Efi nneɛma a wohu so kosi nea wɔtɔn so no, sohyial media kyerɛkyerɛ nnɛyi adetɔfo akwantu mu. Ɛnam sɛ UK adetɔfoɔ 43% de social search di dwuma da biara nti, ɛnyɛ networking adwinnadeɛ kɛkɛ bio, ɛyɛ search engine titire. Na wɔ nnipa dodow a wɔyɛ mmerante ne mmabaa fam no, nsakrae yi da adi kɛse mpo. Nea enti a UK social media nnipa dodow ho ntease ho hia ma aguadifo Digitals strategy a edi nkonim nim onii a ɔne no rekasa. Na wɔ UK atiefo fam no, saa nkɔmmɔbɔ ahorow no si wɔ sohyial media so. Sɛnea Sprout Social’s UK Index kyerɛ no, UK adetɔfoɔ 91% nam sohyial media so di nneɛma a ɛrekɔ so ne amammerɛ mu mmerɛ so. Britaniafo bu nokware, amammerɛ mu mfaso ne bere a ɛfata wɔ ahyɛnsode nkitahodi mu no sɛ ɛsom bo kɛse. Wei kyerɛ sɛ ɛsɛ sɛ wo nsɛm no da saa gyinapɛn ahorow yi ne nea ɛkyerɛ ma nnipa dodow ahorow adi. Nea ɛte nka sɛ ɛfa amammerɛ ho na ɛyɛ ne bere mu de ma sukuupɔn mu osuani a wadi mfe 19 no yɛ soronko koraa wɔ nea ɛka ɔwofo a wadi mfe 43 a ɔwɔ mma baanu ho no ho. Nanso nnipa dodow abien no nyinaa yɛ nnam kɛse wɔ sohyial media so na wɔhwɛ kwan sɛ nsɛm a ɛkasa kyerɛ wɔn. Sɛnea ɛbɛyɛ foforo no, nsonsonoe wɔ sɛnea atiefo koro no ara de asɛnka agua ahorow di dwuma no mu. Sɛ nhwɛso no, ebia nea wadi mfe 43 no de LinkedIn bedi dwuma de ayɛ adwumayɛfo nhwehwɛmu nanso Instagram de atɔ mmofra ntade. Eyi nti na nnipa dodow ho ntease ho hia, efisɛ ɛkyerɛ sɛnea wobɛhyehyɛ, ɛnne ne botae a wode bɛyɛ nneɛma no. Sɛ wunya no yiye a, ɛma wutumi:
Yɛ social media nsɛm a ɛne mpɔtam pɔtee bi hyia Gyina nea wo mpɔtam hɔfo pɛ so yɛ nsakrae wɔ wo nhyehyɛe mu Paw influencers a wo target demographic no ne wɔn di nkitaho Sesa wo nsɛm ne wo nhyehyɛe ma platform pɔtee bi
Asɛnnennen ne hokwan no nyinaa wɔ sɛnea wobɛda sɛnea nnipa dodow a wode w’ani asi wɔn so no de sohyial media di dwuma ne baabi a wobɛda no adi no so. UK social media dwumadie sɛdeɛ mfeɛ ne awoɔ ntoatoasoɔ teɛ Wɔ UK no, social media platforms twetwe atiefoɔ pii wɔ mfeɛ ahodoɔ mu na social media a wɔde di dwuma da biara da no dɔɔso. Ansa na wobɛkɔ social network biara ho nsɛm mu no, ɛfata sɛ wohwɛ UK social media trends a ɛfa mfeɛ ne awoɔ ntoatoasoɔ ho mfonini a ɛtrɛ. Social media a wɔde di dwuma no dɔɔso sen biara wɔ mmerante ne mmabaa mu. Sɛnea Statista kyerɛ no, na Gen Zfo 98% de social media redi dwuma wɔ UK de besi September 2024. Mfirihyia apemfo di akyi pɛɛ wɔ 97%. Saa berɛ yi, na Gen X 92% ne Baby Boomers 86% de social media redi dwuma. Sɛ ɛba platform pɔtee bi so a, WhatsApp na ɛwɔ penetration a ɛkorɔn sen biara wɔ mfeɛ nyinaa mu sɛdeɛ wɔbɔɔ amanneɛ wɔ Ofcom Online Nations Report 2025. Facebook, YouTube ne Instagram di akyire. Ade titiriw a ɛkɔ akyiri ne wɔn a wɔde di dwuma a wɔadi mfe 55 ne akyi, a wɔde Facebook Messenger di dwuma sen Instagram. Nanso sɛ wohwɛ bere a wode di dwuma wɔ social media platform ahorow so a, wubetumi anya adwene pa wɔ sɛnea mfe ahorow a wɔadi de platform biara di dwuma wɔ ɔkwan soronko so no ho.
