Ngati mwakhala pa nthawi Instagram Reels, YouTube Shorts, TikToks, LinkedIn's feed feed: ili paliponse, ndipo zimamveka ngati nsanja iliyonse ikumanga.Ngati mukuyang'ana kuti mupange omvera, "kanema wochuluka" nthawi zambiri amatchulidwa ngati yankho. Zimakhala - monga zimakhalira nthawi zambiri ndi malo ochezera a pa Intaneti - zimatengera. Kanema amachita bwino kwambiri pamapulatifomu ena, koma siwongodula-ndi-ouma pa ena. Deta iyi imachokera ku lipoti lathu la 2026 State of Social Media Engagement, lomwe linasanthula mamiliyoni a zolemba pamapulatifomu onse akuluakulu. Tiyeni tiwone momwe mitundu yosiyanasiyana ya zinthu imagwirira ntchito pa Threads, TikTok, LinkedIn, X (poyamba Twitter), Instagram, Facebook, Pinterest, ndi Bluesky. Tisanafufuze, ma Ts ndi ma C anthawi zonse: Zomwe zili zabwino kwambiri kwa inu zimadalira omvera anu. Anthu onse ndi osiyana, choncho palibe njira yofanana ndi yomwe ingagwire ntchito pa akaunti iliyonse yapa social media. Kuti mudziwe chomwe chimakukomerani bwino, ndikulimbikitsani kuti muyambe ndi njira yochitira zinthu zapa social media ndipo, kuyambira pamenepo, muyesere zinthu zosiyanasiyana pa kalendala yanu ya zochezera zapa pa social media.
Pitani ku gawo: Zofunikira zofunika Zolemba zabwino kwambiri papulatifomu - pang'onopang'ono Mitundu yabwino kwambiri pa TikTok Mtundu wabwino kwambiri wazinthu pa Instagram Mitundu yabwino kwambiri pa Facebook Mawonekedwe abwino kwambiri pa Threads Zolemba zabwino kwambiri pa LinkedIn Zolemba zabwino kwambiri pa X Mitundu yabwino kwambiri pa Pinterest Mitundu yabwino kwambiri pa Bluesky Ndiye, ndi mtundu uti wazinthu womwe uli wabwino kwambiri?
Zofunikira zazikulu zotengeraLinkedIn carousels (zolemba za PDF) zimapeza chinkhoswe chapakati cha 21.77% - 196% kuposa makanema ndi 585% kuposa zolemba - zomwe ndi zapamwamba kwambiri pamapulatifomu onse pakuwunikaku. Instagram carousels imayendetsa 109% kuchulukirachulukira kwa munthu aliyense kuposa ma reel - koma ma reel amafika 2.25x ma posts ambiri wodalira zolinga.Kanema waTikTok amapeza 77% yochulukira kuposa ma carousel ndi zithunzi (3.39% vs. 1.92% chinkhoswe chapakati). Kanema wa Pinterest amapeza 83% yochulukira kuposa zithunzi (5.75% vs. 3.15%), ngakhale mbiri ya nsanjayi ili ndi mbiri. pa nsanja makamaka yokhudzana ndi zokambirana.Facebook ndiye nsanja yodziwika bwino kwambiri pagululi: zithunzi, makanema, ndi zolemba zonse zimagwera mkati mwa gawo limodzi mwa magawo a wina ndi mnzake.Pa X, zolemba zimatsogolera ndi 3.56% chinkhoswe chapakatikati - koma zithunzi zachepetsa kusiyana mpaka 5% yokha.Kufikira ndi kuchul kukhudzidwa kwambiri kuchokera kwa otsatira omwe alipo (nthawi zambiri ma carousels).Kupita ku data. Nayi mitundu yabwino kwambiri yamasewera ochezera papulatifomu iliyonse mu 2026.Mawonekedwe abwino kwambiri papulatifomu - pang'onopang'ono
nsanja Fomu yabwino kwambiri yolumikizirana Mtengo wa chinkhoswe Wachiwiri
