Ukuba uchithe nangaliphi na ixesha kwimidiya yoluntu mva nje, kulula ukukholelwa ukuba ividiyo yeyona nto iphambili kwaye isiphelo. I-Instagram Reels, i-YouTube Shorts, i-TikToks, i-LinkedIn's feed feed: ikhona yonke indawo, kwaye ivakalelwa kukuba iqonga ngalinye liyakha.Ukuba ukhangele ukwakha abaphulaphuli, "ividiyo eninzi" idla ngokuba yimpendulo. Kuye kuvele — njengoko kuqhele ukwenzeka kwimidiya yoluntu — kuyaxhomekeka. Ividiyo iqhuba kakuhle kakhulu kwamanye amaqonga, kodwa ayifani nokusikwa-yomisiwe kwabanye.Le datha ivela kwingxelo yethu ye-2026 State of Social Media Engagement, eyahlalutya izigidi zezithuba kuwo onke amaqonga amakhulu.Kwaye, emngciphekweni wokuvakala ngathi yi-clickbait-y hook yevidiyo (uxolo) - iziphumo zingakothusa.Ngelixa i-video ingenako ukukubamba. Makhe sijonge ukuba iintlobo zomxholo owahlukileyo ziqhuba njani kwiMisonto, iTikTok, i-LinkedIn, i-X (eyayisakuba yi-Twitter), i-Instagram, i-Facebook, i-Pinterest, kunye ne-Bluesky. Bonke abaphulaphuli bahlukile, ngoko ke akukho ndlela yokulinganisa yonke into eza kusebenza kuyo yonke iakhawunti yemidiya yoluntu. Ukubona eyona nto ikusebenzela kakuhle, ndingakukhuthaza ukuba uqale ngecebo lomxholo wemidiya yoluntu kwaye, ukusuka apho, ulinge ngeentlobo ezahlukeneyo zesiqulatho kwikhalenda yakho yemidiya yoluntu.
Tsibela kwicandelo: Izinto eziphambili ezithathwayo Eyona fomati yomxholo ngeqonga — ngokukrwaqula nje Eyona fomati yomxholo kwiTikTok Eyona fomati yomxholo kwi-Instagram Eyona fomati yomxholo kuFacebook Eyona fomati yomxholo kwiMisonto Eyona fomati yomxholo kwi-LinkedIn Eyona fomati yomxholo kwi-X Eyona fomati yomxholo kwiPinterest Eyona fomati yomxholo kwiBluesky Ke, yeyiphi ifomathi yomxholo eyona ilungileyo?
Izinto eziphambili ezithathwayoIi-carousels ze-carousels (izithuba zePDF) zifumana ireyithi yokubandakanya ephakathi kwe-21.77% - 196% ngaphezulu kwevidiyo kunye ne-585% ngaphezulu kwezithuba ezibhaliweyo - eyona iphezulu yayo nayiphi na ifomathi kuwo onke amaqonga kolu hlalutyo.I-Instagram carousels iqhuba i-109% yokubandakanya umntu ngamnye efikelelweyo kune-reels - kodwa ii-reels zifikelela kwi-2.25 yefomathi yomfanekiso omnye kunabantu abakhethayo Injongo-exhomekeke.Ividiyo ye-TikTok ifumana i-77% yokuzibandakanya ngaphezulu kune-carousels kunye neefoto (3.39% vs. 1.92% izinga lokuzibandakanya eliphakathi) .Ividiyo ye-Pinterest ifumana i-83% yokubandakanya ngaphezulu kwemifanekiso (5.75% vs. 3.15%), nangona iqonga lomfanekiso-udumo lokuqala. kwiqonga elinxulunyaniswa ngokuyintloko nencoko.Facebook yeyona fomati-agnostic iqonga kule dataset: imifanekiso, ividiyo, kunye nezithuba umbhalo zonke ziwela kwipesenteji enye inqaku omnye komnye.Ku-X, umbhalo ukhokelela nge-3.56% izinga