Zofunika Kwambiri
Limbikitsani zolemba zomwe zapambana kale, osati zomwe mukuyembekeza kuti zidzagwira.
Ndalama zolipiridwa sizingakonze zofooka. Ingowonjezerani zolemba za LinkedIn zomwe zili ndi umboni wapagulu.
Cholinga chanu cha kampeni chimauza LinkedIn yemwe angawonetse zomwe mwalemba. Sankhani cholinga chanu mwanzeru kuti LinkedIn isakwaniritse omvera olakwika.
Yambani ndi zosefera imodzi kapena ziwiri. Kuwononga ndalama zambiri pazowonera zopanda pake, komanso kukwera mtengo kocheperako ndikuchepetsa kutumiza.
Zowoneka ndi kudina ndizopanda pake. Kufananiza pakati pa mitengo yowonjezereka ndi organic kukuwonetsani zomwe zikugwira ntchito.
Ngati simukupeza malingaliro pazolemba zanu za LinkedIn, mukutaya bizinesi.
Kodi ndikudziwa bwanji zimenezo?
LinkedIn ndipamene ogula amawona kukhulupirika kwanu ndikufanizira zosankha asanayimbe foni. Pulatifomu yakhala injini yamphamvu yotsogolera.
Ichi ndichifukwa chake LinkedIn ikhoza kukhala njira yanu yapamwamba kwambiri mu B2B, pomwe 89 peresenti ya ogulitsa amagwiritsa ntchito poyendetsa magalimoto.
Vuto, komabe, ndikuti zolimba zimathabe kugwedezeka.
Apa ndipamene kulimbikitsa kumabwera. Kufikira kolipidwa kuseri kwa zolemba zoyenera kumakuchotsani mumsampha wa "zambiri, kugawa pang'ono". Uthenga wanu mwadzidzidzi umayamba kufika kwa anthu omwe ndi ofunikadi.
Musanamenye batani la Boost, komabe, zimathandiza kudziwa zomwe zili zoyenera kuyika ndalama kumbuyo.
Kodi Kukulitsa Zolemba pa LinkedIn Kumatanthauza Chiyani?
Kukulitsa positi pa LinkedIn kumatanthauza kutenga zomwe mudasindikiza mwachilengedwe ndikuzisintha kukhala zotsatsa zolipira kuti anthu ambiri aziwona.
Ganizirani izi ngati kuyatsa nkhuni pamoto womwe ukuyaka kale.
Palibe chifukwa choyambira pa LinkedIn Campaign Manager. Zomwe muyenera kuchita ndikusankha zomwe zilipo patsamba la kampani yanu, sankhani cholinga (monga kuchitapo kanthu kapena kuyendera tsamba lawebusayiti), fotokozani omvera oyambira, ndikukhazikitsa bajeti.
LinkedIn imachita zina, kukulitsa zomwe mumalemba kuposa otsatira anu. Izi ndi zomwe zikuwoneka kuchokera patsamba lanu lolemba patsamba:
Gwero: NPD LinkedIn
Umu ndi momwe kulimbikitsa kumachulukira motsutsana ndi zosankha zanu zina:
Zolemba za organic zimadalira algorithm ndi netiweki yanu yomwe ilipo. Ngati igunda, zabwino. Ngati sichoncho, chimatha msanga.
Kupanga kampeni kumakupatsani mwayi wowongolera kutsata njira zotsatsira, koma pamafunika kukhazikitsidwa ndi kasamalidwe kochulukirapo.
Kulimbikitsa kumakhala pakati. Amapangidwa kuti azithamanga komanso kuphweka, osati kulunjika kwapadera kapena ma funnel ovuta.
Kuti muwone mozama za zida zonse za LinkedIn, kalozera wanga wamalonda wa LinkedIn ndi malo abwino oyambira.
Vuto Lopeza Mawonedwe pa LinkedIn
LinkedIn ndiye netiweki yayikulu kwambiri padziko lonse lapansi yokhala ndi mamembala opitilira 1 biliyoni.
Izi zimamveka ngati loto la msika, mpaka mutayesa kupeza malingaliro osasinthika. Nambala zikuwonetsa zovuta:
Kufikira kwa organic kukufika pofinyidwa. Richard van der Blom's 2025 Algorithm Insights Report, yomwe idasanthula zolemba zopitilira 1.8 miliyoni, akuti yatsika pafupifupi 50 peresenti.