YouTube: platform a wɔde di dwuma kɛse ma wɔn a wɔadi mfe 18-34, a sɛ wɔkyekyem pɛpɛɛpɛ a, wɔde simma 88 na ɛyɛ adwuma da biara. TikTok ne platform a ɛto so abien a wɔde di dwuma kɛse, sɛ wɔkyekyem pɛpɛɛpɛ a, wɔde simma 49 di dwuma da biara, na Instagram di akyi wɔ simma 35 mu. Facebook ne Messenger: agye din wɔ wɔn a wɔde di dwuma a wɔadi mfe 35-54 mu, na sɛ wɔkyekyem pɛpɛɛpɛ a, wɔde simma 50 na ɛyɛ adwuma da biara. YouTube na edi hɔ, na sɛ wɔkyekyem pɛpɛɛpɛ a, wɔde simma 43 na edi dwuma da biara. Facebook ne Messenger: nso di bere a wɔde di dwuma wɔ social media so ma wɔn a wɔadi boro mfe 55 no so. Sɛ wɔkyekyem pɛpɛɛpɛ a, mfe a wɔadi yi de simma 45 di dwuma da biara wɔ saa asɛnka agua ahorow yi so. YouTube ne social media platform a ɛto so abien a wɔde di dwuma sen biara, na sɛ wɔkyekyem pɛpɛɛpɛ a, wɔde simma 28 na ɛyɛ adwuma da biara.
Faako a wonyae: Ofcom Sɛ wohwɛ saa nhwɛso ahorow yi a, wubetumi ahu sɛnea Facebook ne Messenger yɛ nneɛma a Mfirihyia Apemfo ne Gen Xers ani gye ho —awo ntoatoaso abien a wonya sika a wɔde di dwuma kɛse sen biara wɔ UK. Saa bere yi nyinaa, YouTube ne TikTok di tumi ma Gen Zfo, a ɛda adi kɛse sɛ wɔde sohyial media bedi dwuma de ahu nneɛma. UK Social Media Platform Dominance sɛnea Mfe Kuw (2026) .
Mfe a Mfe Kuw Platform a Wɔde Di Dwuma Sen Biara (Bere a Wɔde Di Dwuma Da Biara) . Platform a agye din sen biara (Penetration) . Titiriw Marketing a Wɔde Di Dwuma Asɛm
18-34 mfe YouTube so WhatsApp na ɛyɛ adwuma Brand Awareness a Wɔde Ma
mfe 35-54 Facebook + Ɔsomafoɔ WhatsApp na ɛyɛ adwuma Asetra mu Aguadi
55+ mfeɛ Facebook + Ɔsomafoɔ WhatsApp na ɛyɛ adwuma Asetra mu Aguadi
Nnipa dodow a wɔkyekyɛ mu wɔ asɛnka agua biara mu ma UK Sɛ wote nnipa dodoɔ a ɛwɔ social media platform ahodoɔ so ase a, ɛma wunya adwene wɔ baabi a w’atiefoɔ a wode w’ani asi wɔn so no wɔ ne sɛdeɛ wɔde platform biara di dwuma. Enti wubetumi ayɛ wo platform-specific strategies no sɛnea ɛfata. Facebook nnipa dodow ho nsɛm a ɛwɔ UK Sɛnea DataReportal kyerɛ no, UK wɔ nnipa ɔpepem 38.8Wɔn a wɔde Facebook di dwuma. Ɛno yɛ bɛyɛ 55% wɔ nnipa dodow no nyinaa mu. It’s well past the explosive growth stage seen on TikTok, nanso asɛmpa no ne sɛ dwumadie no da so ara kɔ so denneennen. Ɛno te saa titiriw wɔ asetra mu aguadi mu, baabi a wɔde nneɛma foforo ka ho da biara da. Nokwarem no, Facebook ne ne Messenger app a ɛne no hyia no ne baabi a Mfirihyia Apemfo ne Gen X nnipa a wɔn mfe akɔ anim no de bere pii di dwuma. Ɛno akyi no, ɛnyɛ nea agye din kɛse wɔ Gen Z ne Millennials nkumaa mu. Sɛ wɔkyekyem pɛpɛɛpɛ a, bere dodow a UK a wɔde di dwuma no de di dwuma wɔ app no so no yɛ simma 43 da biara. Sɛ wɔkyekyem pɛpɛɛpɛ a, wɔn a wɔde di dwuma a wɔadi mfe 18 kosi 34 no de simma 31 di dwuma da biara wɔ Facebook ne Messenger so. Facebook dwumadiefoɔ dodoɔ a ɛwɔ UK sɛdeɛ Mfeɛ teɛ:
Mfe a Mfe Kuw Wɔn a Wɔde Di Dwuma wɔ UK no ɔha biara mu nkyem 100
18–24 na ɛwɔ hɔ 15% na ɛwɔ hɔ.
