Isitaki sobuchwephesha bokuthengisa sihlala sivela. Isoftware yokuthengisa ezenzekelayo yenza ukuba uphuculo oluphuculweyo luneempawu ezahlukeneyo, ukusuka kulwahlulo lwabathengi ukuya kulawulo lwephulo. Yintoni ubungakanani bemakethi yorhwebo oluzenzekelayo? Ngawaphi amaxabiso okwamkelwa kokuthengisa okuzenzekelayo, kwaye zeziphi izibonelelo ezizisa kumashishini? Qhubeka ufunda njengoko siza kugubungela iimpendulo zale mibuzo ngezi zibalo zokuthengisa ezizenzekelayo. Nantsi into oza kuyifumana kweli phepha:
Ingeniso yoShishino lokuZithengisa Abadlali abaKhokelayo kuShishino lweSoftware yeNtengiso Utshintsho lweBhajethi yokuthengisa oluzenzekelayo Imijelo ephezulu apho i-Automation yokuthengisa isetyenziswa khona IiNzuzo eziphezulu zokuThengisa ezizenzekelayo I-Automation yeNtengiso kunye noDityaniso lwePlatform yoMthengi
Iinkcukacha-manani zoShishino lokuZisebenzela Ngo-2026, i-automation yentengiso ikhula ngokuthe ngcembe, kwaye inkcitho ifikelela kwiibhiliyoni minyaka le. Eli candelo libonisa iinkcukacha-manani ezingundoqo ukubonisa iingeniso ezizenzekelayo kwimarike, abadlali abaphezulu kwishishini, kunye notshintsho olulindelekileyo lwebhajethi kwi-automation phakathi kwabathengisi.
Phakathi kuka-2026 kunye no-2032, ingeniso yoshishino oluzenzekelayo lwehlabathi kuqikelelwa ukuba iza kukhula nge-62.4% ukusuka kwi-8.44 yeebhiliyoni zeedola ukuya kwi-21.7 yeebhiliyoni zeedola - i-Statista
Unyaka Ingeniso yeemarike ezizenzekelayo zokuthengisa (kwilizwe jikelele)
2021 I-4.79 yeebhiliyoni zeedola
2022 I-5,19 yeebhiliyoni zeedola
2023 I-5,86 yeebhiliyoni zeedola
2024 I-6,62 yeebhiliyoni zeedola
2025 I-7,47 yeebhiliyoni zeedola
2026 I-8,44 yeebhiliyoni zeedola
2027 I-9,53 yeebhiliyoni zeedola
2028 I-10.76 yeebhiliyoni zeedola
2029 I-12,14 yeebhiliyoni zeedola
2030 I-13.71 yeebhiliyoni zeedola
2031 I-17,2 yeebhiliyoni zeedola
2032 I-21,7 yeebhiliyoni zeedola
Ingeniso yabathengisi bezisombululo ezizenzekelayo zokuthengisa kuqikelelwa ukuba iya kufikelela kwi-6.6 yeebhiliyoni zeedola ngo-2026 (isuka kwi-2.9 yeebhiliyoni zeedola ngo-2020) - Frost & Sullivan Malunga ne-68% yabathengisi abaphononongiweyo balindele ukonyuka kuhlahlo lwabiwo-mali lwabo lokuthengisa okuzenzekelayo kulo nyaka uzayo-Ascend2
Uhlahlo-lwabiwo mali oluzenzekelayo lokuthengisa Isabelo sabathengisi
Ukwandisa kakhulu 14%
Ukwandisa ngokuphakathi 54%
Ukuhlala okufanayo 21%
Ukuncipha ngokuphakathi 9%
Ukuncipha kakhulu 2%
I-HubSpot ilawula imarike yesoftware ye-automation, ibambe isabelo semarike ye-29.58%. Ezinye izixhobo ezizenzekelayo zokuthengisa ezisetyenziswa ngokuqhelekileyo ziquka iSikhululo se-RD (9.25%), Wamkelekile (7.38%), Yonke kwiLifu leNtengiso (6.87%), kunye neCheetah Digital (6.86%) - iDatanyze
Ukusukela ngoMatshi ka-2026, ubuncinci iinkampani ezingama-454 zibonelela ngezisombululo zesoftware ezizenzekelayo – G2
UkuSetyenziswa okuSebenzayo kweNtengiso kunye neNkcazo-manani yokuSebenza Isoftware yokuthengisa ezenzekelayo isetyenziswa ngokubanzi njengenxalenye yesitaki setekhnoloji esisebenzayo. Eli candelo liqaqambisa ulwazi oluphambili kulwamkelo lwangoku kunye nokusetyenziswa okucwangcisiweyo kokuthengisa okuzenzekelayo kunye nefuthe layo ekuncedeni ukufezekisa iinjongo zoshishino.
