Ikoranabuhanga ryamamaza ibicuruzwa rihora ritera imbere. Kwamamaza ibicuruzwa byikora bifasha kunoza imikorere hamwe nibintu bitandukanye, kuva mubice byabakiriya kugeza kubuyobozi bwo kwiyamamaza. Ingano yisoko ryamamaza ibicuruzwa bingana iki? Nibihe bipimo byo kwinjiza ibicuruzwa byamamaza, kandi ni izihe nyungu bizana mubucuruzi? Komeza usome nkuko tuzabikurikirana ibisubizo byibi bibazo hamwe niyi mibare yo kwamamaza vuba aha. Dore ibyo uzasanga kururu rupapuro:
Kwamamaza Automation Inganda Amafaranga Abakinnyi bambere mu kwamamaza ibicuruzwa byamamaza ibicuruzwa Kwamamaza Kwamamaza Ingengo yimari Imiyoboro Yambere Aho Kwamamaza Byakoreshejwe Inyungu Zambere zo Kwamamaza Kwikora Kwamamaza Kwiyamamaza no Guhuza amakuru yumukiriya
Kwamamaza Kwamamaza Inganda Mu 2026, gukoresha ibicuruzwa byiyongera bigenda byiyongera, hamwe n’amafaranga agera kuri miliyari buri mwaka. Iki gice kirerekana imibare yingenzi yerekana amafaranga yinjira mu isoko, abakinnyi bakomeye mu nganda, hamwe n’ingengo yimari iteganijwe ku buryo bworoshye mu bucuruzi.
Hagati ya 2026 na 2032, biteganijwe ko amafaranga yinjira mu bucuruzi ku isi hose azamuka ku gipimo cya 62.4% kuva kuri miliyari 8.44 agera kuri miliyari 21.7 - Statista
Umwaka Kwamamaza ibicuruzwa byinjiza isoko (kwisi yose)
2021 Miliyari 4.79
2022 Miliyari 5.19
2023 Miliyari 5.86
2024 Miliyari 6.62
2025 Miliyari 7.47 z'amadolari
2026 Miliyari 8.44
2027 Miliyari 9.53
2028 Miliyari 10.76
2029 Miliyari 12.14 z'amadolari
2030 Miliyari 13.71
2031 Miliyari 17.2 z'amadolari
2032 Miliyari 21.7 z'amadolari
Amafaranga yinjira mu kwamamaza ibicuruzwa bitanga ibisubizo biteganijwe ko azagera kuri miliyari 6.6 z'amadolari muri 2026 (bivuye kuri miliyari 2.9 muri 2020) - Frost & Sullivan Hafi ya 68% byabacuruzi babajijwe bateganya kwiyongera kwingengo yimari yabo yo kwamamaza ibicuruzwa byumwaka utaha - Ascend2
Kwamamaza Ingengo yimari Umugabane w'abacuruzi
Kwiyongera ku buryo bugaragara 14%
Kwiyongera mu rugero 54%
Kugumaho 21%
Kugabanuka mu rugero 9%
Kugabanuka cyane 2%
HubSpot yiganje ku isoko rya software ikora mudasobwa, ifite isoko rya 29.58%. Ibindi bikoresho bikoreshwa mu kwamamaza byifashishwa birimo Sitasiyo ya RD (9.25%), Ikaze (7.38%), Byose Muri Marketing Cloud (6.87%), na Cheetah Digital (6.86%) - Datanyze
Kugeza muri Werurwe 2026, byibuze ibigo 454 bitanga ibisubizo byogukoresha software - G2
Kwamamaza Kwikoresha Gukoresha no Kubara Imibare Porogaramu yo gutangiza ibicuruzwa ikoreshwa cyane nkigice cyogukora neza tekinoroji. Iki gice cyerekana ubushishozi bwibanze ku iyakirwa rya none no guteganya gukoresha imenyekanisha ryamamaza n'ingaruka zaryo mu gufasha kugera ku ntego z'ubucuruzi.
Imeri (58%), gucunga imbuga nkoranyambaga (49%), hamwe no gucunga ibirimo (33%) nibice byavuzwe cyane kuri ubu ukoresha ibicuruzwa byamamaza - Ascend2
Agace Gukoresha Kwamamaza Kwikoresha
Kwamamaza imeri 58%
Gucunga imbuga nkoranyambaga 49%
Gucunga ibikubiyemo 33%
Amatangazo yishyuwe 32%
Kwamamaza ubutumwa bugufi 30%
Gukurikirana ubukangurambaga 28%
Impapuro 27%
Ikiganiro kizima 24%
Imbaraga za SEO 22%
Urupapuro rw'akazi / amashusho 20%
Kwamamaza bishingiye kuri konti 20%
Kugurisha itumanaho rya enterineti 19%
Shyira amatangazo 18%
Imiterere y'urubuga 18%
Kuyobora amanota 17%
29% by'abacuruzi babajijwe barateganya gushyira mu bikorwa imenyekanisha ryo kwamamaza ku mbuga nkoranyambaga no kwamamaza byishyuwe. Abandi 28% bavuga ko bazongeramo ibicuruzwa byamamaza muri gahunda yo kwamamaza imeri - Ascend2
Agace Guteganya Kwamamaza Gukoresha
Gucunga imbuga nkoranyambaga 29%
Amatangazo yishyuwe 29%
Kwamamaza imeri 28%
Impapuro 21%
Kwamamaza ubutumwa bugufi 21%
Gucunga ibikubiyemo 20%
Gukurikirana ubukangurambaga 18%
Ikiganiro kizima 18%
Shyira amatangazo 17%
Kwamamaza bishingiye kuri konti 16%
Urupapuro rw'akazi / amashusho 16%
