Key Takeaways
Boost posts dzave kutohwina organically, kwete iwo aunotarisira kuti achabata.
Mari yakabhadharwa haigadzirise isina kusimba. Ingosimudzira LinkedIn zvinyorwa zvine humbowo hwemagariro.
Chinangwa chako chemushandirapamwe chinoudza LinkedIn kuti ndiani wekuratidza chinyorwa chako. Sarudza chinangwa chako zvine hungwaru kuti LinkedIn isakwidze kune vateereri vasiri ivo.
Tanga nesefa imwe chete kana maviri. Yakanyanya kupambadza bhajeti pane zvisina basa zvinoonekwa, uye yakatetepa zvakanyanya spikes mitengo uye inomisa kuendesa.
Maonero nekudzvanya zvinhu zvisina maturo. Reti kuenzanisa pakati pekuwedzera uye organic mitengo inokuudza izvo zviri kunyatso kushanda.
Kana iwe usiri kuwana maonero pane ako LinkedIn zvinyorwa, uri kurasikirwa nebhizinesi.
Ndinozviziva sei izvozvo?
LinkedIn ndipo apo vatengi vanoongorora kuvimbika kwako uye enzanisa sarudzo vasati vambotora runhare. Chikuva chave chine simba chinotungamira-gen injini.
Ndicho chikonzero LinkedIn inogona kuva yako yepamusoro-yevheji chiteshi muB2B, uko 89 muzana yevatengesi vanoishandisa pakutyaira inotungamira.
Dambudziko, zvakadaro, nderekuti yakasimba yemukati inogona kuramba ichiputika.
Ndipo panouya kusimudzira. Kubhadhara kunosvika kuseri kwezvikwangwani zvinokubvisa kubva mu "great content, diki distribution" trap. Meseji yako inoerekana yatanga kusvika kune vanhu vane basa chairo.
Usati warova Boost bhatani, zvakadaro, zvinobatsira kuziva kuti ndeapi mapositi akakodzera kuisa mari kumashure.
Zvinorevei Kuwedzera Chinyorwa pa LinkedIn?
Kusimudzira chinyorwa paLinkedIn zvinoreva kutora chimwe chinhu chawakaburitsa organic wochishandura kuita yekusimudzira inobhadharwa kuti vanhu vazhinji vazvione.
Funga nezvako sokuisa huni pamoto uri kutobvira kare.
Iko hakuna chikonzero chekutanga kubva kutanga mukati LinkedIn Campaign Manager. Zvese zvaunofanirwa kuita kutora chinzvimbo chiripo kubva kune peji rekambani yako, sarudza chinangwa (sekuwedzera kubatanidzwa kana kushanya kwewebhusaiti), tsanangura vateereri vekutanga, uye isa bhajeti.
LinkedIn inoita zvasara, ichiwedzera kusvika kwepositi yako kupfuura vateveri vako. Hezvino izvo zvinotaridzika kubva kuPeji yako zvinyorwa dashboard:
Kunobva: NPD LinkedIn
Heano maitiro ekusimudzira anokwira achipesana nedzimwe sarudzo dzako:
Organic zvinyorwa zvinotsamira pane algorithm uye yako iripo network. Kana zvasvika, zvakanaka. Kana ikasadaro, inonyangarika nekukurumidza.
Kuvaka mushandirapamwe kunokupa iwe kutonga kwakawanda pamusoro pekunongedza kuburikidza nepamusoro ekushambadzira metrics, asi zvinoda kumwe kuseta uye manejimendi.
Boosting inogara pakati. Yakagadzirirwa kumhanya uye kuve nyore, kwete kune hyper-chaiyo kunanga kana yakaoma funnels.
Kuti utarise zvakadzama pa LinkedIn's full toolkit, yangu LinkedIn marketing guide inzvimbo yakanaka yekutanga.
Dambudziko rekuwana Maonero pa LinkedIn
LinkedIn ndiyo yakakura pasi rose nyanzvi network ine nhengo dzinopfuura bhiriyoni imwe.
Izvi zvinonzwika sechiroto chemutengesi, kusvikira waedza kuwana maonero anowirirana. Nhamba dzinoratidza dambudziko:
Organic inosvika pakusvinwa. Richard van der Blom's 2025 Algorithm Insights Report, iyo yakaongorora zvinyorwa zvinodarika miriyoni 1.8, inoti yadonha ingangoita makumi mashanu muzana.
