Uma uchithe noma yisiphi isikhathi ezingosini zokuxhumana kamuva nje, kulula ukukholelwa ukuthi ividiyo iyona ezoba yikho futhi isiphetho. I-Instagram Reels, Okufushane kwe-YouTube, i-TikToks, okuphakelayo kwevidiyo ye-LinkedIn: ikhona yonke indawo, futhi kuzwakala sengathi yonke inkundla iyakhela yona.Uma ubheke ukwakha izethameli, "ividiyo eyengeziwe" ivame ukubizwa njengempendulo.Kodwa ingabe lokho kuyiqiniso? Kuvele ukuthi — njengoba kuvame ukuba njalo ngenkundla yezokuxhumana — kuyaya. Ividiyo isebenza kahle kakhulu kwezinye izinkundla, kodwa ayifani nakancane kwezinye. Le datha ivela embikweni wethu we-State of Social Media Engagement wango-2026, ohlaziye izigidi zokuthunyelwe kuzo zonke izinkundla ezinkulu. Futhi, engcupheni yokuzwakala njengehhuku yevidiyo ye-clickbait-y (uxolo) - imiphumela ingase ikumangaze. Nakuba ividiyo ingakutholi kahle, ivame ukukuthola Ake sihlole ukuthi izinhlobo zokuqukethwe ezihlukile zisebenza kanjani ku-Threads, TikTok, LinkedIn, X (ngaphambilini eyayaziwa ngokuthi i-Twitter), Instagram, Facebook, Pinterest, kanye ne-Bluesky.Ngaphambi kokuthi singene, ama-Ts avamile nama-Cs: Okuqukethwe okungcono kakhulu kwakho kuncike kuzethameli ozihlosile. Zonke izithameli zihlukile, ngakho-ke ayikho indlela elingana yonke into ezosebenzela yonke i-akhawunti yenkundla yezokuxhumana. Ukukhomba ukuthi yini ekusebenzela kangcono, ngingakukhuthaza ukuthi uqale ngesu lokuqukethwe kwenkundla yezokuxhumana futhi, kusukela lapho, uzame ngezinhlobo ezahlukene zokuqukethwe kukhalenda lakho lokuqukethwe kwenkundla yezokuxhumana.Sebenzisa idatha ekulesi sihloko njengesiqalo ukukusiza ukuthi uthole ukuthi hlobo luni lokuqukethwe okungenzeka lwabalandeli bakho balunike kabusha.
Gxumela esigabeni: Okuthathwayo okubalulekile Ifomethi yokuqukethwe engcono kakhulu ngenkundla — ngokubuka nje Ifomethi yokuqukethwe engcono kakhulu ku-TikTok Ifomethi yokuqukethwe engcono kakhulu ku-Instagram Ifomethi yokuqukethwe engcono kakhulu ku-Facebook Ifomethi yokuqukethwe engcono kakhulu ku-Threads Ifomethi yokuqukethwe engcono kakhulu ku-LinkedIn Ifomethi yokuqukethwe engcono kakhulu ku-X Ifomethi yokuqukethwe engcono kakhulu ku-Pinterest Ifomethi yokuqukethwe engcono kakhulu ku-Bluesky Ngakho-ke, iyiphi ifomethi yokuqukethwe ehamba phambili?
