O lo'o fa'asolosolo pea le fa'aputuga o tekonolosi fa'atau. O polokalame fa'atautaiga fa'atautaiga e mafai ai ona fa'aleleia atili le fa'aogaina ma vaega eseese, mai le vaeluaga o tagata fa'atau i le pulega fa'aupuga. O le a le tele o maketi maketi maketi? O le a le fua faatatau o le vaetamaina o masini maketi, ma o a ni aoga e aumaia i pisinisi? Faʻaauau le faitau aʻo matou ufiufi tali i nei fesili i nei faʻamaumauga faʻaautomatika lata mai nei. O mea nei e te mauaina i luga o lenei itulau:
Maketi Otometi Alamanuia Tupe Maua Ta'ita'i ta'a'alo i le Maketi Otometi Polokalama Alamanuia Suiga o le Tala o le Tupe Maketi Auala pito i luga o loʻo faʻaogaina ai le faʻatautaiga otometi Fa'amanuiaga Sili o le Fa'atauga Fa'atau Fa'atauga Fa'atauga ma Fa'amatalaga Fa'amatalaga Fa'atauga Fa'atasi
Fuainumera Faamauina Alamanuia Fa'atauga Fa'atauga I le 2026, o loʻo faʻatupulaʻia le faʻatautaia o maketi, ma tupe faʻaalu e oʻo atu i le piliona i tausaga taʻitasi. O lenei vaega o loʻo tuʻuina atu ai faʻamaumauga autu e faʻaalia ai tupe maua o masini maketi, taʻaloga sili i le alamanuia, ma faʻamoemoeina suiga o le paketi i luga o masini i totonu o maketi.
I le va o le 2026 ma le 2032, o tupe maua a le aufaipisinisi maketi i le lalolagi atoa o loʻo fuafua e tupu i le 62.4% mai le $ 8.44 piliona i le $ 21.7 piliona - Statista
Tausaga Fa'atauga otometi tupe maua maketi (lalolagi)
2021 $4.79 piliona
2022 $5.19 piliona
2023 $5.86 piliona
2024 $6.62 piliona
2025 $7.47 piliona
2026 $8.44 piliona
2027 $9.53 piliona
2028 $10.76 piliona
2029 $12.14 piliona
2030 $13.71 piliona
2031 $17.2 piliona
2032 $21.7 piliona
O tupe maua a le au fa'atau fa'atau masini fa'atau oloa e fa'atatau e o'o atu i le $6.6 piliona i le 2026 (mai le $2.9 piliona i le 2020) - Frost & Sullivan E tusa ma le 68% o tagata fai maketi suʻesuʻeina o loʻo faʻamoemoeina se faʻaopoopoga o la latou paketi mo maketi maketi mo le tausaga a sau - Ascend2
Maketi Automation Budget Fa'asoa o maketi
Fa'ateleina tele 14%
Fa'ateleina feololo 54%
Tumau tutusa 21%
Fa'aitiitia feololo 9%
Fa'aitiitia tele 2%
O le HubSpot e pulea le maketi o masini komepiuta maketi, o loʻo umia sea maketi o le 29.58%. O isi mea faigaluega fa'atautaiga masani fa'aaogaina e aofia ai le RD Station (9.25%), Fa'afeiloa'i (7.38%), All In Marketing Cloud (6.87%), ma le Cheetah Digital (6.86%) - Datanyze
E oʻo mai ia Mati 2026, e le itiiti ifo i le 454 kamupani o loʻo tuʻuina atu fofo o masini komepiuta - G2
Maketi Otometi Fa'aoga ma Fa'amaumauga Fa'atino O lo'o fa'aaogaina lautele le polokalame fa'atauta'i fa'atautaiga o se vaega o se fa'aputuga fa'atekonolosi fa'atauga lelei. O lenei vaega o loʻo faʻamaonia ai faʻamatalaga autu i le taimi nei o le vaetamaina ma le fuafuaina o le faʻaaogaina o maketi maketi ma lona aʻafiaga i le fesoasoani e ausia sini pisinisi.
