Ngelixa abaninzi basathandabuza, uqoqosho lwabadali behlabathi kulindeleke ukuba lufikelele kwi-1.18 yeetriliyoni zeedola ze-USD ngo-2032. Kwaye kubadali abancinci kunye nosomashishini abavela kumaqela angabonakaliyo, lo mzuzu ubaluleke kakhulu. Ubudala bedijithali budale iindlela ezingapheliyo zokuzibonakalisa, ukudibanisa, kunye noluntu phakathi kwabaphulaphuli be-niche. Iziswe kwiindawo ezilula zentlungu kunye namathuba oshishino ngaphambili aye abhabha phantsi kwe-radar, kwaye akukho mntu uxhotyiswe ngcono ukubanceda ukuba bazalise kunabadali baloo maqela. Ukuba ngumyili womxholo ophumeleleyo kunzima kuye nabani na, kodwa kunzima kakhulu kubadali abambalwa, abaphononongo baqinisekisa ukuba benza umyinge wama-50% ngaphantsi kunabalingane babo abamhlophe. Ukuphawula kunganceda ukuvala lo msantsa. Namhlanje, umbuzo awungowokuba ungowakho na kwindawo-uyenza ngokupheleleyo. Endaweni yoko, yindlela owakha ngayo uphawu olunegunya lokwenyani, abaphulaphuli abathembekileyo, kunye neshishini eliya kukhula kwindawo enzima. Kweli nqaku, siza kwabelana ngeengcebiso ezisibhozo ezinokusetyenziswa ukukunceda wenze loo nto kanye. Isiqulatho Ubume boQoqosho loMdali ULinyusela njani igama lakho njengoMdali omncinci Ii-FAQ malunga nokunyusa ibhrendi yakho njengomdali abambalwa Yakha ibhrendi ofuna ukuyibona emhlabeni Ubume boQoqosho loMdali Uqoqosho lwabadali lukhula ngokukhawuleza, ngaphandle kwamathandabuzo. Uphando lwe-HubSpot lufumene i-89% yeenkampani ezisebenza nomyili womxholo okanye i-influencer ngo-2025, kwaye i-77% iceba ukutyala imali eninzi kwintengiso ye-influencer kulo nyaka. Nangona kunjalo, ngaphandle kodumo, malunga ne-96% yabadali basamkela ngaphantsi kwe-100K yeedola ngonyaka. Lowo ngumsantsa omkhulu phakathi kwabo benza ingeniso ezinzileyo kunye nabo bangenayo. Umnikeli weForbes uJason Davis uthi oku kungenxa yokuba ishishini likhulile kwaye iibrendi zidibanisa utyalo-mali lwazo kwiimpembelelo “ezingqiniweyo”. Ngamanye amazwi, ubutyebi bugxininiswe phakathi kwabadali abambalwa. "Amanqanaba okuqala avuza uvavanyo kunye nobuchule obukhethekileyo," uyacacisa. “Xa ii-injini zokukhangela zavela, u-Archie kunye no-Ask Jeeves babambe itrafikhi, [kodwa] uGoogle wathabatha isabelo semakethi kwaye wawongwa ngokudityaniswa, isikali, kunye nokuziphatha ngendlela efanelekileyo. Uqoqosho lwabadali lufikelele kwelo nqanaba lifanayo.” Ngoku kukho ngaphezu kwe-200 yezigidi zabadali kwihlabathi jikelele, kwaye abona bantu bamkela imali ephezulu abathumeli nje ngaphezulu; bayahlula-hlula kwi-5 okanye ngaphezulu kwemithombo yengeniso. Enyanisweni, ngokutsho kweSangqa, kuphela i-22% yabadali babika ingeniso kwingeniso yokubambisana, ngelixa i-18% kuphela ifumana kwiinkxaso-mali. I-88% yenza imali ngobulungu obuhlawulweyo I-53% ithengisa izifundo I-51% inika uqeqesho okanye iinkonzo I-37% ithengisa iimveliso zedijithali I-22% yenza ingeniso edibeneyo I-18% ifumana kwiinkxaso-mali Apha ngezantsi kukho izicwangciso onokuzisebenzisa ukukhulisa ibhrendi yakho (kwaye woyise izikhewu zokuhlawula) ngako konke oku engqondweni. ULinyusela njani igama lakho njengoMdali omncinci 1. Khokela ngegunya lakho elilodwa I-Niche ifumanisa ukuba abaphulaphuli bakho kunye nesazisi sinokuvula iingcango, kodwa igunya lilo elibagcina bevulekile kwaye balinganise uphawu lwakho ngaphaya kobutsha. Oosomashishini abaninzi abangathathi ntweni bayakhuthazwa (kwaye balindeleke) ukuba bagxininise ibali labo lobuqu okanye imvelaphi, kodwa ngaphandle kobuchule obucacileyo kwi-niche yabo, loo ngqalelo ayifane iguqulele kwithuba elizinzileyo. Kwaye, awufuni ukuba isazisi sakho sijike