25–34 na ɛwɔ hɔ 8% .
35–44 na ɛwɔ hɔ 8% .
45–54 na ɛwɔ hɔ 7% .
55–64 na ɛwɔ hɔ 8% .
65+ na ɛwɔ hɔ 12% na ɛwɔ hɔ.
Sɛ wɔkyekyɛ mu a, mfeɛ a Facebook dwumadiefoɔ di no yɛ mfeɛ aduonu nnum kɔsi 44, na ɛkame ayɛ sɛ saa mfeɛ kuo yi yɛ platform’s user base no fã. Ɛyɛ skews dedaw sen platform afoforo efisɛ atiefo no anyin. Na ɛno betumi ayɛ ade pa. Mfirihyia apemfo a wɔn mfe akɔ anim ne Gen X na wɔwɔ sika a wotumi de di dwuma wɔ ofie biara mu a ɛkɔ soro sen biara wɔ UK. Enti, sɛ wowɔ nneɛma a tekiti kɛse wom anaa nneɛma a ɛyɛ fɛ a, ebia Facebook bɛyɛ nea eye sen biara. Ɛnam nneɛma te sɛ Marketplace ne Facebook Groups nti, platform no nso yɛ kɛseɛ ma aguadi ma mpɔtam hɔ atiefoɔ ne mpɔtam a wɔbɛkyekyere. Sɛ wopɛ nhumu a ɛkɔ akyiri a, Sprout Social’s Facebook Analytics adwinnade no ama woakata so. Instagram nnipa dodow ho nsɛm a ɛwɔ UK DataReportal kyerɛ sɛ UK wɔ nnipa ɔpepem 35.5 a wɔde di dwuma. Ɛno yɛ nnipa dodoɔ no nyinaa mu 50.9% ne nnipa dodoɔ a wɔfata (wɔn a wɔadi boro mfeɛ 13) mu 59.5%. UK Instagram akontaabu a aba foforo kyerɛ sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, Britaniafo de simma 53 di dwuma da biara, anaa bɛyɛ nnɔnhwerew asia dapɛn biara, wɔ asɛnka agua so. Eyi yɛ soronko koraa wɔ Ofcom data a ɛkyerɛ sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, UK a wɔde di dwuma no de simma 20 di dwuma da biara wɔ Instagram. Ɔkwan biara so no, wubetumi ahu pefee sɛ UK wɔ Instagram mu nsɛm ho akɔnnɔ a emu yɛ den. Nokwarem no, Sprout’s UK Index kyerɛ sɛ ɛyɛ beae a ɛkorɔn a wɔde di dwuma wɔ nneɛma a ɛrekɔ so no mu, a UK adetɔfo 54% de di dwuma ma eyi.
UK Instagram dwumadiefoɔ dodoɔ no ara yɛ Gen Z ne Millennials, nanso Gen Xers ne Boomers da so ara yɛ nnam wɔ platform no so. Instagram mfeɛ dodoɔ a ɛwɔ UK sɛdeɛ wɔadi teɛ:
Mfe a Mfe Kuw Wɔn a Wɔde Di Dwuma wɔ UK no ɔha biara mu nkyem 100
18–24 na ɛwɔ hɔ 19% na ɛwɔ hɔ.
25–34 na ɛwɔ hɔ 5% .
35–44 na ɛwɔ hɔ 7% .
45–54 na ɛwɔ hɔ 8% .
55–64 na ɛwɔ hɔ 8% .
