Marketing tech stack bɛ ka wuli tuma bɛɛ. Jagokɛlaw ka otomatiki porogaramu bɛ se ka baara kɛcogo ɲɛ ni fɛn suguya caman ye, k’a ta kiliyanw tilatilali la ka se kanpaɲi ɲɛnabɔli ma. Marketing automation industry suguya hakɛ ye mun ye? Jagokɛlaw ka otomatiki tali hakɛ ye mun ye, ani a bɛ nafa jumɛnw lase jagokɛlaw ma? Aw bɛ t’a fɛ ka kalan kɛ k’a sɔrɔ an bɛna nin ɲininkali ninnu jaabiw ɲɛfɔ ni nin jagokɛcogo otomatiki jateminɛw ye minnu kɛra kɔsa in na. I bɛna min sɔrɔ nin ɲɛ in kan, o filɛ nin ye:
Marketing Automation Industrie ka sɔrɔ Baarakɛlaw ɲɛmɔgɔba minnu bɛ Marketing Automation Software Industry la Marketing Automation Budget Yɛlɛma donna Top Channels Yɔrɔ minnu na Marketing Automation bɛ baara kɛ Nafa minnu bɛ sɔrɔ Marketing Automation la sanfɛ Marka Otomatiki ani Kunnafoni-falen-falen-yɔrɔ-ko
Marketing Automation Industrie Jateminɛw San 2026, jago otomatiki bɛ ka bonya ka taa a fɛ, musaka bɛ se miliyari caman ma san o san. Nin tilayɔrɔba in bɛ jatebɔ jɔnjɔnw jira walasa ka suguw ka otomatiki sɔrɔw jira, ɲɛmɔgɔba minnu bɛ baara in na, ani baarakɛnafolo caman yeli makɔnɔnenw otomatiki kan sugukɛlaw cɛma.
San 2026 ni 2032 cɛ, diɲɛ kɔnɔ jago otomatiki baarakɛlaw ka sɔrɔ bɛna bonya ni 62,4% ye ka bɔ dɔrɔmɛ miliyari 8,44 na ka se miliyari 21,7 ma – Statista
San Markatɛri otomatiki suguya sɔrɔta (diɲɛ kɔnɔ) .
2021 sàn Dɔrɔmɛ miliyari 4,79 ye
2022 sàn Dɔrɔmɛ miliyari 5,19 ye
2023 sàn Dɔrɔmɛ miliyari 5,86 ye
2024 sàn Dɔrɔmɛ miliyari 6,62 ye
2025 sàn Dɔrɔmɛ miliyari 7,47 ye
2026 sàn Dɔrɔmɛ miliyari 8,44 ye
2027 sàn Dɔrɔmɛ miliyari 9,53 ye
2028 sàn Dɔrɔmɛ miliyari 10,76 ye
2029 sàn Dɔrɔmɛ miliyari 12,14 ye
2030 sàn Dɔrɔmɛ miliyari 13,71 ye
2031 sàn Dɔrɔmɛ miliyari 17,2 ye
2032 sàn Dɔrɔmɛ miliyari 21,7 ye
Marketing automation solution feerelaw ka sɔrɔ bɛna se miliyari 6,6 ma san 2026 (ka tɛmɛn miliyari 2,9 kan san 2020) – Frost & Sullivan Sugudala minnu sɛgɛsɛgɛra, olu 68% ɲɔgɔnna b’a jira ko dɔ bɛna fara u ka baarakɛnafolo kan feereli otomatiki la san nata kɔnɔ – Ascend2
Budget min bɛ kɛ ni otomatiki ye Sugudalaw ka niyɔrɔ
Dɔ bɛ ka caya kosɛbɛ 14% ye .
A bɛ caya ka taa a fɛ 54% ye .
Ka to o cogo kelen na 21% ye .
A bɛ dɔgɔya dɔɔni dɔɔni 9% ye .
