Uyilo ayisiyopixels kunye neepateni kuphela. Kukuhamba kunye neemvakalelo, nazo. Ezinye iimveliso ziziva ngathi zimboniso bhanya-bhanya njengoko zisikhokela ekungaqiniseki, isiqabu, ukuzithemba, kunye nokuzola ngaphandle kokusirhangqa. Leyo yi-Emotion in Flow. Abanye bawajongela phantsi awabo amaxesha ngokuqhula kwindawo engafanelekanga, ngequbuliso eyothusayo, okanye utshintsho olukhawulezayo. Leyo yi-Emotion in Conflict. Ezi ayizombono ze-UX kuphela. Ungazibona kuyo yonke indawo kwezolonwabo. Kwaye eyona ndlela icacileyo yokuziva umahluko kukuthelekisa indlela i-anime ephatha ngayo utshintsho lweemvakalelo ngokuchasene nendlela iifilimu zeMarvel kunye ne-DC zikhubeka ngayo. Siza kusebenzisa imizekelo emibini ethile, omnye uvela kuDan da Dan (uthotho lweanime kwiNetflix) kunye nomnye ovela kwifilimu kaSuperman kaJames Gunn, ukuchaza iikhonsepthi ezimbini, kwaye emva koko uziguqulele kwiipatheni zoyilo lwemveliso onokuzisebenzisa kwangoko. Qaphela: Siza kugxila kwiimveliso zedijithali, kuquka ii-apps, i-SaaS, kunye newebhu. Uvakalelo Oluqukuqelayo (Anime: Dan da Dan) KwaDan da Dan, uluhlu lwetoni lusendle, luyothusa, luhlekisa, luthambile, kodwa luyaqukuqela. Umzekelo: Kwi-arc enye, i-protagonists ikwimfuno engaqhelekanga, i-comedic ebandakanya "izitho zangasese zegolide" zomnye wabalinganiswa abaphambili (ewe, ngokwenene), kwaye kwelinye, sitsalwa kwibali elibuhlungu lomama onomntwana othinjwa. Ephepheni, olo tshintsho kufuneka lube yingozi yemoto. Kwisikrini, iyahambelana kwaye iyafundeka ngokweemvakalelo. Kutheni oku kusebenza kwiscreen?
Ukuqhubekeka kwezibonda.Naxa i-gag ifika, iinjongo zabalinganiswa kunye nobungozi buhlala bunjalo. Uburharha bukhupha uxinzelelo emva kwesigqibo esincinci; ayisikhanyeli isoyikiso. Imiqondiso yemo ecacileyo. Umculo, ukwenza ifreyimu, isantya, kunye neempendulo zabalinganiswa ngetelegraph imvakalelo elandelayo. Ulungele ukutshintshwa, ngoko uyayikhwela kunokuba ubanjwe. I-anchor enye yeemvakalelo.Ubudlelwane buhlala buyiNkwenkwezi yaseNyakatho, ngoko ke intliziyo yendawo ayilahleki xa ithoni ihamba.
Ingaba oku kuguqulela njani kwi-UX? Iimveliso ezilungileyo zenza okufanayo: lungiselela, inguqu, zisombulula, ukuze abasebenzisi bahlale bentywiliselwe njengoko ithowuni yeemvakalelo iguquka.
Imvakalelo kungquzulwano (Marvel/DC: James Gunn's Superman) U-Lois noClark banencoko ephuma entliziyweni, esondeleleneyo, ixesha elicothayo, elomntu, ngelixa ngasemva kudlala igag ebalekayo (i-monster igutyungelwa yilulwane elikhulu le-baseball). I-gag ibamba ugxininiso ekunene xa indawo ikucela ukuba uzive into yokwenyani. Umphumo uba kukungqubana kwethoni ethi ihlabe imvakalelo endaweni yokuyikhulula. Kutheni oku kungaphumeleli kwiscreen?
Ukunyuka komthwalo wokuqonda.Yintoni eyenzekayo apha imaphu ngokuthe ngqo kwithiyori yomthwalo wokuqonda. Xa umboniso (okanye ujongano) ucela abasebenzisi ukuba basebenze imiqondiso emibini ekhuphisanayo yeemvakalelo ngexesha elinye, yazisa umthwalo ongaphaya kwengqondo, umzamo wengqondo ongenanto yakwenza nomsebenzi okanye umzuzu ngokwawo. Esikhundleni sokugxila ekubetheni kweemvakalelo, ingqwalasela iyahlula phakathi kwemiqondiso engasombululi enye kwenye. Kwiimveliso, yiloo nto eyenzekayo xa ihlaya, ukukhushulwa, okanye utshintsho olungalindelekanga lwe-UI lungena kwi-high-stake moments: abasebenzisi baphoqeleka ukuba batolike ithoni kunye nenjongo ngexesha elifanayo bazama ukwenza, elinciphisa ukuqonda kunye nokwandisa uxinzelelo. Ukukhuphisana kweebhithi ngaxeshanye.Iqhula ligqitha kuvuthondaba lwesingqi esinzima; abaphulaphuli banikela ingqalelo kwiswitshi kunemvakalelo. Akukho tshintsho lwetonal. Akukho tshintsho lunika ukusondelana ngaphambi kokuba uburharha bufike, ngoko ke umzuzu uziva uphantsi kunokuba usonjululwe.
