Idan kun ɓata kowane lokaci akan kafofin watsa labarun kwanan nan, yana da sauƙi a yarda cewa bidiyon shine ƙarshen komai. Instagram Reels, YouTube Shorts, TikToks, Tallan bidiyo na LinkedIn: yana ko'ina, kuma yana jin kamar kowane dandamali yana ginawa. Ya zama - kamar yadda galibi ke faruwa a kafafen sada zumunta - ya dogara. Bidiyo hakika yana aiki mafi kyau akan wasu dandamali, amma ba daidai ba ne kamar yanke-da bushewa akan wasu.Wannan bayanan ya fito ne daga rahoton mu na 2026 State of Social Media Engagement Report, wanda yayi nazari akan miliyoyin posts a duk manyan dandamali.Kuma, a cikin haɗarin yin sauti kamar ƙugiya ta bidiyo ta clickbait-y (yi hakuri) - sakamakon zai iya ba ku mamaki. Yayin da bidiyo sau da yawa ba shi da haske, ko da yaushe ba shine mafi kyawun hanyar ba. Bari mu bincika yadda nau'ikan abun ciki daban-daban ke gudana akan zaren, TikTok, LinkedIn, X (tsohon Twitter), Instagram, Facebook, Pinterest, da Bluesky. Kowane mai sauraro ya bambanta, don haka babu wata hanya mai girman-daidai-duk wacce za ta yi aiki ga kowane asusun kafofin watsa labarun.Don nuna abin da ya fi dacewa a gare ku, zan ƙarfafa ku da ku fara da dabarun abun ciki na kafofin watsa labarun kuma, daga nan, kuyi gwaji da nau'ikan abun ciki a cikin kalandar abun ciki na kafofin watsa labarun. Yi amfani da bayanan da ke cikin wannan labarin a matsayin mafari don taimaka muku gano wane nau'in abun ciki zai iya zama mabiyan ku.
Tsallaka zuwa wani sashe: Mabuɗin ɗaukar hoto Mafi kyawun tsarin abun ciki ta dandamali - a kallo Mafi kyawun tsarin abun ciki akan TikTok Mafi kyawun tsarin abun ciki akan Instagram Mafi kyawun tsarin abun ciki akan Facebook Mafi kyawun tsarin abun ciki akan Zaren Mafi kyawun tsarin abun ciki akan LinkedIn Mafi kyawun tsarin abun ciki akan X Mafi kyawun tsarin abun ciki akan Pinterest Mafi kyawun tsarin abun ciki akan Bluesky Don haka, wane tsarin abun ciki ya fi kyau?
Key takeawaysLinkedIn carousels (PDF posts) suna samun matsakaicin haɗin kai na 21.77% - 196% fiye da bidiyo da 585% fiye da rubutun rubutu - mafi girman kowane tsari a duk dandamali a cikin wannan binciken. yana samun 77% ƙarin haɗin gwiwa fiye da carousels da hotuna (3.39% vs. 1.92% matsakaicin haɗin kai). shine mafi tsarin tsarin-agnostic dandali a cikin wannan dataset: hotuna, bidiyo, da rubutun rubutu duk sun faɗi cikin kashi ɗaya cikin dari na juna. A kan X, rubutu yana kaiwa tare da ƙimar haɗin kai na 3.56% - amma hotuna sun rage rata zuwa kawai 5% isa da haɗin kai sau da yawa suna nunawa a cikin wasu kwatance: tsarin da ya isa mafi yawan sababbin mutane (yawanci tsarin bidiyo ko tsarin da ba a saba gani ba) yana fitar da tsarin da ba kasafai ba. carousels)) Zuwa ga bayanai. Anan akwai mafi kyawun nau'ikan abun ciki na kafofin watsa labarun don kowane dandamali a cikin 2026. Mafi kyawun tsarin abun ciki ta dandamali - a kallo
Dandalin Mafi kyawun tsari don haɗin gwiwa Yawan shiga Mai tsere
LinkedIn Carousels (rubucen PDF) 21.77% Bidiyo: 7.35%
