Ngakhale kuti ambiri akukayikirabe, chuma cha olenga padziko lonse chikuyembekezeka kufika $ 1.18 trilioni USD pofika 2032. Ndipo kwa olenga ochepa ndi amalonda ochokera m'magulu omwe sali oimiridwa, nthawiyi ndi yofunika kwambiri. M'badwo wa digito wapanga njira zopanda malire zodziwonetsera nokha, kulumikizana, ndi gulu pakati pa omvera omwe ali ndi niche. Zimabweretsa zowawa komanso mwayi wamabizinesi omwe kale adawulukira pansi pa radar, ndipo palibe amene ali ndi zida zokwanira zowathandiza kudzaza kuposa opanga ochokera m'magulu omwewo. Kukhala wopanga zinthu wopambana kumakhala kovuta kwa aliyense, koma ndizovuta kwambiri kwa opanga ochepa, omwe kafukufuku amatsimikizira kuti apanga pafupifupi 50% kuchepera kuposa anzawo oyera. Kuyika chizindikiro kungathandize kutseka kusiyana uku. Lero, funso siliri ngati muli mu danga - mumatero. M'malo mwake, ndi momwe mumapangira mtundu wokhala ndi ulamuliro weniweni, omvera okhulupirika, ndi bizinesi yomwe imakula m'malo ovuta. M'nkhaniyi, tikugawana malangizo asanu ndi atatu omwe angakuthandizeni kuchita izi. Zamkatimu Mkhalidwe wa Chuma cha Mlengi Momwe Mungakwezere Chizindikiro Chanu Monga Wopanga Ochepa Mafunso okhudza kukweza mtundu wanu ngati opanga ochepa Pangani mtundu womwe mukufuna kuwona padziko lapansi Mkhalidwe wa Chuma cha Mlengi Chuma cha opanga chikukula mwachangu, mosakayikira. Kafukufuku wa HubSpot adapeza 89% yamakampani adagwira ntchito ndi wopanga zinthu kapena wolimbikitsa mu 2025, ndipo 77% akukonzekera kuyika ndalama zambiri pakutsatsa kolimbikitsa chaka chino. Komabe, ngakhale kutchuka, pafupifupi 96% ya opanga amapezabe ndalama zosakwana $100K pachaka. Ndilo kusiyana kwakukulu pakati pa omwe amapeza ndalama zokhazikika ndi omwe sali. Wothandizira ku Forbes a Jason Davis akuti izi ndichifukwa choti makampaniwa akhwima ndipo mitundu ikuphatikiza mabizinesi awo kuti akhale "otsimikizirika". Mwa kuyankhula kwina, chuma chimakhazikika pakati pa olenga ochepa. "Magawo oyambilira amapereka mphotho yoyeserera komanso ukatswiri," akufotokoza motero. "Makina osaka atatulukira, Archie ndi Ask Jeeves adasunga anthu ambiri, [koma] Google idatenga nawo gawo pamsika ndipo idadalitsidwa chifukwa chophatikiza, sikelo, komanso kuchita mwanzeru. Chuma cha omwe adayambitsa nawonso chafika pomwepa." Panopa pali oposa 200 miliyoni opanga padziko lonse lapansi, ndipo opeza ndalama zambiri samangotumiza zambiri; iwo akusiyanasiyana kudutsa 5 kapena kuposa mitsinje ndalama. M'malo mwake, malinga ndi Circle, ndi 22% okha omwe adapanga omwe amapeza ndalama kuchokera kumagulu ogwirizana, pomwe 18% okha amapeza kuchokera pazothandizira. 88% amapeza ndalama kudzera mwa umembala wolipidwa 53% amagulitsa maphunziro 51% amapereka maphunziro kapena ntchito 37% amagulitsa zinthu za digito 22% imapanga ndalama zothandizira 18% amapeza kuchokera pazothandizira M'munsimu muli njira zina zomwe mungagwiritse ntchito kukulitsa mtundu wanu (ndikugonjetsa mipata ya malipiro) poganizira zonsezi. Momwe Mungakwezere Chizindikiro Chanu Monga Wopanga Ochepa 1. Atsogolereni ndi ulamuliro wanu wapadera Niche amapeza kuti omvera anu ndi omwe akudziwa amatha kutsegula zitseko, koma ulamuliro ndi womwe umawapangitsa kukhala otseguka ndikukulitsa mtundu wanu kupitilira zachilendo. Ochita mabizinesi ambiri osasankhidwa amalimbikitsidwa (ndipo amayembekezeredwa) kuyika mbiri yawo kapena mbiri yawo, koma popanda ukadaulo wodziwika bwino, chidwicho