Hali n’a y’a sɔrɔ mɔgɔ caman bɛ sigasiga hali bi, diɲɛ dabɔbaa sɔrɔko bɛna se dɔrɔmɛ miliyari 1,18 ma san 2032. Wa dabɔbaga fitininw ni baarakɛlaw bolo minnu bɔra kuluw la minnu tɛ se ka jira kosɛbɛ, nin waati in nafa ka bon kɛrɛnkɛrɛnnenya la. Nizɛri waati ye sira banbaliw da yɛrɛjiracogo, jɛɲɔgɔnya, ani sigida lamɛnnikɛlaw ni ɲɔgɔn cɛ. A bɛ na ni dimi yɔrɔw ni jago siraw ye kɛnɛ kan minnu tun bɛ pan rada jukɔrɔ fɔlɔ, wa mɔgɔ si tɛ se ka dɛmɛ don k’u fa ka tɛmɛ daɲɛw dabɔbagaw kan minnu bɔra o kuluw yɛrɛ la. Ka kɛ kɔnɔkow dabɔbaa ye min bɛ ɲɛtaa sɔrɔ, o ka gɛlɛn mɔgɔ bɛɛ ma, nka a ka gɛlɛn kɛrɛnkɛrɛnnenya la mɔgɔ fitininw dabɔbagaw ma, minnu ka kalanw y’a jira ko u bɛ 50% dɔgɔya ni u ɲɔgɔnna finmanw ye. Marka kɛli bɛ se ka dɛmɛ don ka o danfara in datugu. Bi, ɲininkali tɛ ko i ye yɔrɔ in ta ye — i bɛ o kɛ tigitigi. O nɔ na, o ye i bɛ taamasiyɛn dɔ jɔ cogo min na ni fanga lakika ye, ni lamɛnnikɛla kantigiw ye, ani jago min bɛna bonya sigida gɛlɛn kɔnɔ. Nin barokun in kɔnɔ, an bɛna laadilikan 8 di minnu bɛ se ka kɛ walasa k’aw dɛmɛ k’o de kɛ. Tablo kɔnɔkow Dabaga ka sɔrɔko cogoya I bɛ se k’i ka marka kɔrɔta cogo min na i n’a fɔ mɔgɔ fitininw dabɔbaa Ɲininkali minnu bɛ kɛ i ka taamasiyɛn kɔrɔtacogo kan i n’a fɔ mɔgɔ fitininw dabɔbaga I b’a fɛ ka marka min ye diɲɛ kɔnɔ, i k’o jɔ Dabaga ka sɔrɔko cogoya Dabaga sɔrɔko bɛ ka bonya joona, siga t’a la. HubSpot ka ɲininiw y’a jira ko 89% ka tɔnw ye baara kɛ ni kɔnɔkow dabɔbaga walima influencer ye san 2025, wa 77% b’a fɛ ka wari caman bila influencer feereli la ɲinan. Nka, hali n’a tɔgɔ bɔra kosɛbɛ, dabɔbaa 96% ɲɔgɔn bɛ sɔrɔ hali bi min tɛ $100K bɔ san o san. O ye danfaraba ye minnu bɛ sɔrɔ sabatilen sɔrɔ ani minnu tɛ sɔrɔ. Forbes ka dɛmɛbaga Jason Davis b’a fɔ ko o bɛ kɛ bawo o baara in kɔgɔra ani fɛntigiw bɛ ka u ka wari bilalenw sabati ka kɛ fangatigiw ye minnu “sɛgɛsɛgɛra”. O kɔrɔ ye ko nafolo bɛ lajɛ dabɔbaga damadɔw de cɛ. A y’a ɲɛfɔ ko: “A daminɛ na, o bɛ sara di kɔrɔbɔli ni kɛrɛnkɛrɛnnenya la. "Ni ɲininikɛlanw bɔra kɛnɛ kan, Archie ni Ask Jeeves ye jagokɛlaw minɛ, [nka] Google ye suguya ta, wa a ye sara sɔrɔ jɛ-ka-baara, sɛgɛsɛgɛli, ani waleyali ni kololi fɛ. Dabɔbaa sɔrɔko sera o yɔrɔ kelen na."(Alimankan na) Sisan, daɲɛw dabɔbaga ka ca ni miliyɔn 200 ye diɲɛ kɔnɔ, wa wari sɔrɔbaga minnu ka ca ni tɔw bɛɛ ye, olu tɛ dɔw bila dɔrɔn; u bɛ ka fɛn caman kɛ sɔrɔ sira 5 walima ka tɛmɛ o kan. Tiɲɛ na, Circle ka fɔ la, dabɔbaa 22% dɔrɔn de b’a fɔ ko u bɛ sɔrɔ ka bɔ jɛkuluw ka sɔrɔ la, k’a sɔrɔ 18% dɔrɔn de bɛ sɔrɔ ka bɔ dɛmɛni na. 88% bɛ wari sɔrɔ tɔnden saralenw fɛ 53% bɛ kalanw feere 51% bɛ coaching walima services di 37% bɛ fɛnw feere nizɛrikan na 22% bɛ jɛkulu ka sɔrɔ lase 18% bɛ sɔrɔ dɛmɛni na Fɛɛrɛ dɔw bɛ duguma, aw bɛ se ka minnu kɛ walasa k’aw ka taamasiyɛn yiriwa (ani ka se sɔrɔ sarako danfara kan) ni nin bɛɛ ye aw hakili la. I bɛ se k’i ka marka kɔrɔta cogo min na i n’a fɔ mɔgɔ fitininw dabɔbaa 1. I ka ɲɛminɛ ni i ka fanga ye min ɲɔgɔn tɛ Niche b’a sɔrɔ i lamɛnbagaw ni danyɔrɔ bɛ se ka da wuli, nka fanga de b’u da wuli ani k’i ka marka sɛgɛsɛgɛ ka tɛmɛ ko kura kan. Baarakɛla caman minnu bɛ dankan na, olu bɛ dusu don (wa hali a bɛ ɲini) u k’u yɛrɛ ka maana walima u ka bɔyɔrɔ sinsin, nka ni dɔnniya jɛlen tɛ u ka yɔrɔ la, o jateminɛ man teli ka wuli ka kɛ sababu sabatilen ye. Ka fara o kan, i t’a fɛ i ka danyɔrɔ ka wuli ka kɛ “gimmick” ye. Ni i ye bias (kɔrɔbaliya) sɔrɔ min bɛ se ka kɛ, i ka taamasiyɛn ka kan ka nafa fɔ joona ani ka fili. Wa ni i ka yɔrɔ walima i ka sinsinnan kɛrɛnkɛrɛnnen don ka taa a fɛ, i bɛ kɛ mɔgɔ ye min bɛ dɔn ani min bɛ ɲini ka taa a fɛ. O kun ye ka taa ka surunya fo mɔgɔ si tɛ se ka i bɛ na ni min ye tabali kan, o ladege. Aw ye markaw ni lamɛnnikɛlaw bila k’a miiri k’u t’a fɛ ka baara kɛ n’i ye dɔrɔn — u ka kan k’o kɛ. Baara kɛ ni i ka plateformew ye walasa k’a jira i bɛ min kɛ ka ɲɛ: Gɛlɛya minnu bɛ i la, i y’olu ɲɛnabɔ I ye kɔlɔlɔ minnu bila sen kan (kunnafoni, daliluw, ko kɛlenw, seereya, ka kɔn o ɲɛ ani kɔfɛ) I bɛ baara kɛ ni baarakɛminɛn minnu ye walasa ka se yen I ye kalan minnu sɔrɔ Kuma barokun minnu kan, i bɛ ni ko kɛlenw ye minnu ɲɔgɔn tɛ yen ani i diyanyeko lakika bɛ yɔrɔ minnu na. Sisan, o t’a jira ko i ka kan k’i ka danyɔrɔ jate walima k’a jigin, tiɲɛ don. I ka danyɔrɔ ye fɛn dɔ ye min b’i kɛ i ye, nka i k’a jate i n’a fɔ sigida min bɛ i ka miiriya juguya ani k’i ka hakilinata kɛ danfara ye, sanni ka kɛ i nafa jusigilan ye. Waati tɛmɛnen kɔfɛ, o jiginni in b’i ka taamasiyɛn bɔ fɛn nafama na ka kɛ fɛn ye min nafa ka bon. Goldie Chan ye baara kabakoma kɛ nin ko in na. Sɛbɛnnikɛla, kumalasela, ani LinkedIn Top Voice min bɛ mɔgɔ yɛrɛ ka taamasiyɛnw kan, Chan tɛ kabakurun si to a ma wuli ni a bɛ fɔmin y’a lase yen, k’o tila ɲɔgɔn na. A ka kunnafoni kunbaba n’a ka biyo bɛ a ka seko ni dɔnko ɲɛfɔ, i n’a fɔ a ye baarada dɔ sigi senkan, ka baara kɛ ni Fortune 500 tɔnw ye, ani ka sigida taabolo ɲɛminɛ daminɛw ni jɛkuluw bɛɛ la minnu ka bon i n’a fɔ Nerdist. 2. I ka hakilina ja gɛlɛn ɲini Kuma kɔrɔ dɔ bɛ yen ko ni mɔgɔ fila bɛnna tuma bɛɛ, u dɔ mago tɛ. Ka se hakɛ dɔ ma, o kelen de bɛ mankan bɔ dabɔbagaw ka sɔrɔko la. N’i bɛ kuma kelenw fɔ dɔrɔn walima n’i bɛ kuma kelenw fɔ mɔgɔw bɛɛ ye, mun na mɔgɔ dɔ bɛna i sugandi ka tɛmɛ tɔw kan? U tɛ se ka min sɔrɔ yɔrɔ wɛrɛ la, i k’o di u ma. I ka hakilina nɔgɔlen ɲini; i ka hakilina jagɛlɛn, dannaya, walima fɛɛrɛ min bɛ sariyaw sɔsɔ ani ka mɔgɔw miiri cogo min na gɛlɛya, barokun duman walima izini dɔ kan min bɛ se ka ɲɛfɔ kokura. O de b’a To i bɛ ci, k’i ka kuma fɔ, k’i Weele, k’i hakili To a la. Misali la, sanni i ka ko kɛlenw fɔ dɔrɔn, mɔgɔ fanba bɛ ka fili minnu sɔrɔ, ani i ye min kɛ cogo wɛrɛ la, i k’o fɔ o nɔ na. Danfara bɛ nin cogo in na: ❌ “Ne ka taama i n’a fɔ ___” ✅ “Mun na sosiyete fanba bɛ dɛsɛ ___ la — ani min bɛ baara kɛ tiɲɛ na” Nka i kana a miiri ko i ka kan ka taa wuluwuluw wuli dɔrɔn i yɛrɛ bɔli kosɔn. N terikɛ ani Marketing & Brand Speaker, Chirag Nijjer, y’a ɲɛfɔ ko: “Mɔgɔw bɛ ‘bold point of view’ mɛn, k’a miiri ko a ka kan ka kɛ complexe walima contrarian ye. A tɛ ten. Hakilila min fanga ka bon kosɛbɛ, o ye dɔrɔn lensɛri ye i bɛ min kɛ i ka baara bɛɛ la.”. Nijjer’s ye ɲininkali ye min bɔra kalan na cogo min na fɛntigiw bɛ kisi fɛn caman Changement waatibaw ma — “I b’a fɛ ka maana jumɛn fɔ?” Nijjer y’a fɔ ka t’a fɛ ko: “Starbucks tun bɛ ɲini ka bɔnɛ a yɛrɛ la san 2008 ka teliya ni ɲɔgɔndankɛlaw nɔfɛ fo Howard Schultz seginna ka nafolo bila fɛnw na i n’a fɔ sigiyɔrɔ minnu bɛ se ka baara kɛ ka ɲɛ ani masin misɛnninw.”
