Kwinqaku lam langaphambili, ndiphonononge indlela i-AI enokusinceda ngayo senze abantu abasebenzayo ngokufanelekileyo. Sijonge ekwakheni abantu abajolise kwinto abasebenzisi abazama ukuyifeza kunokuba iiprofayili zedemografi ezijongeka zilungile kwiipowusta kodwa kunqabile ukuba zitshintshe izigqibo zoyilo. Kodwa ukudala i-personas sisiqingatha kuphela sedabi. Owona mceli mngeni mkhulu kukufumana ezo mbono ezandleni zabantu abazidingayo, ngalo mzuzu bazidingayo. Yonke imihla, abantu kumbutho wakho wonke benza izigqibo ezichaphazela amava omsebenzisi. Amaqela emveliso athatha isigqibo sokuba yeyiphi na into ekufuneka ibekwe phambili. Amaqela ezentengiso enza amaphulo ezobugcisa. Amaqela ezezimali ayile iinkqubo zokukhupha i-invoyisi. Amaqela enkxaso yabathengi abhala iitemplates zokuphendula. Zonke ezi zigqibo zibumba indlela abasebenzisi abafumana ngayo imveliso okanye inkonzo yakho. Kwaye uninzi lwazo lwenzeka ngaphandle kwegalelo kubasebenzisi bokwenyani. Ingxaki ngendlela esabelana ngayo ngoPhando lwabasebenzisi Wenza uphando. Udala abantu. Ubhala iingxelo. Unika iinkcazo-ntetho. Ude wenze i-infographics emnandi. Kwaye kwenzeka ntoni? Uphando luhleli kwidrayivu ekwabelwana ngayo kwenye indawo, iqokelela uthuli lwedijithali ngokuthe chu. Abantu babhekiswa kwiintlanganiso zokuqalisa baze balibale. Iingxelo ziye ziqwalaselwe kube kanye kwaye aziphinde zivulwe kwakhona. Xa umphathi wemveliso ethatha isigqibo sokongeza into entsha, mhlawumbi abagrumbi kwindawo yokugcina uphando lonyaka ophelileyo. Xa iqela lezemali liyila ngokutsha i-imeyile ye-invoyisi, phantse ngokuqinisekileyo abathethisani nabasebenzisi. Benza uqikelelo lwabo olungcono kwaye baqhubele phambili. Oku ayikokugxeka loo maqela. Baxakekile. Banemihla ebekiweyo. Kwaye ngokunyanisekileyo, nokuba bafuna ukubonisana nophando, ngekhe bazi ukuba bangalufumana phi okanye balutolike njani kumbuzo wabo othile. Ulwazi luhlala luvalelwe ngaphakathi kweentloko zeqela le-UX, elingenakukwazi ukuba khona kuzo zonke izigqibo ezenziwa kulo lonke umbutho. Kuthekani Ukuba Abasebenzisi Banokuthetha Ngenyani? Kuthekani ukuba, endaweni yokudala amaxwebhu angatshintshiyo ekufuneka abantu bewafumene kwaye bawatolike, sinokunika abachaphazelekayo indlela yokudibana nabo bonke abasebenzisi bakho ngaxeshanye?
Khawucinge nje ngomphathi wentengiso esebenza kwiphulo elitsha. Endaweni yokuzama ukukhumbula ukuba abantu bathini malunga nokukhethwa kwemiyalezo, banokubuza ngokulula: "Ndicinga ngokukhokela ngesaphulelo kule imeyile. Bangacinga ntoni abasebenzisi bethu?" Kwaye i-AI, izoba kuyo yonke idatha yakho yophando kunye nabantu, inokuphendula ngembono edibeneyo: indlela umntu ngamnye anokuthi aphendule ngayo, apho avumelana khona, apho ahluke khona, kunye neseti yeengcebiso ezisekelwe kwiimbono zabo ezidibeneyo. Umbuzo omnye, ukuqonda okuhlanganisiweyo kwisiseko sakho sonke somsebenzisi.
