Bere a nnipa pii da so ara gye akyinnye no, wɔhwɛ kwan sɛ wiase nyinaa adebɔfo sikasɛm bedu $1.18 ɔpepepem USD wɔ afe 2032. Na wɔ adebɔfo nketewa ne nnwumayɛfo a wofi akuw a wonni ananmusifo mu fam no, saa bere yi yɛ nea ɛho hia titiriw. Digitals bere no ama akwan a enni awiei aba a wɔbɛfa so ada wɔn ho adi, nkitahodi, ne mpɔtam hɔfo wɔ atiefo a wɔyɛ soronko mu. Wɔde aba hann mu ɛyaw nsɛntitiriw ne adwumayɛ hokwan ahorow a kan no na ɛtu wɔ radar ase, na obiara nni hɔ a wasiesie no yiye sɛ ɔbɛboa ma wɔahyɛ no ma sen adebɔfo a wofi saa akuw no ara mu. Sɛ́ wobɛyɛ obi a ɔbɔ nneɛma a odi yiye no yɛ den ma obiara, nanso ɛyɛ den titiriw ma adebɔfo kakraa bi, a nhwehwɛmu ahorow si so dua sɛ sɛ wɔkyekyem pɛpɛɛpɛ a, wonya 50% a ennu wɔn mfɛfo aborɔfo no. Branding betumi aboa ma wɔato saa nsonsonoe yi mu. Ɛnnɛ, asɛmmisa no nyɛ sɛ ebia woyɛ ahunmu no dea — woyɛ koraa. Mmom no, ɛyɛ sɛnea wokyekye ahyɛnsode bi a wowɔ tumi ankasa, atiefo anokwafo, ne adwuma a ebenya nkɔso wɔ tebea a emu yɛ den mu. Wɔ saa asɛm yi mu no, yɛbɛkyɛ afotu awotwe a wubetumi de adi dwuma a ɛbɛboa wo ma woayɛ saa pɛpɛɛpɛ. Nsɛm a Wɔahyehyɛ Ɔbɔadeɛ no Sikasɛm Tebea Sɛnea Wobɛma Wo Brand So Sɛ Ɔbɔadeɛ Kakraa FAQs fa wo brand a wobɛma so sɛ minority creator ho Si brand a wopɛ sɛ wuhu wɔ wiase no Ɔbɔadeɛ no Sikasɛm Tebea Akyinnye biara nni ho sɛ ɔbɔadeɛ sikasɛm renya nkɔso ntɛmntɛm. HubSpot nhwehwɛmu hunuu sɛ nnwumakuo 89% ne content creator anaa influencer yɛɛ adwuma wɔ afe 2025 mu, na 77% ayɛ nhyehyɛeɛ sɛ wɔde sika pii bɛto influencer marketing mu afe yi. Nanso, ɛmfa ho sɛ agye din no, bɛyɛ 96% a wɔyɛ adebɔfo da so ara nya sika a ennu $100K afe biara. Ɛno yɛ nsonsonoe kɛse a ɛda wɔn a wonya sika a ɛtra hɔ daa ne wɔn a wɔnyɛ saa ntam. Forbes boafo Jason Davis kyerɛ sɛ eyi te saa efisɛ adwuma no anyin na nnwumakuw a wɔyɛ nneɛma no reyɛ wɔn sika a wɔde asie no mu den ama wɔn a wɔwɔ nkɛntɛnso “a wɔada no adi.” Ɔkwan foforo so no, ahonyade dɔɔso wɔ adebɔfo kakraa bi mu. Ɔkyerɛkyerɛ mu sɛ: “Mfiase no tua sɔhwɛ ne adwuma titiriw so ka.” "Bere a mfiri a wɔde hwehwɛ nneɛma mu bae no, Archie ne Ask Jeeves kuraa kar no mu, [nanso] Google nyaa gua so kyɛfa na wonyaa akatua denam nkabom, nsenia, ne kum a wɔde nteɛso mae so. Ɔbɔadeɛ sikasɛm adu saa beae koro no ara." Mprempren adebɔfo bɛboro ɔpepem 200 na wɔwɔ wiase nyinaa, na ɛnyɛ sɛ wɔn a wonya sika kɛse no de pii