65+ na ɛwɔ hɔ 2% .
Esiane sɛnea asɛnka agua no yɛ nea wotumi hu nti, nnwumakuw a wɔn ani gye ho titiriw wɔ afɛfɛde mu no taa yɛ nea eye sen biara. Susuw ntadehyɛ, ahoɔfɛ ne honam ani hwɛbea, akwahosan ne yiyedi, ne nneɛma a wɔtɔn wɔ sotɔɔ mu ho. Na ɛnam Instagram’s built-in shopping tools nti, ɛyɛ mmerɛw sen bere biara sɛ wɔn a wɔde di dwuma no befi nneɛma a wohu so akɔtotɔ nneɛma mu. Instagram nso yɛ baabi a Millennials ne Gen X taa de wɔn ho hyɛ influencer content mu. Enti ɛyɛ platform a eye kyɛn so a wo ne UK influencers bɛyɛ adwuma.
Faako a wonyae: Instagram Wohia nsa a ɛyɛ wo IG nsɛm ho nhyehyɛe? Hwɛ Sprout Social’s Instagram Nhyehyɛe adwinnade no. TikTok nnipa dodow a ɛwɔ UK Esiane sɛ nnipa ɔpepem 26.8 na wɔde di dwuma denneennen wɔ UK nti, TikTok renya nkɔso ntɛmntɛm. Ɛhunuu nkɔanim 12.5% wɔ dawurubɔ a ɛkɔ soro wɔ afe 2024 ne 2025 ntam, na ɛmaa ɛyɛɛ sohyial network a ɛrenya nkɔsoɔ ntɛmntɛm wɔ UK no mu baako. TikTok akontaabu a aba foforo nso kyerɛ sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, UK a wɔde di dwuma no de nnɔnhwerew 49 ne simma 29 di dwuma ɔsram biara wɔ TikTok so, na ɛboro wiase nyinaa nnɔnhwerew 34 so koraa. Bere a Ofcom bɔ amanneɛ sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, bere a wɔde di dwuma simma 28 da biara no, DataReportal kyerɛ sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, wɔn a wɔde di dwuma wɔ UK no de simma 88.5 di dwuma da biara wɔ TikTok so. Ɔkwan biara so no, TikTok yɛ social media platform ahorow a wɔde di dwuma kɛse no mu biako wɔ bere a wɔde di dwuma mu. Nnipa dodow a wɔn mfe akɔ anim nso regye atenae no atom kɛse na, ɛno nso, ɛrema tumi a sɛ wɔkyekyem pɛpɛɛpɛ a, TikTok dwumayɛni a ɔwɔ UK no wɔ sɛ ɔbɛtɔ ade no akɔ soro. TikTok nnipa dodow a wɔwɔ UK sɛnea wɔadi te:
Mfe a Mfe Kuw Wɔn a Wɔde Di Dwuma wɔ UK no ɔha biara mu nkyem 100
18–24 na ɛwɔ hɔ 4% .
25–34 na ɛwɔ hɔ 8% .
35–49 na ɛwɔ hɔ 5% .
45–54 na ɛwɔ hɔ 9% .
55+ na ɛwɔ hɔ 4% .
Nea ɛyɛ anigye wɔ brand ahorow ho no, wɔn a wɔde di dwuma no mu dodow no ara reyɛ scroll, na ɛnyɛ posting. Ɛmfa ho sɛ ɛkame ayɛ sɛ nnipa ɔpepepem 2 na wɔde di dwuma wɔ wiase nyinaa no, wɔn a wɔde di dwuma no de video 16,000 pɛ na ɛto so simma biara (anaasɛ video ɔpepem 23 da biara). Eyi kyerɛ sɛ akansi kakraa bi na ɛbɛba na hokwan a eye ama nneɛma a wɔde di dwuma sɛ wɔbɛtwa mu. Te sɛ Instagram no, TikTok yɛ ahwɛyiye a ɛkorɔn, nanso nsonsonoe nketenkete bi wɔ vibe no nyinaa mu. Saa nsonsonoeɛ yi sesa nsɛm a ɛwɔ mu a ɛkɔ soro kɔ algorithm no atifi. Sɛ nhwɛso no, eMarketer bɔ amanneɛ sɛ video a wɔhwɛ ma wellness content no akɔ soro 391% YoY. Consumer packaged goods (CPG) ne retail nso yɛ soronko yiye a ɛwɔ 132% .ne 126% nkɔsoɔ wɔ adwene mu, sɛdeɛ ɛteɛ biara. Ahoɔfɛ kɔ so hyerɛn (110%), te sɛ ofie (91%) ne ntadehyɛ (83%). TikTok a ɛde viral product trends na ɛboa in-app adetɔ nti, ɛyɛ beae a UK consumer brands betumi ama top-of-funnel awareness ne conversions aba. Nnwumakuw te sɛ Wonderskin tumi tɔn bɛboro 413,000 wɔ TikTok Shop UK wɔ afe 2025 mu.
