Inā ua hoʻohana ʻoe i kekahi manawa ma ka pāpili kaiapili i kēia mau lā, maʻalahi ke manaʻoʻiʻo ʻo ka wikiō ka mea a pau loa. Instagram Reels, YouTube Shorts, TikToks, LinkedIn's video feed: aia ma nā wahi a pau, a me ka manaʻo e kūkulu ʻia kēlā me kēia kahua no ia mea. ʻIke ʻia - e like me ka mea maʻamau me ka pāpaho pūnaewele - pili ia. ʻOi aku ka maikaʻi o ka wikiō ma kekahi mau paepae, akā, ʻaʻole ia e like me ka ʻoki ʻia a maloʻo ma luna o nā mea ʻē aʻe. Loaʻa kēia ʻikepili mai kā mākou 2026 State of Social Media Engagement hōʻike, nāna i kālailai i nā miliona o nā pou ma nā paepae nui a pau. E noʻonoʻo i ka hana ʻana o nā ʻano maʻiʻo like ʻole ma Threads, TikTok, LinkedIn, X (Twitter ma mua), Instagram, Facebook, Pinterest, a me Bluesky. He ʻokoʻa kēlā me kēia anaina, no laila, ʻaʻohe ala hoʻokahi e kūpono ana no kēlā me kēia moʻokāki kaiapili. No ka ʻike ʻana i ka mea kūpono loa iā ʻoe, paipai wau iā ʻoe e hoʻomaka me kahi hoʻolālā maʻiʻo kaiapili a, mai laila mai, e hoʻāʻo i nā ʻano ʻike like ʻole i kāu kalena maʻiʻo kaiapili.
E lele i kahi ʻāpana: Nā mea lawe nui ʻO ka hōʻano maʻiʻo maikaʻi loa ma ka paepae - i ka nānā ʻO ka palapala ʻikepili maikaʻi loa ma TikTok ʻO ka format maʻiʻo maikaʻi loa ma Instagram ʻO ke ʻano maʻiʻo maikaʻi loa ma Facebook ʻO ke ʻano maʻiʻo maikaʻi loa ma nā Threads ʻO ka palapala ʻikepili maikaʻi loa ma LinkedIn ʻO ke ʻano maʻiʻo maikaʻi loa ma X ʻO ka palapala ʻike maikaʻi loa ma Pinterest ʻO ke ʻano maʻiʻo maikaʻi loa ma Bluesky No laila, ʻo wai ka ʻano maʻiʻo ʻoi aku ka maikaʻi?
Loaʻa i nā carousels LinkedIn kiʻekiʻe (PDF posts) ka helu waena o 21.77% — 196% ʻoi aku ma mua o ka wikiō a me 585% ʻoi aku ma mua o nā pou kikokikona — ʻo ka kiʻekiʻe loa o nā ʻano like ʻole ma nā paepae āpau i kēia loiloi. Loaʻa i ka wikiō he 77% ʻoi aʻe ka hoʻopili ʻana ma mua o nā carousels a me nā kiʻi (3.39% vs. 1.92% median engagement rate). Loaʻa i ka wikiō ʻo Pinterest he 83% ʻoi aku ka nui o ka hoʻopili ʻana ma mua o nā kiʻi (5.75% vs. 3.15%), ʻoiai ke kūlana kiʻi mua o ka platform. kamaʻilio. Facebook ʻo ia ka paepae hoʻopono-agnostic loa i loko o kēia waihona: nā kiʻi, wikiō, a me nā pou kikokikona e hāʻule i loko o hoʻokahi hapa pākēneka o kekahi. nā mea hahai i kēia manawa (mau carousels). Eia nā ʻano mea maikaʻi loa o ka maʻiʻo kaiapili no kēlā me kēia kahua i ka makahiki 2026. ʻO ka hōʻano maʻiʻo maikaʻi loa ma ka paepae - i ka maka.