reto gua kɛkɛ; wɔreyɛ diversifying wɔ 5 anaa nea ɛboro saa revenue streams. Nokwarem no, sɛnea Circle kyerɛ no, adebɔfo 22% pɛ na wɔbɔ amanneɛ sɛ wonya sika fi affiliate revenue mu, bere a 18% pɛ na wonya fi sponsorships mu. 88% nam asɔremma a wotua wɔn ka so nya sika 53% tɔn adesua ahorow 51% de ntetee anaa nnwuma ma 37% tɔn dijitaal nneɛma 22% na ɛma affiliate sika 18% nya sika fi sponsorships mu Ase hɔ no yɛ akwan bi a wubetumi afa so ama wo brand no anyin (na woadi akatua mu nsonsonoe so) a eyi nyinaa wɔ w’adwenem. Sɛnea Wobɛma Wo Brand So Sɛ Ɔbɔadeɛ Kakraa 1. Fa wo tumi soronko di anim Niche hu sɛ w’atiefo ne nipasu betumi abue apon, nanso tumidi ne nea ɛma wobue na ɛma wo brand no yɛ kɛse sen ade foforo. Wɔhyɛ nnwumayɛfo a wɔato wɔn hintidua pii nkuran (na wɔhwɛ kwan mpo) sɛ wɔmfa wɔn ankasa asɛm anaa wɔn asetram nsɛm nsi wɔn ani so, nanso sɛ wonni nimdeɛ a emu da hɔ wɔ wɔn niche no mu a, ɛntaa mma sɛ saa adwene no dan hokwan a ɛtra hɔ daa. Nea ɛka ho no, wompɛ sɛ wo nipasu bɛdan “gimmick.” Sɛ wuhyia animhwɛ a ebetumi aba a, ɛsɛ sɛ wo brand no ka bo a ɛsom ho asɛm ntɛmntɛm na akyinnye biara nni ho. Na dodow a wo niche anaa w’adwene si biribi so pɔtee no, dodow no ara na wobɛyɛ obi a wohu wo na wɔhwehwɛ wo. Nea ɛho hia ne sɛ wobɛkɔ teateaa araa ma obiara ntumi nsuasua nea wode ba pon no so no. Ma brands ne audiences nte nka sɛ wɔmpɛ sɛ wɔne wo bɛyɛ adwuma kɛkɛ — ɛsɛ sɛ wɔyɛ saa. Fa wo platform ahorow no kyerɛ nea woyɛ yiye: Ɔhaw ahorow a woadi ho dwuma no Nea afi mu aba a woahyɛ no (ka data, adanse nsɛntitiriw, nsɛm a wɔayɛ ho nhwehwɛmu, adansedi, ansa na wɔayɛ ne nea ɛbae akyi) . Nnwinnade a wode du hɔ Asuade ahorow a wusuae no Ka nsɛmti a wowɔ osuahu soronko ne anigye ankasa ho asɛm. Afei, ɛno nkyerɛ sɛ ɛsɛ sɛ wubu w’ani gu wo nipasu so anaasɛ wugu nsu so, nokwarem no. Wo nipasu yɛ nea ɛma woyɛ wo no fã, nanso fa no sɛ nsɛm a ɛfa ho a ɛma w’adwene mu dɔ na ɛma wo nhumu yɛ soronko, sen sɛ ɛbɛyɛ wo bo a ɛsom no fapem. Bere kɔ so no, nsakrae yi ma wo brand no fi nea ɛyɛ anigye so kɔ nea ɛho nhia so. Goldie Chan ayɛ eyi ho adwuma a ɛyɛ nwonwa. Ɔkyerɛwfo, ɔkasafo, ne LinkedIn Top Voice wɔ ankorankoro branding ho, Chan nnyaw ɔbo biara a wɔandan bere a ɛfanea ɛde no baa hɔ no a ɔkaa ho asɛm. Ne profile headline ne bio kyerɛkyerɛ ne fata ne nea watumi ayɛ mu kɔ akyiri, a nea ɛka ho ne adwumakuw bi a ɔhyehyɛɛ, ne Fortune 500 nnwumakuw a ɔyɛe, ne asetra mu nhyehyɛe a odii anim ma nnwuma a wɔafi ase ne ahyehyɛde akɛse te sɛ Nerdist nyinaa. 