Le asiyontsomi yenzululwazi. Nge-AI, sinokwakha kanye olu hlobo lwenkqubo. Singaluthatha lonke olo phando lusasazekileyo (uphando, udliwano-ndlebe, amatikiti enkxaso, uhlalutyo, i-personas ngokwabo) kwaye siyiguqule ibe sisixhobo esisebenzisanayo esinokuthi nabani na abuze ngeempendulo ezinemibono emininzi. Ukwakha uvimba woPhando woMsebenzisi Isiseko sale ndlela yindawo yokugcina ephakathi kwayo yonke into oyaziyo ngabasebenzisi bakho. Yicinge njengomthombo omnye wenyaniso i-AI enokufikelela kwaye itsalwe kuyo. Ukuba ubusenza uphando lomsebenzisi ngalo naluphi na ubude bexesha, mhlawumbi unedatha eninzi kunokuba uqaphela. Isasazeke kwizixhobo ezahlukeneyo kunye neefomathi:
Iziphumo zovavanyo zihleli kwiqonga lovavanyo lwakho, Udliwano-ndlebe olushicilelweyo kuGoogle Docs, Amatikiti enkxaso yabathengi kwinkqubo yakho yedesika yoncedo, Idatha yohlalutyo kwiideshibhodi ezahlukeneyo, Ukukhankanywa kunye nophononongo kwimidiya yoluntu, Abantu abadala kwiiprojekthi zangaphambili, Ukurekhodwa kovavanyo lokusebenziseka kunye namanqaku.
Inyathelo lokuqala kukuqokelela zonke ezi zinto kwindawo enye. Akuyomfuneko ukuba lulungelelaniswe ngokugqibeleleyo. I-AI ilungile ngokumangalisayo ekwenzeni ingqiqo yamagalelo amdaka. Ukuba uqala ukusuka ekuqaleni kwaye awunalo uphando oluninzi olukhoyo, ungasebenzisa izixhobo zophando ezinzulu ze-AI ukuseka isiseko.
Ezi zixhobo zinokuskena iwebhu kwiingxoxo malunga nodidi lwemveliso yakho, uphononongo lokhuphisana, kunye nemibuzo eqhelekileyo ebuzwa ngabantu. Oku kukunika into onokuthi usebenze nayo ngelixa usakha uphando lwakho oluphambili. Ukudala Abantu Abasebenzisanayo Nje ukuba ube nendawo yakho yokugcina, inyathelo elilandelayo kukudala abantu i-AI enokubonisana nabo egameni labachaphazelekayo. Oku kwakha ngokuthe ngqo kwindlela esebenzayo ye-persona endiyichaze kwinqaku lam langaphambili, kunye nomahluko omnye ophambili: aba bantu baba ziilensi apho i-AI ihlalutya imibuzo, hayi nje ireferensi.amaxwebhu. Inkqubo isebenza ngolu hlobo:
Yondla indawo yakho yokugcina uphando kwisixhobo se-AI. Yicele ukuba ichonge izahlulo zabasebenzisi abahlukeneyo ngokusekwe kwiinjongo, imisebenzi, kunye neendawo zokungqubana. Yenza ukuba ivelise abantu abaneenkcukacha zecandelo ngalinye. Qwalasela i-AI ukubonisana nabo bonke abantu xa abachaphazelekayo bebuza imibuzo, ukubonelela ngengxelo ehlanganisiweyo.
Apha kulapho le ndlela yahluke khona kakhulu kubantu bemveli. Ngenxa yokuba i-AI ingoyena mthengi uphambili kula maxwebhu e-persona, akufuneki ukuba askenwe okanye alingane kwiphepha elinye. Abantu bemveli banyanzelwa kukufunda komntu: kuya kufuneka uchithe yonke into ukuya kuthi ga kumanqaku eebhulethi kunye neengcaphuno eziphambili ezinokufunxwa ngumntu ngokukrwaqula. Kodwa i-AI ayinamda onjalo. Oku kuthetha ukuba ubuntu bakho bunokuchazwa ngakumbi. Unokubandakanya ukuqwalaselwa okude kokuziphatha, amanqaku edatha aphikisanayo, kunye nomxholo oxubileyo ongasoze uphile kwinkqubo yokuhlela yepowusta yesintu. I-AI inokubamba konke oku bunzima kwaye idwebe kuyo xa uphendula imibuzo. Unokwenza iilensi ezahlukeneyo okanye iimbono ngaphakathi komntu ngamnye, olungiselelwe imisebenzi ethile yeshishini. I-persona yakho ye-"Weekend Warrior" inokuba ne-lens yokuthengisa (imiyalezo ekhethwayo, imikhwa yesitishi, iimpendulo zephulo), i-lens yemveliso (izinto eziphambili, iipatheni zokusetyenziswa, ii-triggers zokuphucula), kunye ne-lens yenkxaso (imibuzo eqhelekileyo, iingongoma eziphazamisayo, ukhetho lwesisombululo). Xa umphathi wezentengiso ebuza umbuzo, i-AI idonsa ulwazi olufanelekileyo lokuthengisa. Xa umphathi wemveliso ebuza, ikhupha kwilensi yemveliso. Umntu ofanayo, ubunzulu obahlukileyo kuxhomekeke ekubeni ngubani obuzayo.
