Iyo yekushambadzira tech stack inogara ichishanduka. Kushambadzira otomatiki software inogonesa kuvandudzwa kwehunyanzvi neakasiyana maficha, kubva pachikamu chevatengi kuenda kune manejimendi manejimendi. Ndeipi saizi yemusika wekushambadzira otomatiki? Ndeapi mareti ekugamuchirwa ekushambadzira otomatiki, uye ndeapi mabhenefiti aanounza kumabhizinesi? Ramba uchiverenga sezvatichavhara mhinduro dzemibvunzo iyi neaya achangoburwa ekushambadzira otomatiki manhamba. Hezvino izvo zvauchawana pane ino peji:
Marketing Automation Indasitiri Mari Vanotungamira Vatambi muKushambadzira Automation Software Indasitiri Marketing Automation Budget Shanduko Top Channels uko Marketing Automation Inoshandiswa Mabhenefiti epamusoro eKushambadzira otomatiki Marketing Automation uye Mutengi Data Platform Kubatanidzwa
Marketing Automation Indasitiri Statistics Muna 2026, kushambadzira otomatiki kuri kuramba kuchikura, nemari inosvika mabhiriyoni gore rega rega. Ichi chikamu chinopa manhamba akakosha kuratidza mari yemusika otomatiki, vatambi vepamusoro muindastiri, uye inotarisirwa shanduko yebhajeti pane otomatiki pakati pevashambadzi.
Pakati pa2026 na2032, mari yepasi rose yekushambadzira otomatiki indasitiri inofungidzirwa kukura ne62.4% kubva pamadhora 8.44 bhiriyoni kusvika pamadhora 21.7 bhiriyoni - Statista
Gore Kushambadzira otomatiki musika mari (pasi rese)
2021 $4.79 bhiriyoni
2022 $5.19 bhiriyoni
2023 $5.86 bhiriyoni
2024 $6.62 bhiriyoni
2025 $7.47 bhiriyoni
2026 $8.44 bhiriyoni
2027 $9.53 bhiriyoni
2028 $ 10.76 mabhiriyoni
2029 $ 12.14 bhiriyoni
2030 $ 13.71 bhiriyoni
2031 $ 17.2 bhiriyoni
2032 $21.7 bhiriyoni
Mari yekushambadzira otomatiki mhinduro vatengesi inofungidzira kusvika pamadhora mazana matanhatu nemakumi matanhatu emadhora muna 2026 (kubva pamadhora mazana maviri nemakumi mapfumbamwe emadhora muna 2020) - Frost & Sullivan Vanosvika 68% yevashambadzi vakaongororwa vanotarisira kuwedzera mubhajeti yavo yekushambadzira otomatiki yegore rinouya - Ascend2
Marketing Automation Budget Chikamu chevatengesi
Kuwedzera zvakanyanya 14%
Kuwedzera zvine mwero 54%
Kuramba zvakafanana 21%
Kuderera zvine mwero 9%
Kuderera zvakanyanya 2%
HubSpot inotonga yekushambadzira otomatiki software musika, inobata chikamu chemusika che29.58%. Mamwe maturusi anowanzo shandiswa ekushambadzira anosanganisira RD Station (9.25%), Welcome (7.38%), All In Marketing Cloud (6.87%), uye Cheetah Digital (6.86%) - Datanyze
Kubva munaKurume 2026, makambani anoda kusvika 454 anopa zvigadziriso zvemasoftware ekushambadzira - G2
Marketing Automation Usage uye Performance Statistics Kushambadzira otomatiki software inoshandiswa zvakanyanya sechikamu cheiyo inoshanda yekushambadzira tech stack. Ichi chikamu chinonongedza ruzivo rwakakosha mukugamuchirwa kwazvino uye kushandiswa kwakarongwa kwekushambadzira otomatiki uye zvazvinoita pakubatsira kuzadzisa zvinangwa zvebhizinesi.
Email (58%), social media manejimendi (49%), uye zvemukati manejimendi (33%) ndidzo nzvimbo dzakataurwa zvakanyanya pari zvino kushandisa kushambadzira otomatiki - Ascend2
Area Marketing Automation Kushandisa
Email marketing 58%
Social media management 49%
Content management 33%
Yakabhadharwa ads 32%
SMS marketing 30%
Campaign tracking 28%
Mapeji ekumhara 27%
Live chat 24%
SEO kuedza 22%
Workflows / kuona 20%
Account-based marketing 20%
Kutaurirana kwekutengesa 19%
Push zviziviso 18%
Dynamic mafomu ewebhu 18%
Kutungamira zvibodzwa 17%
29% yevashambadziri vakaongororwa vari kuronga kushandisa kushambadzira otomatiki yesocial media manejimendi uye yakabhadharwa ads. Imwe 28% vanoti vachange vachiwedzera kushambadzira otomatiki kune email kushambadzira zvirongwa - Ascend2
Area Planned Marketing Automation Usage
Social media management 29%
Yakabhadharwa ads 29%
Email marketing 28%
Mapeji ekumhara 21%
SMS marketing 21%
Content management 20%
Campaign tracking 18%
Live chat 18%
Push zviziviso 17%
Account-based marketing 16%
Workflows / kuona 16%
SEO kuedza 15%
Dynamic mafomu ewebhu 14%
Kutaurirana kwekutengesa 13%
Kutungamira zvibodzwa 9%
Kugadzirisa hurongwa hwese uye kuvandudza mhando yedata zvibodzwa zvepamusoro zvekuvandudza kushambadzira otomatiki, zvinoenderana ne37% uye 34% yeB2B neB2C vatengesi vakaongororwa, zvichiteerana - Ascend2.