2. Hwehwɛ w’adwene a ɛyɛ akokoduru Tete asɛm bi wɔ hɔ sɛ sɛ nnipa baanu pene so bere nyinaa a, wɔn mu biako ho nhia. Ɛde besi baabi no, saa ara na ɛte wɔ ɔbɔadeɛ sikasɛm mu. Sɛ woreka nsɛm koro no ara a obiara reka kɛkɛ anaa worekyɛ a, dɛn nti na obi bɛpaw wo asen afoforo? Ma wɔn nea wontumi nnya wɔ baabi foforo biara. Hwehwɛ w’adwene a ɛyɛ nnam; w’adwene, gyidi, anaa ɔkwan a wofa so yɛ akokoduru a ɛkasa tia gyinapɛn ahorow na ɛsan hyehyɛ sɛnea nkurɔfo susuw ɔhaw, asɛmti a ɛyɛ hyew, anaa nnwuma bi a wobetumi aka ho. Ɛno na ɛma wɔtwe adwene si wo so, fa wo nsɛm ka, to nsa frɛ wo, na wɔkae wo. Sɛ nhwɛso no, sɛ́ anka wobɛka nea woanya no ho asɛm kɛkɛ no, ka nea nnipa dodow no ara reyɛ mfomso ne nea woayɛ wɔ ɔkwan soronko so mmom. Nsonsonoe no te sɛ eyi: ❌ “M’akwantuo sɛ ___” . ✅ “Nea enti a nnwumakuw dodow no ara di nkogu wɔ ___ — ne nea ɛyɛ adwuma ankasa” Nanso nsusuw sɛ ɛsɛ sɛ wokɔ robɔ ntakra sɛnea ɛbɛyɛ a wobɛda nsow kɛkɛ. M’adamfo ne Marketing & Brand Speaker, Chirag Nijjer, kyerɛkyerɛ mu sɛ, “Nkurɔfo te ‘adwene a ɛyɛ akokoduru’ na wosusuw sɛ ɛsɛ sɛ ɛyɛ nea ɛyɛ den anaasɛ ɛne ne ho bɔ abira. Ɛnte saa. Adwene a tumi wom sen biara ne ahwehwɛ a wode di dwuma wɔ biribiara a woyɛ mu ara kwa.” Nijjer’s yɛ asɛmmisa a ɛfiri adesua a wosuaa sɛdeɛ brands gyina nkwa wɔ nsakraeɛ mmerɛ akɛseɛ mu — “Dɛn ne asɛm a wopɛ sɛ woka?” Nijjer toa so sɛ: “Ɛkaa kakraa bi na Starbucks hweree ne ho wɔ afe 2008 mu de dii ahoɔhare ne akansifo akyi kosii sɛ Howard Schultz san bae na ɔsan de sika a wɔde hyɛɛ mu no kɔɔ nneɛma te sɛ nkongua a ɛyɛ adwuma yiye ne mfiri nketewa mu.”
Hwɛ saa asɛm yi wɔ Instagram A post bi a Chirag Speaks | Brand Marketing Abakɔsɛm kyerɛwfo & Ɔkasa titiriw (@chiragspeaks) "Ntease wɔ paw a ɛte saa mu nkutoo sɛ yɛbɛsan akɔ wɔn asɛm ne ‘asɛm’ a ɛkyerɛ sɛ wɔyɛ beae a ɛto so abiɛsa no so. Saa asɛmmisa biako no ne POV a metu mmirika wɔ ɔkasa titiriw biara, video biara, ne afotu ho ayɔnkofa biara mu fi mu." Ɔkyerɛ nso sɛ nteɛso koro no ara fa ɔbɔadeɛ biara a ɔresi biribi a ɛsɛ sɛ ɛtra hɔ kyɛ ho. Asɛm bɛn na wopɛ sɛ wode w’ankasa wo brand ka? 3. Si & wura wo kyekyɛ Bere bi nhwehwɛmu kyerɛe sɛ YouTube abɔfo 42% bɛhwere bɛboro dɔla 50,000 afe biara sɛ wɔtwa wɔn akontaabu kwan a wɔfa so kɔ hɔ no mu. Ɔkwan foforo so no, YouTube di tumi kɛse wɔ n’atiefo ne nea obetumi anya sika so. Ɛno nti na owned distribution yɛ agyapadeɛ a ɛho hia paa a wobɛtumi asi no mu baako. Brands a ɛtumi gyina ano paa no nnyina sohyial platforms anaa third-party visibility nko ara so, a ɛma wɔyɛ mmerɛw sɛ wɔbɛsesa algorithm, nsakraeɛ a ɛfa nneɛma a ɛhia paa, anaasɛ wɔbɛyi wɔn afiri key networks mu. Mmom no, wɔne wɔn atiefo nya abusuabɔ tẽẽ sɛnea ɛbɛyɛ a wobetumi akura wɔn cadence, nkrasɛm, bo a wɔbɔ, ne nea ɛkeka ho so tumi. Wobɛyɛ dɛn ayɛ eyi? Fi ase boaboa email ahorow ano ntɛm. (HubSpot Marketing Hub betumi aboa wo wɔ ha.) Fa social media di dwuma sɛ discovery layer — ɛnyɛ wo fapem. Backup wo nsɛm no wɔ wɛbsaet anaa app bi a wohwɛ so so. Fa asɛnka agua a w’atiefo de wɔn ho hyɛ mu denneennen di kan, na ɛnyɛ nhoma mmobɔwee kɛkɛ. Mommɔ nkɔmmɔ. Tie. Bisa nsɛm na bua nsɛm. Optimize for shareability wɔ atipɛnfo mu, na ɛnyɛ virality wɔ ahɔho mu. Sɛ wowɔ wo nkyekyɛmu no a, wotew ahotoso a wode to apon ano ahwɛfo so na wobɔ ɔkwan a ɛyɛ den, a wotumi sesa so a ɛkɔ nkɔso mu. 4. Productize/monetize wo nimdeɛ ntɛm Content marketing a edi mu no fã bi ne sɛ wobɛkyɛ nsɛm a ɛsom bo, nanso ɛno nkyerɛ sɛ ɛsɛ sɛ wode ne nyinaa ma kwa. Adebɔfo pii hu sɛ wɔrekyɛ nhumu, afotu, anaa nimdeɛ a wɔannye saa nimdeɛ no bo a edi mũ bere tenten dodo, naebetumi ama obi ayɛ hyew na ontua hwee. Saa nimdeɛ no a wode bɛyɛ adwuma ntɛm no ma wutumi susuw wo nkɛntɛnso ne sika a wunya no ho a ɛho nhia sɛ woma w’adwuma no nkɔ soro. Nneɛma a wɔyɛ no betumi afa akwan horow pii so. Nea agye din na etu mpɔn sen biara no bi ne: Intanɛt so adesua (Wɔn ankasa yɛ anaasɛ wɔ Udemy, Skillshare, Teachable) . Adwumayɛbea ahorow Nhwɛsode ahorow Nhoma (digital anaa nea wɔatintim) . Nsɛm a Wɔakyerɛw/Asɔremma (i.e., Patreon, Substack, anaa HubSpot Nsɛm a Ɛwɔ Hɔ Hub) . Nsɛm ho amanneɛbɔ nkrataa Sɛ wopɛ wiase ankasa nhwɛso a, hwɛ ɔbɔadeɛ Bianca Byers, a wɔfrɛ no Bianca Bee. Byers yɛ nsɛm ho amanneɛbɔ ho nimdefo a ne ho akokwaw a wayɛ adwuma ama E!, The Oprah Winfrey Network, TMZ, VH1, FOX nkitahodibea ahorow, ne Paramount Pictures, ne afoforo. Wadan ne nimdeɛ ayɛ no nhoma abiɛsa, YouTube ɔkasa dwumadi, ahosiesie kwan, ne n’ankasa ahyɛnsode ne nsɛm ho amanneɛbɔfo adwumayɛkuw.
