Kuva kuvumbura ibicuruzwa kugeza kuri cheque, imbuga nkoranyambaga zisobanura urugendo rugezweho rwabakiriya. Hamwe na 43% byabaguzi b’Ubwongereza bakoresha ishakisha ry’imibereho buri munsi, ntibikiri igikoresho cyo guhuza gusa, ni moteri yambere ishakisha. Kandi kuri demografiya ikiri nto, iri hinduka riragaragara cyane. Kuki gusobanukirwa imbuga nkoranyambaga zo mu Bwongereza zifite akamaro ku bacuruzi Intsinzi ya digitale yatsindiye izi uwo ivugana. Naho abumva Ubwongereza, ibyo biganiro bibera ku mbuga nkoranyambaga. Dukurikije icyegeranyo cya Sprout Social cyo mu Bwongereza, 91% by'abaguzi bo mu Bwongereza bakomeza kugendana n'ibihe n'umuco binyuze ku mbuga nkoranyambaga. Abongereza baha agaciro gakomeye ukuri, akamaro k’umuco nigihe gikwiye mu itumanaho ryamamaza. Ibi bivuze ko ibikubiyemo bigomba kwerekana indangagaciro nicyo zisobanura kuri demokarasi zitandukanye. Icyunvikana mumico kandi mugihe cyumunyeshuri wimyaka 19 wumunyeshuri wa kaminuza kiratandukanye cyane nicyo cyumvikana numubyeyi wimyaka 43 wabana babiri. Nyamara demografiya zombi zirakora cyane kurubuga nkoranyambaga kandi zitezeho ibivugana nabo. Ubundi, hari itandukaniro muburyo abumva bamwe bakoresha urubuga rutandukanye. Kurugero, imyaka 43 y'amavuko arashobora gukoresha LinkedIn mubushakashatsi bwumwuga ariko Instagram kugura imyenda yabana. Niyo mpamvu gusobanukirwa demografiya ari ngombwa, kuko itegeka imiterere, amajwi n'intego y'ibirimo ukora. Kubona neza biragufasha:
Gukora imbuga nkoranyambaga zumvikana n'abaturage runaka Hindura ingamba zawe ukurikije ibyo umuryango wawe ushaka Hitamo abaterankunga intego yawe ya demokarasi ihuza Hindura ibikubiyemo n'ingamba zawe
Ikibazo hamwe n'amahirwe biri muguhishura uburyo n'aho demokarasi yawe ikoresha imbuga nkoranyambaga. Imbuga nkoranyambaga zo mu Bwongereza zikoresha imyaka n'ibisekuru Mu Bwongereza, imbuga nkoranyambaga zikurura abantu benshi mu byiciro kandi imikoreshereze ya buri munsi ni myinshi. Mbere yo kwinjira muburyo bwihariye bwa buri mbuga nkoranyambaga, birakwiye ko tureba amashusho yagutse yimbuga nkoranyambaga zo mu Bwongereza zijyanye n'imyaka n'ibisekuru. Gukoresha imbuga nkoranyambaga nibyo hejuru mubantu bato. Nk’uko Statista ikomeza ivuga, 98% bya Gen Zs bakoreshaga imbuga nkoranyambaga mu Bwongereza guhera muri Nzeri 2024.Imyaka igihumbi ikurikira inyuma ya 97%. Hagati aho, 92% bya Gen X na 86% byabana Boomers bakoreshaga imbuga nkoranyambaga. Iyo bigeze ku mbuga zihariye, WhatsApp ifite umubare munini winjira mu byiciro byose nkuko byavuzwe muri Raporo ya Ofcom Online Nations Report 2025. Facebook, YouTube na Instagram bikurikira inyuma. Gutandukana nyamukuru hamwe nabakoresha bafite imyaka 55 nayirenga, bakoresha Facebook Messenger kurusha Instagram. Ariko iyo urebye umwanya umara kumurongo wimbuga zitandukanye, urashobora kubona igitekerezo cyiza cyukuntu amatsinda atandukanye akoresha buri platform muburyo butandukanye.