Chinangwa Chekutanga cheKuvandudza Kushambadzira Automation Chikamu cheVashambadzi
Gadzirisa zano rose 43%
Vandudza mhando yedata 37%
Ziva vatengi vakanaka / tarisiro 34%
Gadzirisa mameseji/macampaign 31%
Wedzera kusarudzika 30%
Deredzai mari/ kutyaira zvakanaka kukura 21%
Deredza otomatiki parwendo rwevatengi 19%
Batanidza matekinoroji/data 15%
Wedzera kugamuchirwa kwevashandi / kushandiswa 13%
Vanosvika 41% yevatengesi vanotaura kuti yavonzendo dzevatengi "dzinonyanya kuita otomatiki" kana "zvakazara otomatiki" - Ascend2
Kuwanda kweKushambadzira otomatiki mukati meRwendo rweMutengi Chikamu cheVashambadzi
Zvakakwana otomatiki 9%
Kunyanya otomatiki 32%
Zvakakwana otomatiki 59%
30% yevashambadzi vakaongororwa vanobvumirana nechirevo chekuti "yekushambadzira otomatiki chikuva inoita kuti zvive nyore kuvaka nzendo dzevatengi dzinoshanda" - Ascend2
"Marketing Automation Platform Inoita Kuti Zvive Nyore Kuvaka Nzendo Dzakabudirira dzeVatengi" Chikamu cheVashambadzi
Bvumirana zvakasimba 30%
Zvimwe ndinobvumirana nazvo 59%
Handibvumirani nazvo 10%
Kupokana zvakanyanya 1%
Vanenge 1 mu4 (26%) yevatengesi vanoti nzira yavo yekushambadzira yakawanda yakazara kana kuti inongozviitira otomatiki. Imwe 22% inoti haina otomatiki zvachose - Ascend2
Kuwanda kweMulti-Channel Marketing Strategy otomatiki Chikamu cheVashambadzi
Zvizere 5%
Zvikuru 21%
Zvishoma 29%
Zvishoma 23%
Kwete 22%
Mitengo inoonekwa sechinhu chakakosha ne53% yevatengesi pavanenge vachifunga nezvechigadzirwa chekushambadzira otomatiki. Kureruka kwekushandisa (54%) uye sevhisi yevatengi (27%) inoonekwa sezvimwe zvinhu zvepamusoro zvinotyaira otomatiki chishandiso kutenga - Ascend2
Factors Driving Marketing Automation Solution Kutenga Chikamu cheVashambadzi
Price 58%
Kureruka kwekushandisa 54%
Basa revatengi 27%
Customization sarudzo 24%
Kubatanidza kugona 22%
Kufara kwezvinhu 21%
Hudzamu hwezvimiro 19%
Data visualization/analytics 13%
Yakakwenenzverwa paboarding / kudzidziswa 11%
Data consolidation kugona 10%
Chete 18% yevatengesi veB2B vanoti vanoshandisa kushambadzira otomatiki iyo yakabatanidzwa neyevatengi data platform (CDP). Imwe 42% inoti vanoshandisa B2B yekushambadzira otomatiki asi havana CDP mune yavo yazvino tech stack. Mamwe makumi mana muzana ane ese ari maviri B2B ekushambadzira otomatiki uye CDP, asi iwo haana kubatanidzwa - Adobe
Marketing Automation Benefits Statistics Zvikwata zvekushambadzira zvinogona kuvandudza zvakanyanya kushanda kwavo kuburikidza nekushandisa otomatiki software, iyo inopa akati wandei mabhenefiti, kubva pakuvandudza ruzivo rwevatengi kusvika pakugonesa kushandiswa kuri nani kwemabhajeti ekushambadzira.
Kuvandudza ruzivo rwevatengi (43%), kugonesa kushandiswa kuri nani kwemaawa ekushanda (38%), uye kuita sarudzo zvirinani (35%) ndiwo anonyanya kutaurwa mabhenefiti ekushandisa kushambadzira otomatiki pakati pevashambadzi vakaongororwa - Ascend2
Kubatsira kweKushambadzira otomatiki Chikamu cheVashambadzi
Inovandudza ruzivo rwevatengi 43%
Inogonesa kushandiswa kuri nani kwenguva yevashandi 38%
Zvirinani data uye kuita sarudzo 35%
Inovandudza kugadzirwa kwekutungamira uye kusimudzira 34%
Inogonesa kushandiswa kuri nani kwebhajeti 33%
Inowedzera personalization sarudzo 24%
Kuwedzera kugona kuyera akakosha metrics/KPIs 23%
Kubatanidza kuedza kwekushambadzira kumadhipatimendi ari pedyo 21%
Vanosvika 2 muvatatu (66%) vakaongororwa nyanzvi dzekushambadzira vanoti otomatiki yavo yazvino yekushambadzira "yakabudirira" mukubatsira kuzadzisa zvinangwa zvekushambadzira. Imwe 25% yevakapindura vanoti "yakabudirira kwazvo". Chete 9% yevatengesi vanoshuma kusabudirira kubva mukushambadzira kwavo otomatiki kuedza - Ascend2
Mhedziso Tinovimba wakanakidzwa nerondedzero iyi yekushambadzira otomatiki statistics. Isu tinowanzo gadziridza iyi rondedzero yehuwandu. Saka inzwa wakasununguka kutarisa peji rino rezviverengero gare gare kuti uwane ruzivo rutsva.The post 15 Key Marketing Automation Statistics appeared first on Backlinko.