LinkedIn Carousels (zolemba za PDF) 21.77% Video: 7.35%
Pinterest Kanema 5.75% Zithunzi: 3.15%
Ulusi Kanema 5.55% Zithunzi: 4.55%
Instagram Ma carousels 6.9% * Zithunzi zokhazokha: 4.4%*
Facebook Zithunzi 5.20% Video: 4.84%
TikTok Kanema 3.39% Ma carousel / zithunzi: 1.92%
X Mawu 3.56% Zithunzi: 3.40%
Bluesky Kanema 5 Zogwirizana † Zithunzi: 4 kuyanjana †
* Chiwopsezo chotenga nawo gawo pa Instagram chimayesedwa ngati gawo lofikira. Zindikirani: Ma reel amaposa mafomu onse kuti afikire - 2.25 × kuposa zolemba zachithunzi chimodzi. † Bluesky amagwiritsa ntchito kuyanjana kwathunthu kwapakati m'malo mochita chinkhoswe; deta ndi yoyambirira.✨Kodi mumadziwa? Kaya ndi kanema, carousel, chithunzi kapena zolemba, mutha kuzikonza mu Buffer! Yambirani kwaulereMawonekedwe abwino kwambiri pa TikTokOn TikTok, makanema amapeza chiwopsezo chapakati cha 3.39% - 77% kuposa ma carousel ndi chithunzizolemba - kuzipangitsa kukhala zowoneka bwino kwambiri papulatifomu. Kunena kuti kanema ukulamulira kwambiri pa TikTok kumakhala ngati kunena zodziwikiratu. Ngakhale TikTok ikubweretsa ma carousel (zithunzi zamitundu yambiri) m'zaka zaposachedwa, makanema akadali mkate ndi batala wa TikTok algorithm. Chosangalatsa ndichakuti pali kusiyana kwakukulu pakati pa mitundu iwiriyi. Pakuwunikaku, tidayesa kuchita bwino ndi kuchuluka kwapakatikati. Tidapeza kuti makanema amatsogola kwambiri kuposa ma carousel ndi zithunzi.Nawa kuyang'anitsitsa manambala:🏅 Makanema adatenga malo apamwamba, akupeza chinkhoswe chapakati cha 3.39% - 77% kuposa ma carousel ndi zithunzi za 1.92%.🥈 Ma carousel ndi zithunzi zomwe zakhala zachiwiri, koma ndi kusiyana kwakukulu kumbuyo kwa kanema. Ngati mukufuna kuchita chibwenzi pa TikTok, kanema si kubetcha kwabwino chabe - ndi yabwinoko.💡Kugwiritsa ntchito wapakati (mtengo wapakati) m'malo mwapakati kumathandiza kupereka chithunzi chenicheni cha momwe zomwe ziliri zimagwirira ntchito kwa ambiri opanga ndi opanga ambiri → Kusokoneza manambala ochulukirapo, popanda kusokoneza manambala. Tumizani pa TikTokMawonekedwe abwino kwambiri pa InstagramZimamveka ngati Instagram yalowa muvidiyo yonse, pomwe Instagram Reels ikupeza chakudya chawo komanso pulogalamu yosinthira makanema. Koma deta yathu yaposachedwa ikunena zosiyana: ma carousels amatsogolera nsanja ndi 6.9% mlingo wapakati - apamwamba kuposa ma reel, zithunzi zamtundu umodzi, ndi nkhani. Tidayang'ana pamlingo wapakatikati monga gawo lofikira - mwa kuyankhula kwina, ndi anthu angati omwe adawona positi yanu adalumikizana nawo.🏅 Ma Carousels adatsogola, ndi chinkhoswe chapakati cha 6.9% - wapamwamba kwambiri kuposa mtundu uliwonse papulatifomu.🥈 Nkhani zinabwera pachiwiri pa 5.1%, ngakhale kukula kwachitsanzo kuno kuli kochepa (n=520), choncho samalirani ameneyo mosamala.