N’i ye waati o waati kɛ sosiyete ka kunnafonidilanw kan kɔsa in na, a ka nɔgɔn ka da a la ko wideyow de ye fɛn bɛɛ ye ani ko bɛɛ laban. Instagram Reels, YouTube Shorts, TikToks, LinkedIn’s video feed: a bɛ yɔrɔ bɛɛ, wa a bɛ kɛ i n’a fɔ plateforme bɛɛ bɛ ka jɔ a kama.N’i b’a fɛ ka lamɛnnikɛlaw jɔ, “videyo caman” bɛ fɔ tuma caman na k’a kɛ jaabi ye.Nka yala o ye tiɲɛ ye wa? A bɛ sɔrɔ — i n’a fɔ a bɛ kɛ cogo min na tuma caman na sosiyete ka kunnafonidilanw kan — a bɛ bɔ o la. Siga t’a la, wideyow bɛ baara kɛ ka ɲɛ plateforme dɔw kan, nka a tɛ tigɛ-ni-jalen ye kosɛbɛ dɔw kan.Nin kunnafoni in bɔra an ka san 2026 State of Social Media Engagement rapɔɔri la, min ye sɛbɛn miliyɔn caman sɛgɛsɛgɛ plateforme belebelew bɛɛ kan.And, at the risk of sounding like a clickbait-y video hook (sorry) — the results might surprise you.While video often gets the spotlight, it’s not tuma bɛɛ, o ye sira ɲuman ye min bɛ taa jɛɲɔgɔnya la. An k’a lajɛ kunnafoni suguya wɛrɛw bɛ baara kɛ cogo min na Threads, TikTok, LinkedIn, X (kɔrɔlen Twitter), Instagram, Facebook, Pinterest, ani Bluesky kan.Sanni an ka sɛgɛsɛgɛli kɛ, Ts ni C minnu bɛ kɛ tuma bɛɛ: Kɔnɔkow minnu ka fisa i ma, olu bɛ bɔ i ka laɲinibagaw de la. Lamɛnnikɛla bɛɛ tɛ kelen ye, o la, fɛɛrɛ kelen tɛ yen min bɛna baara kɛ sosiyete ka kunnafonidilan bɛɛ la.Walisa k’a dɔn min bɛ baara kɛ i ye kosɛbɛ, n b’a ɲini i fɛ i k’a daminɛ ni sosiyete ka kunnafonidilan kɔnɔkow fɛɛrɛ ye, ka bɔ yen, i ka kunnafoni suguya wɛrɛw kɔlɔsi i ka sosiyete ka kunnafonidilan kɔnɔkow kalolabɔ kɔnɔ.I ka baara kɛ ni kunnafoniw ye minnu bɛ nin barokun kɔnɔ i n’a fɔ daminɛyɔrɔ walasa k’i dɛmɛ k’a dɔn kunnafoni suguya min ka teli ka kɛ ka bɛn ni aw nɔfɛmɔgɔw ye.
Aw bɛ pan ka taa dakun dɔ la: Fɛn minnu bɛ ta ka taa ni u ye, olu kunbabaw Kɔnɔkow cogoya ɲuman ka kɛɲɛ ni plateforme ye — a ɲɛ kelen na Kɔnɔkow cogoya ɲuman TikTok kan Kɔnɔkow cogoya ɲuman Instagram kan Kɔnɔkow cogoya ɲuman Facebook kan Kɔnɔkow cogoya ɲuman min bɛ Threads kan Kɔnɔkow cogoya ɲuman min bɛ LinkedIn kan Kɔnɔkow cogoya ɲuman min bɛ X kan Kɔnɔkow cogoya ɲumanba Pinterest kan Kɔnɔkow cogoya ɲuman min bɛ Bluesky kan O la sa, kɔnɔkow cogoya jumɛn de ka fisa?
