Ukusuka ekufumaneni imveliso ukuya ekuphumeni, imidiya yoluntu ichaza uhambo lwangoku lwabathengi. Nge-43% yabathengi base-UK abasebenzisa uphendlo loluntu imihla ngemihla, ayisesona nje isixhobo sokunxibelelana, iyinjini yokukhangela ephambili. Kwaye kubantu abancinci, olu tshintsho lubonakala ngakumbi. Kutheni ukuqonda i-UK media demographics ibalulekile kubathengisi Isicwangciso sedijithali esiphumelelayo siyazi ukuba sithetha nabani. Kwaye kubaphulaphuli base-UK, ezo ncoko zenzeka kwimidiya yoluntu. Ngokutsho kwe-Sprout Social's Index yase-UK, i-91% yabathengi base-UK baqhubeka kunye neendlela kunye namaxesha enkcubeko ngokusebenzisa imidiya yoluntu. Abantu baseBhritane babeka ixabiso eliphezulu kubunyani, ukufaneleka kwenkcubeko kunye nexesha elifanelekileyo kunxibelelwano lwebrendi. Oku kuthetha ukuba umxholo wakho kufuneka ubonise ezi xabiso kunye nokuba zithetha ukuthini kwiidemografi ezahlukeneyo. Into evakalelwa kukuba ifanelekile ngokwenkcubeko kwaye ifike ngexesha kumfundi waseyunivesithi oneminyaka eli-19 yahluke kakhulu kumzali oneminyaka engama-43 ubudala wabantwana ababini. Ukanti zombini iidemographics zisebenza kakhulu kumajelo eendaba ezentlalo kwaye zilindele umxholo othetha nabo. Kungenjalo, kukho umahluko kwindlela abaphulaphuli abafanayo abasebenzisa ngayo amaqonga ahlukeneyo. Umzekelo, umntu oneminyaka engama-43 ubudala unokusebenzisa i-LinkedIn kuphando lobuchwephesha kodwa i-Instagram ithengela iimpahla zabantwana. Yiyo loo nto ukuqonda idemografikhi kubalulekile, njengoko iyalela ifomathi, ithoni kunye nenjongo yomxholo owuvelisayo. Ukufumana okulungileyo kukuvumela ukuba:
Yenza umxholo wemidiya yoluntu ehambelana noluntu oluthile Lungisa isicwangciso sakho ngokusekelwe koko kufunwa luluntu lwakho Khetha abaphembeleli abantu ojolise kubo abanxibelelana nabo Lungisa umxholo wakho kunye nesicwangciso samaqonga athile
Zombini umceli mngeni kunye nethuba lilele ekutyhileni ukuba kuphi na apho abantu ojolise kubo basebenzisa imidiya yoluntu. Ukusetyenziswa kwemidiya yoluntu yase-UK ngokweminyaka kunye nesizukulwana E-UK, amaqonga eendaba ezentlalo atsala abaphulaphuli abaninzi kumaqela obudala kunye nokusetyenziswa kwemithombo yeendaba mihla le kuphezulu. Ngaphambi kokungena kwiinkcukacha zenethwekhi yentlalo nganye, kufanelekile ukujonga umfanekiso obanzi weendlela zosasazo zase-UK ezinxulumene nobudala kunye nesizukulwana. Usetyenziso lwemidiya yoluntu luphezulu phakathi kwabantu abancinci. Ngokwe-Statista, i-98% ye-Gen Zs ibisebenzisa imidiya yoluntu e-UK ukusuka ngoSeptemba 2024. I-Millennials ilandela ngokusondeleyo kwi-97%. Ngeli xesha, i-92% ye-Gen X kunye ne-86% ye-Baby Boomers basebenzisa imidiya yoluntu. Xa kuziwa kumaqonga athile, i-WhatsApp inokungena okuphezulu kuwo onke amaqela eminyaka njengoko kuxeliwe kwi-Ofcom Online Nations Report 2025. I-Facebook, iYouTube kunye ne-Instagram zilandela ngasemva ngokulandelanayo. Ukuphambuka okuphambili kubasebenzisi abaneminyaka eyi-55 nangaphezulu, abasebenzisa i-Facebook Messenger ngaphezu kwe-Instagram. Kodwa xa ujonga ixesha elichithwe kwiiplatifti ezahlukeneyo zeendaba zoluntu, unokufumana ingcamango engcono malunga nendlela amaqela ahlukeneyo asebenzisa ngayo iqonga ngalinye ngokwahlukileyo.