Imeli (58%), pulega fa'asalalau fa'asalalau (49%), ma le fa'afoega o mataupu (33%) o vaega sili ona lipotia mo le fa'aogaina o masini fa'atau - Ascend2
Area Fa'aoga Fa'atauga Fa'atauga
Email maketiina 58%
Pulega o ala o faasalalauga lautele 49%
Puleaina o mataupu 33%
Fa'asalalauga totogi 32%
SMS maketiina 30%
Su'e fa'asalalauga 28%
Itulau tulaueleele 27%
Talanoaga ola 24%
SEO taumafaiga 22%
Fa'asologa o galuega/fa'aaliga 20%
Fa'atauga fa'atatau ile teugatupe 20%
Fesootaiga fa'atauga fa'atau 19%
Fa'amatalaga tulei 18%
Fa'ailoga i luga ole laiga 18%
Sikoa ta'ita'i 17%
29% o tagata maketi suʻesuʻe o loʻo fuafua e faʻatino le faʻatautaia o maketi mo pulega faʻasalalauga lautele ma faʻasalalauga totogi. O le isi 28% fai mai o le a latou faʻaopoopoina le faʻatautaia o maketi i polokalame faʻatau imeli - Ascend2
Area Fuafuaina Maketi Otometi Fa'aoga
Pulega o ala o faasalalauga lautele 29%
Fa'asalalauga totogi 29%
Email maketiina 28%
Itulau tulaueleele 21%
SMS maketiina 21%
Puleaina o mataupu 20%
Su'e fa'asalalauga 18%
Talanoaga ola 18%
Fa'amatalaga tulei 17%
Fa'atauga fa'atatau ile teugatupe 16%
Fa'asologa o galuega/fa'aaliga 16%
SEO taumafaiga 15%
Fa'ailoga i luga ole laiga 14%
Fesootaiga fa'atauga fa'atau 13%
Sikoa ta'ita'i 9%
O le faʻaleleia o le taʻiala lautele ma le faʻaleleia atili o faʻamaumauga o sini pito i luga mo le faʻaleleia o masini maketi, e tusa ai ma le 37% ma le 34% o B2B ma B2C maketi suʻesuʻe, taʻitasi - Ascend2
Manulauti Autu mo le Fa'aleleia o le Fa'atauga Fa'atau Sea o Maketi
Fa'alelei le fuafuaga atoa 43%
Fa'aleleia lelei fa'amaumauga 37%
Fa'ailoa tagata fa'atau / fa'amoemoega lelei 34%
Fa'alelei fe'au/fa'aupuga 31%
Fa'ateleina le fa'avasegaina 30%
Fa'aitiitia tau/fa'ateleina le fa'atupulaia lelei 21%
Fa'aitiitia le fa'aautomatika i le malaga a tagata fa'atau 19%
Tu'ufa'atasi tekinolosi/fa'amatalaga 15%
Fa'ateleina le vaetamaina o tagata faigaluega/fa'aoga 13%
E tusa ma le 41% o maketi e lipotia mai o latoufemalagaaiga a tagata faatau e "tele lava otometi" poʻo "matua faʻaogaina" - Ascend2
Ole tele ole fa'atautaiga fa'atauva'a ile malaga a tagata fa'atau Sea o Maketi
Otometi atoatoa 9%
Tele otometi 32%
Fa'atotonu vaega 59%
30% o tagata maketi suʻesuʻe e matua ioe i le faʻamatalaga e faapea o latou "faiga faʻatautaia o maketi e faigofie ai ona fausia ni malaga lelei a tagata faatau" - Ascend2
“Faiga Fa'atautaiga Fa'atautaiga Fa'afaigofie le Fausiaina o Malaga Fa'atau a Tagata Fa'atau" Sea o Maketi
E matua ioe 30%
E malie 59%
E fai si le malie 10%
E matua le ioe 1%
E tusa ma le 1 i le 4 (26%) o maketi fai mai o la latou fuafuaga faʻatauga tele-auala e atoatoa pe tele lava otometi. O le isi 22% fai mai e le otometi lava - Ascend2
