Los ntawm kev tshawb nrhiav cov khoom mus rau kev txiav tawm, kev tshaj tawm xov xwm txhais cov neeg siv khoom niaj hnub taug kev. Nrog 43% ntawm UK cov neeg siv khoom siv kev tshawb nrhiav kev sib raug zoo txhua hnub, nws tsis yog cov cuab yeej sib txuas ntxiv lawm, nws yog lub tshuab tshawb nrhiav thawj. Thiab rau cov neeg hluas, qhov kev hloov pauv no tseem ceeb dua. Vim li cas thiaj nkag siab UK social media demographics tseem ceeb rau cov neeg lag luam Lub tswv yim zoo digital yeej paub tias nws tham nrog leej twg. Thiab rau cov neeg tuaj saib UK, cov kev sib tham no tshwm sim hauv kev tshaj xov xwm. Raws li Sprout Social's UK Index, 91% ntawm UK cov neeg tau txais kev pabcuam khaws cia nrog cov qauv thiab kev coj noj coj ua los ntawm kev tshaj xov xwm. Cov neeg Askiv muab tus nqi siab rau qhov tseeb, kev coj noj coj ua thiab kev ncua sij hawm hauv kev sib txuas lus hom. Qhov no txhais tau tias koj cov ntsiab lus xav tau los cuam tshuam cov txiaj ntsig no thiab lawv txhais li cas rau cov pej xeem sib txawv. Dab tsi zoo li kev coj noj coj ua thiab raws sijhawm rau cov tub ntxhais kawm ntawv hauv tsev kawm qib siab 19 xyoo txawv heev ntawm qhov cuam tshuam nrog niam txiv hnub nyoog 43 xyoo ntawm ob. Txawm li cas los xij, ob qho tib si pej xeem muaj txiaj ntsig zoo hauv kev tshaj xov xwm thiab xav tias cov ntsiab lus uas hais rau lawv. Xwb, muaj qhov sib txawv ntawm tib cov neeg tuaj saib siv cov platform sib txawv. Piv txwv li, 43-xyoo-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus tuam txhab tuam txhab, manufacturers, hoobkas, lag luam wholesale, luv luv, luv nqi, luv nqi, ua nyob rau hauv Suav teb. Qhov no yog vim li cas kev nkag siab cov pej xeem yog qhov tseem ceeb, vim nws hais cov hom ntawv, suab nrov thiab lub hom phiaj ntawm cov ntsiab lus koj tsim. Tau txais nws txoj cai tso cai rau koj mus:
Craft social media cov ntsiab lus uas cuam tshuam nrog cov zej zog tshwj xeeb Kho koj lub tswv yim raws li qhov koj lub zej zog xav tau Xaiv cov influencers uas koj lub hom phiaj pej xeem txuas nrog Txiav koj cov ntsiab lus thiab lub tswv yim rau cov platforms tshwj xeeb
Ob qhov kev sib tw thiab lub sijhawm nyob hauv kev nthuav tawm yuav ua li cas thiab qhov twg koj lub hom phiaj pej xeem siv kev sib raug zoo. UK social media siv los ntawm hnub nyoog thiab tiam neeg Hauv tebchaws Askiv, social media platforms nyiam cov neeg tuaj saib coob thoob plaws cov hnub nyoog thiab kev siv xov xwm niaj hnub muaj siab. Ua ntej nkag mus rau hauv qhov tshwj xeeb ntawm txhua qhov kev sib raug zoo, nws tsim nyog saib cov duab dav dav ntawm UK cov kev sib raug zoo xov xwm ntsig txog hnub nyoog thiab tiam neeg. Kev siv social media yog qhov siab tshaj plaws ntawm cov neeg hluas. Raws li Statista, 98% ntawm Gen Zs tau siv kev tshaj xov xwm hauv tebchaws Askiv txij li lub Cuaj Hlis 2024. Millennials ua raws li nyob ze tom qab ntawm 97%. Lub caij no, 92% ntawm Gen X thiab 86% ntawm Baby Boomers tau siv social media. Thaum nws los txog rau cov platforms tshwj xeeb, WhatsApp muaj qhov nkag siab tshaj plaws thoob plaws txhua pawg hnub nyoog raws li tau tshaj tawm hauv Ofcom Online Nations Report 2025. Facebook, YouTube thiab Instagram ua raws tom qab. Qhov sib txawv tseem ceeb yog nrog cov neeg siv hnub nyoog 55 thiab siab dua, uas siv Facebook Messenger ntau dua Instagram. Tab sis thaum koj saib lub sij hawm siv ntawm cov social media platforms sib txawv, koj tuaj yeem tau txais lub tswv yim zoo ntawm cov hnub nyoog sib txawv siv txhua lub platform sib txawv.