I-YouTube: elona qonga lisetyenziswa kakhulu kubasebenzisi abaneminyaka eyi-18 ukuya kwengama-34, kunye nomndilili wemizuzu engama-88 echithwa yonke imihla. I-TikTok liqonga lesibini elisetyenziswa kakhulu, elinemizuzu engama-49 echithwa ngosuku ngokomndilili, ilandelwa yi-Instagram ngemizuzu engama-35. I-Facebook kunye noMthunywa: idumile phakathi kwabasebenzisi abaneminyaka eyi-35-54 iminyaka, kunye nomyinge wemizuzu ye-50 echithwe yonke imihla. I-YouTube iza ngokulandelayo, ngemizuzu engama-43 echithwa ngosuku ngokomndilili. I-Facebook kunye noMthunywa: ikwalawula ixesha elichithwe kwimidiya yoluntu kubasebenzisi abaneminyaka engaphezu kwama-55. Eli qela lobudala lichitha umyinge wemizuzu engama-45 ngosuku kula maqonga. I-YouTube liqonga leendaba lesibini elisetyenziswa kakhulu, elinemizuzu engama-28 echithwa ngosuku ngokomndilili.
Umthombo: Ofcom Ukujonga ezi patheni, unokubona indlela i-Facebook kunye ne-Messenger ezikhethwa ngayo ezithandwayo kwi-Millennials kunye ne-Gen Xers-izizukulwana ezibini ezinengeniso ephezulu yokulahla e-UK. Ngeli xesha, iYouTube kunye neTikTok zilawula ii-Gen Zs, ezinokuthi zisebenzise imithombo yeendaba zentlalo ukufunyanwa kwemveliso. I-UK Social Media Platform Dominance yi-Age Group (2026)
Iqela lobudala IQonga eliSetyenziswa kakhulu (iXesha leMihla elichithiweyo) Elona qonga lidumileyo (Ukungena) Imeko yokusetyenziswa kweNtengiso
18-34 iminyaka YouTube WhatsApp Ukwazisa ngeBrand
35-54 iminyaka Facebook + Messenger WhatsApp URhwebo lweNtlalo
55+ iminyaka Facebook + Messenger WhatsApp URhwebo lweNtlalo
Iplatform-by-platform yokuqhekeka kwabantu base-UK Ukuqonda i-demographics yamaqonga eendaba ezentlalo ezahlukeneyo kukunika umbono wokuba baphi abaphulaphuli ojolise kubo kunye nendlela abasebenzisa ngayo iqonga ngalinye. Ke unokwenza izicwangciso zakho zeqonga elithile ngokufanelekileyo. Facebook demographics e-UK Ngokutsho kweDathaReportal, i-UK inenani elipheleleyo le-38.8 yezigidiAbasebenzisi bakaFacebook. Oko malunga ne-55% yabantu bebonke. Sele lidlule inqanaba lokukhula eligqabhukileyo elibonwe kwiTikTok, kodwa iindaba ezimnandi zezokuba ukusetyenziswa kusenamandla. Kuyinyani ngakumbi kurhwebo lwentlalo, apho izinto ezintsha zongezwa yonke imihla. Ngapha koko, i-Facebook kunye ne-app ehambelanayo ye-Messenger kulapho abantu abadala beMillennials kunye ne-Gen X bechitha ixesha elininzi. Oko kuthethiweyo, ayithandwa kakhulu phakathi kweGen Z kunye neMillennials encinci. Umyinge wexesha elichithwa ngabasebenzisi base-UK kwi-app yimizuzu engama-43 ngosuku. Abasebenzisi abaneminyaka eyi-18 ukuya kwi-34 iminyaka bachitha umyinge wemizuzu engama-31 ngosuku kuFacebook kunye noMthunywa. Ubume bomntu kuFacebook e-UK ngokweminyaka yobudala:
Iqela lobudala Ipesenti yabasebenzisi base-UK
18–24 15%
25–34 8%
35–44 8%
45–54 7%
55–64 8%
65+ 12%
Umyinge weminyaka yabasebenzisi be-Facebook uphakathi kwe-25 kunye ne-44 iminyaka, kunye neqela leminyaka lenza phantse isiqingatha sesiseko somsebenzisi weqonga. Kudala kunamanye amaqonga kuba abaphulaphuli sele bekhulile. Kwaye inokuba yinto entle leyo. Iminyaka eliwaka yabadala kunye neGen X baneyona ngeniso iphezulu yokulahlwa kwikhaya ngalinye e-UK. Ke, ukuba uneemveliso zamatikiti aphezulu okanye izinto zodidi oluphezulu, i-Facebook inokuba lolona kubheja kwakho. Ngeempawu ezifana neMarike kunye namaQela e-Facebook, iqonga likwalungile ekuthengiseni abaphulaphuli bendawo kunye nokwakha uluntu. Ukufumana ulwazi oluthe kratya, isixhobo se-Sprout Social sikaFacebook sohlalutyo usigqubuthele. Idemografi ye-Instagram e-UK I-DataReportal ibonisa ukuba i-UK inenani elipheleleyo labasebenzisi be-35.5 yezigidi. Leyo yi-50.9% yabemi bebonke kunye ne-59.5% yabemi abafanelekileyo (ngaphezu kweminyaka eyi-13). Izibalo zamva nje ze-Instagram zase-UK zibonisa ukuba iBrits ichitha umndilili wemizuzu engama-53 ngosuku, okanye malunga neeyure ezintandathu ngeveki, eqongeni. Oku kuhluke kakhulu kwidatha ye-Ofcom, ebonisa ukuba abasebenzisi base-UK bachitha umyinge wemizuzu ye-20 ngosuku kwi-Instagram. Nokuba yeyiphi na indlela, unokubona ngokucacileyo ukuba i-UK inomdla oqinileyo womxholo we-Instagram. Enyanisweni, i-Sprout's Index yase-UK ibonisa ukuba iqonga eliphezulu lokugcina i-trends, kunye ne-54% yabathengi base-UK abayisebenzisela le njongo.
Uninzi lwabasebenzisi be-Instagram base-UK yiGen Z kunye neMillennials, kodwa iGen Xers kunye neBoomers zisasebenza eqongeni. Ubudala be-Instagram yobudala e-UK ngokweminyaka:
Iqela lobudala Ipesenti yabasebenzisi base-UK
18–24 19%
25–34 5%
35–44 7%
45–54 8%
55–64 8%
65+ 2%
Ngenxa yembonakalo yeqonga, iibrendi ezinezibheno eziphambili zilele kubuhle ngokuqhelekileyo benza ngcono. Cinga ngefashoni, ubuhle kunye nokhathalelo lwesikhumba, impilo kunye nokuba sempilweni, kunye neempawu zokuthengisa. Kwaye ngezixhobo zokuthenga ezakhelwe ngaphakathi ze-Instagram, kulula kunangaphambili ukuba abasebenzisi bahambe ukusuka ekufumaneni imveliso ukuya ekuphumeni. I-Instagram kulapho iMillennials kunye neGen X kunokwenzeka ukuba bazibandakanye nomxholo wempembelelo. Ke liqonga elihle kakhulu lokusebenzisana nabaphembeleli base-UK.