Key takeawaysLinkedIn carousels (PDF posts) bɛ 21,77% sɔrɔ cɛmancɛ la — 196% ka ca ni wideyow ye ani 585% ka ca ni sɛbɛnniw ye — o ye cogoya bɛɛ la belebele ye plateforme bɛɛ kɔnɔ nin sɛgɛsɛgɛli in kɔnɔ.Instagram carousels drive 109% more engagement per person reached than reels — but reels reach 2.25× more people than single-image posts, making format choice goal-dependent.TikTok wideyow bɛ 77% sɔrɔ ka tɛmɛ carousels ni fotow kan (3,39% ni 1,92% median engagement rate).Pinterest video bɛ 83% sɔrɔ ka tɛmɛ jaw kan (5,75% ni 3,15%), hali ni plateforme ka ja fɔlɔ tɔgɔ bɔra.Threads video leads engagement at 5.55% — nearly sɛbɛnni fila (2,79%) — kɛnɛ kan min bɛ tali kɛ baro la fɔlɔ.Facebook ye yɔrɔ ye min tɛ cogoya dɔn kosɛbɛ nin kunnafonidilan in kɔnɔ: ja, wideyow, ani sɛbɛnni sɛbɛnw bɛɛ bɛ don ɲɔgɔn na kɛmɛsarada la kelen kɔnɔ.X kan, sɛbɛnni bɛ ɲɛminɛ ni 3,56% ye jɛkafɔ hakɛ cɛmancɛ la — nka jaw ye danfara dɔgɔya ka se 5% dɔrɔn ma.Se ni jɛɲɔgɔnya ka teli ka ɲɛsin siraw ma minnu tɛ kelen ye: cogoya min bɛ se mɔgɔ kuraw ma kosɛbɛ (a ka c’a la, wideyow walima bobinew) man teli ka kɛ cogo ye min bɛ tugubaga kɔrɔw ka jɛɲɔgɔnya juguba bila (a ka c’a la karɔsiw).On to the data. Nin ye sosiyete ka kunnafonidilan suguya ɲumanw ye plateforme kelen-kelen bɛɛ kama san 2026.Best content format by platform — at a glance
Plateforme (plateforme) ye Format fisaté pour la engagement Engagement (jὲɲɔgɔnya) hakɛ A ye jɔyɔrɔ flanan Sɔrɔ
LinkedIn kan Carousels (PDF ka sɛbɛnw) . 21,77% ye . Wideyo: 7,35%
Pinterest kan Wideyo 5,75% ye . Jaw: 3,15%
Filɛriw Wideyo 5,55% ye . Jaw: 4,55%
Instagram kan Karɔsiw (carousels) ye 6,9%* ye. Ja kelen-kelenw: 4,4%*
Facebook Jaw 5,20% ye . Wideyo: 4,84%
TikTok ye Wideyo 3,39% ye . Karoselw/jaw: 1,92%
X Sɛbɛnni 3,56% ye . Jaw: 3,40%
Bluesky ye Wideyo 5 jɛɲɔgɔnyaw† . Jaw: 4 jɛɲɔgɔnyaw†
*Instagram jɛ-ka-baara hakɛ suman ni kɛmɛsarada la seko ye. Kɔlɔsili: Bobinew bɛ baara kɛ ka tɛmɛ cogoya bɛɛ kan walasa ka se ka se — 2,25× ka ca ni ja kelen sɛbɛnw ye.†Bluesky bɛ baara kɛ ni jɛɲɔgɔnya bɛɛ lajɛlen cɛmancɛ ye sanni ka baara kɛ ni jɛɲɔgɔnya hakɛ ye; data ye daminɛ na.