Zane ba kawai pixels da alamu ba ne. Yana da pacing da ji, kuma. Wasu samfuran suna jin daɗin fina-finai yayin da suke jagorance mu ta hanyar rashin tabbas, walwala, amincewa, da kwanciyar hankali ba tare da raba mu ba. Wannan shine Hankali a Guda. Wasu kuma suna yanke lokacin nasu da wasa a wurin da bai dace ba, bugu na ban mamaki, ko juyi juyi. Wato Hankali a Cikin Rikici. Waɗannan ba ra'ayoyin UX ba ne kawai. Kuna iya ganin su a ko'ina cikin nishaɗi. Kuma mafi kyawun hanya don jin bambancin shine kwatanta yadda anime ke sarrafa motsin rai da yadda fina-finan Marvel da DC ke tuntuɓe. Za mu yi amfani da takamaiman misalai guda biyu, ɗaya daga Dan da Dan (jerin anime akan Netflix) da ɗaya daga fim ɗin James Gunn's Superman, don ayyana ra'ayoyi guda biyu, sa'an nan kuma fassara su zuwa samfuran ƙirar ƙirar samfuri masu amfani waɗanda zaku iya amfani da su nan da nan. Lura: Za mu mai da hankali kan samfuran dijital, gami da apps, SaaS, da yanar gizo. Emotion In Flow (Anime: Dan da Dan) A cikin Dan da Dan, tonal kewayon daji ne, ban tsoro, ban dariya, tausayi, duk da haka yana gudana. Misali: A cikin baka guda, masu fafutuka suna kan wani abin ban mamaki, neman ban dariya wanda ya shafi "al'aurar zinare" na ɗayan manyan haruffa (e, gaske), kuma a wani, an jawo mu cikin wani labari mai raɗaɗi na wata uwa da aka sace ɗanta. A kan takarda, wannan motsi ya kamata ya zama hadarin mota. A kan allo, yana da daidaituwa kuma yana iya karantawa a hankali. Me yasa wannan yake aiki akan allo?
Ci gaba da hadarurruka.Ko da a lokacin da gag ya sauka, maƙasudin haruffa da haɗari sun kasance daidai. Humor yana sakin tashin hankali bayan ƙaramin ƙuduri; ba ya musanta barazanar. Share alamun yanayi.Kiɗa, ƙira, motsa jiki, da halayen halayen telegraph ji na gaba. An tsara ku don motsi, don haka ku hau shi maimakon yankewa. Ɗaya daga cikin anka na motsin rai. Dangantaka ya kasance tauraron Arewa, don haka zuciyar wurin ba ta ɓace lokacin da sautin ya motsa.
Ta yaya wannan ke fassara zuwa UX? Kyawawan samfurori suna yin iri ɗaya: shirya, canzawa, warwarewa, don haka masu amfani su kasance cikin nutsewa yayin da sautin motsin rai ke motsawa.
Ƙaunar Ƙarfafawa (Marvel/DC: James Gunn's Superman) Lois & Clark suna yin zance mai ratsa zuciya, na kud da kud, jinkirin, lokacin ɗan adam, yayin da a bangon bangon gag mai gudu ke wasa (wani dodanni da ake toshe shi da babban jemage na ƙwallon kwando). Gag yana satar mayar da hankali daidai lokacin da wurin ya nemi ku ji wani abu na gaske. Sakamakon shine karo na tonal wanda ke huda motsin rai maimakon sakin shi. Me yasa wannan ya gaza akan allo?
Ƙara yawan nauyin fahimi.Abin da ke faruwa a nan yana yin taswira kai tsaye zuwa ka'idar ɗorawa mai hankali. Lokacin da fage (ko dubawa) ya nemi masu amfani don aiwatar da siginar motsin rai guda biyu masu gasa a lokaci ɗaya, yana gabatar da nauyin fahimi, ƙoƙarin tunani wanda ba shi da alaƙa da aikin ko lokacin kansa. Maimakon mayar da hankali kan bugun zuciya, hankali yana raba tsakanin sigina waɗanda ba sa warware juna. A cikin samfura, wannan shine abin da ke faruwa lokacin da ban dariya, haɓakawa, ko UI da ba zato ba tsammani ya canza kutsawa a kan manyan lokuta: ana tilasta masu amfani su fassara sauti da niyya a lokaci guda suna ƙoƙarin yin aiki, wanda ke rage fahimta kuma yana ƙara damuwa. Gasa ta doke a lokaci guda.The wargi overlax koli na tsanani bugun; masu sauraro suna mai da hankali ga sauyawa maimakon ji. Babu tonal handoff.Babu wani sauyi da zai kawo kusancin kafin abin dariya ya zo, don haka lokacin yana jin rashin yankewa maimakon warwarewa.
Ta yaya wannan ke fassara zuwa UX? A cikin samfuran, wannan shine matsalar tabbatarwa-kafin-tabbace, kuskuren kunci a cikin tafiyar kuɗi, ko tsarin talla wanda ya bayyana daidai a tsakiyar babban aiki. Wannan kuma yana haɓaka nauyin fahimi: dole ne masu amfani su aiwatar da abin dariya yayin ƙoƙarin gyara matsala, wanda ke rage su kuma yana ƙara damuwa.
Ma'anoni masu sauri Hankali a cikin FlowMotsin motsin rai yana jin an samu, an yi ta wayar tarho, da kuma lokaci don su warware bugun gaba. Immersion yana riƙe da Hankali a cikin RikiciMaɓalli mai jujjuyawa (ko yanke mai wuya) wanda ke haifar da bugun zuciya mai rai. nutsewa karya.
Yanzu da muka sanya masa suna: ta yaya wannan ke haɗa zuwa UX? Yadda Hankali ke Siffata Ƙaunar Samfura Mutane ba sa tunawa da matsakaicin kwarewa; suna tunawa kololuwa da ƙarewa. Idan kololuwar kwararar ku ta takaici ne, ko kuma ƙarshen ku ya lalace, wannan shine abin da ya tsaya. Don haka tsara yanayin motsin rai da gangan. Hankali yana rayuwa a cikin yadudduka uku (daga Don Norman's Emotional Design), kuma samfurin ku yana buƙatar daidaita su:
Visceral (gut): Sigina na farko: na gani, motsi, haptics, sauti.Misalan: Tsayayyen ƙwanƙwasa ƙwanƙwasa yana kwantar da hankali fiye da jin daɗi.spinner; Nasarar a hankali ƙwanƙwasa / bugun haptic yana ba da nasara ƙasa ba tare da ihu ba; daidaitawa mai daidaitawa / jagora yana gaya wa ido abin da ya canza. Halayyar (yin): Zan iya kammala aikina lafiya? Gwagwarmaya a nan na nufin damuwa.Misalai: matakai uku bayyananne tare da ci gaban da ake iya faɗi; kuskure ya bayyana abin da ya faru da kuma yadda za a dawo da su; ingantattun layi maimakon fashe-fashe na ƙarshe. Waiwaye (ma'ana): Labarin da na ba kaina bayan, "Shin ya cancanci hakan? Shin na amince da wannan? "Misali: Allon rufewa mai tsabta ("An yi. Za ku sami X zuwa Juma'a.") yana ba da rufewa; karamin recap ("Kun ajiye €18 a wannan shekara") yana haifar da girman kai ba tare da wasan wuta ba.
Microinteractions shine manne mai motsin rai. Kowane ɗayan yana da faɗakarwa (Na taɓa Biya), dokoki (abin da tsarin yake yi), amsawa (ci gaba da ingantaccen sakamako), da madaukai ko yanayi (abin da zai faru idan mai amfani ya sake gwadawa). Samun waɗannan daidai, kuma canjin ku yana daidaita ji. Yi musu kuskure, kuma suna karya kwarara.
Taswirorin taswirorin taswirar motsin rai a tsattsauran ra'ayin Norman's gwaninta:
Rashin tabbas yana rayuwa a cikin jijiyoyi na visceral da farkon ɗabi'a, inda masu amfani suka dogara da alamun azanci (motsi, tsabta, ra'ayi) don fahimtar abin da ke faruwa. Tsafta yana da ƙarfi a cikin ƙirar ɗabi'a, lokacin da manufar tsarin da aikin mai amfani na gaba ya kulle wuri. Tsammani shine haɗuwar ɗabi'a (mai amfani yana yin wani abu tare da manufa) da kuma tunani (mai amfani ya riga ya annabta sakamako kuma yana tunanin abin da ke gaba). Nasarar babban kololuwa ce, inda mai amfani ke kimanta nasara, amincewa, da kuma ko ƙwarewar “ta ji daidai.” Kwantar da hankali/Rufewa yana nunawa da farko, yana taimaka wa masu amfani su tattara ma'anar hulɗar kuma su yanke shawara idan samfurin ya kasance amintacce kuma ya cancanci komawa.
A cikin samfurori na ainihi, wannan jerin ba ya ɓace lokacin da abubuwa suka yi kuskure. Kurakurai, latency, da ƙasƙantattun jihohi ba keɓanta ba ne ga baƙar tunani - suna cikin sa. An gani ta hanyar ruwan tabarau na labari, waɗannan lokutan sune cikas a cikin tafiyar jarumi. Yanayin farfadowa da aka tsara da kyau yana yarda da koma baya, yana bayyana abin da ya faru, kuma yana jagorantar mataki na gaba ba tare da gabatar da sabon amo ba. Lokacin da aka yi rashin nasara a matsayin bugawa maimakon fashewa, ana iya kiyaye motsin motsin rai ko da a cikin damuwa. Misalan UX: Ƙaunar Ƙarfafawa da Ƙaunar Ƙirarriya Hankali A Tafiya Bincika da aka yi daidai (Stripe/Apple Pay style): gajeriyar matakai, bayyanannen ci gaba, da yanayin nasara mai kauri (alamar bincike tare da zaɓi mai laushi mai laushi). Mafi girman (nasara) ƙasa, kuma ƙarshen yana ba da ƙulli (rasit ko mataki na gaba).
Matsayin ɗauka (ka'idodin hawa-hailing, misali, Uber, Kyauta Yanzu, ko Bolt): ɗaukakawa na ci gaba suna kiyaye daidaitawa kuma suna rage damuwa ("Direba ya iso", "minti 2", "Ya iso"). Rashin tabbas ya juya zuwa tsabta, tare da motsi mai laushi yana shirya kowane canji.
Hankali A Cikin Rikici Lura: Ba mu sanya takamaiman samfura a nan ba - muna mutunta aikin da ke bayansu. Madadin haka, muna nuna alamun da ke haifar da rikice-rikice na tunani da kuma yadda za a gyara su.
Barkwanci a cikin lokuta masu mahimmanci. Kuskuren kwafi-kuɗi don kuɗi / lafiya / tsaro. Masu amfani suna damuwa; barkwanci yana kara bacin rai. Bikin kafin ƙuduri.Confetti, wasan wuta, ko ƙarar sauti kafin tabbatarwa. Jam'iyyar ta katse koli. Tsalle mai wuyar gaske. Modal masu ban mamaki/promos tsakiyar aiki, ɗaukar hoto cikakke ba tare da shiri ba. Yana jin kamar yanke ba zato ba tsammani yayin bugun motsin rai.
Abin da Kuna Iya Yi Don Tabbatar da Ƙaunar Ƙirar Ƙarfafawa Anan ga shafi mai ra'ayi mai cikakken samfurin da zaku iya kwafi:
Samfurin bugun bugun zuciya.
1. Rubuta Tambarin Ƙaƙwalwar Ƙarfafawa Na Farko Ga kowane cibiya mai gudana (a kan jirgi, biyan kuɗi, dawo da), taswirar yadda ake ji kowane mataki: rashin tabbas → tsabta → jira → nasara → nutsuwa. Haɗa kwafi, motsi, da ƙananan haɗin gwiwa zuwa kowane bugun. (Wane ne ke ɗaukar motsin rai a ina?) 2. Daidaita Sautin Tare da Haɗarin Aiki Ƙirƙiri matrix sautin (matakin haɗari × jihar). A cikin manyan kurakurai masu haɗari, zama masu natsuwa, bayyanannu, kuma mai daidaitawa. Ajiye wasa don ƙananan haɗari. Tsage-tsaren samfuri:
Kuskuren haɗari mai girma: "Ba za mu iya tabbatar da ID ɗin ku ba. Sake gwadawa ko tuntuɓi tallafi." Yanayin mara ƙarancin haɗari: "Babu komai a nan tukuna. Kuna son farawa da samfur?"
Wannan shine inda yawancin samfuran da suka balaga suka yi shuru cikin rikice-rikice na tunani. Bayan lokaci, ƙungiyoyi suna ƙara jin daɗi ta al'ada maimakon niyya. Binciken kai mai fa'ida shine tambaya: Idan muka cire kowane nau'in wasan wasa ko na biki daga wannan matakin, shin ruwan zai kasance yana jin mutuntaka - ko kumawaɗancan abubuwan da ke rufe gogayya? Kyakkyawan zane na tunanin yana bayyana kwarewa; babban zane mai ban sha'awa ba ya buƙatar kayan ado don ramawa ga rudani. 3. Zane Kololuwa Da Ƙarshe A Bisa Manufar Injiniya ɗaya bayyananne kololuwa (lokacin nasara) da ƙarshen tsafta ɗaya (tabbatar da abin da zai biyo baya). Auna tunawa da gamsuwa a duka wuraren. 4. Yi Amfani da MicroInteractions A matsayin Gada, Ba Hasken Haske ba
Shirya: Ƙarami, daidaitattun alamun motsi kafin babban canji na jiha. Tabbatarwa: Nasarar tana samun sasantawa a hankali, tare da sauƙi a hankali a hankali da zaɓin haske na zaɓi. Farfadowa: Rashin nasara mai maimaitawa cikin alheri yana jujjuya sauti daga haɓakawa zuwa tallafi kuma yana jagorantar mataki na gaba.
5. Gwaji Don Ci gaba da Hankali A cikin zaman amfani, kar kawai a tambayi "Ya sauƙaƙa?" Madadin haka, zaku iya tambayar "Mene ne ji ya canza a nan?" Idan kun ji "rikitarwa → nishadi → rikice," kuna da rikici, ba kwarara ba. Maimaita juyi, ba kawai allo ba. Yadda Ake Gujewa Hannu A Cikin Rikici: Jerin Bincike Mai Sauri Jajayen tutoci → gyarawa:
Barkwanci a cikin lokuta masu mahimmanci → musanya don natsuwa, harshe kai tsaye, da bayyanannen hanyar dawowa. Biki kafin ƙuduri → matsar da bikin zuwa bayan tabbatarwa; sanya shi ƙasa don ayyuka masu haɗari. Tsalle mai wuya → riga-kafin sanarwar canji; ci gaba da tsarawa; yi amfani da motsi mai ma'ana don kiyaye ci gaba. Juyawa sautin ƙungiyar → Tsaya murya & sautin jagororin tare da misalan kowane matakin haɗari da jiha.
Akwai lokuttan da ɓarkewar motsin rai ya zama na niyya kuma ya zama dole. Gargadin tsaro, tabbatarwa na doka, da faɗakarwar aminci-mahimmanci galibi suna amfana daga jujjuyawar tonal. A cikin waɗannan lokuta, rushewa yana nuna mahimmanci kuma yana buƙatar kulawa. Matsalar ba ita kanta rikici ba ce; rikici ne na bazata. Lokacin da masu zanen kaya suka zaɓi rushewa da gangan, masu amfani suna fahimtar gungumen azaba maimakon jin bulala. Kammalawa Babban gogewa sune abubuwan da aka jagoranta. Dan da Dan yana nuna yadda ake motsawa ta hanyar ji ba tare da rasa mu ba: yana shiryawa, canzawa, da warwarewa. Yanayin Superman yana nuna akasin haka: gag yana karo da bugun zuciya. Yi tsohon. Yi taswirar bugun motsin zuciyar ku, daidaita sautin zuwa haɗarin ɗawainiya, kuma bari microinteractions su haɗu da ji don masu amfani su tuna daidai kololuwa da ƙarshen dama, ba bulala a tsakiya ba.