Papahana ʻO ke ʻano maikaʻi loa no ka hoʻopili ʻana Laki pili Luna hoʻokūkū
LinkedIn Carousels (nā leka PDF) 21.77% wikiō: 7.35%
Pinterest wikiō 5.75% Nā kiʻi: 3.15%
Nā Loko wikiō 5.55% Nā kiʻi: 4.55%
Instagram Carousels 6.9%* Nā kiʻi hoʻokahi: 4.4%*
Facebook Nā kiʻi 5.20% wikiō: 4.84%
TikTok wikiō 3.39% Carousels/kiʻi: 1.92%
X kikokikona 3.56% Nā kiʻi: 3.40%
Bluesky wikiō 5 pilina† Nā kiʻi: 4 hoʻopili†
*Ana ʻia ka helu hoʻopili Instagram ma ke ʻano he pākēneka o ka hiki. Hoʻomaopopo: ʻoi aku ka maikaʻi o nā mele ma mua o nā ʻano āpau no ka hiki - 2.25x ʻoi aku ma mua o nā pou kiʻi hoʻokahi. ʻo ka ʻikepili ka pae mua.✨Ua ʻike anei ʻoe? Inā he wikiō, carousel, kiʻi a i ʻole kikokikona, hiki iā ʻoe ke hoʻonohonoho pono iā Buffer! E hoʻomaka me ka manuahi ʻO ke ʻano maʻiʻo maikaʻi loa ma TikTokOn TikTok, loaʻa ka wikiō i ka helu waena o 3.39% - 77% kiʻekiʻe ma mua o nā carousels a me nā kiʻi.nā pou - e hoʻolilo iā ia i ke ʻano hoʻokō maikaʻi loa ma ka platform. ʻO ka ʻōlelo ʻana e noho aliʻi ana ke wikiō ma TikTok e like me ka haʻi ʻana i ka mea maopopo. ʻO ke kahua kaʻana like wikiō pōkole, ʻo ia wale nō. ʻOiai ʻo TikTok e hoʻolauna ana i nā carousels (nui-kiʻi kiʻi) i nā makahiki i hala iho nei, ʻo nā wikiō nō ka berena a me ka pata a TikTok algorithm. ʻO ka mea hoihoi, ʻo ka nui o ka ʻokoʻa ma waena o nā ʻano ʻelua. Ua ʻike mākou ua huki maikaʻi ʻia nā wikiō ma mua o nā carousels a me nā pou kiʻi. Eia ka nānā pono ʻana i nā helu:🏅 Ua koi ʻia nā wikiō i ke kūlana kiʻekiʻe, e loaʻa ana ka nui o ka hoʻopili ʻana o 3.39% - 77% kiʻekiʻe ma mua o nā carousels a me nā pou kiʻi ma 1.92%.🥈 Ua hoʻonoho ʻia nā Carousels a me nā kiʻi i ka lua, akā me kahi ākea nui ma hope o ke wikiō. Inā makemake ʻoe i ka hoʻopili ʻana ma TikTok, ʻaʻole maikaʻi wale ke wikiō - ʻoi aku ka maikaʻi o ka maikaʻi. ʻO ka manawa e kau ai ma TikTok ʻO ka palapala ʻikepili maikaʻi loa ma InstagramMe he mea lā ua hele ʻo Instagram i nā wikiō āpau, me nā Instagram Reels e loaʻa ana i kā lākou ʻike ponoʻī a me kahi polokalamu hoʻoponopono wikiō hoʻolaʻa. Akā ʻo kā mākou ʻikepili hou e ʻōlelo ai i kahi mea ʻokoʻa: alakaʻi nā carousels i ka paepae me ka 6.9% median engagement rate — ʻoi aku ka kiʻekiʻe ma mua o nā mele, nā kiʻi hoʻokahi, a me nā moʻolelo. Akā naʻe, ʻokoʻa loa ka hana ke nānā aku ʻoe i ka hiki, ma mua o ka helu hoʻopili. Eia ke kiʻi hoʻopili mua. Ua nānā mākou i ka median engagement rate ma ke ʻano he pākēneka o ka hiki — ʻo ia hoʻi, ʻehia ka nui o ka poʻe i ʻike i kāu pou i launa pū me ia.