YouTube: urubuga rukoreshwa cyane kubakoresha bafite imyaka 18-34, ugereranije impuzandengo yiminota 88 imara buri munsi. TikTok ni urubuga rwa kabiri rukoreshwa cyane, hamwe niminota 49 yamara kumunsi ugereranije, ikurikirwa na Instagram kuminota 35. Facebook n'Intumwa: bizwi cyane mubakoresha bafite imyaka 35-54, mugihe impuzandengo yiminota 50 yamara kumunsi. YouTube iza gukurikira, hamwe niminota 43 yamara kumunsi ugereranije. Facebook na Messenger: nayo yiganje umwanya umara kurubuga rusange kubakoresha bafite imyaka irenga 55. Iri tsinda rimara impuzandengo yiminota 45 kumunsi kuriyi mbuga. YouTube ni urubuga rwa kabiri rukoreshwa cyane ku mbuga nkoranyambaga, hamwe n'iminota 28 yamara ku munsi ugereranije.
Inkomoko: Ofcom Urebye kuri ubu buryo, urashobora kubona uburyo Facebook na Messenger ari amahitamo akunzwe kuri Millennial na Gen Xers - ibisekuru byombi byinjiza amafaranga menshi mu Bwongereza. Hagati aho, YouTube na TikTok byiganje kuri Gen Zs, bishoboka cyane ko bakoresha imbuga nkoranyambaga mu kuvumbura ibicuruzwa. Ubwongereza bwimbuga nkoranyambaga yiganje mu matsinda (2026)
Itsinda ry'imyaka Byinshi Byakoreshejwe Ihuriro (Igihe cyakoreshejwe buri munsi) Ihuriro Ryamamare (Kwinjira) Kwamamaza Kwibanze Koresha Urubanza
Imyaka 18-34 YouTube WhatsApp Kumenyekanisha ibicuruzwa
Imyaka 35-54 Facebook + Intumwa WhatsApp Ubucuruzi
Imyaka 55+ Facebook + Intumwa WhatsApp Ubucuruzi
Ihuriro-ry-demokarasi gusenyuka kubwongereza Gusobanukirwa demografiya yimbuga nkoranyambaga zitandukanye biguha igitekerezo cyaho abo ukurikirana ari nuburyo bakoresha buri rubuga. Urashobora rero guhuza ingamba zawe zihariye. Imibare ya Facebook mu Bwongereza Nk’uko DataReportal ibivuga, Ubwongereza bufite miliyoni 38.8 zoseAbakoresha Facebook. Nibyo hafi 55% byabaturage bose. Byarangiye neza intambwe yo gukura iturika igaragara kuri TikTok, ariko inkuru nziza nuko imikoreshereze ikomeje gukomera. Ibyo ni ukuri cyane mubucuruzi mbonezamubano, aho ibintu bishya byongerwa buri munsi. Mubyukuri, Facebook hamwe na porogaramu ya Messenger ihuye niho abantu bakuze Millennial hamwe na Gen X bamara igihe kinini. Ibyo byavuzwe, ntibikunzwe cyane muri Gen Z na Millennial bato. Impuzandengo yigihe abakoresha Ubwongereza bamara kuri porogaramu ni iminota 43 kumunsi. Abakoresha bafite imyaka 18 kugeza 34 bamara impuzandengo yiminota 31 kumunsi kuri Facebook na Messenger. Abakoresha Facebook demografiya mubwongereza ukurikije imyaka:
Itsinda ry'imyaka Ijanisha ryabakoresha UK
18-24 15%
25–34 8%
35-44 8%
45-54 7%
55–64 8%
65+ 12%
Impuzandengo yimyaka y'abakoresha Facebook iri hagati yimyaka 25 na 44, hamwe niyi myaka igizwe hafi kimwe cya kabiri cyabakoresha urubuga. Ihindagurika kurenza izindi mbuga kuko abayumva bakuze. Kandi ibyo birashobora kuba ikintu cyiza. Imyaka igihumbi hamwe na Gen X bafite amafaranga menshi yo kwinjiza amafaranga murugo kuri buri Bwongereza. Noneho, niba ufite ibicuruzwa byamatike menshi cyangwa ibintu byiza, Facebook irashobora kuba nziza cyane. Hamwe nibintu nka Marketplace hamwe na Groupe ya Facebook, urubuga narwo ni rwiza rwo kwamamaza kubantu baho no kubaka abaturage. Kubushishozi burambuye, Igikoresho cya Analytics ya Facebook Isesengura. Imibare ya Instagram mu Bwongereza DataReportal yerekana ko Ubwongereza bufite abakoresha miliyoni 35.5. Nibyo 50.9% byabaturage bose hamwe na 59.5% byabaturage bujuje ibisabwa (barengeje imyaka 13). Imibare iheruka yo mu Bwongereza ya Instagram yerekana ko Abongereza bamara impuzandengo yiminota 53 kumunsi, cyangwa amasaha atandatu mucyumweru, kurubuga. Iri ni itandukaniro rikomeye ryamakuru ya Ofcom, yerekana ko abakoresha Ubwongereza bamara impuzandengo yiminota 20 kumunsi kuri Instagram. Ibyo ari byo byose, urashobora kubona neza ko Ubwongereza bufite ubushake bukomeye kubirimo Instagram. Mubyukuri, Index yo mu Bwongereza ya Sprout yerekana ko ari urubuga rwo hejuru rwo kugendana n'ibigezweho, hamwe n'abaguzi 54% b'Abongereza babikoresha muri iyi ntego.