Vanhu vazhinji vanopfuura vasina kubatikana. Socialinsider's benchmark data inoratidza chiyero chekubatikana pane imwe fungidziro ingangoita 5.2 muzana, zvichireva nezve makumi mapfumbamwe neshanu kubva mu100 vanhu vanoona posvo havadyidzane nayo.
Kutora nguva chete hakuzochengetedze chinyorwa. LinkedIn's inoenderera mberi ichisundidzira kune kukosha pamusoro pezvichangobva kuitika zvinoreva kuti kunyange-yakanyatso-nguva yemukati inogona kuvigwa kana iyo algorithm ichizviona isingakoshese kune akapihwa mushandisi.
Ndicho chikonzero nei kuwedzera kunoshanda. Inomisa mutambo wekufungidzira pakugovera uye inoisa kuoneka kwakabhadharwa kuseri kwezvinyorwa zvinotofanirwa nevateereri vakawanda.
Zvinoita Rini Kuti Uwedzere LinkedIn Post?
Kusimudzira chete zvine musoro kana positi ichiita. Isa mari yakabhadharwa kuseri kwechinhu chisina kusimba, uye uri kutambisa madhora ekushambadzira.
Iwe unofanirwa kuwedzera positi kana:
Iri kutoratidza zviratidzo zvakasimba zvekutanga. Maonero uye masevha mumaawa mashoma ekutanga, semuenzaniso, anokuudza kuti zvirimo zviri kuita maungira.
Iyo positi yakasungirirwa kune yakaoma nguva yekupedzisira. Zviitiko, kutangwa kwechigadzirwa, webinars, uye kuhaya kusunda zvese zvine hwindo uko kuoneka kunotyaira chiito.
Iwe une chinangwa chimwe chakajeka chekushandura, senge kurodha kana kutevera.
Iwe unofanirwa kusvika kupfuura network yako iripo, uye organic kugovera hakukuendese ikoko nekukurumidza zvakakwana.
Rega pakuwedzera kana:
Iyo positi haisi kuwedzera kukurumidza kwayo.
Kudaidzira kuita (CTA) hakuna kujeka. "Pfungwa?" haiyerekichinangwa chekushandura, semuenzaniso.
Hauna kutsanangura kuti kubudirira kunoratidzika sei usati washandisa.
Inobhadhara kusarudza nekuti vateereri veLinkedIn yakakosha chaizvo: LinkedIn data inoti 4 kubva pa5 nhengo dzinotyaira bhizinesi sarudzo.
Nekudaro, nekuda kwekuti vanoita sarudzo vanoshandisa chikuva hazvireve kuti vachaona yako post. LinkedIn's algorithm inorema kutendeseka zvakanyanya mukugovera, uye nhengo dzakasimbiswa dzinoona kusvika makumi mashanu muzana kubatanidzwa pane zvavanenge vatumira semhedzisiro.
Kuwedzera kunoshanda nenzira yakafanana. Inokudza izvo zvinotovimbika, kwete izvo zviri kunetsekana kuwana tsoka dzayo. Wedzera vakundi vako, kwete zvido zvako.
Maitiro eBoost a Post pa LinkedIn (Nhanho neNhanho)
Boosting yakatwasuka, asi mhedzisiro inoenderana nesarudzo dzaunoita usati warova kushambadza. Heino maitiro ekuzviita nemazvo.
Sarudza iyo Yakakodzera Positi yeBoost
Tanga nezvinyorwa zvatova kuratidza zviratidzo zvehupenyu.
Tsvaga kubatanidzwa kwakasimba kwekutanga (kunyanya makomendi nekuchengetedza) kana spike yakajeka mune zvinoonekwa maringe neyakajairwa yako yekutanga. Kana posvo isiri kuwana kutariswa organic, yakabhadharwa kusvika haigadzirise nemashiripiti.
Ndicho chikonzero iwe uchifanira kusimudzira chete izvo zviri kutoshanda.