Ingaba oku kuguqulela njani kwi-UX? Kwiimveliso, le ngxaki ye-confetti-ngaphambi kokuqinisekiswa, impazamo ye-cheeky ekuhambeni kwemali, okanye i-modal promodal ebonakala kanye phakathi komsebenzi obalulekileyo. Oku kukwanyusa umthwalo wokuqonda: abasebenzisi kufuneka baqhubeke noburharha ngelixa bezama ukulungisa ingxaki, ebathothisayo kwaye yonyusa uxinzelelo.
Iingcaciso eziKhawulezayo Uvakalelo kwi-FlowEmotional shifts uziva uzuziwe, uthunyelwe ngetelegraph, kwaye ubekwe ixesha ukuze basombulule iibethi zangaphambili. Ukuntywiliselwa kubambe.Imvakalelo kungquzulwanoUkutshintsha kwejaringi (okanye ukusika kanzima) okugqobhoza isingqi seemvakalelo. Ukuntywiliselwa ikhefu.
Ngoku sele siyiqambe igama: le nto idibana njani ne-UX? Indlela Iimvakalelo Shape Product Memorability Abantu abakhumbuli umyinge wamava; bakhumbula iincopho kunye nesiphelo. Ukuba incopho yakho yokuqukuqela iyanxunguphala, okanye isiphelo sakho simdaka, yiloo nto encamathelayo. Ngoko yila ijiko leemvakalelo ngenjongo. Iimvakalelo zihlala kumanqanaba amathathu (ukusuka kuYilo lweMvakalelo lukaDon Norman), kwaye imveliso yakho kufuneka ibalungelelanise:
I-Visceral (amathumbu): Imiqondiso yembonakalo yokuqala: imbonakalo, intshukumo, iihaptics, isandi.Imizekelo: Isilayishi samathambo esizinzileyo sizola ngaphezu kwejitha.umjikelo impumelelo ethambileyo yechime/impompo yehaptic ivumela umhlaba ophumeleleyo ngaphandle kokukhwaza; ukulula/ulwalathiso oluqhubekayo luxelela iliso ukuba yintoni etshintshileyo. Ukuziphatha (ukwenza): Ngaba ndingawugqiba umsebenzi wam kakuhle? Ukukhuhlana apha kuthetha uxinzelelo.Imizekelo: Amanyathelo amathathu entlawulo acacileyo anenkqubela phambili eqikelelwayo; impazamo ithi ichaza okwenzekileyo kunye nendlela yokuchacha; ukuqinisekiswa okungaphakathi kwendawo endaweni yokuphela kwefomu yokudubula. Ukuphonononga (intsingiselo): Ibali endizixelela lona emva kokuba, "Ngaba oko bekufanelekile? Ngaba ndiyayithemba le nto?"Imizekelo: Isikrini sokusonga esicocekileyo ("Kwenziwe. Uza kufumana u-X ngolwesihlanu.") liyavala; i-recap encinci ("Ugcine i-€ 18 kulo nyaka") idala ibhongo ngaphandle kwee-fireworks.
Microinteractions yiglu ngokweemvakalelo. Ngamnye une-trigger (ndicofa ukuhlawula), imithetho (into eyenziwa yinkqubo), impendulo (inkqubela phambili kunye nesiphumo esicacileyo), kunye ne-loops okanye iindlela (kwenzeka ntoni ukuba umsebenzisi uzama kwakhona). Lungisa ezi zinto, kwaye utshintsho lwakho luvala iimvakalelo. Zifumane zingalunganga, kwaye zaphula ukuhamba.
Iphepha lokubetha kweemvakalelo libonisa ngokucocekileyo kumaleko kaNorman wamava:
Ukungaqiniseki kuhlala kwi-visceral kunye neempawu zokuqala zokuziphatha, apho abasebenzisi baxhomekeke kwiimpawu zoluvo (ukunyakaza, ukucaca, impendulo) ukuqonda okwenzekayo. Ukucaca kuqinile kwinqanaba lokuziphatha, ixesha apho injongo yenkqubo kunye nesenzo esilandelayo somsebenzisi sitshixa endaweni. Ukulindela kukudityaniswa kokuziphatha (umsebenzisi wenza into ngenjongo) kunye nokucamngca (umsebenzisi sele eqikelele isiphumo kwaye ucinge ukuba yintoni ezayo ngokulandelayo). Impumelelo yincopho ebonakalisayo, apho umsebenzisi avavanya impumelelo, ukuthembela, kunye nokuba amava "azive elungile." Ukuzola / Ukuvalwa ngokuyinhloko kukubonakalisa, ukunceda abasebenzisi ukuba basonge intsingiselo yentsebenziswano kwaye bathathe isigqibo sokuba ngaba imveliso inokuthenjwa kwaye ifanele ukubuyela kuyo.
Kwiimveliso zokwenyani, olu landelelwano alupheli xa izinto zingahambi kakuhle. Iimpazamo, i-latency, kunye neendawo ezithotyiweyo azikho ngaphandle kwi-arc yeemvakalelo - ziyinxalenye yayo. Ibonwa ngelensi ebalisayo, la maxesha yimiqobo kuhambo lweqhawe. Imeko yokubuyisela eyilwe kakuhle iyakuvuma ukubuya umva, icacisa into eyenzekayo, kwaye ikhokela inyathelo elilandelayo ngaphandle kokwazisa ingxolo entsha yeemvakalelo. Xa ukusilela kuthathwa njengesibetho endaweni yokugqabhuka, ukuhamba kweemvakalelo kunokugcinwa naphantsi koxinzelelo. Imizekeliso ye-UX: Uvakalelo Lokuqukuqelayo vs. Uvakalelo kwiNgxaki Uvakalelo Ngokuqukuqelayo I-Checkout yenziwe ngokufanelekileyo (Isitayile se-Stripe/Apple Pay): amanyathelo amafutshane, inkqubela phambili ecacileyo, kunye nemeko yempumelelo ekhrisimesi (uphawu lokukhangela olunokhetho oluthambileyo lwehaptic). Incopho (impumelelo) yomhlaba, kwaye isiphelo sinikeza ukuvalwa (irisithi okanye inyathelo elilandelayo).
Ubume bokukhwela (ii-apps zokukhwela, umzekelo, i-Uber, iMahala ngoku, okanye iBolt): uhlaziyo oluqhubekayo lugcina intsingiselo kwaye lunciphisa ixhala ("Umqhubi uyafika", "imizuzu emi-2", "ufikile"). Ukungaqiniseki kujika kube kukucaca, kunye nentshukumo ethambileyo ilungiselela inguqu nganye.
Uvakalelo Kungquzulwano Qaphela: Asithizi iimveliso ezithile apha - siyawuhlonipha umsebenzi osemva kwazo. Endaweni yoko, sibonisa iipatheni ezibangela ungquzulwano lweemvakalelo kunye nendlela yokuyilungisa kanye.
Jokes in serious moments.Cheeky copy-in-error states for imali/impilo/ukhuseleko. Abasebenzisi bagxininisekile; uburharha bukhulisa ukucaphuka. Umbhiyozo phambi kwesisombululo.Confetti, fireworks, okanye izandi eziphezulu phambi kokuqinisekiswa. Iqela liphazamisa uvuthondaba. Ukutsiba kwemeko enzima. Iimodyuli ezimangalisayo/iintengiso zaphakathi komsebenzi, ukuthatha isikrini esigcweleyo ngaphandle kwamalungiselelo. Uziva ngathi uyasikeka ngequbuliso ngexesha lokubetha kweemvakalelo.
Yintoni onokuyenza ukuze uqinisekise uvakalelo ngokugeleza Nali iphepha leNgcaciso enetemplate epheleleyo onokuyiphinda:
Emotional beat sheet template.
1. Bhala i-Emotional Beat Sheet kuqala Kuqukuqelo olungundoqo ngalunye (ukukhwela, intlawulo, ukuchacha), bonisa iimvakalelo ngenyathelo ngalinye: ukungaqiniseki → ukucaca → ulindelo → impumelelo → ukuzola. Qhoboshela ikopi, intshukumo, kunye microinteractions kwisingqi ngasinye. (Ngubani ophethe imvakalelo apho?) 2. Lungelelanisa iTowuni kunye noMngcipheko woMsebenzi Yenza imatrix yethoni (inqanaba lomngcipheko × imeko). Kwiimpazamo zomngcipheko omkhulu, zola, ucace, kwaye ujolise kwisisombululo. Gcina ukudlala kwiimeko ezinomngcipheko ophantsi. Iziqwengana zesifanekiso:
Impazamo yomngcipheko ophezulu: "Asikwazanga kuqinisekisa isazisi sakho. Zama kwakhona okanye uqhagamshelane nenkxaso." Umngcipheko osezantsi wokungenanto: "Akukho nto apha okwangoku. Ufuna ukuqala ngesampulu?"