Pinterest Bidiyo 5.75% Hotuna: 3.15%
Zaren Bidiyo 5.55% Hotuna: 4.55%
Instagram Carousels 6.9%* Hotuna guda ɗaya: 4.4%*
Facebook Hotuna 5.20% Bidiyo: 4.84%
TikTok Bidiyo 3.39% Carousels / hotuna: 1.92%
X Rubutu 3.56% Hotuna: 3.40%
Bluesky Bidiyo 5 hulɗa † Hotuna: 4 hulɗa †
* Ƙididdigar haɗin gwiwar Instagram an auna azaman adadin isa. Lura: Reels sun fi kowane tsari don isarwa - 2.25 × fiye da rubutun hoto guda ɗaya. data kasance farkon mataki.✨Shin ka sani? Ko bidiyo ne, carousel, hoto ko rubutu, zaku iya tsara shi daidai a cikin Buffer! Farawa kyauta Mafi kyawun tsarin abun ciki akan TikTokOn TikTok, bidiyo yana samun matsakaicin matsakaicin matsakaici na 3.39% - 77% sama da carousels da hotoposts - sanya shi bayyananne mafi kyawun tsari akan dandamali.Don faɗi cewa bidiyon yana sarauta akan TikTok yana jin ɗan faɗin bayyane. Dandali na raba bidiyo na gajeren tsari shine, bayan haka, shine kawai.Duk da TikTok yana gabatar da carousels (masu hotuna da yawa) a cikin 'yan shekarun nan, bidiyo har yanzu gurasa da man shanu ne na TikTok algorithm. Abin da ke da ban sha'awa shi ne nawa rata ya rage tsakanin sifofin biyu. A cikin wannan bincike, mun auna nasara ta hanyar matsakanci na tsaka-tsaki. Mun gano cewa bidiyoyi sun ja da kyau a gaban carousels da hotuna. Ga lambobi: & # x1F3C5; Bidiyoyin sun yi iƙirarin matsayi na farko, suna samun matsakaicin adadin haɗin kai na 3.39% - 77% sama da carousels da hotunan hoto a 1.92% & # x1F948; Carousels da hotuna an sanya su na biyu, amma tare da babban gibi a bayan bidiyo. Idan kuna son yin aiki akan TikTok, bidiyo ba fare ne kawai ba - yana da kyau mafi kyau.&& # x1F4A1; Amfani da tsaka-tsaki (ƙimar tsakiya) maimakon matsakaicin yana taimakawa ba da ƙarin haƙiƙanin hoto na yadda abun ciki ke yin ga mafi yawan masu ƙirƙira da samfuran ƙira, ba tare da wuce gona da iri ba. TikTok Mafi kyawun tsarin abun ciki akan InstagramYakan ji kamar Instagram ya tafi gabaɗaya akan bidiyo, tare da Reels na Instagram suna samun abincin binciken nasu har ma da aikace-aikacen gyaran bidiyo na sadaukarwa. Amma bayananmu na baya-bayan nan ya ce wani abu daban-daban: carousels suna jagorantar dandamali tare da ƙimar haɗin kai na 6.9% - mafi girma fiye da reels, hotuna guda ɗaya, da labaru. Duk da haka, aikin ya bambanta sosai lokacin da kake kallon isa, maimakon ƙimar haɗin kai.Ga hoton haɗin kai na farko. Mun duba matsakaicin sa hannu a matsayin adadin isa - a wasu kalmomi, mutane nawa ne daga cikin mutanen da suka ga sakon ku suka yi mu'amala da shi.& # x1F3C5; Carousels ya jagoranci hanya, tare da matsakaicin matsakaicin matsakaici na 6.9% - mafi girman kowane tsari akan dandamali.& # x1F948; Labarun sun zo na biyu a 5.1%, kodayake girman samfurin anan kaɗan ne (n=520), don haka a kula da waccan.