Sarudza Chinangwa Chako Chemushandirapamwe
Vhura iyo positi kubva kune yako kambani peji uye rova Boost. Wobva wasarudza chinangwa chinoenderana nezvauri kuedza kuita:
Kuziva kwechigadzirwa, kana iwe uri kutanga chimwe chinhu chitsva kana kuti uchida kukura chikamu chako chezwi muchikamu
Tumira kubatanidzwa, kana iwe uchida kukura vateveri kana kuchengeta yako brand iri pamusoro pepfungwa
Vhidhiyo maonero, kana yako post iri vhidhiyo uye nguva yekuona ndiyo inonyanya kukosha
Webhusaiti inoshanya, kana iwe uchida kutyaira traffic kune yekumhara peji kana kutungamira kutora fomu
Hezvino izvo zvinotaridzika mukati meLinkedIn.
Tsanangura Vateereri Vako
Ramba wakatarisa zvakaringana kuti zvive zvakakosha, asi kwete kutetepa zvekuti zvinoganhurira kuburitsa. Tanga neimwe kana maviri epakati mafirita: zita rebasa kana basa, hukuru, indasitiri, saizi yekambani, kana nzvimbo.
Kana vateereri vako vakanyanya kuwanda, unotenga zvinodhura zvisingashanduke. Kana yakanyanya kusimba, mitengo yako inokwira uye kuendesa kwako hakuzoenderana. Ramba uchifunga kuti relevance beats inosvika nguva dzese.
Hezvino izvo kumisikidza vateereri vako paramita inoita senge mu-platform:
Isa Budget Yako uye Nguva Yenguva
Seta bhajeti rehupenyu uye sarudza zuva rako rekutanga uye rekupedzisira. Kana positi yako yakasungirirwa kuchiitiko chinofambiswa nenguva senge webinar, isa zuva rako rekupedzisira zvinoenderana.
Tanga nebhajeti ine mwero yekuyedza, uye ipa mushandirapamwe nguva yakakwana yekugadzira data rine musoro. Maawa mashoma haazokuudzi zvakawanda.
Tarisa mafambiro ako apo mushandirapamwe wako wekusimudzira unomhanya. Kana vateereri vakafanana vakaona kutumira kwako kakawanda, kubatanidzwa kunogona kudonha uye kushandisa kwako kungangove kushoma.
Ongorora uye Tanga
Usati warova Boost, mhanya neino kukurumidza cheki. Iva nechokwadi chokuti:
Kopi yako uye zviratidziro zvinotaridzika chaizvo sezvakarongwa.
Mameseji ako anoenderana nechinangwa chako chemushandirapamwe.
Hapana zvikanganiso zvegirama kana zviperengo.
Zvose zvinongedzo zviri kushanda.
Iwe unosimbisa vateereri vako kunanga uye bhajeti.
Kana zvinhu zvose zvapera, inguva yekuwedzera.
Maitiro Akanakisa Ekusimudzira LinkedIn Posts
Kukurudzira hakusi mashiripiti. Iyo inongopa yakanaka positi kugovera kwakawanda, asi haigone kununura isina kusimba. Heino maitiro ekuita shuwa kuti yako post yakakodzera kuisa mari kumashure.
Tungamira neNative-First Content
Kana chinangwa chako chiri chekuwedzera maonero uye kubatanidzwa, zviri nani kuchengetedza vanhu pachikuva. Mafomati echivanhu senge vhidhiyo kana zvinyorwa zvakagadzirirwa kushandiswa kwekudya. Chidzidzo cheMetricool chinoratidza vhidhiyo post kukura ichikwira 53 muzana, nepo kudzvanya pane zvakabatana zvemukati kuri 28 muzana.
Iyo fomati inofanirwa kutevera chinangwa chako. Zvemukati zvemukati zvinochengeta vaverengi mukudya uye zvinovaka kubatanidzwa. Zvisungo zvinoshanda kana iwe uchida kutyaira traffic kune imwe nzvimbo yekuenda. Magwaro akasimba ekutora pfungwa asati aendesa vaverengi kubva pachikuva.
Edza zvinoshanda, uye tarisa zvabuda.
Nyora Somunhu
Chengetedza kopi yako yakasimba uye munhu. LinkedIn zvinyorwa zvinobvumira kusvika ku3,000 mavara, asi hazvireve kuti unofanira kuzvishandisa ese.
