Kev lag luam tech pawg yog ib txwm hloov zuj zus. Kev lag luam automation software pab txhim kho kev ua tau zoo nrog ntau yam nta, los ntawm cov neeg siv khoom segmentation mus rau kev tswj hwm kev sib tw. Dab tsi yog qhov kev lag luam automation kev lag luam kev lag luam loj? Dab tsi yog qhov kev saws me nyuam ntawm kev lag luam automation, thiab nws muaj txiaj ntsig dab tsi rau kev lag luam? Txuas ntxiv nyeem raws li peb yuav teb cov lus teb rau cov lus nug no nrog cov kev txheeb xyuas kev lag luam automation tsis ntev los no. Nov yog yam koj yuav pom ntawm nplooj ntawv no:
Kev Lag Luam Automation Kev Lag Luam Cov Nyiaj Tau Los Lead Players hauv Kev Lag Luam Automation Software Kev Lag Luam Kev Lag Luam Automation Kev Hloov Nyiaj Txiag Sab saum toj Channels Qhov twg Marketing Automation yog siv Cov txiaj ntsig zoo tshaj plaws ntawm Kev Lag Luam Automation Kev Lag Luam Kev Lag Luam Automation thiab Cov Neeg Siv Khoom Cov Ntaub Ntawv Kev Sib Koom Tes
Kev Lag Luam Automation Kev Lag Luam Statistics Nyob rau hauv 2026, kev lag luam automation yog tsis tu ncua, nrog kev siv nyiaj mus txog billions txhua xyoo. Tshooj lus no nthuav tawm cov txheeb cais tseem ceeb los qhia txog kev lag luam automation cov nyiaj tau los, cov neeg ua haujlwm zoo tshaj plaws hauv kev lag luam, thiab xav tau kev hloov nyiaj txiag ntawm automation ntawm cov neeg lag luam.
Nyob nruab nrab ntawm 2026 thiab 2032, thoob ntiaj teb kev lag luam automation kev lag luam cov nyiaj tau los yog kwv yees kom loj hlob los ntawm 62.4% los ntawm $ 8.44 billion rau $ 21.7 billion - Statista
Xyoo Kev lag luam automation kev lag luam cov nyiaj tau los (thoob ntiaj teb)
2021 $4.79 billion
2022 $5.19 billion
2023 $5.86 billion
2024 $6.62 billion
2025 $7.47 billion
2026 $8.44 billion
2027 $9.53 billion
2028 $10.76 billion
2029 ib $12.14 billion
2030 $13.71 billion
2031 ib $17.2 billion
2032 ib $21.7 billion
Cov nyiaj tau los ntawm kev lag luam automation daws cov neeg muag khoom tau kwv yees kom ncav cuag $ 6.6 nphom hauv 2026 (nce ntawm $ 2.9 nphom hauv 2020) - Frost & Sullivan Nyob ib ncig ntawm 68% ntawm cov neeg ua lag luam tshawb fawb xav tias yuav nce hauv lawv cov peev nyiaj rau kev lag luam automation rau xyoo tom ntej - Ascend2
Kev Lag Luam Automation Nyiaj Txiag Qhia tawm ntawm cov neeg lag luam
Kev nce ntxiv 14%
Nce nruab nrab 54%
Nyob tib yam 21%
Txo qis qis 9%
Txo qis heev 2%
HubSpot dominates kev lag luam automation software lag luam, tuav ib qho kev lag luam ntawm 29.58%. Lwm cov cuab yeej siv kev lag luam automation suav nrog RD Chaw Nres Tsheb (9.25%), Zoo Siab Txais Tos (7.38%), Tag Nrho Hauv Kev Lag Luam Huab (6.87%), thiab Cheetah Digital (6.86%) - Datanyze
Raws li lub Peb Hlis 2026, tsawg kawg 454 lub tuam txhab muab kev lag luam automation software daws teeb meem - G2
Kev Lag Luam Automation Kev Siv thiab Kev Ua Haujlwm Zoo Kev lag luam automation software yog dav siv los ua ib feem ntawm kev lag luam zoo tech pawg. Tshooj lus no qhia txog cov kev nkag siab tseem ceeb rau kev saws me nyuam tam sim no thiab kev npaj siv kev lag luam automation thiab nws qhov cuam tshuam rau kev pab ua tiav cov hom phiaj kev lag luam.
