Yiba nomfanekiso-ngqondweni womsebenzisi evula i-app yempilo yengqondo ngelixa eziva esonganyelwe luloyiko. Eyona nto yokuqala abadibana nayo siscreen esinombala oqaqambileyo, ongqubanayo, silandelwa sisaziso esibahlazisayo ngokwaphula “indlela yokucinga” yeentsuku ezi-5, kunye ne-paywall evala ukucamngca abakufuna kakhulu ngalo mzuzu. La mava ayiloyilo nje elibi; kunokuba yingozi. Ingcatsha ukuba semngciphekweni komsebenzisi kwaye itshabalalisa eyona nto intembeko i-app inenjongo yokuyakha. Xa uyila impilo yengqondo, oku kuba ngumceli mngeni obalulekileyo kunye nethuba elixabisekileyo. Ngokungafaniyo nosetyenziso okanye usetyenziso lokuzonwabisa, imeko yeemvakalelo zomsebenzisi ayinakuthathwa njengomxholo wesibini. Yimeko-bume imveliso yakho esebenza kuyo. Ngabantu abangaphezu kwebhiliyoni abaphila neemeko zempilo yengqondo kunye nezikhewu eziqhubekayo ekufikeleleni ekunyamekelweni, ukhuseleko olukhuselekileyo kunye nenkxaso yedijithali ehambelana nobungqina iya ibaluleke kakhulu. Umda wempazamo awuhoyi. I-UX ephakathi kovelwano ayibi "mnandi ukuba nayo" kodwa iyimfuneko yoyilo olusisiseko. Yindlela ehamba ngaphaya kokusebenza nje ukuqonda ngokunzulu, intlonipho, kunye noyilo lweemfuno ezisondeleyo zabasebenzisi ngokweemvakalelo nezengqondo. Kodwa siwuguqulela njani lo mgaqo usebenze? Sizakha njani iimveliso zedijithali ezingeloncedo nje kuphela, kodwa zithembeke ngokwenene? Kuwo wonke umsebenzi wam njengomyili wemveliso, ndifumanise ukuba intembeko yakhiwa ngokuhlangabezana neemfuno zeemvakalelo zomsebenzisi kuwo onke amanqanaba ohambo lwabo. Kweli nqaku, ndiza kuguqulela ezi nkcukacha kwi-UX yesakhelo se-UX esisekelwe kwizandla. Siza kudlulela ngaphaya kwethiyori ukuze singene nzulu kwizixhobo ezisebenzayo ezinceda ukudala amava anobuntu kwaye asebenza kakhulu. Kweli nqaku, ndiza kwabelana ngesakhelo esisebenzayo, esiphindaphindwayo esakhelwe kwiintsika ezintathu:
Ukukhwela njengencoko yokuqala exhasayo. Idizayini yojongano lwengqondo esengxakini. Iipateni zokugcina ezenza nzulu ukuthembana kunabasebenzisi boxinzelelo.
Ngokudibeneyo, ezi ntsika zibonelela ngendlela esisiseko yokuyila amava empilo yengqondo abeka phambili ukuthembana, ukhuseleko lweemvakalelo, kunye neemfuno zabasebenzisi bokwenyani kwinqanaba ngalinye. Incoko Yokukhwela: Ukusuka kuLuhlu lokukhangela ukuya kwiqabane elithembekileyo Ukukhwela "ngumhla wokuqala" phakathi komsebenzisi kunye ne-app - kwaye umbono wokuqala uthwala izithintelo ezinkulu, ukugqiba ukuba umsebenzisi ugqiba ekubeni aqhubeke nokusebenzisana ne-app. Kwitekhnoloji yezempilo yengqondo, ukuya kuthi ga kwi-20,000 yee-apps ezinxulumene nempilo yengqondo kwimarike, abaqulunqi beemveliso bajongana nengxaki yendlela yokudibanisa iinjongo eziphambili ze-onboarding ngaphandle kokwenza uyilo luvakale kakhulu okanye lugxothwe kumsebenzisi ofuna uncedo. Isixhobo sovelwanoKumava am, ndifumanise ukuba kubalulekile ukuyila i-onboarding njengencoko yokuqala exhasayo. Injongo kukunceda umsebenzisi ukuba azive ebonwa kwaye eqondwa ngokuzisa idosi encinci yoncedo ngokukhawuleza, hayi nje ukubalayisha kakhulu ngedatha kunye neempawu zeapp.