Umthombo: Instagram Ngaba ufuna isandla sokucwangcisa umxholo wakho we-IG? Jonga isixhobo sokuCwangcisa i-Sprout Social ye-Instagram. Iidemografi zeTikTok e-UK Ngabasebenzisi abazizigidi ezingama-26.8 e-UK, iTikTok ikwinqanaba lokukhula ngokukhawuleza. Ibone ukunyuka kwe-12.5% ekufikeleleni kweentengiso phakathi kwe-2024 kunye ne-2025, okwenza ibe yenye yezona intanethi zentlalo ezikhula ngokukhawuleza e-UK. Izibalo zamva nje zeTikTok zikwabonisa ukuba abasebenzisi base-UK bachitha umndilili weeyure ezingama-49 kunye nemizuzu engama-29 ngenyanga kwiTikTok, ngaphezulu komndilili wehlabathi weeyure ezingama-34. Ngelixa i-Ofcom ibika umndilili wexesha elichithwe yimizuzu engama-28, iDathaReportal ibonisa ukuba abasebenzisi base-UK bachitha umndilili wemizuzu engama-88.5 ngosuku kwiTikTok. Nokuba yeyiphi na indlela, iTikTok lelinye lawona maqonga eendaba ezentlalo asetyenziswayo ngokwexesha elichithiweyo. Ubuninzi babantu abadala nabo baya besamkela iqonga kwaye, ngokulandelayo, bonyusa amandla okuthenga omsebenzisi ophakathi weTikTok e-UK. Ubume beTikTok e-UK ngeminyaka yobudala:
Iqela lobudala Ipesenti yabasebenzisi base-UK
18–24 4%
25–34 8%
35–49 5%
45–54 9%
55+ 4%
Okubangela umdla kwiibrendi, uninzi lwabasebenzisi bayaskrola, hayi ukuthumela. Ngaphandle kwesiseko somsebenzisi wehlabathi malunga ne-2 yezigidigidi, abasebenzisi bathumela kuphela iividiyo ze-16,000 ngomzuzu (okanye iividiyo ze-23 yezigidi ngosuku). Oku kuthetha ukhuphiswano oluncinci kunye nethuba elingcono leempawu zokuqhawula. Njengo-Instagram, iTikTok liqonga elibonwa kakhulu, kodwa kukho umahluko omncinci kwi-vibe iyonke. Lo mahluko uguqula ukuba nguwuphi umxholo onyukayo ukuya phezulu kwe-algorithm. Ngokomzekelo, i-eMarketer ibika i-391% yokwanda kweYoY kwiimbono zevidiyo kumxholo wempilo. Iimpahla ezipakishwe ngabathengi (CPG) kunye neentengiso nazo ziqhuba kakuhle kakhulu nge-132%kunye ne-126% yokukhula kweembono, ngokulandelelanayo. Ubuhle buyaqhubeka nokukhanya (110%), njengoko kwenza ekhaya (91%) kunye nefashoni (83%). NgeTikTok eqhuba imveliso yentsholongwane kunye nokuxhasa ukuthengwa kwe-app, yindawo apho iimveliso zabathengi base-UK zinokuqhuba ulwazi oluphezulu kunye noguquko. Iimpawu ezinje ngeWonderskin zikwazile ukuthengisa ngaphezulu kwe-413,000 yeeyunithi kwiTikTok Shop yase-UK ngo-2025.
Umthombo: TikTok I-LinkedIn ye-demographics e-UK I-LinkedIn inamalungu ayi-1.3 yebhiliyoni kwihlabathi jikelele, kunye ne-48 yezigidi e-UK. Loo nto iphantse ibe yi-70% yabemi belizwe bebonke. I-LinkedIn ikhethekile kuba, iminyaka kunye nesini nangona kunjalo, isiseko sayo somsebenzisi silingana kakhulu. Liqonga elenzelwe iingcali zekhola emhlophe, kwaye abantu basebenzisa i-LinkedIn ngeenjongo ezinxulumene nomsebenzi kuphela. Abasebenzisi be-LinkedIn e-UK ngobudala:
Iqela lobudala Ipesenti yabasebenzisi base-UK
18–24 1%
25–34 3%
35–54 2%
55+ 4%