I-imeyile (58%), ulawulo lweendaba zoluntu (49%), kunye nolawulo lomxholo (33%) zezona ndawo zichazwe kakhulu ngoku zisebenzisa i-automation yokuthengisa - Ascend2
Indawo Usetyenziso oluSebenzayo lokuThengisa
I-imeyile yokuthengisa 58%
Ulawulo lwemidiya yoluntu 49%
Ulawulo lomxholo 33%
Iintengiso ezihlawulwayo 32%
SMS yokuthengisa 30%
Ukulandelela iphulo 28%
Amaphepha okufika 27%
Incoko ephilayo 24%
Imizamo ye-SEO 22%
Ukuhamba komsebenzi/ukubona 20%
Intengiso esekwe kwiakhawunti 20%
Unxibelelwano lwefaneli yokuthengisa 19%
Izaziso zokutyhala 18%
Iifom zewebhu ezinamandla 18%
Amanqaku aphambili 17%
I-29% yabathengisi abaphononongiweyo baceba ukuphumeza i-automation yokuthengisa kulawulo lweendaba zoluntu kunye neentengiso ezihlawulwayo. Elinye i-28% ibango baya kongeza i-automation yokuthengisa kwiinkqubo zentengiso ye-imeyile - Ascend2
Indawo Usetyenziso oluCetyiweyo lweNtengiso
Ulawulo lwemidiya yoluntu 29%
Iintengiso ezihlawulwayo 29%
I-imeyile yokuthengisa 28%
Amaphepha okufika 21%
SMS yokuthengisa 21%
Ulawulo lomxholo 20%
Ukulandelela iphulo 18%
Incoko ephilayo 18%
Izaziso zokutyhala 17%
Intengiso esekwe kwiakhawunti 16%
Ukuhamba komsebenzi/ukubona 16%
Imizamo ye-SEO 15%
Iifom zewebhu ezinamandla 14%
Unxibelelwano lwefaneli yokuthengisa 13%
Amanqaku aphambili 9%
Ukuphucula isicwangciso esipheleleyo kunye nokuphucula umgangatho wedatha ziinjongo eziphezulu zokuphucula i-automation yokuthengisa, ngokwe-37% kunye ne-34% ye-B2B kunye ne-B2C yabathengisi abahlolisisiweyo, ngokulandelanayo - Ascend2
Injongo ephambili yoPhuculo lweNtengiso oluzenzekelayo Isabelo sabaThengisi
Lungiselela isicwangciso ngokubanzi 43%
Phucula umgangatho wedatha 37%
Chonga abathengi abafanelekileyo / amathemba 34%
Lungiselela imiyalezo/amaphulo 31%
Yandisa ukwenziwa komntu 30%
Ukunciphisa iindleko/ukuqhuba ukukhula okusebenzayo 21%
Nciphisa i-automation kulo lonke uhambo lomthengi 19%
Dibanisa ubuchwephesha/idatha 15%
Ukwandisa ukwamkelwa kwabasebenzi / ukusetyenziswa 13%
Malunga ne-41% yabathengisi baxela ukubaiihambo zabathengi "ubukhulu becala ziyazenzekela" okanye "zizenzekela ngokupheleleyo" - Ascend2
Ubungakanani boNtengiso oluzenzekelayo kulo lonke uhambo loMthengi Isabelo sabaThengisi
Izenzekela ngokupheleleyo 9%
Ikakhulu iyazenzekela 32%
Iyazenzekela ngokuyinxenye 59%
I-30% yabathengisi abaphononongiweyo bavumelana kakhulu nengxelo yokuba "iqonga labo lezentengiso lenza kube lula ukwakha uhambo olusebenzayo lwabathengi" - Ascend2
"Iqonga leNtengiso leNtengiso lenza kube lula ukwakha iiNhambo zoMthengi ezisebenzayo" Isabelo sabaThengisi
Ndivume kakhulu 30%
Ndivuma noko 59%
Andivumi noko 10%
Andivumi kakhulu 1%
Malunga ne-1 kwi-4 (26%) yabathengisi bathi isicwangciso sabo sokuthengisa i-multi-channel siphelele okanye sizenzekelayo. Elinye i-22% ibango ayizenzelwanga konke konke - Ascend2