Faako a wonyae: TikTok LinkedIn nnipa dodow ho nsɛm a ɛwɔ UK LinkedIn wɔ asɔremma ɔpepepem 1.3 wɔ wiase nyinaa, na ɔpepem 48 wɔ UK. Ɛkame ayɛ sɛ ɛno yɛ ɔman no mu nnipa dodow nyinaa mu 70%. LinkedIn yɛ soronko wɔ sɛnea, mfe a obi adi ne ɔbarima anaa ɔbea nyinaa akyi no, nea wɔde di dwuma no dodow no ara yɛ pɛ. Ɛyɛ asɛnka agua a wɔayɛ ama adwumayɛfo a wɔyɛ adwumaden, na nkurɔfo de LinkedIn di dwuma de yɛ adwuma a ɛfa adwuma ho nkutoo. LinkedIn dwumadiefoɔ a wɔwɔ UK sɛdeɛ mfeɛ teɛ:
Mfe a Mfe Kuw Wɔn a Wɔde Di Dwuma wɔ UK no ɔha biara mu nkyem 100
18–24 na ɛwɔ hɔ 1% .
25–34 na ɛwɔ hɔ 3% .
35–54 na ɛwɔ hɔ 2% .
55+ na ɛwɔ hɔ 4% .
Yebetumi ahu sɛ dɔn no curve no skews kakra mmofra, nanso ne nam da Gen Z a wɔn mfe akɔ anim ne Millennials mu. Sɛnea mpanyimfo dodow taa ne mfe a obi adi no wɔ abusuabɔ no, eyinom ne mfe dodow a wɔtaa de bata mfinimfini mpanyimfo ne C-suite ho. Wei ma LinkedIn yɛ atenaeɛ a ɛyɛ pɛpɛɛpɛ a wɔde bɛma wɔn a wɔsi gyinaeɛ titire no de nsɛm a ɛkorɔn di nkitaho. Titiriw no, atenaeɛ no yɛ kɛseɛ ma B2B adetɔfoɔ a wɔbɛduru wɔn nkyɛn wɔ adwumayɛ, IT, sikasɛm ne adetɔn mu. Fa di dwuma de kyerɛ nimdeɛ denam brand ho nsɛm, adwene akannifo nsɛm ne nnwuma mu nhumu so. Hwɛ LinkedIn post adwene pii ma UK brands na ɛbɛhyɛ wo nkuran. YouTube nnipa dodow ho nsɛm a ɛwɔ UK YouTube wɔ nnipa ɔpepem 55.5 a wɔyɛ nnam wɔ UK, na ɛkame ayɛ sɛ ɛyɛ nnipa dodow no nyinaa mu 80%. Sɛnea wobɛhwɛ kwan wɔ asɛm a ɛfa mmofra a wɔfa wɔn sɛ wɔn mma pii ho no, ɔbarima ne ɔbea ntam mpaapaemu no yɛ teateaa te sɛ razor: 50.2% mmea vs. 49.8% mmarima. YouTube yɛ saa nhyiam ahorow a ɛwɔ anigye kɛse wɔ mfe a wɔadi nyinaa mu no mu biako. Sɛ yɛgyina YouTube akontabuo a ɛtwa toɔ so a, ɛyɛ social network a ɛtɔ so mmiɛnsa a agye din wɔ wiase nyinaa. Na saa ara na ɛte wɔ UK nso. Ofcom data no da no adi sɛ YouTube yɛ social media app a ɛtɔ so mmiɛnsa a agye din sen biara wɔ mfeɛ ahodoɔ mu:
Mfeɛ 18-34: 84% na wɔduru Mfeɛ 35-54: 75% na wɔduru Mfeɛ 55+: 60% du
