Yog tias koj tau siv txhua lub sijhawm ntawm kev tshaj xov xwm tsis ntev los no, nws yooj yim ntseeg tias cov yeeb yaj kiab yog tag nrho thiab tag nrho. Instagram Reels, YouTube Shorts, TikToks, LinkedIn's video pub: nws nyob txhua qhov chaw, thiab nws zoo li txhua lub platform tsim rau nws.Yog tias koj tab tom nrhiav los tsim cov neeg tuaj saib, "ntau cov yeeb yaj kiab" feem ntau touted raws li cov lus teb.Tab sis qhov tseeb? Nws hloov tawm - zoo li feem ntau cov ntaub ntawv nrog kev tshaj tawm - nws nyob ntawm. Cov yeeb yaj kiab yeej ua tau zoo tshaj plaws ntawm qee lub platform, tab sis nws tsis zoo li txiav-thiab-qhuav rau lwm tus.Cov ntaub ntawv no los ntawm peb 2026 State of Social Media Engagement report, uas tau soj ntsuam ntau lab tus tshaj tawm thoob plaws txhua lub platforms.Thiab, muaj kev pheej hmoo ntawm lub suab zoo li clickbait-y video nuv (thov txim) - cov txiaj ntsig yuav ua rau koj xav tsis thoob.While cov yeeb yaj kiab feem ntau tsis pom zoo. Cia peb tshuaj xyuas seb cov ntsiab lus sib txawv ua haujlwm li cas ntawm Xov Xwm, TikTok, LinkedIn, X (yav tas los Twitter), Instagram, Facebook, Pinterest, thiab Bluesky.Ua ntej peb khawb hauv, Ts thiab Cs li ib txwm: Cov ntsiab lus zoo tshaj plaws rau koj nyob ntawm koj lub hom phiaj cov neeg tuaj saib. Txhua tus neeg tuaj saib sib txawv, yog li tsis muaj ib qho loj-haum-txhua txoj hauv kev uas yuav ua haujlwm rau txhua tus social media account. Txhawm rau txheeb xyuas qhov ua haujlwm zoo tshaj plaws rau koj, Kuv xav kom koj pib nrog cov ntsiab lus hauv social media thiab, los ntawm qhov ntawd, sim nrog ntau hom ntsiab lus hauv koj lub social media cov ntsiab lus calendar.Siv cov ntaub ntawv hauv kab lus no los pab koj txheeb xyuas seb cov ntsiab lus zoo li cas.
Hla mus rau ib ntu: Cov khoom tseem ceeb Cov ntsiab lus zoo tshaj plaws los ntawm lub platform - ntawm ib nrais muag Cov ntsiab lus zoo tshaj plaws ntawm TikTok Cov ntsiab lus zoo tshaj plaws ntawm Instagram Cov ntsiab lus zoo tshaj plaws hauv Facebook Cov ntsiab lus zoo tshaj plaws ntawm Xov Xwm Cov ntsiab lus zoo tshaj plaws ntawm LinkedIn Cov ntsiab lus zoo tshaj plaws ntawm X Cov ntsiab lus zoo tshaj plaws ntawm Pinterest Cov ntsiab lus zoo tshaj plaws ntawm Bluesky Yog li, hom ntawv twg yog qhov zoo tshaj plaws?