lokuzibandakanya eliphakathi - kodwa imifanekiso iye yanciphisa i-gap ukuya kwi-5% nje.Ukufikelela kunye nokuzibandakanya kudla ngokubhekisele kwiindlela ezichaseneyo: ifomathi efikelela kwi-rare yevidiyo okanye i-drive yevidiyo entsha. ukubandakanyeka okunzulu kubalandeli abakhoyo (ngokuqhelekileyo ii-carousels) .Qhuba kwidatha. Nazi ezona ntlobo zilungileyo zomxholo wemidiya yoluntu kwiqonga ngalinye ngo-2026.Ifomati yomxholo egqwesileyo ngeqonga - ngokujonga nje
Iqonga Eyona fomati yothethathethwano Izinga lothethathethwano Ophume kwindawo yesibini
LinkedIn Iicarousels (izithuba zePDF) 21.77% Ividiyo: 7.35%
Pinterest Ividiyo 5.75% Imifanekiso: 3.15%
Imisonto Ividiyo 5.55% Imifanekiso: 4.55%
Instagram Iicarousels 6.9%* Imifanekiso enye: 4.4%*
Facebook Imifanekiso 5.20% Ividiyo: 4.84%
TikTok Ividiyo 3.39% IiCarousels / iifoto: 1.92%
X Isicatshulwa 3.56% Imifanekiso: 3.40%
Bluesky Ividiyo 5 intsebenziswano † Imifanekiso: 4 ukusebenzisana †
* Izinga lokuzibandakanya kwe-Instagram lilinganiswe njengepesenti yokufikelela. Qaphela: IiReels zigqithisa zonke iifomathi zokufikelela - 2.25 × ngaphezu kwezithuba zomfanekiso omnye. † I-Bluesky isebenzisa ukusebenzisana okupheleleyo kwe-median kunomlinganiselo wokubandakanya; idatha isekwinqanaba lokuqala.✨Ubusazi? Nokuba yividiyo, i-carousel, umfanekiso okanye i-text-post, ungayicwangcisa kanye kwi-Buffer! Qalisa simahla Eyona fomati yomxholo kwiTikTokOn TikTok, ividiyo ifumana umyinge wokubandakanyeka ophakathi we-3.39% - 77% ngaphezulu kweecarousels kunye neefotoizithuba - iyenza icace ifomathi eqhuba kakuhle eqongeni. Ukutsho ukuba ividiyo ilawula kakhulu kwiTikTok kuvakala kufana nokuchaza okucacileyo. Iqonga lokwabelana ngevidiyo elifutshane lilo, emva kwayo yonke loo nto.Ngaphandle nje kokuba i-TikTok izise ii-carousels (iiposti zeefoto ezininzi) kwiminyaka yakutshanje, iividiyo zisesisonka se-algorithm ye-TikTok kunye nebhotolo. Yintoni enika umdla kukuba ungakanani umsantsa oseleyo phakathi kwezi fom zimbini.Kolu hlalutyo, silinganise impumelelo ngereyithi yothethathethwano oluphakathi. Sifumanise ukuba iividiyo zitsale kakuhle phambi kweecarousels kunye nezithuba zeefoto.Nantsi ukujonga ngakumbi amanani:🏅 Iividiyo zibange indawo ephezulu, zifumana izinga lokuzibandakanya eliphakathi kwe-3.39% - i-77% ephezulu kune-carousels kunye nezithuba zefoto kwi-1.92%. & # x1F948; Iicarousel kunye neefoto zibekwe kwindawo yesibini, kodwa zinomsantsa obalulekileyo emva kwevidiyo. Ukuba ujonge ukubandakanyeka kwi-TikTok, ividiyo ayilobhejo nje olulungileyo — yeyona ingcono kakhulu.