sibe "yi-gimmick." Xa ujongene nokuthambekela okunokwenzeka, uphawu lwakho kufuneka lunxibelelane ngexabiso ngokukhawuleza kwaye ngokungathandabuzekiyo. Kwaye ngokuthe chatha i-niche yakho okanye ugxininiso, kokukhona uqondwa ngakumbi kwaye uyimfuneko. Isitshixo kukuhamba emxinwa ngokwaneleyo ukuba kungabikho mntu unokuphindaphinda into oyizisa etafileni. Yenza iibrendi kunye nabaphulaphuli bazive ngathi abafuni nje ukusebenza nawe-kufuneka benjenjalo. Sebenzisa amaqonga akho ukubonisa eyona nto uyenzayo: Iingxaki ozisombulule Iziphumo oziqhube (zibandakanya idatha, amanqaku obungqina, izifundo, ubungqina, ngaphambi nasemva) Izixhobo ozisebenzisayo ukuya apho Izifundo ozifundileyo Thetha ngezihloko apho unamava awodwa kunye nothando lokwenyani. Ngoku, oko akuthethi ukuba kufuneka ungahoyi okanye unkcenkceshele isazisi sakho, kunjalo. Ubuni bakho yinxalenye yento ekwenza ukuba ube nguwe, kodwa yiphathe njengomxholo owenza nzulu umbono wakho kwaye wenze ukuqonda kwakho kwahluke, kunesiseko sexabiso lakho. Ngokuhamba kwexesha, olu tshintsho lususa uphawu lwakho ekubeni lunomdla ukuya ekubeni luyimfuneko. UGoldie Chan wenze umsebenzi omangalisayo woku. Umbhali, isithethi, kunye ne-LinkedIn Izwi eliPhezulu kwi-branding yobuqu, u-Chan ushiya akukho litye livuliwe xa kuziwaukwabelana ngento emfake apho. Isihloko seprofayile yakhe kunye ne-bio ichaza iziqinisekiso zakhe kunye nempumelelo, kubandakanywa ukuseka i-arhente, ukusebenza neenkampani ze-Fortune 500, kunye nesicwangciso esikhokelayo sentlalontle kwisiqalo kunye nemibutho emikhulu njenge-Nerdist. 2. Fumana imbono yakho engqindilili Kukho intetho yakudala yokuba ukuba abantu ababini bahlala bevumelana, omnye wabo akafuneki. Ukuya kuthi ga kwiqondo elithile, oku kuyinyaniso kuqoqosho lwabadali. Ukuba uthetha nje okanye wabelana ngezinto ezifanayo njengaye wonke umntu, kutheni umntu enokukhetha wena ngaphezu kwabanye? Banike oko bangenakukufumana naphi na. Fumana imbono yakho ebukhali; uluvo lwakho olukhaliphileyo, iinkolelo, okanye isicwangciso esicela umngeni kwizithethe kunye nohlengahlengiso kwindlela abantu abacinga ngayo ngengxaki enokuthanani, isihloko esishushu, okanye ishishini. Yiloo nto eyenza ukuba ucatshulwe, ucatshulwe, umenywe, kwaye ukhunjulwe. Umzekelo, endaweni yokwabelana nje ngezinto oye wahlangabezana nazo, chaza ukuba uninzi lwabantu lungalunganga kwaye yintoni oyenzileyo ngokwahlukileyo endaweni yoko. Umahluko ujongeka ngolu hlobo: ❌ "Uhambo lwam njenge ___" ✅ "Kutheni iinkampani ezininzi zisilela e-___ - kwaye yintoni esebenzayo ngokwenene" Kodwa musa ukucinga ukuba kufuneka uhambe ngeentsiba nje ngenxa yokuphuma. Umhlobo wam kunye neNtengiso kunye noSomlomo weBrand, uChirag Nijjer, uyachaza, "Abantu bava 'imbono enesibindi' kwaye bacinge ukuba kufuneka ibe nzima okanye iphikisana. Akunjalo. Eyona mbono inamandla kakhulu yi-lens oyisebenzisayo kuyo yonke into oyenzayo. " I-Nijjer's ngumbuzo ovela kuphononongo lokuba iibrendi zisinda njani kumaxesha amakhulu otshintsho- "Lithini ibali ofuna ukulithetha?" "I-Starbucks iphantse yaphulukana nayo ngo-2008 isukela isantya kunye nabakhuphisana nabo de uHoward Schultz wabuya kwaye waphinda wathumela utyalo-mali kwizinto ezifana nezihlalo ze-ergonomic kunye noomatshini abancinci," uqhubeka uNijjer.