Key takeawaysLinkedIn carousels (PDF posts) khwv tau qhov nruab nrab ntawm kev koom tes ntawm 21.77% - 196% ntau dua li video thiab 585% ntau tshaj li cov ntawv tshaj tawm - qhov siab tshaj plaws ntawm txhua hom ntawv thoob plaws txhua lub platform hauv qhov kev tshuaj ntsuam no.Instagram carousels tsav 109% ntau kev koom tes rau ib tus neeg mus txog ntau dua reels - tab sis ib qho kev xaiv ntau dua - 2 reels. Lub hom phiaj-dependent.TikTok video khwv tau 77% kev koom tes ntau dua carousels thiab duab (3.39% vs. 1.92% nruab nrab kev koom tes tus nqi).Pinterest video khwv tau 83% kev koom tes ntau dua li cov duab (5.75% vs. 3.15%), txawm tias lub platform cov duab-thawj lub koob npe nrov.Threads ob npaug ntawm cov ntawv nyeem. (2.79%) - ntawm lub platform feem ntau cuam tshuam nrog kev sib tham.Facebook yog lub platform tshaj plaws-agnostic platform hauv cov ntaub ntawv no: cov duab, yees duab, thiab cov ntawv tshaj tawm tag nrho poob hauv ib feem pua ntawm ib leeg.On X, cov ntawv coj mus nrog 3.56% nruab nrab kev koom tes tus nqi - tab sis cov duab tau txo qhov sib txawv mus rau tsuas yog 5%. reels) tsis tshua muaj hom ntawv uas tsav qhov sib sib zog nqus kev koom tes los ntawm cov neeg uas twb muaj lawm (feem ntau carousels).Ntawm rau cov ntaub ntawv. Nov yog hom kev tshaj tawm zoo tshaj plaws rau txhua lub platform hauv 2026.Cov ntsiab lus zoo tshaj plaws los ntawm lub platform - ntawm ib sab
Platform Hom ntawv zoo tshaj plaws rau kev koom tes Kev sib koom tes Khiav-up
LinkedIn Carousels (PDF cov ntawv tshaj tawm) 21.77% Video: 7.35%
Pinterest Video 5.75% Cov duab: 3.15%
Xov Video 5.55% Cov duab: 4.55%
Instagram Carousels 6.9% * Ib qho duab: 4.4% *
Facebook Duab 5.20% Video: 4.84%
TikTok Video 3.39% Carousels / duab: 1.92%
X Ntawv nyeem 3.56% Cov duab: 3.40%
Bluesky Video 5 kev sib txuas lus † Duab: 4 kev sib cuam tshuam †
* Instagram kev koom tes tus nqi ntsuas raws li feem pua ntawm kev ncav cuag. Nco tseg: Reels ua tau zoo tshaj txhua hom ntawv kom ncav cuag — 2.25 × ntau dua li ib daim duab tshaj tawm.†Bluesky siv qhov nruab nrab tag nrho kev sib cuam tshuam ntau dua li kev sib koom tes; cov ntaub ntawv yog theem pib.✨ Koj puas paub? Txawm hais tias nws yog vis dis aus, carousel, duab lossis ntawv tshaj tawm, koj tuaj yeem teem sijhawm nws hauv Buffer! Pib pub dawbCov ntsiab lus zoo tshaj plaws ntawm TikTokOn TikTok, video khwv tau nyiaj nruab nrab ntawm kev koom tes ntawm 3.39% - 77% siab dua carousels thiab yees duabposts - ua rau nws yog hom kev ua tau zoo tshaj plaws ntawm lub platform.Hais tias cov yeeb yaj kiab kav zoo tshaj plaws ntawm TikTok xav tias me ntsis zoo li hais qhov pom tseeb. Lub platform luv luv video-shaving platform yog, tom qab tag nrho, tsuas yog qhov ntawd.Txawm TikTok qhia carousels (ntau daim duab tshaj tawm) hauv xyoo tas los no, cov yeeb yaj kiab tseem yog TikTok algorithm lub khob cij thiab butter. Dab tsi yog qhov nthuav yog ntau npaum li cas ntawm qhov sib txawv tseem nyob nruab nrab ntawm ob hom ntawv.Nyob rau hauv qhov kev tshuaj ntsuam no, peb ntsuas qhov kev vam meej los ntawm qhov nruab nrab qhov kev koom tes. Peb pom tias cov yeeb yaj kiab rub tau zoo ua ntej ntawm cov carousels thiab cov duab tshaj tawm.Ntawm no yog saib ze ntawm cov lej:🏅 Cov yeeb yaj kiab tau thov qhov chaw saum toj kawg nkaus, tau txais qhov nruab nrab ntawm kev koom tes ntawm 3.39% - 77% siab dua carousels thiab cov duab tshaj tawm ntawm 1.92%.