Imbuga nkoranyambaga niho ikirango cyawe kizima. Niba utabitayeho (cyangwa birushijeho kuba bibi, ntusubize), urasiga abakiriya bawe inyuma.
Muri iki gitabo, dusenya ubwoko 8 bwimikoranire yimbuga nkoranyambaga nuburyo twakemura buri kimwe.
Ibyingenzi byingenzi Ubwoko umunani bwimikoranire yimbuga nkoranyambaga zirimo gukunda, gukurikira, gutanga ibitekerezo, ubutumwa butaziguye, kuzigama, gusubiramo, tagi, no kugabana. Imikoranire yabantu ifite akamaro. Bakubwire uko ibikubiyemo bigenda hamwe nabakwumva mugihe nyacyo.Komeza ikiganiro. Gusezerana ninzira zibiri, subiza rero ibisobanuro hanyuma usubiremo ibiriho buri gihe.Hotsuite yorohereza kuguma hejuru yimibanire myiza. Amakipe arashobora gukurikirana ibitekerezo na DM kurubuga rusange, byose biva kumurongo umwe.
Guhuza imbuga nkoranyambaga ni iki?
Guhuza imbuga nkoranyambaga nuburyo ubwo aribwo bwose bwitumanaho hagati yikimenyetso nabakoresha kurubuga rusange.
Imikoranire irashobora gushiramo gukunda, ibitekerezo, ubutumwa butaziguye, tagi, kuzigama, ndetse nibikurikira.
Kuki guhuza imbuga nkoranyambaga ari ngombwa?
Imbuga nkoranyambaga nuburyo abantu bahuza nikirango cyawe, naho ubundi. Imikoranire yose ni amahirwe yo kubaka umubano, gusubiza ikibazo, cyangwa kwimura umuntu hafi yo kugura.
Hamwe n'ubucuruzi mbonezamubano bugenda bwiyongera, iyo mikoranire irahambaye cyane. Nibice byukuntu abantu babona ibirango bagahitamo uwo bizera.
Raporo y'ejo hazaza h'ubucuruzi Raporo yasanze guhuza ibicuruzwa ari igice cyingenzi cyurugendo rwo kugura. Urugero:
32% byabaguzi "bakunda" cyangwa bakurikira ubucuruzi
24% bahitamo gutanga ibitekerezo kumyandiko
46% bifuza kuvugana hakoreshejwe imbuga nkoranyambaga cyangwa ubutumwa butaziguye
Incamake: Guhuza imbuga nkoranyambaga byugurura umuryango wo gusezerana byimbitse, umubano ukomeye, kandi amaherezo, guhinduka.
Bonus !!!
Shaka ubuntu intambwe ku yindi ingamba zimbuga nkoranyambaga hamwe ninama zuburyo bwo kuzamura imbuga nkoranyambaga. Kuramo ubu
Ubwoko 8 bwimbuga nkoranyambaga [nuburyo bwo gusubiza]
Dore ubwoko bwibisanzwe byimbuga nkoranyambaga nuburyo bwo kubisubiza neza:
1. Umugabane
Umugabane nigihe umuntu asubije ibikubiyemo kubyo kurya bye cyangwa akabyohereza kubandi bakoresha.
Umugabane ntuzamura gusa gusezerana. Bamenyekanisha ikirango cyawe kubantu bashya kandi bakongeramo urwego rwo kwizerwa, kubera ko ibirimo biva kumuntu abakwumva basanzwe bazi.
Uburyo bwo gusubiza
Emera umugabane igihe cyose ubishoboye. Kurugero, niba umuntu asangiye inyandiko yawe mumateka yabo, subiza hamwe nubutumwa bwihuse cyangwa emoji reaction kugirango werekane ko wabibonye.
Bonus amanota niba uhinduye inyandiko zabo kumuyoboro wawe wanditseho (niba byumvikana, birumvikana).