Anthu ambiri amapita patsogolo popanda kuchitapo kanthu. Deta ya benchmark ya Socialinsider ikuwonetsa kuchuluka kwa chinkhoswe pamalingaliro pafupifupi 5.2 peresenti, kutanthauza kuti pafupifupi 95 mwa anthu 100 omwe amawona positi samalumikizana nawo.
Kusunga nthawi yokha sikusunga positi. Kupitiliza kwa LinkedIn kukankhira kufunikira kwa zomwe zachitika posachedwa kumatanthauza kuti ngakhale zomwe zili munthawi yake zitha kuyikidwa m'manda ngati algorithm ikuwona kuti sizofunikira kwa wogwiritsa ntchito.
Ndicho chifukwa chake kuwonjezera kumagwira ntchito. Imayimitsa masewera ongoyerekeza pakugawa ndikuyika mawonekedwe olipidwa kumbuyo kwa zolemba zomwe zikuyenera kale kumvera anthu ambiri.
Kodi Zimamveka Liti Kukulitsa LinkedIn Post?
Kukweza kumangomveka ngati positi itero. Ikani ndalama zolipiridwa kumbuyo kwa zinthu zofooka, ndipo mukuwononga ndalama zotsatsa.
Muyenera kuwonjezera positi pamene:
Ikuwonetsa kale zizindikiro zoyamba zamphamvu. Ndemanga ndikusunga m'maola angapo oyambilira, mwachitsanzo, ndikukuwuzani kuti zomwe zalembedwazo zikuyenda bwino.
Cholembacho chimangiriridwa ndi nthawi yomaliza. Zochitika, kukhazikitsidwa kwazinthu, ma webinars, ndi kukankhira ganyu zonse zili ndi zenera pomwe mawonekedwe amayendetsa zochita.
Muli ndi cholinga chimodzi chomveka bwino chotembenuka, monga kutsitsa kapena kutsatira.
Muyenera kupitilira netiweki yanu yomwe ilipo, ndipo kugawa kwachilengedwe sikungakufikitseni kumeneko mwachangu.
Lekani kukulitsa pamene:
Cholembacho sichikupita patsogolo pachokha.
Kuyitanira kuchitapo kanthu (CTA) sikumveka bwino. "Maganizo?" sichingayesedwecholinga chotembenuka, mwachitsanzo.
Simunafotokoze momwe kupambana kumawonekera musanagwiritse ntchito.
Zimalipira kusankha chifukwa omvera a LinkedIn ndi ofunika kwambiri: Data ya LinkedIn imati 4 mwa 5 mamembala amayendetsa zisankho zamalonda.
Komabe, chifukwa opanga zisankho amagwiritsa ntchito nsanja sizitanthauza kuti awona zolemba zanu. LinkedIn's algorithm imalemera kwambiri kudalirika pakugawidwa, ndipo mamembala otsimikizika amawona mpaka 50 peresenti akutenga nawo mbali pazolemba zawo.
Kuwongolera kumagwira ntchito mofananamo. Imakulitsa zomwe zili zodalirika kale, osati zomwe zikuvutikira kupeza maziko ake. Limbikitsani opambana anu, osati zofuna zanu.
Momwe Mungakulitsire Zolemba pa LinkedIn (Step by Step)
Kupititsa patsogolo ndikosavuta, koma zotsatira zake zimatengera zisankho zomwe mumapanga musanayambe kufalitsa. Umu ndi momwe mungachitire bwino.
Sankhani Positi Yoyenera Kuti Mulimbikitse
Yambani ndi zolemba zomwe zikuwonetsa kale zizindikiro za moyo.
Yang'anani chinkhoswe champhamvu (makamaka ndemanga ndi zosunga) kapena kuchulukirachulukira pamawonekedwe motsutsana ndi zomwe mumakonda. Ngati positi siyikusangalatsidwa mwachilengedwe, kufikitsa kolipidwa sikungakonze mwamatsenga.
Ndicho chifukwa chake muyenera kuwonjezera zomwe zikugwira ntchito kale.
Sankhani Cholinga cha Kampeni Yanu
Tsegulani positi patsamba lanu la kampani ndikugunda Boost. Kenako sankhani cholinga chomwe chikugwirizana ndi zomwe mukuyesera kuchita:
Kudziwitsa zamtundu, ngati mukuyambitsa china chatsopano kapena mukufuna kukulitsa mawu anu m'gulu
Tumizani kuchitapo kanthu, ngati mukufuna kukulitsa otsatira kapena kusunga mtundu wanu pamwamba pamalingaliro
Mawonedwe amakanema, ngati positi yanu ndi kanema ndipo nthawi yowonera ndiyofunikira kwambiri
Kuyendera tsamba lawebusayiti, ngati mukufuna kuyendetsa magalimoto patsamba lofikira kapena kutsogolera fomu yojambula
Izi ndi zomwe zikuwoneka mkati mwa LinkedIn.