sichimasintha kukhala mwayi wokhazikika. Komanso, simukufuna kuti chidziwitso chanu chisinthe kukhala "gimmick." Mukakumana ndi tsankho lomwe lingakhalepo, mtundu wanu uyenera kuyankhulana mwachangu komanso mosakayikira. Ndipo mukamayang'anitsitsa kwambiri kagawo kakang'ono kanu kapena kuyang'ana kwanu, mumadziwikiratu komanso mumafunikira. Chofunikira ndikuchepetsa mokwanira kuti palibe amene angafotokoze zomwe mumabweretsa patebulo. Pangani ma brand ndi omvera kuti amve ngati sakufuna kugwira ntchito ndi inu - ayenera kutero. Gwiritsani ntchito nsanja zanu kuti muwonetse zomwe mukuchita bwino: Mavuto omwe mwawathetsa Zotsatira zomwe mwayendetsa (kuphatikiza deta, maumboni, maphunziro amilandu, maumboni, zisanachitike ndi pambuyo pake) Zida zomwe mumagwiritsa ntchito kufika kumeneko Maphunziro omwe mwaphunzira Lankhulani pamitu yomwe muli ndi zochitika zapadera komanso chidwi chenicheni. Tsopano, izi sizikutanthauza kuti muyenera kunyalanyaza kapena kutsitsa dzina lanu, inde. Dzina lanu ndi gawo la zomwe zimakupangitsani inu, koma zitengeni ngati nkhani yomwe imakulitsa malingaliro anu ndikupangitsa kuzindikira kwanu kukhala kosiyana, osati maziko a mtengo wanu. Pakapita nthawi, kusinthaku kumapangitsa kuti mtundu wanu ukhale wosangalatsa kukhala wofunikira. Goldie Chan wachita ntchito yodabwitsayi. Wolemba, wokamba nkhani, ndi LinkedIn Top Voice pazolemba zaumwini, Chan samasiya mwala wosasinthika zikafikakugawana zomwe zidamufikitsa pamenepo. Mutu wa mbiri yake ndi mbiri yake mwatsatanetsatane ziyeneretso zake ndi zomwe wachita, kuphatikiza kukhazikitsa bungwe, kugwira ntchito ndi makampani a Fortune 500, komanso njira zotsogola zamagulu onse oyambira komanso mabungwe akulu ngati Nerdist. 2. Pezani malingaliro anu olimba mtima Pali mwambi wakale woti ngati anthu awiri amavomerezana nthawi zonse, m'modzi wa iwo safunikira. Pamlingo wina, zomwezi zimachitikanso m'zachuma za opanga. Ngati mukungonena kapena kugawana zinthu zofanana ndi wina aliyense, bwanji wina angasankhe inu kuposa ena? Apatseni zomwe sangapeze kwina kulikonse. Pezani malingaliro anu akuthwa; malingaliro anu olimba mtima, zikhulupiriro, kapena njira zomwe zimatsutsa zikhalidwe ndikukonzanso momwe anthu amaganizira zavuto, mutu wovuta, kapena makampani. Ndi zomwe zimakupangitsani kutchulidwa, kutchulidwa, kuyitanidwa, ndi kukumbukira. Mwachitsanzo, mmalo mongogawana zomwe mwakumana nazo, fotokozani zomwe anthu ambiri akulakwitsa komanso zomwe mwachita mosiyana. Kusiyanaku kumawoneka motere: ❌ "Ulendo wanga ngati ___" ✅ "Chifukwa chiyani makampani ambiri amalephera ku ___ - ndi zomwe zimagwira ntchito" Koma musaganize kuti muyenera kumangogwedeza nthenga kuti mungoima. Mnzanga ndi Marketing & Brand Speaker, Chirag Nijjer, akufotokoza kuti, "Anthu amamva 'malingaliro olimba mtima' ndikuganiza kuti akuyenera kukhala ovuta kapena otsutsana. Sichoncho. Malingaliro amphamvu kwambiri ndi lens yomwe mumagwiritsa ntchito pazinthu zonse zomwe mumachita. " Nijjer's ndi funso lomwe lidabwera pophunzira momwe ma brand amapulumuka pakasinthidwe kwakukulu - "Ndi nkhani yanji yomwe mukufuna kunena?" "Starbucks inatsala pang'ono kudzitaya mu 2008 kuthamangitsa othamanga ndi omwe akupikisana nawo mpaka Howard Schultz atabweranso ndikusinthanso ndalama kuzinthu monga mipando ya ergonomic ndi makina ang'onoang'ono," akupitiliza Nijjer.