YouTube: lub platform siv tshaj plaws rau cov neeg siv hnub nyoog 18-34 xyoo, nrog qhov nruab nrab ntawm 88 feeb siv txhua hnub. TikTok yog qhov thib ob siv ntau tshaj plaws platform, nrog 49 feeb siv ib hnub nyob rau nruab nrab, ua raws li Instagram ntawm 35 feeb. Facebook thiab Messenger: nrov ntawm cov neeg siv hnub nyoog 35-54 xyoo, nrog qhov nruab nrab ntawm 50 feeb siv txhua hnub. YouTube los tom ntej, nrog 43 feeb siv ib hnub nyob rau nruab nrab. Facebook thiab Neeg xa xov liaison: kuj tseem tswj lub sijhawm siv hauv kev tshaj xov xwm rau cov neeg siv hnub nyoog tshaj 55 xyoo. Cov hnub nyoog no siv qhov nruab nrab ntawm 45 feeb hauv ib hnub ntawm cov platforms no. YouTube yog qhov thib ob siv social media platform, nrog 28 feeb siv ib hnub nyob rau nruab nrab.
Tau qhov twg los: Ofcom Saib ntawm cov qauv no, koj tuaj yeem pom yuav ua li cas Facebook thiab Messenger yog qhov kev xaiv nrov rau Millennials thiab Gen Xers - ob tiam neeg nrog cov nyiaj tau los ntau tshaj plaws hauv UK. Lub caij no, YouTube thiab TikTok ua tus thawj coj rau Gen Zs, uas feem ntau yuav siv social media rau kev tshawb pom cov khoom. UK Social Media Platform Dominance los ntawm Pawg Hnub nyoog (2026)
Hnub nyoog Group Feem ntau siv Platform (Tsev Sijhawm Siv Sijhawm) Nrov tshaj Platform (Penetration) Thawj Kev Lag Luam Siv Case
18-34 xyoo YouTube WhatsApp Brand Awareness
35-54 xyoo Facebook + Messenger WhatsApp Kev Lag Luam Kev Lag Luam
55+ xyoo Facebook + Messenger WhatsApp Kev Lag Luam Kev Lag Luam
Platform-by-platform demographic breakdown rau UK Kev nkag siab txog cov pej xeem ntawm cov social media platforms sib txawv muab koj lub tswv yim ntawm qhov twg koj cov neeg tuaj saib yog dab tsi thiab lawv siv txhua lub platform li cas. Yog li koj tuaj yeem hloov kho koj cov tswv yim tshwj xeeb platform raws li. Facebook cov pej xeem hauv UK Raws li DataReportal, UK muaj tag nrho ntawm 38.8 labCov neeg siv Facebook. Qhov ntawd yog kwv yees li 55% ntawm tag nrho cov pejxeem. Nws tau dhau los ua qhov kev loj hlob tawg tau pom ntawm TikTok, tab sis cov xov xwm zoo yog tias kev siv tseem muaj zog. Qhov ntawd yog qhov tseeb tshwj xeeb hauv kev lag luam kev lag luam, qhov twg cov yam ntxwv tshiab tau ntxiv txhua hnub. Qhov tseeb, Facebook thiab nws cov neeg xa xov liaison app yog qhov twg cov neeg laus Millennials thiab Gen X siv sijhawm ntau. Hais tias, nws tsis tshua nyiam ntawm Gen Z thiab cov hluas Millennials. Qhov nruab nrab ntawm lub sij hawm UK cov neeg siv nyob rau hauv lub app yog 43 feeb ib hnub twg. Cov neeg siv hnub nyoog 18 txog 34 xyoo siv qhov nruab nrab ntawm 31 feeb hauv ib hnub ntawm Facebook thiab Messenger. Facebook cov neeg siv pej xeem hauv UK los ntawm Hnub Nyoog:
Hnub nyoog Group Feem pua ntawm cov neeg siv UK
18–24 : kuv 15%
25–34 : kuv 8%
35–44 : kuv 8%
45–54 : kuv 7%
55–64 : kuv 8%
65+ 12%
Lub hnub nyoog nruab nrab ntawm cov neeg siv Facebook yog nyob nruab nrab ntawm 25 thiab 44 xyoo, nrog rau pawg hnub nyoog no ua rau yuav luag ib nrab ntawm lub platform tus neeg siv lub hauv paus. Nws skews laus dua li lwm lub platforms vim tias cov neeg tuaj saib tau matured. Thiab qhov ntawd tuaj yeem yog qhov zoo. Cov laus xyoo txhiab xyoo thiab Gen X muaj cov nyiaj tau los nruab nrab uas siv tau ntau tshaj plaws hauv ib tsev neeg hauv UK. Yog li, yog tias koj muaj cov khoom lag luam siab lossis khoom kim heev, Facebook yuav yog koj thawj koom ruam zoo tshaj. Nrog cov yam ntxwv zoo li Marketplace thiab Facebook Pawg, lub platform kuj zoo rau kev lag luam rau cov neeg tuaj saib hauv zos thiab tsim cov zej zog. Yog xav paub ntxiv txog kev nkag siab, Sprout Social's Facebook Analytics cuab yeej tau pab koj. Instagram cov pej xeem hauv UK DataReportal qhia tias UK muaj tag nrho ntawm 35.5 lab cov neeg siv. Qhov ntawd yog 50.9% ntawm tag nrho cov pej xeem thiab 59.5% ntawm cov pej xeem tsim nyog (hnub nyoog 13 xyoos). Qhov tseeb UK Instagram stats qhia tias Brits siv qhov nruab nrab ntawm 53 feeb hauv ib hnub, lossis ib puag ncig rau 6 teev hauv ib lub lis piam, ntawm lub platform. Qhov no yog qhov sib txawv ntse los ntawm Ofcom cov ntaub ntawv, uas qhia tau hais tias UK cov neeg siv siv qhov nruab nrab ntawm 20 feeb ib hnub ntawm Instagram. Txawm li cas los xij, koj tuaj yeem pom meej tias UK muaj kev noj qab haus huv rau Instagram cov ntsiab lus. Qhov tseeb, Sprout's UK Index qhia tau hais tias nws yog lub platform saum toj kawg nkaus rau kev ua raws li cov qauv, nrog 54% ntawm UK cov neeg siv khoom siv rau lub hom phiaj no.
Feem ntau UK Instagram cov neeg siv yog Gen Z thiab Millennials, tab sis Gen Xers thiab Boomers tseem ua haujlwm ntawm lub platform. Instagram hnub nyoog pej xeem hauv UK los ntawm hnub nyoog:
Hnub nyoog Group Feem pua ntawm cov neeg siv UK
18–24 : kuv 19%
25–34 : kuv 5%
35–44 : kuv 7%
45–54 : kuv 8%
55–64 : kuv 8%
65+ 2%
Vim qhov pom ntawm lub platform, cov npe uas nws qhov kev thov tseem ceeb nyob hauv kev zoo nkauj feem ntau ua tau zoo tshaj plaws. Xav txog kev zam, kev zoo nkauj thiab kev tu tawv nqaij, kev noj qab haus huv thiab kev noj qab haus huv, nrog rau cov khw muag khoom lag luam. Thiab nrog Instagram cov cuab yeej tsim khoom hauv khw, nws yooj yim dua puas tau rau cov neeg siv mus los ntawm kev tshawb pom cov khoom mus rau kev txiav tawm. Instagram kuj yog qhov twg Millennials thiab Gen X feem ntau yuav koom nrog cov ntsiab lus cuam tshuam. Yog li nws yog lub platform zoo heev los koom tes nrog UK influencers.