✨I b’a dɔn wa? A kɛra wideyo ye wo, a kɛra karusel ye wo, a kɛra ja ye wo walima a kɛra text-post ye wo, i bɛ se k’a boloda Buffer kɔnɔ yɛrɛ! Aw ye a daminɛ fuKɔnɔkow cogoya ɲuman TikTok kan TikTok kan, wideyow bɛ jɛkafɔ hakɛ cɛmancɛ sɔrɔ 3,39% — 77% ka ca ni karuselw ni foto yeposts — making it the clear top-performing format on the platform.K’a fɔ ko wideyow bɛ fanga la TikTok kan, o bɛ kɛ i n’a fɔ ka fɛn jɛlenw fɔ dɔɔnin. Wideyo-falen-falen-yɔrɔ surun in ye, o bɛɛ kɔfɛ, o dɔrɔn de ye.Hali ni TikTok ye karusel (ja caman bilali) don sen kan nin san laban ninnu na, wideyow ye TikTok ka algorisimu ka buru ni tulu ye hali bi. Min ka di, o ye danfara hakɛ min bɛ to o cogo fila ni ɲɔgɔn cɛ.Nin sɛgɛsɛgɛli in kɔnɔ, an ye ɲɛtaa suman ni jɛkafɔ hakɛ cɛmancɛ ye. An y'a ye ko wideyow bɛ sama kosɛbɛ ka tɛmɛn karɔsiw ni fotow bilali kan.Jatew lajɛ kosɛbɛ nin ye:🏅 Wideyow ye jɔyɔrɔ fɔlɔ ta, ka jɛkafɔ hakɛ cɛmancɛ sɔrɔ min ye 3,39% ye — 77% ka ca ni karuselw ni fotow bilali ye 1,92%.🥈 Carousels ni fotow bilala filanan na, nka ni danfaraba bɛ wideyow kɔfɛ.N'i b'a fɛ ka jɛɲɔgɔnya kɛ TikTok kan, wideyow tɛ pari ɲuman dɔrɔn ye — a ka fisa kosɛbɛ.💡Ka baara kɛ ni median (cɛmancɛ nafa) ye sanni ka kɛ moyenne ye, o bɛ dɛmɛ ka ja lakika di cogo min na kɔnɔkow bɛ baara kɛ cogo min na dabɔbagaw ni marka fanba fɛ, k'a sɔrɔ outliers dantɛmɛnenw ma fɛn tiɲɛ numbers.⏰Read more → The Best Time to Post on TikTokThe best content format on InstagramA ka c’a la, a bɛ kɛ i n’a fɔ Instagram taara fɛn bɛɛ lajɛlen na wideyow kan, ni Instagram Reels y’u yɛrɛ ka sɔrɔli feere sɔrɔ ani hali wideyow labɛnni porogaramu kɛrɛnkɛrɛnnen dɔ. Nka an ka kunnafoni labanw bɛ fɛn wɛrɛ fɔ min tɛ kelen ye : karuselw bɛ plateforme ɲɛminɛ ni 6,9% ye jɛkafɔ hakɛ cɛmancɛ la — ka tɛmɛ bobinew kan, ja kelenw, ani maanaw kan.Nka, baarakɛcogo bɛ i n’a fɔ a tɛ kelen ye pewu n’i ye se sɔrɔli lajɛ, sanni ka jɛkafɔ hakɛ lajɛ.Jɛɲɔgɔnya ja filɛ nin ye fɔlɔ. An ye jɛkafɔ hakɛ cɛmancɛ lajɛ i n'a fɔ seko kɛmɛsarada la — o kɔrɔ ye ko mɔgɔ joli minnu y'i ka sɛbɛn ye, olu ye jɛɲɔgɔnya kɛ n'a ye tiɲɛ na.🏅 Carousels ye sira ɲɛminɛ, ni 6,9% ye jɛkafɔ hakɛ cɛmancɛ la — o ye cogoya bɛɛ la belebele ye plateforme kan.🥈 Maanaw nana filanan na ni 5,1% ye, hali ni misali hakɛ min bɛ yan, o ka dɔgɔ (n=520), o la, aw ka o kelen furakɛ ni hakilisigi ye.