Onani izi pa Instagram Cholemba chomwe Chirag Amalankhula | Katswiri wa Mbiri Yotsatsa Zamalonda & Keynote (@chiragspeaks) "Zisankho zotere zinali zomveka kubwerera ku nkhani zawo komanso" nkhani "yokhala malo achitatu." Amanenanso kuti chilango chomwechi chimagwiranso ntchito kwa mlengi aliyense womanga chinthu chomwe chiyenera kukhalitsa. Kodi mukufuna kunena nkhani yanji ndi mtundu wanu? 3. Pangani & kukhala ndi kugawa kwanu Kafukufuku adapezapo kuti 42% ya omwe amapanga YouTube amatha kutaya ndalama zoposa $50,000 pachaka ngati mwayi wawo wa akaunti ukathetsedwa. Mwanjira ina, YouTube ili ndi mphamvu yayikulu pa omvera ake komanso zomwe amapeza. Ichi ndichifukwa chake kugawa kwawo ndi chimodzi mwazinthu zofunika kwambiri zomwe mungapange. Mitundu yolimba kwambiri siyidalira pamasamba ochezera kapena kuwonekera kwa anthu ena, zomwe zimawapangitsa kukhala pachiwopsezo cha kusintha kwa ma aligorivimu, kusintha zinthu zofunika kwambiri, kapena kuchotsedwa pamanetiweki akuluakulu. M'malo mwake, amapanga maubwenzi achindunji ndi omvera awo kuti athe kuyang'anira mayendedwe awo, mauthenga, mitengo, ndi zina. Kodi mungachite bwanji zimenezi? Yambani kutolera maimelo msanga. (HubSpot Marketing Hub ikhoza kukuthandizani apa.) Gwiritsani ntchito malo ochezera a pa Intaneti monga gawo lodziwira - osati maziko anu. Sungani zomwe zili patsamba lanu kapena pulogalamu yomwe mumawongolera. Ikani patsogolo nsanja zomwe omvera anu amatenga nawo mbali, osati kungoyenda. Khalani ndi zokambirana. Mvetserani. Funsani ndikuyankha mafunso. Konzani kuti mugawane pakati pa anzanu, osati chiwerewere pakati pa alendo. Mukakhala ndi kugawa kwanu, mumachepetsa kudalira alonda a pazipata ndikupanga njira yokhazikika, yowonjezereka ya kukula. 4. Pangani / perekani ndalama zomwe mukudziwa kale Gawo la malonda opambana ndikugawana zambiri zamtengo wapatali, koma sizikutanthauza kuti muyenera kuzipereka kwaulere. Opanga ambiri amapezeka kuti akugawana nzeru, upangiri, kapena ukatswiri osatengera kufunika kwa chidziwitsocho kwa nthawi yayitali, ndipokungayambitse kutopa ndi kuperewera kwa malipiro. Kupanga chidziwitso choyambirira kumakupatsani mwayi wokulitsa zomwe mumapeza komanso zomwe mumapeza popanda kuwonjezera kuchuluka kwa ntchito yanu. Kupanga zinthu kumatha kukhala kosiyanasiyana. Zina mwazodziwika komanso zothandiza ndi: Maphunziro a pa intaneti (Odzichitira okha kapena pa Udemy, Skillshare, Ophunzitsidwa) Maphunziro Zithunzi mabuku (digito kapena kusindikiza) Kulembetsa kwazinthu/mamembala (ie, Patreon, Substack, kapena HubSpot Content Hub) Nkhani zamakalata Mwachitsanzo, yang'anani wopanga Bianca Byers, wotchedwa Bianca Bee. Byers ndi katswiri wazofalitsa yemwe adagwirapo ntchito ku E!, The Oprah Winfrey Network, TMZ, VH1, FOX networks, ndi Paramount Pictures, pakati pa ena. Wasintha ukatswiri wake kukhala mabuku atatu, pulogalamu yolankhulirana pa YouTube, mzere wodzikongoletsera, komanso mawonekedwe ake ndi ma media.
Onani izi pa Instagram Wolemba Bianca Bee 💜🐝 (@itsbiancabee) Iye akufotokoza kuti: “Kugwira ntchito pa wailesi yakanema kwa zaka zoposa khumi kunandiphunzitsa kuti ndisamangodalira njira imodzi yokha yopezera ndalama. Langizo langa kwa opanga ndikupangira ndalama zomwe mukudziwa kale m'njira yomwe imawoneka yogwirizana, osati kuchita mantha kupanga mitsinje ingapo pansi pa ambulera yamtundu umodzi. Pamene masomphenya anu amveka bwino, omvera anu adzatsatira. Simuyenera kusankha pakati pa ntchito ndi bizinesi. Ukhoza kuchita zonse ziwiri, ndipo wina akhoza