Kulapho iimveliso ezininzi ezikhulileyo zithe cwaka zikhukuliseka kwingxabano yeemvakalelo. Ngokuhamba kwexesha, amaqela ongeza ulonwabo ngomkhwa kunokuba nenjongo. Ukuzijonga okuluncedo kukubuza: Ukuba sisuse yonke into edlalwayo okanye ebhiyozayo kweli nyathelo, ngaba ukuqukuqela kusaziva ubuntu-okanyeezo zinto zifihla ingxabano? Uyilo oluhle lweemvakalelo lucacisa amava; uyilo olukhulu lweemvakalelo aludingi kuhonjiswa ukuhlawulela ukubhideka. 3. Yila Incopho kwaye Uphele Ngenjongo Injineli enye incopho ecacileyo (umzuzu wokuphumelela) kunye nesiphelo esinye esicocekileyo (ukuqinisekiswa kunye nento eyenzekayo ngokulandelayo). Linganisa ukukhumbula nokwaneliseka kuzo zombini ezi ngongoma. 4. Sebenzisa iMicrointeractions njengeBridges, hayi iSpotlights
Lungiselela: Amacebiso amancinci, angaguquguqukiyo ngaphambi kokutshintsha kwemeko enkulu. Qinisekisa: Impumelelo ifumana ukulungiswa okuchuliweyo, kunye nokuphuma kancinci kancinci kunye nokuzikhethela kokukhanya kwehaptic. Ukufumana kwakhona: Ukusilela okuphindaphindiweyo kutshintsha ithoni ukusuka kwisantya ukuya kwinkxaso kwaye ikhokele inyathelo elilandelayo.
5. Uvavanyo lokuqhubekeka ngokweemvakalelo Kwiiseshini ezisebenzisekayo, musa ukubuza nje ukuba “Ibilula loo nto?” Endaweni yoko, unokubuza "Yeyiphi imvakalelo etshintshileyo apha?" Ukuba uva “ubhidekile → wothukile → ubhidekile,” unongquzulwano, hayi ukuhamba. Utshintsho oluphindaphindiweyo, hayi izikrini kuphela. Indlela yokuphepha imvakalelo kwingxabano: Uluhlu lokujonga ngokukhawuleza Iiflegi ezibomvu → ukulungiswa:
Iziqhulo ngamaxesha anzima → tshintshiselana ngolwimi oluzolileyo, oluthe ngqo, kunye nendlela ecacileyo yokuchacha. Umbhiyozo phambi kwesigqibo → ukuhambisa umbhiyozo ukuya emva kokuqinisekiswa; yithobe phantsi kwimisebenzi esemngciphekweni omkhulu. Ukutsiba kwemeko enzima → bhengeza kwangaphambili iinguqu; gcina isakhelo sihambelana; sebenzisa isindululo esinentsingiselo ukugcina ukuqhubeka. Ukukhukuliseka kwethoni yeqela lamaqela → beka embindini izikhokelo zelizwi kunye nethoni ngemizekelo ngokwenqanaba lomngcipheko kunye nelizwe.
Kukho amaxesha apho ukwaphula ukuhamba kweemvakalelo ngenjongo kwaye kuyimfuneko. Izilumkiso zokhuseleko, iziqinisekiso ezisemthethweni, kunye nezilumkiso ezibaluleke kakhulu zokhuseleko zihlala zixhamla kutshintsho lwethoni ngequbuliso. Kwezi meko, ukuphazamiseka kubonisa ukubaluleka kwaye kufuna ingqalelo. Ingxaki ayilongquzulwano ngokweemvakalelo ngokwayo; lungquzulwano ngengozi. Xa abaqulunqi bekhetha ukuphazamiseka ngamabomu, abasebenzisi baqonda izibonda endaweni yokuziva be-whiplash. Ukuqukumbela Amava amnandi ngamava aqondisiweyo. UDan da Dan ubonisa indlela yokuhamba phakathi kweemvakalelo ngaphandle kokuphulukana nathi: iyalungiselela, itshintshe, kwaye isombulule. Umboniso we-Superman ubonisa okuchaseneyo: i-gag ingqubuzana ngokubetha kwentliziyo. Yenza okokuqala. Imephu yokubetha kwakho ngokweemvakalelo, lungelelanisa ithoni kumngcipheko womsebenzi, kwaye uvumele ii-microinteractions zivale iimvakalelo ukuze abasebenzisi bakhumbule incopho elungileyo kunye nesiphelo esilungileyo, hayi i-whiplash embindini.