🥈 Carousels thiab cov duab muab tso rau thib ob, tab sis nrog qhov sib txawv tseem ceeb hauv qab video.Yog tias koj tab tom tsom rau kev koom tes ntawm TikTok, video tsis yog qhov zoo thawj koom ruam - nws yog qhov zoo dua qub.💡Siv qhov nruab nrab (tus nqi nruab nrab) ntau dua li qhov nruab nrab pab muab cov duab tiag tiag ntawm cov ntsiab lus ua tau zoo rau feem ntau cov neeg tsim tawm thiab cov khoom lag luam tsis zoo ⏰ Tshaj tawm rau TikTokCov ntsiab lus zoo tshaj plaws ntawm Instagram Nws feem ntau xav zoo li Instagram tau ploj mus tag nrho ntawm cov yeeb yaj kiab, nrog Instagram Reels tau txais lawv tus kheej nrhiav pom pub thiab txawm tias muaj nplooj siab video kho app. Tab sis peb cov ntaub ntawv tshiab kawg hais tias qee yam txawv: carousels coj lub platform nrog 6.9% nruab nrab kev koom tes tus nqi - siab dua reels, ib qho duab, thiab dab neeg.Txawm li cas los xij, kev ua tau zoo zoo li txawv kiag li thaum koj saib txog qhov ncav cuag, es tsis yog kev sib koom tes.Ntawm no yog daim duab kev koom tes ua ntej. Peb tau saib ntawm qhov nruab nrab ntawm kev sib koom ua ke raws li feem pua ntawm kev ncav cuag - hauv lwm lo lus, pes tsawg tus neeg uas pom koj tshaj tawm tau cuam tshuam nrog nws.🏅 Carousels coj txoj hauv kev, nrog qhov nruab nrab ntawm kev koom tes ntawm 6.9% - qhov siab tshaj plaws ntawm txhua hom ntawm lub platform.🥈 Cov dab neeg tuaj nyob rau hauv thib ob ntawm 5.1%, txawm hais tias tus qauv loj ntawm no me me (n=520), yog li kho qhov ntawd nrog ceev faj.🥉 Ib daim duab ua raws li peb ntawm 4.4%. cue video rewind sound effect Qhov kev tshuaj ntsuam no tsis yog tag nrho zaj dab neeg.Ntawm no, peb ntsuas qhov kev koom tes. Tab sis cov reels feem ntau ua kom zoo rau kev pom ntau dua li cov kev sib cuam tshuam no, yog li tus nqi qis dua tsis tas txhais tau tias cov reels tsis ua haujlwm. Tej zaum nws tsuas yog txhais tau tias tib neeg tau noj lawv txawv. Tsis tas li ntawd, cov kev faib tawm saum toj no tsis tau ntes tag nrho cov duab, vim tias ncav cuag thiab kev koom tes hauv cov lus qhia sib txawv ntawm Instagram.Ib qho kev soj ntsuam sib cais ntawm 4M + cov ntawv tshaj tawm los ntawm Buffer thaum Lub Ib Hlis 2022 thiab Lub Kaum Hli 2024 tau qhia peb tias: Reels nyiam kom ncav cuag ntau tshaj Reels. + 3 × 6% image: posts: 2.25x qhov ncav cuag (+ 125%) Instagram muaj kev mob siab rau kev tshawb nrhiav tab, yog li cov reels muaj qhov ua tau zoo rau kev ncav cuag cov neeg uas tsis tau ua raws koj - hom ntawv uas nyob hauv kev noj zaub mov tsis tu ncua tsis tau txais tib qho kev