Ibyingenzi
Ongeraho inyandiko zimaze gutsinda muburyo bwa organisme, ntabwo izo wizeye ko zizafata.
Amafaranga yishyuwe ntabwo azakosora ibintu bidakomeye. Gusa uzamure inyandiko za LinkedIn zifite ibimenyetso byimibereho.
Intego yawe yo kwiyamamaza ibwira LinkedIn ninde ugomba kwereka inyandiko yawe. Hitamo intego yawe muburyo bwiza kugirango LinkedIn idahitamo neza abumva nabi.
Tangira hamwe kimwe cyangwa bibiri bigamije gushungura. Gutesha agaciro cyane ingengo yimari yibitekerezo, hamwe nigiciro gito cyane kandi kigabanya itangwa.
Ibitekerezo no gukanda ni ibipimo byubusa. Kugereranya igipimo kiri hagati yikigereranyo cyazamutse kandi kama kirakubwira icyakora mubyukuri.
Niba utabona ibitekerezo kuri post yawe ya LinkedIn, uhomba ubucuruzi.
Nabimenya nte?
LinkedIn niho abaguzi bagenzura ikizere cyawe bakagereranya amahitamo mbere yuko batumiza. Ihuriro ryahindutse moteri ikomeye ya moteri.
Niyo mpamvu LinkedIn ishobora kuba umuyoboro wawe-mwinshi muri B2B, aho 89% byabacuruzi babikoresha mugutwara imodoka.
Ingorabahizi, nubwo, ibintu bikomeye bishobora gukomeza guhinduka.
Aho niho kuzamura bizana. Kwishyurwa bigera inyuma yinyandiko ziburyo bigucika mumutego "ibintu byiza, kugabura duto". Ubutumwa bwawe butunguranye bugera kubantu bafite akamaro rwose.
Mbere yo gukanda buto ya Boost, nubwo, ifasha kumenya inyandiko zikwiriye gushyira amafaranga inyuma.
Bisobanura iki kuzamura inyandiko kuri LinkedIn?
Kuzamura inyandiko kuri LinkedIn bisobanura gufata ikintu wasohoye muburyo bwa organisme hanyuma ukagihindura promotion yishyuwe kuburyo abantu benshi babikwiye babibona.
Tekereza nko gushyira lisansi kumuriro umaze gutwikwa.
Ntibikenewe ko utangirira kuri duke muri LinkedIn Campaign Manager. Ibyo ugomba gukora byose ni uguhitamo inyandiko iriho kurupapuro rwisosiyete yawe, hitamo intego (nko gusezerana cyane cyangwa gusura urubuga), gusobanura abakwumva shingiro, no gushyiraho bije.
LinkedIn ikora ibisigaye, kwagura inyandiko yawe irenze abayoboke bawe. Dore uko bisa uhereye kurupapuro rwawe rwanditseho:
Inkomoko: NPD LinkedIn
Dore uko kuzamura ibice birwanya ubundi buryo:
Inyandiko kama zishingiye kuri algorithm numuyoboro wawe uhari. Niba ikubise, ikomeye. Niba atari byo, irazimira vuba.
Kubaka ubukangurambaga biguha kugenzura neza intego ukoresheje ibipimo byamamaza byateye imbere, ariko bisaba gushiraho no kuyobora.
Boosting yicaye hagati. Yashizweho kugirango yihute kandi yoroshye, ntabwo igenewe hyper-yihariye igamije cyangwa funnel igoye.
Kugirango urebe neza kuri LinkedIn yuzuye, igitabo cyanjye cyo kwamamaza cya LinkedIn ni ahantu heza ho gutangirira.
Ikibazo cyo Kubona Kuri LinkedIn
LinkedIn numuyoboro munini wabigize umwuga ku isi ufite abanyamuryango barenga miliyari 1.
Ibyo bisa nkinzozi zumucuruzi, kugeza ugerageje kubona ibitekerezo bihamye. Imibare iragaragaza ikibazo:
Kugera kama nugukanda. Raporo ya Algorithm Insights yo mu 2025 ya Richard van der Blom, yasesenguye inyandiko zirenga miliyoni 1.8, ivuga ko yagabanutse hafi 50%.