🏅 Ua alakaʻi ʻo Carousels i ke ala, me ka helu waena o 6.9% - ka mea kiʻekiʻe loa o kekahi ʻano ma ka paepae.🥈 Ua hele mai nā moʻolelo i ka lua ma ka 5.1%, ʻoiai he liʻiliʻi ka laʻana ma ʻaneʻi (n=520), no laila e mālama pono i kēlā me ka akahele.🥉 Ua hahai nā kiʻi hoʻokahi ma ke kolu ma ka 4.4%.4️⃣ Ua pae hope nā Reels, me ka helu waena o 3.3%.Akā e kali! cue video rewind sound effect ʻAʻole kēia ka moʻolelo holoʻokoʻa. Eia, ua ana mākou i ka helu komo. Akā, hoʻomaʻamaʻa pinepine ʻia nā mele no nā ʻike ma mua o kēia mau ʻano o ka launa pū ʻana, no laila ʻaʻole pono ke ʻano o ka haʻahaʻa haʻahaʻa haʻahaʻa i ka hana ʻana o nā mele. 'Oko'a ka mana'o o ka 'ai 'ana o ka po'e. Eia kekahi, 'a'ole i pa'a ke ki'i holo'oko'a i ka wehewehe 'ana ma luna, no ka mea, 'o ka hiki 'ana a me ka ho'opili 'ana ma nā 'ao'ao like 'ole ma Instagram. 'O kahi kānana ka'awale o 4M+ mau pou i pa'i 'ia ma o Buffer ma waena o Ianuali 2022 a me 'Okakopa 2024 i hō'ike mai iā mākou e: Loa'a ka Reels i ka loa'a loaReels vs carousels: 36×1. 2.25x ka hiki (+125%)Instagram he papa ʻike ʻike mele i hoʻolaʻa ʻia, no laila, loaʻa i nā mele kahi pono i kūkulu ʻia no ka hiki ʻana aku i ka poʻe i hahai ʻole iā ʻoe - ʻaʻole loaʻa kēlā hoʻonui like ʻana i nā ʻano like ʻole e noho ana i ka hānai maʻamau. ma kahi āu e kau ai i kāu ʻike. A ʻo ka 'platform' āu e koho ai ma muli o ka pahuhopu o kāu ʻike. No laila, ʻoiai ʻoi aku ka maikaʻi o nā mele no ka ʻike ʻana (a me ka loaʻa ʻana o ka poʻe hahai ma Instagram), inā ʻoi aku ka hohonu o kāu pahuhopu mai kāu poʻe e ʻike nei, pono paha nā carousels i nā wahi hou aku i kāu hoʻolālā ʻike. Instagram i ka makahiki 2026 ʻO ka palapala ʻikepili maikaʻi loa ma FacebookMa ka Facebook ʻoiaʻiʻo kahiko, alakaʻi mau nā kiʻi ma 5.2% - akā ʻo ka moʻolelo maoli ka pili ʻana o ka heihei. Hoʻopili ʻia nā kiʻi, wikiō, a me nā pou kikokikona i loko o hoʻokahi pākēneka o kēlā me kēia. Eia ka nānā ʻana i nā helu:🏅 Loaʻa nā kiʻi i kahi mua no ka helu hoʻopaʻa ʻana ma Facebook ma 5.2%, e ʻoki ana i nā palapala ʻē aʻe.🥈 Ua ukali ʻia nā wikiōkokoke i ka lua ma 4.84% - 7% wale nō ma hope o nā kiʻi.