Jonga le post kwi-Instagram Isithuba esabelwe nguChirag Uthetha | Umbhali-mbali weNtengiso yeBrand & Keynote (@chiragspeaks) “Ukhetho olulolo hlobo luye lwaba nengqiqo ukubuyela kwibali labo kunye ‘nebali’ lokuba yindawo yesithathu. Lo mbuzo mnye yi-POV endiyiqhubayo yonke inqaku eliphambili, yonke ividiyo, kunye nalo lonke uthethathethwano olusuka kuyo.” Ukwathetha ukuba uqeqesho olufanayo lusebenza nakuwuphi na umdali wokwakha into efuna ukuhlala. Leliphi ibali ofuna ukulibalisa ngebrand yakho yobuqu? 3. Yakha kwaye ube ngumnikazi wosasazo lwakho Uphando lukhe lwafumanisa ukuba iipesenti ezingama-42 zabadali bakaYouTube baya kuphulukana nemali engaphezulu kwe-50,000 yeedola ngonyaka ukuba ukufikelela kwiakhawunti yabo kurhoxisiwe. Ngamanye amagama, iYouTube isebenzisa amandla abalulekileyo kubaphulaphuli bayo kunye namandla ayo okufumana. Yiyo loo nto ukuhanjiswa okungokwakho kuyenye yezona zinto zibalulekileyo onokuthi uzenze. Iibrendi ezona zinamandla azixhomekeke kuphela kumaqonga oluntu okanye ukubonakala komntu wesithathu, okubashiya besengozini yotshintsho lwe-algorithm, ukutshintshwa kwezinto eziphambili, okanye ukukhutshelwa ngaphandle kwiinethiwekhi eziphambili. Endaweni yoko, bakha ubudlelwane obuthe ngqo nabaphulaphuli babo ukuze bakwazi ukugcina ulawulo kwi-cadence yabo, imiyalezo, amaxabiso, nokunye. Unokukwenza njani oku? Qala ukuqokelela ii-imeyile kwangoko. (I-HubSpot Marketing Hub inokukunceda apha.) Sebenzisa imidiya yoluntu njengomaleko wokufumanisa - hayi isiseko sakho. Gcina umxholo wakho kwiwebhusayithi okanye usetyenziso olulawulayo. Beka phambili amaqonga apho abaphulaphuli bakho bazibandakanya khona, hayi nje ukuskrola. Yiba neencoko. Phulaphula. Buza kwaye uphendule imibuzo. Lungiselela ukwabelwana phakathi koontanga, hayi ubunyani phakathi kwabantu ongabaziyo. Xa ungumnikazi wokusasazwa kwakho, unciphisa ukuxhomekeka kubagcini-masango kwaye wenze indlela ezinzileyo, enokunyuka ekukhuleni. 4. Yenza / wenze imali ngolwazi lwakho kwangoko Inxalenye yokuthengisa okuyimpumelelo kukwabelana ngolwazi oluxabisekileyo, kodwa oko akuthethi ukuba kufuneka unikezele ngayo yonke mahala. Abadali abaninzi bazifumana besabelana ngezimvo, iingcebiso, okanye ubuchwephesha ngaphandle kokubamba ixabiso elipheleleyo lolo lwazi ixesha elide, kwayekunokukhokelela ekudinweni nasekufumaneni imbuyekezo enganeno. Ukuvelisa olo lwazi kwangethuba kukuvumela ukuba ulinganise impembelelo kunye nengeniso yakho ngaphandle kokunyusa umthwalo wakho womsebenzi. Ukuveliswa kwemveliso kunokuthatha iindlela ezininzi. Ezinye zezona zidumileyo nezisebenzayo zezi: Izifundo ezikwi-Intanethi (Uzibambe ngokwakho okanye kwi-Udemy, i-Skillshare, iyaFundeka) Iindibano zocweyo Izempleyithi Iincwadi (zedijithali okanye eziprintiweyo) Imirhumo yoMxholo/ubulungu (oko kukuthi, i-Patreon, i-Substack, okanye iHubSpot Content Hub) Iincwadana Ngomzekelo wehlabathi lokwenyani, jonga umdali uBianca Byers, aka Bianca Bee. U-Byers yingcali yeendaba esele inamava esebenzele i-E!, i-Oprah Winfrey Network, i-TMZ, i-VH1, i-FOX networks, kunye ne-Paramount Pictures, phakathi kwabanye. Ujike ubuchule bakhe baba ziincwadi ezintathu, umboniso wencoko kaYouTube, umgca wezithambiso, kunye nebrand yakhe kunye nentsebenziswano yemidiya.
Jonga le post kwi-Instagram Iposti ekwabelwana ngayo nguBianca Bee 💜🐝 (@itsbiancabee) Uyacacisa, “Ukusebenza kwishishini likamabonwakude ngaphezu kweshumi leminyaka kundifundise ukuba ndingaze ndithembele kudidi olunye lwengeniso. Kunoko, ndizimisele ukukhulisa igama lam lobuqu kunye nomsebenzi wam wemihla ngemihla, ndizenzele ingeniso eyongezelelekileyo ngamajelo endiwaphetheyo ndize ndiguqule ilizwi lam libe yimveliso ebonakalayo enceda abaphulaphuli bam ngokunyanisekileyo.” Ingcebiso yam kubadali kukwenza imali ngolwazi lwakho kwangoko ngendlela evakala ilungelelene, kwaye ungoyiki ukwakha imijelo emininzi phantsi kweambrela yohlobo olunye. Xa umbono wakho