🥉 Ja kelenw tugura sabanan na ni 4,4% ye.4️⃣ Reels jigira laban na, ni jɛkafɔ hakɛ cɛmancɛ ye 3,3% ye.Nka jira! cue video rewind sound effect Nin sɛgɛsɛgɛli in tɛ maana bɛɛ ye.Yan, an ye jɛɲɔgɔnya hakɛ suman. Nka a ka c’a la, bobinew bɛ ɲɛnabɔ ka ɲɛ filɛliw kama sanni ka kɛ nin jɛɲɔgɔnya suguw ye, o la, ni jɛkafɔ hakɛ dɔgɔyara, o kɔrɔ tɛ ko bobinew tɛ baara kɛ. A bɛ se ka kɛ dɔrɔn ko mɔgɔw b’u dun cogo wɛrɛ la.Fanan, cogoya tiɲɛni min bɛ sanfɛ, o tɛ ja dafalen minɛ, bawo se sɔrɔli ni jɛɲɔgɔnya bɛ yɔrɔ wɛrɛw la Instagram kan.Sɛgɛsɛgɛli danfaralen dɔ kɛra 4M+ sɛbɛnw kan minnu bɔra Buffer fɛ san 2022 Zanwuyekalo ni san 2024 Ɔkutɔburukalo cɛ, o y’a jira an na ko:Reels tend to get the most reachReels vs carousels: 1.36× the reach (+36%)Reels vs single-image posts: 2.25x the reach (+125%)Instagram has a dedicated reels discovery tab, so reels have a built-in advantage for reaching people who don't already follow you — formats that live only in the regular feed don't get that same boost.Carousels keep people on the post longer, meaning more chances to save, share, and comment, and potentially multiple chances to reappear in-feed.A bɛ i n’a fɔ dɔɔnin Instagram ye plateforme fila danfaralenw ye kelen kɔnɔ, ka kɛɲɛ ni i bɛ i ka kunnafoniw bila yɔrɔ min na. Wa i bɛ ‘plateforme’ jumɛn sugandi, o bɛ bɔ i ka kɔnɔkow kuntilenna de la.Fascinating, right? O la, hali ni bobinew ka ɲi kosɛbɛ sɔrɔli la (ani ka tugubaga caman sɔrɔ Instagram kan), n’i ka laɲini ye i ka lamɛnnikɛlaw ka jɛɲɔgɔnya jugu ye i ka lamɛnnikɛlaw fɛ minnu bɛ yen, carousels bɛ se ka kɛ yɔrɔ caman ye i ka kɔnɔkow labɛnni na.The "best format on Instagram" has no single answer — it really depends on your goals.The short version: use Instagram Reels when you want to reach people who don't follow you yet, and carousels when you want to deepen engagement with the audience you already have.⏰Read more → The Best Time to Post on Instagram in 2026Kɔnɔkow cogoya ɲuman Facebook kan Facebook kantigi kɔrɔw kan, jaw bɛ ɲɛfɛ hali bi ni 5,2% ye — nka maana lakika ye boli surunyara cogo min na. Jaw, wideyow, ani sɛbɛnniw bɛɛ lajɛlen bɛ ɲɔgɔn na kɛmɛsarada la kelen kɔnɔ.Jatew lajɛ nin ye:🏅 Jaw ye jɔyɔrɔ fɔlɔ ta jɛkafɔ hakɛ la Facebook kan ni 5,2% ye, ka tɛmɛn cogoya tɔw kan.🥈 Wideyow tugura o kɔkɛrɛfɛ filanan na ni 4,84% ye — 7% dɔrɔn de bɛ ja kɔfɛ.