Siyabona ukuba ijika lentsimbi lijika lincinci, kodwa inyama yalo ilele kwiGen Z endala kunye neMillennials. Njengoko inqanaba eliphezulu lihlala linxibelelana nobudala, ezi zizibiyeli zeminyaka eqhele ukunxulunyaniswa nolawulo oluphakathi kunye ne-C-suite. Oku kwenza i-LinkedIn ibe liqonga eligqibeleleyo lokubandakanya abenzi bezigqibo eziphambili ngomxholo okumgangatho ophezulu. Ngokukodwa, iqonga lilungele ukufikelela kubathengi be-B2B kulawulo, i-IT, imali kunye nokuthengisa. Yisebenzise ukubonisa ubuchule ngamabali ebhrendi, umxholo wobunkokeli obucingayo kunye nokuqonda kweshishini. Jonga ngakumbi i-LinkedIn imibono yeposi yeempawu zase-UK ukuze zikukhuthaze. Ubuninzi babantu bakaYouTube e-UK I-YouTube inabasebenzisi abasebenzayo abazizigidi ezingama-55.5 e-UK, benza phantse i-80% yabantu bebonke. Njengoko unokulindela kwimeko yokwamkelwa ngobuninzi, ukwahlukana ngokwesini ku-razor-thin: 50.2% yabasetyhini vs. 49.8% indoda. UYouTube lelinye lala maqonga anesibheno esibanzi kuwo onke amaqela obudala. Ngokusekwe kwizibalo zamva nje zikaYouTube, yeyesithathu eyona nethiwekhi idumileyo kwihlabathi jikelele. Kwaye kuyafana nakwi-UK. Idatha ye-Ofcom ityhila iYouTube yeyona nto yesithathu idumileyo kwimidiya yoluntu kumaqela ahlukeneyo eminyaka yobudala:
Ubudala be-18-34: i-84% ifikelela Ubudala be-35-54: 75% ukufikelela Ubudala be-55 +: 60% ukufikelela
Ikwayeyona app isetyenziswa kakhulu kwimidiya yoluntu ngokwexesha elichithwe mihla le. Abathengi base-UK bachitha umndilili wemizuzu engama-51 ngosuku eqongeni, kwaye abantu abancinci bachitha ixesha elininzi kakhulu. Nditsho nelona qela lincinci lisebenzayo (55+) lichitha ubuncinci imizuzu engama-28 ngosuku kwiYouTube. Ngenxa yobuninzi bayo, phantse zonke iidemographics zimelwe. Ngaloo ndlela, unokucinga ngeYouTube njengento echaseneyo ne-LinkedIn ye-hyper-specialized. I-YouTube ihambisa umxholo wayo yonke i-niche onokuyicingela. Kwaye ukugxila kweqonga kwiifomathi zeaudio-visual iyenza igqibelele kumxholo ofundisayo okhokela abathengi be-B2C kunye ne-B2B kulo lonke uhambo lwabo. Cinga: iidemos zemveliso, ii-vlogs ze-influencer, izikhokelo zendlela, ukhenketho lwefektri / ivenkile kunye neevidiyo ezingabhaliswanga. X (eyayisaziwa njenge Twitter) amanani abantu e-UK Ngabasebenzisi abazizigidi ezili-19, i-X yenye yawona maqonga eendaba ezentlalo asetyenziswa kancinci e-UK. Oku kubonisa ukuhla kwe-12% kwisiseko sabasebenzisi base-UK phakathi kwexesha lika-2024 kunye no-2025 ekupheleni, ukulingana nokulahlekelwa kwabasebenzisi abazizigidi ezi-5.05. Ngoxa i-10% ishiye, i-33% yabasebenzisi base-UK baye bacinga ukushiya, bekhankanya utshintsho kwiqonga kwiminyaka yamuva. Oko kwathiwa, isiseko sayo somsebenzisi esinamadoda (i-67.8% kunye ne-32.1% yabasetyhini) inikezela ngokuthe ngqo kwiimpawu ezijoliswe ngamadoda. Idatha kwi-X (eyayisakuba yi-Twitter) i-demographics e-UK ibonisa ukuba yindawo enhle yokufikelela kwiingcali zobuchwepheshe kunye nabalandeli bezemidlalo. Ngaphaya koku, u-X uyaqhubeka nokuqhuba iincoko zexesha lokwenyani malunga nezihloko ezihamba phambili kunye neendaba. Ke liqonga leemveliso zase-UK zokungena kumaxesha enkcubeko. Ithuba lokuzibandakanya kwexesha lokwenyani likwenza ukuba lilungele inkonzo yabathengi bemidiya yoluntu ngokukhawuleza. Idatha enxulumene nobudala e-UK ayifumaneki okwangoku, kodwa nantsi i-X yokuwohloka kweminyaka yehlabathi:
Iqela lobudala Ipesenti yabasebenzisi behlabathi
13-17 2%
18–24 1%
25–34 5%
35–49 1%
50+ 3%
Ukufumana ulwazi oluneenkcukacha, jonga isixhobo se-Sprout Social sika-Twitter Analytics. Ubume be-WhatsApp e-UK I-WhatsApp lelona qonga likhulu leendaba zoluntu e-UK malunga nokufikelela, kunye ne-90% yabantu abadala abayisebenzisayo ngoMeyi ka-2025, ukusuka kwi-87% ngo-2024.