Inkomoko: OLIPOP
2. Tagi
Ikirangantego nigihe umukoresha avuga ikirango cyawe kurubuga rusange. Barashobora kugushira kumurongo, ibisobanuro, cyangwa inkuru. Nimwe muburyo butaziguye abantu bakorana nikirango cyawe kumibereho.
Uburyo bwo gusubiza
Inzira nziza yo gusubiza tagi ni uguhuza na post washyizweho. Kandi niba ibirimo bihuye nibirango byawe, tekereza kubisubiramo kubyo kurya byawe bwite. Nuburyo bwiza bwo gushishikariza abakoresha ibyakozwe (UGC).
Gira akamenyero ko gusubiramo inyandiko zashizweho buri gihe kugirango ubashe gutangiza UGC no kuringaniza ikirangaminsi cyibirimo hamwe nibirimo kama nibiranga.
Inkomoko: MEJURI
3. Gukunda
Gukunda nuburyo busanzwe bwo guhuza imbuga nkoranyambaga, kandi bikomeza kuba ibipimo byingenzi kugirango umuntu atsinde.
Nibimenyetso byihuse byerekana ko ibikubiyemo bigwa hamwe nabayoboke bawe. Byongeye kandi, uko ukunda kubona, birashoboka cyane ko imbuga nkoranyambaga algorithms izasunika ibikubiyemo kubantu benshi.
Inkomoko: Ibiryo bya Siete
Uburyo bwo gusubiza
Ntugomba kumenya buri kintu cyose, ariko ugomba kubikurikirana. Gukurikirana bikunda mugihe bigufasha zeru muburyo bwibirimo abakwumva bakunda. Urashobora noneho gukoresha ubwo bushishozi kugirango uhindure ingamba zimbuga nkoranyambaga.
Igikoresho cyo gucunga imbuga nkoranyambaga nka Hootsuite cyorohereza gukurikirana ibipimo mbonezamubano - harimo nka - mugihe nyacyo. Urashobora kureba imikorere ukoresheje iposita, cyangwa ugasubira inyuma ukagereranya ibisubizo kurubuga rusange.
4. Abakurikira
Gukurikira nigihe umukoresha ahisemo gukurikira ibyawekonte yikarita cyangwa page kugirango ubone ibikubiyemo mubyo bagaburira.
Ibikurikira byerekana ko umuntu ashaka kubona byinshi mubirimo - ikimenyetso gikomeye urimo ugera kubateze amatwi. Kudakurikira, kurundi ruhande, vuga inkuru itandukanye.
Kudakurikira ni mugihe ukoresha imbuga nkoranyambaga yiyemeje kutazongera gukurikira konti yawe. Mugihe rimwe na rimwe gukurikiranwa ari ibisanzwe, kugabanuka gutunguranye kwabayoboke birashobora kwerekana ko ikintu kiri mubitangazamakuru byawe cyangwa ingamba zabuze ikimenyetso.
Uburyo bwo gusubiza
Kurikirana imigendekere yabakurikirana mugihe runaka. Niba ubonye igicucu kidakurikira cyangwa umuvuduko mukura, subiramo ibiriho hamwe nimikoranire. Ndetse impinduka nto mumajwi, inshuro, cyangwa icyerekezo birashobora kugira ingaruka kubagumya.
Impanuro: Ntabwo uzi inshuro zingahe kurubuga rwawe? Twakoresheje imibare kugirango tubone uburyo bwiza bwo kohereza kuri buri mbuga nkoranyambaga.
5. Ibitekerezo
Ibitekerezo nigihe abakoresha basubije neza kubyo wanditse - byaba aribyo byanditse, emojis, cyangwa mugushushanya izindi konti.
Tekereza ibitekerezo nkibiyobora byoroshye. Umuntu yahagaritse kuzunguruka, yitondera ibikubiyemo, afata umwanya wo gusubiza. Iyo ni yo ntego.