💡Ukusebenzisa i-median (ixabiso eliphakathi) kune-avareji inceda ukunika umfanekiso oyinyani ngakumbi wendlela oqhuba ngayo umxholo kuninzi lwabadali kunye neebrendi → Funda ukugqwesa inani labadali kunye neebrendi. Thumela kwi-TikTok Eyona fomati yomxholo ku-Instagram ihlala ivakala ngathi i-Instagram ingene yonke ividiyo, kunye neeReels ze-Instagram zifumana ukutya kwazo okufunyenweyo kunye neapp ezinikeleyo yokuhlela ividiyo. Kodwa idatha yethu yamva nje ithetha into eyahlukileyo: i-carousels ikhokela iqonga kunye ne-6.9% yezinga lokubandakanya i-median - ephezulu kune-reels, imifanekiso enye, kunye namabali.Nangona kunjalo, ukusebenza kubonakala kuhluke ngokupheleleyo xa ujonge ukufikelela, kunokuba izinga lokubandakanya.Nanku umfanekiso wokubandakanya kuqala. Sijonge kwireyithi yothethathethwano oluphakathi njengepesenti yokufikelela - ngamanye amazwi, bangaphi abantu ababone iposti yakho abadibene nayo.🏅 IiCarousels zikhokele indlela, kunye nezinga lokuzibandakanya eliphakathi kwe-6.9% - ephezulu kuyo nayiphi na ifomathi eqongeni.🥈 Amabali beza okwesibini kwi 5.1%, nangona ubungakanani isampuli apha incinci (n = 520), ngoko phatha lowo ngononophelo. & # x1F949; Imifanekiso enye ilandelwe kwisithathu kwi-4.4%.4️⃣ IiReels zifike ekugqibeleni, kunye nezinga lokuzibandakanya eliphakathi kwe-3.3%.Kodwa linda! Cue ividiyo umva isiphumo isandi Olu hlalutyo ayilobali lonke.Apha, silinganise izinga lothethathethwano. Kodwa iireel zihlala zilungiselelwe iimbono kunezi ntlobo zonxibelelwano, ngoko ke izinga lokuzibandakanya elisezantsi alithethi ukuba iireels azisebenzi. Isenokuthetha nje ukuba abantu bazitya ngokwahlukileyo.Kwakhona, ucazululo lwefomathi engentla aluwuthathi umfanekiso opheleleyo, kuba ufikelelo kunye nendawo yothethathethwano kumacala ahlukeneyo ku-Instagram.Uhlalutyo olwahlukileyo lwezithuba eziyi-4M+ ezipapashwe nge-Buffer phakathi kukaJanuwari 2022 no-Okthobha 2024 lisibonise ukuba:IiReels ziqhele ukufumana ezona zifikelelo kakhuluIiReels vs carousels: 6×ipostile enye+6×i-reels. I-2.25x ukufikelela (+125%)I-Instagram inethebhu yokufumanisa iireels ezizinikeleyo, ke iireels zineadvanteji eyakhelwe-ngaphakathi yokufikelela abantu abangakulandeliyo - iifomathi ezihlala kuphela kwisondlo esiqhelekileyo azifumani sikhuseli esifanayo.IiCarousels zigcina abantu beposti ixesha elide, okuthetha ukuba amathuba amaninzi okugcina, ukwabelana, kunye nokuphawula, kunye namathuba amaninzi okuphinda aphinde abonakale kwiqonga elinye, kuxhomekeke kwiqonga elinye le-Instagram. apho uthumela khona umxholo wakho. Kwaye leliphi 'iqonga' olikhethayo lixhomekeke kwinjongo yesiqulatho sakho.Iyanika umdla, akunjalo? Ke ngelixa ii-reels zilungile ekufumanekeni (kunye nokufumana abalandeli abaninzi kwi-Instagram), ukuba injongo yakho kukuzibandakanya okunzulu kubaphulaphuli bakho abasele bekho, ii-carousels zinokufanelekela indawo engakumbi