txhawb nqa.Carousels ua rau tib neeg nyob rau hauv lub sijhawm ntev dua, lub ntsiab lus ntau dua los khaws, sib qhia, thiab tawm tswv yim, thiab zoo li ntau qhov sib txawv ntawm qhov sib txawv ntawm qhov sib txawv. platforms hauv ib qho, nyob ntawm qhov chaw koj tshaj tawm koj cov ntsiab lus. Thiab qhov twg 'platform' koj xaiv nyob ntawm lub hom phiaj ntawm koj cov ntsiab lus.Fascinating, txoj cai? Yog li thaum reels yog qhov zoo rau kev nrhiav pom (thiab tau txais ntau cov thwjtim ntawm Instagram), yog tias koj lub hom phiaj sib sib zog nqus los ntawm koj cov neeg tuaj saib uas twb muaj lawm, carousels yuav tsim nyog tau qhov chaw ntau dua hauv koj cov ntsiab lus.The "zoo tshaj plaws hom ntawm Instagram" tsis muaj ib lo lus teb - nws yeej nyob ntawm koj lub hom phiaj.Cov luv luv version: siv Instagram Reels thaum koj xav mus cuag cov neeg uas tsis ua raws li koj tseem, thiab sib sib zog nqus cov neeg tuaj saib thaum koj xav tau ntau dua. Lub Sijhawm Zoo Tshaj Plaws rau Instagram hauv 2026Cov ntsiab lus zoo tshaj plaws hauv FacebookNtawm cov neeg ncaj ncees Facebook qub, cov duab tseem coj mus rau 5.2% - tab sis zaj dab neeg tiag tiag yog qhov sib tw ze li cas. Cov duab, yeeb yaj kiab, thiab cov ntawv tshaj tawm yog tag nrho ua ke hauv ib feem pua ntawm ib leeg.Nov yog saib cov lej:🏅 Cov duab tau ua thawj qhov chaw rau kev koom tes hauv Facebook ntawm 5.2%, edging tawm lwm hom.🥈 Cov yeeb yaj kiab ua rawsze rau hauv thib ob ntawm 4.84% - tsuas yog 7% tom qab cov duab.🥉 Cov ntawv tshaj tawm tau kaw tom qab ntawm 4.76%, tsuas yog 9% hauv qab cov duab.4️⃣ Cov ntawv tshaj tawm nrog cov ntawv txuas tau dhau los ntawm 4.43%, kos cov kev koom tes qis tshaj plaws ntawm txhua hom ntsiab lus ntawm lub platform.Qhov tseem ceeb tshaj plaws ntawm no tsis yog leej twg yeej, tab sis, nws yog qhov kaw qhov kev sib tw tau dhau los.Cov teeb liab tshaj plaws hauv cov ntaub ntawv no yog qhov tseeb ntawm qhov sib txuas mus ntxiv, uas txuas ntxiv mus rau hauv qab txoj kev sib tw. xoom-nias cov ntsiab lus. Platforms thiab lawv cov neeg siv xav tau nyob twj ywm. ⏰Nyeem ntxiv → Lub Sijhawm Zoo Tshaj Plaws rau Facebook hauv 2026Cov ntsiab lus zoo tshaj plaws ntawm ThreadsThreads ua rau kuv xav tsis thoob hauv peb qhov kev tshuaj ntsuam zaum kawg - thiab nws tau ua tiav nws dua, tsuas yog nyob rau hauv kev sib txawv. Lub sijhawm no, vis dis aus tau coj qhov chaw saum toj kawg nkaus nrog 5.55% qhov nruab nrab kev sib koom ua ke, nce los ntawm qhov chaw thib ob hauv peb cov ntaub ntawv dhau los.Cov lej:🏅 Cov yeeb yaj kiab tau thov thawj qhov chaw rau kev sib koom tes ntawm Xov Xwm ntawm 5.55% - 22% ua ntej ntawm cov duab thiab ze li ob npaug ntawm cov ntawv tshaj tawm.🥈 Cov duab ua raws li qhov thib ob ntawm 4.55%, tseem ua tau zoo ua ntej ntawm cov ntawv nyeem.