Aw ye nin sɛbɛn in lajɛ Instagram kan Poste dɔ min tilalen don Chirag Speaks | Marka Marketing tarikusɛbɛnbaga & Kɔlɔsilikɛla (@chiragspeaks) "O sugandili suguw tun bɛ se ka kɛ dɔrɔn ka segin u ka lakali n’u ka ‘maana’ kan, n’o ye ka kɛ yɔrɔ sabanan ye. O ɲininkali kelen in ye POV ye n bɛ min ɲɛminɛ kumakunba bɛɛ la, wideyow bɛɛ la, ani ladilikan baara bɛɛ la.”. A b’a Jira fana ko o kololi kelen in bɛ Kɛ ni dabɔbaa o danfɛn ye min bɛ fɛn dɔ jɔ min ka kan ka mɛn. I b’a fɛ ka maana jumɛn fɔ ni i yɛrɛ ka marka ye? 3. Aw ka tilali jɔ & ka kɛ aw yɛrɛ ta ye Sɛgɛsɛgɛliw y’a Jira siɲɛ kelen ko YouTube dabɔbaa 42% bɛna bɔnɛ ni dɔrɔmɛ 50.000 ni kɔ ye san o san n’u ka jatebɔsɛbɛnw sɔrɔli dabilalen don. O kɔrɔ ye ko YouTube bɛ fanga caman sɔrɔ a lamɛnbagaw n’a ka sɔrɔ seko kan. O de y’a to tila-tila min bɛ mɔgɔ bolo, o ye nafolo nafamaba dɔ ye i bɛ se ka min jɔ. Marka minnu bɛ se ka muɲu kosɛbɛ, olu tɛ da sosiyete ka kunnafonidilanw dɔrɔn kan walima mɔgɔ sabananw ka yecogo dɔrɔn de kan, o min b’a to u bɛ se ka kɛ sababu ye ka algorisimu caman cili, ka fɔlɔfɔlɔ kow caman cili, walima ka bɔ rezow jɔnjɔnw na. Nka, u bɛ jɛɲɔgɔnya tilennen don u ni u lamɛnbagaw cɛ walasa u ka se ka u ka cadence, cikanw, sɔngɔko ani fɛn wɛrɛw mara. I bɛ se k’o kɛ cogo di? Aw bɛ imɛriw lajɛ daminɛ joona. (HubSpot Marketing Hub bɛ se k’aw dɛmɛ yan.) Baara kɛ ni sosiyete ka kunnafonidilanw ye i n’a fɔ sɔrɔli layɛrɛ — i kana kɛ i ka jusigilan ye. I ka kunnafoniw mara site web wala porogramu dɔ kan, i b’o mara. I lamɛnbagaw bɛ u sen don yɔrɔ minnu na ni timinandiya ye, i ka olu bila jɔyɔrɔ fɔlɔ la, i kana sɛbɛnfura dɔrɔn kɛ. Aw ye baro kɛ. Ka lamɛn. Aw ye ɲininkaliw kɛ ani ka u jaabi. Aw bɛ se ka tila ɲɔgɔn na cogo ɲuman na aw filankuruw cɛ, aw kana kɛ ka banakisɛw sɔrɔ dunanw cɛ. Ni i y’i ka tilali tigi ye, i bɛ dɔ bɔ i jigi da da kɔlɔsibagaw kan ani ka sira sabatilen dɔ da, min bɛ se ka sɛgɛsɛgɛ ka taa ɲɛ. 4. Aw ye aw ka dɔnniyaw labɛn/wari kɛ joona Kɔnɔkow feereli ɲɛtaa dɔ ye kunnafoni nafamaw tilatilali ye, nka o t’a jira ko i ka kan k’u bɛɛ di fu. Dabɔbaga caman b’u yɛrɛ sɔrɔ ka hakilinaw, laadilikanw walima dɔnniyaw tila ɲɔgɔn na k’a sɔrɔ u ma o dɔnniya nafa bɛɛ minɛ ka mɛn kojugu, ani...a bɛ se ka kɛ sababu ye ka mɔgɔ jeni ani ka musaka dɔgɔya. Ni i y’o dɔnniya sɔrɔ joona, o b’a to i bɛ se k’i ka nɔ bilali ni i ka sɔrɔ hakɛ caya k’a sɔrɔ i ma dɔ fara i ka baara hakɛ kan. Fɛn dilanni bɛ se ka kɛ cogo caman na. Minnu ka di kosɛbɛ ani minnu bɛ nɔ bɔ kosɛbɛ, olu dɔw ye: Intɛrinɛti kalanw (Yɛrɛlajɛ walima Udemy kan, Skillshare, Teachable) Atelierw (Atelierw) minnu bɛ kɛ Modèles (sɛbɛnniw) minnu bɛ yen Gafew (digital walima print) . Kɔnɔkow Abonnés/Membres (i n’a fɔ, Patreon, Substack, walima HubSpot Kɔnɔkow Hub) Kibaruyaw Walasa ka misali lakika sɔrɔ, aw ye dabɔbaa Bianca Byers lajɛ, n’o bɛ wele ko Bianca Bee. Byers ye kunnafonidilaw ka baarakɛla ŋana ye min ye baara kɛ E!, The Oprah Winfrey Network, TMZ, VH1, FOX networks, ani Paramount Pictures, ani dɔw wɛrɛw la. A y’a ka dɔnniya tigɛli kɛ gafe saba ye, YouTube barokɛyɔrɔ, ɲɛgɛnw dilanni sira, ani a yɛrɛ ka taamasiyɛn ni kunnafonidilanw jɛ-ka-baara.
Aw ye nin sɛbɛn in lajɛ Instagram kan Bianca Bee 💜🐝 (@itsbiancabee) ye sɛbɛn dɔ tila A b’a ɲɛfɔ ko: “Ka baara kɛ telewisɔn baara la san tan ni kɔ kɔnɔ, o ye ne kalan ko ne kana ne jigi da sɔrɔ sira kelen kan abada. Nka, ne b’a laɲini ka ne yɛrɛ ka taamasiyɛn yiriwa ne ka tile baara kɛrɛfɛ, ka sɔrɔ wɛrɛw lase ne ka telewisɔnw ma ani ka ne kan tigɛli kɛ fɛn yetaw ye minnu bɛ baara kɛ ne lamɛnbagaw ye tiɲɛ na.”