kwisicwangciso sakho somxholo.Eyona fomati igqwesileyo kwi-Instagram ayinampendulo inye - ixhomekeke kwiinjongo zakho.Uguqulelo olufutshane: sebenzisa iiReels ze-Instagram xa ufuna ukufikelela kubantu abangakulandeliyo okwangoku, kunye neecarousels xa ufuna ukwenza nzulu ukubandakanyeka kwakho kwi-Instagram. ngo-2026Ifomati yomxholo egqwesileyo kuFacebookKuFacebook wakudala othembekileyo, imifanekiso isakhokela kwi-5.2% - kodwa ibali lokwenyani yindlela olusondele ngayo ugqatso. Imifanekiso, iividiyo, kunye nezithuba ezibhaliweyo zonke zidityanisiwe kwipesenteji enye enye kwenye.Nantsi ukujonga amanani:🏅 Imifanekiso ithathe indawo yokuqala yereyithi yokuthethathethana kuFacebook kwi-5.2%, ikhupha ezinye iifomati.🥈 Iividiyo zilandelwengokusondeleyo kwisibini kwi 4.84% - kuphela 7% ngasemva imifanekiso.🥉 Izithuba zombhalo zisondele ngasemva kwi-4.76%, kuphela i-9% engaphantsi kwemifanekiso.4️⃣ Izithuba ezineekhonkco zifike ekugqibeleni kwi-4.43%, zidonsa ukubandakanyeka okuphantsi kwazo zonke iindidi zomxholo kwiqonga.Into ephawulekayo apha ayinguye ophumeleleyo, kodwa kunoko, yindlela esondele ngayo ugqatso. nqakraza kwi-zero umxholo. Iiplatform kunye nabasebenzisi bazo baya bekhetha ukuhlala benjalo.⏰Funda ngakumbi → Elona xesha lilungileyo lokuPosa kuFacebook ngo-2026Eyona fomati yomxholo kwi-ThreadsThreads indothusile kuhlalutyo lwethu lokugqibela - kwaye iyenzile kwakhona, kwicala elahlukileyo. Ngeli xesha, ividiyo ithathe indawo ephezulu nge-5.55% yereyithi yokuzibandakanya, ukusuka kwindawo yesibini kwidatha yethu yangaphambili. Amanani:🏅 Iividiyo zibange indawo yokuqala kwireyithi yothethathethwano kwiMisonto kwi-5.55% - 22% phambi kwemifanekiso kunye nezithuba zombhalo phantse kabini.🥈 Imifanekiso ilandelwe okwesibini kwi-4.55%, isengaphambili kakhulu kwiifomati ezisekelwe kwisicatshulwa.🥉 Izithuba zombhalo zifike kwindawo yesithathu kwi-2.79%, kunye ne-19% yokuzibandakanya ngakumbi kunezithuba zekhonkco.4️⃣ Izithuba ezineekhonkco zifike ekugqibeleni kwi-2.34%.Into endiyifumana ngayo inomdla apha yi-gap eqhubekayo phakathi kwezinto ezibonakalayo (ividiyo kunye nemifanekiso) kunye nesicatshulwa okanye izixhumanisi. Kwiqonga elakhelwe malunga nencoko, izinto ezibonwayo zibonakala zimisa umqulu ngempumelelo. Kuyafaneleka ukuqaphela ukuba ujonge ukukhula kwiMisonto! Ithe, Imisonto iseliqonga elincinci, kwaye i-algorithms yalo iyavela - ke hlala ujonge kuhlahlelo lwakho apha, kwaye ubukele ibhlog yeBuffer uhlaziyo.⏰Funda ngakumbi → Elona xesha lilungileyo lokuPosa kwiMisonto ngo-2026Eyona fomati yomxholo yangaphambili kwiLinkedIn. zisephezulu. I-Carousels ifumene ireyithi yokuzibandakanya ephakathi kwe-21.77%, i-196% ngaphezulu kwevidiyo kunye ne-585% ngaphezu kwezithuba ezibhaliweyo. Amanani: & # x1F3C5; IiCarousels (izithuba zamaxwebhu) zifumene ireyithi yokuzibandakanya ephakathi kwe-21.77% - 196% ngaphezulu kweevidiyo, i-234% ngaphezulu kwemifanekiso, kunye ne-585% ngaphezu kwezithuba ezibhaliweyo kuphela.