🥉 Sɛbɛnni sɛbɛnw tun bɛ kɔfɛ ni 4,76% ye, 9% dɔrɔn jaw jukɔrɔ.4️⃣ Sɛbɛn minnu bɛ ni jɛgɛnsira ye, olu nana laban na ni 4,43% ye, o ye kɔnɔko suguya bɛɛ lajɛlen ka jɛɲɔgɔnya dɔgɔyalenba sama plateforme kan.Fɛn min kɔlɔsira tiɲɛ na yan, o tɛ jɔn de ye se sɔrɔ, nka, o ye boli in surunyara cogo min na.Sigini jɛlen min bɛ nin kunnafonidilan in kɔnɔ, o bɛ duguma tiɲɛ na: jɛgɛnsira bɛ taa a fɛ ka fɛn tɔw bɛɛ kɛ ka ɲɛ, min bɛ bɛn ni ŋaniyaba ye ka ɲɛsin zeru-click kɔnɔkow ma. Plateformes n’u baarakɛlaw bɛ ka to ka to u nɔ na.⏰Read more → Best Time to Post on Facebook in 2026Kɔnɔkow cogoya ɲuman min bɛ ThreadsThreads kan, o ye ne kabakoya an ka sɛgɛsɛgɛli laban na — wa a y’o kɛ tugun, sira wɛrɛ fɛ dɔrɔn. Nin sen in na, wideyow ye jɔyɔrɔ fɔlɔ ta ni 5,55% ye jɛkafɔ hakɛ cɛmancɛ la, ka tɛmɛ jɔyɔrɔ filanan kan an ka kunnafonidilan tɛmɛnenw na.Jatew:🏅 Wideyow ye jɔyɔrɔ fɔlɔ ta jɛkafɔ hakɛ la Threads kan ni 5,55% ye — 22% ka kɔn jaw ɲɛ ani sɛbɛnniw bilali siɲɛ fila ɲɔgɔn.🥈 Jaw tugura filanan na ni 4,55% ye, hali bi u bɛ ɲɛfɛ kosɛbɛ sɛbɛnniw kan.🥉 Sɛbɛnni sɛbɛnw jigira sabanan na ni 2,79% ye, ni 19% ye mɔgɔw sendon ka tɛmɛ jɛgɛn sɛbɛnw kan.4️⃣ Sɛbɛn minnu bɛ ni jɛgɛnsira ye, olu nana laban na ni 2,34% ye.Ne ye min diya kosɛbɛ yan, o ye danfara min bɛ ka taa ɲɛ yelenw (wideyow ni jaw) ni sɛbɛnni walima jɛgɛnsira cɛ. Plateforme min jɔlen bɛ baro lamini na, a bɛ iko fɛn yetaw bɛ sɛbɛnfura jɔ ka ɲɛ. A ka kan ka kɔlɔsi n’i b’a fɛ ka bonya Threads kan!O fɔlen kɔ, Threads ye plateforme kamalennin ye hali bi, wa a ka algorithmes bɛ ka wuli kosɛbɛ — o la, i ɲɛ jɔlen to i yɛrɛ ka analytics kan yan, ani ka Buffer blog lajɛ walasa ka kunnafoni kuraw sɔrɔ.⏰Read more → The Best Time to Post on Threads in 2026The best content format on LinkedInNi i ye an ka data kalan tɛmɛnenw dɔ kalan, nin tɛna i kabakoya: LinkedIn karoselw bɛ sanfɛ hali bi. Carousels ye 21,77% sɔrɔ jɛkafɔ hakɛ cɛmancɛ la, 196% ka ca ni wideyow ye ani 585% ka ca ni sɛbɛnniw ye.Jatew:🏅 Carousels (sɛbɛnw bilali) ye 21,77% sɔrɔ u ka baara kɛcogo cɛmancɛ la — 196% ka ca ni wideyow ye, 234% ka ca ni jaw ye, ani 585% ka ca ni sɛbɛnniw dɔrɔn ye.🥈 Wideyow nana filanan na ni 7,35% ye, ni 13% ye u sendon ka tɛmɛ jaw kan.