Dear subscribers,Ɛnnɛ, mepɛ sɛ mekyɛ mfeɛ 10+ PM adesua wɔ simma 12 pɛ mu. M’ayɛ nneɛma kannifo wɔ nnwumakuw te sɛ Roblox, Reddit, Amazon, ne Meta. Nanso adeɛ a ɛyɛ serew ne sɛ:Nea megye di no taa yɛ nea ɛne sɛdeɛ nnwuma akɛseɛ ani gye ho sɛ wɔbɛyɛ adwuma no bɔ abira. 😅Hwɛ me video seesei na woanya me unfiltered fa wɔ sɛnea wobɛyɛ PM kɛse wɔ AI era.Timestamps:(00:00) Nea enti a nea megye di mpɛn pii no bɔ abira sɛnea tech kɛse yɛ adwuma(00:18) Ahoɔhare ne moat nkutoo: Build fast feedback loops(02:34) Focus is a superpower: Say no 10x more than you say yiw(05:00) Product over process: Pow PM theater(07:32) Hwehwɛ nokware no: Ban gyinaesi a boayikuw yɛ(09:45) Builders over bureaucrats: Fi ase de adwuma ho adanseHwɛ mprempren wɔ YouTube anaa kɔ so kenkan ase.This post is brought to you by...FramerEarly-stage founders often face a frustrating choice: spend weeks getting a professional site up or settle for biribi a ɛte sɛ purple AI-generated slop.Framer siesie eyi denam ma ma wo:Launch a fɛfɛɛfɛ adwumayɛfo site wɔ nnɔnhwerew a wonnye developers.Scale wo site fi MVP to full product ne CMS, analytics, ne AI localization.Early-stage startups betumi anya afe biako Framer Pro free ($360 bo) na wɔaka mpempem founders dedaw a wɔasisi wɔ Framer dedaw ne me link below.Get 1 Afe a Framer Free NowSpeed nkutoo ne moatBuild ntɛmntɛm feedback loops. Dodow a wo ne wɔn a wɔde di dwuma ankasa tĩ mu ntɛmntɛm no, dodow no ara na wo nneɛma no bɛyɛ papa. Yɛ prototype anɔpa na nya user feedback ansa na awia aduane adu. Pow sɛ wobɛyɛ 3+ rounds of internal reviews ansa na wo ne obi a ɔde di dwuma ankasa akasa.Ship to concentric circles. Ɛkame ayɛ sɛ ɛyɛ adwene bɔne bere nyinaa sɛ wode ade foforo bɛmena obiara prɛko pɛ. Mmom, yɛ adwumayɛfo alpha ne adetɔfo beta ahorow na fa kyere nsɛmnsɛm na ma ne su tu mpɔn ansa na woafi ase. Me nokwarem no, minnim sɛnea mɛkyekye nneɛma akɛse a menni beta dwumadiefoɔ a metumi ne wɔn akasa da biara da.Akuo nketewa de mena ntɛmntɛm. Kuw bi a wɔyɛ 4-6 full-stack builders a wɔama wɔn tumi sɛ wɔne wɔn a wɔde di dwuma no nyɛ biako no bɛbɔ out execute a 50-person org da biara. Asɛmfua titiriw a ɛwɔ ha ne “empowered” — sɛ wofa A agodifo kuw bi a, ma wɔn ahofadi sɛ wontie, ship, di nkogu, na wɔne wɔn a wɔde di dwuma ankasa nsua ade.Iterate with AI first. Seesei obiara wɔ AI teammate a ɔwɔ hɔ 24/7. Enti wo ne AI nyɛ adwuma na bɔ nsɛm a wɔka kyerɛ no mua, kyerɛw nhyehyɛe ahorow, na ma nhwɛsode ahorow tu mpɔn ANSA na wo ne wo kuw no behyia. AI adwuma titiriw no a wobedi kan ayɛ no mprempren yɛ mfitiase akwanhwɛ.Bɛyɛ nea ɔde di dwuma. Mebu akontaa sɛ PMfoɔ nnu 10% ankasa kraman aduane wɔ wɔn nneɛma no mu dapɛn biara. Fa wo nneɛma di dwuma te sɛ obi a ɔde di dwuma nea edi kan na kyerɛw friction log a ɛkyerɛ sɛnea osuahu no yɛ ahometew. Obiara nyɛ senior dodo sɛ ɔbɛsɔ n’ankasa shit ahwɛ.Nhwɛso: Boris (Claude Code bɔfo) bisaa user feedback wɔ X ho na onyaa mmuae 100s. Afei ɔne AI yɛɛ adwuma de nneɛma a wɔasiesie no du du pii menae wɔ hɔ ara. He’s the perfect example of a small team (of 1 🙂) iterating fast with real users.Link to postFocus yɛ tumi kɛseYɛ nneɛma kakraa bi yiye. Me nnye nni sɛ ɛboro P0 projects 1-3 wɔ quarter biara mu. Fa w’adwene si ɛyaw akɛse a ɛde di dwuma a ɛma w’adwuma nyin no ano aduru so sen sɛ wobɛbɔ mmɔden sɛ wobɛkyekye biribiara prɛko pɛ. Ɛsɛ sɛ wode nneɛma di kan kosi sɛ ɛbɛyɛ yaw — sɛ wobɛka sɛ “dɛn nti na yɛnyɛ abien no nyinaa kɛkɛ” anaasɛ wobɛkyerɛw nneɛma a ɛho hia 5-10 a, ɛyɛ frankaa kɔkɔɔ.Yɛ ade a ɛnyɛ den no kan. Bere nyinaa fa ade a ɛyɛ mmerɛw sen biara a ebetumi ayɛ adwuma no mena na kwati sɛ wubedi ɔhaw ahorow a ennya mmae ho dwuma. Sɛ nhwɛso no, ebia ɛnsɛ sɛ wo optimize ma scale sɛ wo 0-1 product no nni product market fit de besi nnɛ a. Kɔ so san ka saa mantra yi kyerɛ wo ho ne wo kuw no.Validate your riskiest assumption first. Ade biara wɔ nsusuwii kakraa bi a sɛ ɛyɛ mfomso a, ebekum adwene no nyinaa. Fa nhwɛsoɔ a ɛnyɛ den anaa A/B sɔhwɛ di dwuma de di saa nsusuiɛ yi ho adanseɛ ne wɔn a wɔde di dwuma ankasa. Don’t work on secondary features sɛ wo core hypothesis no da so ara yɛ nea wontumi nnye ho adanse a.Bɔ wo kalenda ho ban. Wo kalenda na ɛkyerɛ nea wobɛyɛ ho adwuma ankasa na sɛ woanhyɛ wo bere ne w’ahoɔden so a, wuntumi nsi nneɛma pa. Meyɛ adwuma a emu dɔ anɔpa bere a mewɔ adwene mu pefeeyɛ na meyɛ mmɔborohunu wɔ nhyiam ahorow a ɛrekɔ fam a ɛma m’ahoɔden sɛe no ho.Say no 10x more than you say yes. Nya ahotɔ sɛ wobɛka sɛ dabi wɔ nneɛma, nhyiamu, ne mpo dwumadiefoɔ abisadeɛ a ɛne w’adwuma a ɛwɔ nkɛntɛnsoɔ kɛseɛ no nhyia. Kyerɛ tema na kyerɛkyerɛ wo ntease mu pefee — mpɛn pii no ɔfã foforo no bɛte ase.Nhwɛso: Bere bi na meyɛɛ adwuma wɔ aadwumakuw a CPO de nneɛma 9 a ɛho hia wɔ afe no mu too gua. Ná ɔwɔ asɛmfua a wɔatwa no tiaa kɛse mpo a ɛbɛboa nkurɔfo ma wɔakae nneɛma 9 no nyinaa. Afe biako akyi no, ɛkame ayɛ sɛ yennyaa nkɔso biara na ɔtew nneɛma a ɛho hia sen biara no so kɔɔ 3. Adwene a wɔmfa nsi biribi so yɛ ɔhaw a abu so kɛse wɔ mfiridwuma nnwumakuw a edi yiye mu. Anthropic yɛ adwumakuw bi a wɔyɛɛ no ​​yiye ho nhwɛso:Link to postProduct > processReject PM theater. M’aka sɛnea ɛho hia sɛ wo ne wɔn a wɔde di dwuma ankasa bɛkyekye feedback loops ho asɛm. Nanso PM dodow no ara de wɔn adwene si emu agoru te sɛ nkrataa a wɔpopa ne nhyiam ahorow a enni awiei a wɔyɛ ansa na wɔasan ahwɛ mu ankasa so. Fa wo ho hyɛ ade a wo dwumadiefoɔ de di dwuma ankasa no ho adwene, ɛnyɛ wo mu nneɛma a wode yɛ adwuma.Build minimum viable plans. Gyae sɛ wobɛyɛ wo ho sɛ wunim nea ɛsɛ sɛ wusi afe biako akyi no ankasa. Mmom, yɛ nhyehyɛe