I-personas kufuneka iphinde ibandakanye zonke izinto ezisebenzayo esixubushe ngazo ngaphambili: iinjongo kunye nemisebenzi, imibuzo kunye nezichaso, iintlungu zentlungu, i-touchpoints, kunye nezithuba zenkonzo. Kodwa ngoku ezi zinto ziba sisiseko sendlela i-AI evavanya ngayo imibuzo ngokwembono yomntu ngamnye, idibanisa iimbono zabo kwiingcebiso ezinokusebenza. IiNdlela zokuPhumeza Unokuseta oku kunye namanqanaba ahlukeneyo obuchule ngokuxhomekeke kwizixhobo zakho kunye neemfuno. Indlela Elula Uninzi lwamaqonga e-AI ngoku abonelela ngeprojekthi okanye indawo yokusebenza ekuvumela ukuba ulayishe amaxwebhu esalathiso. Kwi-ChatGPT, ezi zibizwa ngokuba ziiProjekthi. UClaude unento efanayo. UCopilot kunye neGemini bazibiza ngokuba ziZithuba okanye iiGems. Ukuqalisa, yenza iprojekthi ezinikeleyo kwaye ulayishe amaxwebhu akho aphambili ophando kunye nabantu. Emva koko bhala imiyalelo ecacileyo uxelele i-AI ukuba idibane nabo bonke abantu xa iphendula imibuzo. Into efana: Unceda abachaphazelekayo baqonde abasebenzisi bethu. Xa ubuzwa imibuzo, qhagamshelana nabo bonke abantu abayisebenzisayo kule projekthi uze unike: (1) isishwankathelo esifutshane sendlela umntu ngamnye anokuthi aphendule ngayo, (2) ushwankathelo olubonisa apho bavumelana khona nalapho bahluke khona, kunye (3) nezindululo ezisekelwe kwiimbono zabo ezihlangeneyo. Zoba kuwo onke amaxwebhu ophando ukwazisa uhlalutyo lwakho. Ukuba uphando alusigubungeli ngokupheleleyo isihloko, khangela amaqonga oluntu afana neReddit, i-Twitter, kunye neeforamu ezifanelekileyo ukubona indlela abantu abadibana ngayo naba bantu baxoxa ngemiba efanayo. Ukuba awuqinisekanga ngento ethile, yitsho ngokunyanisekileyo kwaye ucebise ukuba loluphi uphando olongezelelweyo olunokunceda.
Le ndlela inemida ethile. Kukho ii-caps malunga nokuba zingaphi iifayile onokuzilayisha, ngoko unokufuna ukubeka phambili olona phando lwakho lubalulekileyo okanye udibanise abantu bakho kuxwebhu olunye olubanzi. Indlela Ephucuke Ngakumbi Kwimibutho emikhulu okanye ukusetyenziswa okuqhubekayo okuqhubekayo, isixhobo esifana neNgcaciso sibonelela ngeenzuzo ngenxa yokuba sinokubamba yonke indawo yokugcina uphando kunye nezakhono ze-AI ezakhelwe ngaphakathi.
Inzuzo apha kukuba i-AI inokufikelela kumxholo ongaphezulu. Xa umntu ochaphazelekayo ebuza umbuzo, unokuzoba kwiisaveyi, amatikiti axhasayo, imibhalo yodliwano-ndlebe, kunye nedatha yokuhlalutya zonke ngaxeshanye. Oku kwenza iimpendulo ezityebileyo, nezinentsingiselo. Yintoni Le Ayithathi ndawo Ndimele ndicace malunga nemida. I-Virtual personas ayithathi indawo yokuthetha nabasebenzisi bokwenyani. Ziyindlela yokwenza uphando olukhoyo lufikeleleke ngakumbi kwaye lusebenze. Kukho iimeko ezininzi apho usafuna uphando oluphambili:
Xa usungula into entsha ngokwenene ukuba uphando lwakho olukhoyo aluyiquki; Xa ufuna ukuqinisekisa uyilo oluthile okanye iiprototypes; Xa idatha yakho yokugcina iphelelwa; Xa abachaphazelekayokufuneka ukuva ngokuthe ngqo kubantu bokwenyani ukwakha uvelwano.