kukweza mnzake.” Nijjer akuvomereza. Adanenanso kuti, "Opanga ambiri amadikirira malire asanalipire zomwe akudziwa, koma nthawi yomweyo, amaphunzitsa msika wawo kuti aziyembekezera ukadaulo wawo kwaulere. Ndidayikanso kafukufuku wamtundu womwewo kuchokera pamavidiyo anga m'zaka zazikulu aliyense asanandiuze kuti ndinali 'wokonzeka'. " Mawu ofunikirawo adatsegula zitseko za Nijjer kumapulatifomu ngati Adobe, Shopify, ndi History Channel. Koma kodi muyenera kupanga chiyani kwenikweni? Ngati anthu amakufunsanibe funso lomwelo, yankho likhoza kukhala lopangidwa. "Zidziwitso zomwe ndimagawana muzolemba zanga ndizofanana ndi zomwe ndalemba pa Instagram komanso ndemanga yanga ya pa TV, akufanana ndi Nijjer. "Chomwe chinasintha chinali kulongedza ndi njira yogawana zidziwitso. Anthu ena amafuna kuphunzira pogwiritsa ntchito malo ochezera a pa Intaneti, ndipo ndizochepa, choncho ndi zaulere. Ena amafuna chitsogozo chaumwini ndi matani azinthu, zomwe zimawononga ndalama. Choncho, zimakhala zolipidwa. Yambani kuika luso lanu muzotengera zomwe anthu angagule mwamsanga-monga nkhani, msonkhano, kapena ndondomeko yolipira. Ponseponse, mukufuna kupangitsa kuti zikhale zosavuta kuti anthu akulipireni osafunsa momwe ndikulipiritsa pamtengo womwe mumabweretsa. 5. Samalani za maonekedwe Momentum imapangidwa ndi kunena kuti inde ku zinthu zoyenera, koma osati zonse. Pamaso pa gulu lililonse, mgwirizano, kapena mwayi, dzifunseni: Kodi izi zimakulitsa ulamuliro wanga kapena kuzindikira kwanga? Kodi ndimawongolera nkhani yanga munkhaniyi? Kodi zidzabweretsa zotsatira zooneka, monga kukula kwa omvera, mgwirizano, kapena ndalama? Kodi izi ndizofunikira kapena ndizofunikira kwa omvera anga omwe alipo? Mipata yomwe imakuyikani bwino, m'zipinda zomwe mukufuna kuti mudziwe, ndiyofunika kuitsata. Zomwe sizikugwirizana? Ndi bwino kudutsa, mosasamala kanthu za momwe amapakidwira. Ariel Gonzalez, HubSpot Content Marketing Manager ndi "Magical Marketer," akuvomereza. "Ndizokopa kunena kuti inde mwayi uliwonse umene ungakupatseni, makamaka pamene mwangoyamba kumene ulendo wanu wopanga malonda," adagawana nane. "Ndidayamba kuyika ndalama kuti ndiwonekere pa LinkedIn nditangochotsedwa ntchito. Kuyambira pamenepo, ndakhala ndikupanga zinthu, kukweza mtundu wanga, ndikuchita nawo zingapo.kuyankhula, kuphatikiza The Latino AI Summit - koma si mwayi uliwonse womwe ungakhale woyenera kwa inu. Kuwoneka chifukwa cha mawonekedwe kumakuyikani pamalo okhazikika, kusiya ena kuti afotokoze mtundu wanu m'malo mwa inu. Dziwani bwino zomwe mukufuna kuti mtundu wanu uimirire, zolinga zanu ndi zomwe zikuyenda bwino kwa inu, ndiyeno lolani kuti kumveka bwino kutsogolere inde iliyonse ndi ayi. " Gwirizanani motsatira (osati kungokwera) Upangiri wapaintaneti wachikhalidwe nthawi zambiri umanena kuti apange maubwenzi ndi anthu omwe ali ndi mphamvu zambiri kapena chikoka. Koma kwa amalonda ambiri omwe akukula, makamaka omwe amachokera m'magulu oponderezedwa, mgwirizano wapambuyo (kugwira ntchito ndi anzawo pa siteji yofanana) ukhoza kupezeka komanso wogwira ntchito. Maubwenzi amtunduwu amamangidwa pa kulemekezana, kukhulupirirana, zokumana nazo, ndi zolinga zogwirizana. Amakulolani kuti mutengere anthu wamba, kupanga limodzi zinthu zamtengo wapatali, ndikukulira limodzi osadalira kutsimikizira kwaulamuliro.