Okuthathwayo okubalulekileOkuxhunywe kuma-carousel (okuthunyelwe kwe-PDF) kuzuza isilinganiso sokuzibandakanya esimaphakathi esingu-21.77% — 196% ngaphezu kwevidiyo futhi ngo-585% ngaphezu kokuthunyelwe kombhalo - okuyifomethi ephezulu kakhulu kunoma iyiphi ingxenyekazi kuzo zonke izingxenyekazi kulokhu kuhlaziya.I-Instagram carousels ishayela u-109% ukuzibandakanya okwengeziwe kumuntu ngamunye okufinyelelwe ku-reels - kodwa ama-reel afinyelela ifomethi engu-2.25× abantu abaningi abakhethayo kuncike egoli.Ividiyo ye-TikTok izuza ukuzibandakanya okwengeziwe ngo-77% kune-carousels nezithombe (3.39% vs. 1.92% izinga lokuzibandakanya elimaphakathi).Ividiyo ye-Pinterest izuza u-83% wokuzibandakanya ngaphezu kwezithombe (5.75% vs. 3.15%), ngaphandle kwesithunzi senkundla sokuqala.Imicu eseduze no-5% wokuzibandakanya kombhalo wevidiyo. eplatifomu ehlotshaniswa nengxoxo ngokuyinhloko.I-Facebook iyinkundla yefomethi ye-agnostic kakhulu kule dathasethi: izithombe, ividiyo, nokuthunyelwe kombhalo konke kuwela phakathi kwephesenti elilodwa kokunye.Ku-X, umbhalo uhola ngesilinganiso sokubandakanya esingu-3.56% esimaphakathi - kodwa izithombe zinciphise igebe laba ku-5% nje kuphela.Ukufinyelela nokusebenzelana kuvame ukukhomba ngezindlela ezihlukile: ifomethi (efika kufomethi yevidiyo eyivelakancane kakhulu noma eyidrayivu entsha kakhulu) ukusebenzelana okujulile okuvela kubalandeli abakhona (imvamisa ama-carousels).Qhubekela kudatha. Nazi izinhlobo ezinhle kakhulu zokuqukethwe kwenkundla yezokuxhumana kwenkundla ngayinye ngo-2026.Ifomethi yokuqukethwe engcono kakhulu ngenkundla — ngokubuka nje
Inkundla Ifomethi engcono kakhulu yokuxhumana Izinga lomshado Ophume isibili
I-LinkedIn Ama-carousels (okuthunyelwe kwe-PDF) 21.77% Ividiyo: 7.35%
I-Pinterest Ividiyo 5.75% Izithombe: 3.15%
Imicu Ividiyo 5.55% Izithombe: 4.55%
I-Instagram Ama-carousels 6.9%* Izithombe Ezizodwa: 4.4%*
Facebook Izithombe 5.20% Ividiyo: 4.84%
I-TikTok Ividiyo 3.39% Ama-carousels/izithombe: 1.92%
X Umbhalo 3.56% Izithombe: 3.40%
Bluesky Ividiyo 5 ukusebenzisana † Izithombe: 4 ukusebenzisana †
*Izinga lokuzibandakanya kwe-Instagram likalwa njengephesenti lokufinyelela. Qaphela: Amareli adlula wonke amafomethi ukuze afinyeleleke — 2.25× ngaphezu kokuthunyelwe kwesithombe esisodwa. † I-Bluesky isebenzisa ukusebenzisana okuphelele okumaphakathi kunezinga lokuzibandakanya; idatha isesiteji sokuqala.✨Ingabe bewazi? Noma ngabe ividiyo, i-carousel, isithombe noma okuthunyelwe kombhalo, ungakuhlela khona ku-Buffer! Qalisa mahhalaIfomethi yokuqukethwe ehamba phambili ku-TikTokOn TikTok, ividiyo izuza isilinganiso esimaphakathi sokuzibandakanya esingu-3.39% — 77% ngaphezu kwama-carousel nesithombeokuthunyelwe - okwenza kube ifomethi esebenza kahle kakhulu endaweni yesikhulumi.Ukusho ukuthi ividiyo ibusa kakhulu ku-TikTok kufana nokusho lokho okusobala. Inkundla yokwabelana ngevidiyo yefomu elifushane, ngemva kwakho konke, yilokho nje.Naphezu kokuthi i-TikTok yethula ama-carousels (okuthunyelwe kwezithombe eziningi) eminyakeni yamuva, amavidiyo aseyisinkwa nebhotela se-algorithm ye-TikTok. Okuthakazelisayo ukuthi lingakanani igebe elisele phakathi kwamafomethi amabili.Kulokhu kuhlaziya, silinganise impumelelo ngezinga lokuzibandakanya elimaphakathi. Sithole ukuthi amavidiyo ahamba kahle ngaphambi kwama-carousels kanye nokuthunyelwe kwezithombe.Nakhu ukubhekisisa izinombolo:🏅 Amavidiyo afuna indawo ephezulu, azuza izinga lokuzibandakanya elimaphakathi elingu-3.39% — ngo-77% ngaphezulu kwama-carousel nokuthunyelwe kwezithombe ngo-1.92%.