I-Case Study: Uhambo Lokuba Ngumzali Olutsha E-Teeni, i-app yabazali babantwana abafikisayo, ukukhwela kufuna indlela yokusombulula iingxaki ezimbini: (1) yamkele umthwalo weemvakalelo wabantwana abakwishumi elivisayo ukuba ngumzali kwaye ubonise indlela iapp enokwabelana ngayo ngaloo mthwalo; (2) ukuqokelela ulwazi olwaneleyo ukwenza ifidi yokuqala efanelekileyo. Ukuqatshelwa kunye Noncedo Udliwano-ndlebe lwavelisa imvakalelo eqhubekayo phakathi kwabazali: “Ndingumzali ongendawo, ndoyisakele kuyo yonke into.” Umbono wam woyilo ibikukubonelela ngesiqabu kwangethuba kunye nokuqhelaniswa nesikweko sesixeko ebusuku esineefestile ezikhanyisiweyo: ngokuthe ngqo emva kwephepha lokwamkela, umsebenzisi uzibandakanya namabali amathathu amafutshane, oopopayi kunye nokuzikhethela asekelwe kwimingeni ehlala ihleli yobuzali abafikisayo, apho banokuzazi bona (umzekelo, ibali likamama ofunda ukulawula indlela asabela ngayo kumntwana wakhe okwishumi elivisayo ukuba akhuphe amehlo). Le ndlela yokubalisa iqinisekisa abazali ukuba abekho bodwa kwimizabalazo yabo, ukuqhelanisa kunye nokubanceda bahlangabezane noxinzelelo kunye nezinye iimvakalelo ezinzima ukusuka ekuqaleni.
Qaphela: Iiseshini ezisebenzisekayo zakwangoko zibonise ukuchukumiseka okunamandla ngokweemvakalelo, kodwa uhlalutyo lwasemva kokuqaliswa lubonise ukuba ukhetho lokubaliswa kwamabali kufuneka lucace. Usukelo kukulungelelanisa ukubaliswa kwamabali ukuze kuphetshwe ukucinezela umzali odandathekileyo, evuma ngokungqalileyo inyaniso yakhe: “Kunzima ukuba ngumzali. Akuwedwa.” Iprofayile eqhubekayo Ukulungelelanisa isikhokelo kusapho ngalunye, sichaze idatha encinci efunekayo kubuntu. Kwinqanaba lokuqala, siqokelela kuphela izinto eziyimfuneko kulungiselelo olusisiseko (umzekelo, indima yomzali, inani lolutsha, kunyeubudala bomntwana ngamnye). Okongeziweyo, kodwa kusabalulekile, iinkcukacha (imingeni ethile, iminqweno, izicelo) ziqokelelwa ngokuthe ngcembe njengoko abasebenzisi beqhubela phambili nge-app, bephepha iifom ezinde kwabo bafuna inkxaso ngokukhawuleza.
I-onboarding yonke igxile kukhetho oluxhasayo olungaguqukiyo lwamagama, ukuguqula inkqubo esebenza kakhulu, esebenzayo ibe yindlela yokunxibelelana nomsebenzisi osesichengeni kwinqanaba leemvakalelo ezinzulu, ngelixa ugcina indlela ecacileyo ekhawulezayo. Ibhokisi yakho yezixhobo
Sebenzisa ukuQinisekisa uLwimiQala ngokuthi "Kulungile ukuziva ngolu hlobo," hayi "Vumela izaziso." Qonda "Kutheni", hayi nje "Yintoni" Qokelela kuphela into oza kuyisebenzisa ngoku kwaye uhlehlise okunye ngokuqhubeka kweprofayile. Sebenzisa imibuzo elula, ejolise kwiinjongo ukwenza amava abasebenzisi. Beka kuqala ubufutshane kunye nentloniphoGcina ukhwele phezulu, yenza ukhetho lucace, kwaye uvumele uvavanyo lomsebenzisi luchaze obona bude busebenzayo &mdashl obufutshane buqhele ukuba ngcono. Gcina iliso kwiNgxelo kunye ne-IterateTrack ixesha-lokuqala-ixabiso kunye nenyathelo lokuyeka; dibanisa ezi kunye neeseshini ezisebenzisekayo ezikhawulezayo, emva koko uhlengahlengise ngokusekelwe koko ukufundayo.