Onani izi pa Instagram Wolemba Taha Arshad (@tahalikesyou) Kaya ndikuchititsa zochitika, kupanga zinthu zogwirira ntchito (monga Half-Pakistani, LGBTQ + opanga Taha Arshad ndi Shehzad Ali Khan mu kanema pamwambapa), kapena kuyambitsa zinthu zomwe zimagawidwa, mgwirizanowu ukhoza kupititsa patsogolo kukula uku ndikulimbitsa machitidwe othandizira anthu ammudzi osati mpikisano. Izi ndi zofunikanso bwino: Opanga ang'onoang'ono omwe ali ndi otsatira 10,000-100,000 nthawi zonse amapereka mwayi wokwera pa dola kuposa maakaunti akulu. Awanso ndi omwe amatsatsa gulu adachita bwino kwambiri mu kafukufuku wathu. Izi zimabweretsa zabwino ku mgwirizano wa anzanu ndi anzawo, kukhala omanga anthu ammudzi komanso bizinesi yanzeru. 6. Pemphani ndalama zothandizira ndi mapulogalamu a olenga ochepa Kupeza mapologalamu othandizira ndi ndalama ndizofunikira kwambiri pamabizinesi atsopano, makamaka kwa opanga ochepa. Thandizo ndi ndalama zoyang'ana pang'ono sizinali zofala monga momwe zinalili zaka zingapo zapitazo, koma zikadalipobe. Nazi zochepa zomwe mungayang'ane: NALAC Fund for the Arts: Pulogalamu yokhayo yothandizira dziko lonse yomwe imathandizira akatswiri a Latinx/é, azikhalidwe, ndi mabungwe aluso ku U.S. ndi Puerto Rico. Chiyambireni kukhazikitsidwa kwake, NALAC yapereka ndalama zoposa 1,300 zokwana $8 miliyoni. The Diverse Book Mentorship Programme: Mothandizidwa ndi We need Diverse Books, pulogalamuyi imalumikiza olemba mabuku a ana akuda ndi akatswiri amakampani osindikizira kuti apangitse munthu aliyense payekhapayekha, kuthandizira pa intaneti, komanso chitukuko chaukadaulo. Zoyenera kwa opanga omwe amamanga m'mabuku ndi zolemba. Pinterest Inclusion Fund: Kodi ndinu okonda kupanga Pinterest? Pinterest's inclusion fund ikufuna kukweza zolengedwa za madera omwe anali osowa m'mbiri kudzera mu thandizo la ndalama ndi maphunziro. Kuphatikiza pa thandizo la ndalama, otenga nawo mbali atha kulowa nawo pulogalamu ya milungu isanu ndi umodzi ya momwe angapambane pa Pinterest, mothandizidwa ndi mwayi wopeza ndalama ndi zina zambiri. Brown Girl Angels: Brown Girl Angels ndi gulu lapadziko lonse lapansi la angelo achikazi aku South Asia, ma venture capitalists, ndi oyambitsa. Mamembala amayika ndalama m'makampani omwe ali m'magulu onse omwe akukweza mbewu kukhala mizere A ndipo ali ndi woyambitsa wamkazi m'modzi waku South Asia. Amaperekanso maphunziro, zochitika zapaintaneti, ndi zina zambiri kuthandiza oyambitsa "asungwana ofiirira" kuphunzira ndikukulitsa mabizinesi awo. Cartier Women's Initiative (CWI): Kukondwerera zaka 20 mu 2026, Cartier Women's Initiative ndi pulogalamu yazamalonda yapadziko lonse yomwe imapatsa mphamvu azimayi omwe amayendetsa kusintha kwa chikhalidwe ndi chilengedwe popereka thandizo lazachuma, chikhalidwe, komanso luso kuti akulitse mabizinesi awo ndikukulitsa luso lawo la utsogoleri. Chaka chilichonse, amapereka zopereka zitatu ($ 30,000-100,000), pamodzi ndi ndalama za anthu ndi chikhalidwe cha anthu kupyolera mu chiyanjano cha chaka chimodzi, ndi mwayi wamoyo wonse kwa mamembala a 800+ a CWI.mudzi. Gulu la Creative Collective - Lakhazikitsidwa ndi Imani Ellis ku New York City, gululi komanso bungwe lopanga luso lapangidwira opanga azikhalidwe zosiyanasiyana. Amapereka mndandanda wa ntchito ndi mwayi wolumikizana nawo, kuphatikiza zochitika zawo zapamwamba, CultureCon. LinkedIn Creator Accelerator Program: LinkedIn imapereka pulogalamu ya milungu isanu ndi umodzi, pomwe otenga nawo mbali ofunitsitsa atha kuchitira umboni masomphenya awo ndi zatsopano zikukhala moyo. Gulu