Source: Instagram Xav tau ib txhais tes teem sijhawm koj cov ntsiab lus IG? Mus saib Sprout Social's Instagram Scheduling tool. TikTok cov pej xeem hauv UK Nrog 26.8 lab cov neeg siv nquag hauv UK, TikTok yog nyob rau theem kev loj hlob sai. Nws pom 12.5% nce hauv ad ncav cuag nruab nrab ntawm 2024 thiab 2025, ua rau nws yog ib qho kev sib tham ceev tshaj plaws hauv UK. Qhov tseeb TikTok stats tseem qhia tau tias cov neeg siv UK siv qhov nruab nrab ntawm 49 teev thiab 29 feeb hauv ib lub hlis ntawm TikTok, zoo dua qhov nruab nrab ntiaj teb ntawm 34 teev. Thaum Ofcom tshaj tawm lub sijhawm nruab nrab txhua hnub siv 28 feeb, DataReportal qhia tias cov neeg siv UK siv qhov nruab nrab ntawm 88.5 feeb ib hnub ntawm TikTok. Txawm li cas los xij, TikTok yog ib qho ntawm feem siv social media platforms raws li lub sijhawm siv. Cov pej xeem laus kuj tau nce siv lub platform thiab, dhau los, nce lub zog yuav khoom ntawm tus neeg siv TikTok nruab nrab hauv UK. TikTok cov pej xeem hauv UK los ntawm hnub nyoog:
Hnub nyoog Group Feem pua ntawm cov neeg siv UK
18–24 : kuv 4%
25–34 : kuv 8%
35–49 : kuv 5%
45–54 : kuv 9%
55+ 4%
Interestingly rau hom, feem ntau cov neeg siv yog scrolling, tsis tshaj tawm. Txawm hais tias lub ntiaj teb cov neeg siv lub hauv paus ntawm yuav luag 2 billion, cov neeg siv tshaj tawm tsuas yog 16,000 cov yeeb yaj kiab ib feeb (lossis 23 lab cov yeeb yaj kiab hauv ib hnub). Qhov no txhais tau tias kev sib tw tsawg dua thiab muaj txoj hauv kev zoo dua rau cov khoom lag luam txiav. Zoo li Instagram, TikTok yog lub platform pom kev zoo, tab sis muaj qee qhov sib txawv me ntsis hauv kev vibe tag nrho. Cov kev sib txawv no hloov cov ntsiab lus nce mus rau saum lub algorithm. Piv txwv li, eMarketer qhia txog 391% YoY nce hauv video views rau cov ntsiab lus noj qab haus huv. Cov neeg siv khoom ntim khoom (CPG) thiab cov khw muag khoom kuj ua tau zoo heev nrog 132%thiab 126% kev loj hlob hauv kev pom, feem. Kev zoo nkauj tseem ci ntsa iab (110%), zoo li hauv tsev (91%) thiab zam (83%). Nrog TikTok tsav tsheb cov khoom lag luam sib kis thiab txhawb nqa hauv app kev yuav khoom, nws yog qhov chaw uas UK cov neeg siv khoom lag luam tuaj yeem tsav kev paub txog kev paub thiab kev hloov pauv. Hom zoo li Wonderskin tswj tau muag ntau dua 413,000 units ntawm TikTok Shop UK hauv 2025.
Tau qhov twg los: TikTok LinkedIn cov pej xeem hauv UK LinkedIn muaj 1.3 billion tus tswv cuab thoob ntiaj teb, nrog 48 lab hauv UK. Qhov ntawd yog yuav luag 70% ntawm tag nrho cov pejxeem hauv lub tebchaws. LinkedIn yog qhov tshwj xeeb hauv qhov ntawd, hnub nyoog thiab poj niam txiv neej txawm li cas los xij, nws cov neeg siv hauv paus yog homogeneous loj. Nws yog lub platform tsim los rau cov kws tshaj lij dawb-dab tshos, thiab tib neeg siv LinkedIn rau cov hom phiaj kev ua haujlwm nkaus xwb. LinkedIn cov neeg siv hauv UK los ntawm hnub nyoog:
Hnub nyoog Group Feem pua ntawm cov neeg siv UK
18–24 : kuv 1%
25–34 : kuv 3%
35–54 : kuv 2%
55+ 4%