Le ncoko yokuqala ibeka isiseko sokuthembana. Kodwa oku kuthembana kubuthathaka. Inyathelo elilandelayo kukuqinisekisa ukuba indawo ye-app ayiyophuli. Ujongano lweeMvakalelo: Ukugcina intembeko kwiNdawo eKhuselekileyo Umsebenzisi ofumana ukuxhalaba okanye ukudakumba uhlala ebonisa ukuncitshiswa kwamandla okuqonda, okuchaphazela ixesha labo lokuhoya kunye nesantya abasebenzisa ngaso ulwazi kunye nokunciphisa ukunyamezela koyilo oluxineneyo kunye nokukhawuleza, ukubonwa okuchukumisayo. Oku kuthetha ukuba iipalethi zodidi oluphezulu, utshintsho olukhawulezayo lomahluko, oludanyazayo, kunye nombhalo oshinyeneyo unokuziva unzima kubo. Isixhobo sovelwanoXa kuyilwa ukuhamba komsebenzisi kwi-app yempilo yengqondo, ndihlala ndisebenzisa iziKhokelo zokuFikelela kwiWebhu 2.2 njengesiseko esisisiseko. Ngaphezulu koko, ndikhetha "i-low-stimulus", "ulwimi oluqhelekileyo nolukhuselekileyo" olubonakalayo ukunciphisa umthwalo wokuqonda womsebenzisi kunye nokudala ukuzola, ukuqikelelwa, kunye nokusingqongileyo komntu. Apho kufanelekileyo, ndongeza i-haptics efihlakeleyo, yokungena kunye ne-micro-interactions ethambileyo ye-sensory grounding, kunye nokubonelela ngeempawu zelizwi njengendlela yokukhetha kumaxesha oxinzelelo oluphezulu (kunye nokuhamba kombhobho ophantsi-mzamo ophantsi) ukuphucula ukufikeleleka.
Khawucinge ukuba kufuneka ukhokele abasebenzisi bakho "ngesandla": sifuna ukuqinisekisa ukuba amava abo anzima kangangoko, kwaye bakhokelwa ngokukhawuleza kwinkxaso abayidingayo, ngoko siphepha iifom ezinzima kunye namagama amade. Ityala: Indawo eKhuselekileyo yeDijithali Kusetyenziso olugxile kuxinzelelo olukhawulezileyo, Igumbi leBhere, ndivavanye uyilo “lwegumbi elipholileyo”. Ingqikelelo yam yokuqala yaqinisekiswa ngoluhlu olubalulekileyo lodliwano-ndlebe lwabasebenzisi: ulwimi loyilo olukhoyo lweenkqubo ezininzi zempilo yengqondo zabonakala zingalungelelaniswa neemfuno zabaphulaphuli bethu. Abathathi-nxaxheba abazamana neemeko ezinje nge-PTSD kunye nokudakumba ngokuphindaphindiweyo bachaza ii-apps ezikhuphisanayo “njengeziqaqambile kakhulu, zonwabe kakhulu, kwaye zoyikeka,” nto leyo eye yaqinisa imvakalelo yabo yokwahluka endaweni yokunika intuthuzelo. Oku kucebise ukungahambelani kwecandelo lethu, endaweni yoko lafuna imvakalelo yokhuseleko kwindawo yedijithali. Le ngxelo yazisa isicwangciso-qhinga soyilo esisezantsi. Kunokuba siphathe "indawo ekhuselekileyo" njengomxholo obonakalayo, siye sasondela kuwo njengamava oluvo olupheleleyo. Ujongano olunesiphumo luchasene ngokuthe ngqo nomthwalo wedijithali; ikhokela ngobunono kumsebenzisi ekuhambeni, ikhumbula ukuba kusenokwenzeka ukuba bakwimeko apho baswele amandla okuzikisa ingqondo. Okubhaliweyo kwahlulwe kumacandelo amancinci kwaye kulula ukuskena kwaye kuchazwe ngokukhawuleza. Izixhobo zenkxaso yeemvakalelo - ezifana nomqamelo - zigxininiswe ngenjongo ukwenzela ukuba kube lula. Ujongano lusebenzisa iphalethi egcinwe ngononophelo, engeyo-neon, yasemhlabeni eziva isisiseko endaweni yokuvuselela, kwaye isusa ngokungqongqo naziphi na iipopayi ngequbuliso okanye izilumkiso eziqaqambileyo ezinokuvusa impendulo yoxinzelelo. Oku kuzola ngabom ayisiyonto yokucinga emva kobuhle kodwa yeyona nto ibalulekileyo yosetyenziso, ukuseka isiseko sokhuseleko lwedijithali.