Ariko niba urimo kuzuza igice cyawe cyo gutanga ibitekerezo, uba ubuze amahirwe yo kwimura abakiriya bawe hafi yicyemezo. Niyo mpamvu gusubiza ibibazo.
Inkomoko: Laneige Amerika
Uburyo bwo gusubiza
Niba abayoboke bawe babaza ibibazo, guta emojis, cyangwa kwerekana ibyishimo byabo, ni ngombwa gusubiza vuba. Ifasha abakwumva kumva ko bemewe, bibaha izindi mpamvu zo kongera kwitabira ejo hazaza.
Ku matsinda acunga imiyoboro myinshi, kugendana nibitekerezo birashobora kuba byinshi. Kugira umwanya wingenzi wo gukurikirana no gusubiza abayoboke - udafunguye porogaramu nyinshi - ni urufunguzo rwo kuguma hejuru ya byose.
Aho niho hajya inbox mbonezamubano. Ibikoresho nka Inbox ya Hootsuite bizana ibitekerezo, DM, hamwe nibivugwa ahantu hamwe, kugirango amakipe ashobore kuguma hejuru yubutumwa bwose, aho yaba yaturutse hose.
Mugabanye igihe cyo gusubiza (n'akazi kawe)
Gucunga ubutumwa bwawe bwose butaguhangayikishije ukoresheje inzira yoroshye, ibisubizo byakijijwe, hamwe nibiganiro byinshuti. Gerageza Inbox ya Hootsuite uyumunsi. Andika Demo
6. Ubutumwa butaziguye
DM (ubutumwa butaziguye) nigihe umuntu ageze kumurongo wawe wenyine, mubisanzwe ufite ikibazo, impungenge, cyangwa icyifuzo cyo gushyigikirwa. Kandi ni ngombwa kubategurira.
Raporo y’ejo hazaza h’ubucuruzi Raporo yasanze 24% byabaguzi bahitamo DM ubucuruzi kuruta ubundi buryo bwitumanaho.
Ibyo bituma inbox yawe umurongo wambere kugirango ushyigikire abakiriya.
Uburyo bwo gusubiza
Guma hejuru ya DM yawe. Ibisubizo byihuse byubaka ikizere kandi bigatera uburambe bwiza bwabakiriya. Kuruhande rwibisubizo, ibisubizo bitinze cyangwa byabuze birashobora kubabaza ikirango cyawe, cyane cyane mugihe abakoresha bategereje ibisubizo byihuse.
Inbox ikomatanyije ituma ibi byoroha cyane, kandi bifasha amakipe gusubiza vuba vuba. Kurugero, hamwe na Hootsuite Inbox, urashobora kubika auto-gusubiza kubibazo bisanzwe, kwemerera itsinda ryanyu gusubiza byihuse mugihe ibisubizo bihamye.
7. Isubiramo
Isubiramo riri hose, ndetse no ku mbuga nkoranyambaga.
Kurugero, abantu barashobora kwandika ibyifuzo kuri Facebook, cyangwa bagasiga ibicuruzwa kuri Instagram cyangwa TikTok Shop.
Inkomoko: gukomera
Kureka gusubiramo nibikorwa bisanzwe kurubuga rusange. Raporo y’ejo hazaza y’ubucuruzi ivuga ko 22% by’abaguzi banditse isubiramo ku mbuga nkoranyambaga mu mezi 12 ashize.
Isubiramo ryiza rifasha kuzamura ibimenyetso byimibereho yawe. Iyo umukiriya ashobora gusoma ibitekerezo byabandi cyangwa uburambe hamwe nikirango cyawe, birashoboka cyane ko batekereza ubwabo bagura kimwe.
Inkomoko: gukomera
Isubiramo ribi rishobora kugira ingaruka zinyuranye. Ni ngombwa kuguma hejuru yibi, no gusubiza mugihe bibaye ngombwa.
Uburyo bwo gusubiza
Kurikirana isuzuma ryimibereho yawe kandi ufite ibisubizo bike byateguwe kubintu byiza kandi bibi.