& # x1F949; Hotuna guda ɗaya sun biyo baya a matsayi na uku a 4.4% .4️⃣ Reels sun sauka a ƙarshe, tare da matsakaicin haɗin kai na 3.3%.Amma jira! alama bidiyo mayar da tasirin sauti Wannan bincike ba shi ne gaba ɗaya labarin ba. Anan, mun auna ƙimar haɗin gwiwa. Amma sau da yawa ana inganta reels don ra'ayi maimakon waɗannan nau'ikan hulɗar, don haka ƙarancin haɗin gwiwa ba lallai bane yana nufin reels baya aiki. Yana iya nufin kawai mutane suna cinye su daban. Har ila yau, rarrabuwar tsarin da ke sama ba ya ɗaukar cikakken hoto, saboda isarwa da haɗin kai a wurare daban-daban akan Instagram. Binciken daban-daban na posts 4M+ da aka buga ta hanyar Buffer tsakanin Janairu 2022 da Oktoba 2024 ya nuna mana cewa: Reels yana da samun mafi girman kai Reels vs carousels: 1.36×ima kai tsaye: 1.36×ima 2.25x isar (+125%)Instagram yana da keɓaɓɓen shafin gano reels, don haka reels suna da fa'ida mai fa'ida don isa ga mutanen da ba su riga sun bi ku ba - tsarin da ke rayuwa kawai a cikin abinci na yau da kullun ba sa samun wannan haɓakawa. akan inda kuka saka abun cikin ku. Kuma wane 'dandamali' da kuka zaɓa ya dogara da burin abun ciki. Abin ban sha'awa, daidai? Don haka yayin da reels suna da kyau don ganowa (da samun ƙarin mabiya akan Instagram), idan burin ku shine zurfin haɗin gwiwa daga masu sauraron ku na yanzu, carousels na iya cancanci ƙarin sarari a cikin shirin abun ciki. "Mafi kyawun tsari akan Instagram" ba shi da amsa guda ɗaya - ya dogara da burin ku. A takaice sigar: yi amfani da Reels na Instagram lokacin da kuke son isa ga mutanen da ba su bi ku ba tukuna, da carousels lokacin da kuke son zurfafa haɗin gwiwa tare da masu sauraro → Mafi kyawun lokaci. a cikin 2026 Mafi kyawun tsarin abun ciki akan FacebookA kan tsohon amintaccen Facebook, hotuna har yanzu suna kaiwa 5.2% - amma ainihin labarin shine kusancin tseren ya kasance. Hotuna, bidiyo, da sakonnin rubutu duk an taru a cikin kashi ɗaya cikin ɗari na juna. Ga lambobi: & # x1F3C5; Hotunan sun fara matsayi na farko don ƙimar haɗin gwiwa akan Facebook akan 5.2%, yana fitar da sauran tsarin.& # x1F948; Bidiyon ya biyo bayakusa a na biyu a 4.84% - kawai 7% bayan hotuna.& # x1F949; Rubutun rubutu sun kasance kusa da baya a 4.76%, kawai 9% a ƙasa hotuna.4️⃣ Posts tare da hanyoyin haɗin gwiwa sun zo a ƙarshe a 4.43%, suna zana mafi ƙasƙanci na duk nau'ikan abun ciki a kan dandamali. Babban abin sananne a nan ba wanda ya ci nasara ba, amma a maimakon haka, yana da kusancin tseren ya zama. Mafi bayyanan sigina a cikin wannan bayanan shine ainihin a ƙasa: tare da duk abin da ke ci gaba da tafiya zuwa ƙasa. sifili danna abun ciki. Platforms da masu amfani da su sun ƙara gwammace su zauna.⏰Karanta ƙarin → Mafi kyawun lokacin da za a buga akan Facebook a 2026 Mafi kyawun tsarin abun ciki akan ThreadsThreads ya ba ni mamaki a bincikenmu na ƙarshe - kuma an sake yin shi, kawai ta wata hanya ta daban. A wannan karon, bidiyon ya ɗauki matsayi mafi girma tare da ƙimar haɗin kai na 5.55%, sama da matsayi na biyu a cikin bayanan mu na baya. Lambobi: & # x1F3C5; Bidiyoyin sun yi iƙirarin wuri na farko don ƙimar haɗin gwiwa akan Zaren a 5.55% — 22% gaba da hotuna da kusan rubutun rubutu sau biyu.