Imbaraga za SEO 15%
Imiterere y'urubuga 14%
Kugurisha itumanaho rya enterineti 13%
Kuyobora amanota 9%
Kunoza ingamba rusange no kuzamura ireme ryamakuru nintego zambere zo kuzamura ibicuruzwa byamamaza, ukurikije 37% na 34% byabacuruzi B2B na B2C babajijwe - Ascend2
Intego Yibanze yo Kunoza Kwamamaza Kwamamaza Umugabane w'abacuruzi
Hindura ingamba rusange 43%
Kunoza ireme ryamakuru 37%
Menya abakiriya beza / ibyifuzo 34%
Hindura ubutumwa / ubukangurambaga 31%
Ongera kwimenyekanisha 30%
Kugabanya ibiciro / gutwara iterambere neza 21%
Kugabanya automatike murugendo rwabakiriya 19%
Kwinjiza ikoranabuhanga / amakuru 15%
Ongera abakozi / imikoreshereze 13%
Abacuruzi bagera kuri 41% bavuga ko ibyaboingendo zabakiriya "ahanini zikoresha" cyangwa "zikoresha mu buryo bwuzuye" - Ascend2
Ubwinshi bwo Kwamamaza Kwamamaza murugendo rwabakiriya Umugabane w'abacuruzi
Byuzuye 9%
Byinshi byikora 32%
Igice cyikora 59%
30% by'abacuruzi babajijwe bemeranya cyane n'amagambo avuga ko "urubuga rwogukoresha ibicuruzwa byorohereza kubaka ingendo nziza z'abakiriya" - Ascend2
“Kwamamaza ibicuruzwa byamamaza byoroha kubaka ingendo nziza z'abakiriya” Umugabane w'abacuruzi
Emera cyane 30%
Hariho bimwe 59%
Bamwe ntibavuga rumwe 10%
Ntukabyemera 1%
Abagera kuri 1 kuri 4 (26%) byabacuruzi bavuga ko ingamba zabo zo kwamamaza zuzuye zuzuye cyangwa ahanini zikoresha. Abandi 22% bavuga ko idakozwe na gato - Ascend2
Ubwiyongere bwa Multi-Channel Marketing Strategy Automation Umugabane w'abacuruzi
Byuzuye 5%
Ahanini 21%
Igice 29%
Guto cyane 23%
Ntabwo ari rwose 22%
Igiciro gifatwa nkikintu cyingenzi na 53% byabacuruzi mugihe bahisemo igikoresho cyo kwamamaza. Kuborohereza gukoreshwa (54%) na serivisi zabakiriya (27%) bifatwa nkizindi mpamvu zingenzi zituma kugura ibikoresho byikora - Ascend2
Ibintu Gutwara Kwamamaza Kwikora Gukemura Igisubizo Umugabane w'abacuruzi
Igiciro 58%
Kuborohereza gukoresha 54%
Serivise y'abakiriya 27%
Amahitamo yihariye 24%
Ubushobozi bwo kwishyira hamwe 22%
Ubugari bwibintu 21%
Ubujyakuzimu bwibintu 19%
Kwerekana amakuru / gusesengura 13%
Kugenda neza kumurongo / imyitozo 11%
Ubushobozi bwo guhuza amakuru 10%
18% gusa byabacuruzi B2B bavuga ko bakoresha automatike yo kwamamaza ihujwe nurubuga rwabakiriya (CDP). Abandi 42% bavuga ko bakoresha B2B yo kwamamaza ariko ntibagire CDP muburyo bwa tekinoroji. Abandi 40% bafite ibyuma byamamaza B2B na CDP, ariko ntabwo bihujwe - Adobe
Kwamamaza Kwamamaza Byunguka Imibare Amakipe yamamaza arashobora kunoza cyane imikorere yayo binyuze mugukoresha software ikora, itanga inyungu nyinshi, kuva kunoza uburambe bwabakiriya kugeza kubasha gukoresha neza ingengo yimari yamamaza.
Kunoza ubunararibonye bwabakiriya (43%), bigafasha gukoresha neza amasaha yakazi (38%), no gufata ibyemezo byiza (35%) nibyiza byavuzwe cyane mugukoresha automatike yo kwamamaza mubacuruzi babajijwe - Ascend2
Ibyiza byo Kwamamaza Kwikora Umugabane w'abacuruzi
Kunoza uburambe bwabakiriya 43%
Gushoboza gukoresha neza igihe cyabakozi 38%
Amakuru meza no gufata ibyemezo 35%
Itezimbere kuyobora no kurera 34%
Gushoboza gukoresha neza ingengo yimari 33%
Yongera amahitamo yihariye 24%
Kongera ubushobozi bwo gupima ibipimo byingenzi / KPIs 23%
Guhuza imbaraga zo kwamamaza kumashami yegeranye 21%
Abashakashatsi bagera kuri 2 kuri 3 (66%) babajijwe bavuga ko gukoresha ibicuruzwa byabo muri iki gihe "bigenda neza" mu gufasha kugera ku ntego zo kwamamaza. Abandi 25% babajijwe bavuga ko "bigenda neza". 9% gusa byabacuruzi bavuga ko nta ntsinzi bivuye mubikorwa byabo byo kwamamaza - Ascend2
Umwanzuro Turizera ko wishimiye uru rutonde rwibarurishamibare rwamamaza. Dukunze kuvugurura urutonde rwibarurishamibare. Umva rero kugenzura urupapuro rwimibare nyuma kugirango ushishoze neza. The post 15 Imibare Yingenzi yo Kwamamaza Automation Statistique appeared first on Backlinko.
