Niba umaze igihe icyo ari cyo cyose ku mbuga nkoranyambaga, biroroshye kwizera ko videwo ari yose kandi iherezo-byose. Instagram Reels, Ikabutura Youtube, TikToks, ibiryo bya videwo ya LinkedIn: ni hose, kandi wumva ko urubuga rwose rwiyubaka.Niba ushaka kubaka abumva, "videwo nyinshi" bakunze kuvugwa nkigisubizo.Ariko nibyo? Biragaragara - nkuko bikunze kugaragara ku mbuga nkoranyambaga - biterwa. Video rwose ikora neza kurubuga rumwe, ariko ntabwo arikose gukata no gukama kubandi.Aya makuru yaturutse muri raporo yacu yo muri 2026 ya Leta ishinzwe imbuga nkoranyambaga, yasesenguye amamiriyoni yanditse ku mbuga zose zikomeye.Kandi, ku kaga ko kumvikana nka kanda ya-video yerekana amashusho (birababaje) - ibisubizo birashobora kugutangaza. Mugihe videwo akenshi ibona inzira nziza, ntabwo buri gihe ari inzira nziza yo gusezerana. Reka dusuzume uburyo ubwoko butandukanye bukora kumutwe, TikTok, LinkedIn, X (yahoze ari Twitter), Instagram, Facebook, Pinterest, na Bluesky. Mbere yuko ducukumbura, ibisanzwe Ts na Cs: Ibyiza kuri wewe biterwa nabaguteze amatwi. Abateze amatwi bose baratandukanye, kubwibyo rero nta buryo bumwe-bumwe-bumwe-bumwe-bumwe bugiye gukora kuri buri mbuga nkoranyambaga.Kugaragaza neza icyakubera cyiza, ndagutera inkunga yo gutangirira ku ngamba zishingiye ku mbuga nkoranyambaga kandi, uhereye aho, ukagerageza ukoresheje ibintu bitandukanye biri mu kirangaminsi gikubiyemo imbuga nkoranyambaga. Koresha amakuru yo muri iyi ngingo nk'intangiriro yo kugufasha kumenya ubwoko bw'ibintu bishoboka cyane ko byumvikana n'abayoboke bawe.
Simbukira mu gice: Ibyingenzi Imiterere yibirimo byiza kurubuga - iyo urebye Imiterere yibirimo nziza kuri TikTok Imiterere yibirimo nziza kuri Instagram Imiterere yibirimo nziza kuri Facebook Imiterere yibirimo nziza kumutwe Imiterere yibirimo nziza kuri LinkedIn Imiterere yibirimo nziza kuri X. Imiterere yibirimo nziza kuri Pinterest Imiterere yibirimo nziza kuri Bluesky None, ni ubuhe bwoko bw'ibirimo aribwo bwiza?
Ibyingenzi byingenziByerekanwe muri karuseli (inyandiko za PDF) zinjiza igipimo cyo gusezerana hagati ya 21.77% - 196% kurenza amashusho na 585% kurenza inyandiko zanditse - isumba iyindi miterere yose kurubuga rwose muri iri sesengura.Inshusho ya karuseli itwara abantu 109% gusezerana kumuntu kugerwaho kuruta reel - ariko reel igera kuri 2.25 × abantu benshi kuruta amafoto yo kwishora hamwe na 39%. Igipimo cyo gusezerana hagati) amashusho yagabanije icyuho kugera kuri 5% gusa .Kugera no gusezerana akenshi byerekana muburyo bunyuranye: imiterere igera kubantu bashya benshi (mubisanzwe videwo cyangwa reel) ni gake cyane imiterere itera gusezerana byimbitse kubayoboke basanzwe (mubisanzwe karuseli) .Ku makuru. Hano hari ubwoko bwiza bwibintu mbuga nkoranyambaga kuri buri rubuga muri 2026. Imiterere myiza yibirimo kurubuga - iyo urebye
Ihuriro Imiterere myiza yo gusezerana Igipimo cyo gusezerana Kwiruka
LinkedIn Carousels (inyandiko za PDF) 21,77% Video: 7.35%
Kurikira Video 5.75% Amashusho: 3.15%
Imitwe Video 5.55% Amashusho: 4.55%
Instagram Carousels 6.9% * Amashusho imwe: 4.4% *
Facebook Amashusho 5.20% Video: 4.84%
TikTok Video 3.39% Carousels / amafoto: 1.92%
X. Inyandiko 3.56% Amashusho: 3.40%
Bluesky Video Imikoranire 5 † Amashusho: Imikoranire 4 †
* Igipimo cyo gusezerana kuri Instagram gipimwa nkijanisha ryo kugera. Icyitonderwa: Reels iruta imiterere yose kugirango igere - 2,25 × kurenza inyandiko-shusho imwe. † Bluesky ikoresha imikoranire rusange hagati aho gukoresha igipimo cyo gusezerana; amakuru ni kare-intambwe.✨ Wari ubizi? Yaba videwo, karuseli, ishusho cyangwa inyandiko-yoherejwe, urashobora kubitondekanya neza muri Buffer! Tangira kubuntuUburyo bwiza bwibirimo kuri TikTokOn TikTok, videwo yinjiza hagati ya 3.39% - 77% hejuru ya karuseli nifotoinyandiko - kuyigira imiterere isobanutse neza-ikora kuri platifomu. Kuvuga ko videwo iganje hejuru kuri TikTok yumva gato nko kuvuga ibigaragara. Urubuga rugufi rwo gusangira amashusho ni, nyuma ya byose, gusa.Nubwo TikTok itangiza karuseli (amafoto menshi) mumyaka yashize, videwo ziracyari umutsima wa TikTok algorithm. Igishimishije nukuntu intera isigaye hagati yuburyo bubiri.Muri iri sesengura, twapimye intsinzi nigipimo cyo gusezerana hagati. Twasanze videwo zikururwa neza imbere ya karuseli na posita.Dore reba neza imibare: & # x1F3C5; Amavidewo yatwaye umwanya wa mbere, yinjiza hagati ya 3.39% - 77% ugereranije na karuseli hamwe n’amafoto kuri 1.92%. & # X1F948; Carousels n'amafoto byashyizwe kumwanya wa kabiri, ariko hamwe nicyuho gikomeye inyuma ya videwo.Niba ugamije gusezerana kuri TikTok, videwo ntabwo ari nziza gusa - ni nziza cyane. nka Instagram yagiye kuri videwo yose, hamwe na Instagram Reels ibona ibiryo byabo byo kuvumbura ndetse na porogaramu yihariye yo gutunganya amashusho. Ariko amakuru yacu aheruka avuga ibintu bitandukanye: karuseli iyobora urubuga hamwe na 6.9% igipimo cyo gusezerana hagati - hejuru ya reel, amashusho imwe, ninkuru.Nyamara, imikorere isa itandukanye rwose iyo urebye kugerwaho, aho kuba igipimo cyo gusezerana. Hano ubanza ishusho yo gusezerana. Twarebye igipimo cyo gusezerana hagati nkijanisha ryo kugera - muyandi magambo, ni bangahe mubantu babonye inyandiko yawe basabana nayo. & # X1F3C5; Carousels yayoboye inzira, hamwe nigipimo cyo gusezerana hagati ya 6.9% - isumba iyindi miterere yose kurubuga. & # X1F948; Inkuru zaje kumwanya wa kabiri kuri 5.1%, nubwo ingano yicyitegererezo hano ari nto (n = 520), rero fata iyo witonze. & # X1F949; Amashusho amwe yakurikiranye kumwanya wa gatatu kuri 4.4% .4️⃣ Reels yamanutse bwa nyuma, hamwe no gusezerana hagati ya 3,3% .Ariko mutegereze! cue video rewind amajwi yingaruka Iri sesengura ntabwo arinkuru yose.Dore, twapimye igipimo cyo gusezerana. Ariko reel ikunze gutezimbere kubitekerezo aho kuba ubwoko bwimikoranire, bityo igipimo cyo hasi cyo gusezerana ntabwo bivuze ko reel idakora. Bishobora gusa gusobanura ko abantu babikoresha muburyo butandukanye.Ikindi kandi, gusenyuka kumiterere hejuru ntabwo bifata ishusho yuzuye, kuko kugera no gusezerana mubyerekezo bitandukanye kuri Instagram.Isesengura ryihariye ryanditse 4M + ryasohowe kuri Buffer hagati ya Mutarama 2022 na Ukwakira 2024 ryatweretse ko: Reels ikunda kubona ibintu byinshi cyaneReels vs karuseli: 1.36 × kugera kuri (+ 36%) Reels vs imwe yerekana amashusho: gira inyungu-yuzuye yo kugera kubantu batagukurikira - format ibaho gusa mubiryo bisanzwe ntabwo ibona izo mbaraga imwe.Caruseli ituma abantu kumyanya ndende, bivuze amahirwe menshi yo kuzigama, gusangira, no gutanga ibitekerezo, kandi birashoboka ko amahirwe menshi yo kongera kugaragara mubiryo.Ni gato nka Instagram ni platform ebyiri zitandukanye murimwe, ukurikije aho ushyira ibikubiyemo. Kandi niyihe 'platform' uhitamo biterwa nintego yibirimo. Birashimishije, sibyo? Mugihe rero reel