Kusukela ekutholweni komkhiqizo kuya ekuphumeni, inkundla yezokuxhumana ichaza uhambo lwesimanje lwamakhasimende. Njengoba u-43% wabathengi base-UK abasebenzisa ukusesha komphakathi nsuku zonke, akuselona ithuluzi lokuxhumana nje kuphela, kuyinjini yokusesha eyinhloko. Futhi kubantu abasha, lolu shintsho lugqama nakakhulu. Kungani ukuqonda izibalo zabantu ezinkundleni zokuxhumana zase-UK kubalulekile kubakhangisi Isu ledijithali eliwinayo liyazi ukuthi likhuluma nobani. Futhi ezilalelini zase-UK, lezo zingxoxo zenzeka ezinkundleni zokuxhumana. Ngokusho kwe-Sprout Social's UK Index, ama-91% abathengi base-UK bahambisana nezitayela nezikhathi zamasiko ngokusebenzisa izinkundla zokuxhumana. Abantu baseBrithani babeka inani eliphakeme ubuqiniso, ukubaluleka kwamasiko kanye nokufika ngesikhathi kwezokuxhumana ngomkhiqizo. Lokhu kusho ukuthi okuqukethwe kwakho kudinga ukukhombisa lawa mavelu kanye nokuthi asho ukuthini ngezibalo zabantu ezihlukene. Okuzizwa kuhlobene ngokwesiko futhi kuyisikhathi esifanele kumfundi wasenyuvesi oneminyaka engu-19 kuhluke kakhulu kulokho okuhambisana nomzali oneminyaka engu-43 ubudala wabantwana ababili. Nokho zombili izibalo zabantu zisebenza kakhulu ezinkundleni zokuxhumana futhi zilindele okuqukethwe okukhuluma nazo. Kungenjalo, kunomehluko endleleni izethameli ezifanayo ezisebenzisa ngayo amapulatifomu ahlukene. Isibonelo, oneminyaka engu-43 ubudala angase asebenzise i-LinkedIn ukuze enze ucwaningo lochwepheshe kodwa i-Instagram ukuthenga izingubo zezingane. Yingakho ukuqonda izibalo zabantu kubalulekile, njengoba kunquma ifomethi, ithoni kanye nenhloso yokuqukethwe okukhiqizayo. Ukwenza kahle kukuvumela ukuthi:
Dala okuqukethwe kwenkundla yezokuxhumana okuhambisana nemiphakathi ethile Lungisa isu lakho ngokusekelwe kulokho okufunwa umphakathi wakho Khetha abagqugquzeli abantu bakho ohlosiwe abaxhumana nabo Hlela okuqukethwe kwakho namasu ezinkundla ezithile
Kokubili inselele kanye nethuba kulele ekudaluleni ukuthi abantu ohlosiwe bazisebenzisa kanjani futhi kuphi inkundla yezokuxhumana. Ukusetshenziswa kwenkundla yezokuxhumana yase-UK ngokweminyaka nangesizukulwane E-UK, izinkundla zokuxhumana ziheha izethameli ezinkulu kuwo wonke amaqembu obudala futhi ukusetshenziswa kwansuku zonke kwenkundla yezokuxhumana kuphezulu. Ngaphambi kokungena emininingwaneni yenethiwekhi yokuxhumana nomphakathi ngayinye, kufanelekile ukubuka isithombe esibanzi semikhuba yenkundla yezokuxhumana yase-UK ehlobene nobudala nesizukulwane. Ukusetshenziswa kwenkundla yezokuxhumana kuphezulu phakathi kwabantu abasha. Ngokusho kwe-Statista, u-98% wama-Gen Zs ubesebenzisa izinkundla zokuxhumana e-UK kusukela ngoSepthemba 2024. Iminyaka eyinkulungwane ilandela ngemuva ku-97%. Ngaleso sikhathi, u-92% weGen X kanye nama-86% wama-Baby Boomers bebesebenzisa izinkundla zokuxhumana. Uma kukhulunywa ngezinkundla ezithile, i-WhatsApp inokungena okuphezulu kakhulu kuwo wonke amaqembu eminyaka njengoba kubikwe ku-Ofcom Online Nations Report 2025. I-Facebook, YouTube ne-Instagram zilandela ngemuva ngokulandelana. Ukuchezuka okukhulu kubasebenzisi abaneminyaka engama-55 nangaphezulu, abasebenzisa i-Facebook Messenger ngaphezu kwe-Instagram. Kodwa uma ubheka isikhathi esichithwa ezinkundleni zokuxhumana ezihlukene, ungathola umqondo ongcono wokuthi amaqembu eminyaka ahlukene asebenzisa inkundla ngayinye ngokuhlukile.