Email (58%), kev tswj hwm kev sib raug zoo (49%), thiab kev tswj hwm cov ntsiab lus (33%) yog thaj chaw tshaj tawm rau tam sim no siv kev lag luam automation - Ascend2
Thaj chaw Kev lag luam Automation siv
Email kev lag luam 58%
Kev tswj hwm kev sib raug zoo 49%
Kev tswj cov ntsiab lus 33%
Them nyiaj tshaj tawm 32%
SMS kev lag luam 30%
Kev sib tw taug qab 28%
Cov nplooj ntawv tsaws 27%
Nyob sib tham 24%
SEO kev siv zog 22%
Workflows/visualization 20%
Account raws li kev lag luam 20%
Kev muag khoom funnel kev sib txuas lus 19%
Nias cov ntawv ceeb toom 18%
Dynamic web forms 18%
Cov qhab nias 17%
29% ntawm cov neeg ua lag luam tshawb fawb tau npaj los siv kev lag luam automation rau kev tswj hwm kev sib raug zoo thiab kev tshaj tawm them nyiaj. Lwm 28% thov lawv yuav ntxiv kev lag luam automation rau email kev lag luam kev lag luam - Ascend2
Thaj chaw Planned Marketing Automation Siv
Kev tswj hwm kev sib raug zoo 29%
Them nyiaj tshaj tawm 29%
Email kev lag luam 28%
Cov nplooj ntawv tsaws 21%
SMS kev lag luam 21%
Kev tswj cov ntsiab lus 20%
Kev sib tw taug qab 18%
Nyob sib tham 18%
Nias cov ntawv ceeb toom 17%
Account raws li kev lag luam 16%
Workflows/visualization 16%
SEO kev siv zog 15%
Dynamic web forms 14%
Kev muag khoom funnel kev sib txuas lus 13%
Cov qhab nias 9%
Kev ua kom zoo tag nrho cov tswv yim thiab txhim kho cov ntaub ntawv zoo yog lub hom phiaj zoo tshaj plaws rau kev txhim kho kev lag luam automation, raws li 37% thiab 34% ntawm B2B thiab B2C cov neeg lag luam tshawb fawb, raws li - Ascend2
Lub Hom Phiaj Tseem Ceeb rau Txhim Kho Kev Lag Luam Automation Qhia ntawm Marketers
Optimize tag nrho cov tswv yim 43%
Txhim kho cov ntaub ntawv zoo 37%
Txheeb xyuas cov neeg siv khoom zoo tshaj plaws / kev cia siab 34%
Txhim kho kev xa xov / kev sib tw 31%
Txhim kho tus kheej 30%
Txo cov nqi / tsav kev loj hlob zoo 21%
Txo automation hla cov neeg siv khoom taug kev 19%
Integrate technologies/cov ntaub ntawv 15%
Ua kom cov neeg ua hauj lwm saws/siv 13%
Nyob ib ncig ntawm 41% ntawm cov neeg lag luam qhia tias lawvCov neeg siv khoom taug kev yog "feem ntau automated" lossis "automated tag nrho" - Ascend2
Kev Tshaj Tawm ntawm Kev Lag Luam Automation thoob plaws Cov Neeg Siv Khoom Qhia ntawm Marketers
Ua haujlwm siab 9%
Feem ntau yog automated 32%
Ib nrab automated 59%
30% ntawm cov neeg lag luam tshawb fawb pom zoo nrog cov lus hais tias lawv "kev lag luam automation platform ua rau nws yooj yim los tsim cov neeg siv khoom zoo" - Ascend2
"Kev Lag Luam Automation Platform Ua Nws Yooj Yim Los Tsim Cov Neeg Siv Khoom Zoo" Qhia ntawm Marketers
Pom zoo heev 30%
Me ntsis pom zoo 59%
Me ntsis tsis pom zoo 10%
Tsis pom zoo 1%
Kwv yees li 1 ntawm 4 (26%) ntawm cov neeg lag luam hais tias lawv txoj kev lag luam ntau txoj kev lag luam yog tag nrho lossis feem ntau yog siv. Lwm 22% thov nws tsis yog automated tag nrho - Ascend2
Tshaj ntawm Multi-Channel Marketing Strategy Automation Qhia ntawm Marketers
Siab 5%
Feem ntau 21%
Ib nrab 29%
tsawg heev 23%
Tsis yog kiag li 22%
Tus nqi yog suav tias yog qhov tseem ceeb los ntawm 53% ntawm cov neeg lag luam thaum txiav txim siab ntawm kev lag luam automation cuab yeej. Kev yooj yim ntawm kev siv (54%) thiab cov neeg siv khoom (27%) yog suav tias yog lwm yam tseem ceeb tshaj plaws tsav tsheb automation cuab tam yuav - Ascend2
Factors Tsav Kev Lag Luam Automation Solution Purchase Qhia ntawm Marketers
Nqe 58%
Yooj yim ntawm kev siv 54%
Kev pabcuam neeg siv khoom 27%
Customization xaiv 24%
Integration peev xwm 22%
Qhov dav ntawm cov yam ntxwv 21%
Qhov tob ntawm nta 19%
Data visualization/analytics 13%
Streamlined onboarding/kev cob qhia 11%
Data consolidation peev xwm 10%
Tsuas yog 18% ntawm B2B cov neeg lag luam hais tias lawv siv kev lag luam automation uas tau koom nrog cov neeg siv khoom cov ntaub ntawv platform (CDP). Lwm 42% hais tias lawv siv B2B kev lag luam automation tab sis tsis muaj CDP hauv lawv pawg tech tam sim no. Lwm 40% muaj B2B kev lag luam automation thiab CDP, tab sis lawv tsis koom ua ke - Adobe
Marketing Automation Benefits Statistics Cov pab pawg ua lag luam tuaj yeem txhim kho lawv cov txiaj ntsig tau zoo los ntawm kev siv cov software automation, uas muaj ntau yam txiaj ntsig, los ntawm kev txhim kho cov neeg siv khoom kom tau txais txiaj ntsig zoo ntawm kev lag luam nyiaj txiag.
Txhim kho cov neeg siv khoom kev paub dhau los (43%), ua kom siv sijhawm ua haujlwm tau zoo (38%), thiab kev txiav txim siab zoo dua (35%) yog qhov zoo tshaj plaws tshaj tawm ntawm kev siv kev lag luam automation ntawm cov neeg lag luam tshawb fawb - Ascend2
Qhov zoo ntawm Marketing Automation Qhia ntawm Marketers
Txhim kho cov neeg siv khoom 43%
Pab kom siv sijhawm zoo rau cov neeg ua haujlwm 38%
Cov ntaub ntawv zoo dua thiab kev txiav txim siab 35%
Txhim kho cov txheej txheem txhuas thiab txhawb nqa 34%
Pab kom zoo dua ntawm kev siv nyiaj txiag 33%
Txhim kho kev xaiv tus kheej 24%
Ua kom muaj peev xwm ntsuas qhov ntsuas tseem ceeb / KPIs 23%
Txhim kho kev lag luam kev lag luam rau cov tuam tsev uas nyob ib sab 21%
Nyob ib ncig ntawm 2 ntawm 3 (66%) tau soj ntsuam cov kws tshaj lij kev lag luam hais tias lawv txoj kev lag luam automation tam sim no yog "me ntsis ua tiav" hauv kev pab kom ua tiav cov hom phiaj kev lag luam. Lwm 25% ntawm cov neeg teb hais tias nws yog "zoo heev". Tsuas yog 9% ntawm cov neeg lag luam tshaj tawm tsis muaj kev vam meej los ntawm lawv txoj kev lag luam automation - Ascend2
Xaus Peb vam tias koj txaus siab rau daim ntawv teev npe ntawm kev lag luam automation txheeb cais. Peb nquag hloov kho daim ntawv teev npe no. Yog li xav mus xyuas nplooj ntawv stats tom qab rau kev nkag siab tshiab.The post 15 Key Marketing Automation Statistics appeared first on Backlinko.