🥈 IiVideos zeza kwindawo yesibini kwi-7.35%, kunye ne-13% yothethathethwano ngaphezulu kwemifanekiso.🥉 Imifanekiso elandelwa okwesithathu kwi-6.52%.4️⃣ Izixhumanisi zifike kwindawo yesine kwi-3.81%, ukudweba ukubandakanyeka okungaphezulu kunezithuba ezibhaliweyo kuphela.5️⃣ Izithuba zetekisi zifike ekugqibeleni kwi-3.18%.La manani e-carousel anzima ukuwahoya. I-21.77% yezinga lokubandakanya i-median liyingqayizivele kulo naliphi na iqonga, kungabikho umntu ogcweleyo njengoko i-LinkedIn iye yaba.Ithi, isiluleko endisinike sona ngexesha lokugqibela sisamile - i-LinkedIn ikhula ngokukhawuleza, kwaye ividiyo ngokucacileyo ifomathi iqonga lityhala. Kwisiqendu sepodcast yethu, iBuffer Chat, iNtloko ye-LinkedIn yoMxholo wePrimiyamu kunye neSicwangciso soLuntu, uCallie Schweitzer, ucebise ukuba abadali baxhomekeke kwividiyo. Ukuba unexesha namandla okwenza zombini, iicarousels zothethathethwano kunye nevidiyo yokufikelela yindibaniselwano eyomeleleyo.⏰Funda ngakumbi → Elona xesha liGqwesileyo lokuPosa kwi-LinkedIn ngo-2026Eyona fomati yomxholo igqwesileyo kwi-XText isabona olona nxibelelwano luphakathi kwi-X (eyayisakuba ngu-Twitter).Nangona womnatha woluntu ekuthethwa kakhulu-malunga nomnqweno wokuba “yingcambu yayo yonke into,” i-XText ihleli iyingcambu. khangela:🏅 Izithuba zombhalo zibone izinga lokubandakanya eliphakathi kwe-3.56% - 5% phambi kwemifanekiso, i-20% phambi kweevidiyo, kunye ne-58% phambi kwezithuba zekhonkco. 🥈 Imifanekiso ilandelwe ngokusondeleyo kwisibini kwi-3.40% - isithuba phakathi kweyokuqala neyesibini ngoku i-razor-thin. 🥉 Iividiyo zifike kwindawo yesithathu kwi-2.96%, kunye ne-32% yokuzibandakanya ngaphezu kwezithuba zekhonkco. 4️⃣ Izithuba ezinamakhonkco zingene ekugqibeleni nge-2.25%.X isisiseko seqonga lokubhaliweyo lokuqala - ukuthatha okushushu, ukuphendula okwexesha lokwenyani, kunye ne-punchy-one-liners yile nto yakhelwe yona. Kodwa imifanekiso inyukile yaya kuthi ga ngokuhambelana nesicatshulwa kwizinga lokuzibandakanya, olutshintsho olufanele ukujongwa. Iikliphu zevidiyo ezimfutshane nazo zinokukunika umda kwizithuba ezimile ukuba unazo.⏰Funda ngakumbi → Elona xesha lilungileyo lokuPosa kuTwitter/XEyona fomati yomxholo kwi-Pinterest ndiya kuyivuma — bendingayilindelanga le. I-Pinterest ngokusisiseko ifana nemifanekiso emihle emile, ngoko ke ividiyo ekhokelela ekuzibandakanyeni ivakalelwaephikisayo. Kodwa amanani acace kakhulu.Amanani:🏅 Iividiyo zifumene umyinge wokuzibandakanya we-5.75% - 83% ngaphezulu kwemifanekiso. 