Wibuke ko abakiriya basubiramo - nibisubizo byawe - ni rusange. Uburyo ukemura ibitekerezo byerekana inyuma kubirango byawe, burigihe rero gumaabahanga.
8. Ikiza
Kuzigama ni mugihe umuntu yamenyesheje ibikubiyemo kugirango agaruke nyuma. Ukurikije urubuga, ibi birashobora kugaragara nko kubika inyandiko, kuyitsindagira, cyangwa kuyongera ku cyegeranyo.
Bitandukanye na like - bikunze kwihuta kandi byoroshye - kuzigama ni ikimenyetso gikomeye cyerekana ko ibikubiyemo byumvikana kurwego rwimbitse.
Ibirimo bikizwa kenshi nabyo birashoboka cyane ko byashyirwa imbere nimbuga nkoranyambaga algorithms, bifasha kongera igihe cyayo no kugera.
Uburyo bwo gusubiza
Shakisha ibishushanyo mubirimo bikizwa cyane, byaba inyandiko zuburezi, uko-tos, cyangwa ibikubiyemo.
Koresha ubu bushishozi kugirango uyobore ingamba zawe. Niba abantu babitse ikintu, birashoboka ko bikwiye kurema byinshi.
Ingamba zo gusezerana: Nigute dushobora kubona imbuga nkoranyambaga
Kugirango ubone imikoranire myiza, wibande kubisubizo, kwerekana buri gihe, no gushyira imbere ibintu bitumira uruhare.
Dore inzira nke zo gukora ibyo:
Subiza ibitekerezo. Imibare iroroshye: gusezerana byubaka gusezerana. Iyo usubije ibitekerezo, bikomeza ibiganiro kandi bigashishikariza abakoresha kongera kwitabira ejo hazaza.
Kohereza mugihe gikwiye. Kohereza mugihe abo ukurikirana ari ibikorwa cyane birashobora kongera gusezerana hakiri kare. Ibikoresho nka Hootsuite bitanga umwanya wihariye wo kohereza ibyifuzo, ntushobora rero gukeka igihe ugomba gutangaza.
Ishingire mu bushakashatsi. Ntabwo buri nyandiko izagwa, kandi nibyiza. Gerageza imiterere na tone zitandukanye kugirango urebe ibihugu. Igihe kirenze, uzatangira kubona imiterere mubitera gusezerana cyane.
Koresha ibintu byimikorere. Amatora, Q & As, hamwe nibibazo byorohereza abantu gusabana nta mbaraga nyinshi.
Baza ibibazo byiza. Ibitekerezo bishingiye kubitekerezo cyangwa polarize gato ibibazo bikunze gukora neza kuruta ibibazo rusange. Guha abantu ikintu cyoroshye (kandi gishimishije) gusubiza.
Shora muri videwo ngufi. Ubushakashatsi bwerekana ko ibintu biboneka bitera imbuga nkoranyambaga. Niba utarigeze ushyira Reel kuri Instagram cyangwa videwo kuri LinkedIn, ubu ni igihe cyiza cyo gutangira.