Ɛsan nso yɛ social media app a wɔde di dwuma kɛse wɔ bere a wɔde di dwuma da biara da no mu. Sɛ wɔkyekyem pɛpɛɛpɛ a, UK adetɔfo de simma 51 tra asɛnka agua so da biara, na nnipa nkumaa de bere pii di dwuma kɛse. Mfe a wɔadi a wɔnyɛ nnam pii (55+) mpo de anyɛ yiye koraa no simma 28 di dwuma da biara wɔ YouTube. Esiane sɛ ɛwɔ baabiara nti, ɛkame ayɛ sɛ wɔde nnipa dodow nyinaa gyina hɔ ma. Wɔ saa ntease no mu no, wubetumi asusuw YouTube ho sɛ ɛne hyper-specialized LinkedIn no bɔ abira. YouTube de nsɛm ma niche biara a wubetumi asusuw ho. Na platform’s focus on audio-visual formats ma ɛyɛ pɛpɛɛpɛ ma nsɛm a ɛma nsɛm a ɛkyerɛ B2C ne B2B adetɔfoɔ nyinaa kwan wɔ wɔn akwantuo no nyinaa mu. Susuw ho: nneɛma a wɔde kyerɛ, influencer vlogs, sɛnea wɔyɛ akwankyerɛ, adwumayɛbea/store akwantu ne video ahorow a wɔde yi adaka mu. X (kan no na wɔfrɛ no Twitter) nnipa dodow ho akontaabu wɔ UK Esiane sɛ nnipa ɔpepem 19 na wɔde di dwuma nti, X yɛ social media platform ahorow a wɔmfa nni dwuma kɛse wɔ UK no mu biako. Eyi kyerɛ sɛ ne UK dwumadiefoɔ dodoɔ so atew 12% wɔ afe 2024 awieeɛ ne afe 2025 awieeɛ ntam, a ɛne nnipa ɔpepem 5.05 a wɔde di dwuma no a wɔahwere no yɛ pɛ. Bere a 10% afi hɔ no, UK a wɔde di dwuma no mu 33% asusuw ho sɛ wobefi hɔ, na wɔaka nsakrae a aba wɔ asɛnka agua no mu wɔ nnansa yi mfe mu no ho asɛm. Ɛno akyi no, ne mmarima-skewed user base (67.8% ne 32.1% mmea) de pɔteeyɛ ma mmarima-focused brands. Data a ɛwɔ X (kan no na wɔfrɛ no Twitter) nnipa dodow ho wɔ UK no kyerɛ sɛ ɛyɛ beae pa a wobetumi akɔ tech adwumayɛfo ne agumadi akyidifo nkyɛn. Eyi akyi no, X kɔ so de bere ankasa mu nkɔmmɔbɔ ahorow twa nsɛmti ne nsɛm a ɛrekɔ so ho hyia. Enti ɛyɛ platform ma UK brands sɛ wɔbɛfa amammerɛ bere mu. Bere ankasa mu nkitahodi hokwan no nso ma ɛfata ma sohyial media adetɔfo som ntɛm. Mfeɛ ho nsɛm a ɛfa UK pɔtee ho no nni hɔ mprempren, nanso X’s global age breakdown ni:
Mfe a Mfe Kuw Wiase Nyinaa Nnipa a Wɔde Di Dwuma no Ɔha biara mu nkyem 100
13-17 na ɛwɔ hɔ 2% .
18–24 na ɛwɔ hɔ 1% .
25–34 na ɛwɔ hɔ 5% .
35–49 na ɛwɔ hɔ 1% .
50+ na ɛwɔ hɔ 3% .