losankhidwa limapeza mwayi wambiri wokulitsa mawu awo pamayendedwe ochezera a pa Intaneti ndi thandizo la $15,000. Ngakhale kuti sizinali zachindunji kwa anthu omwe sali odziwika bwino, pulogalamuyi yakula mpaka ku India, Brazil, ndi UK, kusonyeza kudzipereka kwa pulatifomu ku mgwirizano wapadziko lonse. Izi ndizabwino kwa omwe akufuna amalonda a B2B, opanga, komanso olimbikitsa. Inclusive Media Initiative: Pulogalamuyi yopangidwa ndi Pixability imathandizira kulumikiza malonda ndi opanga osiyanasiyana ndikuyendetsa chilungamo choyezera komanso chokhazikika kudzera mwa mwayi wazofalitsa. Odziwika Amos Ingredients for Success (FIS) Entrepreneurs Initiative: IFS, mogwirizana ndi US Black Chambers Incorporated (USBC), inakhazikitsidwa mu 2020. Imapanga njira kuti eni ake amalonda akuda achite bwino popereka $ 150,000 mphoto zazikulu, maphunziro, maphunziro, maukonde atatu. HerSuiteSpot: utsogoleri wokhazikitsidwa ndi umembala wa azimayi omwe akufuna kukulitsa chikoka, ndalama, komanso mabizinesi omwe angabwereke. Mamembala amapeza mwayi wopeza maphunziro opititsa patsogolo utsogoleri, kuphunzitsa, thandizo labizinesi nthawi yeniyeni, zopereka ndi mwayi wopeza ndalama, komanso zokambirana, zowonera, ndi zina zambiri. Bungwe la HerRise Microgrant limaperekanso $ 1000 kwa mabizinesi omwe amatsogozedwa ndi amayi omwe alibe ndalama mwezi uliwonse. Mukuyang'ana zina? Onani nkhani yathu, "Mphatso Zapamwamba Zamalonda Kwa Oyambitsa Oyambitsa Osayimira." Palinso ndalama zambiri za federal zomwe zimapezeka kudzera ku Minority Business Development Agency. 7. Gwirizanitsani ndi ma brand omwe amalimbikitsa ndikuyika patsogolo kuphatikizidwa Pomwe mu 2025, machitidwe aboma adapangitsa kuti mitundu ina ichotse mapulogalamu ndi zoyambitsa zawo zosiyanasiyana, zofananira, ndi zophatikizika (DEI), gulu labwino la ena adakhazikika ndikumanga molimbika mapulogalamu opanga mozungulira. Malinga ndi kutsata kwa Morning Consult's 2025, ma brand omwe adasunga zomwe adalonjeza ku DEI adawonanso ziwopsezo zikukwera ndi 3.2 point pachaka. Izi ndizofunika kwa inu monga wopanga ochepa, osati chifukwa choti angakulimbikitseni, komanso chifukwa komwe mumasankha kukhala ogwirizana ndi gawo la mtundu wanu. Kuphatikiza apo, mayanjanowa amakhala ogwirizana kwambiri, olingana, komanso amakupangitsani kukhala bwenzi lanthawi yayitali m'malo mongoyang'ana mabokosi osiyanasiyana. Kutengera kagawo kakang'ono kanu, awa ndi anzanu ochepa omwe mungaganizire. Kukongola Kwambiri Ulta Beauty yakhala imodzi mwa zitsanzo zowoneka bwino za mtundu womwe sunayang'anire pomwe malamulo aboma adasintha. Wogulitsa kukongola adasunga zofunikira zokhazikitsidwa ndi BIPOC za MUSE Accelerator, zomwe zimapereka oyambitsa mitundu isanu ndi itatu yokongola kuchokera kumadera omwe sali oimiridwa ndi maphunziro a masabata 10 okhudza mtundu, njira zogulitsira, komanso kukonzekera malonda. Wotenga nawo mbali aliyense amalandiranso $ 50,000 yandalama ndi mphotho yowonjezera ya $ 10,000 mogwirizana ndi Fifteen Percent Pledge. Ngati ndinu okonda kukongola kapena bizinesi, iyi ndi imodzi mwamapulogalamu ofunikira omwe alipo. HubSpot Pulogalamu yopanga ya HubSpot imagwira ntchito ndi ma podcasters, opanga makanema, ndi omanga media omwe zomwe zili patsamba zimafikira omvera. Chomwe chimasiyanitsa pulogalamu yathu ndi njira zake zosankhira: HubSpot imayesa opanga kutengera kulumikizana ndi omvera ake, mtundu wa kupanga, talente yolandila, kufikira