🥉 Jaw tugura sabanan na ni 6,52% ye.4️⃣ Jɛɲɔgɔnyaw jigira naaninan na ni 3,81% ye, ka jɛɲɔgɔnya caman sama ka tɛmɛ sɛbɛnni dɔrɔn kan.5️⃣ Sɛbɛnni sɛbɛnw nana laban na ni 3,18% ye.O karusel nimɔrɔw ka gɛlɛn ka ban. A 21.77% median engagement rate is exceptional for any platform, let alone one as crowded as LinkedIn has become.O fɔlen, n ye laadilikan minnu di siɲɛ tɛmɛnen na, olu bɛ yen hali bi — LinkedIn bɛ ka yiriwa teliya la, wa a jɛlen don ko wideyow ye cogoya ye plateforme bɛ ka min gɛlɛya. An ka podɔkasi yɔrɔ dɔ la, Buffer Chat, LinkedIn ka Premium Content & Community Strategy ɲɛmɔgɔba, Callie Schweitzer, ye ladilikan di ko dabɔbagaw ka u sinsin wideyow kan."Wideyo, Wideyo, Wideyo, Wideyo," a y'o fɔ, tuma min na n y'a ka bonya ladilikan ɲini. Ni waati ni fanga b’i bolo k’o fila bɛɛ kɛ, karuselw ka ɲɛsin jɛɲɔgɔnya ma ani wideyow ka se ka se, o ye faralen ye ɲɔgɔn kan.⏰Kalansen wɛrɛw → The Best Time to Post on LinkedIn in 2026Kɔnɔkow cogoya ɲuman min bɛ XText kan, o bɛ jɛkafɔ cɛmancɛba ye hali bi X kan (kɔrɔlen Twitter).Hali ni réseau sociaux’s much-talked-about desire to become “the everything app,” X remains true to its microblogging roots.Aw ye a lajɛ kosɛbɛ:🏅 Sɛbɛnni sɛbɛnw ye 3,56% ye — 5% ka kɔn jaw ɲɛ, 20% ka kɔn wideyow ɲɛ, ani 58% ka kɔn jɛgɛn sɛbɛnw ɲɛ. 🥈 ye; Jaw tugura ɲɔgɔn kɔ kosɛbɛ filanan na ni 3,40% ye — danfara min bɛ fɔlɔ ni filanan cɛ sisan, o ka fin i n’a fɔ razɔri. 🥉 ye; Wideyow jigira sabanan na ni 2,96% ye, ni 32% ye mɔgɔw sendon ka tɛmɛ jɛgɛnsira sɛbɛnw kan. 4️⃣ Postes ni links donna laban na ni 2.25%.X ye fondement ye text-first platform ye — hot takes, real-time reactions, ani punchy one-liners ye min jɔra. Nka jaw wulila fo ka se ka sɛbɛnniw bɛn ɲɔgɔn ma jɛɲɔgɔnya hakɛ la, o ye fɛn caman tigɛli ye min ka kan ka lajɛ. Wideyo klip surunw fana bɛ se ka dan di i ma ka tɛmɛn poste statiques kan n’u b’i bolo.⏰Read more → The Best Time to Post on Twitter/XThe best content format on PinterestNe bɛ sɔn a ma — ne tun tɛ nin kelen in makɔnɔ. Pinterest ye kɔrɔɲɔgɔnma ye tigitigi ni ja jɔlen cɛɲiw ye, o la, wideyow ɲɛminɛni kan jɛɲɔgɔnya kan, o bɛ kɛ i n’a fɔfɛn min bɛ ɲɔgɔn sɔsɔ. Nka jatedenw ka jɛya kosɛbɛ.Jatew:🏅 Wideyow ye 5,75% sɔrɔ — 83% ka ca ni jaw ye. 