. Ne ka laadilikan ye ka ɲɛsin dabɔbagaw ma, o ye k’aw ka dɔnniyaw kɛ wari ye joona cogo la min b’a miiri ko u bɛ bɛn ɲɔgɔn ma, wa aw kana siran ka baji caman jɔ marka kelen ka parasol kɔrɔ. Ni i ka yelifɛn jɛlen don, i lamɛnbagaw bɛna tugu o kɔ. Wajibi tɛ i ka sugandili kɛ baara ni baarakɛcogo cɛ. I bɛ se ka o fila bɛɛ kɛ, kelen bɛ se ka tɔ kelen kɔrɔta.” Nijjer sɔnna o ma. A y’a jira ko “Dabɔbaga fanba bɛ miirili dakun dɔw makɔnɔ sanni u ka wari sara u ka dɔnniya la, nka o waati kelen na, u b’u ka sugu dege walasa k’u ka dɔnniya makɔnɔ fu. Ne ye o marka ɲinini kelen in pake ka bɔ n ka wideyow la ka kɛ jɛmukan jɔnjɔn ye san caman sanni mɔgɔ si k’a fɔ n ye ko ne ‘labɛnnen don’.” O kumasenba in ye da yele Nijjer ye ka taa plateformew la i n’a fɔ Adobe, Shopify ani History Channel. Nka i ka kan ka mun de kɛ tigitigi? Ni mɔgɔw tora ka o ɲininkali kelen in kɛ i la, a ka c’a la, o jaabi bɛ se ka kɛ fɛn ye min bɛ sɔrɔ. « N bɛ dɔnniya min tila n ka kumakunba kɔnɔ, o ye dɔnniya kelen ye n ka instagram kɔnɔkow ni n ka telewisɔn ɲɛfɔli kɔfɛ, Nijjer bɛ o fɔ. "Min Changé, o ye kunnafoniw foroko ni u tilacogo ye. Mɔgɔ dɔw b’a fɛ ka kalan kɛ sosiyete ka kunnafonidilanw fɛ, wa o ye cɛsiri dɔgɔman ye, o la, a tɛ kɛ fu. Dɔw b’a fɛ ka u yɛrɛ bilasira ani ka nafolo tɔni caman sɔrɔ, minnu bɛ wari bɔ. O la, u bɛ kɛ nafolo saralen ye. A daminɛ k’i ka dɔnniya bila minɛnw kɔnɔ mɔgɔw bɛ se ka minnu san joona— i n’a fɔ jɛmukan, atelier, walima karamɔgɔya saralen. O foroko in de bɛ sugu kalan u ka nafa don i la ko i tɛ dɔnnikɛla dɔrɔn ye nka fɛn dɔ don.” Kuma bɛɛ la, i b’a fɛ ka nɔgɔya don mɔgɔw bolo k’i sara k’a sɔrɔ i ma ɲininkali kɛ cogo min na ani ka wari sara i bɛ na ni nafa min ye tiɲɛ na. 5. Aw ye sugandili kɛ yecogo la Momentum bɛ jɔ ni ɔwɔ fɔli ye fɛn ɲumanw na, nka fɛn bɛɛ tɛ. Sani panɛli, jɛɲɔgɔnya walima fɛn dɔ ka kɛ sababu ye, i k’i yɛrɛ ɲininka: Yala o bɛ ne ka fanga bonya wa walima ne ka dɔnniya dɔrɔn? Yala ne bɛ ne ka maana mara nin ko in na wa? Yala o bɛna na ni fɛn yetaw ye, i n’a fɔ lamɛnnikɛlaw ka caya, jɛɲɔgɔnya, walima sɔrɔ wa? Yala nin bɛ bɛn walima nafa bɛ ne lamɛnbagaw bolo minnu bɛ yen sisan wa? Cogoya minnu b’i bila jɔyɔrɔ ɲuman na, so minnu kɔnɔ, i b’a fɛ ka dɔn yɔrɔ minnu na, nafa ka bon ka tugu olu kɔ. Minnu t‘a fara ɲɔgɔn kan wa? A ka ɲi ka tɛmɛ, u pake cogo o cogo. Ariel Gonzalez, min ye HubSpot kɔnɔkow feereli ɲɛmɔgɔ ye ani “Magical Marketer”, o sɔnna o ma. “A bɛ mɔgɔ kɔrɔbɔ k’a fɔ ko ɔwɔ cogoya bɛɛ la min bɛ na i ma, kɛrɛnkɛrɛnnenya la n’i bɛ i ka taamasiyɛn jɔli taama daminɛ na,” a y’o fɔ n ye. « N y’a daminɛ ka wari bila n ka yecogo la LinkedIn kan waati dɔɔnin n gɛnnen kɔ baara la.Kabini o waati, n bɛ ka kɔnɔkow da, ka n ka taamasiyɛn kɔrɔta, ka n sen don caman nakumalajɛw, The Latino AI Summit fana sen bɛ o la — nka sababu bɛɛ tɛna kɛ sababu ɲuman ye i bolo. Ka yecogo sɔrɔ yecogo kosɔn, o b’i bila jɔyɔrɔ la min bɛ se ka kɛ, ka mɔgɔ wɛrɛw to u k’i ka taamasiyɛn ɲɛfɔ i nɔ na. I b’a fɛ i ka taamasiyɛn ka kɛ min ye, i k’a jɛya, i ka laɲiniw ye min ye, ani ɲɛtaa bɛ cogo min na i bolo, o kɔfɛ, i k’a to o jɛlen ka ɲɛminɛ ɔwɔ bɛɛ la ani ayi bɛɛ.” Aw bɛ jɛ ka baara kɛ kɛrɛfɛ (aw kana sanfɛ dɔrɔn) . Laadalata laadilikanw bɛ fɔ ka ɲɛsin ɲɔgɔn ma minnu bɛ tali kɛ ɲɔgɔn na ni mɔgɔw ye minnu fanga walima u ka fanga ka bon. Nka baarakɛla caman bolo minnu bɛ ka bonya, kɛrɛnkɛrɛnnenya la minnu bɔra kuluw la minnu bɛ dankan na, kɛrɛfɛ jɛkafɔ (ka baara kɛ ni u tɔɲɔgɔnw ye waati kelen na) bɛ se ka kɛ fɛn ye min bɛ se ka sɔrɔ kosɛbɛ, wa a bɛ nɔ bɔ kosɛbɛ. O jɛɲɔgɔnya suguw bɛ jɔ ɲɔgɔn bonya, dannaya, ko kɛlenw jɛlenw, ani kuntilenna minnu bɛ bɛn ɲɔgɔn ma. U b’a to i ka se ka lamɛnnikɛla kelenw sɔrɔ, ka nafolo nafamaw da ɲɔgɔn fɛ, ka bonya ɲɔgɔn fɛ k’a sɔrɔ i ma i jigi da sigiyɔrɔmako tiɲɛni kan.
