Idizayini akuwona amaphikseli namaphethini kuphela. Ukuhamba nemizwa, futhi. Eminye imikhiqizo izwa sengathi i-cinematic njengoba isiqondisa ekungaqiniseki, impumuzo, ukuzethemba, nokuzola ngaphandle kokusizulazula. Lokho I-Emotion in Flow. Abanye benza ezabo izikhathi ngehlaya endaweni engafanele, izigelekeqe ezingalindelekile, noma inguquko egxumayo. Lokho I-Emotion in Conflict. Lena akuyona imibono ye-UX kuphela. Ungazibona yonke indawo kwezokuzijabulisa. Futhi indlela ecacile yokuzwa umehluko ukuqhathanisa indlela i-anime ephatha ngayo ukushintsha kwemizwelo uma kuqhathaniswa nendlela amafilimu e-Marvel ne-DC akhubeka ngayo. Sizosebenzisa izibonelo ezimbili eziqondile, esisodwa esivela ku-Dan da Dan (uchungechunge lwe-anime ku-Netflix) nesisodwa esivela ku-movie ka-James Gunn's Superman, ukuze sichaze le mibono emibili, bese siyihumushela emaphethini omklamo womkhiqizo asebenzayo ongawasebenzisa ngaso leso sikhathi. Qaphela: Sizogxila emikhiqizweni yedijithali, okuhlanganisa izinhlelo zokusebenza, i-SaaS, newebhu. Ukugeleza Kwemizwa (Anime: Dan da Dan) Kwa-Dan da Dan, i-tonal range ihlaza, iyathusa, iyahlekisa, imnene, nokho iyageleza. Isibonelo: Kwelinye i-arc, ama-protagonists asemkhankasweni oyinqaba, wamahlaya ohlanganisa “izitho zangasese ezisagolide” zomunye wabalingiswa abayinhloko (yebo, ngempela), futhi kwenye, sidonswa endabeni ebuhlungu kamama ongane yakhe ethunjiwe. Ephepheni, lokho kushintsha kufanele kube ukushayisana kwemoto. Esikrinini, iyahambisana futhi ifundeka ngokomzwelo. Kungani lokhu kusebenza esikrinini?
Ukuqhubeka kweziteki.Ngisho noma i-gag ifika, imigomo nengozi yabalingiswa kuhlala kunjalo. Amahlaya akhulula ukungezwani ngemva kwesinqumo esincane; ayikuphiki usongo. Izimpawu zemizwa ecacile.Umculo, ukwenza uzimele, ukuhambahamba, kanye nokusabela komlingiswa ngocingo umuzwa olandelayo. Uhlonishwe ngeshifu, ngakho-ke uyayigibela kunokuba ubanjwe. Ihange elilodwa elingokomzwelo.Ubudlelwano buhlala buyiNkanyezi YaseNyakatho, ukuze inhliziyo yesehlakalo ingalahleki lapho ithoni inyakaza.
Lokhu kuhumusheka kanjani ku-UX? Imikhiqizo emihle yenza okufanayo: lungiselela, shintsha, xazulula, ukuze abasebenzisi bahlale becwile njengoba ithoni yemizwa ishintsha.
I-Emotion In Conflict (Marvel/DC: James Gunn's Superman) U-Lois noClark banengxoxo esuka enhliziyweni, esondelene, isikhathi esincane, somuntu, kuyilapho ngemuva kudlala igag (inunu egijinyiswa ngelulwane le-baseball elikhulu). I-gag intshontsha ukugxila lapho isigameko sikucela ukuthi uzwe okuthile okwangempela. Umphumela uba ukungqubuzana kwethoni okubhoboza umzwelo esikhundleni sokuwukhulula. Kungani lokhu kwehluleka esikrinini?
Ukwanda komthwalo wokuqonda.Okwenzeka lapha kukhomba ngqo ithiyori yomthwalo wengqondo. Uma isigcawu (noma isixhumi esibonakalayo) sicela abasebenzisi ukuthi bacubungule izimpawu zemizwa ezimbili ezincintisanayo ngesikhathi esisodwa, sethula umthwalo wengqondo ongaphandle, umzamo wengqondo ongahlanganise lutho nomsebenzi noma umzuzu ngokwawo. Esikhundleni sokugxila ekushayeni ngokomzwelo, ukunaka kuhlukaniswa phakathi kwezimpawu ezingaxazululi. Emikhiqizweni, yilokhu okwenzekayo lapho amahlaya, ukukhushulwa, noma izinguquko ze-UI ezingalindelekile zingena ezikhathini eziphakeme: abasebenzisi baphoqeleka ukuthi bahumushe ithoni nenjongo ngesikhathi esifanayo abazama ukwenza, okunciphisa ukuqonda futhi kwandise ingcindezi. Ukuncintisana ngamabhithi ngesikhathi esifanayo.Ihlaya lidlula umvuthwandaba wesigqi esibucayi; izethameli zinaka ukushintsha kunomuzwa. Akukho ukunikezwa kwethoni.Alukho ushintsho oluletha ukusondelana ngaphambi kokuba amahlaya afike, ngakho-ke isikhathi sizizwa siphansi kunokuba sixazululwe.
Lokhu kuhumusheka kanjani ku-UX? Emikhiqizweni, lena inkinga ye-confetti-ngaphambi-kokuqinisekisa, iphutha le-cheeky ekuhambeni kwemali, noma i-modal yephromo evela phakathi nendawo yomsebenzi obalulekile. Lokhu futhi kukhulisa umthwalo wokuqonda: abasebenzisi kufanele bacubungule amahlaya ngenkathi bezama ukulungisa inkinga, okubabambezela futhi kwandise ingcindezi.
Izincazelo ezisheshayo Imizwa ekushintsheni kwe-FlowEmotional izizwa izuziwe, ifakwe ucingo, futhi inesikhathi ukuze ixazulule amabhithi angaphambili. Ukucwiliswa kubambe.Umzwelo ku-ConflictIswishi ye-jarring (noma ukusika kanzima) ebhoboza isigqi esibukhoma semizwa. Ukucwiliswa kwekhefu.
Manje njengoba sesiyiqambe igama: lokhu kuxhuma kanjani ku-UX? Indlela Imizwa Emise Ngayo Ukukhumbuleka Komkhiqizo Abantu abakhumbuli isilinganiso sokuhlangenwe nakho; bakhumbula iziqongo kanye nesiphetho. Uma ukuphakama kokugeleza kwakho kukhungathekile, noma isiphetho sakho singcolile, yilokho okunamathelayo. Ngakho klama ijika lomzwelo ngamabomu. Imizwa iphila kuzo zonke izendlalelo ezintathu (kusukela ku-Don Norman's Emotional Design), futhi umkhiqizo wakho udinga ukuyilandelanisa:
I-Visceral (amathumbu): Amasignali avela kuqala: okubonwayo, ukunyakaza, ama-haptics, umsindo.Izibonelo: Isilayishi samathambo esiqinile sithulisa ngaphezu kwejithaisipina; i-chime/haptic tap yempumelelo emnene ivumela umhlaba ophumelele ngaphandle kokumemeza; ukulula/ukuqondiswa okungaguquki kutshela iso ukuthi yini eshintshile. Ukuziphatha (ukwenza): Ngingakwazi ukuqedela umsebenzi wami kahle? Ukungqubuzana lapha kusho ingcindezi.Izibonelo: Izinyathelo ezintathu ezicacile zokukhokha ezinenqubekelaphambili ebikezelwayo; iphutha lisho ukuthi yini eyenzekile nokuthi ungalulama kanjani; ukuqinisekiswa okusemgqeni esikhundleni sokuqhuma kokuphela kwefomu. Ukuzindla (okusho): Indaba engizitshela yona ngemva kwayo, “Ingabe bekufanelekile lokho? Ingabe ngiyakwethemba lokhu?” Izibonelo: Isikrini sokugoqa esihlelekile (“Kwenziwe. Uzothola u-X ngoLwesihlanu.”) siyavala; isifinyezo esincane (“Ulondoloze u-€18 kulo nyaka”) kudala ukuziqhenya ngaphandle kweziqhumane.
I-Microinteractions iyiglue yemizwa. Ngayinye inesibangeli (ngithepha okuthi Khokha), imithetho (okwenziwa yisistimu), impendulo (inqubekelaphambili nomphumela ocacile), namalophu noma amamodi (kwenzekani uma umsebenzisi ephinda ezama). Yenza lokhu kahle, futhi izinguquko zakho zivale imizwa. Benze iphutha, bese bephula ukugeleza.
Ishidi lokushaya imizwa libonisa ngokuhlanzekile izendlalelo zesipiliyoni sikaNorman:
Ukungaqiniseki kuhlala ku-visceral kanye nezendlalelo zokuziphatha zangaphambi kwesikhathi, lapho abasebenzisi bathembele kuzimpawu zezinzwa (ukunyakaza, ukucaca, impendulo) ukuze baqonde ukuthi kwenzekani. Ukucaca kusesendlaleni sokuziphatha, isikhathi lapho inhloso yesistimu kanye nesenzo esilandelayo somsebenzisi kukhiya endaweni. Ukulindela kuyinhlanganisela yokuziphatha (umsebenzisi wenza okuthile ngenjongo) futhi kuyabonisa (umsebenzisi usevele ebikezela umphumela futhi ucabanga ukuthi yini ezayo ngokulandelayo). Impumelelo iwukunqwabelanisa okubonakalayo, lapho umsebenzisi ehlola khona impumelelo, ukwethembana, kanye nokuthi ingabe umuzwa “uzizwe ulungile yini.” Ukuzola/Ukuvalwa kukhombisa ngokuyinhloko, okusiza abasebenzisi basonge incazelo yokusebenzelana futhi banqume ukuthi umkhiqizo uthembekile yini futhi kufanele ubuyiselwe kuwo.
Emikhiqizweni yangempela, lokhu kulandelana akushabalali lapho izinto zingahambi kahle. Amaphutha, ukubambezeleka, kanye nezimo ezonakele azihlukile ku-arc yemizwa - ziyingxenye yakho. Kubonwa ngelensi elandisayo, lezi zikhathi ziyizithiyo ohambweni lweqhawe. Isimo sokutakula esiklanywe kahle sivuma ukubuyela emuva, sicacisa okwenzekile, futhi siqondise isinyathelo esilandelayo ngaphandle kokwethula umsindo omusha wemizwa. Lapho ukwehluleka kuthathwa njengesigqi esikhundleni sokuphuka, ukugeleza kwemizwelo kungalondolozwa ngisho nangaphansi kokucindezeleka. Izibonelo ze-UX: Ukugeleza Kwemizwa vs. Ukungqubuzana Kwemizwa Ukugeleza Kwemizwa Ukukhokha kwenziwe kahle (isitayela se-Stripe/Apple Pay): izinyathelo ezimfushane, inqubekelaphambili ecacile, nesimo sempumelelo esisheshayo (umaki onama-haptic athambile angakhethwa). Isiqongo (impumelelo) sifika, futhi isiphetho sinikeza ukuvala (iresidi noma isinyathelo esilandelayo).
Isimo sokuthatha (izinhlelo zokusebenza zokugibela, isb., i-Uber, I-Free Now, noma i-Bolt): izibuyekezo eziqhubekayo zigcina umumo futhi zinciphisa ukukhathazeka ("Umshayeli ufika", "imizuzu engu-2 kude", "Ufikile"). Ukungaqiniseki kuphenduka kube ukucaca, nokunyakaza okuthambile kulungiselela inguquko ngayinye.
Umzwelo Ekungqubuzaneni Qaphela: Asisho imikhiqizo ethile lapha — siyawuhlonipha umsebenzi owenziwa ngayo. Kunalokho, sibonisa amaphethini abangela ukungqubuzana ngokomzwelo kanye nendlela yokuwalungisa.
Amahlaya ngezikhathi ezibucayi.Izimo ezikhohlisayo zokukopisha-ngephutha ngemali/impilo/ukuphepha. Abasebenzisi bayacindezelwa; amahlaya akhulisa ukucasuka. Umgubho ngaphambi kokulungiswa.I-Confetti, iziqhumane, noma imisindo ephezulu ngaphambi kokuqinisekiswa. Iqembu liphazamisa uvuthondaba. Ukweqa kwesimo esinzima.Izimodeli ezimangazayo/amaphromoshini amaphakathi nomsebenzi, ukuthatha isikrini esigcwele ngaphandle kokulungiselela. Kuzwakala njengokusikeka okungazelelwe ngesikhathi sokushaywa ngokomzwelo.
Ongakwenza Ukuqinisekisa Ukugeleza Kwemizwa Nali ikhasi le-Notion elinesifanekiso esigcwele ongakwazi ukusiphinda:
Isifanekiso seshidi lebhithi yemizwa.
1. Bhala I-Emotional Beat Sheet Okokuqala Ngokugeleza okuyisisekelo ngakunye (ukugibela, inkokhelo, ukutholwa), bonisa imizwa ngesinyathelo ngasinye: ukungaqiniseki → ukucaca → ukulindela → impumelelo → ukuzola. Namathisela ikhophi, ukunyakaza, nokusebenzisana okuncane kusigqi ngasinye. (Ubani othwala imizwa lapho?) 2. Qondanisa Ithoni Nengozi Yomsebenzi Dala i-matrix yethoni (izinga lobungozi × isimo). Emaphutheni engcuphe ephezulu, thula, ucace, futhi ugxile kwisixazululo. Londoloza ukudlala kokuqukethwe kwengozi ephansi. Amazwibela esifanekiso:
Iphutha lengcuphe ephezulu: "Asikwazanga ukuqinisekisa i-ID yakho. Zama futhi noma uthinte abosekelo." Isimo esingenalutho esinobungozi obuphansi: "Akukho lutho lapha okwamanje. Ufuna ukuqala ngesampula?"