ucacile, abaphulaphuli bakho baya kulandela. Awunyanzelekanga ukuba ukhethe phakathi kwekhondo lomsebenzi kunye neshishini. Unokwenza zombini, kwaye omnye unokuphakamisa omnye. ” UNijjer uyavuma. Wathi, “Uninzi lwabadali balinda umyinge wokucinga ngaphambi kokuba babize into abayaziyo, kodwa kwangaxeshanye, baqeqesha imarike yabo ukuba balindele ubuchule babo simahla. Ndipakishe uphando lohlobo olufanayo kwiividiyo zam kwiminyaka ephambili ngaphambi kokuba nabani na andixelele ukuba 'ndilungile'. Lo mbhalo uphambili wavula iingcango zikaNijjer kumaqonga afana ne-Adobe, Shopify, kunye neJelo leMbali. Kodwa kufuneka wenze ntoni kanye kanye? Ukuba abantu bahlala bekubuza umbuzo ofanayo, impendulo inokuba yimveliso. “Ulwazi endilwabelana ngalo kwinqaku lam eliphambili lulwazi olufanayo ngasemva komxholo wam we-Instagram kunye nenkcazo yeTV yam, uphinda uNijjer. "Into etshintshileyo ibikukupakishwa kunye nendlela yokwabelana ngolwazi. Abanye abantu bafuna ukufunda ngokusebenzisa imidiya yoluntu, kwaye oko ngumzamo ophantsi, ngoko ke kusimahla. Abanye bafuna isikhokelo somntu kunye neetoni zemithombo, ezixabisa imali. Ke, baba zizibonelelo ezihlawulwayo. Qala ukubeka ubuchule bakho kwizikhongozeli abantu abanokuthenga kwangoko- njengentetho, iworkshop, okanye isakhelo esihlawulwayo. Oko kupakishwa kwentengiso yinto efundisa imveliso njengexabiso kodwa ayikufundisi nje ixabiso lemveliso. " Lilonke, ufuna ukwenza kube lula kubantu ukuba bakuhlawule ngaphandle kokubuza ukuba njani kwaye uhlawule ngexabiso olenzayo ngokwenene. 5. Khetha malunga nokubonakala I-Momentum yakhiwe ngokuthi ewe kwizinto ezifanelekileyo, kodwa kungekhona yonke into. Ngaphambi kwalo naliphi na iphaneli, ubambiswano, okanye ithuba lokubonisa, zibuze: Ngaba oku kukhulisa igunya lam okanye ukuqonda kwam nje? Ngaba ndiyayilawula ibali lam kulo mongo? Ngaba iya kukhokelela kwiziphumo ezibonakalayo, ezinjengokukhula kwabaphulaphuli, intsebenziswano, okanye ingeniso? Ngaba oku kubalulekile okanye kuluncedo kubaphulaphuli bam abakhoyo? Amathuba akubeka kakuhle, kumagumbi apho ufuna ukwaziwa khona, kufanelekile ukulandelwa. Ezo zingadibanisiyo? Kulungile ukudlula, nokuba zipakishwe njani. U-Ariel Gonzalez, uMphathi weNtengiso yoMxholo weHubSpot kunye "noMthengisi weMilingo," uyavuma. “Kuyahenda ukuthi ewe kuwo onke amathuba oza kuwe, ngakumbi xa usaqala uhambo lwakho lokwakha uphawu,” wabelana nam. “Ndiqale ukutyala imali ekubonakaleni kwam kwi-LinkedIn kamsinya nje emva kokuba ndigxothiwe. Ukusukela ngoko, bendisenza umxholo, ndiphakamisa uphawu lwam, kwaye ndithatha inxaxheba kuninziukuthetha uthethathethwano, kubandakanya Ingqungquthela ye-AI yeLatino - kodwa ayililo lonke ithuba eliya kuba lelona lifanelekileyo kuwe. Ukufumana ukubonakala ngenxa yokubonakala kukubeka kwindawo esebenzayo, ushiya abanye ukuba bachaze uphawu lwakho endaweni yakho. Cacisa ukuba ufuna ukuba uphawu lwakho lumele ntoni, zithini iinjongo zakho, kwaye impumelelo ijongeka njani kuwe, emva koko vumela oko kucace kukukhokele ewe wonke nohayi. ” Sebenzisana ecaleni (hayi phezulu nje) Iingcebiso zonxibelelwano zemveli zihlala zithi ukwakha ubudlelwane nabantu abanamandla okanye impembelelo. Kodwa kubarhwebi abaninzi abakhulayo, ngakumbi abo bavela kumaqela angathathi hlangothi, intsebenziswano esecaleni (ukusebenza noontanga kwinqanaba elifanayo) inokufikelela ngakumbi kwaye isebenze ngakumbi. Olu hlobo lobudlelwane bakhelwe phezu kwentlonipho, ukuthembana, amava ekwabelwana ngawo, kunye neenjongo ezilungelelanisiweyo. Bakuvumela ukuba ucofe kubaphulaphuli abaqhelekileyo, wenze kunye izinto ezixabisekileyo, kwaye ukhule kunye ngaphandle kokuxhomekeka ekuqinisekisweni kwemigangatho.