18-34: 92% ukufikelela 35-54: 91% ukufikelela 55 +: 93% ukufikelela
Ukongeza, ulwahlulo ngokwesini phantse nkqu 52% abafazi vs. 48% amadoda. Abathengi base-UK bachitha ixesha elininzi kwi-app, umntu ngamnye eyisebenzisa malunga nemizuzu eli-17 ngosuku. Kwaye i-74% ye-intanethiabantu abadala e-UK ukufikelela app yonke imihla. Ukuba "ngomlinganiso omkhulu," i-WhatsApp liqonga apho ii-brand zase-UK zifuna ukugcina ubukho. Ngezixhobo zayo zokuthumela imiyalezo ngoko nangoko, lijelo elibalaseleyo lorhwebo lwencoko. Isicwangciso sakho sentengiso ye-WhatsApp sinokubandakanya ukuthumela usasazo lokungena kunye nokusingatha imibuzo enzima yokukhathalela abathengi. Njengoko iqonga lizisa izixhobo ezitsha zeshishini, lihambile ekubeni yincoko nje yoontanga-kuya-ntanga kwaye ngoku isebenza njengengeniso yokuqala kunye nejelo lokugcina. IiProfayili zabaphulaphuli baMaqonga eeNdawo zoLuntu eziMakhulu (e-UK)
I-Social Media Platform Ubudala Isini Skew Injongo yokuthengisa
Facebook 25–34 52.7% yabasetyhini vs. 47.3% amadoda Urhwebo lwezentlalo, ukwakha uluntu
Instagram 25–34 54.2% yabasetyhini vs. 45.8% amadoda Urhwebo lwezentlalo, intengiso yempembelelo
TikTok 25–34 61.5% yabasetyhini vs. 38.5% amadoda Ukwazisa ngophawu, urhwebo lwentlalo
LinkedIn 25–34 45.5% yabasetyhini vs. 54.5% amadoda Isizukulwana esikhokelayo seB2B
YouTube 18-34 I-50.2% yabasetyhini vs. 49.8% yamadoda Ukwaziswa kophawu, imfundo yabathengi
X (owayesakuba nguTwitter) 25-34 I-32.1% yabasetyhini vs. 67.8% yamadoda Ixesha lokwenyani lokubaluleka kwenkcubeko, ukhathalelo lwabathengi
WhatsApp Onke amaqela eminyaka 52% yabasetyhini vs. 48% amadoda Urhwebo lwencoko, ukhathalelo lomthengi olulolwakho
Uzisebenzisa njani iimbono zamanani abantu ukuphucula isicwangciso sakho sase-UK Nantsi indlela onokuzisebenzisa ngayo ezi zibalulekileyo zeendaba zoluntu zase-UK ukwazisa isicwangciso sakho sika-2026: 1. Beka phambili amaqonga asekelwe kubaphulaphuli ojolise kubo Intengiso yemidiya yoluntu esebenzayo imalunga nokufikelela kubaphulaphuli bakho apho bakhoyo. Akuyomfuneko ukuba ube kuyo yonke indawo ngaxeshanye. Gxininisa nje kumaqonga enza eyona ngqiqo ngokuthelekisa umntu wakho womthengi kwidatha yedemografi engentla. Umzekelo, uFacebook wokujolisa kwiMillennials endala kunye neGen X-ers ngeminikelo yobunewunewu okanye iinkonzo zasekhaya. Okanye iTikTok yokujolisa kwiGen Zs kunye neeMillennials ezincinci ezinobuhle okanye iimveliso zefashoni. 