kwa anthu, komanso zolinga zathu. Mulingo womalizawu ndi wadala komanso wokhazikika, osati wochita zinthu. Ngati ndinu wopanga bizinesi, malonda, bizinesi, kapena ntchito, izi ndi zofunika kuzifufuza. Spotify Spotify mosakayikira wapanga imodzi mwamawonekedwe ophatikizika kwambiri pazama media kwa opanga makamaka. Idayamba mu 2022, thumba lake la Creator Equity Fund lidayamba pang'onopang'ono, koma tsopano likubweza mwakachetechete mapulogalamu angapo omwe angapindule nawo anthu osowa monga: Kawirikawiri: Amawunikira ndikukulitsa ojambula akuda ndi ma podcasters papulatifomu; EQUAL: Zowunikira chimodzimodzi kwa opanga azimayi padziko lonse lapansi NextGen: Ndalama zophunzirira, zida, ndi maphunziro ku HBCUs, kuphatikiza Spelman College, Howard University, Hampton University, ndi North Carolina A&T. Zinapangidwa makamaka kuti zimange chotsatirakupanga opanga ma audio osiyanasiyana. Open Doors Fund: UK Initiative yomwe imapereka zofunikira kuti zithandizire malo omwe achinyamata amasonkhana, kupanga, ndikuchita nawo zojambulajambula, makamaka m'madera omwe alibe chitetezo. Spotify adatsimikiziranso mapulogalamu onsewa mu 2024 Equity & Impact Report. Chifukwa chake, ngati mukupanga podcast, zomvera, kapena nyimbo (kapena mukulakalaka), Spotify ndiyofunika kuyang'ana mwayi wogwirizana ndi kukulitsa. 8. Tetezani nkhani yanu pamene mukukula Pamene mtundu wanu uyamba kuwonekera, ofalitsa ndi omvera angayese kukuchepetsani kuti mukhale nkhani imodzi. Izi ndizofala makamaka kwa amalonda ochokera kumadera osowa, omwe ntchito zawo zitha kuchepetsedwa kukhala nkhani zoyendetsedwa ndi anthu m'malo mozindikirika chifukwa cha kuchuluka kwake. Khalani tcheru kuti dzina lanu lisapangidwe. Izi zikutanthauza kusindikiza mosadukiza zomwe zikuwonetsa kuzama, kusiyanasiyana, komanso kulingalira mwanzeru - osati kungokumana ndi munthu. Zimatanthauzanso kuthana ndi kusamvetsetsa bwino zikachitika, m'malo molola ena kuti akufotokozereni nkhani yanu. "Mgwirizano uliwonse, gawo lililonse la atolankhani, gawo lililonse lomwe mumayimilira ndi wina yemwe amakonzera omvera anu," akufotokoza Nijjer. "Ndimaphunzira zamtundu womwe wapulumuka kwazaka zambiri zakusintha, ndipo omwe adataya njira yawo pafupifupi nthawi zonse amatero polola mphamvu zakunja kuwauza zomwe akukula. Chifukwa chake ndimakhala ndi nkhani yanga momwemo: mwayi uliwonse umasefedwa ndi funso ngati umalimbitsa nkhani yomwe ndikumanga kapena kuichepetsa. Chilango chimenecho chimatanthauza kukana zinthu zomwe zimawoneka bwino papepala, ndipo zimakulitsa luso lanu lopanga nkhani. Pro Tip: Nijjer amauza wopanga aliyense yemwe amagwira naye ntchito kuti apange zomwe amazitcha "chikalata chodalirika." “Khalani pansi ndi kulemba nkhani zanu zazikulu, chiyambi chanu, zimene mwasintha, mfundo zanu, m’chinenero chenicheni chimene mungafune kuti wina agwiritse ntchito akamalankhula za inu. Kenako nenani nkhanizo mosasinthasintha, muzomwe muli nazo, pamasitepe, m'mafunso, kotero kuti chilankhulocho chimangochitika kwa anthu omwe akuzungulirani. ” "Umu ndi momwe mumapangira zomwe ndimatcha 'Brand Echos,' pomwe omvera anu amayamba kubwereza malingaliro anu m'mawu anu. Simumateteza nkhani yanu posewera chitetezo. Mumachiteteza mwa kufotokoza momveka bwino komanso mobwerezabwereza kotero kuti palibe amene anganene zomwe mukunena. “ Mafunso okhudza kukweza mtundu wanu ngati opanga ochepa Kodi vuto lalikulu kwambiri kwa mabizinesi osaloledwa