🥉 Ua kokoke nā pou kikokikona ma hope o 4.76%, 9% wale nō ma lalo o nā kiʻi.4️⃣ Ua hiki mai nā memo me nā loulou i hope ma 4.43%, e huki ana i ka haʻahaʻa haʻahaʻa loa o nā ʻano maʻiʻo a pau ma luna o ka paepae. maʻiʻo. ʻOi aku ka makemake o nā paepae a me kā lākou mea hoʻohana e noho. ⏰E heluhelu hou → ʻO ka manawa maikaʻi loa e kau ai ma Facebook ma 2026 ʻO ka hōʻano maʻiʻo maikaʻi loa ma ThreadsThreads kāhāhā iaʻu i kā mākou loiloi hope loa - a ua hana hou ʻia, ma kahi ʻaoʻao ʻē aʻe. I kēia manawa, ua lawe ka wikiō i ke kūlana kiʻekiʻe me ka 5.55% median engagement rate, mai kahi lua o kā mākou ʻikepili mua. ʻO nā helu:🏅 Ua koi ʻia nā wikiō i kahi mua no ka helu hoʻopaʻa ʻana ma nā Threads ma 5.55% - 22% ma mua o nā kiʻi a kokoke i ʻelua mau pou kikokikona.🥈 Ua ukali ʻia nā kiʻi ma ka lua ma 4.55%, ʻoi aku ka maikaʻi ma mua o nā ʻano kikokikona.🥉 Ua pae ʻia nā leka kikokikona ma ke kolu ma 2.79%, me ka 19% ʻoi aku ka nui o ka hoʻopili ʻana ma mua o nā pou loulou.4️⃣ Ua hiki mai nā pou me nā loulou ma hope ma 2.34%. ʻO kaʻu mea hoihoi loa ma ʻaneʻi, ʻo ia ka hoʻomau ʻana ma waena o nā kiʻi (wikiō a me nā kiʻi) a me nā kikokikona a i ʻole nā loulou. No kahi paepae i kūkulu ʻia e pili ana i ke kamaʻilio ʻana, ʻoi aku ka maikaʻi o ka hoʻopau ʻana i ka ʻōwili. Pono ʻoe e ʻike inā ʻoe e ʻimi nei e ulu ma nā Threads! ʻO ia ka mea, ʻo ka Threads he kahua ʻōpio nō ia, a ke ulu ikaika nei kāna mau algorithms - no laila e nānā pono i kāu ʻikepili ponoʻī ma aneʻi, a e nānā i ka blog Buffer no nā mea hou. luna. Ua loaʻa iā Carousels ka nui o ka hoʻopaʻa ʻana ma waena o 21.77%, 196% ʻoi aku ma mua o ke wikiō a me 585% ʻoi aku ma mua o nā pou kikokikona. ʻO nā helu:🏅 Ua loaʻa i nā Carousels (nā leka palapala) ka helu waena o 21.77% — 196% ʻoi aku ma mua o nā wikiō, 234% ʻoi aku ma mua o nā kiʻi, a me 585% ʻoi aku ma mua o nā pou kikokikona wale nō.🥈 Loaʻa nā wikiō i ka lua ma ka 7.35%, me ka 13% ʻoi aku ka nui o ke komo ʻana ma mua o nā kiʻi.🥉 Ua ukali ʻia nā kiʻi ma ke kolu ma 6.52%.4️⃣ Ua pae nā loulou ma ka ʻehā ma 3.81%, e ʻoi aku ana ka hoʻopili ʻana ma mua o nā pou kikokikona wale nō.5️⃣ Ua hiki mai nā pou kikokikona ma ka 3.18%. He paʻakikī ke nānā ʻole ʻia kēlā mau helu carousel. ʻO ka 21.77% ka nui o ka hoʻopili ʻana ma waena o ka paena he mea kūʻokoʻa ia no kēlā me kēia paepae, e waiho wale i kekahi e like me ka nui o LinkedIn. Ma kahi hanana o kā mākou podcast, ʻo Buffer Chat, ke poʻo o ka ʻikepili Premium a me ka Strategy Community, ʻo Callie Schweitzer, ua ʻōlelo ʻo LinkedIn i nā mea hana e hilinaʻi i ka wikiō. Inā loaʻa iā ʻoe ka manawa a me ka ikaika e hana i nā mea ʻelua, ʻo nā carousels no ka hoʻopaʻa ʻana a me ka wikiō no ka hiki ʻana he hui paʻa. nana:🏅 Ua ʻike ʻia nā pou kikokikona i ka helu waena o 3.56% — 5% ma mua o nā kiʻi, 20% ma mua o nā wikiō, a me 58% ma mua o nā pou loulou. 