Thekenoloji ea ho bapatsa e lula e fetoha. Software ea othomathike ea ho bapatsa e thusa ts'ebetso e ntlafalitsoeng ka likarolo tse fapaneng, ho tloha karohanong ea bareki ho isa taolong ea letšolo. Boholo ba mmaraka oa indasteri ea boiketsetso bo bokae? Litefiso tsa ho amoheloa ha li-automation tsa ho bapatsa ke life, 'me li tlisa melemo efe ho likhoebo? Tsoela pele ho bala ha re ntse re tla fana ka likarabo tsa lipotso tsena ka lipalo-palo tsena tsa morao-rao tsa mebaraka. Mona ke seo u tla se fumana leqepheng lena:
Lekeno la Indasteri ea Boiketsetso ba Lipapatso Libapali Tse Eteletseng Pele Khoebong ea Marang-rang ea Marang-rang Liphetoho tsa Budget tsa Marketing Automation Mecha e ka Sehloohong Moo Khoebo ea Boiketsetso e Sebelisitsoeng Melemo e ka Holimo-limo ea Khoebo ea Boiketsetso Marketing Automation le Customer Data Platform Integration
Lipalopalo tsa Indasteri ea Khoebo ea Boiketsetso Ka 2026, mebaraka ea mebaraka e ntse e hola butle, 'me tšebeliso ea chelete e fihla ho limilione tse likete selemo se seng le se seng. Karolo ena e fana ka lipalo-palo tsa bohlokoa ho bonts'a lekeno la li-automation tsa mebaraka, libapali tse holimo indastering, le liphetoho tse lebelletsoeng tsa tekanyetso ho li-automation har'a barekisi.
Pakeng tsa 2026 le 2032, lekeno la indasteri ea mebaraka ea lefats'e ho lebelletsoe ho hola ka 62.4% ho tloha ho $8.44 bilione ho isa ho $21.7 billion - Statista
Selemo Lekeno la mebaraka ea mebaraka (lefatšeng ka bophara)
2021 $ 4.79 limilione tse likete
2022 $ 5.19 limilione tse likete
2023 $ 5.86 limilione tse likete
2024 $ 6.62 limilione tse likete
2025 $ 7.47 limilione tse likete
2026 $ 8.44 limilione tse likete
2027 $ 9.53 limilione tse likete
2028 $ 10.76 limilione tse likete
2029 $ 12.14 limilione tse likete
2030 $ 13.71 limilione tse likete
2031 $ 17.2 limilione tse likete
2032 $ 21.7 limilione tse likete
Lekeno la barekisi ba li-automation tsa mebaraka le lebelletsoe ho fihla ho $ 6.6 bilione ka 2026 (ho tloha ho $ 2.9 bilione ka 2020) - Frost & Sullivan Hoo e ka bang 68% ea barekisi ba hlahlobiloeng ba lebelletse keketseho ea tekanyetso ea bona ea ho bapatsa bakeng sa selemo se tlang - Ascend2
Marketing Automation Budget Kabelo ea barekisi
E eketseha haholo 14%
Ho eketseha ka mokhoa o itekanetseng 54%
Ho dula o tshwana 21%
Ho fokotseha ka mokhoa o itekanetseng 9%
Ho fokotseha ho hoholo 2%
HubSpot e laola 'maraka oa software ea boiketsetso ea papatso, e nang le karolo ea mmaraka ea 29.58%. Lisebelisoa tse ling tse sebelisoang ka tloaelo tsa ho rekisa li kenyelletsa RD Station (9.25%), Welcome (7.38%), All In Marketing Cloud (6.87%), le Cheetah Digital (6.86%) - Datanyze
Ho tloha ka Hlakubele 2026, bonyane lik'hamphani tse 454 li fana ka litharollo tsa software ea mebaraka - G2
Marketing Automation Tšebeliso le Lipalopalo tsa Ts'ebetso Marketing automation software e sebelisoa haholo e le karolo ea thepa e sebetsang ea theknoloji ea ho bapatsa. Karolo ena e totobatsa lintlha tsa bohlokoa mabapi le ho amoheloa ha hajoale le ts'ebeliso e reriloeng ea mebaraka ea mebaraka le phello ea eona ho thusa ho fihlela sepheo sa khoebo.