& # x1F948; Hotunan da suka biyo baya a matsayi na biyu a kashi 4.55%, har yanzu suna gaba da tsarin tsarin rubutu.& # x1F949; Rubutun rubutu sun sauka a matsayi na uku a 2.79%, tare da 19% ƙarin haɗin gwiwa fiye da hanyoyin haɗin gwiwa.4️⃣ Posts tare da haɗin gwiwa sun zo a ƙarshe a 2.34%.Abin da na samu mafi ban sha'awa a nan shi ne ci gaba da rata tsakanin abubuwan gani (bidiyo da hotuna) da rubutu ko haɗin gwiwa. Don dandamalin da aka gina a kusa da tattaunawa, abubuwan gani kamar suna dakatar da gungurawa sosai. Worth noting if you're looking to grow on Threads!Wannan ya ce, Zaren har yanzu matashin dandamali ne, kuma algorithms ɗin sa suna haɓakawa sosai - don haka ku sa ido a kan nazarin ku a nan, kuma ku kalli Buffer blog don sabuntawa. har yanzu a saman. Carousels sun sami matsakaicin haɗin kai na 21.77%, 196% fiye da bidiyo da 585% fiye da rubutun rubutu. Lambobi: & # x1F3C5; Carousels (masu rubuce-rubucen) sun sami matsakaicin haɗin kai na 21.77% - 196% fiye da bidiyo, 234% fiye da hotuna, da 585% fiye da rubutun-kawai.& # x1F948; Bidiyoyin sun zo a matsayi na biyu a kashi 7.35%, tare da ƙarin haɗin kai 13% fiye da hotuna.& # x1F949; Hotunan da suka biyo baya a matsayi na uku a 6.52%.4️⃣ Hanyoyin haɗin gwiwa sun sauka a matsayi na hudu a 3.81%, suna zana ƙarin haɗin kai fiye da rubutun kawai. A 21.77% matsakaici alkawari kudi ne na kwarai ga kowane dandali, balle daya kamar yadda cunkoson jama'a kamar yadda LinkedIn ya zama.Wannan ya ce, shawarar da na ba a karshe har yanzu tsaye - LinkedIn yana ci gaba da sauri, da kuma video ne a fili tsarin da dandamali ke turawa. A cikin wani shiri na podcast ɗin mu, Buffer Chat, Shugabar Babban Abun ciki & Dabarun Al'umma na LinkedIn, Callie Schweitzer, ta ba da shawarar cewa masu ƙirƙira su dogara ga bidiyo." Bidiyo, Bidiyo, Bidiyo, Bidiyo," in ji ta, lokacin da na nemi shawarar haɓakarta. Idan kuna da lokaci da kuzari don yin duka biyu, carousels don haɗin gwiwa da bidiyo don isarwa shine haɗin gwiwa mai ƙarfi.⏰ Kara karantawa → Mafi kyawun Lokaci don Bugawa akan LinkedIn a cikin 2026 Mafi kyawun tsarin abun ciki akan XText har yanzu yana ganin mafi yawan shiga tsakani akan X (tsohon Twitter) dubi: & # x1F3C5; Rubutun rubutu sun ga matsakaicin haɗin kai na 3.56% - 5% gaba da hotuna, 20% gaba da bidiyo, da 58% gaba da hanyoyin haɗin gwiwa. & # x1F948; Hotunan sun biyo baya a cikin na biyu a 3.40% - tazarar da ke tsakanin farko da na biyu yanzu reza-bakin ciki ne. & # x1F949; Bidiyoyin sun sauka a matsayi na uku a 2.96%, tare da ƙarin haɗin kai 32% fiye da hanyoyin haɗin gwiwa. 4️⃣ Posts tare da hanyoyin haɗin gwiwa sun zo a ƙarshe a 2.25%.X shine ainihin dandamali na rubutu-farko - ɗaukar zafi, halayen lokaci na ainihi, da punchy mai layi ɗaya shine abin da aka gina shi don. Amma hotuna sun taso har zuwa kusan daidai da rubutu a cikin ƙimar haɗin kai, wanda shine canjin da ya cancanci kallo. Gajerun shirye-shiryen bidiyo na iya ba ku fifiko kan abubuwan da ba su dace ba idan kuna da su.