Sɛ wopɛ nhumu a ɛkɔ akyiri a, hwɛ Sprout Social’s Twitter Analytics adwinnade no. WhatsApp nnipa dodow a ɛwɔ UK WhatsApp yɛ social media platform kɛseɛ wɔ UK wɔ sɛdeɛ wɔbɛtumi adu ho, a mpaninfoɔ 90% na wɔde di dwuma wɔ May 2025, ɛboroo 87% wɔ afe 2024. Ɛkame ayɛ sɛ ɛwɔ amansan nyinaa a ɛkɔ so wɔ mfeɛ nyinaa mu:
18-34: 92% na wɔadu ho 35-54: 91% na wɔadu ho 55+: 93% na wɔadu ho
Bio nso, ɛkame ayɛ sɛ mmarima ne mmea mu mpaapaemu no yɛ mmea 52% mpo wɔ mmarima 48% mu. UK adetɔfo nso de bere pii redi dwuma wɔ app no so, na ankorankoro biara de bɛyɛ simma 17 di dwuma da biara. Na 74% wɔ intanɛt sompanyimfo a wɔwɔ UK no nya app no da biara da. Esiane sɛ ɛyɛ “equaliser kɛse” nti, WhatsApp yɛ platform a ɛsɛ sɛ UK brands kɔ so tra hɔ. Ɛnam ne nkrasɛm a wɔde mena ntɛm ara nnwinnade nti, ɛyɛ ɔkwan pa a wɔfa so di nkitaho wɔ nkɔmmɔbɔ mu. Wo WhatsApp aguadi nhyehyɛe no betumi ayɛ sɛ wode nsɛm a wopɛ sɛ wokɔ mu no bɛmena na woadi adetɔfo hwɛ ho nsɛmmisa a ɛyɛ den ho dwuma. Bere a asɛnka agua no de adwumayɛ nnwinnade foforo reba no, akɔ so afi sɛ ɛyɛ atipɛnfo nkɔmmɔbɔ app ara kwa na mprempren ɛyɛ ɔkwan titiriw a wɔfa so nya sika na wɔkora so. Atiefo Ho Nsɛm a Ɛfa Social Media Platforms Titiriw (UK) Ho .
Social Media Platform a Wɔde Di Dwuma Mfe a obi adi Ɔbarima ne Ɔbea Ntam Skew Adwumayɛ ho Botae a Wɔde Di Dwuma
Facebook so 25–34 na ɛwɔ hɔ 52.7% yɛ mmea vs. 47.3% yɛ mmarima Asetra mu aguadi, mpɔtam hɔ adansi
Instagram 25–34 na ɛwɔ hɔ 54.2% yɛ mmea vs. 45.8% yɛ mmarima Asetra mu aguadi, influencer aguadi
TikTok a wɔde di dwuma 25–34 na ɛwɔ hɔ 61.5% yɛ mmea vs. 38.5% yɛ mmarima Brand awareness, asetra mu aguadi
LinkedIn so 25–34 na ɛwɔ hɔ 45.5% yɛ mmea vs. 54.5% yɛ mmarima B2B awo ntoatoaso a edi kan
YouTube so 18-34 na ɛwɔ hɔ 50.2% yɛ mmea vs. 49.8% yɛ mmarima Brand awareness, adetɔfo nkyerɛkyerɛ
X (kan no na wɔfrɛ no Twitter) . 25-34 na ɛwɔ hɔ 32.1% yɛ mmea vs. 67.8% yɛ mmarima Bere ankasa mu amammerɛ mu mfaso, adetɔfo hwɛ
WhatsApp na ɛyɛ adwuma Mfe a wɔadi nyinaa 52% yɛ mmea vs. 48% yɛ mmarima Nkɔmmɔbɔ aguadi, adetɔfo hwɛ a wɔayɛ ama wɔn ankasa
Sɛnea wode nnipa dodow ho nhumu bedi dwuma de ama wo UK nhyehyɛe atu mpɔn Sɛnea wobɛtumi de UK social media nnipa dodoɔ titire yi adi dwuma de abɔ wo 2026 nhyehyɛeɛ no amanneɛ nie: 1. Fa asɛnka agua ahorow di kan a egyina atiefo a wode w’ani asi wɔn so no so Social media aguadi a etu mpɔn nyinaa fa sɛ wubedu w’atiefo nkyɛn wɔ baabi a wɔwɔ no ho. Ɛho nhia sɛ wobɛkɔ baabiara prɛko pɛ. Fa w’adwene si platform ahorow a ntease wom kɛse no so kɛkɛ denam wo adetɔfo nipasu a wode bɛtoto nnipa dodow ho nsɛm a ɛwɔ atifi hɔ no ho no so. Sɛ nhwɛso no, Facebook sɛ wɔde wɔn ani asi Mfirihyia Apemfo a wɔn