Benshi mubakoresha Instagram UK ni Gen Z na Millennial, ariko Gen Xers na Boomers baracyakora kurubuga. Instagram imyaka demografiya mubwongereza kumyaka:
Itsinda ry'imyaka Ijanisha ryabakoresha UK
18-24 19%
25–34 5%
35-44 7%
45-54 8%
55–64 8%
65+ 2%
Bitewe nuburyo bugaragara bwa platifomu, ibirango abantu bakundwa cyane muburyo bwiza. Tekereza imyambarire, ubwiza no kwita ku ruhu, ubuzima n’ubuzima bwiza, hamwe n’ibicuruzwa. Kandi hamwe na Instagram yubatswe mubikoresho byo guhaha, biroroshye kuruta mbere hose kubakoresha kuva mubuvumbuzi bwibicuruzwa bajya kuri cheque. Instagram kandi niho Millennial na Gen X bakunze kwishora hamwe nibirimo. Ni urubuga rwiza rero rwo gufatanya nabongereza bakomeye.
Inkomoko: Instagram Ukeneye ikiganza giteganya ibikubiyemo bya IG? Reba kuri Sprout Social igikoresho cyo Gutegura Instagram. Imibare ya TikTok mu Bwongereza Hamwe nabakoresha miliyoni 26.8 bakora mubwongereza, TikTok iri mubyiciro byiterambere byihuse. Yabonye ubwiyongere bwa 12.5% mu kwamamaza kugera hagati ya 2024 na 2025, bituma iba imwe mu mbuga nkoranyambaga ziyongera cyane mu Bwongereza. Imibare iheruka ya TikTok irerekana kandi ko abakoresha Ubwongereza bamara impuzandengo yamasaha 49 niminota 29 buri kwezi kuri TikTok, hejuru yikigereranyo cyamasaha 34 kwisi yose. Mugihe Ofcom ivuga ko impuzandengo ya buri munsi imara iminota 28, DataReportal yerekana ko abakoresha Ubwongereza bamara impuzandengo yiminota 88.5 kumunsi kuri TikTok. Ibyo ari byo byose, TikTok ni imwe mu mbuga nkoranyambaga zikoreshwa cyane mu gihe cyakoreshejwe. Imibare ishaje nayo igenda ifata urubuga kandi, nayo, ikongerera imbaraga zo kugura abakoresha TikTok basanzwe mubwongereza. Imibare ya TikTok mu Bwongereza imyaka:
Itsinda ry'imyaka Ijanisha ryabakoresha UK
18-24 4%
25–34 8%
35–49 5%
45-54 9%
55+ 4%
Igishimishije kubirango, abakoresha benshi barimo kuzunguruka, ntabwo bohereza. Nubwo abakoresha isi bagera kuri miliyari 2, abakoresha bashiraho amashusho 16,000 gusa kumunota (cyangwa miriyoni 23 kumunsi). Ibi bivuze amarushanwa make n'amahirwe meza kubirango bigabanuke. Kimwe na Instagram, TikTok ni urubuga rugaragara cyane, ariko hariho itandukaniro rito muri rusange. Itandukaniro rihindura ibirimo kuzamuka hejuru ya algorithm. Kurugero, eMarketer ivuga ko YoY yiyongereyeho 391% yo kureba amashusho kubintu byiza. Ibicuruzwa bipfunyitse byabaguzi (CPG) nibicuruzwa nabyo bikora neza bidasanzwe hamwe na 132%no kwiyongera kwa 126% mubitekerezo. Ubwiza bukomeje kumurika (110%), kimwe no murugo (91%) nimyambarire (83%). Hamwe na TikTok itwara ibicuruzwa bya virusi kandi igashyigikira kugura porogaramu, ni ahantu ibirango by’abaguzi by’Ubwongereza bishobora gutwara hejuru-ya-feri yo kumenya no guhindura. Ibicuruzwa nka Wonderskin byashoboye kugurisha ibice birenga 413.000 kuri TikTok Shop UK mu 2025.