2. Ukulungelelanisa ilizwi, ifomathi kunye nexesha lokuposa Umahluko omkhulu kunye nezi qonga zeendaba zoluntu zingentla yisitayela esipheleleyo kunye nefomathi yomxholo. Umntu oneminyaka engama-25 ubudala kwi-TikTok unokuzibandakanya neevidiyo ezinobungakanani bokuluma kwizitayile ezihamba phambili ezifana nokulungela nam kunye nePOV. Kodwa umntu oneminyaka engama-45 ubudala kwi-LinkedIn unokufuna izithuba zesicatshulwa zobunkokeli eziqondayo kwiinkokeli zeshishini. Kuya kufuneka ulungelelanise ilizwi kunye nefomathi yomxholo wakho ngokwedemografi yabaphulaphuli kunye nesimbo somxholo weqonga ngalinye. Ixesha liyenye into ekufuneka iqwalaselwe, ngomsebenzi wabasebenzisi ohluka ngexesha lemini kumaqonga. Qinisekisa ukuba ubeka ixesha lezithuba zakho ukuze zifikelele kubaphulaphuli bakho xa besebenza kwiqonga elithile. Sebenzisa idatha yeSprout ngamaxesha angcono okuthumela kwimidiya yoluntu e-UK ukukhokela ishedyuli yakho yokupapasha. Emva koko jonga kuhlalutyo oluthile lweqonga ukuze ubone ukuba leliphi ixesha elisebenza kakuhle kuwe. 3. Lungelelanisa ubambiswano lwefuthe kunye neenkcukacha zabaphulaphuli ezichanekileyo Idemografi yabaphulaphuli inokwahluka kakhulu kuzo zonke iiprofayile zabadali. Ngokomzekelo, i-Instagram influencer ingaba ne-84% yabalandeli besifazane, kunye ne-45% yabalandeli abaneminyaka ephakathi kwe-35 kunye ne-44. Ngoko ke basenokungabi yeyona nto ifanelekileyo kwi-brand efuna ukufikelela kubasebenzisi abaninzi besilisa abaphakathi kwe-25 kunye ne-34. Ngaphambi kokuba utyale imali kwiphulo lokuphembelela e-UK, qiniseka ukuba ufumana ulwahlulo lwabaphulaphuli bomdali ukuze uqinisekise ukuba luyahambelana nokuguqulwa okuphezulu kwedemografi echongiweyo kwisicwangciso sakho esikhulu. Indlela yokusebenzisa iSprout Social ekujoliseni abaphulaphuli abakrelekrele Ukuba nombono oqhelekileyo we-UK ye-intanethi ye-demographics yentlalo yoluntu kukunceda uqonde ukuba ungagxila phi kwiinzame zakho. Kodwa kuya kufuneka umbe nzulu kubaphulaphuli bakho ukuze uqonde ukuba yintoni esebenza nabaphulaphuli bakho abakhethekileyo. Ukusuka kwiintsingiselo ezibalulekileyo ukuya kwizimbo zomxholo abasebenzisana nazo, ulwazi lwabaphulaphuli bakho lunokukubonisa indlela yokuphumelela isabelo semakethi e-UK. Kwaye yiloo nto kanye onokuyenza ngezixhobo zokuMamela zeNtlalo yeSprout kunye neempawu zengxelo yabaphulaphuli. Ubunzulu bedemografi yabaphulaphuli kunye nokuqonda kwencoko kukuxelela kanye ukuba ngoobani abaphulaphuli bakho kwaye yintoni ebalulekileyo kubo ngoku. Zama i-Sprout Social simahla kunye nolingo lweentsuku ezingama-30 Ngaba ukulungele ukuguqula ukuqonda kwabaphulaphuli bakho kwisicwangciso? Fumana iHlumela simahla kangangeentsuku ezingama-30. Isithuba sentengiso yemithombo yeendaba yase-UK ye-2026 yavela kuqala kwi-Sprout Social.