Hwɛ saa asɛm yi wɔ Instagram Asɛm bi a Bianca Bee 💜🐝 (@itsbiancabee) kyekyɛɛ Ɔkyerɛkyerɛ mu sɛ, “Adwuma a meyɛe wɔ television adwuma mu bɛboro mfe du no maa mekyerɛɛ me sɛ memfa me ho nto sika biako pɛ so da Mmom no, mahyɛ da sɛ mɛma m’ankasa m’ahyɛnsode no anyin aka me da biara da adwuma ho, ma manya sika foforo afi dwumadibea ahorow a mewɔ mu na madan me nne ayɛ no nneɛma a wotumi hu a ɛsom m’atiefo ankasa.” M’afotuo ma adebɔfoɔ ne sɛ wobɛnya sika wɔ wo nimdeɛ mu ntɛm wɔ ɔkwan a ɛte nka sɛ ɛne ne ho hyia so, na ɛnsɛ sɛ wosuro sɛ wobɛkyekyere nsuo pii wɔ brand umbrella baako ase. Sɛ w’anisoadehu mu da hɔ a, w’atiefo no bedi akyi. Ɛho nhia sɛ wopaw adwuma ne adwumayɛ. Wubetumi ayɛ abien no nyinaa, na obiako tumi ma ɔfoforo no so.” Nijjer pene so. Ɔkyekyɛɛ sɛ, “Abɔdeɛ dodoɔ no ara twɛn ahwehwɛdeɛ bi a wɔde wɔn adwene bu ansa na wɔagye sika wɔ deɛ wonim no ho, nanso berɛ korɔ no ara mu no, wɔretete wɔn gua no ma wɔahwɛ wɔn nimdeɛ kwan kwa. Meboaboaa brand nhwehwɛmu koro no ara a efi me video ahorow mu no ano yɛɛ no ɔkasa titiriw mfe pii ansa na obi reka akyerɛ me sɛ ‘masiesie me ho’.” Saa ɔkasa titiriw no buee apon maa Nijjer kɔɔ platform ahorow te sɛ Adobe, Shopify, ne History Channel so. Nanso dɛn ankasa na ɛsɛ sɛ woyɛ? Sɛ nkurɔfo kɔ so bisa wo asɛm koro no ara a, ɛda adi sɛ mmuae no betumi ayɛ nea woayɛ. “Nimdeɛ a mekyɛ wɔ me kasa titiriw mu no yɛ nimdeɛ koro no ara a ɛwɔ me Instagram nsɛm ne me TV so nkyerɛkyerɛmu akyi, Nijjer ka ho asɛm. "Nea ɛsakrae ne sɛnea wɔde nneɛma gu mu ne ɔkwan a wɔfa so kyekyɛ nsɛm no. Nnipa binom pɛ sɛ wɔfa sohyial media so sua ade, na ɛno yɛ mmɔdenbɔ a ɛba fam, enti ɛnyɛ hwee. Afoforo pɛ ankorankoro akwankyerɛ ne nneɛma tɔn pii, a ɛho ka yɛ den. Enti, wɔbɛyɛ nneɛma a wotua ho ka. Fi ase de wo nimdeɛ gu nsukorade a nkurɔfo betumi atɔ ntɛm mu — te sɛ ɔkasa, adwumayɛbea, anaasɛ nhyehyɛe a wotua ho ka. Saa nneɛma a wɔde kyekyere nneɛma no ne nea ɛkyerɛkyerɛ gua no sɛ wɔmfa wo bu wo sɛ ɛnyɛ ɔbenfo kɛkɛ na mmom ade a wɔyɛ.” Sɛ yɛka ne nyinaa bom a, wopɛ sɛ woma ɛyɛ mmerɛw ma nkurɔfo sɛ wobetua wo ka a wommisa sɛnea wɔyɛ na wogye bo a wode ba ankasa no ho ka. 5. Paw nea wotumi hu no yiye Wɔnam nneɛma a ɛfata a wɔka sɛ yiw so na ɛma ahoɔden, nanso ɛnyɛ biribiara. Ansa na panel, partnership, anaa feature hokwan biara bɛba no, bisa wo ho sɛ: So eyi ma me tumidi nyin anaasɛ m’adwene ara kwa? So midi m’asɛm no so wɔ saa asɛm yi mu? So ɛbɛma wɔanya nneɛma a wotumi hu, te sɛ atiefo nkɔanim, fekubɔ, anaa