A bɛ dɔgɔya kosɛbɛ 2% ye .
HubSpot bɛ fanga sɔrɔ jago otomatiki porogaramuw sugu la, a ka suguya ye 29,58% ye. Jagokɛlaw ka otomatiki baarakɛminɛn wɛrɛ minnu bɛ kɛ ka caya, olu ye RD Station (9,25%), Welcome (7,38%), All In Marketing Cloud (6,87%), ani Cheetah Digital (6,86%) – Datanyze ye
San 2026 marisikalo la, tɔn 454 ni kɔ bɛ jago otomatiki porogaramuw ɲɛnabɔ – G2
Marketing Automation Baarakɛcogo ani baarakɛcogo jateminɛw Marketing automation software bɛ baara kɛ kosɛbɛ i n’a fɔ marketing tech stack nafama dɔ. Nin yɔrɔ in bɛ hakilina jɔnjɔnw jira sisan, minnu bɛ tali kɛ sisan feereli otomatiki baarakɛcogo la ani a baara bolodalen na ani a nɔfɛkow dɛmɛni na ka jago kuntilenna sɔrɔ.
Email (58%), sosiyete ka kunnafonidilanw ɲɛnabɔli (49%), ani kɔnɔkow ɲɛnabɔli (33%) ye yɔrɔw ye minnu fɔra kosɛbɛ ka ɲɛsin baara kɛli ma sisan ni jago otomatiki ye – Ascend2
Yɔrɔ min bɛ yen Marketing Automation Baarakɛcogo
Email feereli 58% ye .
Sosiyete ka kunnafonidilanw ɲɛnabɔli 49% ye .
Kɔnɔkow ɲɛnabɔli 33% ye .
Piblisite saralenw 32% ye .
SMS feereli 30% ye .
Kanpaɲi nɔfɛtaama 28% ye .
Landingɛ ɲɛw 27% ye .
Baro ɲɛnama 24% ye .
SEO cɛsiriw 22% ye .
Baarakɛcogo/yecogo 20% ye .
Jatebɔ min sinsinnen bɛ jatebɔ kan 20% ye .
Feere funnel kumaɲɔgɔnyaw 19% ye .
Push kunnafoniw 18% ye .
Formulaire web dynamique (Web sɛbɛnw) minnu bɛ se ka baara kɛ 18% ye .
Lead scoring (sɔrɔli ɲɛmɔgɔya). 17% ye .
Sugudala minnu ɲininkara, olu 29% b’a fɛ ka jago otomatiki waleya sosiyete ka kunnafonidilanw ɲɛnabɔli kama ani piblisite sarataw kama. 28% wɛrɛw b’a fɔ k’u bɛna jago otomatiki fara imɛri feereli porogaramuw kan – Ascend2
Yɔrɔ min bɛ yen Markatɛriw ka otomatiki baarakɛcogo bolodalen
Sosiyete ka kunnafonidilanw ɲɛnabɔli 29% ye .
Piblisite saralenw 29% ye .
Email feereli 28% ye .
Landingɛ ɲɛw 21% ye .
SMS feereli 21% ye .
Kɔnɔkow ɲɛnabɔli 20% ye .
Kanpaɲi nɔfɛtaama 18% ye .
Baro ɲɛnama 18% ye .
Push kunnafoniw 17% ye .
Jatebɔ min sinsinnen bɛ jatebɔ kan 16% ye .
Baarakɛcogo/yecogo 16% ye .
SEO cɛsiriw 15% ye .
Formulaire web dynamique (Web sɛbɛnw) minnu bɛ se ka baara kɛ 14% ye .
Feere funnel kumaɲɔgɔnyaw 13% ye .
Lead scoring (sɔrɔli ɲɛmɔgɔya). 9% ye .
