Babhalisile abathandekayo, Namuhla, ngifuna ukwabelana neminyaka engu-10+ yezifundo ze-PM ngemizuzu engu-12 nje. Ngike ngaba umholi wemikhiqizo ezinkampanini ezifana neRoblox, Reddit, Amazon, kanye neMeta. Kodwa okuhlekisayo ukuthi: Engikholelwa kukho ngokuvamile kuphambene nendlela izinkampani ezinkulu ezithanda ukusebenza ngayo. 😅Bukela ividiyo yami manje ukuze uthole ukuthatha kwami ​​okungahlungiwe kokuthi ngingaba kanjani u-PM omuhle esikhathini se-AI.Izitembu zesikhathi:(00:00) Kungani engikholelwa kukho ngokuvamile kuphambene nokuthi ubuciko obukhulu busebenza kanjani(00:18) Isivinini siwukuphela komgudu: Yakha ama-loop empendulo asheshayo(02:34) Ukugxila kunamandla amakhulu angu-10: I-Saace phezu kwenqubo: Yenqaba i-PM theatre(07:32) Funa iqiniso: Vimbela isinqumo sekomiti(09:45) Abakhi ngaphezu kwezikhulu: Qala ngobufakazi bomsebenziBukela manje ku-YouTube noma qhubeka ufunda ngezansi.Lokhu okuthunyelwe ulethelwa wena ngu...FramerAbasunguli besigaba sokuqala bavame ukubhekana nokukhetha okukhungathekisayo: ukuchitha amasonto ngithola isayithi elichwepheshile elibukeka njenge-purple into ethile engiyixazululayo. lokhu ngokukuvumela:Yethula isayithi elihle elichwepheshile ngamahora ngaphandle kokuqasha onjiniyela.Kala isayithi lakho lisuka ku-MVP liye emkhiqizweni ogcwele nge-CMS, izibalo, kanye nokwenza kwasendaweni kwe-AI.Ukuqalisa kwesigaba sangaphambi kwesikhathi kungathola unyaka owodwa we-Framer Pro (inani lika-$360) futhi ujoyine izinkulungwane zabasunguli asebevele bakhela ku-Framer ngesixhumanisi sami esingezansi.Thola Unyaka ongu-1 we-Moopspeed Framer ngokushesha kuphela. Ukushesha uphindaphinda nabasebenzisi bangempela, umkhiqizo wakho uzoba ngcono. Yakha i-prototype ekuseni futhi uthole impendulo yomsebenzisi ngesidlo sasemini. Yenqaba ukwenza imizuliswano engu-3+ yokubuyekeza kwangaphakathi ngaphambi kokukhuluma nomsebenzisi wangempela.Thumela emibuthanweni egxilile. Kuhlala kuwumqondo omubi ukuthumela umkhiqizo omusha kuwo wonke umuntu ngesikhathi esisodwa. Kunalokho, sebenzisa i-alphas yabasebenzi kanye ne-beta yekhasimende ukuze ubambe izinkinga futhi uthuthukise ikhwalithi ngaphambi kokwethulwa. Angazi ngempela ukuthi ngingayakha kanjani imikhiqizo emihle ngaphandle komphakathi wabasebenzisi be-beta engingakwazi ukukhuluma nabo nsuku zonke.Amaqembu amancane ahamba ngokushesha. Ithimba labakhi abayizitaki ezigcwele abangu-4-6 abanikwe amandla okudala ngokubambisana nabasebenzisi bazokhipha inhlangano yabantu abangu-50 nganoma yiluphi usuku. Igama elingukhiye lapha lithi “nikwa amandla” — uma uqasha iqembu labadlali be-A, ubanike ukuzimela ukuze alalele, athumele, ahluleke, futhi afunde ngabasebenzisi bangempela. Funda nge-AI kuqala. Wonke umuntu manje unozakwabo we-AI otholakala 24/7. Ngakho-ke sebenzisana ne-AI ukuze ufingqe impendulo, uhlaka lwezinhlelo, futhi uthuthukise ama-prototype NGAPHAMBI kokuhlangana nethimba lakho. Ukwenza umsebenzi oyisisekelo we-AI kusenesikhathi manje sekuwukulindelwe okuyisisekelo.Yiba ngumsebenzisi. Ngilinganisela ukuthi ngaphansi kuka-10% wama-PM empeleni