Yilapho imikhiqizo eminingi evuthiwe ingena buthule ekungqubuzaneni kwemizwelo. Ngokuhamba kwesikhathi, amaqembu anezela injabulo ngomkhuba esikhundleni senhloso. Ukuzihlola okuwusizo wukubuza: Uma sisuse yonke into edlalwayo noma ejabulisayo kulesi sinyathelo, ngabe ukugeleza kusazozwakala kuwubuntu — nomalezo zici zokufihla ukungqubuzana? Ukuklama okuhle kwemizwa kucacisa isipiliyoni; umklamo omkhulu womzwelo awudingi ukuhlobisa ukuze unxephezele ukudideka. 3. Design Peak Futhi End On Injongo Unjiniyela isiqongo esisodwa esicacile (isikhathi sempumelelo) kanye nesiphetho esisodwa esihlanzekile (isiqinisekiso kanye nokuthi kwenzekani ngokulandelayo). Linganisa ukukhumbula nokwaneliseka kuwo womabili amaphuzu. 4. Sebenzisa ama-Microinteractions Njengamabhuloho, Hhayi Ama-Spotlights
Lungiselela: Amacebo amancane, angaguquki ngaphambi koshintsho olukhulu lwesimo. Qinisekisa: Impumelelo ithola ukuxazulula okucashile, ngokuphuma kancane kancane kanye ne-haptic yokukhanya engakhethwa. Buyisa: Ukwehluleka okuphindaphindiwe kushintsha kahle ithoni isuke kwephezulu iye kwesekelayo futhi iqondise isinyathelo esilandelayo.
5. Hlola Ukuqhubeka Kwemizwelo Ezikhathini zokusebenziseka, ungavele ubuze ukuthi "Ingabe bekulula lokho?" Kunalokho, ungabuza “Yimuphi umuzwa oshintshile lapha?” Uma uzwa “udidekile → uhlekisa → udidekile,” unokungqubuzana, hhayi ukugeleza. Izinguquko eziphindaphindayo, hhayi izikrini kuphela. Indlela Yokugwema Imizwa Engqubuzaneni: Uhlu Lokuhlola Olusheshayo Amafulegi abomvu → ukulungiswa:
Amahlaya ngezikhathi ezibucayi → shintshanisa ngolimi olupholile, oluqondile, nendlela ecacile yokululama. Umgubho ngaphambi kwesinqumo → hambisa umkhosi emva kokuqinisekiswa; yehlisele phansi ukuze wenze imisebenzi engcuphe kakhulu. I-hard state jump → memezela kusengaphambili izinguquko; gcina uhlaka luhambisana; sebenzisa ukunyakaza okunengqondo ukuze ulondoloze ukuqhubeka. Ukukhukhuleka kwethoni yeqembu eliphambene → hlanganisa imihlahlandlela yezwi nethoni ngezibonelo ngeleveli ngayinye yobungozi nesimo.
Kunezikhathi lapho ukwephula ukugeleza kwemizwelo kuyinhloso futhi kudingekile. Izexwayiso zokuphepha, iziqinisekiso ezingokomthetho, nezixwayiso ezibalulekile zokuphepha ngokuvamile ziyazuza ekushintsheni kwephimbo kungazelelwe. Kulezi zimo, ukuphazamiseka kubonisa ukubaluleka futhi kudinga ukunakwa. Inkinga akukhona ukungqubuzana ngokomzwelo ngokwako; ukungqubuzana ngengozi. Uma abaklami bekhetha ukuphazamiseka ngamabomu, abasebenzisi baqonda izigxobo esikhundleni sokuzwa i-whiplash. Isiphetho Okuhlangenwe nakho okuhle okuhlangenwe nakho okuqondisiwe. U-Dan da Dan ukhombisa indlela yokuhamba phakathi kwemizwa ngaphandle kokulahlekelwa yithi: iyalungiselela, iyashintsha, futhi iyaxazulula. Isigcawu sikaSuperman sibonisa okuphambene: i-gag eshayisana nesigqi esisuka enhliziyweni. Yenza okokuqala. Imephu yokushaywa kwakho kwemizwa, qondanisa ithoni engcupheni yomsebenzi, futhi uvumele i-microinteractions ivale imizwa ukuze abasebenzisi bakhumbule ukuphakama okulungile nesiphetho esifanele, hhayi i-whiplash phakathi.