I-YouTube: inkundla esetshenziswa kakhulu kubasebenzisi abaneminyaka engu-18-34, enesilinganiso samaminithi angu-88 achithwa nsuku zonke. I-TikTok iyinkundla yesibili esetshenziswa kakhulu, enemizuzu engama-49 echithwa ngosuku ngokwesilinganiso, ilandelwa yi-Instagram ngemizuzu engama-35. I-Facebook ne-Messenger: idumile phakathi kwabasebenzisi abaneminyaka engama-35-54 ubudala, ngesilinganiso semizuzu engama-50 echithwa nsuku zonke. I-YouTube iza ngokulandelayo, ngesilinganiso esiyimizuzu engama-43 ngosuku. I-Facebook ne-Messenger: iphinde ilawule isikhathi esichithwa ezinkundleni zokuxhumana kubasebenzisi abaneminyaka engaphezu kwengama-55. Leli qembu lobudala lichitha isilinganiso semizuzu engama-45 ngosuku kulezi zinkundla. I-YouTube iyinkundla yezokuxhumana esetshenziswa kakhulu yesibili, enemizuzu engama-28 echithwa ngosuku ngokwesilinganiso.
Umthombo: Ofcom Uma ubheka la maphethini, ungabona ukuthi i-Facebook ne-Messenger ziyizinketho ezidumile ze-Millennials kanye no-Gen Xers-izizukulwane ezimbili ezinemali engenayo ephezulu kakhulu e-UK. Ngaleso sikhathi, i-YouTube ne-TikTok babusa kwa-Gen Zs, okungenzeka ukuthi basebenzise izinkundla zokuxhumana ukuthola umkhiqizo. I-UK Social Media Platform Dominance by Age Group (2026)
Iqembu lobudala Inkundla Esetshenziswa Kakhulu (Isikhathi Sansuku Zonke Esichithwe) Inkundla Edume Kakhulu (Ukungena) Ikesi Eliyinhloko Lokusetshenziswa Kwezentengiso
Iminyaka engu-18-34 I-YouTube WhatsApp Ukuqwashisa Ngomkhiqizo
Iminyaka engu-35-54 Facebook + Messenger WhatsApp I-Social Commerce
Iminyaka engu-55+ Facebook + Messenger WhatsApp I-Social Commerce
Ukuhlukaniswa kwabantu kwe-Platform-by-platform yase-UK Ukuqonda izibalo zabantu ezinkundleni zokuxhumana ezahlukene kukunikeza umbono wokuthi izithameli zakho ezihlosiwe zikuphi nokuthi ziyisebenzisa kanjani inkundla ngayinye. Ngakho-ke ungakwazi ukuhlanganisa amasu akho enkundla ethile ngokufanele. Izibalo zabantu be-Facebook e-UK Ngokusho kweDathaReportal, i-UK inenani eliphelele lezigidi ezingu-38.8Abasebenzisi be-Facebook. Lokho cishe ku-55% yenani labantu. Sesidlulile kakhulu esigabeni sokukhula esibonakala ku-TikTok, kodwa izindaba ezinhle ukuthi ukusetshenziswa kusahamba ngamandla. Lokho kuyiqiniso ikakhulukazi kwezohwebo, lapho izici ezintsha zengezwa nsuku zonke. Eqinisweni, i-Facebook kanye nohlelo lwayo lwe-Messenger oluhambisanayo yilapho abantu abadala beMillennials kanye neGen X bechitha isikhathi esiningi. Sekushiwo lokho, ayidumile kakhulu phakathi kweGen Z kanye neMillennials encane. Isilinganiso senani lesikhathi abasebenzisi base-UK abasichitha kuhlelo lokusebenza imizuzu engama-43 ngosuku. Abasebenzisi abaneminyaka engu-18 kuya kwengama-34 basebenzisa isilinganiso semizuzu engama-31 ngosuku ku-Facebook naku-Messenger. Izibalo zabasebenzisi be-Facebook e-UK ngeminyaka yobudala:
Iqembu lobudala Iphesenti labasebenzisi base-UK
18–24 15%
25–34 8%
35–44 8%
45–54 7%
55–64 8%
65+ 12%
Isilinganiso seminyaka yabasebenzisi be-Facebook siphakathi kweminyaka engama-25 nengama-44, kanti leli qembu lobudala lenza cishe ingxenye yesisekelo sabasebenzisi bepulatifomu. Inyakazisa indala kunezinye izinkundla ngoba izethameli sezivuthiwe. Futhi lokho kungaba yinto enhle. Izinkulungwane zeminyaka ezindala kanye no-Gen X banemali engenayo ephezulu kakhulu etholakalayo etholakala emkhayeni ngamunye e-UK. Ngakho-ke, uma unemikhiqizo yamathikithi aphezulu noma izinto zikanokusho, i-Facebook ingaba ukubheja kwakho okuhle kakhulu. Ngezici ezifana ne-Marketplace kanye namaqembu e-Facebook, inkundla nayo inhle ekukhangiseni izethameli zendawo kanye nokwakha imiphakathi. Ukuze uthole imininingwane eyengeziwe, ithuluzi le-Sprout Social's Facebook Analytics likumbozile. Izibalo zabantu be-Instagram e-UK I-DataReportal ikhombisa ukuthi i-UK inenani labasebenzisi abayizigidi ezingama-35.5. Lokho kungama-50.9% yenani labantu kanye nama-59.5% wabantu abafanelekile (abaneminyaka engaphezu kuka-13). Izibalo zakamuva ze-Instagram zase-UK zibonisa ukuthi iBrits ichitha isilinganiso semizuzu engama-53 ngosuku, noma cishe amahora ayisithupha ngesonto, endaweni yesikhulumi. Lokhu kuhluke kakhulu kwedatha ye-Ofcom, ekhombisa ukuthi abasebenzisi base-UK bachitha isilinganiso semizuzu engama-20 ngosuku ku-Instagram. Kungakhathaliseki ukuthi yikuphi, ungabona ngokucacile ukuthi i-UK inesifiso esinamandla sokuqukethwe kwe-Instagram. Eqinisweni, i-Spriut's UK Index ibonisa ukuthi isiteji esiphezulu sokuhambisana nezitayela, nge-54% yabathengi base-UK abayisebenzisela le njongo.
Iningi labasebenzisi be-Instagram base-UK bangoGen Z kanye neMillennials, kodwa uGen Xers noBoomers basasebenza endaweni yesikhulumi. Izibalo ze-Instagram yobudala e-UK ngeminyaka:
Iqembu lobudala Iphesenti labasebenzisi base-UK
18–24 19%
25–34 5%
35–44 7%
45–54 8%
55–64 8%
65+ 2%
Ngenxa yemvelo ebonakalayo yenkundla, amabhrendi okukhanga kwawo okuyinhloko kusekubuhleni ngokuvamile enza kahle kakhulu. Cabanga ngemfashini, ubuhle nokunakekelwa kwesikhumba, impilo nokuphila kahle, kanye nemikhiqizo yokudayisa. Futhi ngamathuluzi okuthenga akhelwe ngaphakathi e-Instagram, kulula kunangaphambili ukuthi abasebenzisi basuke ekutholeni umkhiqizo baye ekukhokheni. I-Instagram futhi yilapho iMillennials kanye noGen X kungenzeka kakhulu bazibandakanye nokuqukethwe kwethonya. Ngakho-ke inkundla enhle kakhulu yokusebenzisana nabagqugquzeli base-UK.