Ubungakanani beQhinga leNtengiso yeeNtengiso eziManinzi Isabelo sabaThengisi
Ngokupheleleyo 5%
Ubukhulu becala 21%
Ngokuyinxenye 29%
Kancinci kakhulu 23%
Akunjalo kwaphela 22%
Ixabiso lithathwa njengento ephambili yi-53% yabathengisi xa bethatha isigqibo malunga nesixhobo sokuthengisa esizenzekelayo. Ukusetyenziswa ngokulula (54%) kunye nenkonzo yabathengi (27%) zithathwa njengezinye izinto eziphambili eziqhuba ukuthengwa kwezixhobo ezizenzekelayo - Ascend2
IiFactors Driving Marketing Automation Solution Purchase Isabelo sabaThengisi
Ixabiso 58%
Ukusebenziseka lula 54%
Inkonzo yabathengi 27%
Iinketho zokwenza ngokwezifiso 24%
Izakhono zokudibanisa 22%
Ububanzi beempawu 21%
Ubunzulu beempawu 19%
Ukubonwa kwedatha / uhlalutyo 13%
Ukukhwela ibhodi/uqeqesho olulungelelanisiweyo 11%
Izakhono zokuhlanganisa idatha 10%
Kuphela i-18% yabathengisi be-B2B bathi basebenzisa i-automation yokuthengisa ehlanganiswe neqonga ledatha yabathengi (CDP). Enye i-42% ithi basebenzisa i-automation ye-B2B yokuthengisa kodwa abanayo i-CDP kwi-stack yabo ye-tech yangoku. Ezinye iipesenti ezingama-40 zinee-automation zeB2B kunye neCDP, kodwa azidityaniswanga-Adobe
Iinkcukacha-manani zeNzuzo zokuZithengisa Amaqela okuthengisa anokuphucula kakhulu ukusebenza kwawo ngokusetyenziswa kwesoftware ezenzekelayo, enikezela ngenani leenzuzo, ukusuka ekuphuculeni amava omthengi ukwenza ukusetyenziswa okungcono kohlahlo lwabiwo-mali lokuthengisa.
Ukuphucula amava omthengi (43%), ukuvumela ukusetyenziswa ngcono kweeyure zokusebenza (38%), kunye nokwenza izigqibo ezingcono (35%) zezona zibonelelo zixhaphakileyo zixelwa ngokusetyenziswa kwe-automation yokuthengisa phakathi kwabathengisi abaphononongiweyo - Ascend2
I-Advanteji yeNtengiso yokuSebenza Isabelo sabaThengisi
Ukuphucula amava abathengi 43%
Yenza ukusetyenziswa kakuhle kwexesha labasebenzi 38%
Idatha engcono kunye nokwenza izigqibo 35%
Iphucula isizukulwana esikhokelayo kunye nokukhulisa 34%
Ivumela ukusetyenziswa ngcono kohlahlo lwabiwo-mali 33%
Yandisa iinketho zobuntu 24%
Ukwanda kokukwazi ukulinganisa iimetrikhi ezibalulekileyo / ii-KPIs 23%
Ukulungelelanisa iinzame zentengiso kumasebe akufutshane 21%
Malunga ne-2 kwisi-3 (66%) iingcali zentengiso eziphononongiweyo zichaza ukuba i-automation yangoku yokuthengisa "iphumelele ngandlel' ithile" ekuncedeni ukufezekisa iinjongo zentengiso. Enye i-25% yabaphenduli bathi "iphumelele kakhulu". Kuphela i-9% yabathengisi babika ukuba akukho mpumelelo kwiinzame zabo zokuthengisa ezizenzekelayo - i-Ascend2
Ukuqukumbela Siyathemba ukuba uyonwabele olu luhlu lwezibalo ezizenzekelayo zokuthengisa. Sihlala sihlaziya olu luhlu lwamanani. Ngoko zive ukhululekile ukujonga eli phepha lezibalo kamva kwi-insights entsha.Isithuba se-15 i-Key Marketing Automation Statistics yavela kuqala kwi-Backlinko.