a ɛsua koraa a ɛbɛtumi ayɛ adwuma a ɛkata ɔdefoɔ no haw, anisoadehunu, botaeɛ, nnyinasosɛm, ano aduru, ne deɛ wonyɛ. Fa sie kratafa biako na fa yɛ foforo bere a wusua no. Pow afe afe nhyehye ne OKR agodie.Practice prototype first development. Prototypes ma nkurɔfo te wo ano aduru no ase yiye sen slide deck anaa document biara. Wɔn nso yɛ anigye kɛse sɛ wɔbɛkyekye na ɛnyɛ den sɛ wobɛsɔ ahwɛ wɔ wɔn a wɔde di dwuma ankasa ho. Enti fa prototype validate anigye ANSA na wobɛbɔ wo PRD ne design. Obsess wɔ nsɛm nketenkete no ho. Default states, edge cases, ne copy pa — saa nsɛm yi ne nea ɛtetew ade kɛse bi mu fi slop ho. It doesn’t matter how senior you are, ɛsɛ sɛ wode damn ma wɔ tiniest details ho de ship biribi a wubetumi de ahoahoa wo ho.Simplify product reviews. Biribiara nni hɔ a ɛma velocity brɛ ase te sɛ adapɛn pii a wobɛtwɛn ansa na woakɔ exec’s calendar so ansa na woatumi de amena. Sɛ woyɛ ɔkannifoɔ a, ma wo akuo no tumi sɛ wɔmfa nkɔma beta dwumadiefoɔ kwa. Review prototypes async mmom sen sɛ wobɛsiw wɔn kwan atwa wo bere a adagyew nnim ho ahyia.Nhwɛso: Ramp nyin kɔɔ $32B wɔ bere a ɛsen biara mu denam tumi a ɛmaa wɔn akuw no sɛ wɔmfa po so hyɛn nkɔ ntɛmntɛm no so. Sɛnea Geoff (Ramp’s CPO) kyerɛkyerɛ mu wɔ post a ɛwɔ aseɛ ha no, Ramp akuo bɛtumi de amena akɔma beta dwumadiefoɔ berɛ biara. Line a m’ani gye ho titiriw ne “akannifo wɔ 48h a ɛsɛ sɛ wɔsan hwɛ mu anaasɛ ɛde po so hyɛn kɔ.” Eyi de akontaabu to execs so sɛ ɛnsɛ sɛ wɔbrɛ velocity ase.Link to postSeek the truthArrogance ne turn off kɛse. Mintumi nnyina product leaders ne creators a wosusuw sɛ wɔyɛ papa sen obiara no ano. Akannifoɔ a wɔyɛ papa a mahyia wɔn nso yɛ wɔn a wɔbrɛ wɔn ho ase paa ɛfiri sɛ wɔadi nkoguo pɛn na wɔahu shit ankasa bi. Sɛ wo nnyɛ ahobrɛaseɛ a ɛnde worentie na worenkyekye nneɛma akɛseɛ.Ban decision by committee. Minnye nni sɛ cross-functional alignment yɛ botae. Sɛ wɔbɔ mmɔden sɛ wɔbɛma wɔn a wɔde wɔn ho hyɛ mu nyinaa ani agye a, akyinnye biara nni ho sɛ ɛbɛma osuahu a ɛwɔ nneɛma a wɔyɛ no mu no ayɛ basaa. Hwehwɛ adwene ahorow kan, afei ma onipa biako frɛ no na ɔnyɛ nea ebefi mu aba no wura.Don’t surround yourself with sycophants. Nnwumakuw akɛse porɔw bere a akannifo de nnipa a wɔrenkasa ntia wɔn adwene twa wɔn ho hyia no. Hwehwɛ nnipa a wɔwɔ ɔpɛ sɛ wobebisa nsɛm a emu yɛ den no na tua wɔn ka. Sɛ obiara de ne ti to fam wɔ wo nhwehwɛmu no mu a, ɛno yɛ sɛnkyerɛnne bɔne.Fa no sɛ adwempa. Sɛ wo ne obi adwene nhyia a, tie na woate ase mmom sen sɛ wobɛbɔ w’adwene ho ban. Chances are they’re reka asɛm kɛse bi a wunsusuw ho. Akyinnyegye a eye sen biara ne nokware hwehwɛ apɔw-mu-teɛteɛ a wɔbom yɛ, na ɛnyɛ akodi a ɛsɛ sɛ wodi nkonim.Yɛ ɔpɛ sɛ wubedi mfomso. Gyinaesi dodow no ara yɛ apon abien a wotumi dannan mu. Mpɛn pii no, ade a ɛfata ne sɛ wubesi