Peb tuaj yeem pom tias lub tswb nkhaus skew me ntsis hluas, tab sis cov nqaij ntawm nws nyob hauv cov laus Gen Z thiab Millennials. Raws li qib laus feem ntau cuam tshuam rau hnub nyoog, cov no yog cov hnub nyoog sib txuas feem ntau cuam tshuam nrog kev tswj hwm nruab nrab thiab C-suite. Qhov no ua rau LinkedIn yog lub platform zoo tshaj plaws los koom nrog cov neeg txiav txim siab tseem ceeb nrog cov ntsiab lus zoo. Tshwj xeeb, lub platform yog qhov zoo rau kev ncav cuag B2B cov neeg siv khoom hauv kev tswj hwm, IT, nyiaj txiag thiab kev muag khoom. Siv nws los nthuav qhia kev txawj ntse los ntawm cov dab neeg ntawm cov khoom lag luam, cov ntsiab lus kev xav ntawm kev coj noj coj ua thiab kev pom kev lag luam. Mus saib ntau LinkedIn tshaj tawm tswv yim rau UK hom los txhawb koj. YouTube cov pej xeem hauv UK YouTube muaj tag nrho ntawm 55.5 lab cov neeg siv nquag hauv tebchaws Askiv, suav txog yuav luag 80% ntawm tag nrho cov pejxeem. Raws li koj xav tau nyob rau hauv rooj plaub ntawm kev saws me nyuam loj, poj niam txiv neej sib cais yog chais-nyias: 50.2% poj niam vs. 49.8% txiv neej. YouTube yog ib qho ntawm cov platforms nrog kev thov dav dav thoob plaws txhua pawg hnub nyoog. Raws li qhov tseeb YouTube stats, nws yog qhov thib peb nrov tshaj plaws social network thoob ntiaj teb. Thiab tib yam muaj tseeb rau UK. Cov ntaub ntawv Ofcom qhia YouTube yog qhov thib peb nrov tshaj plaws social media app thoob plaws hnub nyoog sib txawv:
Hnub nyoog 18-34: 84% ncav cuag Hnub nyoog 35-54: 75% ncav cuag Hnub nyoog 55+: 60% ncav cuag
Nws tseem yog qhov siv tshaj plaws hauv social media app raws li lub sijhawm siv sijhawm niaj hnub. UK cov neeg siv khoom siv qhov nruab nrab ntawm 51 feeb hauv ib hnub ntawm lub platform, nrog cov neeg hluas siv sijhawm ntau dua. Txawm tias pawg hnub nyoog qis tshaj (55+) siv tsawg kawg 28 feeb hauv ib hnub hauv YouTube. Muab nws qhov chaw nyob, zoo li txhua tus pej xeem sawv cev. Hauv qhov kev nkag siab ntawd, koj tuaj yeem xav txog YouTube ua qhov sib txawv ntawm qhov tshwj xeeb LinkedIn. YouTube muab cov ntsiab lus rau txhua qhov niche xav tau. Thiab lub platform tsom mus rau cov suab-visual hom ua rau nws zoo meej rau cov ntaub ntawv qhia uas coj B2C thiab B2B cov neeg yuav khoom thoob plaws lawv txoj kev taug. Xav tias: khoom demos, influencer vlogs, yuav ua li cas-rau cov lus qhia, Hoobkas / khw ncig saib thiab unboxing yeeb yaj duab. X (yav tas los hu ua Twitter) cov pej xeem hauv tebchaws Askiv Nrog 19 lab cov neeg siv, X yog ib qho ntawm cov kev tshaj tawm siv tsawg tshaj plaws hauv UK. Qhov no ua rau 12% txo qis hauv nws cov neeg siv UK hauv nruab nrab ntawm lig 2024 thiab lig 2025, sib npaug rau poob ntawm 5.05 lab cov neeg siv. Thaum 10% tau tawm mus, 33% ntawm UK cov neeg siv tau txiav txim siab tawm mus, hais txog kev hloov pauv rau lub platform hauv xyoo tas los no. Qhov ntawd tau hais tias, nws cov neeg siv ntau tus txiv neej-skewed (67.8% thiab 32.1% poj niam) muaj qhov tshwj xeeb rau cov txiv neej-tsim hom. Cov ntaub ntawv ntawm X (yav tas los Twitter) cov pej xeem hauv tebchaws Askiv qhia tias nws yog qhov chaw zoo rau cov kws tshaj lij thiab cov kiv cua kis las. Ntxiv rau qhov no, X txuas ntxiv tsav kev sib tham hauv lub sijhawm nyob ib puag ncig cov ncauj lus thiab xov xwm. Yog li nws yog lub platform rau UK cov hom lag luam los coj mus rau hauv kev coj noj coj ua lub sijhawm. Lub sijhawm sib koom ua ke ntawm lub sijhawm tiag tiag kuj ua rau nws tsim nyog rau kev pabcuam kev pabcuam rau cov neeg siv khoom sai. Cov ntaub ntawv hnub nyoog txog hnub nyoog tshwj xeeb rau UK tam sim no tsis muaj, tab sis ntawm no yog X lub hnub nyoog ntiaj teb kev tawg:
Hnub nyoog Group Feem pua ntawm cov neeg siv thoob ntiaj teb
13-17 2%
18–24 : kuv 1%
25–34 : kuv 5%
35–49 : kuv 1%
50+ 3%
Yog xav paub ntxiv, mus saib Sprout Social's Twitter Analytics cuab yeej. WhatsApp pawg neeg pej xeem hauv UK WhatsApp yog qhov kev tshaj tawm xov xwm loj tshaj plaws hauv tebchaws Askiv hais txog kev ncav cuag, nrog 90% ntawm cov neeg laus siv nws thaum lub Tsib Hlis 2025, nce los ntawm 87% hauv 2024. Nws muaj kev nkag mus ze rau thoob ntiaj teb thoob plaws txhua lub hnub nyoog cov pej xeem:
18-34: 92% ncav cuag 35-54: 91% ncav cuag 55+: 93% ncav cuag
Tsis tas li ntawd, kev sib cais ntawm poj niam txiv neej yog yuav luag nrog 52% poj niam thiab 48% txiv neej. UK cov neeg siv khoom kuj tseem siv sijhawm ntau dua ntawm lub app, nrog rau txhua tus neeg siv nws li ntawm 17 feeb ib hnub. Thiab 74% ntawm onlinecov neeg laus hauv UK nkag mus rau lub app txhua hnub. Ua tus "zoo sib npaug," WhatsApp yog lub platform uas UK hom yuav tsum muaj lub xub ntiag. Nrog nws cov cuab yeej xa xov tam sim, nws yog qhov zoo tshaj plaws rau kev sib tham kev lag luam. Koj lub tswv yim kev lag luam WhatsApp tuaj yeem koom nrog kev xa tawm kev tshaj tawm thiab tuav cov lus nug nyuaj rau cov neeg siv khoom. Raws li lub platform qhia txog cov cuab yeej ua lag luam tshiab, nws tau txav mus los ntawm kev ua ib tus phooj ywg-rau-tus phooj ywg sib tham app thiab tam sim no ua haujlwm tseem ceeb hauv cov nyiaj tau los thiab khaws cia. Cov neeg tuaj saib Profiles ntawm Major Social Media Platforms (UK)
Social Media Platform Hnub nyoog Poj niam txiv neej Skew Lub Hom Phiaj Lag Luam
Facebook 25–34 : kuv 52.7% poj niam vs. 47.3% txiv neej Kev lag luam kev lag luam, kev tsim kho zej zog
Instagram 25–34 : kuv 54.2% poj niam vs. 45.8% txiv neej Social lag luam, influencer marketing
TikTok 25–34 : kuv 61.5% poj niam vs. 38.5% txiv neej Brand awareness, social commerce
LinkedIn 25–34 : kuv 45.5% poj niam vs. 54.5% txiv neej B2B lead generation
YouTube 18-34 : kuv 50.2% poj niam vs. 49.8% txiv neej Brand awareness, neeg kawm ntawv
X (yav tas los Twitter) 25-34 : kuv 32.1% poj niam vs. 67.8% txiv neej Real-time kab lis kev cai cuam tshuam, kev saib xyuas cov neeg siv khoom
WhatsApp Txhua pawg hnub nyoog 52% poj niam vs. 48% txiv neej Kev sib tham kev lag luam, kev saib xyuas tus kheej
Yuav siv cov kev paub txog pej xeem li cas los txhim kho koj lub tswv yim UK Nov yog qhov koj tuaj yeem siv cov lus tseem ceeb hauv UK kev tshaj tawm pej xeem los qhia koj lub tswv yim 2026: 1. Ua ntej lub platform raws li koj lub hom phiaj cov neeg tuaj saib Kev tshaj tawm kev lag luam zoo yog txhua yam hais txog kev ncav cuag koj cov neeg tuaj saib lawv nyob qhov twg. Koj tsis tas yuav nyob txhua qhov chaw ib zaug. Tsuas yog tsom mus rau cov platforms uas ua rau muaj kev nkag siab zoo tshaj plaws los ntawm kev sib piv koj tus neeg yuav khoom rau cov ntaub ntawv pej xeem saum toj no. Piv txwv li, Facebook rau kev tsom mus rau cov laus