🥉 Zithunzi zing'onozing'ono zotsatiridwa pachitatu pa 4.4%.4️⃣ Ma reel adafika komaliza, ndi chinkhoswe chapakati cha 3.3%.Koma dikirani! cue video rewind sound impact Koma ma reel nthawi zambiri amakongoletsedwa kuti aziwoneka m'malo motengera mitundu iyi yolumikizirana, kotero kutsika kwapang'onopang'ono sikutanthauza kuti ma reel sakugwira ntchito. Zitha kungotanthauza kuti anthu akuwadya mosiyanasiyana. Komanso, mawonekedwe omwe ali pamwambawa sajambulitsa chithunzi chonse, chifukwa chofikira ndi kuchezeredwa mbali zosiyanasiyana pa Instagram. Kuwunika kwapadera kwa 4M+ nsanamira zofalitsidwa kudzera mu Buffer pakati pa Januware 2022 ndi Okutobala 2024 zidatiwonetsa kuti:Reels amakonda kufika kwambiriReels vs carousels: 6xmagetsi ang'onoang'ono: 6xMagetsi ang'onoang'ono: 2.25x kufikika (+125%)Instagram ili ndi tabu yodzipatulira yodziwira ma reel, kotero ma reel ali ndi mwayi wofikira anthu omwe samakutsatirani kale - mawonekedwe omwe amakhala muzakudya zanthawi zonse samalimbikitsidwa. komwe mumayika zomwe mwalemba. Ndipo ndi 'nsanja' iti yomwe mumasankha zimadalira cholinga cha zomwe muli nazo.Zosangalatsa, sichoncho? Chifukwa chake ngakhale ma reel ndi abwino kuti adziwike (komanso kupeza otsatira ambiri pa Instagram), ngati cholinga chanu ndikutengapo mbali mozama kuchokera kwa omvera anu omwe alipo, ma carousels atha kukhala ndi malo ochulukirapo pamalingaliro anu okhutira. "Mtundu wabwino kwambiri pa Instagram" ulibe yankho limodzi - zimatengera zolinga zanu. mu 2026Mawonekedwe abwino kwambiri pa FacebookPa Facebook yakale yokhulupirika, zithunzi zimatsogolabe pa 5.2% - koma nkhani yeniyeni ndi momwe mpikisano wayandikira. Zithunzi, makanema, ndi zolemba zonse zaunjikana mkati mwa gawo limodzi la chinzake. Nazi manambala:🏅 Zithunzi zidatenga malo oyamba pachibwenzi pa Facebook pa 5.2%, kutengera mawonekedwe ena.🥈 Makanema adatsatiridwapafupi kwambiri pachiwiri pa 4.84% - 7% yokha kuseri kwa zithunzi.🥉 Zolemba zinali pafupi kwambiri ndi 4.76%, ndi 9% pansi pa zithunzi.4️⃣ Zolemba zokhala ndi maulalo zidafika pomaliza pa 4.43%, zomwe zikuwonetsa kutsika kwambiri kwamitundu yonse yomwe ili papulatifomu. Dinani paziro. Mapulatifomu ndi ogwiritsa ntchito amakonda kukhalabe.⏰Werengani zambiri → Nthawi Yabwino Yolemba pa Facebook mu 2026Mawonekedwe abwino kwambiri pa ThreadsThreads adandidabwitsa pakuwunika kwathu komaliza - ndipo zachitikanso, mwanjira ina. Nthawi ino, kanema watenga malo apamwamba ndi 5.55% chinkhoswe chapakati, kuchokera pamalo achiwiri pa data yathu yam'mbuyomu.Nambala:🏅 Makanema adatenga malo oyamba pazachinkhoswe pa Ulusi pa 5.55% — 22% patsogolo pa zithunzi komanso zolemba pafupifupi kawiri.🥈 Zithunzi zotsatiridwa kachiwiri pa 4.55%, zidakali patsogolo kwambiri pa zolemba zolembedwa.