Imeile (58%), tsamaiso ea litaba tsa sechaba (49%), le tsamaiso ea litaba (33%) ke libaka tse tlalehiloeng ka ho fetisisa bakeng sa hona joale ho sebelisa mochine oa ho rekisa - Ascend2
Sebaka Tšebeliso ea Boiketsetso ba Khoebo
Ho bapatsa ka lengolo-tsoibila 58%
Tsamaiso ea litaba tsa sechaba 49%
Tsamaiso ea litaba 33%
Lipapatso tse lefuoang 32%
Papatso ea SMS 30%
Ho latela lets'olo 28%
Maqephe a ho fihla 27%
Puisano e phelang 24%
Boiteko ba SEO 22%
Mokhoa oa ho sebetsa / pono 20%
Papatso e thehiloeng ho akhaonto 20%
Lipuisano tsa fani ea thekiso 19%
Litsebiso tsa Push 18%
Liforomo tsa marang-rang tse matla 18%
Lintlha tse etellang pele 17%
29% ea barekisi ba hlahlobiloeng ba rera ho kenya tšebetsong boits'oaro ba mebaraka bakeng sa taolo ea litaba tsa sechaba le lipapatso tse lefelloang. E 'ngoe ea 28% e bolela hore ba tla eketsa boiketsetso ba ho bapatsa ho mananeo a ho bapatsa ka lengolo-tsoibila - Ascend2
Sebaka Tšebeliso e Reriloeng ea Marketing Automation
Tsamaiso ea litaba tsa sechaba 29%
Lipapatso tse lefuoang 29%
Ho bapatsa ka lengolo-tsoibila 28%
Maqephe a ho fihla 21%
Papatso ea SMS 21%
Tsamaiso ea litaba 20%
Ho latela lets'olo 18%
Puisano e phelang 18%
Litsebiso tsa Push 17%
Papatso e thehiloeng ho akhaonto 16%
Mokhoa oa ho sebetsa / pono 16%
Boiteko ba SEO 15%
Liforomo tsa marang-rang tse matla 14%
Lipuisano tsa fani ea thekiso 13%
Lintlha tse etellang pele 9%
Ho ntlafatsa leano ka kakaretso le ho ntlafatsa boleng ba data ke lipheo tse holimo tsa ho ntlafatsa boiketsetso ba ho bapatsa, ho latela 37% le 34% ea barekisi ba B2B le B2C ba hlahlobiloeng, ka ho latellana - Ascend2
Sepheo sa mantlha sa ho Ntlafatsa Marketing Automation Kabelo ea Bahoebi
Ntlafatsa leano ka kakaretso 43%
Ntlafatsa boleng ba data 37%
Hlalosa bareki / menyetla e loketseng 34%
Ntlafatsa melaetsa/matšolo 31%
Eketsa botho 30%
Fokotsa ditjeho/kgweetsa kgolo e hlwahlwa 21%
Fokotsa mokhoa oa ho iketsetsa leetong lohle la bareki 19%
Kopanya theknoloji/data 15%
Eketsa kamohelo ea basebetsi / tšebeliso 13%
Hoo e ka bang 41% ea barekisi ba tlaleha hore bamaeto a bareki "haholo a itirisang" kapa "automated ka botlalo" - Ascend2
Bophahamo ba Boiketsetso ba Ho Bapatsa ho pholletsa le Leeto la Bareki Kabelo ea Bahoebi
Ka ho feletseng 9%
Haholo-holo e iketsang 32%
E entsoe ka mokhoa o itseng 59%
30% ea barekisi ba hlahlobiloeng ba lumellana ka matla le polelo ea hore "sethala sa bona sa "automation" sa bona se etsa hore ho be bonolo ho aha maeto a sebetsang a bareki "- Ascend2
"Marketing Automation Platform e Etsa Hore ho be Bonolo ho Haha Maeto a Sebetsang a Bareki" Kabelo ea Bahoebi
Lumellana ka matla 30%
Ke lumellana ka mokhoa o itseng 59%
Ke batla ke hana 10%
Ha ke lumellane ka matla 1%
Hoo e ka bang 1 ho ba 4 (26%) ba barekisi ba re leano la bona la ho bapatsa ka likanale tse ngata le iketselitse ka botlalo kapa hangata. E 'ngoe ea 22% e re ha e sebetse ho hang - Ascend2