Aw ye nin sɛbɛn in lajɛ Instagram kan Taha Arshad (@tahalikesyou) ye sɛbɛn dɔ tila A kɛra ko kɛtaw labɛnni ye ɲɔgɔn fɛ, jɛ-ka-baara kɔnɔkow dabɔli (i n’a fɔ Half-Pakistani, LGBTQ+ dabɔbagaw Taha Arshad ani Shehzad Ali Khan min bɛ wideyo la sanfɛ), walima ka fɛnw bila ɲɔgɔn na, o jɛɲɔgɔnyaw bɛ se ka bonya teliya ka sɔrɔ ka sigida dɛmɛni siraw barika bonya sanni ka kɛ ɲɔgɔndan ye. Nin nafa ka bon fɛɛrɛko siratigɛ la fana : Micro-createurs minnu ka tugubaga 10.000–100.000 bɛ yen, olu bɛ to ka jɛkafɔ caman di dɔrɔmɛ kelen na ka tɛmɛ jatebɔsɛbɛnbaw kan. Nin fana ye kulu sugukɛlaw ye minnu ka ɲɛtaa caman fɔ an ka ɲinini na. O bɛ ko ɲuman jira ɲɔgɔn fɛ jɛkafɔ la, ka kɛ sigida jɔli ye ani jago hakilitigi ye. 6. Ka bolomafaraw ni porogaramuw ɲini mɔgɔ fitininw dabɔbagaw ye Dɛmɛ porogaramuw ni kapitali sɔrɔli ye siraba belebele ye baara kuraw bolo, kɛrɛnkɛrɛnnenya la, mɔgɔ fitininw dabɔbagaw fɛ. Donanw ni nafolo minnu ɲɛsinnen bɛ mɔgɔ fitininw ma, olu tɛ caya kosɛbɛ i n’a fɔ a tun bɛ cogo min na a san damadɔ tɛmɛnenw na, nka u bɛ kɛnɛ kan hali bi. Aw bɛ se ka dɔw lajɛ: NALAC Fund for the Arts: Jamana ka bolomafara porogaramu kelenpe min bɛ Latinx/é dɔnkotigiw, laadalakow ɲɛnabɔbagaw, ani seko ni dɔnko jɛkuluw dɔrɔn de dɛmɛ U.S. ani Porto Riko. Kabini a sigira sen kan, NALAC ye dɛmɛ 1300 ni kɔ di, u bɛɛ lajɛlen ka ca ni miliyɔn 8 ye. Gafe suguya caman ɲɛminɛni porogaramu : An mago bɛ gafe suguya caman bolo, nin porogaramu in bɛ denmisɛnninw ka gafe sɛbɛnbagaw nɛrɛma ni gafe bɔli baarakɛlaw cɛsiri walasa ka mɔgɔ kelen-kelen bɛɛ bilasira, ka dɛmɛ don jɛɲɔgɔnyaw la, ani bololabaara yiriwali. A ka ɲi dabɔbagaw ma minnu bɛ jɔ gafew ni sɛbɛnni kɔnɔkow la. Pinterest Inclusion Fund: Yala i ye Pinterest dabɔbaa ŋana ye wa? Pinterest ka tɔnba ka bolomafara laɲini ye ka tariku kɔnɔ sigida minnu bɛ dankan na, olu ka danfɛnw kɔrɔta wariko ni kalanko dɛmɛni fɛ. Ka fara wari dɛmɛni kan, lajɛdenw bɛ se ka fara dɔgɔkun wɔɔrɔ porogaramu dɔ kan, min bɛ kɛ ka ɲɛtaa sɔrɔ cogo min na Pinterest kan, min bɛ dɛmɛ sɔrɔ wariko siraw fɛ ani fɛn wɛrɛw. Brown Girl Angels: Brown Girl Angels ye diɲɛ tɔnba ye min bɛ Azi Saheli muso mɛlɛkɛw ka waridonnaw, venture capitalists ani a sigibagaw ka jɛkulu ye. Mɔgɔw bɛ wari bila tɔnw na vertikal bɛɛ kɔnɔ minnu bɛ ka kisɛw lamɔ ka se seri A rounds ma ani Azi saheliyanfan muso sigibaga kelen dɔrɔn de bɛ u bolo. U bɛ kalan kɔnɔkow fana di, ɛntɛrinɛti ko kɛtaw, ani fɛn wɛrɛw walasa ka “npogotiginin bulama” sigibagaw dɛmɛ u ka se k’u ka jagokow kalan ani k’u yiriwa. Cartier Women’s Initiative (CWI): Ka a san 20nan seli kɛ san 2026, Cartier Women’s Initiative ye diɲɛ baarakɛnafolo porogaramu ye min bɛ fanga di musow ma minnu bɛ nɔ bila baarakɛlaw la minnu bɛ sigida ni sigidako caman wuli, u kɛtɔ ka wariko, sigidako ani seko ni dɔnko dɛmɛni di walasa k’u ka jago yiriwa ani k’u ka ɲɛmɔgɔya sekow yiriwa. San o san, a bɛ dɛmɛ saba di ($30.000-100.000), ka fara hadamaden ni sigida ka kapitali kan san kelen jɛɲɔgɔnya fɛ, ani ka se ka CWI mɔgɔ 800+ sɔrɔ u ka ɲɛnamaya bɛɛ kɔnɔsigida. The Creative Collective — Imani Ellis de ye a sigi senkan New York dugu kɔnɔ, nin sigida ni daɲɛw dilanni baarada in jɔra ladamu caman dabɔbagaw kama. U bɛ baara tɔgɔw ni ɲɔgɔndɛmɛ siraw di, u ka ɲɛnajɛba dɔ sen bɛ o la, n’o ye CultureCon ye. LinkedIn Creator Accelerator Program: LinkedIn bɛ dɔgɔkun wɔɔrɔ porogaramu dɔ di, min kɔnɔ, mɔgɔ minnu b’a fɛ ka baara kɛ, olu bɛ se k’u ka yelifɛnw n’u ka fɛn kuraw ye ɲɛnamaya la. Jɛkulu sugandilen bɛ se ka sababu caman sɔrɔ walasa k’u kan bonya sosiyete ka kunnafonidilanw kan ani dɛmɛ min bɛ se dɔrɔmɛ 15.000 ma. Hali n’a ma kɛ kɛrɛnkɛrɛnnenya la sigida minnu ka lasigiden ka dɔgɔ, o porogaramu in bonyalen don Ɛndujamana, Berezil ani U.K., k’a jira ko o kɛnɛ in cɛsirilen don diɲɛnatigɛ la. Nin ye ko ɲuman ye B2B baarakɛlaw, dabɔbagaw, ani fangatigiw fɛ minnu b’a fɛ ka baara kɛ. Kunnafonidila minnu bɛ bɛɛ lajɛlen na : Pixability ka nin porogaramu in bɛ dɛmɛ ka fɛntigiw ni dabɔbaga suguya caman cɛsiri ani ka bɛnkan sumanikɛlan ni sabatili bila senkan kunnafonidilanw sababu fɛ. Famous Amos Ingredients for Success (FIS) Entrepreneurs Initiative : IFS, ni Ameriki Black Chambers Incorporated (USBC) jɛra ka baara kɛ ɲɔgɔn fɛ, o sigira senkan san 2020. A bɛ siraw dabɔ Numukɛ jagokɛla fɔlɔw ye walasa u ka ɲɛtaa sɔrɔ, n’o ye ka dɔrɔmɛ 150.000 di waribonba la, ka ladili, jɛɲɔgɔnya, ani kalan nafolo di setigi saba ma. HerSuiteSpot: ɲɛmɔgɔyaso min sinsinnen bɛ tɔndenw kan, musow ye minnu bɛ se ka fanga sɔrɔ, ka sɔrɔ, ani jago minnu bɛ se ka wari bila. Mɔgɔw bɛ se ka ɲɛmɔgɔya yiriwali kalan sɔrɔ, ka kalan kɛ, ka jago dɛmɛ waati yɛrɛ la, ka dɛmɛ ni wariko siraw sɔrɔ, ka fara baarakɛjɛkuluw kan, kunnafonidilanw kɔnɔfɛnw, ani fɛn wɛrɛw. Jɛkulu in ka HerRise Microgrant fana bɛ dɔrɔmɛ 1000 di jagokɛlaw ma minnu ka nafolo man bon musow ɲɛmɔgɔya la kalo o kalo. I bɛ ka dɔ wɛrɛw ɲini wa? Aw ye an ka barokun lajɛ, n’o ye ko “Jagokɛlaw ka dɛmɛnba minnu bɛ di daminɛbagaw ma minnu ma jira kosɛbɛ.” Fɛdɛrali ka dɛmɛ caman fana bɛ yen minnu bɛ sɔrɔ jagokɛlaw ka yiriwali baarada fɛ. 7. Ka bɛn ni markaw ye minnu bɛ mɔgɔw sendonli sabati ani k’u bila jɔyɔrɔ fɔlɔ la K’a sɔrɔ san 2025, fédéral ka sariyaw y’a to fɛntigi dɔw y’u ka danfara, bɛnkan ani bɛɛjɛfanga (DEI) porogaramuw n’u ka fɛɛrɛw tiɲɛ, mɔgɔ wɛrɛw ka kulu kɔrɔ dɔ ye u jɔ kosɛbɛ ani ka dabɔbagaw ka porogaramuw jɔ ni timinandiya ye a lamini na. Morning Consult ka san 2025 tuguni kunnafoniw b’a jira ko fɛntigi minnu y’u ka DEI layidu talenw mara, olu yɛrɛ y’a ye ko net buzz scores wulila ni 3,2 ye san o san. O nafa ka bon i bolo i n’a fɔ mɔgɔ fitininw dabɔbaa, a tɛ kɛ dɔrɔn bawo u bɛna i lafasa, nka a bɛ kɛ fana bawo i bɛ jɛɲɔgɔnya sugandi yɔrɔ min na, o ye i ka taamasiyɛn dɔ ye. Ka fara o kan, o jɛɲɔgɔnyaw ka teli ka kɛ jɛ-ka-baara ye, ka kɛ bɛnkan ye, wa u ka teli k’i bila jɔyɔrɔ la i n’a fɔ jɛɲɔgɔn kuntaalajan sanni ka kɛ fɛn suguya caman sɛgɛsɛgɛli kɛsu ye. Ka kɛɲɛ ni i ka nisɛ ye, jɛɲɔgɔn damadɔw filɛ nin ye i bɛ se ka minnu jateminɛ. Ulta Beauté ye Ulta Beauty kɛra misali yelen dɔ ye, min ye taamasiyɛn ye, min ma ɲɛjibɔ kɛ, k’a sɔrɔ fédéral ka sariyaw b’u Changé. Cɛɲa feerela in ye BIPOC ka wajibi mara a ka MUSE Accelerator la, min bɛ cɛɲa taamasiyɛn daminɛbaga 8 di minnu bɛ bɔ sigida la, minnu ka cidenw ka dɔgɔ, dɔgɔkun 10 kalan bolodalen na, min bɛ kuma taamasiyɛnw dilanni fɛɛrɛ, fɛnw dilancogo, ani feereli labɛnni kan. Lajɛden kelen-kelen bɛɛ fana bɛ dɔrɔmɛ 50.000 sɔrɔ wariko la ni dɔrɔmɛ 10.000 wɛrɛ ye ka fara a kan ni jɛɲɔgɔnya ye ni Layidu Kɛmɛsarada tan ni duuru ye. N’i ye dabɔbaa walima baarakɛla ye min ɲɛsinnen bɛ cɛɲa ma, nin ye porogaramu nafama dɔ ye min bɛ sɔrɔ. HubSpot (HubSpot) ye HubSpot ka dabɔ porogaramu bɛ jɛɲɔgɔnya kɛ ni podcasters, video dabɔbagaw ani kunnafonidilanw jɔbagaw ye minnu kɔnɔkow bɛ se jagokɛlaw ma. Fɛn min b’an ka porogaramu bɔ ɲɔgɔn na, o ye a sugandili sariyaw ye : HubSpot bɛ daɲɛw dabɔbagaw jateminɛ ka da u ni a lamɛnbaga jɔnjɔnw bɛnkan kan, u dilanni cogoya, jatigila seko, sigidamɔgɔw ka se sɔrɔli, ani ka fara an ka laɲiniw