Abantu benshi bazenguruka kera batabigizemo uruhare. Ibipimo ngenderwaho bya Socialinsider byerekana igipimo cyo gusezerana kuri impression kuri 5.2 ku ijana, bivuze ko abantu 95 kuri 100 babona inyandiko badakorana nayo.
Igihe cyonyine ntikizigama inyandiko. LinkedIn ikomeje gusunika kubyerekeranye no kwisubiraho bivuze ko nibihe byateganijwe neza bishobora gushyingurwa niba algorithm ibona ko bidakenewe kubakoresha.
Niyo mpamvu rwose kuzamura imirimo. Ihagarika umukino wo gukeka kugabura kandi igashyira kugaragara neza inyuma yinyandiko zisanzwe zikwiye abantu benshi.
Ni ryari Byumvikana Kuzamura Post ya LinkedIn?
Kwiyongera byumvikana gusa iyo inyandiko ikora. Shira amafaranga yishyuwe inyuma yibirimo intege nke, kandi urimo guta amadorari yo kwamamaza.
Ugomba kuzamura inyandiko iyo:
Bimaze kwerekana ibimenyetso bikomeye hakiri kare. Ibitekerezo kandi ubike mumasaha yambere, kurugero, nkubwire ibirimo byumvikana.
Inyandiko ihujwe nigihe ntarengwa. Ibyabaye, ibicuruzwa bitangizwa, webinari, hamwe no gusunika gusunika byose bifite idirishya aho kugaragara bitwara ibikorwa.
Ufite intego imwe isobanutse yo guhindura, nko gukuramo cyangwa gukurikira.
Ukeneye kugera kurenza urusobe rwawe rusanzwe, kandi gukwirakwiza kama ntikuzakugeza vuba bihagije.
Hagarika kuzamura igihe:
Inyandiko ntabwo irimo kwiyongera wenyine.
Guhamagarira ibikorwa (CTA) ntibisobanutse. “Ibitekerezo?” ntabwo ari igipimointego yo guhindura, kurugero.
Ntabwo wasobanuye uko intsinzi isa mbere yuko ukoresha.
Bishyura guhitamo kuko abumva LinkedIn bafite agaciro rwose: Amakuru ya LinkedIn avuga ko abanyamuryango 4 kuri 5 batwara ibyemezo byubucuruzi.
Ariko, kubera ko abafata ibyemezo bakoresha urubuga ntabwo bivuze ko bazabona inyandiko yawe. Algorithm ya LinkedIn ipima kwizerwa cyane mugukwirakwiza, kandi abanyamuryango bagenzuwe babona abagera kuri 50 ku ijana basezerana kumyanya yabo nkigisubizo.
Boosting ikora muburyo busa. Yongerera ibyari bimaze kwizerwa, ntabwo aribyo bigoye kubona ikirenge cyayo. Ongera abatsinze, ntabwo wifuza.
Nigute ushobora kuzamura inyandiko kuri LinkedIn (Intambwe ku yindi)
Kwiyongera biroroshye, ariko ibisubizo biterwa nibyemezo ufata mbere yo gukanda gutangaza. Dore uko wabikora neza.
Hitamo Inyandiko iboneye kugirango uzamuke
Tangira inyandiko zimaze kwerekana ibimenyetso byubuzima.
Shakisha gusezerana hakiri kare (cyane cyane ibitekerezo no kuzigama) cyangwa igicucu gisobanutse mubitekerezo hamwe nibisanzwe bisanzwe. Niba inyandiko ititaye kubitekerezo, kwishyurwa ntibizakosorwa muburyo butangaje.
Niyo mpamvu ugomba kuzamura gusa ibimaze gukora.
Hitamo Intego Yawe yo Kwamamaza
Fungura inyandiko kurupapuro rwisosiyete yawe hanyuma ukande Boost. Noneho hitamo intego ihuye nibyo ugerageza gukora:
Kumenyekanisha ibicuruzwa, niba utangiza ikintu gishya cyangwa ushaka kuzamura umugabane wawe wijwi murwego
Kohereza gusezerana, niba ushaka gukura abayoboke cyangwa kugumisha ikirango cyawe hejuru
Reba amashusho, niba inyandiko yawe ari videwo kandi igihe cyo kureba nicyo cyambere
Gusura urubuga, niba ushaka gutwara traffic kurupapuro rwurupapuro cyangwa urupapuro rwo gufata
Dore uko bisa muri LinkedIn.