Ukukhuthaza ingqiqo yoqhagamshelwano lomntu kunye nobunini bengqondo, igumbi lizisa ezintathu zokungena "izinto zomntu": isibuko, iLeta kunye neSakhelo. Ngamnye umema isenzo esincinci, esiyimpumelelo somnikelo (umzekelo, ukushiya umyalezo omfutshane kumntu ozayo okanye ukulungelelanisa isethi yeefoto ezinentsingiselo yobuqu), umzobo kwisiphumo se-IKEA (PDF). Umzekelo, isakhelo sisebenza njengendawo yogcino lwazi lomntu siquiialbham zeefoto ezithuthuzelayo apho abasebenzisi banokuphinda bajonge xa befuna ukufudumala okanye ukuqinisekiswa. Ngenxa yokuba iSakhelo simelwe kwigumbi ledijithali njengesakhelo somfanekiso eludongeni, ndiyile umaleko ozikhethelayo wokwenza ngokwezifiso ukwenza nzulu olu xhulumaniso: abasebenzisi banokungena endaweni yesibambi-ndawo ngomfanekiso osuka kwingqokelela yabo - isithandwa, isilwanyana sasekhaya, okanye imbonakalo-mhlaba ethandwayo - eboniswa kwigumbi rhoqo xa bevula usetyenziso. Olu khetho lukhethwa ngokuzithandela, lukhaphukhaphu, kwaye lubuyiselwa umva, lujolise ekuncedeni indawo ukuba ibe "yeyam" kwaye ijule isinamathiselo ngaphandle kokwandisa umthwalo wokuqonda. Qaphela: Hlala ulungelelanisa umxholo. Zama ukunqanda ukwenza i-palette yombala ibe yi-pastel kakhulu. Kuluncedo ukulungelelanisa ukuqaqamba okusekwe kuphando lomsebenzisi, ukukhusela inqanaba elifanelekileyo lomahluko weapp.
Ityala: Amaqamza ngokweemvakalelo Kwi-Food for Mood, ndisebenzise isikweko esibonakalayo: amaqamza anemibala emele iinjongo kunye neemeko zeemvakalelo (umzekelo, iqamza elibomvu elishinyeneyo elithi "Ukusebenza"). Oku kuvumela abasebenzisi ukuba baveze ngaphandle kwaye babone iimvakalelo ezinzima ngaphandle komthwalo wokuqonda wokufumana amagama afanelekileyo. Yi-UI ethetha ulwimi lweemvakalelo ngokuthe ngqo. Kuvavanyo lwentsimi olungekho sikweni kunye neengcali eziselula (abaphulaphuli ekujoliswe kubo) kwindawo esebenzisanayo, abathathi-nxaxheba bazama iiprototypes ezintathu ezisebenzisanayo kwaye balinganisa nganye ngokulula kunye nokuzonwabisa. Ubume bekhadi obuqhelekileyo bufumene amanqaku aphezulu ngobulula, kodwa iqamuza lecarousel lifumene amanqaku angcono ekuzibandakanyeni kunye nempembelelo entle - kwaye yaba yeyona ndlela ikhethwayo yokuphindaphinda okokuqala. Ngenxa yokuba urhwebo olulula lwaluncinci (4/5 vs. 5/5) kwaye lukhawulelwe kwimizuzwana embalwa yokuqala yokusetyenziswa, ndibeka phambili ingcamango eyenza ukuba amava azive enomvuzo ngakumbi emoyeni.
Case: Micro-interactions kunye Sensory Grounding Ukongeza i-touch ye-tactile micro-interactive efana ne-bubble-wrap ephuma kwi-Bear Room, inokunika abasebenzisi ixesha lokukhululeka kwe-kinetic. Ukudibanisa ngabom, ukusebenzisana kwe-micro-okuchukumisayo, okufana ne-bubble-wrap popping mechanic eyanelisayo, ibonelela ngesenzo esigxininisekileyo esinokunceda umsebenzisi owoyikekayo azive esekelwe ngakumbi. Inika umzuzu wokuphazamiseka okumsulwa, okungokweemvakalelo kumntu obambeke kumlambo weengcinga ezicinezelayo. Oku akukho malunga ne-gamification ngokwemveli, ingqiqo eqhutywa ngamanqaku; imalunga nokunikezela ngokulawulwayo, ukuphazamiseka kweemvakalelo kumjikelo wexhala.