Bophahamo ba Leano la ho Bapatsa ka Mecha e mengata Kabelo ea Bahoebi
Ka botlalo 5%
Hangata 21%
Ka mokhoa o sa fellang 29%
Ha nyane haholo 23%
Ho hang 22%
Litheko li nkuoa e le ntlha ea bohlokoa ke 53% ea barekisi ha ba etsa qeto ka sesebelisoa sa mebaraka sa mebaraka. Ts'ebeliso e bonolo (54%) le litšebeletso tsa bareki (27%) li nkuoa e le lintlha tse ling tse ka sehloohong tse tsamaisang theko ea lisebelisoa tsa boiketsetso - Ascend2
Factors Driving Marketing Automation Solution Ho reka Kabelo ea Bahoebi
Theko 58%
Bonolo ba tšebeliso 54%
Tšebeletso ea bareki 27%
Likhetho tsa ho iketsetsa 24%
Bokhoni ba ho kopanya 22%
Bophara ba likarolo 21%
Botebo ba likarolo 19%
Pono ea data / analytics 13%
Boikoetliso/boithuto bo tsamaisitsoeng 11%
Bokhoni ba ho kopanya lintlha 10%
Ke 18% feela ea barekisi ba B2B ba bolelang hore ba sebelisa boiketsetso ba ho bapatsa bo kopantsoeng le sethala sa data sa bareki (CDP). Ba bang ba 42% ba re ba sebelisa li-automation tsa B2B empa ha ba na CDP ho stack ea bona ea theknoloji ea hajoale. Tse ling tse 40% li na le li-automation tsa B2B le CDP, empa ha lia kopanngoa - Adobe
Marketing Automation Benefits Statistics Lihlopha tsa ho bapatsa li ka ntlafatsa haholo ts'ebetso ea tsona ka ts'ebeliso ea software ea automation, e fanang ka melemo e mengata, ho tloha ho ntlafatsa boiphihlelo ba bareki ho ea ho nolofalletsa tšebeliso e ntle ea litekanyetso tsa ho bapatsa.
Ho ntlafatsa boiphihlelo ba bareki (43%), ho nolofalletsa tšebeliso e betere ea lihora tsa ho sebetsa (38%), le ho etsa liqeto tse betere (35%) ke melemo e tlalehiloeng hangata ea ho sebelisa mebaraka ea mebaraka har'a barekisi ba hlahlobiloeng - Ascend2
Molemo oa Marketing Automation Kabelo ea Bahoebi
E ntlafatsa boiphihlelo ba bareki 43%
E nolofalletsa tšebeliso e ntle ea nako ea basebetsi 38%
Lintlha tse betere le ho etsa liqeto 35%
E ntlafatsa tlhahiso ea lead le ho holisa 34%
E nolofalletsa tšebeliso e ntle ea tekanyetso 33%
E eketsa likhetho tsa botho 24%
Matla a eketsehileng a ho lekanya metrics/KPIs tsa bohlokoa 23%
Ho hokahanya matsapa a ho bapatsa mafapha a haufi 21%
Hoo e ka bang 2 ho ba 3 (66%) ba hlahlobiloeng ke litsebi tsa ho bapatsa ba bolela hore mokhoa oa bona oa ho bapatsa oa hajoale "o atlehile" ho thusa ho fihlela sepheo sa ho bapatsa. E 'ngoe ea 25% ea ba arabelitsoeng e re "e atlehile haholo". Ke 9% feela ea barekisi ba tlalehang hore ha ba na katleho ho tsoa boitekong ba bona ba ho iketsetsa lipapatso - Ascend2
Qetello Re tšepa hore u natefeloa ke lenane lena la lipalo-palo tsa mebaraka. Re ntlafatsa lenane lena la lipalo khafetsa. Kahoo ikutloe u lokolohile ho sheba leqephe lena la lipalo hamorao bakeng sa lintlha tse ncha.The poso 15 Key Marketing Automation Statistics appeared first on Backlinko.