🥈 Ama-carousels nezithombe zibekwe endaweni yesibili, kodwa kunegebe elibalulekile ngemuva kwevidiyo. Uma uhlose ukusebenzelana ne-TikTok, ividiyo ayikona nje ukubheja okuhle - ingcono kakhulu.💡Ukusebenzisa imidiyeni (inani eliphakathi nendawo) kunesilinganiso esimaphakathi kusiza ukunikeza isithombe esingokoqobo sokuthi okuqukethwe kusebenza kanjani kubadali abaningi namabhrendi →Funda isikhathi esingcono kakhulu ukuhlanekezela Thumela ku-TikTokIfomethi yokuqukethwe ehamba phambili ku-InstagramKuvamise ukuzwakala sengathi i-Instagram ingene yonke into kuvidiyo, i-Instagram Reels izitholela okwazo okuphakelayo kanye nohlelo lokusebenza oluzinikele lokuhlela amavidiyo. Kodwa idatha yethu yakamuva isho okuhlukile: ama-carousels ahola inkundla ngesilinganiso sokubandakanya esingu-6.9% - esiphezulu kunamareli, izithombe ezingabodwa, nezindaba.Nokho, ukusebenza kubukeka kuhluke ngokuphelele uma ubheka ukufinyelela, kunezinga lokuzibandakanya.Nasi isithombe sokuzibandakanya kuqala. Sibheke izinga lokuzibandakanya elimaphakathi njengephesenti lokufinyelela — ngamanye amazwi, bangaki abantu ababone okuthunyelwe kwakho abahlanganyele nakho ngempela.🏅 Ama-carousels abehamba phambili, ngezinga lokuzibandakanya elimaphakathi elingu-6.9% — eliphakeme kunanoma iyiphi ifomethi emsamo.🥈 Izindaba ziphume isibili ngo-5.1%, nakuba usayizi wesampula lapha mncane (n=520), ngakho-ke phatha lowo ngokuqapha.🥉 Isithombe esisodwa silandelwe kwesithathu ngo-4.4%.4️⃣ Ama-Reels ahlezi ekugcineni, ngezinga lokuzibandakanya elimaphakathi elingu-3.3%.Kodwa linda! qaphela umphumela womsindo wokuhlehlisa ividiyo Lokhu kuhlaziya akuyona indaba yonke.Lapha, silinganise izinga lokubandakanyeka. Kodwa ama-reel avame ukulungiselelwa ukubukwa kunalezi zinhlobo zokusebenzisana, ngakho izinga eliphansi lokuzibandakanya alisho ukuthi ama-reel awasebenzi. Kungase kusho ukuthi abantu bawasebenzisa ngendlela ehlukile. Futhi, ukuhlukaniswa kwefomethi ngenhla akuthwebuli isithombe esigcwele, ngoba indawo yokufinyelela neyokubandakanyeka ngezindlela ezihlukene ku-Instagram. Ukuhlaziywa okuhlukene kokuthunyelwe okungu-4M+ okushicilelwe nge-Buffer phakathi kukaJanuwari 2022 no-Okthoba 2024 kusibonise ukuthi:Ama-Reels athambekele ekufinyeleleni kakhuluAma-Reels vs carousels: 6×images afinyelela ku-3% eyodwa+3+Reels:3+Reels. 