sika a wobenya? So eyi fa m’atiefo a wɔwɔ hɔ dedaw no ho anaasɛ ɛsom bo? Hokwan ahorow a ɛde wo si hɔ yiye, wɔ adan a wopɛ sɛ wohu wo wom mu no fata sɛ wudi akyi. Wɔn a wɔnyɛ compound? Ɛyɛ ok sɛ wobɛtwam, ɛmfa ho sɛnea wɔakyekyere wɔn. Ariel Gonzalez, HubSpot Content Marketing Manager ne “Magical Marketer” no gye tom. Ɔkaa me kyerɛɛ me sɛ: “Ɛyɛ sɔhwɛ sɛ wobɛka yiw wɔ hokwan biara a ɛbɛba wo kwan so, titiriw bere a woadi kan wɔ w’akwantu a wode bɛkyekye ahyɛnsode no mu.” “Mehyɛɛ aseɛ de sika hyɛɛ me visibility mu wɔ LinkedIn akyi berɛ tiawa bi a wɔyii me.Efi saa berɛ no, I’ve been creating content, elevating my brand, and participating in severalkasa mu nkitahodi ahorow, a The Latino AI Summit ka ho — nanso ɛnyɛ hokwan biara na ɛbɛyɛ nea ɛfata ama wo. Sɛ wunya nea wotumi hu esiane sɛ wotumi hu nti no ma wokɔ tebea a wobɛyɛ w’ade mu, na ɛma afoforo kyerɛkyerɛ wo brand mu mmom sen wo. Ma nea wopɛ sɛ wo brand no gyina hɔ ma, nea wo botae ahorow yɛ, ne sɛnea nkonimdi te ma wo no mu nna hɔ, afei ma saa pefeeyɛ no nkyerɛ yiw ne dabi biara kwan.” Yɛ adwuma bom wɔ nkyɛnkyɛn (ɛnyɛ kɔ soro kɛkɛ) . Amanneɛ kwan so nkitahodi ho afotu taa ka sɛ wɔne nnipa a wɔwɔ tumi anaa nkɛntɛnso kɛse nnya abusuabɔ. Nanso wɔ nnwumayɛfo pii a wɔrenya nkɔso fam, titiriw wɔn a wofi akuw a wɔato wɔn hintidua mu no, afã horow a wɔyɛ biako (a wɔne wɔn atipɛnfo yɛ adwuma wɔ bere a ɛte saa ara mu) betumi ayɛ nea wobetumi anya na etu mpɔn kɛse. Wɔde saa abusuabɔ ahorow yi gyina obu, ahotoso, osuahu ahorow a wɔkyɛ, ne botae ahorow a ɛne ne ho hyia so. Wɔma wo kwan ma wo tap kɔ atiefo a wɔtaa nya mu, bom yɛ agyapade a ɛsom bo, na wobom nyin a womfa wo ho nto hierarchical validation so.
Hwɛ saa asɛm yi wɔ Instagram Asɛm bi a Taha Arshad (@tahalikesyou) kyekyɛɛ Sɛ́ ɛyɛ nhyiam ahorow a wɔbom yɛ, nneɛma a wɔbom yɛ (te sɛ Half-Pakistani, LGBTQ+ adebɔfo Taha Arshad ne Shehzad Ali Khan a wɔwɔ video a ɛwɔ atifi hɔ no mu), anaasɛ nneɛma a wɔkyɛ a wɔde bɛba no, saa fekubɔ ahorow yi betumi ama nkɔso akɔ ntɛmntɛm bere a ɛhyɛ mmoa nhyehyɛe a egyina mpɔtam hɔ mu den sen akansi. Eyi ho hia wɔ ɔkwan a wɔfa so yɛ ade mu nso: Micro-creators a wɔwɔ akyidifo 10,000–100,000 de nkitahodi a ɛkorɔn ma bere nyinaa wɔ dɔla biara mu sen akontaabu akɛse. Eyi nso ne kuw a aguadifo bɔɔ amanneɛ sɛ wodii nkonim kɛse wɔ yɛn nhwehwɛmu no mu. Eyi kyerɛ yiye ma atipɛnfo ntam biakoyɛ, a ɛyɛ mpɔtam hɔfo a wɔkyekye ne adwuma a nyansa wom nyinaa. 