Tanthauzirani Omvera Anu
Pitirizani kuyang'ana kwambiri kuti zikhale zoyenera, koma osati zochepetsetsa zomwe zimalepheretsa kupereka. Yambani ndi zosefera imodzi kapena ziwiri zazikulu: udindo wantchito kapena ntchito, ukalamba, makampani, kukula kwa kampani, kapena malo.
Ngati omvera anu ndi otambalala kwambiri, mudzagula zotsika mtengo zomwe sizisintha. Ngati ndizolimba kwambiri, mtengo wanu udzakwera ndipo kutumiza kwanu sikudzakhala kofanana. Kumbukirani kuti kugunda koyenera kumafika nthawi zonse.
Izi ndi zomwe kuyika magawo a omvera anu kumawoneka ngati nsanja:
Khazikitsani Bajeti Yanu ndi Nthawi Yanu
Khazikitsani bajeti ya moyo wanu wonse ndikusankha tsiku lanu loyambira ndi lomaliza. Ngati positi yanu imamangiriridwa ku chochitika chokhazikika ngati webinar, ikani tsiku lanu lomaliza moyenerera.
Yambani ndi bajeti yoyeserera, ndipo perekani kampeni nthawi yokwanira kuti ipange chidziwitso chothandiza. Maola ochepa sangakuuzeni zambiri.
Yang'anani pafupipafupi momwe kampeni yanu yolimbikitsira ikuyendera. Ngati omvera omwewo akuwona zomwe mwalemba nthawi zambiri, kuchitapo kanthu kumatha kutsika ndipo ndalama zomwe mumagwiritsa ntchito sizingakhale bwino.
Ndemanga ndi Kukhazikitsa
Musanamenye Boost, yesani mndandanda wachanguwu. Onetsetsani kuti:
Makope anu ndi zowoneka zimawoneka ndendende momwe mukufunira.
Mauthenga anu amagwirizana ndi cholinga chanu cha kampeni.
Palibe zolakwika za galamala kapena kalembedwe.
Maulalo onse akugwira ntchito.
Mumatsimikizira kulunjika kwa omvera anu ndi bajeti.
Zonse zikakwaniritsidwa, ndi nthawi yoti muwonjezere.
Njira Zabwino Kwambiri Zopangira Ma LinkedIn Posts
Kuchulukitsa si matsenga. Zimangopereka positi yabwino kugawa kwambiri, koma sikungathe kupulumutsa yofooka. Umu ndi momwe mungatsimikizire kuti positi yanu ndiyoyenera kuyika ndalama kumbuyo.
Tsatirani ndi Native-First Content
Ngati cholinga chanu ndikuwonjezera mawonedwe ndi kuyanjana, ndibwino kuti anthu azikhala papulatifomu. Mawonekedwe achibadwidwe ngati makanema kapena zolemba amapangidwira kuti adye chakudya. Kafukufuku wa Metricool akuwonetsa mavidiyo akukula ndi 53 peresenti, pomwe kudina pazolumikizana ndi 28 peresenti.
Fomuyo iyenera kutsatira cholinga chanu. Zomwe zili m'derali zimapangitsa owerenga kukhalabe muzakudya komanso zimalimbikitsa kucheza. Maulalo amagwira ntchito mukafuna kuyendetsa magalimoto kumalo enaake. Zolemba ndi zamphamvu zokopa chidwi musanatsogolere owerenga kuchokera papulatifomu.
Yesani zomwe zimagwira ntchito, ndipo tsatirani zotsatira.
Lembani Monga Munthu
Sungani kopi yanu yolimba komanso yamunthu. Zolemba za LinkedIn zimalola zilembo zofikira 3,000, koma sizitanthauza kuti muyenera kuzigwiritsa ntchito zonse.
Owerenga amatha kuyang'ana mwachangu kudzera pa LinkedIn pankhomaliro kapena pakumwa khofi. Amawerenga zomwe zili zoyenera kuwerenga ndikudumpha china chilichonse. Choncho khalani olunjika ndi olunjika. Gwiritsani ntchito chilankhulidwe chosavuta, ndipo yang'anani zolemba zanu pa mfundo imodzi kapena zotsatira zake.
