Marketing tech stack no renya nkɔso bere nyinaa. Marketing automation software ma wotumi yɛ adwuma yiye a ɛwɔ nneɛma ahorow, efi adetɔfo a wɔkyekyɛ mu kosi ɔsatu sohwɛ so. Dɛn ne marketing automation industry gua kɛse? Dɛn ne dodow a wogye aguadi a wɔde di dwuma wɔ ɔkwan a ɛnyɛ adwuma so no tom, na mfaso bɛn na ɛde ba nnwuma so? Kɔ so kenkan bere a yɛde nnansa yi aguadi automation akontaabu yi bɛkata nsɛmmisa yi ho mmuae so. Nea wubehu wɔ kratafa yi ni:
Marketing Automation Industry Sika a Wɔnya Agodifoɔ a Wɔdi Kan wɔ Marketing Automation Software Industry mu Marketing Automation Budget Nsakrae a Ɛba Top Channels Baabi a Wɔde Marketing Automation Di Dwuma Mfaso a Ɛsen Biara a Ɛwɔ Marketing Automation so Marketing Automation ne Adetɔfoɔ Data Platform Nkabom
Marketing Automation Nnwumayɛbea Akontaabu Wɔ afe 2026 mu no, aguadi a wɔde wɔn ankasa yɛ adwuma no renya nkɔanim bere nyinaa, na sika a wɔsɛe no no du ɔpepepem pii afe biara. Saa ɔfa yi de akontabuo titire a ɛkyerɛ sika a wɔnya wɔ gua so automation, agofoɔ a wɔdi mu wɔ adwuma no mu, ne sikasɛm mu nsakraeɛ a wɔhwɛ kwan wɔ automation ho wɔ aguadifoɔ mu.
Wɔ afe 2026 ne 2032 ntam no, wɔahyɛ nkɔm sɛ wiase nyinaa aguadi automation nnwuma no sika a wobenya no bɛkɔ soro 62.4% afi dɔla ɔpepepem 8.44 akodu dɔla ɔpepepem 21.7 – Statista
Afe Marketing automation gua so sika a wonya (wiase nyinaa) .
2021 mu Dɔla ɔpepepem 4.79
2022 mu Dɔla ɔpepepem 5.19
2023 mu Dɔla ɔpepepem 5.86
2024 mu Dɔla ɔpepepem 6.62
2025 mu Dɔla ɔpepepem 7.47
2026 mu Dɔla ɔpepepem 8.44
2027 mu Dɔla ɔpepepem 9.53
2028 mu Dɔla ɔpepepem 10.76
2029 mu Dɔla ɔpepepem 12.14
2030 mu Dɔla ɔpepepem 13.71
2031 mu Dɔla ɔpepepem 17.2
2032 mu Dɔla ɔpepepem 21.7
Wɔahyɛ nkɔm sɛ sika a aguadi automation solution vendors bɛnya no bɛduru $6.6 ɔpepepem wɔ afe 2026 mu (ɛboro $2.9 ɔpepepem wɔ afe 2020 mu) – Frost & Sullivan Bɛyɛ 68% a wɔyɛɛ nhwehwɛmu wɔ aguadifo mu hwɛ kwan sɛ wɔn sikasɛm nhyehyɛe a wɔde bɛyɛ aguadi automation ama afe a ɛreba no bɛkɔ soro – Ascend2
Marketing Automation Budget a Wɔde Yɛ Adwuma Kyɛfa a aguadifo nya
Nkɔanim kɛse 14% na ɛwɔ hɔ.
Nkɔanim a ɛkɔ soro wɔ ɔkwan a ɛfata so 54% na ɛwɔ hɔ.
Sɛ́ wobɛtra hɔ sɛnea ɛte no ara 21% na ɛwɔ hɔ.
Ɛso tew kakra 9% .
Ɛretew kɛse 2% .