Sobanura abakwumva
Komeza intego yibanze bihagije kugirango bibe ngombwa, ariko ntibigufi kuburyo bigabanya itangwa. Tangira hamwe cyangwa bibiri byingenzi muyunguruzi: umutwe wakazi cyangwa imikorere, ubukuru, inganda, ingano yisosiyete, cyangwa ahantu.
Niba abakwumva ari benshi cyane, uzagura ibitekerezo bihendutse bidahinduka. Niba bikabije, ibiciro byawe biziyongera kandi ibyo utanze ntibizahoraho. Wibuke ko gukubita gukomeye bigera igihe cyose.
Dore ibyo gushiraho abakwumva ibipimo bisa na-platform:
Shiraho Bije yawe nigihe
Shiraho bije ubuzima bwawe bwose hanyuma uhitemo itariki yawe yo gutangiriraho. Niba inyandiko yawe ihujwe nigihe ntarengwa cyagenwe nkurubuga, shiraho itariki yawe yanyuma.
Tangira ukoresheje bije yoroheje yikizamini, hanyuma utange ubukangurambaga umwanya uhagije wo gutanga amakuru yingirakamaro. Amasaha make ntazakubwira byinshi.
Reba inshuro zawe uko ubukangurambaga bwawe butera imbere. Niba abumva kimwe babonye inyandiko yawe inshuro nyinshi, gusezerana birashobora kugabanuka kandi amafaranga yawe arashobora kuba make.
Gusubiramo no Gutangiza
Mbere yo gukubita Boost, koresha unyuze kurutonde rwihuse. Menya neza ko:
Kopi yawe n'amashusho bisa neza nkuko byateganijwe.
Ubutumwa bwawe buhuye n'intego yawe yo kwiyamamaza.
Hano nta kibonezamvugo cyangwa amakosa yimyandikire.
Amahuriro yose arakora.
Uremeza abakwumva intego hamwe na bije.
Ibintu byose bimaze kugenzurwa, igihe kirageze cyo kuzamura.
Imyitozo myiza yo kuzamura inyandiko za LinkedIn
Kwiyongera ntabwo ari amarozi. Itanga gusa inyandiko nziza ikwirakwizwa, ariko ntishobora gutabara iyintege nke. Dore uburyo bwo kwemeza ko inyandiko yawe ikwiriye gushyira amafaranga inyuma.
Kuyobora hamwe na Kavukire-Yambere Ibirimo
Niba intego yawe ari ukongera ibitekerezo no gusezerana, nibyiza kugumisha abantu kumurongo. Imiterere kavukire nka videwo cyangwa inyandiko zubatswe mugukoresha ibiryo. Ubushakashatsi bwakozwe na Metricool bwerekana ko amashusho yiyongereyeho 53%, mugihe gukanda kubintu bihujwe byiyongereyeho 28%.
Imiterere igomba gukurikiza intego yawe. Ibirimo kavukire bituma abasomyi bagaburira kandi byubaka gusezerana. Ihuza rikora mugihe ushaka gutwara traffic ahantu runaka. Inyandiko zirakomeye kugirango zitabweho mbere yo kuyobora abasomyi kurubuga.
Gerageza ikora, hanyuma ukurikirane ibisubizo.
Andika nkumuntu
Komeza kopi yawe neza kandi muntu. Inyandiko za LinkedIn zemerera inyuguti zigera ku 3.000, ariko ntibivuze ko ugomba kuzikoresha zose.
Basomyi barashobora kwihuta kunyura kuri LinkedIn hejuru ya sasita cyangwa mugihe cya kawa. Bazasoma igikwiye gusoma kandi basimbuke ibindi byose. Jya uyobora kandi kugera ku ngingo. Koresha imvugo isanzwe, kandi wibande ku nyandiko yawe ku ngingo imwe cyangwa ibisubizo.