🥈 ye; Jaw tugura filanan na ni 3,15% ye.Pinterest ye wari caman bila wideyow la, wa kunnafoniw b’a jira k’o cɛsiriw bɛ ka nafa sɔrɔ jɛkafɔ la. N’i bɛ baara kɛ ni Pinterest ye fɔlɔ i n’a fɔ gafe ɲɛnama — min, tiɲɛ na, o ye mɔgɔ fanba bɛ baara kɛ n’a ye cogo min na hali bi — a bɛ se ka kɛ ko nafa bɛ a la ka wideyow pinɛ damadɔw kɔrɔbɔ walasa k’a dɔn ni jɛɲɔgɔnya bump bɛ i lamɛnbagaw bolo.The best content format on BlueskyBluesky is the newcomer on this list, and we’re working with earlier-stage data — so treat this as a first look sanni ka kɛ kiritigɛ laban ye. O fɔlen, taamasiyɛn fɔlɔ jɛlen don : wideyow bɛ ɲɛminɛ ni jɛɲɔgɔnya 5 cɛmancɛ ye, 25% ka ca ni jaw ye.Jatew:🏅 Wideyow ye ɲɔgɔndɛmɛ bɛɛ lajɛlen 5 sɔrɔ cɛmancɛ la — 25% ka ca ni jaw ye. 🥈 ye; Jaw tugura o kɔ ni jɛɲɔgɔnya 4 cɛmancɛ ye. 🥉 ye; Jɛɲɔgɔnyaw ni sɛbɛnniw sirilen don laban na, u fila bɛɛ bɛ jɛɲɔgɔnya 3 sɔrɔ cɛmancɛ la.Kɔlɔsili damadɔ minnu ka kan ka to an hakili la: Bluesky ka baarakɛlaw hakɛ ka dɔgɔ hali bi ni i y’a suma ni plateforme tɔw ye nin sɛgɛsɛgɛli in na, wa wideyow kɔnɔkow plateforme kan, olu ka dɔgɔ kosɛbɛ ka tɛmɛ jaw kan (253K wideyow posts vs. over 2 million image posts in our dataset). An bɛna nin kelen in kɔlɔsi kosɛbɛ ni plateforme bɛ ka kɔgɔ.O la, kɔnɔkow cogoya jumɛn de ka fisa?I n’a fɔ n y’a fɔ cogo min na sanfɛ, o bɛ bɔ i n’i lamɛnbagaw de la tiɲɛ na.Min bɛ baara kɛ dabɔbaga walima fɛntigi fanba fɛ, o bɛ se ka kɛ ko o tɛ yɔrɔ duman ye i bolo, wa a nafa ka bon tuma bɛɛ, tuma bɛɛ ka kɔnɔko suguya wɛrɛw kɔlɔsi walasa k’a dɔn min bɛ baara kɛ.Laala min nafa ka bon kosɛbɛ: I bɛna se ka kɔnɔkow cogoya jumɛn da kosɛbɛ consistently?Kalan wɛrɛw la, an y’a ye ko kɔnɔkow baarakɛcogo bɛ tali kɛ ɲɔgɔn na kosɛbɛ plateforme bɛɛ kan. (Tiɲɛ na, a bɛ se ka kɛ sababu ye ka mɔgɔw diyabɔ, ka kuma fɔ, ani ka mɔgɔw bila ɲɔgɔn na siɲɛ 5.)O la, n’i bɛna se k’i yɛrɛ jira ka kɛɲɛ ni sɛbɛnniw ye, a ka ɲi kosɛbɛ — i nɔrɔ olu la.Back to video: while it performs well across every nearly every platform — and is often really great for reach — it’s not universally the highest engagement format. Plateforme dɔw kan, i n’a fɔ LinkedIn ani Facebook, karuselw ni fotow bɛ yiracogo sonya. X kan, sɛbɛnni bɛ sariya la hali bi.Ne ka (n’a sɔrɔla a nɔgɔyara kojugu) nin jateden ninnu bɛɛ lajɛlen kuncɛlen: wideyow ye kabako ye walasa ka se ka se ani ka sɔrɔ, k’i dɛmɛ ka tugubaga kuraw ni lamɛnnikɛla kuraw sama.Sɛbɛn wɛrɛw (karosel, ja, sɛbɛnni) bɛ se ka fisaya ka ɲɛsin jɛɲɔgɔnya ma, ka jɛɲɔgɔnyaw juguya ni i ka lamɛnnikɛlaw ye minnu bɛ yen.A laban na, kɔnɔkow cogoya ɲuman ye min ye i bɛ se ka min bɔ tuma bɛɛ — ani kelen o bɛ bɛn i ka laɲinibagaw ma.