Inkomoko: TikTok Imibare ya LinkedIn mu Bwongereza LinkedIn ifite abanyamuryango miliyari 1,3 kwisi yose, hamwe na miliyoni 48 mubwongereza. Nibyo hafi 70% byabaturage bose bigihugu. LinkedIn ntisanzwe muri ibyo, imyaka nuburinganire nubwo, abakoresha bayo ahanini bahuje ibitsina. Ni urubuga rwagenewe abanyamwuga-bakera, kandi abantu bakoresha LinkedIn kubikorwa bijyanye nakazi gusa. Abakoresha LinkedIn mu Bwongereza imyaka:
Itsinda ry'imyaka Ijanisha ryabakoresha UK
18-24 1%
25–34 3%
35-54 2%
55+ 4%
Turashobora kubona ko umurongo w inzogera ucuramye ukiri muto, ariko inyama zacyo ziri muri Gen Z na Millennial. Nkuko urwego rwubukuru akenshi rufitanye isano nimyaka, izi nizo myaka zisanzwe zifitanye isano nubuyobozi bwo hagati na C-suite. Ibi bituma LinkedIn urubuga rwiza rwo guhuza abafata ibyemezo byingenzi nibirimo ubuziranenge. By'umwihariko, urubuga ni rwiza rwo kugera ku baguzi B2B mu micungire, IT, imari no kugurisha. Koresha kugirango werekane ubuhanga ukoresheje inkuru ziranga, ibitekerezo byubuyobozi nibitekerezo byinganda. Reba byinshi kuri LinkedIn yohereze ibitekerezo kubirango byo mubwongereza kugirango bigushishikarize. Imibare ya YouTube mu Bwongereza YouTube ifite abakoresha miliyoni 55.5 bakora cyane mubwongereza, bangana na 80% byabaturage bose. Nkuko wabitekereza mugihe cyo kurera imbaga, gutandukana kwuburinganire ni urwembe: 50.2% byigitsina gore na 49.8% byabagabo. Youtube nimwe murubuga rufite abantu benshi mu byiciro byose. Ukurikije imibare ya YouTube iheruka, ni iya gatatu ihuza abantu benshi ku isi. Kandi ni ko bimeze no mu Bwongereza. Amakuru ya Ofcom agaragaza YouTube ni porogaramu ya gatatu ikunzwe cyane ku mbuga nkoranyambaga mu byiciro bitandukanye:
Imyaka 18-34: 84% igera Imyaka 35-54: 75% igera Imyaka 55+: 60% igera
Ni na porogaramu ikoreshwa cyane ku mbuga nkoranyambaga ukurikije igihe cyakoreshejwe buri munsi. Abaguzi bo mu Bwongereza bamara impuzandengo yiminota 51 kumunsi, hamwe nabaturage bato bamara igihe kinini. N'itsinda rito cyane (55+) rimara byibuze iminota 28 kumunsi kuri YouTube. Urebye ahantu hose, hafi ya demokarasi yose irahagarariwe. Ni muri urwo rwego, ushobora gutekereza kuri YouTube bitandukanye na LinkedIn yihariye. YouTube itanga ibikubiyemo kuri buri kintu cyatekerezwa. Kandi urubuga rwibanze kumiterere yamajwi-yerekana ituma itunganyirizwa kubintu bitanga amakuru ayobora abaguzi B2C na B2B murugendo rwabo. Tekereza: demo yibicuruzwa, vlogs ya influencer, uburyo-bwo kuyobora, uruganda / ububiko bwurugendo na videwo yo gukuramo. X (yahoze yitwa Twitter) demografiya mubwongereza Hamwe n’abakoresha miliyoni 19, X ni imwe mu mbuga nkoranyambaga zikoreshwa cyane mu Bwongereza. Ibi birerekana ko 12% byagabanutse kubakoresha mu Bwongereza hagati ya 2024 na nyuma ya 2025, bingana no gutakaza abakoresha miliyoni 5.05. Mugihe 10% bagiye, 33% byabakoresha mubwongereza batekereje kugenda, bavuga ko bahinduye urubuga