2.25x ukufinyelela (+125%)I-Instagram inethebhu ezinikele yokuthola ama-reels, ngakho-ke ama-reel anenzuzo eyakhelwe ngaphakathi yokufinyelela abantu abangakulandeli vele — amafomethi ahlala ekuphakeleni okuvamile awakutholi ukuthuthukiswa okufanayo. Ama-Carousels agcina abantu bekhona kokuthunyelwe isikhathi eside, okusho ukuthi amathuba engeziwe okulondoloza, ukwabelana, kanye nokubeka amazwana, futhi amathuba amaningi okuthi aphinde avele ku-Instagram ahlukene, kuye ngokuthi avela endaweni eyodwa ku-Instagram. lapho uthumela khona okuqukethwe kwakho. Futhi iyiphi 'inkundla' oyikhethayo incike emgomweni wokuqukethwe kwakho.Kuyajabulisa, akunjalo? Ngakho-ke nakuba ama-reel ekulungele ukutholakala (kanye nokuthola abalandeli abaningi ku-Instagram), uma inhloso yakho kuwukubandakanyeka okujulile okuvela ezithamelini zakho ezikhona, ama-carousels angase afanelwe indawo eyengeziwe ohlelweni lwakho lokuqukethwe. "Ifomethi engcono kakhulu ku-Instagram" ayinayo impendulo eyodwa — incike emigomweni yakho. Inguqulo emfushane: sebenzisa ama-Instagram Reels uma ufuna ukufinyelela abantu abangakulandeli, kanye nama-carousels uma ufuna ukujulisa ukusebenzelana kwakho ne-Instagram kangcono ⏰ Thumela isikhathi esengeziwe → Funda kabanzi ngo-2026Ifomethi yokuqukethwe engcono kakhulu ku-FacebookKu-Facebook wakudala othembekile, izithombe zisahola ngo-5.2% - kodwa indaba yangempela ukuthi umjaho ususondele kangakanani. Izithombe, amavidiyo, nokuthunyelwe kombhalo konke kuhlanganiswe phakathi kwephesenti elilodwa kokunye.Nakhu ukubheka izinombolo:🏅 Izithombe zithathe indawo yokuqala ngezinga lokuzibandakanya ku-Facebook ngo-5.2%, zikhipha amanye amafomethi.🥈 Amavidiyo alandelweeduze kwesibili ku-4.84% — kuphela 7% ngemuva kwezithombe.🥉 Okuthunyelwe kombhalo bekusemuva ngo-4.76%, ngo-9% nje ngaphansi kwezithombe.4️⃣ Okuthunyelwe okunezixhumanisi kugcine ku-4.43%, okwenza kube nokuxhumana okuphansi kakhulu kwazo zonke izinhlobo zokuqukethwe endaweni yesikhulumi. Into ephawulekayo lapha akukhona ukuthi ubani owinile, kodwa kunalokho, ukuthi umjaho ususondele kangakanani. okuqukethwe ngokuchofoza iqanda. Ama-Platform nabasebenzisi bazo baya ngokuya bekhetha ukuhlala bemile.⏰Funda kabanzi → Isikhathi Esingcono Kakhulu Sokuthumela ku-Facebook ngo-2026Ifomethi yokuqukethwe engcono kakhulu ku-ThreadsThreads yangimangaza ekuhlaziyeni kwethu okokugcina - futhi isikwenze futhi, ngendlela ehlukile. Kulokhu, ividiyo ithathe indawo ephezulu ngezinga lokuzibandakanya elimaphakathi elingu-5.55%, lisuka endaweni yesibili kudatha yethu yangaphambilini. Izinombolo:🏅 Amavidiyo afune indawo yokuqala ngezinga lokuzibandakanya emilukweni engu-5.55% — 22% ngaphambi kwezithombe futhi cishe okuthunyelwe okukabili.🥈 Izithombe zilandelwe ngokwesibili ngo-4.55%, zisengaphambili kakhulu kumafomethi asekelwe embhalweni.🥉 Okuthunyelwe kombhalo kufinyelele endaweni yesithathu ngo-2.79%, ngo-19% wokuzibandakanya okwengeziwe kunokuthunyelwe kwezixhumanisi.4️⃣ Okuthunyelwe okunezixhumanisi kugcine ngo-2.34%.Engikuthola kuthakazelisa kakhulu lapha igebe eliqhubekayo phakathi kokubonwayo (ividiyo nezithombe) nombhalo noma izixhumanisi. Okweplathifomu eyakhelwe engxoxweni, okubonwayo kubonakala kumisa ukuskrola ngempumelelo kakhulu. Kuyafaneleka ukuqaphela uma ufuna ukukhula Kuchungechunge!Okushiwo, Imiluko iseyinkundla esencane, futhi ama-algorithms ayo ayavela ngokuqhubekayo - ngakho-ke hlala ubhekisisa izibalo zakho lapha, futhi ubuke ibhulogi ye-Buffer ukuze uthole izibuyekezo.