gyinae na woasua ade kɛkɛ sen sɛ wobɛtwɛn nsɛm a edi mũ. M’ani gye saa asɛm yi a wɔafa aka afi me nsɛm a me ne Yana bisabisaa me no mu: “By the time you’ve debated 2 ideas, I’ve already shipped 10.”Nhwɛso: Nnansa yi ara wɔ adwumam no, wɔn a wɔde wɔn ho hyɛɛ mu no piapiaa ade bi a mesɔre tiae adapɛn pii. Nanso memaa m’adwene bue denam wɔn a wɔde di dwuma a me ne wɔn kasae na mesɔɔ nhwɛsode ahorow hwɛe no so. Awiei koraa no, saa nsɛm a wɔde mae yi sesaa m’adwene. Migye toom sɛ madi mfomso, mekyerɛɛ adanse no, na afei yɛrekyekye biribi a yɛwɔ ahotoso wɔ ho. Botae no ne sɛ wobɛhwehwɛ nokware no, ɛnyɛ sɛ wobɛkyerɛ sɛ woteɛ.Builders > bureaucratsHire builders, not bureaucrats. Hwehwɛ nnipa a wodwen nneɛma akɛse a wɔbɛyɛ ho ankasa sen sɛ nkurɔfo bɛyɛ saa de aforo adwumayɛ antweri no. Hwehwɛ nnipa a wɔwɔ saa “just figure it out” ahoɔden no — ɔpɛ a wɔwɔ sɛ wɔbɛhyɛ kyɛw pii de adi ɔhaw ahorow ho dwuma sen sɛ wɔbɛtwɛn kwan.Proof of work > credentials. Obiara mfa wo FAANG abusua anato anaa AI ade ho adansedi krataa no ho. Hire highagency nnipa a wɔasisi nnwuma akɛse a ɛwɔ nkyɛn anaasɛ wɔada adanse a ɛkyerɛ sɛ wɔyɛ adwuma adi. Credential biako pɛ a ɛho hia ne nea wode amena ne w’adwene a wode bɛma ade no atu mpɔn.Hell yiw anaa dabi. Sɛ w’ani nnye obi a ɔpɛ sɛ ɔyɛ ɔkannifo ho a, nfa wɔn adwuma a wowɔ anidaso sɛ wɔbɛyɛ yiye. Paafo kɛse biako di abiɛsa a ɛnyɛ den so nkonim. Mma bar no nsi fam da efisɛ wo ho pere wo sɛ wubedi dwuma bi.W’adwuma din mfa ho. Akuw a eye sen biara no ma nsonsonoe a ɛda PM, adwini, ne mfiridwuma ntam no yɛ nea wontumi nhu. M’ani gye bere a engineers update me spec tẽẽ na designers ma me tweak copy wɔ Figma. Si kuw a wɔyɛ adansifo a wɔyɛ adwuma nyinaa a wɔwɔ ahotoso na wobu wɔn ho wɔn ho nsaanodwuma.Sesa wo ho. W’adwuma sɛ ɔkannifo ne sɛ wobɛma wo ho ayɛ nea ɛho nhia. Sɛ wo kuw no ntumi nyɛ adwuma a wo nka ho dapɛn biako a, ɛnde na woadi nkogu sɛ ɔkannifo. Akannifoɔ a wɔyɛ papa no ma afoforɔ tumi sɛdeɛ ɛbɛyɛ a wɔbɛtumi akɔ ɔhaw foforɔ so.Nhwɛsoɔ: I’m hiring for a senior PM right now, na mekyerɛwee pefee wɔ adwuma no ho nkyerɛkyerɛmu mu sɛ mede wo side project a eye sen biara anaa adwuma a wɔde mena no bɛka ho. Metan sɛ mɛhu kasakoa a emu nna hɔ te sɛ “Agile expert” anaa “strategic product leader.” Saa nneɛma no ntease biara nni mu. Fi ase kɛkɛ wɔ nea wode menae ne nea nkɛntɛnso no yɛe.Enti ɛhɔ na wowɔ no — nneɛma 25 a migye di sɛ wobɛkyekye nneɛma akɛse.Twerɛ w’ankasa wo din na yɛ adwuma ma nnwumakuw a wɔwɔ gyinapɛn ne nnyinasosɛm koro. It’ll make your life much easier, I promise.Sɛ wopɛ pii a, hwɛ me simma 12 video na hwɛ m’asetra mu asuade 40 a minim wɔ mfe 40 mu a me yam a anka minim wɔ mfe 20. Here’s a handy infographic with all 25 things I believe in:

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