mumyaka yashize. Ibyo byavuzwe, abakoresha bayo benshi cyane (67.8% na 32.1% byigitsina gore) bitanga umwihariko kubirango byibanda kubagabo. Amakuru kuri demokarasi ya X (yahoze ari Twitter) mubwongereza yerekana ko ari ahantu heza ho kugera kubanyamwuga nabakunzi ba siporo. Hejuru yibi, X ikomeje gutwara ibiganiro-nyabyo hafi yingingo zamakuru. Ni urubuga rero rw'ibirango byo mu Bwongereza gukuramo ibihe byumuco. Amahirwe nyayo yo gusezerana nayo atuma bikwiranye na serivise yihuta yabakiriya. Amakuru ajyanye n'imyaka yihariye y'Ubwongereza ntaboneka muri iki gihe, ariko dore X igabanuka ry'imyaka ku isi:
Itsinda ry'imyaka Ijanisha ryabakoresha kwisi yose
13-17 2%
18-24 1%
25–34 5%
35–49 1%
50+ 3%
Kubushishozi burambuye, reba ibikoresho bya Analytics ya Twitter. Imibare ya WhatsApp mu Bwongereza WhatsApp ni urubuga runini cyane mu mbuga nkoranyambaga mu Bwongereza mu bijyanye no kugera, aho 90% by'abantu bakuru babukoresheje muri Gicurasi 2025, aho bava kuri 87% mu 2024. Ifite abantu benshi ku isi hose mu mibare y'imyaka yose:
18-34: 92% bagera 35-54: 91% bagera 55+: 93% bagera
Byongeye kandi, igabana ry'uburinganire hafi ya hamwe n'abagore 52% ni abagabo 48%. Abaguzi b’Ubwongereza nabo bamara igihe kinini kuri porogaramu, buri muntu ku giti cye ayikoresha mu minota 17 ku munsi. Na 74% kumurongoabantu bakuru mu Bwongereza bagera kuri porogaramu buri munsi. Kuba "uburinganire bukomeye," WhatsApp ni urubuga aho ibirango byo mu Bwongereza bigomba gukomeza kuba bihari. Nibikoresho byayo byohererezanya ubutumwa, ni umuyoboro mwiza wubucuruzi bwibiganiro. Ingamba zawe zo kwamamaza za WhatsApp zishobora kuba zirimo kohereza opt-in gutangaza no gukemura ibibazo byita kubakiriya. Nkuko urubuga rutangiza ibikoresho bishya byubucuruzi, rwagiye ruva kuba porogaramu yo kuganira gusa kurungano kandi ubu ikora nkumuyoboro wambere winjiza no kugumana. Imyirondoro yabateze amatwi yimbuga nkoranyambaga (UK)
Urubuga rusange Imyaka Uburinganire Intego yo Kwamamaza
Facebook 25–34 52.7% by'abagore na 47.3% by'abagabo Ubucuruzi rusange, kubaka umuganda
Instagram 25–34 54.2% by'abagore na 45.8% by'abagabo Ubucuruzi rusange, kwamamaza ibicuruzwa
TikTok 25–34 61.5% by'abagore na 38.5% by'abagabo Kumenyekanisha ibicuruzwa, ubucuruzi bwimibereho
LinkedIn 25–34 45.5% by'abagore na 54.5% by'abagabo B2B kuyobora igisekuru
YouTube 18-34 50.2% by'abagore na 49.8% by'abagabo Kumenyekanisha ibicuruzwa, kwigisha abakiriya
X (ahahoze ari Twitter) 25-34 32.1% by'abagore na 67.8% by'abagabo Umuco-nyarwo wumuco, kwita kubakiriya
WhatsApp Amatsinda yose 52% by'abagore na 48% by'abagabo Ubucuruzi bwibiganiro, kwita kubakiriya kugiti cyabo