🥉 Cov ntawv tshaj tawm tsaws hauv peb ntawm 2.79%, nrog 19% kev koom tes ntau dua li cov ntawv txuas txuas.4️⃣ Cov ntawv txuas nrog cov ntawv txuas tuaj zaum kawg ntawm 2.34%. Qhov kuv pom qhov nthuav tshaj plaws ntawm no yog qhov sib txawv ntawm qhov pom (video thiab cov duab) thiab cov ntawv los yog txuas. Rau lub platform uas tau tsim nyob ib ncig ntawm kev sib tham, cov duab zoo li nres qhov scroll zoo dua. Tsim nyog nco ntsoov yog tias koj tab tom nrhiav kom loj hlob ntawm Xov Xwm! LinkedIn carousels tseem nyob saum. Carousels tau txais qhov nruab nrab ntawm kev koom tes ntawm 21.77%, 196% ntau dua li video thiab 585% ntau dua li cov ntawv tshaj tawm.Cov lej:🏅 Carousels (cov ntawv tshaj tawm) tau txais qhov nruab nrab ntawm kev koom tes ntawm 21.77% - 196% ntau dua li cov yeeb yaj kiab, 234% ntau dua li cov duab, thiab 585% ntau dua li cov ntawv nyeem nkaus xwb.🥈 Cov yeeb yaj kiab tuaj thib ob ntawm 7.35%, nrog 13% kev koom tes ntau dua li cov duab.🥉 Cov duab ua raws li peb ntawm 6.52%.4️⃣ Cov ntawv txuas tau tsaws hauv plaub ntawm 3.81%, kos kev koom tes ntau dua li cov ntawv nyeem nkaus xwb.5️⃣ Cov ntawv tshaj tawm tuaj dhau ntawm 3.18%. Cov lej carousel yog qhov nyuaj rau tsis quav ntsej. Ib qho 21.77% tus nqi nruab nrab ntawm kev sib koom tes yog qhov tshwj xeeb rau txhua lub platform, cia ib leeg ib tus neeg coob npaum li LinkedIn tau dhau los. Hais tias, cov lus qhia kuv tau muab lub sijhawm dhau los tseem sawv - LinkedIn tau hloov zuj zus sai, thiab cov yeeb yaj kiab tau pom meej tias lub platform tau thawb. Hauv ib ntu ntawm peb cov podcast, Buffer Chat, LinkedIn's Head of Premium Content & Community Strategy, Callie Schweitzer, tau pom zoo kom cov neeg tsim tawm mus rau hauv cov yeeb yaj kiab. Yog tias koj muaj sijhawm thiab lub zog los ua ob qho tib si, carousels rau kev sib koom tes thiab kev yees duab kom ncav cuag yog qhov sib xyaw ua ke. saib ze dua:🏅 Cov ntawv tshaj tawm pom qhov kev sib koom nruab nrab ntawm 3.56% - 5% ua ntej ntawm cov duab, 20% ua ntej ntawm cov yeeb yaj kiab, thiab 58% ua ntej ntawm cov ntawv txuas. 🥈 Cov duab ua raws li qhov thib ob ntawm 3.40% - qhov sib txawv ntawm thawj thiab thib ob yog tam sim no rab chais-nyias. 🥉 Cov yeeb yaj kiab tsaws hauv peb ntawm 2.96%, nrog 32% kev koom tes ntau dua li cov ntawv txuas. 4️⃣ Cov ntawv tshaj tawm nrog cov ntawv txuas tau dhau los ntawm 2.25%.X yog lub hauv paus ntawm cov ntawv nyeem thawj lub platform - kub siv, cov tshuaj tiv thaiv lub sijhawm tiag tiag, thiab cov punchy ib-liners yog qhov nws tau tsim rau. Tab sis cov duab tau nkag mus rau yuav luag cov ntawv nyeem hauv kev sib koom ua ke, uas yog qhov hloov pauv tsim nyog saib. Cov yeeb yaj kiab luv luv kuj tseem tuaj yeem ua rau koj muaj kev cuam tshuam rau cov ntawv zoo li qub yog tias koj muaj lawv. Pinterest yog qhov sib piv nrog cov duab tseem zoo nkauj, yog li cov yeeb yaj kiab ua rau kev sib koom tes xav taucounterintuitive. Tab sis cov lej yog qhov tseeb zoo nkauj.Cov lej:🏅 Cov yeeb yaj kiab tau txais qhov nruab nrab ntawm kev koom tes ntawm 5.75% - 83% siab dua cov duab. 