Millennials thiab Gen X-ers nrog cov khoom kim heev lossis cov kev pabcuam hauv zos. Los yog TikTok rau lub hom phiaj Gen Zs thiab cov hluas Millennials nrog kev zoo nkauj lossis cov khoom lag luam zam. 2. Tailor lub suab, hom ntawv thiab tom qab lub sijhawm Qhov sib txawv loj tshaj plaws nrog rau saum toj no social media platforms yog tag nrho cov style thiab cov ntsiab lus hom. Ib tug 25-xyoo-laus ntawm TikTok tuaj yeem koom nrog kev lom zem tom-loj cov yeeb yaj kiab hauv cov qauv nyiam xws li npaj-nrog-kuv thiab POV. Tab sis ib tus neeg muaj hnub nyoog 45 xyoo ntawm LinkedIn tuaj yeem nrhiav kev xav txog kev coj noj coj ua ntawm cov thawj coj hauv kev lag luam. Koj yuav tsum kho lub suab thiab hom ntawv ntawm koj cov ntsiab lus raws li cov neeg tuaj saib thiab cov ntsiab lus nyiam ntawm txhua lub platform. Lub sijhawm yog lwm qhov tseem ceeb uas yuav tsum xav txog, nrog rau cov neeg siv kev ua haujlwm sib txawv raws lub sijhawm ntawm hnub thoob plaws lub platform. Nco ntsoov lub sijhawm koj cov ntawv tshaj tawm kom lawv ncav cuag koj cov neeg tuaj saib thaum lawv ua haujlwm ntawm ib lub platform tshwj xeeb. Siv Sprout cov ntaub ntawv ntawm lub sijhawm zoo tshaj plaws los tshaj tawm hauv social media hauv UK los coj koj lub sijhawm tshaj tawm. Tom qab ntawd saib mus rau hauv lub platform tshwj xeeb analytics saib seb lub sijhawm ua haujlwm zoo tshaj rau koj. 3. Txhim kho kev sib koom tes nrog cov neeg tuaj saib cov ntaub ntawv meej Cov neeg tuaj saib pej xeem tuaj yeem sib txawv ntawm cov neeg tsim profile. Piv txwv li, Instagram influencer yuav muaj 84% poj niam cov thwjtim, nrog rau 45% ntawm cov neeg ua raws hnub nyoog ntawm 35 thiab 44. Yog li lawv yuav tsis yog qhov zoo tshaj plaws haum rau lub hom phiaj uas xav mus cuag cov txiv neej feem ntau cov neeg siv hnub nyoog ntawm 25 thiab 34. Ua ntej nqis peev rau hauv UK influencer phiaj los nqis tes, nco ntsoov kom tau txais tus tsim cov neeg tuaj saib xyuas kom nws ua raws li cov kev hloov pauv siab ntawm cov pej xeem uas tau txheeb xyuas hauv koj lub tswv yim overarching. Yuav siv Sprout Social li cas rau cov neeg tuaj saib lub hom phiaj ntse dua Muaj lub tswv yim dav dav ntawm qhov tseem ceeb UK social media demographics pab koj nkag siab qhov twg los tsom koj qhov kev siv zog. Tab sis koj yuav tsum tau khawb tob rau hauv koj cov neeg tuaj saib kom nkag siab tias dab tsi ua haujlwm nrog koj cov neeg tuaj saib tshwj xeeb. Los ntawm cov kev hloov pauv uas tseem ceeb rau cov ntsiab lus uas lawv koom nrog, koj cov neeg tuaj saib kev nkag siab tuaj yeem qhia koj yuav ua li cas kom yeej kev lag luam hauv UK. Thiab qhov ntawd yog qhov koj tuaj yeem ua nrog Sprout's Social Listening cov cuab yeej thiab cov neeg tuaj saib cov ntaub ntawv qhia txog cov yam ntxwv. Cov neeg tuaj saib qhov tob ntawm kev sib cais thiab kev sib tham kev nkag siab qhia koj raws nraim koj cov neeg tuaj saib yog leej twg thiab qhov tseem ceeb rau lawv tam sim no. Sim Sprout Social dawb nrog rau 30-hnub sim Npaj txhij los tig koj cov neeg tuaj saib kev nkag siab mus rau hauv lub tswv yim? Tau txais Sprout dawb rau 30 hnub. The post UK social media marketing demographics 2026 tau tshwm sim thawj zaug ntawm Sprout Social.