Ole tele ole auala ole maketiina ole auala ole Automation Sea o Maketi
atoatoa 5%
Ole tele 21%
Vaega 29%
E itiiti lava 23%
E leai lava 22%
O le tau o loʻo manatu o se mea taua e le 53% o maketi pe a filifili i luga o se meafaigaluega faʻatautaia maketi. Fa'afaigofie ona fa'aoga (54%) ma le 'au'aunaga a tagata fa'atau (27%) o lo'o ta'ua o isi mea pito sili ona taua e fa'atau ai meafaigaluega fa'aautomatika - Ascend2
Fa'afuaaga Fa'atauva'a Fa'atauga Otometi Fofo Fa'atauga Sea o Maketi
Tau 58%
Faigofie ole fa'aoga 54%
Auaunaga fa'atau 27%
Filifiliga fa'apitoa 24%
Tu'ufa'atasiga gafatia 22%
Lautele o foliga 21%
Le loloto o foliga 19%
Fa'amatalaga va'aiga/su'esu'ega 13%
Fa'afaigofie ile fa'aoga/a'oa'oga 11%
Gafatia fa'atasi fa'amaumauga 10%
E naʻo le 18% o B2B maketi fai mai latou te faʻaogaina le faʻatautaia o maketi o loʻo tuʻufaʻatasia ma se faʻamaumauga faʻatau (CDP). O le isi 42% fai mai latou te faʻaogaina le B2B maketi masini ae leai se CDP i la latou faʻaputuga tekonolosi o loʻo iai nei. O isi 40% o loʻo i ai uma B2B maketi maketi ma CDP, ae e leʻo faʻapipiʻiina - Adobe
Fa'amaumauga o Fa'amanuiaga Fa'atauga Fa'atauga E mafai e 'au tau maketi ona faʻaleleia atili lo latou aoga e ala i le faʻaogaina o masini komepiuta, lea e ofoina atu le tele o faʻamanuiaga, mai le faʻaleleia atili o le poto masani a tagata faatau i le faʻaogaina lelei o paketi tau maketi.
Faʻaleleia le poto masani o tagata faʻatau (43%), faʻataga le faʻaogaina lelei o itula faigaluega (38%), ma sili atu le faia o filifiliga (35%) o faʻamanuiaga sili ona lipotia o le faʻaogaina o masini maketi i totonu o maketi suʻesuʻe - Ascend2
Fa'amanuiaga ole Maketi Otometi Sea o Maketi
Fa'aleleia le poto masani a tagata fa'atau 43%
Fa'ataga le fa'aoga lelei ole taimi ole aufaigaluega 38%
Fa'amatalaga sili atu ma fai filifiliga 35%
Fa'aleleia le fa'atupuina ma le fa'afailele 34%
Fa'afaigofie le fa'aoga lelei o le paketi 33%
Fa'ateleina filifiliga fa'apitoa 24%
Faʻateleina le mafai e fuaina metrics taua / KPIs 23%
Fa'aogaina taumafaiga tau maketi i matagaluega lata ane 21%
E tusa ma le 2 i le 3 (66%) suʻesuʻeina faʻapolofesa maketi o loʻo taʻu mai o la latou faʻatautaia o maketi o loʻo i ai nei o loʻo "faigofie" i le fesoasoani e ausia sini tau maketi. O le isi 25% o tagata tali mai fai mai e "manuia tele". E naʻo le 9% o tagata maketi e lipotia le leai o se manuia mai a latou taumafaiga faʻaautomatika maketi - Ascend2
Fa'ai'uga Matou te faʻamoemoe na e fiafia i lenei lisi o faʻamaumauga o masini maketi. Matou te faafou soo lenei lisi o fuainumera. O lea ia lagona le saoloto e siaki lenei itulau fuainumera mulimuli ane mo malamalamaaga fou.O le pou 15 Key Marketing Automation Statistics na muamua faʻaalia i luga o Backlinko.