🥈 Cov duab ua raws li qhov thib ob ntawm 3.15%.Pinterest tau nqis peev ntau hauv cov yeeb yaj kiab, thiab cov ntaub ntawv qhia tias cov kev siv zog no tau them nyiaj rau kev koom tes. Yog tias koj siv Pinterest feem ntau yog cov ntawv teev lus pom - uas, ncaj ncees, yog li cas cov neeg feem coob tseem siv nws - nws yuav tsim nyog sim ob peb tus pins video kom pom tias qhov kev sib koom ua ke tuav rau koj cov neeg tuaj saib.Cov ntsiab lus zoo tshaj plaws ntawm BlueskyBluesky yog tus neeg tuaj tshiab ntawm daim ntawv teev npe no, thiab peb tab tom ua haujlwm nrog cov ntaub ntawv ua ntej-theem - yog li kho qhov no raws li qhov kev txiav txim zaum kawg es tsis yog qhov kev txiav txim zaum kawg. Uas tau hais tias, lub teeb liab thaum ntxov yog qhov tseeb: video coj nrog qhov nruab nrab ntawm 5 kev sib cuam tshuam, 25% ntau dua li cov duab.Cov lej:🏅 Cov yeeb yaj kiab tau txais qhov nruab nrab ntawm 5 tag nrho kev sib cuam tshuam - 25% ntau dua li cov duab. 🥈 Cov duab ua raws nrog qhov nruab nrab ntawm 4 kev sib cuam tshuam. 🥉 Cov ntawv txuas thiab cov ntawv tshaj tawm tau khi rau hauv qhov kawg, ob qho tib si tau txais qhov nruab nrab ntawm 3 kev sib cuam tshuam.Ib ob peb qhov kev ceeb toom tsim nyog nco ntsoov: Bluesky tus neeg siv lub hauv paus tseem me me piv rau lwm lub platform hauv qhov kev tshuaj ntsuam no, thiab cov ntsiab lus video ntawm lub platform tsis tshua muaj ntau dua li cov duab (253K video posts vs. tshaj 2 lab cov duab tshaj tawm hauv peb cov dataset). Peb mam li saib qhov no zoo li lub platform loj tuaj.Yog li, cov ntsiab lus twg yog qhov zoo tshaj plaws? Raws li kuv tau kov rau saum toj no, qhov ntawd yeej nyob ntawm koj thiab koj cov neeg tuaj saib.Dab tsi ua haujlwm rau cov neeg tsim khoom lossis cov hom lag luam feem ntau yuav tsis yog qhov chaw qab zib rau koj, thiab nws ib txwm tsim nyog sim nrog lwm hom ntsiab lus kom pom tias ua haujlwm dab tsi. Tej zaum tseem ceeb tshaj: Cov ntsiab lus twg yog qhov tseem ceeb tshaj plaws uas peb tuaj yeem tsim cov ntsiab lus uas koj tuaj yeem tsim tau zoo ib yam? kev ua tau zoo ntawm txhua lub platform yog txuas nrog rau kev sib xws. (Qhov tseeb, nws yuav ua tau ntau npaum li 5x ntau qhov nyiam, cov lus pom, thiab sib koom thoob plaws lub rooj tsavxwm.) Yog li yog tias koj yuav tuaj yeem tuaj yeem tshwm sim ntau dua nrog cov ntawv nyeem, zoo heev - lo rau cov vis dis aus: thaum nws ua tau zoo thoob plaws txhua lub platform - thiab feem ntau zoo heev rau kev ncav cuag - nws tsis yog universally qhov kev koom tes siab tshaj plaws. Ntawm qee lub platform, xws li LinkedIn thiab Facebook, carousels thiab duab nyiag cov yeeb yam. Ntawm X, cov ntawv tseem muaj cai.Kuv (tej zaum dhau los) cov ntsiab lus ntawm tag nrho cov lej no: video zoo heev rau kev ncav cuag thiab nrhiav pom, pab koj nyiam cov neeg nyiam tshiab thiab cov neeg tuaj saib.Lwm hom (carousels, duab, ntawv nyeem) tuaj yeem ua tau zoo dua rau kev koom tes, sib sib zog nqus nrog koj cov neeg tuaj saib uas twb muaj lawm. Thaum kawg, cov ntsiab lus zoo tshaj plaws yog qhov uas koj tuaj yeem tsim tau cov neeg tuaj saib.