ndi liti? Kupeza ndalama zambiri, ma network, ndi malipiro ofanana ndizomwe zimalepheretsa opanga ndi mabizinesi ochokera kumadera omwe sayimiriridwa. Kafukufuku akuwonetsa kuti opanga ochepa amapeza ndalama zochepa kwambiri poyerekeza ndi anzawo oyera - makamaka: Osonkhezera akuda amapeza zochepa ndi 34.04%, olimbikitsa ku South Asia amapeza zochepa ndi 30.70%, olimbikitsa ku East Asia amapeza 38.40% zochepa, ndipo osonkhezera aku Southeast Asia amapeza zochepa 57.22%. Pamwamba pa izi, kukondera kwa algorithmic komanso kuchulukirachulukira kwa ndalama zamtundu kumatanthauza kuti opanga ochepa nthawi zambiri amayenera kulimbikira kuti awonekere. Ichi ndichifukwa chake kumanga kagawidwe kake, njira zopezera ndalama zosiyanasiyana, komanso kulumikizana ndi ma bwenzi ophatikizika sizinthu zabwino chabe kukhala nazo - ndizofunikira kwambiri. Chifukwa chiyani chizindikiro chaumwini chili chofunikira kwa omwe adayimilira ochepa? Kupanga mtundu wamunthu kumathandiza kulambalala alonda achikhalidwe, kupanga chidaliro mwachindunji ndi omvera, ndikupanga njira zopezera ndalama. Ngakhale mutakhala kuti mulibe chiwonetsero chofananira kapena zida, mbiri yanu ndi kudalirika kwanu zimakuyankhulirani. Kodi njira yachangu yokulitsira mtundu lero ndi iti? Palibe buku limodzi losewerera, koma opanga omwe akukula mwachangu pakadali pano amagawana zinthu zingapo zofanana. Opanga omwe amapambana ndi omwe amatsogolera ndi malingaliro enieni, odalirika; kuwonetsa nthawi zonse pamapulatifomu omwe omvera awo amachita (osati mipukutu chabe); ndi kupanga ndalama msanga m'malo modikirira mpaka atamva kuti ndi "okonzeka". Kugwirizana kwapambuyo pake ndi opanga anzawo kumathanso kufulumizitsa kukula mwachangu kuposa kuthamangitsa kutsimikizika koyambira pansi, makamaka koyambirira. Pangani mtundu womwe mukufuna kuwona padziko lapansi Chuma cha olenga sichinayambe chapezekapo, koma chimakhalanso chopikisana. Kwa olenga ochepa ndi amalonda, upawiri umenewo ndi womveka. Zopingazo ndi zenizeni, koma momwemonso mwayi. Njira zisanu ndi zitatu zomwe zili m'nkhaniyi sizokhudza kugwira ntchito mozungulira dongosolo lomwe lingakhale losakhululukamagulu osasankhidwa, koma zomanga china chokhalitsa kuposa dongosolo limenelo: chizindikiro chokhala ndi ulamuliro weniweni, omvera omwe muli nawo, ndi chitsanzo cha bizinesi chomwe sichidalira pa nsanja imodzi, mlonda, kapena mayendedwe. Makampani omwe adasungabe kudzipereka kwawo kosiyanasiyana mu 2025 awona ma metrics okwera kwambiri akukwera ndi 3.2 point pachaka pa Morning Consult, kuwonetsa kuti msika ndiwopindulitsa kuphatikiza, osabwereranso. Ndipo mosasamala kanthu za zopinga, ndiwo malo omwe mukumangamo. Opanga omwe adzapambane zaka khumi zikubwerazi sizongofuula kapena kutsatiridwa kwambiri. Ndiwo omwe amamveka bwino pazomwe amayimira, osamala kwambiri za komwe amapita, komanso osamala kwambiri poteteza nkhani yomwe akunena. Muli kale ndi malingaliro omwe palibe wina angatengere. Tsopano ndi nthawi yoti mupange mtundu kuti ugwirizane nawo. Takulandirani ku Breaking the Blueprint — mndandanda wa HubSpot wokhudzana ndi zovuta zapadera komanso zokumana nazo za mabizinesi ang'onoang'ono komanso akatswiri ochokera kumadera osadziwika bwino ku United States. Onani mitu ndi nkhani zomwe zimalimbikitsa osiyanitsa awa, kukweza ntchito, kuthandiza amalonda kukulitsa mabizinesi awo, komanso, zonse zimalimbikitsa kupambana kwa anthu osasankhidwa pamsika wamakono.