Ibibazo: Guhuza imbuga nkoranyambagaNi ubuhe buryo bwo guhuza imbuga nkoranyambaga kandi ni ukubera iki ari ngombwa ku bicuruzwa? Guhuza imbuga nkoranyambaga ni uburyo ubwo ari bwo bwose umuntu agira uruhare mu bikubiyemo, harimo ibyo ukunda, ibitekerezo, imigabane, gukanda, n'ubutumwa butaziguye. Izi mikoranire zifite akamaro kuko zerekana uko abakwumva bitabira ikirango cyawe. Igihe kirenze, uruhare rukomeye rwabakiriya rushobora kugufasha kongera ubushobozi bwawe, kubaka umubano, no gutwara ibisubizo byiza bivuye muburyo ukoresha imbuga nkoranyambaga.Ni gute ubucuruzi butezimbere imikoranire yimbuga nkoranyambaga? Ibyo bikubiyemo gusubiza ibitekerezo, kohereza mugihe abakwumva bakora, gushingira kubigeragezo, kubaza ibibazo byiza, no gushyira imbere ibintu bitumira kwitabira, nk'amatora cyangwa ibibazo. Ni ubuhe bwoko bw'imikoranire mbuga nkoranyambaga bufite akamaro cyane mubikorwa? Ibi bikorwa akenshi byerekana intego ikomeye kuruta gukunda wenyine. Iyo abantu bafashe umwanya wo gutanga ibitekerezo cyangwa gusangira ibirimo, birashobora kugira ingaruka nini kubyo ugezeho, kugaragara, no gukora muri rusange kurupapuro rwimbuga nkoranyambaga.Ni gute ibirango bipima imikoranire yimbuga nkoranyambaga? Ibikoresho nka Hootsuite birashobora guhuriza hamwe aya makuru kurubuga rwa interineti, bikoroha gukurikirana imikorere no kureba uburyo ukurikirana KPI yawe. Ni izihe ngamba zongera imikoranire myiza yimbuga nkoranyambaga n’abumva? Uburyo bwiza cyane bwo kongera imikoranire ifatika ni ugukora ibintu bishishikariza abantu kwitabira - hanyuma bagahuza nabo igihe babikora. Ibi bikubiyemo kubaza ibitekerezo bishingiye ku bitekerezo, gusubiza ibitekerezo, gukanda ku mbuga nkoranyambaga, no kwerekana ibyo abakwumva. {"@Context": "https://schema.org", "@type": "FAQPage", "mainEntity": ibirango? "," byemewe Igisubizo ": {" @ ubwoko ":" Igisubizo "," inyandiko ":" Guhuza imbuga nkoranyambaga nuburyo ubwo aribwo bwose umuntu yitabira ibintu byawe, harimo ibyo ukunda, ibitekerezo, imigabane, gukanda, n'ubutumwa butaziguye. Izi mikoranire zifite akamaro kuko zerekana uko woweabumva basubiza ikirango cyawe. Igihe kirenze, uruhare rukomeye rwabakiriya rushobora kugufasha kongera ubushobozi bwawe, kubaka umubano, no gutwara ibisubizo byiza bivuye muburyo ukoresha imbuga nkoranyambaga. " Ibyo bikubiyemo gusubiza ibitekerezo, kohereza mugihe abakwumva bakora, gushingira kubigeragezo, kubaza ibibazo byiza, no gushyira imbere ibintu bitumira kwitabira, nk'amatora cyangwa ibibazo. " Ibi bikorwa akenshi byerekana intego ikomeye kuruta gukunda wenyine. Iyo abantu bafashe umwanya wo gutanga ibitekerezo cyangwa gusangira ibirimo, birashobora kugira ingaruka nini muburyo bwawe bwo kugera, kugaragara, no gukora muri rusange kurubuga rwimbuga nkoranyambaga. " Ibikoresho nka Hootsuite birashobora guhuriza hamwe aya makuru kurubuga rwa interineti, bikoroha gukurikirana imikorere no kureba uko ukurikirana KPI zawe. " Ibi bikubiyemo kubaza ibitekerezo bishingiye ku bitekerezo, gusubiza ibitekerezo, gukanda ku mbuga nkoranyambaga, no kwerekana ibyo abakwumva. "}}]}
Fata umwanya ucunga imbuga nkoranyambaga hamwe na Hootsuite. Tangaza kandi utegure inyandiko, shakisha ibiganiro bijyanye, ushishikarize abakwumva, upime ibisubizo, nibindi byinshi - byose biva kumurongo umwe. Gerageza kubuntu uyu munsi.
Tangira
The post Ubwoko 8 bwimbuga nkoranyambaga (nuburyo bwo kubyitwaramo) appeared first on Social Media Marketing & Management Dashboard.