🥉 Zolemba zolembera zidafika pachitatu pa 2.79%, ndi 19% yochulukirachulukira kuposa maulalo.4️⃣ Zolemba zokhala ndi maulalo zidafika pomaliza pa 2.34%.Chimene ndikupeza chosangalatsa kwambiri apa ndikupitilirabe kusiyana pakati pa zowonera (kanema ndi zithunzi) ndi zolemba kapena maulalo. Kwa nsanja yomwe imamangidwa mozungulira zokambirana, zowoneka bwino zimayimitsa mpukutu bwino. Ndikoyenera kudziwa ngati mukuyang'ana kukula pa Ulusi! Izi zati, Ulusi akadali nsanja yaying'ono, ndipo ma aligorivimu ake akusintha mwachangu - choncho yang'anirani zowunikira zanu pano, ndipo onerani Buffer blog kuti musinthe.⏰Werengani zambiri → Nthawi Yabwino Yotumiza pa Ulusi mu 2026Mapangidwe abwino kwambiri apitalo pa LinkedIn. akadali pamwamba. Carousels adapeza chinkhoswe chapakati cha 21.77%, 196% kuposa makanema ndi 585% kuposa zolemba. Manambala:🏅 Ma Carousels (zolemba zolemba) adapeza chinkhoswe chapakati cha 21.77% - 196% kuposa makanema, 234% kuposa zithunzi, ndi 585% kuposa zolemba zongolemba.🥈 Makanema adabwera pachiwiri pa 7.35%, ndi 13% kuchitapo kanthu kuposa zithunzi.🥉 Zithunzi zotsatiridwa pachitatu pa 6.52%.4️⃣ Maulalo adafika pachinayi pa 3.81%, kukoka zibwenzi zambiri kuposa zolemba zokhazokha.5️⃣ Zolemba zolembera zidafika pomaliza pa 3.18%.Nambala za carousel ndizovuta kuzinyalanyaza. A 21.77% apakati pachibwenzi ndi chapadera pa nsanja iliyonse, osasiya munthu yemwe ali ndi anthu ambiri monga LinkedIn wakhala. Mu gawo la podcast yathu, Buffer Chat, LinkedIn's Head of Premium Content & Community Strategy, Callie Schweitzer, adalimbikitsa kuti opanga azitsamira pavidiyo."Video, Video, Video, Video," adatero, nditamufunsa upangiri wake wakukula. Ngati muli ndi nthawi ndi mphamvu zochitira zonse ziwiri, ma carousels ochita chibwenzi ndi makanema ofikira ndi osakanikirana.⏰Werengani zambiri → Nthawi Yabwino Kwambiri Yolemba pa LinkedIn mu 2026Mawonekedwe abwino kwambiri pa XText amawonabe kuchitapo kanthu kwapakati pa X (omwe kale anali Twitter). yang'anani:🏅 Zolemba zidawona chiwopsezo chapakatikati cha 3.56% - 5% patsogolo pazithunzi, 20% patsogolo pamavidiyo, ndi 58% patsogolo pamawu aulalo. 🥈 Zithunzi zotsatiridwa kwambiri kachiwiri pa 3.40% - kusiyana pakati pa choyamba ndi chachiwiri tsopano ndi lezala-choonda. 🥉 Makanema adafika pachitatu pa 2.96%, ndi 32% kuchitapo kanthu kuposa zolemba zolumikizira. 4️⃣ Zolemba zokhala ndi maulalo zidafika pomaliza pa 2.25%.X ndi nsanja yoyambira mawu - zimatengera kutentha, kutengera nthawi yeniyeni, komanso ma liner amodzi ndizomwe zidapangidwira. Koma zithunzi zakwera mpaka pafupifupi mawu ofananirako pachiwonetsero, chomwe ndikusintha koyenera kuwonedwa. Makanema afupiafupi amathanso kukupatsani mwayi wopitilira ma static post ngati muli nawo.⏰Werengani zambiri → Nthawi Yabwino Kwambiri Yotumiza pa Twitter/XMtundu wabwino kwambiri wapa PinterestNdivomereza — sindimayembekezera iyi. Pinterest kwenikweni ndi yofanana ndi zithunzi zokongola, kotero kanema wotsogolera pachibwenzi amamvekawotsutsa. Koma manambalawo ndi omveka bwino.Nambala:🏅 Makanema adapeza chinkhoswe chapakati cha 5.75% - 83% kuposa zithunzi. 