Gutsinda Umurongo wa mbere
Kuri mobile, LinkedIn ibanza yaciwe kuriinyuguti zigera kuri 200. Kuri desktop, ni hafi 300. Inyandiko zatewe inkunga zirashobora kwerekana mbere mugufi. Ibintu byose nyuma yibyo bibaho inyuma ya "reba byinshi" kanda abantu benshi batazakanda.
Umurongo wawe wambere ni hook yawe, kandi akazi kayo nugukurura ibitekerezo byabasomyi.
Uburyo bumwe bukora:
Kuyobora hamwe na statut itangaje cyangwa ikirego gitinyutse.
Baza ikibazo umusomyi ashaka gusubiza.
Fungura hamwe na contrarian fata ikintu kimenyerewe.
Shiraho inkuru hamwe nibisubizo bitunguranye.
Umurongo wa mbere wa Nicolas Cole mu nyandiko ikurikira ni urugero rwiza: “Mu myaka 10 ishize, ninjije $ 10,000,000 + nk'umwanditsi.” Ni statut imwe ihagarika umuzingo. Umurongo wa kabiri (“Ibanga?”) Utera impagarara zihagije kugirango ubone gukanda.
Interuro ebyiri, kandi ufite indobo yawe.
Inkomoko: https://sproutsocial.com/insights/linkedin-best-imyitozo/
Inkoni ni intangiriro, nubwo. Umaze kugira ibitekerezo byabasomyi, tanga agaciro cyane kuburyo bakomeza kugaruka. Kurugero, urashobora gutanga magnet yawe yanyuma.
Imiyoboro ikomeye iyobora abasomyi impamvu yo gukora ibirenze inyandiko ubwayo. Igishushanyo cya Pathmonk hepfo gikubiyemo amahitamo meza kubantu B2B. Harimo:
E-bitabo
Impapuro zera
Urubuga
Ibigeragezo byubusa
Demo
Inyigo
Intsinzi
Ibibazo
Inkomoko: https://pathmonk.com/best-b2b-yobora-magnets-8-ibiganiro/
Impanuka nitsinda ryanyu rimaze kugira byibuze kimwe muribi muburyo bumwe.
Koresha CTA imwe isobanutse
Buri nyandiko igomba kugira akazi kamwe kandi ikayobora neza abasomyi kubyo gukora ubutaha, nko kwiyandikisha cyangwa gukuramo.
Kurenza CTAs ukurikirana, niko urushaho gukanda gukanda. LinkedIn yatewe inkunga yibirimo yubatswe hafi yinzira imwe ya CTA kubwimpamvu nziza.
Kugirango ubone ibisubizo byiza, huza imvugo yawe ya CTA kubyo wanditse. Niba ushaka ko bakuramo urutonde rwawe, vuga, “Shakisha urutonde.” Kuvuga ikintu nka "Wige byinshi" biha abasomyi icyerekezo cyiza kandi ntampamvu yo kwimuka.
Reba ibisubizo hakiri kare hanyuma uhagarike vuba
Tanga inyandiko yazamuye amasaha 24 kugeza 48 mbere yo gufata imyanzuro. Nicyo gihe gihagije cyo gukusanya ibimenyetso bifatika ariko ntabwo arigihe kinini kuburyo uta igihe ukoresha kubintu bidakora. Gerageza kwamamaza itandukaniro hamwe na LinkedIn ya A / B igerageza akazi hanyuma usubiremo imikorere yabo.
Nigute ushobora gusuzuma aho inyandiko yawe yagiye nabi? Ahantu heza ho gutangirira ni kanda-ukoresheje igipimo (CTR). Niba ufite CTR yo hasi, noneho hariho ikibazo hamwe no guhanga kwawe (kohereza kopi cyangwa amashusho). Niba ufite CTR ndende ariko igipimo gito cyo guhindura, urupapuro rwurupapuro cyangwa ifishi ukoresha bishobora kuba ikibazo.
Nigute Wapima Intsinzi Yumwanya Wongerewe
Ibisubizo byazamuye ibisubizo birashobora kuyobya niba upimye ibintu bitari byiza. Tangira n'ibipimo bihuye n'intego yawe:
Gusezerana: Kurikirana igipimo cyawe cyo gusezerana ukusanya ibimenyetso byimibereho byimyanya kandi ukagabanya numubare wibitekerezo byose. Ibitekerezo bifite akamaro kuruta gukunda kuko byerekana inyungu nyazo, ntabwo bigenda-byemewe.