HubSpot di aguadi automation software gua so, na ɛwɔ gua mu kyɛfa 29.58%. Nnwinnade afoforo a wɔtaa de di dwuma a wɔde yɛ adwuma wɔ aguadi mu no bi ne RD Station (9.25%), Welcome (7.38%), All In Marketing Cloud (6.87%), ne Cheetah Digital (6.86%) – Datanyze
Ɛde besi March 2026 no, anyɛ yiye koraa no, nnwumakuw 454 na wɔde aguadi automation software ano aduru ma – G2
Marketing Automation Usage ne Adwumayɛ ho Akontaabu Wɔde marketing automation software di dwuma kɛse sɛ marketing tech stack a etu mpɔn no fã. Saa ɔfa yi si nhumu titiriw a ɛfa mprempren agyede ne nhyehyɛe a wɔayɛ sɛ wɔde di dwuma wɔ aguadi mu afiri a wɔde di dwuma ne nkɛntɛnso a enya wɔ boa a wɔboa ma wɔadu adwumayɛ botae ahorow ho no so dua.
Email (58%), social media management (49%), ne content management (33%) ne mmeae a wɔbɔ amanneɛ kɛse sɛ mprempren wɔde marketing automation di dwuma – Ascend2
Mpɔtam hɔ Marketing Automation a Wɔde Di Dwuma
Email so aguadi 58% na ɛwɔ hɔ.
Social media sohwɛ 49% na ɛwɔ hɔ.
Nsɛm a ɛwɔ mu no ho nhyehyɛe 33% na ɛwɔ hɔ.
Dawurubɔ ahorow a wotua ho ka 32% na ɛwɔ hɔ.
SMS aguadi 30% na ɛwɔ hɔ.
Ɔsatu a wɔde di akyi 28% na ɛwɔ hɔ.
Nkratafa a wɔde si fam 27% na ɛwɔ hɔ.
Nkɔmmɔbɔ a ɛkɔ so wɔ nkwa mu 24% na ɛwɔ hɔ.
SEO mmɔdenbɔ ahorow 22% na ɛwɔ hɔ.
Adwumayɛ nhyehyɛe/mfoniniyɛ 20% na ɛwɔ hɔ.
Akontaabu a egyina aguadi so 20% na ɛwɔ hɔ.
Adetɔn funnel nkitahodi ahorow 19% na ɛwɔ hɔ.
Push amanneɛbɔ ahorow 18% na ɛwɔ hɔ.
Dynamic wɛb nkrataa 18% na ɛwɔ hɔ.
Di nkontabuo a wɔde di kan 17% na ɛwɔ hɔ.
29% a wɔyɛɛ nhwehwɛmu wɔ aguadifo mu reyɛ nhyehyɛe sɛ wɔde aguadi automation bedi dwuma ama sohyial media sohwɛ ne dawurubɔ a wotua ho ka. 28% foforɔ ka sɛ wɔde marketing automation bɛka email marketing nhyehyɛeɛ ho – Ascend2
Mpɔtam hɔ Nhyehyɛe a Wɔayɛ wɔ Marketing Automation a Wɔde Di Dwuma
Social media sohwɛ 29% na ɛwɔ hɔ.
Dawurubɔ ahorow a wotua ho ka 29% na ɛwɔ hɔ.
Email so aguadi 28% na ɛwɔ hɔ.
Nkratafa a wɔde si fam 21% na ɛwɔ hɔ.
SMS aguadi 21% na ɛwɔ hɔ.
Nsɛm a ɛwɔ mu no ho nhyehyɛe 20% na ɛwɔ hɔ.
Ɔsatu a wɔde di akyi 18% na ɛwɔ hɔ.
Nkɔmmɔbɔ a ɛkɔ so wɔ nkwa mu 18% na ɛwɔ hɔ.
Push amanneɛbɔ ahorow 17% na ɛwɔ hɔ.
Akontaabu a egyina aguadi so 16% na ɛwɔ hɔ.
Adwumayɛ nhyehyɛe/mfoniniyɛ 16% na ɛwɔ hɔ.
SEO mmɔdenbɔ ahorow 15% na ɛwɔ hɔ.
Dynamic wɛb nkrataa 14% na ɛwɔ hɔ.
Adetɔn funnel nkitahodi ahorow 13% na ɛwɔ hɔ.
Di nkontabuo a wɔde di kan 9% .