Ngapha koko, unokumisela i-AI ukuba iqaphele ezi meko. Xa umntu ebuza umbuzo ongaphaya kwempendulo yophando, i-AI inokuphendula ngento efana nale: "Andinalo ulwazi olwaneleyo lokuphendula loo nto ngokuzithemba. Lo inokuba ngumbuzo olungileyo kudliwanondlebe olukhawulezayo lomsebenzisi okanye uphando." Kwaye xa usenza uphando olutsha, loo datha ibuyela kwindawo yokugcina. Abantu bayavela ngokuhamba kwexesha njengoko ukuqonda kwakho kuya kusiba nzulu. Oku kungcono kakhulu kunendlela yemveli, apho abantu benziwa kube kanye kwaye baphume kancinci kancinci. IShift yoMbutho Ukuba le ndlela ibamba kwintlangano yakho, into enomdla eyenzekayo. Indima yeqela le-UX iyatshintsha ekubeni ngabagcini besango bolwazi lomsebenzisi ukuba ngabagcini kunye nabagcini bendawo yokugcina. Esikhundleni sokuchitha ixesha usenza iingxelo ezinokuthi zifundwe okanye zingafundi, uchitha ixesha uqinisekisa ukuba indawo yokugcina ihlala ikhona kwaye i-AI ilungiselelwe ukunika iimpendulo eziluncedo. Unxibelelwano lophando lutshintsha ukusuka kwi-push (iintetho, iingxelo, ii-imeyile) ukutsala (abachaphazelekayo babuza imibuzo xa befuna iimpendulo). Ukucinga okugxile kumsebenzisi kuya kusasazwa kumbutho wonke kunokuba kugxininiswe kwiqela elinye. Oku akwenzi abaphandi be-UX bangabi naxabiso. Ukuba kukho nantoni na, ibenza baxabiseke ngakumbi kuba umsebenzi wabo ngoku unokufikelela ngokubanzi kunye nempembelelo enkulu. Kodwa iyalutshintsha uhlobo lomsebenzi. Ukuqalisa Ukuba ufuna ukuzama le ndlela, qala kancinci. Ukuba ufuna i-primer kubantu abasebenzayo ngaphambi kokuba ungene, ndibhale isikhokelo esineenkcukacha sokuyidala. Khetha iprojekthi enye okanye iqela kwaye usete ukuphunyezwa okulula usebenzisa iiProjekthi zeChatGPT okanye isixhobo esifanayo. Qokelela naluphi na uphando onalo (nokuba luvakala lungagqibelelanga), yenza umntu omnye okanye ababini, kwaye ubone ukuba abachaphazelekayo baphendula njani. Nikela ingqalelo kwimibuzo abayibuzayo. Oku kuya kukuxelela apho uphando lwakho lunezikhewu kwaye yeyiphi idatha eyongezelelweyo enokuba luncedo kakhulu. Njengoko ucoca indlela yokwenza, unokwandisa kumaqela amaninzi kunye nezixhobo eziphucukileyo. Kodwa umgaqo ongundoqo uhlala ufana: thatha lonke ulwazi lomsebenzisi olusasazekileyo kwaye ulunike ilizwi elinokuthi nabani na kumbutho wakho alive. Kwinqaku lam langaphambili, ndaye ndaxoxa ukuba kufuneka sisuke kwi-demographic persons siye kubantu abasebenzayo abagxile kwinto abasebenzisi abazama ukuyenza. Ngoku ndicebisa ukuba sithathe inyathelo elilandelayo: ukusuka kwi-static personas ukuya kwabo basebenzisanayo banokuthatha inxaxheba kwiincoko apho izigqibo zithathwa khona. Kuba yonke imihla, kuyo yonke intlangano yakho, abantu benza izigqibo ezichaphazela abasebenzisi bakho. Kwaye abasebenzisi bakho bafanelwe isihlalo etafileni, nokuba sisesona sibonakalayo. Ukufunda ngakumbi kwi-SmashingMag
"Ujongo olusondeleyo kuBantu: into abayiyo kunye nendlela abasebenza ngayo | 1", uShlomo Goltz "Indlela yokuphucula inkqubo yakho yoyilo ngabantu abasekwe kwidatha", uTim Noetzel "Indlela yokwenza uphando lwakho lwe-UX lunzima ukuba ungahoyi", u-Vitaly Friedman "Indlela yokwakha uBudlelwane obuqinileyo boMthengi kuPhando lwabasebenzisi", iRenaissance Rachel