6. Fa sika a wɔde bɛma ne nhyehyɛe ahorow a wɔde bɛma wɔn a wɔyɛ adebɔfo kakraa bi no ho akwammisa krataa Mmoa nhyehyɛe ne sika kɛse a wobenya no yɛ akwanside kɛse ma nnwuma foforo, titiriw ma adebɔfo kakraa bi. Grants ne minority-focused funds nnyɛ nea abu so koraa sɛnea na ɛte mfe kakraa bi a atwam ni no, nanso ɛda so ara wɔ abɔnten. Kakraa bi a wubetumi ahwɛ mu ni: NALAC Fund for the Arts: Ɔman no mmoa nhyehyɛe biako pɛ a ɛboa Latinx/é adwumfo, amammerɛ mu adwumayɛfo, ne adwinni ahyehyɛde ahorow a ɛwɔ U.S. ne Puerto Rico nkutoo. Efi bere a wɔde sii hɔ no, NALAC de mmoa bɛboro 1,300 a ne nyinaa boro dɔla ɔpepem 8 ama. The Diverse Books Mentorship Program: Powered by We Need Diverse Books, saa nhyehyɛe yi de Abibifo mmofra nhoma akyerɛwfo ne nhoma tintim adwuma mu adwumayɛfo bom ma obiakofo afotu, nkitahodi mmoa, ne nsaanodwuma nkɔso. Ɛyɛ papa ma adebɔfo a wɔkyekye wɔ nhoma ne nsɛm a wɔakyerɛw mu. Pinterest Inclusion Fund: So woyɛ Pinterest ɔbɔadeɛ a n’ani gye ho? Pinterest’s inclusion fund no botae ne sɛ ɛbɛma mpɔtam a wɔato wɔn hintidua wɔ abakɔsɛm mu no adebɔ akɔ soro denam sikasɛm ne nhomasua mmoa so. Wɔ sika a wɔde bɛma akyi no, wɔn a wɔbɛkɔ bi no betumi de wɔn ho ahyɛ adapɛn asia nhyehyɛe bi a ɛfa sɛnea wobedi nkonim wɔ Pinterest so, a sika a wobenya hokwan ne nea ɛkeka ho boa. Brown Girl Angels: Brown Girl Angels yɛ wiase nyinaa kuw a wɔyɛ Asia Kesee Fam mmea abɔfo a wɔde wɔn sika hyɛ mu, wɔn a wɔde wɔn ho hyɛ mu, ne wɔn a wɔhyehyɛɛ no. Asɔremma de wɔn sika hyɛ nnwumakuw a ɛwɔ verticals nyinaa mu a wɔrema aba akɔ series A rounds mu na anyɛ yiye koraa no wɔwɔ Asia Kesee Fam ɔbea biako a ɔhyehyɛɛ no. Wɔsan nso de nkyerɛkyerɛ nsɛm, nkitahodi nhyiam ahorow, ne nea ɛkeka ho ma de boa “brown girl” founders ma wosua na wɔn nnwuma nyin. Cartier Women’s Initiative (CWI): Ɛredi ne mfeɛ aduonu wɔ afe 2026 mu, Cartier Women’s Initiative yɛ amanaman ntam nnwumayɛ nhyehyɛeɛ a ɛma mmaa tumi wɔ nnwumayɛfoɔ a wɔma asetena ne nneɛma a atwa yɛn ho ahyia mu nsakraeɛ ba denam sikasɛm, asetena, ne talente mmoa a wɔde ma de ma wɔn nnwuma nyini na wɔkyekyere wɔn akannifoɔ nimdeɛ. Afe biara, ɛma mmoa mmiɛnsa ($30,000-100,000), ne nnipa ne asetena mu kapital denam afe baako fekubɔ so, ne nkwa nna nyinaa mu kwan a wɔfa so kɔ CWI mufoɔ 800+ no nkyɛnmpɔtam. The