Jonga le post kwi-Instagram Iposti ekwabelwana ngayo nguTaha Arshad (@tahalikesyou) Ingaba i-co-hosting events, ukudala umxholo wokubambisana (njenge-Half-Pakistani, i-LGBTQ + abadali u-Taha Arshad kunye no-Shehzad Ali Khan kwividiyo engentla), okanye ukuqaliswa kweemveliso ezikwabelwana ngazo, obu budlelwane bunokukhawuleza ukukhula ngelixa kuqinisa iinkqubo zenkxaso ezisekelwe kuluntu kunokhuphiswano. Oku kubalulekile ngokweqhinga, kwakhona: Abadali abancinci abane-10,000-100,000 yabalandeli bahlala benikezela ngokuzibandakanya okuphezulu ngedola nganye kuneakhawunti ezinkulu. Oku ikwalelona qela labarhwebi libike eyona mpumelelo kuvavanyo lwethu. Oku kubonisa kakuhle intsebenziswano phakathi koontanga, ukuba zombini ukwakha uluntu kunye neshishini elihlakaniphile. 6. Faka isicelo sezibonelelo kunye neenkqubo zabadali abambalwa Ufikelelo kwiinkqubo zenkxaso kunye nemali eyinkunzi ngumqobo omkhulu kumashishini amatsha, ingakumbi kubadali abambalwa. Izibonelelo kunye neengxowa-mali ezigxile kwigcuntswana aziqhelekanga njengoko zazinjalo kwiminyaka embalwa edlulileyo, kodwa zisekho. Nazi ezimbalwa onokuthi ujonge kuzo: Ingxowa-mali ye-NALAC yobuGcisa: Inkqubo yenkxaso yesizwe ekukuphela kwayo exhasa ngokukodwa amagcisa eLatinx/é, amagcisa enkcubeko, kunye nemibutho yezobugcisa eU.S. nasePuerto Rico. Ukusukela ekusekweni kwayo, i-NALAC inikezele ngeegranti ezingaphezu kwe-1,300 zizonke ezingaphezulu kwe-8 yezigidi zeedola. INkqubo yoQeqesho lweeNcwadi ezahlukahlukeneyo: Ixhaswe nguSifuna Iincwadi Ezahlukeneyo, le nkqubo idibanisa ababhali beencwadi zabantwana abaMnyama kunye neengcali kushishino lokushicilela ngenjongo yokucebisa umntu ngamnye, inkxaso yonxibelelwano, kunye nophuhliso lobugcisa. Ilungele abadali bokwakha kwiincwadi kunye nomxholo obhaliweyo. IPinterest Inclusion Fund: Ngaba ungumdali okhutheleyo wePinterest? Ingxowa-mali yokubandakanywa kwePinterest ijolise ekuphakamiseni indalo yoluntu oluyilwa phantsi ngokwembali ngenkxaso yemali kunye nemfundo. Ukongeza kwisibonelelo semali, abathathi-nxaxheba banokujoyina inkqubo yeeveki ezintandathu malunga nendlela yokuphumelela kwi-Pinterest, exhaswa ngamathuba okwenza imali kunye nokunye. Iingelosi eziNtombazana eziBrown: Iingelosi eziBrown eziNtombazana yintlanganisela yehlabathi yabatyali-zimali ababhinqileyo baseMzantsi Asia, oongxowankulu bamashishini, kunye nabaseki. Amalungu atyala imali kwiinkampani kuzo zonke iindawo eziphakamisa imbewu kuthotho lwemijikelo A kwaye okungenani abe nomseki omnye wase-Asia waseMzantsi. Bakwabonelela ngomxholo wezemfundo, iminyhadala yokunxibelelana, kunye nokunye ukunceda abasunguli “bentombazana emdaka” bafunde kwaye bakhulise amashishini abo. I-Cartier Women’s Initiative (CWI): Ukubhiyozela iminyaka engama-20 ngowama-2026, iCartier Women’s Initiative yinkqubo yoshishino lwamazwe ngamazwe exhobisa abasetyhini abachaphazela oosomashishini abaqhuba utshintsho lwentlalo kunye nokusingqongileyo ngokubonelela ngenkxaso yemali, yentlalo, kunye netalente yokukhulisa amashishini abo kunye nokwakha izakhono zabo zobunkokeli. Nyaka ngamnye, inikezela ngezibonelelo ezintathu ($ 30,000-100,000), kunye nenkunzi yoluntu kunye nentlalontle ngobudlelwane bonyaka omnye, kunye nokufikelela ubomi bonke kumalungu angama-800+ e-CWI.uluntu. I-Creative Collective - Yasekwa ngu-Imani Ellis kwisiXeko saseNew York, olu luntu kunye ne-arhente yokuyila yakhelwe abenzi beenkcubeko ezahlukeneyo. Banikezela ngoluhlu lwemisebenzi kunye namathuba othungelwano, kubandakanywa umcimbi wabo