Isitaki sobuchwepheshe bokumaketha sihlala sishintsha. Isoftware ezishintshayo zokumaketha inika amandla ukusebenza kahle okuthuthukisiwe ngezici ezahlukahlukene, kusukela ekuhlukaniseni kwamakhasimende kuya ekuphathweni komkhankaso. Ungakanani usayizi wemakethe yemboni yezokukhiqiza? Yiziphi izilinganiso zokutholwa kokumaketha okuzenzakalelayo, futhi kuletha ziphi izinzuzo emabhizinisini? Qhubeka nokufunda njengoba sizofaka izimpendulo zale mibuzo ngalezi zibalo zakamuva zokumaketha ezizenzakalelayo. Nakhu ozokuthola kuleli khasi:
Inzuzo Yemboni Yezokumaketha Abadlali Abahamba phambili embonini yeSofthiwe yokuZimaketha Izinguquko Zesabelomali Sokumaketha Okuzenzakalelayo Iziteshi Eziphezulu Lapho Kusetshenziswa I-Marketing Automation Izinzuzo eziphezulu ze-Marketing Automation Marketing Automation kanye Customer Data Platform Integration
Izibalo Zemboni Yezokumaketha Ngo-2026, i-automation yokuthengisa ikhula kancane kancane, futhi ukusetshenziswa kwemali kufinyelela ezigidini zezigidi minyaka yonke. Lesi sigaba sethula izibalo ezibalulekile zokubonisa izimali ezingenayo zokuzenzakalela kwemakethe, abadlali abaphambili embonini, nezinguquko zesabelomali ezilindelekile zokuzenzakalela phakathi kwabakhangisi.
Phakathi kuka-2026 no-2032, imali engenayo yemboni yezokuthengisa emhlabeni wonke kulindeleke ukuthi ikhule ngo-62.4% isuka ku-$8.44 billion iye ku-$21.7 billion - iStatista
Unyaka Imali engenayo yemakethe ye-Marketing automation (emhlabeni wonke)
2021 $4.79 billion
2022 $5.19 billion
2023 $5.86 billion
2024 $6.62 billion
2025 $7.47 billion
2026 $8.44 billion
2027 $9.53 billion
2028 $10.76 billion
2029 $12.14 billion
2030 $13.71 billion
2031 $17.2 billion
2032 $21.7 billion
Imali engenayo yabathengisi bezisombululo ezizenzakalelayo zokumaketha ibikezelwa ukuthi izofinyelela ku- $ 6.6 billion ngo-2026 (isuka ku- $ 2.9 billion ngo-2020) - Frost & Sullivan Cishe u-68% wabakhangisi abahloliwe balindele ukukhuphuka kwesabelomali sabo sokumaketha okuzenzakalelayo konyaka ozayo - i-Ascend2
Marketing Automation Budget Isabelo sabakhangisi
Ikhula kakhulu 14%
Ikhula ngokumaphakathi 54%
Ukuhlala okufanayo 21%
Yehla ngokumaphakathi 9%
Iyancipha kakhulu 2%
I-HubSpot ibusa imakethe yesoftware ezishintshayo, ibambe isabelo semakethe esingu-29.58%. Amanye amathuluzi ezishintshayo okumaketha asetshenziswa kakhulu ahlanganisa i-RD Station (9.25%), Siyakwamukela (7.38%), All In Marketing Cloud (6.87%), kanye neCheetah Digital (6.86%) - Datanyze
Kusukela ngoMashi 2026, okungenani izinkampani ezingu-454 zihlinzeka ngezixazululo zesofthiwe yokumaketha ezishintshayo - G2
Ukusetshenziswa Okuzenzakalelayo Kwezokuthengisa kanye Nezibalo Zokusebenza Isoftware ye-Marketing automation isetshenziswa kabanzi njengengxenye yesitaki sobuchwepheshe bokumaketha esisebenzayo. Lesi sigaba sigqamisa imininingwane ebalulekile ekwamukelweni kwamanje kanye nokusetshenziswa okuhleliwe kokuzenzakalela kokumaketha kanye nomthelela wako ekusizeni ukufeza izinjongo zebhizinisi.
I-imeyili (58%), ukuphathwa kwenkundla yezokuxhumana (49%), kanye nokuphathwa kokuqukethwe (33%) yizindawo ezibikwe kakhulu okwamanje zisebenzisa i-automation yokumaketha - Ascend2
Indawo Ukusetshenziswa kwe-Marketing Automation
Ukuthengisa nge-imeyili 58%
Ukuphathwa kwezokuxhumana 49%
Ukuphathwa kokuqukethwe 33%
Izikhangiso ezikhokhelwayo 32%
SMS marketing 30%
Ukulandelela umkhankaso 28%
Amakhasi okufika 27%
Ingxoxo ebukhoma 24%
Imizamo ye-SEO 22%
Ukuhamba komsebenzi/ukubona ngeso lengqondo 20%
Ukumaketha okusekelwe ku-akhawunti 20%
Ukuxhumana kwefaneli yokuthengisa 19%
Izaziso zohlelo lokusebenza 18%
Amafomu ewebhu anamandla 18%
Ukushaya amagoli okuholayo 17%
U-29% wabakhangisi abahloliwe bahlela ukusebenzisa i-marketing automation yokuphathwa kwenkundla yezokuxhumana kanye nezikhangiso ezikhokhelwayo. Esinye isimangalo esingu-28% sizokwengeza okuzenzakalelayo kokumaketha ezinhlelweni zokumaketha nge-imeyili - i-Ascend2
Indawo Ukusetshenziswa Okuzenzakalelayo Kwezokuthengisa
Ukuphathwa kwezokuxhumana 29%
Izikhangiso ezikhokhelwayo 29%
Ukuthengisa nge-imeyili 28%
Amakhasi okufika 21%
SMS marketing 21%
Ukuphathwa kokuqukethwe 20%
Ukulandelela umkhankaso 18%
Ingxoxo ebukhoma 18%
Izaziso zohlelo lokusebenza 17%
Ukumaketha okusekelwe ku-akhawunti 16%
Ukuhamba komsebenzi/ukubona ngeso lengqondo 16%
Imizamo ye-SEO 15%
Amafomu ewebhu anamandla 14%
Ukuxhumana kwefaneli yokuthengisa 13%
Ukushaya amagoli okuholayo 9%
Ukuthuthukisa isu lilonke kanye nokwenza ngcono ikhwalithi yedatha yizinjongo eziphezulu zokuthuthukisa okuzenzakalelayo kokumaketha, ngokusho kuka-37% no-34% wabakhangisi be-B2B kanye ne-B2C abahloliwe, ngokulandelana - i-Ascend2
Umgomo Oyinhloko Wokuthuthukisa I-Marketing Automation Isabelo sabakhangisi
Lungiselela isu jikelele 43%
Thuthukisa ikhwalithi yedatha 37%
Khomba amakhasimende/amathemba afanelekile 34%
Lungiselela imilayezo/imikhankaso 31%
Khulisa ukwenza kube ngokwakho 30%
Nciphisa izindleko/shayela ukukhula okuphumelelayo 21%
Nciphisa okuzenzakalelayo kulo lonke uhambo lwekhasimende 19%
Hlanganisa ubuchwepheshe/idatha 15%
Khulisa ukutholwa kwabasebenzi/ukusetshenziswa 13%
Cishe i-41% yabadayisi babika ukuthiuhambo lwamakhasimende “ikakhulukazi luyazenzakalela” noma “luzenzakalela ngokugcwele” - Ascend2
Ubukhulu bokuzenzakalela kokumaketha kulo lonke Uhambo Lwekhasimende Isabelo sabakhangisi
Okuzenzakalelayo ngokugcwele 9%
Ikakhulukazi i-automatic 32%
Isebenza ngokuzenzakalelayo 59%
U-30% wabakhangisi abahlolisisiwe uvumelana ngokuqinile nesitatimende sokuthi "inkundla yabo yokumaketha ezishintshayo yenza kube lula ukwakha uhambo lwamakhasimende olusebenzayo" - Ascend2
“I-Marketing Automation Platform Ikwenza Kubelula Ukwakha Uhambo Lwekhasimende Oluphumelelayo” Isabelo sabakhangisi
Ngivume kakhulu 30%
Ngivume ngandlela thize 59%
Ngiyaphika ngandlela-thile 10%
Angivumi neze 1%
Cishe oyedwa kwabangu-4 (26%) wabakhangisi bathi isu labo lokumaketha leziteshi eziningi lisebenza ngokugcwele noma lizenzakalela kakhulu. Enye i-22% ithi ayizenzekeli nhlobo - i-Ascend2
Ubukhulu be-Multi-Channel Marketing Strategy Automation Isabelo sabakhangisi
Ngokugcwele 5%
Ikakhulukazi 21%
Ingxenye 29%
Kuncane kakhulu 23%
Lutho neze 22%
Intengo ibhekwa njengento eyinhloko ngabamakethi abangu-53% uma benquma ngethuluzi lokumaketha elizenzakalelayo. Ukusebenziseka kalula (54%) kanye nenkonzo yamakhasimende (27%) kuthathwa njengezinye izinto eziphezulu ezishayela ukuthengwa kwethuluzi elizenzakalelayo - Ascend2
I-Factors Driving Marketing Automation Solution Ukuthenga Isabelo sabakhangisi
Inani 58%
Ukusebenziseka kalula 54%
Isevisi yamakhasimende 27%
Izinketho zokwenza ngokwezifiso 24%
Amakhono okuhlanganisa 22%
Ububanzi bezici 21%
Ukujula kwezici 19%
Ukubona idatha/ukuhlaziya 13%
Ukugibela/ukuqeqeshwa okuthuthukisiwe 11%
Amandla okuhlanganiswa kwedatha 10%
U-18% kuphela wabakhangisi be-B2B abathi basebenzisa i-marketing automation ehlanganiswe nenkundla yedatha yamakhasimende (CDP). Abanye abangu-42% bathi basebenzisa i-B2B marketing automation kodwa abanayo i-CDP kusitaki sabo samanje sobuchwepheshe. Amanye ama-40% anazo zombili i-B2B marketing automation kanye ne-CDP, kodwa azihlanganisiwe - i-Adobe
Izibalo Zenzuzo Yokuthengisa Okuzenzakalelayo Amathimba okukhangisa angathuthukisa kakhulu ukusebenza kwawo ngokusetshenziswa kwesofthiwe ezishintshayo, enikeza inani lezinzuzo, kusukela ekuthuthukiseni ulwazi lwamakhasimende ekunikezeni amandla ukusetshenziswa okungcono kwesabelomali sokumaketha.
Ukuthuthukisa ulwazi lwamakhasimende (43%), ukunika amandla ukusetshenziswa okungcono kwamahora okusebenza (38%), nokwenza izinqumo ezingcono (35%) kuyizinzuzo ezivame ukubikwa zokusebenzisa i-automation yokumaketha phakathi kwabakhangisi abahloliwe - Ascend2
Inzuzo ye-Marketing Automation Isabelo sabakhangisi
Ithuthukisa ulwazi lwamakhasimende 43%
Inika amandla ukusetshenziswa okungcono kwesikhathi sabasebenzi 38%
Idatha engcono nokwenza izinqumo 35%
Ithuthukisa ukukhiqizwa komthofu nokukhulisa 34%
Inika amandla ukusetshenziswa okungcono kwesabelomali 33%
Inyusa izinketho zokwenza kube ngokwakho 24%
Ukukhuphula amandla okulinganisa amamethrikhi/ama-KPI abalulekile 23%
Ukuqondanisa imizamo yokumaketha neminyango eseduze 21%
Cishe aba-2 kwabangu-3 (66%) ochwepheshe bezentengiso abahloliwe bathi i-automation yabo yamanje yokumaketha “iyimpumelelo ngandlela-thile” ekusizeni ukufeza izinhloso zokumaketha. Enye i-25% yabaphendulile ithi "iphumelele kakhulu". Bangu-9% kuphela abadayisi ababika ukuthi akukho mpumelelo emizamweni yabo yokuzenzakalela yokumaketha - i-Ascend2
Isiphetho Sithemba ukuthi ulujabulele lolu hlu lwezibalo ezizenzakalelayo zokumaketha. Sivamise ukubuyekeza lolu hlu lwezibalo. Ngakho-ke zizwe ukhululekile ukuhlola leli khasi lezibalo kamuva ukuze uthole imininingwane emisha.Iposi 15 Key Marketing Automation Statistics ivele kuqala ku-Backlinko.