Fɛɛrɛ bɛɛ lajɛlen ɲɛnabɔli ani kunnafonidilanw ka ɲɛtaa ye laɲiniw ye minnu bɛ se ka kɛ sababu ye ka feereli otomatiki yiriwa, ka kɛɲɛ ni B2B ni B2C suguyatigi 37% ni 34% ka fɔ ye minnu sɛgɛsɛgɛra, olu kelen-kelen bɛɛ – Ascend
Laɲini fɔlɔ min bɛ kɛ ka jagokɛcogo otomatiki yiriwa Jagokɛlaw ka niyɔrɔ
Fɛɛrɛ bɛɛ lajɛlen kɛcogo ɲuman 43% ye .
Donanw cogoya ɲɛ ka taa a fɛ 37% ye .
A’ ye kiliyan/prospects ɲumanw dɔn 34% ye .
Cikanw/kanpaɲiw kɛcogo ɲɛ 31% ye .
Dɔ fara mɔgɔ yɛrɛ ka baarakɛcogo kan 30% ye .
Dɔgɔya musakaw la/ka bonya ɲuman bila sen kan 21% ye .
Dɔgɔya otomatiki la kiliyanw ka taama bɛɛ kɔnɔ 19% ye .
Fɛnɲɛnɛmaw/dantigɛliw fara ɲɔgɔn kan 15% ye .
Dɔ fara baarakɛlaw tacogo/baarakɛcogo kan 13% ye .
Sugudala 41% ɲɔgɔn y’a jira k’u ka...kiliyanw ka taamaw ye “otomatiki fanba ye” walima “otomatiki dafalen” – Ascend2
Marketing Automation hakɛ min bɛ Kunnafoni-di-sira ka taama bɛɛ kɔnɔ Jagokɛlaw ka niyɔrɔ
A bɛ kɛ otomatiki la pewu 9% ye .
A fanba ye otomatiki ye 32% ye .
A yɔrɔ dɔ bɛ kɛ otomatiki ye 59% ye .
Sugudala minnu ɲininkalen don, olu 30% bɛ sɔn kosɛbɛ nin kuma ma ko u ka « suguya otomatiki jɔyɔrɔ bɛ a nɔgɔya ka kiliyanw ka taama nafamaw jɔ » – Ascend2
“Marketing Automation Platform bɛ a nɔgɔya ka kiliyanw ka taama nafamaw jɔ” Jagokɛlaw ka niyɔrɔ
Sɔn o ma kosɛbɛ 30% ye .
Dɔw bɛ sɔn o ma 59% ye .
Dɔw tɛ sɔn o ma 10% ye .
Aw tɛ sɔn o ma kosɛbɛ 1% ye .
Sugudala 4 o 4 (26%) 1 ɲɔgɔn b’a fɔ k’u ka feereli fɛɛrɛ caman bɛ kɛ otomatiki la a dafalen na walima a fanba bɛ kɛ otomatiki la. 22% wɛrɛw b’a fɔ ko a tɛ otomatiki ye fewu – Ascend2
Kanal caman feereli fɛɛrɛ otomatiki hakɛ Jagokɛlaw ka niyɔrɔ
Dafalen 5% ye .
A fanba ye 21% ye .
A yɔrɔ dɔ la 29% ye .
A ka dɔgɔ kosɛbɛ 23% ye .
A tɛ kɛ fewu 22% ye .
Sɔngɔko bɛ jate fɛnba ye sugukɛlaw 53% fɛ n’u bɛ feereli otomatiki baarakɛminɛn dɔ latigɛ. Baara nɔgɔya (54%) ani kiliyanw dɛmɛni (27%) bɛ jate fɛnba tɔw ye minnu bɛ otomatiki baarakɛminɛn sanni ɲɛminɛ – Ascend2
Fɛn minnu bɛ Marketing Automation Solution Sanni bila senkan Jagokɛlaw ka niyɔrɔ
Sɔngɔ 58% ye .
Baara nɔgɔya 54% ye .