weflegi, i-CultureCon. Inkqubo ye-LinkedIn yoMdali we-Accelerator: i-LinkedIn ibonelela ngenkqubo yeeveki ezintandathu, apho abathathi-nxaxheba abanebhongo banokungqina imibono yabo kunye nezinto ezintsha ezenzeka ebomini. Iqela elikhethiweyo lifumana ukufikelela kumathuba amaninzi okukhulisa amazwi abo kumajelo eendaba ezentlalo kunye nesibonelelo se-$ 15,000. Ngelixa ingacaciswanga kuluntu olungamelwanga, inkqubo iye yanda ukuya eIndiya, eBrazil, nase-U.K., ebonisa ukuzibophelela kweqonga kumanyano lwehlabathi. Oku kulungele abo banqwenela oosomashishini be-B2B, abadali, kunye nabaphembeleli. Inyathelo leMedia eliBandakanyayo: Le nkqubo yePixability inceda ukudibanisa iibrendi kunye nabadali abohlukeneyo kwaye iqhube ulingano olunokulinganiswa noluzinzileyo ngamathuba eendaba. Famous Amos Ingredients for Success (FIS) Entrepreneurs Initiative: IFS, ngentsebenziswano ne US Black Chambers Incorporated (USBC), yasekwa ngo-2020. Idala iindlela zabanini bamashishini abamnyama abakwinqanaba lokuqala ukuba baphumelele ngokubonelela ngeedola ezili-150,000 zamabhaso enkunzi, izibonelelo zemfundo, uthungelwano kunye nothungelwano. I-HerSuiteSpot: inethiwekhi yobunkokeli esekwe kubulungu yabasetyhini abanamabhongo impembelelo yokwakha, umvuzo, kunye namashishini anotyalo-mali. Amalungu afumana ukufikelela kwimfundo yophuhliso lobunkokeli, ukuqeqeshwa, inkxaso yeshishini lokwenyani, izibonelelo kunye namathuba okuxhasa ngemali, kunye neendibano zocweyo, iimpawu zemidiya, nokunye. I-HerRise Microgrant yombutho ikwanika i-1000 yeedola kumashishini aphantsi kwezibonelelo ezikhokelwa ngabasetyhini inyanga nenyanga. Ufuna ezinye? Jonga inqaku lethu, "Izibonelelo zeShishini eziPhezulu zaBaseki abaQalayo abaNgamelwanga." Kukwakho nentaphane yezibonelelo zomdibaniso ezifumaneka nge-Arhente yoPhuhliso lwamaShishini amaNcinci. 7. Ukulungelelanisa neempawu ezikhuthaza kwaye zibeke phambili ukubandakanywa Ngelixa ngo-2025, izenzo zomdibaniso zakhokelela ezinye iibrendi ukuba zilahle iyantlukwano yazo, ukulingana, kunye nokubandakanywa kwazo (DEI) iinkqubo kunye namalinge, iqela elinentsingiselo labanye libambe ngokuqinileyo kwaye lakha iinkqubo zabadali ngenkuthalo ngeenxa zonke kuyo. Ngokwedatha yokulandela umkhondo ka-Morning Consult ka-2025, iibrendi ezizigcinayo izibophelelo ze-DEI zide zabona amanqaku e-buzz anyuka nge-3.2 amanqaku unyaka nonyaka. Oku kubalulekile kuwe njengomdali omncinci, kungekuphela ngenxa yokuba baya kukuthethelela, kodwa nangenxa yokuba apho ukhetha iqabane yinxalenye yohlobo lwakho. Ngaphaya koko, olu buhlakani buthanda ukusebenzisana ngakumbi, lunobulungisa ngakumbi, kwaye lunokukubeka njengeqabane lexesha elide endaweni yebhokisi yokukhangela eyantlukwano. Ngokuxhomekeke kwi-niche yakho, nanga amaqabane ambalwa onokuthi uwaqwalasele. Ubuhle obuphezulu I-Ulta Beauty ibe ngomnye wemizekelo ebonakalayo ye-brand engazange iqhwanyaze njengoko imimiselo ye-federal yatshintsha. Umthengisi wobuhle ugcine imfuno esekwe kwi-BIPOC ye-MUSE Accelerator, ebonelela ngabaseki beempawu zobuhle ezisibhozo zenqanaba lokuqala ukusuka kwiindawo ezingamelwanga kwikharityhulamu yeeveki ezili-10 ezibandakanya isicwangciso sophawu, ikhonkco lokubonelela, kunye nokulungela ukuthengisa. Umthathi-nxaxheba ngamnye ufumana i-50,000 yeedola kwinkxaso-mali kunye nebhaso elongezelelweyo le-$ 10,000 ngokubambisana ne-Fifteen Percent Pledge. Ukuba ungumdali ogxile kubuhle okanye usomashishini, le yenye yezona nkqubo zibalulekileyo ezikhoyo. HubSpot Inkqubo yomyili weHubSpot isebenzisana neepodcasters, abaqulunqi bevidiyo, kunye nabakhi bemidiya abanomxholo wabo ufikelela