ari nziza cyane kubuvumbuzi (no kubona abayoboke benshi kuri Instagram), niba intego yawe ari ugusezerana kwimbitse kubateze amatwi basanzwe, karuseli irashobora kuba ikwiye umwanya munini muri gahunda yawe y'ibirimo. "Imiterere myiza kuri Instagram" nta gisubizo na kimwe - biterwa rwose nintego zawe. Verisiyo ngufi: koresha Instagram Reels mugihe ushaka kugera kubantu batagukurikira kugeza igihe ushakiye → 2026Uburyo bwiza bwibirimo kuri FacebookKuri Facebook yizerwa ya kera, amashusho aracyayobora kuri 5.2% - ariko inkuru nyayo nukuntu isiganwa ryabaye hafi. Amashusho, videwo, hamwe ninyandiko zanditse zose zegeranye mugice kimwe cyijanisha rya mugenzi we. Hano reba imibare: & # x1F3C5; Amashusho yafashe umwanya wa mbere mugipimo cyo gusezerana kuri Facebook kuri 5.2%, uhindura izindi format. & # X1F948; Amashusho yarakurikiyehafi mu isegonda kuri 4.84% - 7% gusa inyuma yamashusho. & # x1F949; Inyandiko zanditse zari hafi ya 4,76%, 9% gusa munsi yamashusho.4️⃣ Inyandiko zifite amahuza zaje kumwanya wa nyuma kuri 4.43%, zishushanya kwishora mubikorwa byubwoko bwose bwibirimo kurubuga.Ikintu kigaragara rwose hano ntabwo ari uwatsinze, ahubwo, ni uburyo irushanwa ryabaye hafi. Ikimenyetso kigaragara muri aya makuru mubyukuri kiri hepfo: amahuza akomeje gukora nabi ibintu byose, bihuza na zero. Ihuriro hamwe n’abakoresha barushijeho guhitamo kuguma. Kuriyi nshuro, videwo yafashe umwanya wambere hamwe na 5.55% igipimo cyo gusezerana hagati, kiva kumwanya wa kabiri mumibare yacu yabanjirije. Imibare: & # x1F3C5; Amavidewo yatwaye umwanya wa mbere ku gipimo cyo gusezerana ku nsanganyamatsiko kuri 5.55% - 22% mbere y’amashusho hamwe n’inyandiko zigera hafi kuri ebyiri. & # X1F948; Amashusho yakurikiranye kumwanya wa kabiri kuri 4.55%, aracyari imbere yimiterere ishingiye kumyandiko. & # X1F949; Inyandiko zanditse zageze kumwanya wa gatatu kuri 2.79%, hamwe na 19% gusezerana kurenza inyandiko zoherejwe.4️⃣ Inyandiko zifite amahuza zaje kumwanya wa nyuma kuri 2.34% .Icyo mbona gishimishije hano ni ikinyuranyo gikomeje hagati yamashusho (amashusho n'amashusho) hamwe ninyandiko cyangwa amahuza. Kurubuga rwubatswe mubiganiro, amashusho asa nkaho ahagarika umuzingo neza. Birakwiye ko umenya niba ushaka gukura kumutwe! Ibyo byavuzwe, Insanganyamatsiko iracyari urubuga ruto, kandi algorithms zayo ziratera imbere cyane - komeza witegereze neza kuri analyse yawe bwite hano, hanyuma urebe blog ya Buffer kugirango igezweho. Carousels yinjije igipimo cyo gusezerana hagati ya 21.77%, 196% kurenza amashusho na 585% kurenza inyandiko. Imibare: & # x1F3C5; Carousels (inyandiko zanditse) yinjije hagati ya 21.77% - 196% kurenza amashusho, 234% kurenza amashusho, na 585% kuruta inyandiko-yonyine. & # X1F948; Amashusho yaje ku mwanya wa kabiri kuri 7.35%, hamwe na 13% gusezerana kuruta amashusho. & # X1F949; Amashusho yakurikiranye kumwanya wa gatatu kuri 6.52% .4️⃣ Ihuza ryageze kumwanya wa kane kuri 3.81%, rishushanya gusezerana kurenza inyandiko zanditse gusa.5️⃣ Inyandiko zanditse zaje kumwanya wa nyuma kuri 3.18% .Iyi mibare ya karuseli iragoye kuyirengagiza. Igipimo cyo gusezerana hagati ya 21.77% ntigisanzwe kurubuga urwo arirwo rwose, kereka umuntu wuzuye nkuko LinkedIn yabaye. Ibyo byavuzwe, inama natanze ubushize iracyahagaze - LinkedIn iratera imbere byihuse, kandi videwo nuburyo aribwo buryo urubuga rusunika. Mu gice cya podcast yacu, Buffer Chat, Umuyobozi wa