⏰Funda kabanzi → Isikhathi Esingcono Kakhulu Sokuthumela Kumicu ngo-2026Ifomethi yokuqukethwe engcono kakhulu ku-LinkedIn uma ungathola ukushaqisa kwedatha yethu yangaphambilini ku-LinkedIn zisaphezulu. Ama-Carousels athole isilinganiso sokuzibandakanya esimaphakathi esingu-21.77%, ngo-196% ngaphezu kwevidiyo futhi ngo-585% ngaphezu kokuthunyelwe kombhalo. Izinombolo:🏅 Ama-carousels (okuthunyelwe kwedokhumenti) azuze izinga lokuzibandakanya elimaphakathi elingu-21.77% — ngo-196% ngaphezu kwamavidiyo, ngo-234% ngaphezu kwezithombe, kanye no-585% ngaphezu kokuthunyelwe kombhalo kuphela.🥈 Amavidiyo abe ngowesibili ngo-7.35%, ngo-13% wokuzibandakanya okuningi kunezithombe.🥉 Izithombe zilandelwe okwesithathu ngo-6.52%.4️⃣ Izixhumanisi zifike endaweni yesine ngo-3.81%, zidonsela ukusebenzelana okwengeziwe kunokuthunyelwe kombhalo kuphela.5️⃣ Okuthunyelwe kombhalo kufike ekugcineni ngo-3.18%.Lezo zinombolo ze-carousel akulula ukuziziba. Izinga lokuzibandakanya elimaphakathi elingu-21.77% lihlukile kunoma iyiphi inkundla, ingasaphathwa eyokugcwala njengoba i-LinkedIn seyaba njalo. Lokho kusho, iseluleko engisinikeze ngesikhathi sokugcina sisamile - i-LinkedIn ithuthuka ngokushesha, futhi ividiyo ngokusobala iyifomethi inkundla eyiphushayo. Esiqeshini se-podcast yethu, i-Buffer Chat, iNhloko ye-LinkedIn ye-Premium Content & Community Strategy, u-Callie Schweitzer, uncome ukuthi abadali bancike kuvidiyo."Ividiyo, Ividiyo, Ividiyo, Ividiyo," esho, lapho ngicela iseluleko sakhe sokukhula. Uma unesikhathi namandla okwenza kokubili, ama-carousels okuxhumana kanye nevidiyo ongayifinyelela ayinhlanganisela eqinile.⏰Funda kabanzi → Isikhathi Esingcono Kakhulu Sokuthumela ku-LinkedIn ngo-2026Ifomethi yokuqukethwe engcono kakhulu ku-XText isabona ukusebenzelana okumaphakathi kakhulu ku-X (owayekade eyi-Twitter).Ngisho noma kunesifiso esikhuluma kakhulu senkundla yezokuxhumana sokuba "yizimpande zayo zonke izinhlelo zokusebenza," i-XText isala ingumsuka wayo yonke into. buka:🏅 Okuthunyelwe okubhaliwe kubone izinga lokuzibandakanya elimaphakathi elingu-3.56% — 5% ngaphambi kwezithombe, ngo-20% ngaphambi kwamavidiyo, futhi ngo-58% ngaphambi kokuthunyelwe kwezixhumanisi. 🥈 Izithombe zilandelwe eduze okwesibili ku-3.40% - igebe phakathi kokuqala nesesibili manje selincane kakhulu. 🥉 Amavidiyo afinyelele endaweni yesithathu ngo-2.96%, ngo-32% wokuzibandakanya ngaphezu kokuthunyelwe kwezixhumanisi. 4️⃣ Okuthunyelwe okunezixhumanisi kugcine kugcine ngo-2.25%.X empeleni iyinkundla yombhalo wokuqala — ukuthatha okushisayo, ukusabela kwesikhathi sangempela, nama-punchy one-liners yilokho eyayakhelwe. Kodwa izithombe zingene zicishe zifane nombhalo ngezinga lokuzibandakanya, okuyishifu okufanele ibukwe. Iziqeshana zevidiyo ezimfushane zingakunikeza nomkhawulo ngaphezu kokuthunyelwe okumile uma unazo.