Pambanani Mzere Woyamba
Pa mafoni, zowonera za LinkedIn zidadulidwapafupifupi zilembo 200. Pa desktop, ndi pafupifupi 300. Zolemba zothandizidwa zimatha kuwonetsa chithunzithunzi chachifupi. Chilichonse pambuyo pake chimakhala kuseri kwa "onani zambiri" kudina komwe anthu ambiri sangagwire.
Mzere wanu woyamba ndi mbedza yanu, ndipo ntchito yake ndikukopa chidwi cha owerenga.
Njira zingapo zomwe zimagwira ntchito:
Atsogolereni ndi chiwerengero chodabwitsa kapena kunena molimba mtima.
Funsani funso lomwe owerenga akufuna kuyankhidwa.
Tsegulani ndi contrarian kutenga chinachake chodziwika bwino.
Konzani nkhani yokhala ndi zotsatira zosayembekezereka.
Mzere wotsegulira wa Nicolas Cole mu post ili pansipa ndi chitsanzo chabwino: "Pazaka zapitazi za 10, ndapanga $ 10,000,000 + monga wolemba." Ndi chiwerengero chimodzi chomwe chimayimitsa mpukutuwo. Mzere wachiwiri ("Chinsinsi?") umapangitsa kukangana kokwanira kuti mupeze kudina.
Ziganizo ziwiri, ndipo muli ndi mbedza yanu.
Chitsime: https://sproutsocial.com/insights/linkedin-best-practices/
Komabe, mbewa ndi chiyambi chabe. Mukakhala ndi chidwi cha owerenga, perekani phindu lochulukirapo kotero kuti amabwereranso. Mwachitsanzo, mutha kupereka maginito otsogolera atsopano.
Maginito otsogola amphamvu amapatsa owerenga chifukwa chochitira kupitilira positi yokha. Chithunzi chochokera ku Pathmonk pansipa chimakwirira zosankha zabwino kwambiri za omvera a B2B. Zimaphatikizapo:
E-mabuku
Mapepala oyera
Webinars
Mayesero aulere
Mademo
Maphunziro amilandu
Nkhani zopambana
Mafunso
Chitsime: https://pathmonk.com/best-b2b-lead-magnets-8-tactics/
Zovuta ndizakuti timu yanu ili kale ndi imodzi mwa izi mwanjira ina.
Gwiritsani ntchito One Clear CTA
Cholemba chilichonse chiyenera kukhala ndi ntchito imodzi ndikuwongolera owerenga zomwe angachite, monga kulembetsa kapena kutsitsa.
Mukamasunga ma CTA ambiri, mumatsitsanso kudina. Mawonekedwe a LinkedIn omwe amathandizidwa amamangidwa mozungulira njira imodzi ya CTA pazifukwa zomveka.
Kuti mupeze zotsatira zabwino, fananizani chilankhulo chanu cha CTA ndi zomwe mukufuna. Ngati mukufuna kuti atsitse mndandanda wanu, nenani, "Pezani mndandanda." Kunena ngati "Phunzirani zambiri" kumapatsa wowerenga malangizo omveka bwino komanso chifukwa chosunthira.
Yang'anani Zotsatira Zoyambirira Ndipo Imani Mwachangu
Perekani positi yowonjezera maola 24 mpaka 48 musanayambe kutsimikiza. Imeneyo ndi nthawi yokwanira kuti mutenge chizindikiro chomveka koma osati nthawi yochuluka yomwe mumawononga pa chinthu chomwe sichikugwira ntchito. Yesani kusiyanasiyana kwa zotsatsa ndi LinkedIn's A/B kuyesa mayendedwe ndikuwona momwe amagwirira ntchito.
Kodi mumazindikira bwanji pomwe positi yanu yalakwika? Malo abwino oti muyambire ndikusintha kwanu (CTR). Ngati muli ndi CTR yotsika, ndiye kuti pali vuto ndi zomwe mwapanga (zolemba kapena zowonera). Ngati muli ndi CTR yapamwamba koma yotsika mtengo, tsamba lofikira kapena fomu yomwe mukugwiritsa ntchito ikhoza kukhala vuto.