Creative Collective — Imani Ellis na ɔde sii hɔ wɔ New York City, wɔasi mpɔtam hɔ ne adebɔ adwumayɛbea yi ama amammerɛ ahodoɔ mu adebɔfoɔ. Wɔde nnwuma a wɔakyerɛw ne nkitahodi hokwan ahorow ma, a wɔn adeyɛ titiriw, CultureCon ka ho. LinkedIn Creator Accelerator Program: LinkedIn de adapɛn asia nhyehyɛe ma, baabi a wɔn a wɔpɛ sɛ wɔde wɔn ho hyɛ mu no betumi ahu wɔn anisoadehu ne nneɛma foforo a ɛba nkwa mu. Kuw a wɔapaw no nya hokwan ahorow pii a wɔde bɛma wɔn nne ayɛ kɛse wɔ sohyial media akwan so ne mmoa a ɛyɛ dɔla 15,000. Bere a ɛnyɛ mpɔtam a wonni ananmusifo no nkutoo de, nanso dwumadi no atrɛw akɔ India, Brazil, ne U.K., na ɛkyerɛ sɛnea asɛnka agua no de ne ho ahyɛ wiase nyinaa ayɔnkofa mu. Eyi yɛ nea eye ma B2B adwumayɛfo a wɔpɛ sɛ wɔyɛ adwuma, adebɔfo, ne wɔn a wɔwɔ nkɛntɛnso. Nsɛm ho amanneɛbɔ a ɛka ho: Saa nhyehyɛe yi a Pixability yɛe no boa ma wɔde nneɛma a wɔde di dwuma ne adebɔfo ahorow di nkitaho na ɛma pɛyɛ a wotumi susuw na ɛtra hɔ daa denam nsɛm ho amanneɛbɔ hokwan ahorow so. Famous Amos Ingredients for Success (FIS) Entrepreneurs Initiative: Wɔde IFS, a wɔne US Black Chambers Incorporated (USBC) ayɛ adwuma abom wɔ afe 2020. Ɛma akwan ma Abibifoɔ nnwumawuranom a wɔrefi aseɛ no nya nkɔsoɔ denam $150,000 a wɔde bɛma wɔn a wɔdi nkonim no so. HerSuiteSpot: akannifoɔ nkitahodiɛ a egyina asɔremma so ma mmaa a wɔpɛ anuonyam a wɔkyekyere nkɛntɛnsoɔ, sika, ne nnwuma a wɔde sika bɛto mu. Asɔremma nya kwan kɔ akannifoɔ nkɔsoɔ nkyerɛkyerɛ, nteteeɛ, adwumayɛ mmoa wɔ berɛ ankasa mu, mmoa ne sikasɛm hokwan, ne adwumayɛbea, nsɛm ho amanneɛbɔ mu nsɛm, ne nea ɛkeka ho. Ahyehyɛde no HerRise Microgrant nso de $1000 ma nnwuma a mmea di anim a wonni ahoɔden ɔsram biara. Worehwehwɛ pii? Hwɛ yɛn asɛm, “Adwumayɛ ho Mmoa a Ɛkorɔn a Wɔde Ma Wɔn a Wɔhyehyɛɛ Nnwuma a Wɔafi Ase a Wɔnkyerɛ Wɔn Ho.” Ɔman no mmoa pii nso wɔ hɔ a wobetumi anya denam Minority Business Development Agency so. 7. Fa brand ahorow a ɛhyɛ nkabom ho nkuran na ɛde di kan no hyia Bere a wɔ afe 2025 mu no, aban mmara maa nnwumakuw binom gyaee wɔn nhyehyɛe ne nnwuma ahorow a ɛfa nneɛma ahorow, pɛyɛ, ne nea wɔde ka ho (DEI) no, afoforo kuw bi a ntease wom kuraa mu pintinn na wɔde nsi yɛɛ adebɔ nhyehyɛe ahorow twaa ho hyiae. Sɛnea Morning Consult 2025 tracking data kyerɛ no, brands a wɔkuraa wɔn DEI bɔhyɛ mu mpo huu net buzz scores kɔɔ soro 3.2 points afe biara. