Tarin fasahar tallace-tallace koyaushe yana tasowa. Software na sarrafa kansa na tallace-tallace yana ba da damar ingantaccen aiki tare da fasali daban-daban, daga ɓangaren abokin ciniki zuwa gudanar da yaƙin neman zaɓe. Menene girman kasuwancin masana'antar sarrafa kansa? Menene ƙimar karɓar tallan tallan ta atomatik, kuma menene fa'idodi yake kawowa ga kasuwancin? Ci gaba da karantawa yayin da za mu rufe amsoshin waɗannan tambayoyin tare da waɗannan ƙididdiga na tallace-tallace na kwanan nan. Ga abin da za ku samu a wannan shafin:
Tallace-tallacen Automation Industry Revenue Manyan ƴan wasa a Masana'antar Software ta Automation Automation Canje-canje na Kasafin Kuɗi na Tallan Kai tsaye Manyan Tashoshi Inda Aka Yi Amfani da Tallan Automation Babban Fa'idodin Tallan Automation Tallace-tallacen Automation da Haɗin Dandali na Bayanan Abokin Ciniki
Kididdigar Masana'antu Automation Marketing A cikin 2026, sarrafa kansa na tallace-tallace yana ƙaruwa akai-akai, tare da kashe kuɗi ya kai biliyoyin kowace shekara. Wannan sashe yana gabatar da mahimman ƙididdiga don nuna kudaden shiga na sarrafa kansa na kasuwa, manyan ƴan wasa a masana'antar, da canje-canjen kasafin kuɗi da ake tsammanin akan sarrafa kansa tsakanin yan kasuwa.
Tsakanin 2026 da 2032, ana hasashen samun kudaden shiga na masana'antar sarrafa kansa ta duniya zai karu da kashi 62.4% daga dala biliyan 8.44 zuwa dala biliyan 21.7 - Statista
Shekara Tallace-tallacen Kasuwanci ta atomatik (a duniya)
2021 $4.79 biliyan
2022 $5.19 biliyan
2023 $5.86 biliyan
2024 $6.62bn
2025 $7.47 biliyan
2026 $8.44 biliyan
2027 $9.53 biliyan
2028 $10.76 biliyan
2029 $12.14 biliyan
2030 $13.71 biliyan
2031 $17.2 biliyan
2032 $21.7 biliyan
Ana hasashen kudaden shiga na masu siyar da maganin sarrafa kansa zai kai dala biliyan 6.6 a cikin 2026 (daga dala biliyan 2.9 a cikin 2020) - Frost & Sullivan Kusan kashi 68% na 'yan kasuwa da aka bincika suna tsammanin haɓakar kasafin kuɗinsu don sarrafa kansa na shekara mai zuwa - Ascend2
Kasafin Kudi na Kasuwancin Kasuwanci Rabon 'yan kasuwa
Yana ƙaruwa sosai 14%
Ƙara matsakaici 54%
Zama haka 21%
Ragewa matsakaici 9%
Ragewa sosai 2%
HubSpot ya mamaye kasuwar software ta sarrafa kansa, yana riƙe da kaso na kasuwa na 29.58%. Sauran kayan aikin tallan da aka saba amfani da su sun haɗa da tashar RD (9.25%), Maraba (7.38%), Duk A cikin Kasuwancin Kasuwanci (6.87%), da Cheetah Digital (6.86%) - Datanyze
Tun daga Maris 2026, aƙalla kamfanoni 454 suna ba da mafita na software na sarrafa kansa - G2
Amfani da Automation na Talla da Ƙididdiga na Ayyuka Ana amfani da software na sarrafa kansa sosai a ko'ina azaman yanki na ingantacciyar tarin fasahar talla. Wannan sashe yana ba da haske ga mahimman bayanai game da karɓuwa na yanzu da kuma shirin yin amfani da sarrafa kansa na tallace-tallace da tasirinsa wajen taimakawa cimma manufofin kasuwanci.
Imel (58%), gudanarwar kafofin watsa labarun (49%), da sarrafa abun ciki (33%) sune mafi yawan wuraren da aka ruwaito don amfani da sarrafa kansa a halin yanzu - Ascend2
Yanki Amfani da Automation Marketing
Tallan imel 58%
Gudanar da kafofin watsa labarun 49%
Gudanar da abun ciki 33%
Tallace-tallacen da aka biya 32%
Tallan SMS 30%
Sa ido kan yakin neman zabe 28%
Shafukan sauka 27%
Tattaunawa kai tsaye 24%
Ƙoƙarin SEO 22%
Gudun aiki / gani 20%
Tallace-tallacen asusu 20%
Sadarwar mazurari tallace-tallace 19%
Tura sanarwar 18%
Siffofin gidan yanar gizo masu ƙarfi 18%
Buga gaba 17%
29% na 'yan kasuwa da aka bincika suna shirin aiwatar da aikin sarrafa kansa na tallace-tallace don sarrafa kafofin watsa labarun da tallace-tallacen da aka biya. Wani 28% na da'awar za su ƙara sarrafa kansa na tallace-tallace zuwa shirye-shiryen tallan imel - Ascend2
Yanki Shirye-shiryen Amfani da Automation Marketing
Gudanar da kafofin watsa labarun 29%
Tallace-tallacen da aka biya 29%
Tallan imel 28%
Shafukan sauka 21%
Tallan SMS 21%
Gudanar da abun ciki 20%
Sa ido kan yakin neman zabe 18%
Tattaunawa kai tsaye 18%
Tura sanarwar 17%
Tallace-tallacen asusu 16%
Gudun aiki / gani 16%
Ƙoƙarin SEO 15%
Siffofin yanar gizo masu ƙarfi 14%
Sadarwar mazurari tallace-tallace 13%
Buga gaba 9%
Haɓaka dabarun gabaɗaya da haɓaka ingancin bayanai sune manyan manufofi don haɓaka sarrafa kansa na talla, bisa ga 37% da 34% na masu siyar da B2B da B2C da aka bincika, bi da bi - Ascend2
Burin Farko don Inganta Kayan Aikin Kasuwa Rabon Masu Kasuwa
Inganta dabarun gaba ɗaya 43%
Inganta ingancin bayanai 37%
Gano kyawawan abokan ciniki/masu yiwuwa 34%
Inganta saƙon / yaƙin neman zaɓe 31%
Ƙara keɓancewa 30%
Rage farashi/kore ingantaccen girma 21%
Rage aiki da kai a duk tafiyar abokin ciniki 19%
Haɗa fasahar / bayanai 15%
Ƙara karɓowa / amfani da ma'aikata 13%
Kusan 41% na masu kasuwa suna ba da rahoton cewa sutafiye-tafiyen abokin ciniki "mafi yawa na sarrafa kansa" ko "cikakken sarrafa kansa" - Ascend2
Adadin Kasuwancin Automation a fadin Tafiya na Abokin Ciniki Rabon Masu Kasuwa
Cikakken sarrafa kansa 9%
Galibi mai sarrafa kansa 32%
Wani sashi mai sarrafa kansa 59%
Kashi 30% na 'yan kasuwan da aka bincika sun yarda sosai da bayanin cewa "dandali na tallan tallace-tallace yana ba da sauƙi don gina ingantaccen tafiye-tafiyen abokin ciniki" - Ascend2
"Platform Automation Marketing yana Sauƙi don Gina Tafiyar Abokin Ciniki Mai Inganci" Rabon Masu Kasuwa
Yarda da ƙarfi 30%
Dan yarda 59%
Dan rashin yarda 10%
Ban yarda ba 1%
Kusan 1 cikin 4 (26%) na masu kasuwa sun ce dabarun tallan tashoshi da yawa cikakke ne ko galibi mai sarrafa kansa. Wani 22% yana da'awar ba ta sarrafa kansa kwata-kwata - Ascend2