Vaverengi vanogona kukurumidza kupuruzira kuburikidza neLinkedIn pakudya kwemasikati kana panguva yekumhanya kwekofi. Vachaverenga zvakakosha kuverenga uye kusvetuka pamusoro pezvimwe zvese. Saka iva wakananga uye wakananga. Shandisa mutauro wakajeka, uye tarisa chinyorwa chako pane imwe pfungwa chaiyo kana mhedzisiro.
Kunda Mutsara Wokutanga
Panharembozha, LinkedIn previews yakagurwa pavanenge 200 mavara. Padesktop, inenge 300. Sponsored posts can show an even short preview. Zvese mushure mezvo zvinogara kuseri kwe "ona zvimwe" kudzvanya izvo vanhu vazhinji vasingabatike.
Mutsetse wako wekutanga chirauro chako, uye basa rayo ndere kubata pfungwa dzemuverengi.
Dzimwe nzira dzinoshanda:
Tungamira nechiverengero chinokatyamadza kana kutaura kwakashinga.
Bvunza mubvunzo muverengi anoda kupindurwa.
Vhura neanopikisa tora pane chimwe chinhu chaunoziva.
Gadzira nyaya ine mugumisiro usingatarisirwi.
Mutsara wekuvhura waNicolas Cole mune chinyorwa pazasi muenzaniso wakanaka: "Mumakore gumi apfuura, ndakaita $10,000,000+ semunyori." Ndiyo imwe stat inomisa mupumburu. Mutsetse wechipiri ("Chakavanzika?") Unogadzira makakatanwa akakwana kuti uwane kudzvanya.
Mitsara miviri, uye iwe une hoko yako.
Kunobva: https://sproutsocial.com/insights/linkedin-best-practices/
Hoko ingori mavambo, zvakadaro. Kana uchinge wava nehanya nemuverengi, ipa kukosha kwakawanda zvekuti vanoramba vachidzoka. Semuenzaniso, unogona kupa yako yazvino lead magineti.
Iyo yakasimba inotungamira magineti inopa vaverengi chikonzero chekuita kupfuura iyo post pachayo. Iyo graphic kubva kuPathmonk pazasi inovhara iyo inonyanya kushanda sarudzo dzeB2B vateereri. Zvinosanganisira:
E-mabhuku
Mapepa machena
Webinars
Miyedzo yemahara
Demos
Nyaya dzezvidzidzo
Nyaya dzekubudirira
Quizzes
Kunobva: https://pathmonk.com/best-b2b-lead-magnets-8-tactics/
Odds timu yako yatova neimwe yeiyi mune imwe fomu.
Shandisa Imwe Yakajeka CTA
Imwe neimwe posvo inofanirwa kunge iine basa rimwechete uye inonanga muverengi zvakajeka pane zvekuita zvinotevera, sekunyoresa kana kudhawunirodha.
Iyo yakawanda CTAs yaunoturika, ndipo paunowedzera kudzvanya kudzvanya. LinkedIn anotsigirwa zvemukati mafomati akavakirwa kutenderedza imwe chete CTA nzira nechikonzero chakanaka.
Kuti uwane mibairo yakanaka, fananidza mutauro wako weCTA kune chinangwa chepositi yako. Kana iwe uchida kuti vatore rondedzero yako, iti, "Tora chinyorwa." Kutaura chimwe chinhu chakadai sekuti “Dzidza zvakawanda” kunopa muverengi hapana gwara rakajeka uye hapana chikonzero chekufamba.
Tarisa Mibairo Yekutanga uye Misa Nekukurumidza
Ipa yakawedzerwa post 24 kusvika 48 maawa usati waita mhedziso. Inguva yakakwana yekuunganidza chiratidzo chine musoro asi kwete nguva yakawandisa zvekuti unotambisa kushandisa pane chimwe chinhu chisiri kushanda. Edza kushambadza kusiyanisa neLinkedIn's A / B yekuyedza mafambiro uye ongorora maitiro avo.
Unoona sei kuti post yako yatadza? Nzvimbo yakanaka yekutanga ndeyekudzvanya-kuburikidza nechiyero (CTR). Kana iwe uine yakaderera CTR, saka pane nyaya neyako yekugadzira (yekutumira kopi kana zvinoonekwa). Kana iwe uine yakakwira CTR asi yakaderera shanduko, peji yekumhara kana fomu yauri kushandisa inogona kunge iri nyaya.