Umthombo: Instagram Udinga isandla ukuhlela okuqukethwe kwakho kwe-IG? Bheka ithuluzi lokuhlela le-Sprout Social lika-Instagram. Izibalo zabantu zeTikTok e-UK Ngabasebenzisi abasebenzayo abayizigidi ezingama-26.8 e-UK, iTikTok isesigabeni sokukhula ngokushesha. Ibone ukukhuphuka okungu-12.5% ekufinyelelweni kwezikhangiso phakathi kuka-2024 no-2025, okuyenza ibe ngenye yamanethiwekhi omphakathi akhula ngokushesha e-UK. Izibalo zakamuva ze-TikTok futhi zibonisa ukuthi abasebenzisi base-UK bachitha isilinganiso samahora angama-49 nemizuzu engama-29 ngenyanga ku-TikTok, ngaphezu kwesilinganiso somhlaba wonke samahora angama-34. Ngenkathi i-Ofcom ibika isikhathi esimaphakathi sansuku zonke esichithwe imizuzu engama-28, iDathaReportal ikhombisa ukuthi abasebenzisi base-UK bachitha isilinganiso semizuzu engama-88.5 ngosuku ku-TikTok. Noma iyiphi indlela, i-TikTok ingenye yezinkundla zokuxhumana ezisetshenziswa kakhulu ngokuya kwesikhathi esichithiwe. Izibalo zabantu abadala nazo ziya ngokuya zamukela inkundla futhi, zikhulisa amandla okuthenga omsebenzisi ojwayelekile weTikTok e-UK. I-TikTok demographics e-UK ngeminyaka:
Iqembu lobudala Iphesenti labasebenzisi base-UK
18–24 4%
25–34 8%
35–49 5%
45–54 9%
55+ 4%
Kuyathakazelisa amabhrendi, abasebenzisi abaningi bayaskrola, abathumeli. Ngaphandle kwabasebenzisi bomhlaba abacishe babe yizigidi eziyizinkulungwane ezimbili, abasebenzisi bathumela kuphela amavidiyo ayi-16,000 ngomzuzu (noma amavidiyo ayizigidi ezingama-23 ngosuku). Lokhu kusho ukuncintisana okuncane kanye nethuba elingcono lokuthi imikhiqizo inqamule. Njengo-Instagram, iTikTok iyinkundla ebonakalayo kakhulu, kepha kunomehluko omncane ku-vibe iyonke. Lo mehluko ushintsha ukuthi yikuphi okuqukethwe okukhuphukela phezulu kwe-algorithm. Isibonelo, i-eMarketer ibika ukwenyuka okungu-391% kweYoY ekubukweni kwevidiyo kokuqukethwe kwezempilo. Izimpahla ezipakishwe ngabathengi (CPG) nezitolo nazo zenza kahle kakhulu ngo-132%kanye nokukhula ngo-126% emibonweni, ngokulandelana. Ubuhle buyaqhubeka nokugqama (110%), njengoba kwenza ekhaya (91%) nemfashini (83%). Njengoba i-TikTok ishayela amathrendi omkhiqizo wegciwane futhi isekela ukuthengwa kwangaphakathi nohlelo, indawo lapho imikhiqizo yabathengi base-UK ingashayela ukuqwashisa okuphezulu nokuguqulwa. Imikhiqizo efana neWonderskin ikwazile ukuthengisa amayunithi angaphezu kuka-413,000 ku-TikTok Shop UK ngo-2025.
Umthombo: TikTok I-LinkedIn demographics e-UK I-LinkedIn inamalungu ayizigidi eziyizinkulungwane eziyi-1.3 emhlabeni jikelele, nezigidi ezingama-48 e-UK. Lokho cishe ku-70% yenani labantu bezwe. I-LinkedIn ihlukile kulokho, iminyaka nobulili, nakuba isisekelo sabasebenzisi sisebenzisa izinto ezifanayo. Kuyinkundla eyenzelwe ochwepheshe abamhlophe, futhi abantu basebenzisa i-LinkedIn ngezinjongo ezihlobene nomsebenzi kuphela. Abasebenzisi be-LinkedIn e-UK ngeminyaka yobudala:
Iqembu lobudala Iphesenti labasebenzisi base-UK
18–24 1%
25–34 3%
35–54 2%
55+ 4%