Qaphela: Yenza iziphumo ezibambekayo ungene kwaye uqikeleleke. Ingxelo engalindelekanga yeemvakalelo inokunyusa ukuvuselela kunokuba inciphise kubasebenzisi abathile. Ityala: Abancedisi beLizwi Xa umsebenzisi ekwimo yoxinzelelo oluphezulu okanye uxinzelelo, inokuba ngumzamo owongezelelweyo kubo ukuchwetheza into ethile kwi-app okanye benze ukhetho. Ngamaxesha apho ingqalelo iphazamisekile, kwaye ukhetho olulula, oluphantsi kwengqondo (umzekelo, ≤4 iinketho ezibhalwe ngokucacileyo) akwanelanga, ukufakwa kwelizwi kunokunika indlela ephantsi yokudibanisa kunye nokunxibelelana novelwano. Kuzo zombini iTeeni kunye neGumbi leBhere, ilizwi ladityaniswa njengeyona ndlela iphambili yokuhamba okunxulumene nokudinwa, ukucinezeleka ngokweemvakalelo, kunye noxinzelelo olubukhali - rhoqo ecaleni kwendlela yokufaka umbhalo. Ukubeka nje iimvakalelo kumagama (kuchaphazela ukulebula) kubonakaliswe ukunciphisa ukuqina kweemvakalelo kwabanye abasebenzisi, kunye negalelo elithethiweyo likwabonelela ngomxholo otyebileyo wokuxhasa inkxaso. KwiGumbi leBhere, sinika abasebenzisi ithuba lokuzikhethela ukwabelana ngokusezingqondweni zabo ngeqhosha lemakrofoni elibonakalayo (elinombhalo okhoyo ofumaneka ngezantsi. I-app emva koko ihlalutya impendulo yabo nge-AI (ayixingi) kwaye ibonelele ngeseti yeendlela ezilungiselelwe ukubanceda bamelane. Le ndlela inika abasebenzisi ithuba lokubonisa imvakalelo ekrwada, engahluzwanga xa uthumela umyalezo unzima kakhulu.
Ngokufanayo, "Ukuhamba okushushu" kukaTeeni kuvumela abazali ukuba bakhuphe ukukhathazeka kwaye bachaze into ebangela ukuba kube nzima ngelizwi. Ngokusekwe kwinkcazo yetyala, i-AI inika isiqwenga sesikrini esinye somxholo we-psychoeducational, kwaye kumanyathelo ambalwa, usetyenziso lucebisa isixhobo esifanelekileyo sokuthomalalisa, esidibanisa zombini inkxaso yeemvakalelo kunye nobudlelwane. Ngokudibana nomsebenzisi kwinqanaba lomthamo wengqondo ophantsi kunye nokwamkela igalelo labo ngeyona ndlela ifikelelekayo, sakha intembeko enzulu kwaye someleza i-app njengendawo eguqukayo yokwenene, ethembekileyo, nengagwetyelwanga. Qaphela: Izihloko zempilo yengqondo zinovakalelo kakhulu, kwaye abantu abaninzi baziva bengakhululekanga ukwabelana ngedatha enovakalelo nge-app - ngakumbi phakathi kweendaba ezihlala zingokwaphulwa kwedatha kunye nedatha ethengiselwa abantu besithathu. Phambi kokurekhoda, bonisa isaziso esifutshane esichaza indlela iaudio ecutshungulwa ngayo, apho icutshungulwa khona, igcinwa ixesha elingakanani, kwaye ayithengiswa okanye kwabelwane ngayo nomntu wesithathu. Nikelaoku kwinqanaba elicacileyo, lemvume (umzekelo, i-GDPR-style). Kwiimveliso zokuphatha idatha yobuqu, ikwayeyona ndlela ilungileyo yokubonelela ngokhetho olucacileyo "Cima yonke idatha". Ibhokisi yakho yezixhobo
Ukufikeleleka-Ubungane boMsebenzisi FlowAim ukuze ibe sisikhokelo somsebenzisi wakho. Sebenzisa kuphela isicatshulwa esibalulekileyo, gxininisa izenzo eziphambili, kwaye unikeze iindlela ezilula, zenyathelo nenyathelo. IiPalettes eziThulisiwe Akukho mgaqo wombala ulingana-wonke kwiiapps zempilo yengqondo. Ukulungelelanisa i-palette kunye nenjongo kunye nabaphulaphuli; ukuba usebenzisa iipeyilethi ezithulisiwe, qinisekisa iWCAG 2.2 imiqobo yokuchasa kwaye uphephe ukudanyaza. Sebenzisa i-tactile Micro-interactions Sebenzisa i-haptics efihlakeleyo, eqikelelwayo, yokungena kunye ne-micro-interactions ethambileyo ngamaxesha okukhululeka kwekinetic. I-Voice-First DesignNikela igalelo lelizwi njengenye indlela yokuchwetheza okanye ukucofa okukodwa kumandla aphantsi/uxinzelelo oluphezulu. UBuchubeko obuBubuntuDibanisa ubuwena obuncinci, obuthanda ngokuzithandela (njengefoto yobuqu kwisakhelo sedijithali) ukukhuthaza umanyano lweemvakalelo olomeleleyo. Ubungasese ngu-DefaultAsk kwimvume ecacileyo yokusetyenzwa kwedatha yakho. Chaza ngokucacileyo ukuba njani, phi, kwaye ixesha elingakanani idatha icutshungulwa, kwaye ayithengiswa okanye ayikwabelwana ngayo - kwaye uyihloniphe.