enza i-dogfood umkhiqizo wawo masonto onke. Sebenzisa umkhiqizo wakho njengomsebenzisi wokuqala bese ubhala ilogi yokungqubuzana yokuthi umuzwa ucasula kanjani. Akekho umuntu omdala kakhulu ukuthi angazihlolela ezakhe izinto. Isibonelo: U-Boris (umdali we-Claude Code) ucele impendulo yomsebenzisi ku-X futhi wathola izimpendulo ezingu-100. Ube esesebenzisana ne-AI ukuthumela inqwaba yokulungiswa khona lapho. Uyisibonelo esihle kakhulu seqembu elincane (labangu-1 🙂) eliphindaphinda ngokushesha nabasebenzisi bangempela.Isixhumanisi sokuthunyelweUkugxila kunamandla amakhuluYenza izinto ezimbalwa kangcono. Angikholelwa kumaphrojekthi angaphezu kuka-1-3 P0 ngekota. Gxila ekuxazululeni izindawo ezinkulu zobuhlungu zabasebenzisi ezikhulisa ibhizinisi lakho esikhundleni sokuzama ukwakha yonke into ngesikhathi esisodwa. Kufanele ubeke phambili kuze kube buhlungu - ukuthi "kungani singenzi kokubili" noma ukubeka ohlwini lwezinto ezibalulekile ezingu-5-10 kuwuphawu olubomvu. Yenza into elula kuqala. Ngaso sonke isikhathi thumela into elula engasebenza futhi ugweme ukuxazulula izinkinga ezingakatholakali. Isibonelo, akufanele ulungiselele isikali uma umkhiqizo wakho we-0-1 ungakafinyeleli imakethe yomkhiqizo. Qhubeka uphinda le mantra kuwe nethimba lakho. Qinisekisa ukucabanga kwakho okuyingozi kakhulu kuqala. Wonke umkhiqizo unemibono embalwa yokuthi, uma ingalungile, izobulala wonke umqondo. Qinisekisa lokhu kuqagela ngabasebenzisi bangempela usebenzisa i-prototype elula noma ukuhlolwa kwe-A/B. Ungasebenzi ezicini zesibili uma i-hypothesis yakho eyinhloko ihlala ingaqinisekisiwe.Vikela ikhalenda lakho. Ikhalenda lakho linquma ukuthi yini ngempela osebenzela phezu kwayo futhi awukwazi ukwakha imikhiqizo emihle uma ungalawuli isikhathi namandla akho. Ngenza umsebenzi ojulile ekuseni lapho ngiba nokucaca kwengqondo futhi ngingenasihawu mayelana nokuncipha kwemihlangano engiqeda amandla. Ithi cha izikhathi ezingu-10 ngaphezu kokuthi uthi yebo. Thola ukhululekile ukuthi cha ezicini, imihlangano, kanye nezicelo zabasebenzisi ezingahambelani nomsebenzi wakho onomthelela omkhulu. Bonisa uzwela futhi uchaze isizathu sakho ngokucacile — omunye umuntu ngokuvamile uzoqonda. Isibonelo: Ngake ngasebenza e-inkampani lapho i-CPO yamemezela khona izinto ezibalulekile eziyi-9 zonyaka. Waze waba nesifinyezo esihle sokusiza abantu bakhumbule zonke izinto eziyisi-9. Ngemva konyaka, asenzanga nqubekelaphambili kancane futhi wehlisa izinto ezibalulekile zaba ngu-3. Ukungagxili kuyinkinga evamile kakhulu ezinkampanini eziphumelelayo zobuchwepheshe. I-Anthropic iyisibonelo senkampani ekwenze kahle:Xhuma kokuthunyelweUmkhiqizo > inquboYenqaba ithiyetha ye-PM. Ngike ngakhuluma ngokuthi kubaluleke kangakanani ukwakha izihibe zempendulo nabasebenzisi bangempela. Kodwa ama-PM amaningi agxile etiyetha yangaphakathi njengokupholisha imibhalo nokwenza imihlangano yangaphambili engapheli ngaphambi kokubuyekezwa kwangempela. Bheka ngomkhiqizo osetshenziswa abasebenzisi bakho empeleni, hhayi ama-artifact akho angaphakathi.Yakha izinhlelo ezincane