Siyabona ukuthi ijika lensimbi ligoba kancane, kodwa inyama yalo ilele kuGen Z kanye neMillennials endala. Njengoba izinga labadala livame ukuhlobana nobudala, laba abakaki beminyaka yobudala ngokuvamile abahlotshaniswa nokuphatha okumaphakathi kanye ne-C-suite. Lokhu kwenza i-LinkedIn ibe yinkundla ekahle yokubandakanya abenzi bezinqumo ababalulekile ngokuqukethwe kwekhwalithi ephezulu. Ikakhulukazi, iplatifomu inhle kakhulu ekufinyeleleni abathengi be-B2B ekuphathweni, IT, ezezimali kanye nokuthengisa. Yisebenzise ukuze ubonise ubuchwepheshe ngezindaba zomkhiqizo, okuqukethwe kobuholi obucatshangelwe kanye nemininingwane yomkhakha. Bheka eminye imibono yokuthunyelwe kwe-LinkedIn yemikhiqizo yase-UK ukuze ikukhuthaze. Izibalo zabantu be-YouTube e-UK I-YouTube inabasebenzisi abasebenzayo abangu-55.5 million e-UK, okwenza cishe u-80% yenani labantu. Njengoba ungalindela esimweni sokutholwa kwenqwaba, ukuhlukaniswa kobulili kuncane kakhulu: 50.2% kwabesifazane vs. 49.8% besilisa. I-YouTube ingenye yalezo nkundla ezikhangayo kuwo wonke amaqembu eminyaka. Ngokusekelwe ezibalweni zakamuva ze-YouTube, iyindawo yesithathu yokuxhumana nabantu edume kakhulu emhlabeni jikelele. Futhi okufanayo kuyiqiniso nase-UK. Idatha ye-Ofcom iveza ukuthi i-YouTube iwuhlelo lwesithathu lohlelo lokusebenza lwenkundla yezokuxhumana oludume kakhulu kuwo wonke amaqembu obudala obuhlukahlukene:
Iminyaka engu-18-34: 84% ifinyelela Ubudala 35-54: 75% ukufinyelela Iminyaka engu-55+: 60% ifinyelele
Futhi kuwuhlelo lokusebenza lwenkundla yezokuxhumana olusetshenziswa kakhulu ngokuya kwesikhathi esichithwa nsuku zonke. Abathengi base-UK bachitha isilinganiso semizuzu engama-51 ngosuku endaweni yesikhulumi, futhi abantu abasha bachitha isikhathi esiningi kakhulu. Ngisho neqembu leminyaka yobudala elincane kakhulu (55+) lichitha okungenani imizuzu engu-28 ngosuku ku-YouTube. Ngokunikezwa kwayo yonke indawo, cishe zonke izibalo zabantu zimelelwe. Ngalowo mqondo, ungacabanga nge-YouTube njengento ephambene ne-LinkedIn ene-hyper-specialized. I-YouTube iletha okuqukethwe kuyo yonke indawo ongayicabanga. Futhi ukugxila kweplathifomu kumafomethi alalelwayo nokubukwayo kuyenza ifaneleke kokuqukethwe okufundisayo okuqondisa kokubili abathengi be-B2C ne-B2B kulo lonke uhambo lwabo. Cabanga: amademo omkhiqizo, ama-vlog ethonya, imihlahlandlela yokwenza, ukuvakasha kwasefekthri/kwesitolo namavidiyo we-unboxing. X (phambilini eyayaziwa ngokuthi i-Twitter) izibalo zabantu e-UK Ngabasebenzisi abayizigidi ezingu-19, i-X ingenye yezinkundla zokuxhumana ezisetshenziswa kancane e-UK. Lokhu kumaka ukwehla ngo-12% kubasebenzisi bayo base-UK phakathi kokuphela kuka-2024 nasekupheleni kuka-2025, okulingana nokulahlekelwa kwabasebenzisi abayizigidi ezingu-5.05. Nakuba i-10% ihambile, i-33% yabasebenzisi base-UK bacabange ukuhamba, becaphuna izinguquko endaweni yesikhulumi eminyakeni yamuva. Sesikushilo lokho, isisekelo sayo sabasebenzisi abajikijelwe kakhulu besilisa (67.8% kanye no-32.1% wabesifazane) sinikeza imininingwane ethile yemikhiqizo egxile kwabesilisa. Idatha eku-X (owayekade eyi-Twitter) e-UK ikhombisa ukuthi indawo enhle yokufinyelela ochwepheshe bezobuchwepheshe nabalandeli bezemidlalo. Ngale kwalokhu, u-X uyaqhubeka nokuqhuba izingxoxo zesikhathi sangempela mayelana nezihloko nezindaba ezithrendayo. Ngakho-ke inkundla yemikhiqizo yase-UK ukuthi ingene ezikhathini zamasiko. Ithuba lokuzibandakanya kwesikhathi sangempela liphinde lenze lifanelekele insizakalo yamakhasimende yenkundla yezokuxhumana esheshayo. Idatha ehlobene nobudala eqondene ne-UK ayitholakali okwamanje, kodwa nansi ukuhlukaniswa kweminyaka yobudala ka-X:
Iqembu lobudala Amaphesenti Abasebenzisi Bomhlaba
13-17 2%
18–24 1%
25–34 5%
35–49 1%
50+ 3%
Ukuze uthole imininingwane enemininingwane, hlola ithuluzi le-Sprout Social lika-Twitter Analytics. Izibalo zabantu be-WhatsApp e-UK I-WhatsApp iyinkundla yezokuxhumana enkulu kunazo zonke e-UK mayelana nokufinyeleleka kwayo, nabantu abadala abangamaphesenti angama-90 abayisebenzisa ngoMeyi 2025, isuka ku-87% ngo-2024. Inokungena okucishe kufinyelele indawo yonke kuyo yonke iminyaka yobudala:
18-34: 92% ukufinyelela 35-54: 91% ukufinyelela 55+: 93% ukufinyelela
Ukwengeza, ukuhlukaniswa kobulili cishe ngisho nabesifazane abangu-52% vs. 48% amadoda. Abathengi base-UK nabo bachitha isikhathi esiningi kuhlelo lokusebenza, umuntu ngamunye elusebenzisa cishe imizuzu eyi-17 ngosuku. Futhi u-74% we-inthanethiabadala e-UK ukufinyelela uhlelo lokusebenza nsuku zonke. Njengoba “iyisilinganisi esikhulu,” i-WhatsApp iyinkundla lapho imikhiqizo yase-UK idinga ukugcina ubukhona. Ngamathuluzi ayo okuthumela imiyalezo esheshayo, iyisiteshi esihle kakhulu sohwebo lwezingxoxo. Isu lakho lokumaketha le-WhatsApp lingabandakanya ukuthumela ukusakazwa kokungena kanye nokusingatha imibuzo eyinkimbinkimbi yokunakekelwa kwamakhasimende. Njengoba le nkundla yethula amathuluzi amasha ebhizinisi, isidlulile ekubeni uhlelo lokusebenza lwengxoxo nje nontanga futhi manje isebenza njengesiteshi esiyinhloko semali engenayo nesokugcina. Amaphrofayili Ezithameli Ezinkundla Ezinkulu Zenkundla Yezokuxhumana (UK)
Inkundla Yezokuxhumana Ubudala Ubulili Skew Inhloso Yokumaketha
Facebook 25–34 52.7% abesifazane vs. 47.3% abesilisa Uhwebo lomphakathi, ukwakha umphakathi
I-Instagram 25–34 54.2% abesifazane vs. 45.8% abesilisa Ukuhweba kwezenhlalo, ukumaketha kwethonya
I-TikTok 25–34 61.5% abesifazane vs. 38.5% abesilisa Ukuqwashisa ngomkhiqizo, ezentengiselwano zomphakathi
I-LinkedIn 25–34 45.5% abesifazane vs. 54.5% abesilisa Isizukulwane esiholayo se-B2B
I-YouTube 18-34 50.2% abesifazane vs. 49.8% abesilisa Ukuqwashisa ngomkhiqizo, imfundo yamakhasimende
X (owayekade engu-Twitter) 25-34 32.1% abesifazane vs. 67.8% abesilisa Ukuhambisana kwamasiko kwesikhathi sangempela, ukunakekelwa kwamakhasimende
WhatsApp Wonke amaqembu eminyaka 52% abesifazane vs. 48% abesilisa Ukuhweba ngezingxoxo, ukunakekelwa kwamakhasimende komuntu siqu