Nigute ushobora gukoresha ubushishozi bwa demokarasi kugirango utezimbere ingamba zu Bwongereza Dore uko ushobora gukoresha izi mbuga nkoranyambaga zo mu Bwongereza demografiya kugirango umenyeshe ingamba zawe 2026: 1. Shyira imbere urubuga ukurikije abo ukurikirana Kwamamaza imbuga nkoranyambaga zose ni ukugera kubakumva aho bari. Ntugomba kuba ahantu hose icyarimwe. Gusa wibande kumurongo wunvikana cyane muguhuza abaguzi bawe namakuru ya demokarasi hejuru. Kurugero, Facebook yo kwibasira Millennial ishaje na Gen X-ers hamwe nibitambo byiza cyangwa serivisi zaho. Cyangwa TikTok yo kwibasira Gen Zs hamwe na Millennial bato hamwe nubwiza cyangwa ibicuruzwa byimyambarire. 2. Ijwi ryumudozi, imiterere nigihe cyo kohereza Itandukaniro rinini hamwe nimbuga nkoranyambaga zavuzwe haruguru nuburyo rusange nuburyo bukubiyemo. Umusore wimyaka 25 kuri TikTok arashobora kwishora hamwe na videwo zishimishije zingana nuburyo bugenda bwitegura nko kwitegura-hamwe na POV. Ariko umusore wimyaka 45 kuri LinkedIn arashobora gushakisha ibitekerezo byubuyobozi bwanditse kubitekerezo byubuyobozi. Ugomba guhuza amajwi n'imiterere y'ibirimo byawe ukurikije uko abumva demografiya hamwe nuburyo bugezweho bwa buri rubuga. Igihe nikindi kintu cyo gusuzuma, hamwe nibikorwa byabakoresha bitandukanye mugihe cyumunsi kurubuga. Witondere igihe inyandiko zawe kugirango zigere kubakumva mugihe zikora kumurongo runaka. Koresha amakuru ya Sprout mugihe cyiza cyohereza kurubuga rusange mubwongereza kugirango uyobore gahunda yawe yo gutangaza. Noneho reba muburyo bwihariye bwo gusesengura kugirango urebe ibihe bigukorera ibyiza. 3. Huza ubufatanye bwa influencer hamwe namakuru yukuri yabateze amatwi Imibare yabateze amatwi irashobora gutandukana cyane kubiranga umwirondoro. Kurugero, umuntu ufite imbaraga kuri Instagram ashobora kugira 84% abayoboke b’abagore, hamwe 45% byabayoboke bafite hagati yimyaka 35 na 44. Ntabwo rero bashobora kuba beza kubirango bifuza kugera kubakoresha cyane abagabo bafite hagati yimyaka 25 na 34. Mbere yo gushora imari mubukangurambaga bwu Bwongereza, menya neza ko abarema abarema bagabanuka kugirango barebe ko bihuza na demografiya ihindagurika cyane yagaragaye mu ngamba zawe zose. Nigute ushobora gukoresha Sprout Social kubantu bafite ubwenge buke Kugira igitekerezo rusange cyimibare yimbuga nkoranyambaga yo mu Bwongereza igufasha kumva aho ugomba gushyira imbaraga zawe. Ariko ugomba gucukumbura cyane muri demografiya yabateze amatwi kugirango wumve icyakorana nabakumva badasanzwe. Uhereye kubitekerezo bifite akamaro kuburyo bukubiyemo, ubushishozi bwabakwumva burashobora kukwereka uburyo bwo gutsindira isoko mubwongereza. Kandi nibyo rwose ushobora gukora hamwe nibikoresho bya Sprout's Social Listening hamwe nibiranga raporo yabaturage. Byimbitse byabakurikirana demografiya gusenyuka hamwe nubushishozi bwo kuganira bikubwira neza abakwumva abo ari bo nibyingenzi kuri bo ubungubu. Gerageza Sprout Social kubuntu hamwe nikigeragezo cyiminsi 30 Witeguye guhindura ibitekerezo byabakwumva mubikorwa? Kubona Imbuto kubusa muminsi 30. The post Imbuga nkoranyambaga zo mu Bwongereza zamamaza demografiya 2026 appeared first on Sprout Social.