kubaphulaphuli beshishini. Yintoni eyahlula inkqubo yethu ziindlela zayo zokukhetha: I-HubSpot ivavanya abadali ngokusekwe kukulungelelaniswa nabaphulaphuli abaphambili, umgangatho wemveliso, italente yokusingatha, ukufikelela kwintlalontle, kunye neenjongo zethu. Loo khrayitheriya yokugqibela yeyabom kunye nolwakhiwo, hayi ukwenza. Ukuba ungumdali kwishishini, ukuthengisa, ishishini, okanye imisebenzi, oku kufanelekile ukuphonononga. Spotify U-Spotify uye wakha enye yezona nkqubo zibalulekileyo zokubandakanya kwimidiya kubadali ngokukodwa. Yaqala ngo-2022, iCreator Equity Fund yayo yaba nesiqalo esicothayo, kodwa ngoku ibuyisela ngokuzolileyo iinkqubo ezininzi ezisebenzayo ezinokuthi zixhamle amaqela ahlelelekileyo njenge: Ukuphindaphinda: Ukugqamisa kunye nokukhulisa amagcisa aMnyama kunye neepodcasters eqongeni; OKULINGANAYO: Izikhanyiso ezifanayo kubadali basetyhini kwihlabathi jikelele I-NextGen: Inkxaso-mali yokufunda, izixhobo, kunye nekharityhulamu kwi-HBCUs, kuquka iKholeji yaseSpelman, iYunivesithi yaseHoward, iYunivesithi yaseHampton, kunye neNorth Carolina A&T. Yadalwa ngokukodwa ukwakha okulandelayoukuveliswa kwabenzi bomsindo abahlukeneyo. I-Open Doors Fund: I-UK Initiative ebonelela ngezixhobo ezibalulekileyo zokugcina iindawo apho abantu abatsha bahlanganisana khona, benze, kwaye bazibandakanye ekuboniseni ubugcisa, ngakumbi kwiindawo ezingagcinwanga. I-Spotify iphinde yaqinisekisa zonke ezi nkqubo kwi-2024 Equity kunye neNgxelo yeMpembelelo. Ke, ukuba uyakha ipodcast, iaudio, okanye umculo (okanye unqwenela), iSpotify ifanelekile ukujonga ubambiswano kunye namathuba okukhulisa. 8. Khusela ibali lakho njengoko ukhula Njengoko ibhrendi yakho ifumana ukubonakala, imidiya kunye nabaphulaphuli banokuzama ukukunciphisa ukubalisela elinye. Oku kuxhaphake ngakumbi koosomashishini abasuka kumakhaya angahoywanga, umsebenzi wabo unokuncitshiswa ube ngamabali aqhutywa zizazisi endaweni yokuba uqatshelwe ngokupheleleyo. Hlala uphaphile ukuze ibhrendi yakho ingabi mcaba. Oku kuthetha ukupapasha ngokuqhubekayo umxholo obonisa ubunzulu, uluhlu, kunye nokucinga okucwangcisiweyo - hayi nje amava omntu. Kukwathetha ukujongana nokungalungelelanisi xa kusenzeka, kunokuvumela abanye ukuba bakuchazele ibali lakho. “Yonke intsebenziswano, onke amanqaku eendaba, inqanaba ngalinye omi kulo ngomnye umntu oqulunqa ibali lakho kubaphulaphuli,” ucacisa uNijjer. "Ndifunda iibrendi eziye zasinda kumashumi eminyaka yotshintsho, kwaye abo baphulukene nendlela yabo phantse basoloko bekwenza oko ngokuvumela amandla angaphandle ukuba alawule ubuni babo ngelixa bekhula. Ke ndiphatha ibali lam ngendlela efanayo: Lonke ithuba liyahluzwa ngombuzo wokuba liyalomeleza na ibali endilakhayo okanye ndiyalinciphisa. Olo qeqesho luthetha ukuthi hayi kwizinto ezijongeka zilungile ephepheni, kwaye izakhono zomdali zinokuphuhlisa kakhulu. Ingcebiso yePro: UNijjer uxelela wonke umyili asebenza naye ukuba enze into ayibiza ngokuba “luxwebhu lokuzithemba.” “Hlala phantsi ubhale amabali akho aphambili, imvelaphi yakho, iinguqu zakho, ithisisi yakho, ngolona lwimi ungathanda ukuba omnye umntu alusebenzise xa ethetha ngawe. Emva koko xelela la mabali ngokungaguqukiyo, kumxholo wakho, kumanqanaba, kudliwano-ndlebe, ukuze ulwimi luzenzekele kubantu abakungqongileyo. ” “Nantso indlela owakha ngayo into endiyibiza ngokuba ‘yi-Brand Echos,’ apho abaphulaphuli bakho beqala ukuphinda izimvo zakho kumazwi akho. Awuyikhuseli ibali lakho ngokudlala ukukhusela. Uyikhusela ngokucaca kwaye uyiphindaphinda kangangokuba akukho mntu kufuneka aqashele ukuba umalunga nantoni na. “ Ii-FAQ malunga nokunyusa ibhrendi yakho njengomdali abambalwa Ngowuphi owona mceli mngeni mkhulu koosomashishini abahlelelekileyo? Ukufikelela kwimali eyinkunzi, uthungelwano, kunye nomvuzo olinganayo kuhlala kuyeyona miqobo iqhubekayo kubadali kunye noosomashishini abavela kwimvelaphi engamelwanga kangako. Uphononongo lubonisa ukuba abadali abancinci bafumana umvuzo ophantsi kakhulu kunabalingane babo abamhlophe - ngakumbi ngakumbi: Abaphembeleli abaNtsundu bafumana i-34.04% ngaphantsi, abaphembeleli base-Asiya baseMzantsi Afrika bafumana i-30.70% ngaphantsi, abaphembeleli baseMpuma Asia bafumana i-38.40% ngaphantsi, kwaye abaphembeleli base-Asia-mpuma bafumana i-57.22% ngaphantsi. Ngaphezulu koko, i-algorithmic bias kunye nenkcitho eyongezelelekileyo yentengiso ithetha ukuba abadali abambalwa bahlala besebenza nzima ukuze babonakale. Yiyo loo nto ukwakha ukusasazwa komnini, ukwahlulahlula imithombo yengeniso, kunye nokulungelelana namaqabane abandakanyekayo ayiyonto nje yokufumana izinto ezintle - zizinto eziyimfuneko. Kutheni le nto uphawu lobuqu lubalulekile kubaseki abangamelwanga ngokwaneleyo? Ukwakha uphawu lomntu kunceda ukudlula abagcini-masango bemveli, ukwakha ukuthembana ngokuthe ngqo nabaphulaphuli, kunye nokudala imithombo yengeniso ezimeleyo. Nokuba awunalo ukuvezwa okufanayo okanye izixhobo, isidima sakho kunye nokuthembeka kuyathetha ngawe. Yeyiphi eyona ndlela ikhawulezayo yokukhulisa igama namhlanje? Akukho ncwadi enye yokudlala, kodwa abadali abakhula ngokukhawuleza ngoku babelane ngezinto ezimbalwa ezifanayo. Abadali abaphumeleleyo ngabo bakhokelayo ngembono ethile, ethembekileyo; zibonakalisa ngokuthe gqolo kumaqonga apho abaphulaphuli babandakanyekayo ngokwenene (hayi nje imisongo); kwaye benze imali kwangethuba kunokuba balinde de bazive “belungile.” Intsebenziswano yamva kunye nabadali bentanga inokukhawulezisa ukukhula ngokukhawuleza kunokusukela ukuqinisekiswa okuphezulu, ngakumbi kumanqanaba okuqala. Yakha ibhrendi ofuna ukuyibona emhlabeni Uqoqosho lwabadali aluzange lufikeleleke ngakumbi, kodwa luphinde lukhuphisane. Kubadali abambalwa kunye noosomashishini, obo bubi babini buyabonakala. Izithintelo ziyinyani, kodwa kunjalo nethuba. Izicwangciso ezisibhozo kweli nqaku azikho malunga nokusebenza malunga nenkqubo enokungaxoleliamaqela angakhathalelwanga, kodwa malunga nokwakha into ehlala ixesha elide kunelo nkqubo: uphawu olunegunya lokwenyani, abaphulaphuli abangabo, kunye nemodeli yeshishini elingaxhomekanga kulo naliphi na iqonga elinye, umgcini-sango, okanye umjikelo wesiqhelo. Iibrendi eziye zagcina izibophelelo zabo zokwahluka ukuya ku-2025 zibone i-buzz metrics zinyuka ngamanqaku ayi-3.2 unyaka nonyaka kwi-Morning Consult, ebonisa ukuba imakethi iyavuza ukubandakanywa, hayi ukurhoxa kuyo. Kwaye nokuba yeyiphi na imiqobo, yindawo oyakha kuyo leyo. Abadali abaza kuphumelela kule minyaka ilishumi izayo ayingobona bangxolayo okanye abalandelwa kakhulu. Ngabo bacace gca ngento abayimeleyo, balumke kakhulu apho baya khona, kwaye balumke kakhulu malunga nokukhusela ibali abalibalisayo. Sele unombono ongenguye omnye umntu onokuziphindaphinda. Ngoku lixesha lokwakha ibhrendi ukuze ihambelane nayo. Wamkelekile kwiBreaking the Blueprint — uthotho lweHubSpot olunikezelwe kwimingeni eyodwa kunye namava amashishini amancinci kunye neengcali ezisuka kwiindawo ezingamelwanga kangako eMelika. Phonononga izihloko kunye namabali akhulisa aba bahlukanisi, aphakamise amakhondo emisebenzi, ancede oosomashishini bakhulise amashishini abo, kwaye, xa bebonke, bakhuthaze impumelelo yamaqela ahlelelekileyo kwimarike yale mihla.