Momwe Mungayesere Kupambana kwa Post Boosted
Zotsatira za positi yokwezedwa zitha kusokeretsa ngati muyesa zinthu zolakwika. Yambani ndi ma metric omwe akufanana ndi cholinga chanu:
Chibwenzi: Tsatirani kuchuluka kwa zomwe mukuchita powerengera kuchuluka kwa zomwe mwalemba ndikugawana ndi kuchuluka kwa zomwe mwawona. Ndemanga ndizofunikira kwambiri kuposa zokonda chifukwa zimawonetsa chidwi chenicheni, osati kuvomera.
Maulendo apawebusayiti: Onerani CTR. Onani kuchuluka kwa anthu omwe akubwera patsamba lanu kuchokera patsamba lanu lokwezedwa. Fananizani manambalawo motsutsana ndi positi yofananira kuti muwone ngati kukwerako kukusuntha magalimoto kapena kungotulutsa zowoneka.
Chidziwitso chamtundu: Yang'anani kukula kwa otsatira anu ndikubwereza zomwe zikuchitika kuchokera kwa omvera omwewo pakapita nthawi. Awa ndi ma metric omwe amakuuzani ngati anthu oyenera akulabadira.
Kuchokera pamenepo, yang'anani ngati mitengo yasuntha, osati ziwopsezo zokha. Ngati ziwonetsero zidakwera koma CTR ndi chiwopsezo chotenga nawo mbali chidakhalabe chokhazikika, positiyo idafikira anthu ambiri osasintha machitidwe awo.
Kuwoneka kochulukira popanda kuchitapo kanthu sikukhala kopambana. Kulimbikitsa kumagwira ntchito pamene ikuyendetsa zotsatira zomwe mumayika cholinga chanu. Ndiwo muyeso wokhawo womwe ukufunika.
FAQs
Kodi ndimakulitsa bwanji positi pa LinkedIn?
Pitani patsamba lanu la kampani ya LinkedIn mukuwona kwa admin, tsegulani positiyo, ndikudina Boost. Kenako sankhani cholinga chanu, omvera anu, bajeti yanu, ndi kutalika kwa nthawi. Khalani osavuta poyang'ana cholinga chimodzi, zosefera za omvera m'modzi kapena awiri, ndi CTA imodzi.
Kodi mungatani kuti muwonjezere zolemba pa LinkedIn?
Nthawi zambiri mutha kuyamba ndi ndalama zochepa ngati $10, ndikupangitsa kuti ikhale imodzi mwanjira zopezeka zotsatsa pa LinkedIn. Nthawi zambiri ndi bwino kuyamba pang'ono kwa masiku angapo, ndiyeno kukulitsa pokhapokha ngati zotsatira zikugwirizana nazo. Za aYang'anani mozama pazotsatsa za LinkedIn ndalama zonse, onani chiwongolero changa chamitengo ya LinkedIn.
Kodi mungawonjezere zolemba za carousel pa LinkedIn?
Osati ngati ndi carousel ya zithunzi zambiri. Kukweza sikuthandiza ma post okhala ndi zithunzi zopitilira chimodzi. Ngati mukufuna "kumveka kwa carousel," gwiritsani ntchito chikalata kapena positi ya PDF ndikuyilimbikitsa kudzera pa Campaign Manager m'malo mwake.
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Mapeto
Kutsatsa kwa LinkedIn sikuyenera kukhala chinsinsi. Pulatifomu ndi imodzi mwa zida zamphamvu kwambiri zomwe bizinesi yanu ili nayo pofikira opanga zisankho zenizeni, ndipo njira yoyenera ingapangitse kuti ikhale yosintha masewera.
Yambani ndikusindikiza zomwe omvera anu akufunadi kuwerenga. Kenako gwiritsani ntchito kukulitsa kuti muyike ndalama zolipira kumbuyo zomwe zalandira chidwi kale. Mwanjira imeneyi, anthu oyenera amawona positi yanu pamndandanda wanthawi yanu, osati nthawi iliyonse yomwe algorithm ifika.
Miyezo yofananira yapa media media ndi yomwe imalekanitsa otsatsa omwe amakwera kuchokera kwa omwe amangoganiza. Tsatirani mitengo yanu ndikuyifananiza motsutsana ndi maziko anu achilengedwe. Pamene chinachake sichikugwira ntchito, chiduleni mofulumira.
Gwiritsani ntchito zidziwitso kuti mupange zisankho zokwezera mwanzeru, ndipo mudzapeza chidwi chochulukirapo chomwe chimatsogolera ku zotsatira zenizeni zamabizinesi.