kan. O sariya laban ye laɲini ni sigicogo ye, a tɛ kɛcogo ye. N’i ye daɲɛw dabɔbaga ye jago, jago, baarakɛlaw, walima baarakɛyɔrɔw la, nin nafa ka bon ka sɛgɛsɛgɛli kɛ. Spotify (Spotify) ye Spotify ye sɔsɔli kɛ ko a ye donko siratigɛ la min bɛ se ka kɛ kosɛbɛ kunnafonidilanw kɔnɔ, o dɔ jɔ dabɔbagaw ye kɛrɛnkɛrɛnnenya la. A daminɛna san 2022, a ka Creator Equity Fund daminɛna dɔɔnin dɔɔnin, nka sisan a bɛ dɛmɛ don ni dususuma ye porogaramu caman na minnu bɛ baara kɛ, minnu bɛ se ka nafa don kuluw la minnu bɛ dankan na i n’a fɔ : Frequency: A bɛ Numukɛ dɔnkilidalaw ni podɔkasikɛlaw yeelen ani k’u bonya plateforme kan; ƝƐNABƆLI: A bɛ o kelen de jira musow dabɔbagaw la diɲɛ kɔnɔ NextGen: A bɛ wari di bolomafaraw, minɛnw ani kalanbolodalenw ma HBCUw la, i n’a fɔ Spelman College, Howard Iniwɛrisite, Hampton Iniwɛrisite, ani North Carolina A&T. A dabɔra kɛrɛnkɛrɛnnenya la walasa ka nata jɔlamɛntaw dabɔbaga suguya caman ka bɔnsɔn. Open Doors Fund : UK Initiative min bɛ nafolo nafamaw di walasa ka yɔrɔw sabati, funankɛninw bɛ lajɛ yɔrɔ minnu na, ka u da, ani ka u sen don seko ni dɔnko jirali la, kɛrɛnkɛrɛnnenya la sigida minnu tɛ baara kɛ kosɛbɛ. Spotify ye nin porogaramu ninnu bɛɛ sinsin kokura a ka san 2024 Equity & Impact Report kɔnɔ. O la, n’i bɛ podcast, audio, walima music (walima n’i b’a fɛ) jɔ, Spotify nafa ka bon ka ɲɛsin jɛɲɔgɔnya ni amplification cogoyaw ma. 8. I ka lakalicogo lakana ni i bɛ ka bonya Ni i ka taamasiyɛn bɛ ka yecogo sɔrɔ, kunnafonidilaw ni lamɛnnikɛlaw bɛ se k’a ɲini k’i dɔgɔya ka kɛ lakali kelen ye. O bɛ kɛ kɛrɛnkɛrɛnnenya la baarakɛlaw fɛ minnu bɔra yɔrɔw la minnu bɛ dankan na, minnu ka baara bɛ se ka dɔgɔya ka kɛ lakalifɛnw ye minnu bɛ tali kɛ danyɔrɔko la sanni u ka dɔn a bonya bɛɛ la. Aw bɛ to aw ɲɛ na walasa aw ka marka kana kɛ fla ye. O kɔrɔ ye ka kunnafoniw bɔ tuma bɛɛ minnu bɛ dunuya, yɔrɔjan, ani fɛɛrɛ miirili jira — a tɛ kɛ mɔgɔ yɛrɛ ka ko kɛlenw dɔrɔn ye. O kɔrɔ fana ye ka bɛnbaliya ɲɛnabɔ n’a kɛra, sanni k’a to mɔgɔ wɛrɛw k’i ka maana ɲɛfɔ i ye. Nijjer y’a ɲɛfɔ ko: “Jɛɲɔgɔnya bɛɛ, kunnafonidilaw ka fɛn bɛɛ, i jɔlen bɛ sangabon o sangaso kan, o ye mɔgɔ wɛrɛ ye min b’i ka maana kɛ karamɔgɔya la u lamɛnbagaw ye.” “Ne bɛ markaw kalan minnu ye san tan caman kisi fɛn caman Changements, ani minnu ye sira tiɲɛ, a bɛ se ka fɔ ko tuma bɛɛ, olu tun b’o kɛ tuma bɛɛ, u kɛtɔ k’a to kɛnɛma fangaw k’u ka danyɔrɔ jira k’a sɔrɔ u bɛ ka bonya. O la, ne bɛ n yɛrɛ ka lakalicogo minɛ o cogo kelen na: sababu bɛɛ bɛ filɛri kɛ ni ɲininkali ye, n’o ye ko n bɛ maana min jɔ, n’o bɛ barika don o la walima n’a b’a nɔgɔya. O kololi kɔrɔ ye ka ayi fɔ fɛnw na minnu ɲɛ ka ɲi papiye kan, wa a ye seko gɛlɛnw dɔ ye a dabɔbaa bɛ se ka yiriwa I ka maana de nafa ka bon kosɛbɛ. Pro Tip: Nijjer b’a fɔ dabɔbaa bɛɛ ye a ni min bɛ baara kɛ ɲɔgɔn fɛ, a bɛ min wele ko “daŋaniya sɛbɛn” o da. “I sigi k’i ka maana jɔnjɔnw sɛbɛn, i bɔyɔrɔ, i ka fɛn caman tigɛli, i ka baarakɛnafolo, kan tigitigi la, i b’a fɛ mɔgɔ wɛrɛ ka baara kɛ ni min ye n’a bɛ kuma i kan. O kɔfɛ, i k’o maanaw fɔ tuma bɛɛ, i kɔnɔkow la, sangabonw kan, ɲininkaliw la, fo kan bɛ kɛ otomatiki ye i lamini mɔgɔw bolo.” “Ne bɛ min wele ko ‘Brand Echos’, i bɛ o jɔ o cogo de la, i lamɛnbagaw bɛ daminɛ ka segin i ka hakilinaw kan ka segin i ka kumaw kɔnɔ. I t’i ka maana lakana ni i ye lafasali tulon kɛ. I b’a lakana i kɛtɔ ka jɛya ani ka segin-ka-bɔnye kɛ fo mɔgɔ si man kan k’a jateminɛ i bɛ min kan. “ . Ɲininkali minnu bɛ kɛ i ka taamasiyɛn kɔrɔtacogo kan i