Ujongano olukhuselekileyo lwakha ukuthembela okwangoku. Intsika yokugqibela imalunga nokufumana intembeko ebuyisela abasebenzisi umva, usuku nosuku. I-Injini yoGcino: Ukuqinisa ukuthembana ngoQhagamshelwano lokwenyani Ukukhuthaza ukusetyenziswa okungaguqukiyo ngaphandle kokukhohlisa kudla ngokufuna izisombululo ezintsha kwimpilo yengqondo. I-app, njengeshishini, ijongene nengxaki yokuziphatha: injongo yayo kukubeka phambili intlalo-ntle yabasebenzisi, okuthetha ukuba ayinakukholisa abasebenzisi nje ukonyusa ixesha labo lesikrini. Imijelo, amanqaku, kunye nemida yexesha nako kunokubangela ukuxhalaba kunye neentloni, kuchaphazela kakubi impilo yengqondo yomsebenzisi. Injongo ayikokwandisa ixesha lesikrini, kodwa kukukhuthaza isingqisho esixhasayo sokusetyenziswa esihambelana nohambo olungenamda lwempilo yengqondo. I-Empathy ToolI ithatha indawo ye-gamification ebangela ixhala kunye neenjini zokugcina eziqhutywa luvelwano. Oku kubandakanya ukuyila iilophu ezikhuthaza ngokungaphakathi kubasebenzisi ngokusebenzisa iintsika ezintathu eziphambili: ukunika i-arhente ngezixhobo ezenziwe ngokwezifiso, ukudibanisa noluntu oluxhasayo, kunye nokuqinisekisa ukuba usetyenziso ngokwalo lusebenza njengomthombo wenkxaso ongaguqukiyo, ukwenza utyelelo lokubuyela luzive ngathi lukhetho, hayi umsebenzi okanye uxinzelelo.
Ityala: “Isitshixo” kuQoqosho Ekukhangeleni ukucinga ngokutsha ukugcinwa koomatshini kude kuluhlu lwezohlwayo kunye nomzekelo wenkuthazo yemfesane, iqela leBear Room leza nombono wento ebizwa ngokuba yi "Key" yezoqoqosho. Ngokungafaniyo ne-streak ehlazisa abasebenzisi ngokulahlekelwa yimini, abasebenzisi babonwa ukuba bafumane "izitshixo" zokungena kwimihla emithathu yonke - isingqisho esivuma ubume obungahambelaniyo bokuphilisa kunye nokunciphisa uxinzelelo lokusebenza kwemihla ngemihla. Izitshixo azize zisango iiseti zeSOS okanye izenzo ezibalulekileyo zokuhlangabezana nazo. Izitshixo zivula kuphela izinto ezininzi kunye nomxholo ophezulu; Isixhobo esingundoqo sihlala sisimahla. I-app kufuneka igcine inkqubela yabasebenzisi nokuba ithini na inqanaba lokuzibandakanya. Eyona nto intsha enovelwano yenkqubo, nangona kunjalo, ilele kwisakhono sabasebenzisi ukuba baphe izitshixo zabo abazizuze nzima kwabanye kuluntu abanokuba banesidingo esikhulu (esekwinkqubo yokwenza). Oku kujonge ukuguqula isenzo sokugcina ukusuka kumsebenzi wokuzigxilisa ube ngumsebenzi wesisa, wokwakha uluntu. Ijolise ekukhuthazeni inkcubeko yokuxhasana, apho uthethathethwano olungagungqiyo alukho malunga nokugcina amanqaku omntu, kodwa malunga nokuqokelela amandla okunceda abanye. Kutheni Isebenza?
Kukuxolela.Ngokungafaniyo ne-streak, ukuphosa usuku akuseti kwakhona inkqubela; ilibazisa nje isitshixo esilandelayo. Oku kususa intloni. Yi-Community-driven.Abasebenzisi banokunika izitshixo zabo kwabanye. Oku kuguqula ugcino ukusuka kwisenzo sokuzingca ukuya kwisisa, ukuqinisa ixabiso elingundoqo le-app lenkxaso yoluntu.