Ɔkwan a wɔfa so yɛ adwuma no nyinaa a wɔbɛma ayɛ yie ne data yiedie a wɔbɛma atu mpɔn yɛ botaeɛ a ɛkorɔn a ɛbɛma aguadiɛ mu automation atu mpɔn, sɛdeɛ B2B ne B2C aguadifoɔ a wɔbisabisaa wɔn nsɛm no mu 37% ne 34% kyerɛ no – Ascend2
Botae Titiriw a Ɛbɛma Atu mpɔn wɔ Marketing Automation mu Kyɛfa a Guadifo Nya
Fa ɔkwan a wɔfa so yɛ adwuma no nyinaa yɛ papa 43% na ɛwɔ hɔ.
Ma data no su tu mpɔn 37% na ɛwɔ hɔ.
Kyerɛ adetɔfo/wɔn a wɔhwɛ kwan sɛ wɔfata 34% na ɛwɔ hɔ.
Yɛ nkrasɛm/ɔsatu ahorow no yiye 31% na ɛwɔ hɔ.
Ma personalization nkɔ soro 30% na ɛwɔ hɔ.
Tew ɛka so/ma nkɔso a etu mpɔn 21% na ɛwɔ hɔ.
Tew automation so wɔ adetɔfo akwantu no nyinaa mu 19% na ɛwɔ hɔ.
Fa mfiridwuma/data bom 15% na ɛwɔ hɔ.
Ma adwumayɛfo a wɔfa wɔn/wɔde di dwuma no nkɔ soro 13% na ɛwɔ hɔ.
Bɛyɛ 41% a wɔtɔn nneɛma bɔ amanneɛ sɛ wɔnadetɔfo akwantuo yɛ “dodoɔ no ara automated” anaa “fully automated” – Ascend2
Ntrɛwmu a Marketing Automation wɔ wɔ Adetɔfo Akwantu no nyinaa mu Kyɛfa a Guadifo Nya
Wɔde afiri a wɔde yɛ adwuma koraa 9% .
Dodow no ara yɛ nea wɔde afiri yɛ 32% na ɛwɔ hɔ.
Wɔde afiri a wɔde yɛ adwuma no fã bi 59% na ɛwɔ hɔ.
30% a wɔyɛɛ nhwehwɛmu wɔ aguadifoɔ mu no pene asɛm a ɛne sɛ wɔn “aguadifoɔ automation platform no ma ɛyɛ mmerɛ sɛ wɔbɛkyekyere adetɔfoɔ akwantuo a ɛtu mpɔn” – Ascend2
“Marketing Automation Platform Ma Ɛyɛ Ɛnyɛ den sɛ Wobɛkyekye Adetɔfo Akwantu a Etu mpɔn” Kyɛfa a Guadifo Nya
Gye tom denneennen 30% na ɛwɔ hɔ.
Wopene so wɔ ɔkwan bi so 59% na ɛwɔ hɔ.
Wɔn adwene nhyia wɔ ɔkwan bi so 10% na ɛwɔ hɔ.
Me ne no nnye ntom koraa 1% .
Bɛyɛ 4 biara mu 1 (26%) ka sɛ wɔn aguadi ho nhyehyɛe a ɛfa akwan horow pii so no yɛ nea wɔde afiri yɛ koraa anaasɛ ne fã kɛse no ara yɛ adwuma. 22% foforo ka sɛ ɛnyɛ automated koraa – Ascend2
Ntrɛwmu a Multi-Channel Marketing Strategy Automation no kɔ Kyɛfa a Guadifo Nya
Awiei koraa 5% .
Dodow no ara 21% na ɛwɔ hɔ.
Ɔfã bi 29% na ɛwɔ hɔ.
Kakraa bi pɛ 23% na ɛwɔ hɔ.
Ɛnyɛ saa koraa 22% na ɛwɔ hɔ.
Bo a wɔbɔ no yɛ ade titiriw a aguadifo 53% bu no bere a wɔresi adwinnade a wɔde yɛ adwuma a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so ho gyinae no. Wobu sɛnea ɛyɛ mmerɛw sɛ wɔde bedi dwuma (54%) ne adetɔfo som (27%) sɛ nneɛma afoforo a ɛwɔ soro a ɛma wɔtɔ automation adwinnade – Ascend2
Nneɛma a Ɛma Marketing Automation Ano aduru Adetɔ Kyɛfa a Guadifo Nya
Bo a wɔbɔ 58% na ɛwɔ hɔ.
Ɛnyɛ den sɛ wode bedi dwuma 54% na ɛwɔ hɔ.