Adadin Dabarun Tallace-tallacen tashoshi da yawa Automation Rabon Masu Kasuwa
Cikakkun 5%
Galibi 21%
Wani bangare 29%
Kadan sosai 23%
Ba komai 22%
Ana ɗaukar farashi a matsayin maɓalli mai mahimmanci ta kashi 53% na masu kasuwa lokacin yanke shawara kan kayan aikin sarrafa kansa na talla. Sauƙin amfani (54%) da sabis na abokin ciniki (27%) ana ɗaukar su azaman sauran manyan abubuwan da ke haifar da siyan kayan aikin atomatik - Ascend2
Abubuwan Tuƙi Tallan Automation Magani Sayen Rabon Masu Kasuwa
Farashin 58%
Sauƙin amfani 54%
Sabis na abokin ciniki 27%
Zaɓuɓɓukan keɓancewa 24%
Abubuwan haɗin kai 22%
Girman fasali 21%
Zurfin fasali 19%
Duban bayanai / nazari 13%
Ingantacciyar hanyar hawan jirgi / horo 11%
Ƙarfin haɓaka bayanai 10%
Kashi 18% na masu siyar da B2B kawai sun bayyana cewa suna amfani da sarrafa kansa na talla wanda aka haɗa tare da dandamalin bayanan abokin ciniki (CDP). Wani 42% sun ce suna amfani da sarrafa kansa na tallan B2B amma ba su da CDP a cikin tarin fasaha na yanzu. Sauran 40% suna da aikin sarrafa kansa na B2B da CDP, amma ba a haɗa su ba - Adobe
Kididdigar Fa'idodin Tallace-tallacen Automation Ƙungiyoyin tallace-tallace na iya haɓaka tasirin su ta hanyar amfani da software na sarrafa kansa, wanda ke ba da fa'idodi da yawa, daga haɓaka ƙwarewar abokin ciniki zuwa ba da damar ingantaccen amfani da kasafin kuɗi na tallace-tallace.
Haɓaka ƙwarewar abokin ciniki (43%), ba da damar mafi kyawun amfani da sa'o'in aiki (38%), da mafi kyawun yanke shawara (35%) sune mafi yawan fa'idodin da aka ruwaito na amfani da sarrafa kansa na tallace-tallace tsakanin 'yan kasuwa da aka bincika - Ascend2
Amfanin Tallan Automation Rabon Masu Kasuwa
Yana haɓaka ƙwarewar abokin ciniki 43%
Yana ba da damar mafi kyawun amfani da lokacin ma'aikata 38%
Mafi kyawun bayanai da yanke shawara 35%
Yana inganta samar da gubar da reno 34%
Yana ba da damar ingantaccen amfani da kasafin kuɗi 33%
Yana haɓaka zaɓuɓɓukan keɓancewa 24%
Ƙarfafa ikon auna mahimman ma'auni/KPIs 23%
Daidaita ƙoƙarin tallace-tallace zuwa sassan da ke kusa 21%
Kusan 2 a cikin 3 (66%) ƙwararrun tallace-tallacen da aka bincika sun bayyana cewa sarrafa kansa na tallace-tallace na yanzu yana da “nasara kaɗan” wajen taimakawa cimma manufofin tallan. Wani 25% na masu amsa sun ce yana da "nasara sosai". Kashi 9% na masu kasuwa ne kawai ke ba da rahoton rashin nasara daga ƙoƙarinsu na sarrafa kansa na talla - Ascend2
Kammalawa Muna fatan kun ji daɗin wannan jerin ƙididdiga ta atomatik na tallace-tallace. Mu akai-akai sabunta wannan jerin ƙididdiga. Don haka jin daɗin bincika wannan shafin ƙididdiga daga baya don sabbin fahimta. The post 15 Key Marketing Automation Statistics ya fara bayyana a kan Backlinko.