LinkedIn ushinzwe ibikorwa bya Premium Content & Community Strategy, Callie Schweitzer, yasabye ko abayikora bashingira kuri videwo. Ati: "Video, Video, Video, Video", ubwo namusabye inama zo gukura. Niba ufite umwanya n'imbaraga zo gukora byombi, karuseli yo gusezerana na videwo yo kugeraho ni ihuriro rikomeye. Inyandiko zanditse zerekana igipimo cyo gusezerana hagati ya 3.56% - 5% imbere yamashusho, 20% imbere ya videwo, na 58% imbere yinyandiko. & # x1F948; Amashusho yakurikiranwe hafi mumasegonda kuri 3.40% - ikinyuranyo hagati yambere na kabiri ubu ni urwembe. & # x1F949; Amavidewo yamanutse kumwanya wa gatatu kuri 2,96%, hamwe no gusezerana 32% kuruta imyanya ihuza. 4️⃣ Inyandiko zifite amahuza zaje nyuma ya 2,25% .X mubyukuri ni inyandiko-yambere ya porogaramu - ifata ishyushye, reaction-nyayo, hamwe na punchy imwe-imwe niyo yubatswe. Ariko amashusho yagiye hafi yinyandiko ihuye nigipimo cyo gusezerana, nimpinduka ikwiriye kurebwa. Amashusho magufi ya videwo arashobora kuguha kurenza inyandiko zihagaze niba uyifite.⏰Soma byinshi Time Igihe cyiza cyo kohereza kuri Twitter / XUburyo bwiza bwibirimo kuri Pinterest Nzabyemera - Ntabwo nari niteze iyi. Gukurikira birasa cyane namashusho meza aracyariho, videwo iganisha kumasezerano irumvaKurwanya. Ariko imibare irasobanutse neza. Imibare: & # x1F3C5; Amavidewo yinjije hagati ya 5.75% - 83% kurenza amashusho. & # x1F948; Amashusho yakurikiranye kumwanya wa kabiri kuri 3.15% .Ibyifuzo byashora imari cyane muri videwo, kandi amakuru yerekana ko izo mbaraga zitanga umusaruro mugusezerana. Niba ukoresha Pinterest cyane cyane nka kataloge igaragara - ibyo, mubyukuri, nuburyo abantu benshi bagikoresha - birashobora kuba byiza ugerageje pine nkeya kugirango urebe niba gusezerana gusezerana kubakwumva.Imiterere myiza yibirimo kuri BlueskyBluesky niyo nshyashya kururu rutonde, kandi dukorana namakuru yambere-aho gufata icyemezo cya nyuma. Ibyo byavuzwe, ibimenyetso byambere birasobanutse: videwo iyobora hamwe numuhuza wimikoranire 5, 25% kurenza amashusho. Imibare: & # x1F3C5; Amavidewo yinjije median yimikoranire 5 - 25% kuruta amashusho. & # x1F948; Amashusho yakurikiwe numuhuza wimikoranire 4. & # x1F949; Ihuza hamwe ninyandiko zahujwe mubihe byanyuma, byombi byunguka hagati yimikoranire 3. Caveats nkeya ikwiye kuzirikana: Abakoresha ba Bluesky baracyari bake ugereranije nizindi mbuga ziri muri iri sesengura, kandi ibikubiye muri videwo kurubuga ntibisanzwe cyane kuruta amashusho (inyandiko zerekana amashusho 253K na miliyoni zirenga 2 zoherejwe muri dataset). Tuzarebera hafi uko urubuga rukuze.Noneho, ni ubuhe bwoko bw'ibirimo aribwo bwiza? Nkuko nabivuzeho hejuru, ibyo rwose biterwa nawe hamwe nababumva.Ni iki gikora kubantu benshi barema cyangwa ibirango bishobora kutaba ahantu heza kuri wewe, kandi burigihe, burigihe bikwiye kugeragezwa nubundi bwoko bwibirimo kugirango turebe ibikora neza. . Ku mbuga zimwe, nka LinkedIn na Facebook, karuseli n'amafoto yibye igitaramo. Kuri X, inyandiko iracyategeka. Incamake yanjye (birashoboka ko byoroshe) incamake yiyi mibare yose: videwo ninziza yo kugera no kuvumburwa, igufasha gukurura abayoboke bashya hamwe nabayumva. Ubundi buryo (karuseli, amashusho, inyandiko) birashobora kuba byiza muburyo bwo gusezerana, kunoza umubano hamwe nabakunzi bawe bariho. Mubisanzwe, imiterere yibirimo niyo ushobora kubyara ubudasiba - kandi nimwe yumvikanisha abo ukurikirana.