Ityala: Utshintshiselwano ngoonobumba Ngaphakathi kweGumbi leBhere, abasebenzisi banokubhala kwaye bafumane iileta ezixhasayo ngokungaziwa kwabanye abasebenzisi kwihlabathi liphela. Esi sixhobo sonyusa ukungaziwa okunamandla e-AI ukwenza indawo ekhuselekileyo yokuba sesichengeni ngokugqithisileyo. Ibonelela ngoqhagamshelo lomntu lokwenyani ngelixa ikhusela ngokupheleleyo ubumfihlo bomsebenzisi, ijongana ngqo nentsilelo yokuthembana. Ibonisa abasebenzisi ukuba ababodwa kwimizabalazo yabo, umqhubi onamandla wokugcina.
Qaphela: Ubumfihlo bedatha buhlala buphambili kuyilo lwemveliso, kodwa (kwakhona) kubalulekile ukuba uzijonge ngokwakho kwimpilo yengqondo. Kwimeko yokutshintshiselana ngeleta, ukungaziwa okuqinileyo akukona nje ukusetwa; yinto esisiseko eyenza ukhuseleko olufunekayo kubasebenzisi ukuba babe sesichengeni kwayeukuxhasana nabasemzini. Ityala: Umguquli ofikisayo “Umguquli wolutsha” e-Teeni waba sisiseko sesicwangciso sethu sokugcina ngokuqwalasela ngqo ixesha lengxaki apho abazali badla ngokuncama. Xa umzali efaka amazwi anomsindo omntwana wakhe ofikisayo anjengokuthi "Yintoni engalunganga ngawe? Yifowuni yam, ndiza kubukela into endiyifunayo, khawundiyeke!", Isixhobo sibonelela ngoko nangoko inguqulelo enovelwano yomxholo weemvakalelo, isikhokelo sokwehla, kunye nombhalo osebenzayo wendlela yokuphendula. Le nkxaso ekhawulezileyo, enokuthatyathwa kwincopho yonxunguphalo iguqula i-app isuke kwisixhobo esisebenzayo ibe sisixhobo sokulawula ingxaki. Ngokuzisa ixabiso elinzulu kanye xa kanye nalapho abasebenzisi balifuna khona kakhulu, kudala uqinisekiso olunamandla olwakha umkhwa kunye nokuthembeka, ukuqinisekisa ukuba abazali babuyela kwi-app kungekuphela nje ukuze bafunde, kodwa bajonge awona maxesha anzima. Ibhokisi yakho yezixhobo
Hlaziya iMetricsTshintsho "Uphule umkhondo wakho weentsuku ezisi-7!" ukuya "Uzilolonge ezi-5 kwezi ntsuku ziyi-10 ezidlulileyo. Yonke intwana iyanceda." UMgaqo-nkqubo woFikelelo ngovelwanoUngakhe ugaye ingxaki okanye izixhobo ezingundoqo zokuhlangabezana emva kweepaywall okanye izitshixo. Yakha uLuntu ngokuKhuselekileyoNxibelela ngokungaziwa, inkxaso yoontanga. Nikela ChoiceVumela abasebenzisi balawule rhoqo kunye nohlobo lwezikhumbuzo. Gcina iliso kwi-ReviewsMonitor uphononongo lwe-app-store kunye nokukhankanywa kwentlalo rhoqo; imixholo yethegi (iimpazamo, ukungqubana kwe-UX, izicelo zeempawu), linganisa iintsingiselo, kwaye uvale iluphu ngolungiso olukhawulezayo okanye ukucacisa uhlaziyo.