⏰Funda kabanzi → Isikhathi Esingcono Kakhulu Sokuthumela ku-Twitter/XIfomethi yokuqukethwe engcono kakhulu ku-PinterestNgizoyivuma — bengingalindele lena. I-Pinterest ngokuyisisekelo ifana nezithombe ezinhle ezimile, ngakho-ke ividiyo eholela ekuhlanganyeleni izwakalaokuphikisayo. Kodwa izinombolo zicace kakhulu.Izinombolo:🏅 Amavidiyo azuze izinga lokuzibandakanya elimaphakathi elingu-5.75% — ngo-83% ngaphezulu kwezithombe. 🥈 Izithombe zilandelwe okwesibili kokungu-3.15%.Pinterest ibitshala imali eningi kuvidiyo, futhi idatha iphakamisa ukuthi leyo mizamo iyakhokha ngokuzibandakanya. Uma usebenzisa i-Pinterest ngokuyinhloko njengekhathalogi ebonakalayo - okuwukuthi, ngokweqiniso, indlela abantu abaningi abasayisebenzisa ngayo - kungase kudingeke ukuthi uhlole amaphinikhodi ambalwa wevidiyo ukuze ubone ukuthi ukubandakanyeka kubambele izethameli zakho.Ifomethi yokuqukethwe engcono kakhulu ku-BlueskyBluesky iyona entsha kulolu hlu, futhi sisebenza ngedatha yesigaba sangaphambilini - ngakho-ke phatha lokhu njengokubheka kokugcina. Sesikushilo lokho, isignali yasekuqaleni icacile: ividiyo ihola nge-median yokuhlangana okungu-5, ngo-25% ngaphezu kwezithombe.Izinombolo:🏅 Amavidiyo azuze i-median yesamba sokusebenzisana okungu-5 — ngo-25% ngaphezu kwezithombe. 🥈 Izithombe zilandelwa ngemidiyeni engu-4 yokusebenzisana. 🥉 Izixhumanisi nokuthunyelwe kombhalo kuhlanganiswe ekugcineni, kokubili kuzuza isilinganiso sokusebenzisana okungu-3. Izixwayiso ezimbalwa okufanele zikhunjulwe: Isizinda sabasebenzisi be-Bluesky sisesincane uma siqhathaniswa nezinye izinkundla kulokhu kuhlaziywa, futhi okuqukethwe kwevidiyo kuplathifomu kuvame kakhulu kunezithombe (okuthunyelwe kwamavidiyo angu-253K uma kuqhathaniswa nokuthunyelwe kwezithombe ezingaphezu kwezigidi ezingu-2 kudathasethi yethu). Sizoyibukela eduze lokhu njengoba inkundla ikhula. Ngakho-ke, iyiphi ifomethi yokuqukethwe ehamba phambili?Njengoba ngike ngathinta ngenhla, lokho kuncike kuwena nezethameli zakho. Yini esebenzela abadali abaningi noma amabhrendi ingase ingabi indawo emnandi kuwe, futhi kuhlala kufanele ukuthi uzame ezinye izinhlobo zokuqukethwe ukuze ubone ukuthi yini esebenzayo.Mhlawumbe okubaluleke nakakhulu: Iyiphi enye ifomethi esizoyidala’ ngefomethi yokuqukethwe’ esizokwazi ukuyidala’? ithole ukuthi ukusebenza kokuqukethwe kuzo zonke izinkundla kuxhumene ngokuqinile nokuvumelana. (Eqinisweni, ingase ikhiqize kangangokuthanda, amazwana, nokwabelana okuphindwe okuphindwe ka-5 ebhodini lonke.) Ngakho-ke uma uzokwazi ukuvela ngokungaguquki ngokuthunyelwe okusekelwe embhalweni, kuhle - namathela kulokho. Emuva kuvidiyo: kuyilapho isebenza kahle cishe kuyo yonke inkundla - futhi ivame ukuba yinhle kakhulu ekufinyeleleni - akuyona ifomethi ephezulu kakhulu yokuxhumana. Kwezinye izinkundla, njenge-LinkedIn ne-Facebook, ama-carousels nezithombe zintshontsha umbukiso. Ku-X, umbhalo usabusa. Isifinyezo sami (cishe esenziwe lula kakhulu) sazo zonke lezi zinombolo: ividiyo inhle kakhulu ukuthi ingafinyelelwa futhi itholakale, ikusiza uhehe abalandeli abasha nezithameli.Amanye amafomethi (ama-carousels, izithombe, umbhalo) angaba ngcono wokubandakanyeka, ajulise ukuxhumana nezithameli zakho ezikhona. Ekugcineni, ifomethi yokuqukethwe engcono kakhulu yileyo ongakwazi ukuyikhiqiza futhi izethameli.