Adetɔfo som adwuma 27% na ɛwɔ hɔ.
Nneɛma a wɔpaw sɛ wɔbɛyɛ no sɛnea wopɛ 24% na ɛwɔ hɔ.
Nneɛma a wɔde ka bom yɛ adwuma 22% na ɛwɔ hɔ.
Nneɛma a ɛwɔ afã horow no trɛw 21% na ɛwɔ hɔ.
Nneɛma a ɛwɔ mu no mu dɔ 19% na ɛwɔ hɔ.
Data ho mfoniniyɛ/nhwehwɛmu 13% na ɛwɔ hɔ.
Onboarding/ntetee a wɔayɛ no yiye 11% na ɛwɔ hɔ.
Data a wɔde bom yɛ adwuma 10% na ɛwɔ hɔ.
B2B aguadifoɔ 18% pɛ na wɔka sɛ wɔde aguadi automation a ɛne adetɔfoɔ data platform (CDP) afrafra di dwuma. 42% foforo ka sɛ wɔde B2B marketing automation di dwuma nanso wonni CDP wɔ wɔn mprempren tech stack no mu. 40% afoforo wɔ B2B marketing automation ne CDP nyinaa, nanso wɔmfa nkabom – Adobe
Marketing Automation Mfaso Akontaabu Aguadi akuw betumi ama wɔn adwumayɛ atu mpɔn kɛse denam automation software a wɔde di dwuma so, a ɛde mfaso ahorow bi ma, efi adetɔfo osuahu a wɔbɛma atu mpɔn so kosi aguadi ho sikasɛm nhyehyɛe a wɔbɛma wɔatumi de adi dwuma yiye so.
Adetɔfoɔ suahunu a wɔbɛma atu mpɔn (43%), adwumayɛ berɛ a wɔbɛma wɔatumi de adi dwuma yie (38%), ne gyinaesie pa (35%) ne mfasoɔ a wɔtaa bɔ ho amanneɛ sɛ ɛwɔ aguadi mu afiri a wɔde di dwuma wɔ aguadifoɔ a wɔayɛ wɔn nhwehwɛmu no mu – Ascend2
Mfaso a ɛwɔ Marketing Automation so Kyɛfa a Guadifo Nya
Ɛma adetɔfo osuahu tu mpɔn 43% na ɛwɔ hɔ.
Ɛma wotumi de adwumayɛfo bere di dwuma yiye 38% na ɛwɔ hɔ.
Data ne gyinaesi a eye 35% na ɛwɔ hɔ.
Ɛma awo ntoatoaso a wɔde kɔbere ne ntetee tu mpɔn 34% na ɛwɔ hɔ.
Ɛma wotumi de sikasɛm nhyehyɛe no di dwuma yiye 33% na ɛwɔ hɔ.
Ɛma personalization options no kɔ soro 24% na ɛwɔ hɔ.
Tumi a ɛkɔ soro a wɔde susuw metrics/KPIs a ɛho hia 23% na ɛwɔ hɔ.
Mmɔdenbɔ a wɔbɔ wɔ aguadi ho a wɔbɛma ɛne dwumadibea ahorow a ɛbemmɛn no ahyia 21% na ɛwɔ hɔ.
Bɛyɛ 3 biara mu 2 (66%) a wobisabisaa aguadi ho adwumayɛfo ka sɛ wɔn mprempren aguadi a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so no “di nkonim kakra” wɔ boa a wɔboa ma wodu aguadi ho botae ahorow ho no mu. 25% foforo a wobisabisaa wɔn nsɛm no ka sɛ “ɛdi yiye kɛse”. 9% pɛ na aguadifo bɔ amanneɛ sɛ wonni nkonim biara mfi wɔn aguadi automation mmɔdenbɔ mu – Ascend2
Awiei Yɛwɔ anidaso sɛ w’ani gyee saa akontaabu a wɔahyehyɛ a ɛfa aguadi a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so ho yi ho. Yɛtaa yɛ akontaabu a wɔahyehyɛ yi foforo. Enti ntwentwɛn wo nan ase sɛ wobɛhwɛ saa stats krataafa yi akyiri yi ama nhumu foforo.The post 15 Key Marketing Automation Statistics appeared first on Backlinko.