🥈 Ua hahai pono nā kiʻi i ka lua ma ka 3.40% - ʻo ka ʻokoʻa ma waena o ka mua a me ka lua i kēia manawa he ʻumiʻumi. 🥉 Ua pae ʻia nā wikiō ma ke kolu ma 2.96%, me 32% ʻoi aku ka hoʻopili ʻana ma mua o nā pou loulou. 4️⃣ Loaʻa nā pou me nā loulou i ka 2.25%. ʻO X ma ke kumu he kahua kikokikona mua - nā hana wela, nā hopena manawa maoli, a me nā punchy one-liners ka mea i kūkulu ʻia ai. Akā, ua kolo nā kiʻi a kokoke i ke kikokikona i ka helu hoʻopaʻa ʻana, ʻo ia ka hoʻololi pono e nānā. Hiki i nā kiʻi wikiō pōkole ke hāʻawi iā ʻoe i kahi ʻoi ma mua o nā pou paʻa inā loaʻa iā ʻoe.⏰E heluhelu hou → Ka manawa maikaʻi loa e hoʻolaha ai ma Twitter/XKe ʻano maʻiʻo maikaʻi loa ma PinterestE ʻae wau — ʻaʻole wau i manaʻo i kēia. Hoʻohālikelike ʻia ʻo Pinterest me nā kiʻi paʻi nani, no laila ke manaʻo nei ke wikiō e alakaʻi ana i ka hoʻopilikūʻē i ka manaʻo. Akā, maopopo loa nā helu. ʻO nā helu:🏅 Ua loaʻa i nā wikiō he 5.75% - 83% kiʻekiʻe ma mua o nā kiʻi. 🥈 Ua ukali ʻia nā kiʻi ma ka lua ma 3.15%. Ke hoʻopukapuka nui nei ʻo Pinterest i ka wikiō, a ke hōʻike nei ka ʻikepili e uku ana kēlā mau hana i ka hoʻopili ʻana. Inā ʻoe e hoʻohana nei iā Pinterest ma ke ʻano he kiʻi kiʻi - ʻo ia, ʻoiaʻiʻo, pehea ka hoʻohana ʻana o ka hapa nui o ka poʻe iā ia - pono paha e hoʻāʻo i kekahi mau pine wikiō e ʻike inā paʻa ka puʻupuʻu hoʻopaʻa ʻana i kāu poʻe hālāwai. ʻO kēlā'ōlelo, ua maopopo ka hōʻailona mua: alakaʻi wikiō me ka median o 5 mau pilina, 25%ʻoi aʻe ma mua o nā kiʻi. Nā helu:🏅 Ua loaʻa i nā wikiō ka median o 5 mau hui pū ʻana — 25% ʻoi aku ma mua o nā kiʻi. 🥈 Ua ukali ʻia nā kiʻi me ka median o 4 mau pilina. 🥉 Nā loulou a me nā pou kikokikona i hoʻopaʻa ʻia ma hope, loaʻa iā lāua he median o 3 mau pilina. E nānā pono mākou i kēia i ka wā e oʻo ai ka paepae. No laila, ʻo wai ka ʻano maʻiʻo ʻoi aku ka maikaʻi? E like me kaʻu i hoʻopaʻa ai ma luna, pili maoli ia iā ʻoe a me kāu poʻe e hoʻolohe ai. ʻO ka hana ma nā paepae āpau e pili ikaika i ka paʻa. (ʻOiaʻiʻo, hiki iā ia ke hāʻawi mai i 5x mau makemake, manaʻo, a kaʻana like ma ka papa.) No laila, inā hiki iā ʻoe ke hōʻike mau me nā memo ma muli o ke kikokikona, maikaʻi - e hoʻopili i kēlā. Ma kekahi mau paepae, e like me LinkedIn a me Facebook, ʻaihue nā carousels a me nā kiʻi i ka hōʻike. Ma X, mau ka kikokikona. ʻO kaʻu hōʻuluʻulu manaʻo o kēia mau helu a pau: maikaʻi ke wikiō no ka hiki ʻana a me ka ʻike ʻana, e kōkua ana iā ʻoe e huki i nā mea hahai hou a me nā mea nānā.