ezisebenzayo. Yeka ukwenza sengathi wazi kahle ukuthi uzokwakha ini ngonyaka kusukela manje. Kunalokho, dala uhlelo oluncane olusebenzayo oluhlanganisa inkinga yomsebenzisi, umbono, imigomo, izimiso, isixazululo, nalokho ongakwenzi. Yigcine ekhasini elilodwa futhi uyibuyekeze njengoba ufunda. Yenqaba ukuhlela konyaka kanye nethiyetha ye-OKR.Zilolonge ukuthuthukiswa kwe-prototype yokuqala. Ama-prototypes anikeza abantu umuzwa ongcono kakhulu wesixazululo sakho kunanoma iyiphi idekhi yamaslayidi noma idokhumenti. Futhi kumnandi kakhulu ukuzakha futhi kulula ukuzihlola ngabasebenzisi bangempela. Ngakho-ke qinisekisa intshisekelo nge-prototype NGAPHAMBI kokuthi udale i-PRD yakho nedizayini. Gxila ngemininingwane. Izimo ezizenzakalelayo, amakesi asemaphethelweni, kanye nekhophi enhle — le mininingwane iyona ehlukanisa umkhiqizo omuhle ne-slop. Kungakhathaliseki ukuthi umdala kangakanani, kufanele unikeze iseluleko ngemininingwane emincane kakhulu ukuze uthumele okuthile ongaziqhenya ngakho.Ukubuyekezwa komkhiqizo kube lula. Ayikho into ebambezela isivinini njengamaviki okulinda ukuze ungene ekhalendeni le-exec ngaphambi kokuthi uthumele. Uma ungumholi, nika amandla amaqembu akho ukuthi athumele ngokukhululeka kubasebenzisi be-beta. Buyekeza ama-prototypes angavumelani esikhundleni sokuwavimba ngesikhathi sakho esimatasa.Isibonelo: Irempu ikhule yaba ngu-$32B ngesikhathi sokurekhoda ngokunika amaqembu abo amandla okuthumela ngokushesha. Njengoba uGeoff (Ramp's CPO) echaza kokuthunyelwe okungezansi, amaqembu eRamp angathumela kubasebenzisi be-beta nganoma yisiphi isikhathi. Ulayini engiwuthanda kakhulu uthi "ubuholi bunama-48h okufanele bubuyekezwe noma buhamba ngomkhumbi." Lokhu kubeka ukuziphendulela ku-execs ukuze kunganciphisi isivinini.Isixhumanisi sokuposaFuna iqinisoUkuzikhukhumeza ukucisha okukhulu kakhulu. Angikwazi ukumelana nabaholi bomkhiqizo nabadali abacabanga ukuthi bangcono kunawo wonke umuntu. Abaholi abangcono kakhulu engike ngahlangana nabo bangabantu abazithobile kakhulu ngoba bake bafeyila futhi babona udaka lwangempela. Uma ungazithobi kusho ukuthi awulaleli futhi ngeke wakhe imikhiqizo emihle.Vimbela isinqumo ngekomiti. Angikholelwa ekuqondaneni okuphambene njengomgomo. Ukuzama ukwenza bonke ababambiqhaza bajabule kuzofaka engozini umuzwa womkhiqizo nakanjani. Funa imibono eyahlukene kuqala, bese kuba nomuntu oyedwa ashaye ucingo futhi abe ngumnikazi womphumela. Ungazihaqi ngama-sycophants. Izinkampani ezinkulu ziyabola lapho abaholi bezizungeza nabantu abangeke baphonse inselelo imibono yabo. Thola futhi uklomelise abantu abazimisele ukubuza imibuzo enzima. Uma wonke umuntu evuma ngekhanda ekubuyekezeni kwakho, lokho kuwuphawu olubi. Thatha inhloso enhle. Uma ungavumelani nomuntu, lalela ukuze uqonde esikhundleni sokuvikela umbono wakho. Amathuba okuthi benza iphuzu elihle ongazange ulicabange. Izinkulumo-mpikiswano ezihamba phambili ziwukuzivivinya ngokubambisana kokufuna iqiniso, hhayi izimpi okumelwe zinqotshwe.Zimisele ukuba nephutha. Izinqumo eziningi ziyiminyango enezinhlangothi ezimbili