mfe akɔ anim ne Gen X-ers so de ayɛyɛde ahorow a ɛyɛ fɛ anaa mpɔtam hɔ nnwuma. Anaasɛ TikTok sɛ wɔde ahoɔfɛ anaa ntadehyɛ nneɛma a wɔde wɔn ani asi Gen Zs ne Millennials nkumaa so. 2. Tailor nne, format ne post bere Nsonsonoeɛ kɛseɛ a ɛwɔ atifi hɔ social media platforms no mu ne style ne content format no nyinaa. Ebia obi a wadi mfe 25 a ɔwɔ TikTok so de ne ho bɛhyɛ video ahorow a ɛyɛ anigye a ne kɛse te sɛ nea wɔka no mu wɔ akwan a aba so te sɛ siesie ne ho-ne-me ne POV mu. Nanso ebia obi a wadi mfe 45 a ɔwɔ LinkedIn bɛhwehwɛ nsusuwii akannifo nkyerɛwee a nhumu wom afi nnwuma akannifo hɔ. Ɛsɛ sɛ wosiesie wo nsɛm no nne ne sɛnea wɔahyehyɛ no sɛnea atiefo dodow ne nsɛm a ɛkɔ so wɔ asɛnka agua biara so no te. Bere yɛ ade foforo a ɛsɛ sɛ wosusuw ho, a nea ɔde di dwuma no dwumadi gu ahorow wɔ da no mu bere mu wɔ nhyiam ase. Hwɛ sɛ wode bere bɛhyɛ wo nsɛm no mu sɛnea ɛbɛyɛ a ebedu w’atiefo nkyɛn bere a wɔreyɛ nnam wɔ asɛnka agua pɔtee bi so no. Fa Sprout’s data a ɛfa mmere a eye sen biara a wode bɛto social media so wɔ UK no di dwuma de kyerɛ wo nhoma tintim nhyehyɛe kwan. Afei hwɛ platform-specific analytics mu na hwɛ bere a ɛyɛ adwuma yiye ma wo. 3. Fa influencer fekubɔ ne atiefo data a ɛyɛ pɛpɛɛpɛ hyia Atiefo dodow betumi ayɛ soronko kɛse wɔ ɔbɔadeɛ ho nsɛm nyinaa mu. Sɛ nhwɛsoɔ no, Instagram influencer bi betumi anya mmaa akyidifoɔ 84%, a akyidifoɔ 45% adi mfeɛ 35 kɔsi 44. Enti ebia wɔrenyɛ wɔn a wɔfata yie mma brand a ɛpɛ sɛ ɛduru mmarima a wɔde di dwuma dodoɔ no ara a wɔadi fi mfeɛ 25 kɔsi 34 nkyɛn. Ansa na wode sika bɛto UK influencer ɔsatu mu no, hwɛ hu sɛ wobɛnya ɔbɔadeɛ no atiefoɔ mpaapaemu de ahwɛ sɛ ɛne nnipa dodoɔ a wɔsakyera kɛseɛ a wɔakyerɛ wɔ wo nhyehyɛeɛ a ɛfa biribiara ho no hyia. Sɛnea wɔde Sprout Social bedi dwuma ama atiefo a wɔde wɔn ani asi wɔn so nyansam Sɛ wowɔ adwene a ɛfa UK sohyial media nnipa dodow atitiriw ho a, ɛboa wo ma wote baabi a wode w’adwene besi wo mmɔdenbɔ so ase. Nanso ɛsɛ sɛ wututu w’atiefo dodow mu kɔ akyiri na ama woate nea ɛne w’atiefo soronko no yɛ adwuma ase. Efi nneɛma a ɛrekɔ so a ɛho hia so kosi nsɛm a ɛwɔ mu no akwan horow a wɔde wɔn ho hyɛ mu so no, w’atiefo nhumu betumi akyerɛ wo sɛnea wubenya gua so kyɛfa wɔ UK. Na ɛno ara ne deɛ wobɛtumi de Sprout’s Social Listening nnwinnadeɛ ne atiefoɔ dodoɔ ho amanneɛbɔ nneɛma ayɛ. Atiefo dodow mu mpaapaemu a emu dɔ ne nkɔmmɔbɔ mu nhumu kyerɛ wo nnipa ko a w’atiefo yɛ ne nea ɛho hia wɔn mprempren ara. Sɔ Sprout Social free hwɛ denam nnafua 30 sɔhwɛ so Woasiesie wo ho sɛ wobɛdan w’atiefo nhumu ayɛ no ɔkwan a wɔfa so yɛ adwuma? Nya Sprout kwa nnafua 30. The post UK sohyial media aguadi nnipa dodow 2026 appeared first on Sprout Social.