Gusura urubuga: Reba CTR. Reba umubare wabantu bamanuka kurubuga rwawe uhereye kumyanya yawe yazamuye. Gereranya iyo mibare ninyandiko isa kama kugirango urebe niba imbaraga zigenda mumodoka cyangwa zitanga ibitekerezo gusa.
Kumenyekanisha ibicuruzwa: Reba gukura kwabakurikira hanyuma usubiremo gusezerana kubantu bamwe mugihe runaka. Nibipimo byerekana ibimenyetso bikubwira niba abantu bakwiriye kwitondera.
Kuva aho, reba niba ibiciro byimutse, ntabwo ari byose. Niba ibitekerezo byazamutse ariko CTR nigipimo cyo gusezerana cyagumyeho, inyandiko yageze kubantu benshi idahinduye imyitwarire.
Kugaragara cyane nta gikorwa ntabwo ari intsinzi. Inkunga ikora iyo itwaye ibisubizo byihariye washyizeho intego yawe. Nicyo gipimo cyonyine gifite akamaro.
Ibibazo
Nigute nazamura inyandiko kuri LinkedIn?
Jya kuri page yawe ya sosiyete ya LinkedIn muburyo bwa admin, fungura inyandiko, hanyuma ukande Boost. Noneho hitamo intego yawe, abumva, bije, nigihe uzamara. Komeza byoroshye wibanda ku ntego imwe, imwe cyangwa ebyiri abayungurura, na CTA imwe.
Nibangahe kuzamura inyandiko kuri LinkedIn?
Urashobora gutangirana na $ 10 $, bigatuma bumwe muburyo bworoshye bwo kwamamaza kuri LinkedIn. Mubisanzwe nibyiza gutangira bito muminsi mike, hanyuma ukapima gusa niba ibisubizo bifite ishingiro. Kuri areba neza kuri LinkedIn igiciro cyo kwamamaza muri rusange, reba igitabo cyanjye cyo kwamamaza ibiciro bya LinkedIn.
Urashobora kuzamura inyandiko za karuseli kuri LinkedIn?
Ntabwo niba ari karuseli-amashusho menshi. Boosting ntabwo ishyigikira inyandiko zifite ishusho irenze imwe. Niba ushaka "karuseli yumva," koresha inyandiko cyangwa inyandiko ya PDF hanyuma uyiteze imbere ukoresheje ubukangurambaga aho.
{ "@context": "https://schema.org", "@ubwoko": "Ibibazo", "MainEntity": [ { "@ubwoko": "Ikibazo", "izina": "Nigute nazamura inyandiko kuri LinkedIn?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", . } } , { "@ubwoko": "Ikibazo", "izina": "Ni bangahe kuzamura inyandiko kuri LinkedIn?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", . } } , { "@ubwoko": "Ikibazo", "izina": "Urashobora kuzamura inyandiko za karuseli kuri LinkedIn?", "igisubizo cyemewe": { "@ubwoko": "Igisubizo", . } } ] }
Umwanzuro
Isoko rya LinkedIn ntirigomba kuba amayobera. Ihuriro nimwe mubikoresho bikomeye ubucuruzi bwawe bufite bwo kugera kubafata ibyemezo nyabyo, kandi uburyo bwiza burashobora gutuma uhindura umukino.
Tangira utangaza ibikubiyemo abakwumva bashaka gusoma. Noneho koresha imbaraga kugirango ushire umushahara winyuma inyuma yibisanzwe byitabwaho muburyo bwa organique. Muri ubwo buryo, abantu beza babona inyandiko yawe ku gihe cyawe, ntabwo igihe cyose algorithm igeze hafi yayo.
Ibipimo mbuga nkoranyambaga bihoraho nibyo bitandukanya abamamaza ibicuruzwa bapima nabakeka. Kurikirana igipimo cyawe kandi ubigereranye nu shingiro ryibanze. Mugihe ikintu kidakora, gabanya vuba.
Koresha amakuru kugirango ufate ibyemezo byongera ubwenge, kandi uzabona ibitekerezo byujuje ubuziranenge biganisha kubisubizo nyabyo byubucuruzi.