⏰ Kara karantawa → Mafi kyawun lokacin Buga akan Twitter/XMafi kyawun tsarin abun ciki akan PinterestZan yarda — Ban yi tsammanin wannan ba. Pinterest yana da kamanceceniya tare da kyawawan hotuna masu kyau, don haka bidiyon da ke jagorantar haɗin gwiwa yana jinm. Amma lambobin suna da kyau a sarari. Lambobin: & # x1F3C5; Bidiyoyin sun sami matsakaicin matsakaicin matsakaici na 5.75% - 83% sama da hotuna. & # x1F948; Hotunan da suka biyo baya a na biyu a 3.15%.Pinterest yana zuba jari mai yawa a cikin bidiyo, kuma bayanan sun nuna cewa waɗannan ƙoƙarin suna biyan kuɗi a cikin haɗin gwiwa. Idan kana amfani da Pinterest da farko a matsayin kasida na gani - wanda, gaskiya, shine yadda yawancin mutane ke amfani da shi - yana iya zama darajar gwada wasu nau'in bidiyo don ganin idan haɗin gwiwar yana riƙe da masu sauraron ku.Mafi kyawun tsarin abun ciki akan BlueskyBluesky shine sabon shiga a cikin wannan jerin, kuma muna aiki tare da bayanan farko - don haka kula da wannan a matsayin kallon farko maimakon hukunci na ƙarshe. Wannan ya ce, siginar farko a bayyane yake: bidiyo yana jagorantar tare da tsaka-tsakin hulɗar 5, 25% fiye da hotuna. Lambobin: & # x1F3C5; Bidiyo sun sami matsakaicin matsakaici na jimlar hulɗar 5 - 25% fiye da hotuna. & # x1F948; Hotunan da ke biye tare da tsaka-tsakin hulɗar 4. & # x1F949; Hanyoyin haɗi da rubutun rubutu da aka ɗaure a ƙarshe, duka biyu suna samun tsaka-tsakin tsaka-tsakin hulɗar 3. Wasu 'yan caveats da suka dace a kiyaye su: Ƙirar mai amfani da Bluesky har yanzu yana da ƙananan ƙananan idan aka kwatanta da sauran dandamali a cikin wannan bincike, kuma abun ciki na bidiyo a kan dandamali ba shi da yawa fiye da hotuna (253K bidiyo posts vs. fiye da 2 miliyan hotuna hotuna a cikin bayanan mu). Za mu kasance muna kallon wannan a hankali yayin da dandamali ya balaga. Don haka, wane tsarin abun ciki ya fi kyau? Kamar yadda na taɓa sama, wannan ya dogara da ku da masu sauraron ku. Abin da ke aiki ga mafi yawan masu ƙirƙira ko samfuran ƙila ba zai zama wuri mai daɗi a gare ku ba, kuma yana da kyau koyaushe, ya cancanci gwaji tare da sauran nau'ikan abun ciki don ganin abin da ke aiki.Wataƙila ma mafi mahimmanci: Menene tsarin abun ciki da za ku iya ƙirƙira akai-akai? akan duk dandamali yana da alaƙa da ƙarfi da daidaito. (A zahiri, yana iya samar da fiye da 5x fiye da so, sharhi, da rabawa a cikin allo.) Don haka idan za ku sami damar nunawa akai-akai tare da rubutun tushen rubutu, mai girma - tsaya ga waɗannan. Komawa bidiyo: yayin da yake aiki sosai a kusan kowane dandamali - kuma galibi yana da kyau sosai don isarwa - ba a duk duniya ba ne tsarin haɗin gwiwa mafi girma. A wasu dandamali, kamar LinkedIn da Facebook, carousels da hotuna suna satar nunin. A kan X, har yanzu rubutu yana ƙa'ida. Takaitacciyar waɗannan lambobi na (wataƙila an fi sauƙaƙawa) nawa: bidiyo yana da kyau don isa da ganowa, yana taimaka muku jawo sabbin mabiya da masu sauraro.Sauran tsarin (carousels, hotuna, rubutu) na iya zama mafi kyau don haɗin gwiwa, zurfafa haɗi tare da masu sauraron ku.