Uvelwano lwakho Lokuqala LokuQalisa: Iintsika ezintathu zokuThemba Masibuyele kumsebenzisi ogqithisiweyo ukusuka kwintshayelelo. Bavula usetyenziso olubabulisa ngolwimi olubonwayo oluvavanyiweyo, olulungelelaniswe nabaphulaphuli, umyalezo wokuqala oqinisekisayo, kunye nenkqubo yogcino exhasa kunokohlwaya. La mandla e-Empathy-Centre UX Framework. Kuyasinyanzela ukuba sihambe ngaphaya kweepikseli kunye nokuhamba komsebenzi ukuya entliziyweni yamava omsebenzisi: ukhuseleko lweemvakalelo. Kodwa ukubethelela le filosofi kwiinkqubo zoyilo, sifuna indlela eyakhiweyo, enokunyuka. Indlela yam yomyili yandikhokelela kwezi ntsika zintathu zilandelayo:
I-Onboarding ConversationQala ngokuguqula ukuseta kokuqala ukusuka kuluhlu lokukhangela olusebenzayo ukuya kwinkxaso yokuqala, ingxoxo enolwazi ngonyango. Le ntsika isekelwe ekusebenziseni ulwimi oluqinisekisayo, ukugcina ubuza "kutheni" ukuqonda iimfuno ezinzulu, kunye nokubeka phambili ubufutshane kunye nentlonipho yokwenza umsebenzisi azive ebonwa kwaye aqondwe kwintsebenziswano yabo yokuqala. I-Emotional InterfaceLungelelanisa uyilo kwindawo yedijithali ephantsi-yokuvuselela ingqondo ekubandezelekeni. Le ntsika igxile kwizixhobo ezibonwayo kunye nezisebenzisanayo: iipaleti ezithulisiwe, ukuthomalalisa ukusebenzisana kwe-micro, iimpawu zokuqala zelizwi, kunye nobuntu, ukuqinisekisa ukuba umsebenzisi ungena kwindawo ezolileyo, enokuxelwa kwangaphambili, kunye nekhuselekileyo yedijithali. Ngokuqinisekileyo, ezi zixhobo azikhawulelwanga kwezo ndizisebenzisileyo kuwo wonke amava am, kwaye kuhlala kukho indawo yokuyila, ukugcina engqondweni izinto ezikhethwa ngabasebenzisi kunye nophando lwesayensi. I-Retention EngineBe iyazingisa ekuxhaseni uqhagamshelo lokwenyani phezu komdlalo okhohlisayo. Le ntsika igxile ekwakhiweni kothethathethwano oluhlala luhleli ngokusebenzisa iinkqubo zokuxolela (ezifana noqoqosho “lweSitshixo”), inkxaso eqhutywa luluntu (njengotshintshiselwano ngoonobumba), kunye nezixhobo ezibonelela ngexabiso elinzulu ngamaxesha obunzima (njengoMguquli Omtsha). Xa usenza izixhobo ezinjalo, jolise kwisingqi esixhasayo sokusetyenziswa esihambelana nohambo olungenamgca lwempilo yengqondo.
Ukuthembela yiMpumelelo: Umdlalo wokulinganisa Ngelixa thina, njengabaqulunqi, singachazi ngokuthe ngqo iimetriki zempumelelo ye-app, asinakukhanyela ukuba umsebenzi wethu unempembelelo kwiziphumo zokugqibela. Apha kulapho izixhobo zethu ezisebenzayo kwiiapps zempilo yengqondo zinokuza ngentsebenziswano neenjongo zomnini wemveliso. Zonke izixhobo ziyilwe ngokusekwe kwingqikelelo, uvandlakanyo lokuba ngaba abasebenzisi bayazifuna na, uvavanyo olongezelelweyo, kunye nohlalutyo lwemetriki. Ndingaxoxa ukuba enye yezona zinto zibalulekileyo zempumelelo kwi-app yezempilo yengqondo kukuthembela. Nangona kungekho lula ukulinganisa, indima yethu njengabaqulunqi ilele ngokuchanekileyo ekudaleni isakhelo se-UX esihlonipha kwaye simamele abasebenzisi bayo kwaye senze ukuba i-app ifikeleleke ngokupheleleyo kwaye ibandakanywe. Iqhinga kukufumana ulungelelwaniso oluzinzileyo phakathi kokunceda abasebenzisi bafikelele kwiinjongo zabo zempilo kunye nesiphumo sokudlala, ukuze bazuze kwinkqubo kunye nomoya. Ingumxube wolonwabo olusuka kwinkqubo kunye nokufezekiswa okuvela kwizibonelelo zempilo, apho sifuna ukwenza umthambo wesiqhelo wokucamngca into emnandi. Indima yethu njengeabaqulunqi bemveliso kukuhlala bekhumbula ukuba injongo yokugqibela yomsebenzisi kukufumana isiphumo esihle ngokwasengqondweni, hayi ukuhlala kumdlalo ongapheliyo. Ewe kunjalo, kufuneka sikhumbule ukuba okukhona i-app ithatha uxanduva kwimpilo yabasebenzisi bayo, kokukhona kuvela iimfuno zoyilo lwayo. Xa le bhalansi ibethiwe, isiphumo singaphezulu nje kweemethrikhi ezingcono; yimpembelelo entle kakhulu kubomi babasebenzisi bakho. Ekugqibeleni, ukuxhobisa intlalontle yomsebenzisi yeyona mpumelelo iphezulu ubugcisa bethu obunokuyinqwenela.