ebuyiseleka emuva. Ukunyakaza okufanele kuvame ukunquma nokufunda esikhundleni sokulinda ulwazi oluphelele. Ngiyasithanda lesi sicaphuno esivela engxoxweni yami no-Yana: “Ngesikhathi seniphikisana ngemibono emi-2, ngase ngithumele engu-10.” Isibonelo: Muva nje emsebenzini, ababambiqhaza baphushele isici engisimele amasonto amaningi. Kodwa ngigcine ingqondo evulekile ngokukhuluma nabasebenzisi nokuhlola ama-prototypes ahlukene. Ekugcineni, lezi zihibe zempendulo zashintsha umqondo wami. Ngivume ukuthi nginephutha, ngakhombisa ubufakazi, futhi manje sakha into esizethemba ngayo. Umgomo uwukuthola iqiniso, hhayi ukufakazela ukuthi uneqiniso.Abakhi > abaphathiQasha abakhi, hhayi izikhulu. Bheka abantu abakukhathalela ngokweqiniso ukwenza imikhiqizo emihle esikhundleni sokuthi abantu bakwenzele ukukhuphuka ileli lomsebenzi. Thola abantu abanalawa mandla "vele uwabone" — ukuzimisela ukugqoka izigqoko eziningi ukuze uxazulule izinkinga esikhundleni sokulinda imvume.Ubufakazi bomsebenzi > imininingwane. Akekho onendaba nozalo lwakho lwe-FAANG noma isitifiketi somkhiqizo we-AI. Qasha phezuluabantu be-ejensi abakhe amaphrojekthi amakhulu aseceleni noma ababonise ubufakazi bomsebenzi. Ukuphela kobufakazi obubalulekile ukuthi yini oyithumele kanye nemibono yakho ukuze uthuthukise umkhiqizo.Hell yebo noma cha. Uma ungajabuli ngekhandidethi, ungaliqashi ngethemba lokuthi lizosebenza. Ukuqashwa okukodwa okukhulu kwehlula ezintathu ezimaphakathi. Ungalokothi wehlise izinga ngoba ulangazelela ukugcwalisa indima.Isihloko somsebenzi wakho asinandaba. Amaqembu angcono kakhulu afiphalisa imigqa phakathi kwe-PM, idizayini, nobunjiniyela. Ngiyathanda lapho onjiniyela bebuyekeza i-spec yami ngokuqondile futhi abaklami bangivumela ukuthi ngikopishe ku-Figma. Yakha iqembu labakhi abayizitaki ezigcwele ezethembayo futhi ezihlonipha ubuciko bomunye nomunye.Zimiselele wena. Umsebenzi wakho njengomholi wukuzenza ungabi nesidingo. Uma ithimba lakho lingakwazi ukusebenza ngaphandle kwakho isonto lonke, kusho ukuthi wehlulekile njengomholi. Abaholi abangcono kakhulu banika abanye amandla ukuze bakwazi ukudlulela ezinkingeni ezintsha.Isibonelo: Ngiqasha i-PM ephezulu njengamanje, futhi ngibhale ngokucacile encazelweni yomsebenzi ukuze ngixhumanise iphrojekthi yakho eseceleni ehamba phambili noma umsebenzi othunyelwe. Ngiyakuzonda ukubona i-jargon engacacile njengokuthi "uchwepheshe osheshayo" noma "umholi womkhiqizo wamasu." Lezo zinto azisho lutho. Vele uqale ngalokho okuthumele kanye nokuthi kube yini umthelela. Ngakho-ke usunakho - izinto ezingu-25 engikholelwa kuzo zokwakha imikhiqizo emihle.Bhala uhlu lwakho bese usebenzela izinkampani ezabelana ngezimiso nezimiso ezifanayo. Kuzokwenza impilo yakho ibe lula kakhulu, ngiyathembisa. Ukuze uthole okwengeziwe, bukela ividiyo yami yemizuzu engu-12 futhi uhlole izifundo zami zokuphila ezingu-40 engizaziyo ngineminyaka engu-40 engangifisa ukuzazi ngineminyaka engu-20. Nansi i-infographic ewusizo enazo zonke izinto ezingu-25 engikholelwa kuzo:

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