🥈 Zithunzi zotsatiridwa kachiwiri pa 3.15%.Pinterest yakhala ikugulitsa ndalama zambiri muvidiyo, ndipo deta ikusonyeza kuti zoyesayesazo zikupindula mukuchita nawo. Ngati mukugwiritsa ntchito Pinterest makamaka ngati kabukhu kakang'ono - komwe, moona mtima, ndi momwe anthu ambiri amagwiritsirabe ntchito - kungakhale koyenera kuyesa mapini angapo a kanema kuti muwone ngati chinkhoswecho chikugwira kwa omvera anu.Mtundu wabwino kwambiri wamtundu wa BlueskyBluesky ndi watsopano pamndandandawu, ndipo tikugwira ntchito ndi deta yoyambirira - choncho chitani ichi ngati chigamulo choyamba osati chigamulo chomaliza. Izi zati, chizindikiro choyambirira chikuwonekera bwino: kanema amatsogolera ndi apakati a 5 kuyanjana, 25% kuposa zithunzi.Nambala: & # x1F3C5; Makanema adapeza kuyanjana kwapakati pa 5 - 25% kuposa zithunzi. 🥈 Zithunzi zotsatiridwa ndi zolumikizana zapakati pa 4. 🥉 Maulalo ndi zolemba zomangika pomaliza, zonse zimapeza mgwirizano wapakatikati wa 3. Machenjezo ochepa omwe muyenera kukumbukira: Ogwiritsa ntchito a Bluesky akadali ochepa poyerekeza ndi nsanja zina zomwe zili mu kusanthula uku, ndipo mavidiyo omwe ali papulatifomu ndi ochepa kwambiri kuposa zithunzi (253K mavidiyo potsutsana ndi zithunzi zoposa 2 miliyoni mu deta yathu). Tikhala tikuwonera kwambiri iyi pomwe nsanja ikukula. Ndiye, ndi mtundu uti wazinthu womwe uli wabwino kwambiri? Monga ndafotokozera pamwambapa, izi zimadalira inu ndi omvera anu. Zomwe zimagwirira ntchito kwa opanga ambiri kapena ma brand mwina sizingakhale zokomera kwa inu, ndipo nthawi zonse zimakhala zoyenera kuyesa mitundu ina yazinthu kuti muwone zomwe zimagwira ntchito. Mwinanso chofunikira kwambiri: Kodi mungapange bwanji maphunziro ena, 'Kodi mungapange bwanji maphunziro ena? adapeza kuti magwiridwe antchito pamapulatifomu onse amagwirizana kwambiri ndi kusasinthika. (M'malo mwake, ikhoza kubweretsa zokonda, ndemanga, ndi ma share zochulukirapo 5x pagulu lonse.)Choncho ngati mutha kuwonekera mosadukiza ndi zolemba zochokera pamawu, chabwino - tsatirani zimenezo. Bwererani ku kanema: ngakhale imagwira bwino ntchito pafupifupi papulatifomu iliyonse - ndipo nthawi zambiri imakhala yabwino kufikirako - si mtundu wapadziko lonse wolumikizana. Pamapulatifomu ena, monga LinkedIn ndi Facebook, ma carousels ndi zithunzi amaba chiwonetserochi. Pa X, mawu akadali amalamulo. Chidule changa (mwina chosavuta kwambiri) cha manambala onsewa: vidiyo ndiyabwino kwambiri kuti munthu athe kufika nayo komanso kuwazindikira, kukuthandizani kukopa otsatira atsopano ndi anthu ena. Mitundu ina (ma carousel, zithunzi, mawu) ikhoza kukhala yabwinoko kuti mukhale ndi chidwi, kukulitsa kulumikizana ndi anthu omwe alipo. Pamapeto pake, mawonekedwe abwino kwambiri azinthu ndi omwe mungapangirenso ndikusintha zamawu zamawu awafike] ndi wabwino kwambiri. omvera.