n’a fɔ mɔgɔ fitininw dabɔbaga Gɛlɛya belebele jumɛn bɛ jagokɛlaw bolo minnu bɛ dankan na? Kapitali sɔrɔli, rezow, ani sara bɛnkan bɛ to ka kɛ balilan ye min bɛ to senna kosɛbɛ dabɔbagaw ni baarakɛlaw bolo minnu bɔra yɔrɔw la minnu tɛ jira kosɛbɛ. Kɔlɔsiliw y’a jira ko mɔgɔ fitininw dabɔbagaw bɛ sɔrɔ ka dɔgɔ kosɛbɛ ka tɛmɛ u ɲɔgɔnna finmanw kan — kɛrɛnkɛrɛnnenya la: Numukɛw ka fangatigiw bɛ sɔrɔ 34,04% dɔgɔya, Azi saheliyanfan fangatigiw bɛ 30,70% dɔgɔya, Azi kɔrɔnyanfan fangatigiw bɛ 38,40% dɔgɔya, ani Azi saheli-kɔrɔnfɛla fangatigiw bɛ 57,22% dɔgɔya. O sanfɛ, algorisimu bias ani musaka minnu bɛ kɛ ka caya ka taa a fɛ, o kɔrɔ ye ko mɔgɔ fitininw dabɔbagaw ka kan ka baara kɛ kosɛbɛ tuma caman na walasa u ka se ka ye. O de kama, ka tilatila min bɛ mɔgɔ bolo, ka sɔrɔ sira caman kɛ, ani ka bɛn ni jɛɲɔgɔnw ye minnu bɛ bɛɛ lajɛlen na, o tɛ ko dumanw dɔrɔn ye — u ye fɛɛrɛw ye minnu bɛ kɛ ni fɛɛrɛ ye. Mun na mɔgɔ yɛrɛ ka taamasiyɛn nafa ka bon sigibagaw bolo minnu ka lasigiden ka dɔgɔ? Mɔgɔ yɛrɛ ka taamasiyɛn jɔli bɛ dɛmɛ ka laadala da kɔlɔsibagaw tɛmɛn, ka dannaya don lamɛnnikɛlaw cɛ k’a ɲɛsin u yɛrɛ ma, ani ka sɔrɔ yɛrɛmahɔrɔnyalenw da. Hali n’i tɛ i yɛrɛ jiracogo walima i ka nafolo kelen sɔrɔ, i tɔgɔ ɲuman ni i ka dannaya bɛ kuma i nɔ na. Fɛn jumɛn de bɛ teliya ka kɛ ka marka dɔ yiriwa bi? Tulonkɛ gafe kelen tɛ yen, nka dabɔbaa minnu bɛ ka bonya teliya la sisan, olu bɛ fɛn damadɔw Kɛ ɲɔgɔn fɛ. Dabɔbaa minnu bɛ se sɔrɔ, olu ye minnu bɛ ɲɛmɔgɔya kɛ ni hakilina kɛrɛnkɛrɛnnen ye, min bɛ se ka da a la; u bɛ u yɛrɛ jira tuma bɛɛ plateformew kan, u lamɛnbagaw bɛ u sen don yɔrɔ minnu na tiɲɛ na (a tɛ kɛ sɛbɛnfura dɔrɔn ye); ani ka wari sɔrɔ joona sanni u ka kɔnɔni kɛ fo u k’a ye ko u “labɛnna.” Kɛrɛfɛ jɛkafɔ ni ɲɔgɔn dabɔbagaw fana bɛ se ka bonya teliya ka tɛmɛn sanfɛla-la-segin nɔfɛta kan, kɛrɛnkɛrɛnnenya la a daminɛ na. I b’a fɛ ka marka min ye diɲɛ kɔnɔ, i k’o jɔ Dabaga sɔrɔko ma deli ka sɔrɔ ka tɛmɛ nin kan, nka a fana bɛ se ka ɲɔgɔn sɔrɔ ka tɛmɛ o kan. Mɔgɔ fitininw dabɔbagaw ni baarakɛlaw fɛ, o fila-fila bɛ ye. O balilanw ye tiɲɛ ye, nka sababu fana bɛ ten. Fɛɛrɛ 8 minnu bɛ nin barokun in kɔnɔ, olu tɛ baara kɛli ye sigida dɔ lamini na min bɛ se ka kɛ yafabaliya yekulu minnu bɛ danfara la, nka ka ɲɛsin fɛn dɔ jɔli ma min bɛ mɛn ka tɛmɛ o sigida kan : taamasiyɛn min bɛ ni fanga lakika ye, lamɛnnikɛlaw min bɛ i bolo, ani jagokɛcogo min tɛ bɔ kɛnɛ kelen kan, da kɔlɔsibaga, walima fɛnw taabolo sɛrɛkili. Marka minnu y’u ka layidu talenw mara ka se san 2025 ma, olu y’a ye ko net buzz metrics wulila ni 3,2 ye san o san Morning Consult kelen kɔnɔ, o b’a jira ko sugu bɛ sara di donko ma, a tɛ kɔsegin a ma. Wa gɛlɛya mana kɛ min o min ye, o de ye sigida ye i bɛ min jɔ. Dabɔbaa minnu bɛna se sɔrɔ san tan nataw la, olu tɛ mankanba dɔrɔn ye walima minnu bɛ tugu ɲɔgɔn kɔ kosɛbɛ. U de bɛ jɛya u jɔlen bɛ min kan, u b’u janto kosɛbɛ u bɛ taa yɔrɔ min na, wa u b’u janto kosɛbɛ u bɛ maana min fɔ, o lakanani na. I ye hakilina dɔ sɔrɔ kaban, mɔgɔ wɛrɛ tɛ se ka min ladege. Sisan, waati sera ka marka in jɔ walasa a ka bɛn a ma. Aw ni ce Breaking the Blueprint — HubSpot ka gafew lajɛlen ye min ɲɛsinnen bɛ jagokɛlaw ni baarakɛlaw ka gɛlɛyaw n’u ka ko kɛlenw ma minnu tɛ kelen ye, minnu bɛ mɔgɔ fitininw bolo, minnu bɔra yɔrɔw la minnu ma jira kosɛbɛ Ameriki. Aw ye barokunw ni maanaw sɛgɛsɛgɛ minnu bɛ nin danfara ninnu ladon, ka baara kɔrɔta, ka baarakɛlaw dɛmɛ u ka jago yiriwa, ani, a bɛɛ lajɛlen na, ka kuluw ka ɲɛtaa sabati bi sugu la.