🥈 Imifanekiso elandelwa okwesibini kwi-3.15%.Pinterest ityale imali kakhulu kwividiyo, kwaye idatha ibonisa ukuba loo migudu ihlawula ekubandakanyekeni. Ukuba usebenzisa i-Pinterest ngokuyinhloko njengekhathalogu ebonakalayo - leyo, ngokunyanisekileyo, yindlela abantu abaninzi abasayisebenzisa ngayo - kunokuba kufanelekile ukuvavanya izikhonkwane zevidiyo ezimbalwa ukuze ubone ukuba i-bump engagement ibambele abaphulaphuli bakho.Ifomati yomxholo ongcono kakhulu kwi-BlueskyBluesky yintsha entsha kolu luhlu, kwaye sisebenza kunye neenkcukacha zangaphambili-ngoko phatha oku njengento yokuqala yokujonga kunokuba i-verdict yokugqibela. Oko kwathiwa, umqondiso wokuqala ucacile: ividiyo ikhokela nge-median ye-5 yentsebenziswano, i-25% ngaphezu kwemifanekiso.Amanani: & # x1F3C5; Iividiyo zifumene i-median ye-5 yentsebenziswano iyonke - i-25% ngaphezulu kwemifanekiso. 🥈 Imifanekiso ilandelwa nge-median ye-4 yokusebenzisana. 🥉 Izixhumanisi kunye nezithuba ezibhaliweyo ziboshwe ekugqibeleni, zombini zifumana i-median ye-3. I-Caveats ezimbalwa ezimele zigcinwe engqondweni: Isiseko somsebenzisi we-Bluesky sisencinci xa sithelekiswa namanye amaqonga kolu hlalutyo, kwaye umxholo wevidiyo kwiqonga unqabile kakhulu kunemifanekiso (i-253K izithuba zevidiyo vs. ngaphezu kwe-2 yezigidi zezithuba zemifanekiso kwidatha yethu). Siza kubukela le ngokusondeleyo njengoko iqonga likhula. Ke, yeyiphi ifomathi yomxholo eyona ilungileyo? Njengoko ndichukumisile apha ngasentla, oko kuxhomekeke kuwe nakubaphulaphuli bakho. Yintoni esebenzela abadali abaninzi okanye iibrendi isenokungabi yeyona ndawo imnandi kuwe, kwaye ihlala ifanelekile ukuzama ezinye iintlobo zomxholo ukubona oko kusebenza. ufumanise ukuba ukusebenza komxholo kuzo zonke iiplatifomu zinxulunyaniswa kakhulu nokungaguquguquki. (Enyanisweni, isenokuvelisa kangangokuthanda, izimvo, kunye nezabelo kangango-5x kwibhodi iphela.) Ke ukuba uza kukwazi ukuvela ngokuthe kratya ngemiyalezo esekwe kwiteksti, kuhle - namathela kwezo.Buyela kwividiyo: ngelixa iqhuba kakuhle phantse kuwo onke amaqonga - kwaye ihlala ilunge kakhulu ekufikeleleni - ayisiyiyo eyona fomati yothethathethwano iphezulu. Kwamanye amaqonga, afana ne-LinkedIn kunye ne-Facebook, ii-carousels kunye neefoto ziba umboniso. Ku-X, umbhalo usalawula.Isishwankathelo sam (mhlawumbi senziwe lula kakhulu) sawo onke la manani: ividiyo ilungile ukuba ifikeleleke kwaye ifumaneke, ikunceda ukuba utsale abalandeli abatsha nabaphulaphuli.Ezinye iifomati (icarousels, imifanekiso, umbhalo) zingangcono kunxibelelwano, ukuqinisa uqhagamshelwano nabaphulaphuli bakho abasele bekhona. Ekugqibeleni, eyona fomati yomxholo iquka ukuvelisa kwakhona kwaye uvelise kwakhona kwaye uvelise kwakhona - abaphulaphuli.