Kunnafoni minnu bɛ sɔrɔ kiliyanw fɛ 27% ye .
Sugandili minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye 24% ye .
Intégration sekow 22% ye .
Fɛn minnu bɛ yen, olu bonya 21% ye .
Fɛn minnu bɛ yen, olu juguya 19% ye .
Donanw yecogo/sɛgɛsɛgɛli 13% ye .
Onboarding/degeliw kɛcogo ɲɛnabɔlen 11% ye .
Donanw jɛ-ka-baara sekow 10% ye .
B2B sugukɛlaw 18% dɔrɔn de b’a fɔ k’u bɛ baara kɛ ni jago otomatiki ye min bɛ don ɲɔgɔn na ni kiliyanw ka kunnafonidilan (CDP) ye. 42% wɛrɛw b’a fɔ k’u bɛ baara kɛ ni B2B marketing automation ye nka CDP t’u bolo u ka sisan tech stack kɔnɔ. 40% wɛrɛw bɛ ni B2B marketing automation ni CDP fila bɛɛ ye, nka u tɛ don ɲɔgɔn na – Adobe
Marketing Automation Nafaw Jateminɛw Jagokɛlaw bɛ se k’u ka baara kɛcogo ɲɛ kosɛbɛ, ni otomatiki porogaramuw ye, minnu bɛ nafa caman di, k’a ta kiliyanw ka ko kɛlenw ɲɛnabɔli la, ka se ka se ka baara kɛ ni jago baarakɛnafolo ye ka ɲɛ.
Kunnafonidila ka dɔnniya yiriwali (43%), ka se ka baara kɛ ni baarakɛwaatiw ye ka ɲɛ (38%), ani ka latigɛ ɲuman kɛ (35%), olu ye nafaw ye minnu fɔra ka caya, n’o ye ka baara kɛ ni feereli otomatiki ye sugukɛlaw cɛma minnu sɛgɛsɛgɛra – Ascend
Nafa min bɛ sɔrɔ Marketing Automation la Jagokɛlaw ka niyɔrɔ
A bɛ kiliyanw ka ko kɛlenw ɲɛ 43% ye .
A bɛ kɛ sababu ye ka baarakɛlaw ka waati baara ka ɲɛ 38% ye .
Donanw ni latigɛ ɲumanw 35% ye .
A bɛ ɲɛmɔgɔya sɔrɔcogo ni a ladonni ɲɛ 34% ye .
A bɛ kɛ sababu ye ka baara kɛ ni baarakɛnafolo ye ka ɲɛ 33% ye .
A bɛ dɔ fara mɔgɔ yɛrɛ ka sugandiliw kan 24% ye .
Dɔ farala seko kan ka mɛtɛrɛ/KPI nafamaw suman 23% ye .
Ka jago cɛsiriw bɛn baarakɛda kɛrɛfɛtaw ma 21% ye .
Jagokɛlaw 3 o 3 (66%) ɲɔgɔn, minnu ɲininkara, olu b’a fɔ k’u ka sisan feereli otomatiki “ɲɛnabɔlen dɔ bɛ” dɛmɛni na ka jago kuntilenna sɔrɔ. 25% wɛrɛ minnu ye ɲininkali kɛ, olu b’a fɔ ko a “ɲɛnabɔra kosɛbɛ”. Sugudala 9% dɔrɔn de b’a fɔ ko ɲɛtaa ma sɔrɔ u ka jago otomatiki cɛsiriw la – Ascend2
Kuncɛli An jigi b’a kan ko nin lisi in diyara aw ye min bɛ jago otomatiki jateminɛw jira. An bɛ to ka nin jateminɛw lisɛli kura ye. O la, aw kana siga ka nin jatebɔ ɲɛ in lajɛ kɔfɛ walasa ka hakilina kuraw sɔrɔ.The post 15 Key Marketing Automation Statistics appeared first on Backlinko.