Maitiro ekuyera Kubudirira kweBoosted Post
Mhedzisiro yakasimudzirwa yepositi inogona kutsausa kana iwe ukayera zvinhu zvisiri izvo. Tanga nemametrics anoenderana nechinangwa chako:
Engagement: Tevera chiyero chako chekubatikana nekuverengera masaini echiratidziro uye kupatsanura nenhamba yehuwandu hwekufungidzira. Maonero akakosha kupfuura kuda nekuti anoratidza kufarira chaiko, kwete kudhiraivha-nemvumo.
Kushanya kwewebhusaiti: Tarisa CTR. Ona kuti vangani vanhu vari kumhara pawebhusaiti yako kubva kune yako yakawedzera positi. Enzanisa iwo manhamba achipesana neyakafanana organic positi kuti uone kana iyo boost iri kufamba traffic kana kungogadzira zvinoonekwa.
Kuziva kweBrand: Tarisa kukura kwevateveri vako uye dzokorora kuita kubva kune vamwe vateereri nekufamba kwenguva. Aya masaini metrics anokuudza kana vanhu chaivo vari kuteerera.
Kubva ipapo, tarisa kuti mareti akatama here, kwete ma totals chete. Kana mafungidziro akakwira asi CTR uye chiyero chekubatirana chakaramba chakapfava, iyo positi yakasvika vanhu vakawanda pasina kuchinja maitiro avo.
Kunyanya kuoneka pasina chiito haisi metric yekubudirira. Kuwedzera kunoshanda kana ichityaira iyo chaiyo mhedzisiro yaunoseta chinangwa chako. Ndicho chete chiyero chakakosha.
FAQs
Ini ndinosimudzira sei chinyorwa pa LinkedIn?
Enda kune yako LinkedIn peji peji mune admin maonero, vhura iyo positi, uye tinya Boost. Zvadaro sarudza chinangwa chako, vateereri, bhajeti, uye nguva. Chengetedza zviri nyore nekutarisa pane chimwe chinangwa, imwe kana maviri mafirita evateereri, uye imwe CTA.
Yakawanda sei yekusimudzira chinyorwa paLinkedIn?
Iwe unogona kazhinji kutanga nemari shoma semadhora gumi, uchiita kuti ive imwe yenzira dzinowanikwa dzekushambadza paLinkedIn. Zvakanyanya kunaka kutanga zvishoma kwemazuva mashoma, uye wozoyera chete kana zvawanikwa zvichizvipembedza. Nokuti atarisa zvakadzika pa LinkedIn advertising mutengo zvakazara, tarisa yangu LinkedIn ads pricing guide.
Unogona kukwirisa macarousel posts pa LinkedIn?
Kwete kana iri multi-image carousel. Boosting haitsigire mapositi ane anopfuura mufananidzo mumwe. Kana iwe uchida "carousel kunzwa," shandisa gwaro kana PDF positi uye ukurudzire kuburikidza neCampaign Manager panzvimbo.
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Mhedziso
LinkedIn marketing haifaniri kuva chakavanzika. Iyi puratifomu ndechimwe chezvishandiso zvine simba bhizinesi rako rinekusvika kune vanoita sarudzo chaivo, uye nzira chaiyo inogona kuita shanduko yemutambo.
Tanga nekuburitsa zvirimo izvo vateereri vako vanoda chaizvo kuverenga. Wobva washandisa boosting kuisa yakabhadharwa kusvika kuseri kwezviri kutowana tarisiro organically. Nenzira iyo, vanhu chaivo vanoona positi yako pane yako nguva, kwete pese apo algorithm inosvika pairi.
Consistent social media kuyerwa ndiyo inoparadzanisa vatengesi vanoyera kubva kune avo vanofungidzira. Tevera mareti ako uye woaenzanisa neako organic baseline. Kana chimwe chinhu chisisashande, cheka nekukurumidza.
Shandisa data kuita sarudzo dzekusimudzira, uye iwe unowana kutarisisa kwakanyanya kunotungamira kune chaiyo bhizinesi mhedzisiro.