Ungayisebenzisa kanjani imininingwane yezibalo ukuze uthuthukise isu lakho lase-UK Nansi indlela ongasebenzisa ngayo lezi zibalo ezibalulekile zenkundla yezokuxhumana yase-UK ukwazisa isu lakho lika-2026: 1. Beka kuqala izinkundla ngokusekelwe kuzithameli ozihlosile Ukumaketha okusebenzayo kwenkundla yezokuxhumana kumayelana nokufinyelela izethameli zakho lapho bekhona. Akudingekile ukuba ube yonke indawo ngesikhathi esisodwa. Vele ugxile ezinkundleni ezenza umqondo omkhulu ngokufanisa ubuntu bomthengi wakho nedatha yezibalo zabantu ngenhla. Isibonelo, i-Facebook yokukhomba iMillennials endala kanye noGen X-ers ngeminikelo yokunethezeka noma izinsiza zasendaweni. Noma i-TikTok yokukhomba amaGen Z kanye neMillennials encane ngobuhle noma imikhiqizo yemfashini. 2. Hlela izwi, ifomethi kanye nesikhathi sokuthunyelwe Umehluko omkhulu ngezinkundla zokuxhumana ezingenhla yisitayela esiphelele nefomethi yokuqukethwe. Umuntu oneminyaka engu-25 ku-TikTok angase azibandakanye namavidiyo ajabulisayo alingana nezitayela ezithrendayo ezifana nokuthi lungela nami kanye ne-POV. Kepha umuntu oneminyaka engama-45 ku-LinkedIn angase afune okuthunyelwe kobuholi bemicabango enokuqonda kubaholi bemboni. Kufanele ulungise izwi nefomethi yokuqukethwe kwakho ngokuya ngesibalo sabantu abalaleli kanye nesitayela sokuqukethwe okuthrendayo seplatifomu ngayinye. Isikhathi singenye into okufanele icatshangelwe, ngomsebenzi womsebenzisi ohluka ngesikhathi sosuku kuzo zonke izinkundla. Qiniseka ukuthi ubeka isikhathi okuthunyelwe kwakho ukuze kufinyelele izethameli zakho uma kusebenza endaweni ethile. Sebenzisa idatha ye-Sprout ngezikhathi ezingcono kakhulu zokuthumela ezinkundleni zokuxhumana e-UK ukuze uqondise uhlelo lwakho lokushicilela. Bese ubheka izibalo eziqondene nenkundla ukuze ubone ukuthi yiziphi izikhathi ezikusebenzela kangcono. 3. Qondanisa ubudlelwano bethonya nedatha yezethameli enembayo Izibalo zabantu zezithameli zingahluka kakhulu kuwo wonke amaphrofayela abadali. Isibonelo, umgqugquzeli we-Instagram angase abe nabalandeli besifazane abangu-84%, nabalandeli abangu-45% abaneminyaka ephakathi kuka-35 no-44. Ngakho-ke bangase bangabi abafaneleka kakhulu umkhiqizo ofuna ukufinyelela ikakhulukazi abasebenzisi besilisa abaneminyaka ephakathi kuka-25 no-34. Ngaphambi kokutshala imali emkhankasweni wabagqugquzeli base-UK, qiniseka ukuthi uthola incazelo yezethameli zomdali ukuze uqiniseke ukuthi ihambisana nezibalo zabantu eziguqukayo kakhulu ezikhonjwe isu lakho elihlanganisa konke. Isetshenziswa kanjani i-Sprout Social ukukhomba izithameli ezihlakaniphile Ukuba nombono ojwayelekile wokubalwa kwabantu kwemithombo yezokuxhumana yase-UK kukusiza ukuthi uqonde ukuthi ungayigxilisa kuphi imizamo yakho. Kodwa udinga ukumba ujule ku-demographics yezithameli zakho ukuze uqonde ukuthi yini esebenza nezilaleli zakho ezihlukile. Kusukela kumathrendi abalulekile kuye kuzitayela zokuqukethwe abazibandakanya nazo, imininingwane yezethameli zakho ingakubonisa ukuthi ungawina kanjani isabelo semakethe e-UK. Futhi yilokho kanye ongakwenza ngamathuluzi Okulalela Komphakathi we-Sprout kanye nezici zokubika zezibalo zezethameli. Izibalo ezijulile zezibalo zezithameli kanye nemininingwane yengxoxo ikutshela ukuthi izithameli zakho zingobani nokuthi yini ebalulekile kuzo njengamanje. Zama i-Sprout Social mahhala ngesivivinyo sezinsuku ezingama-30 Ulungele ukushintsha imininingwane yezethameli zakho ibe isu? Thola i-Sprout mahhala izinsuku ezingu-30. Okuthunyelwe Ukumaketha kwabantu kwezokuxhumana e-UK 2026 kuvele kuqala ku-Sprout Social.
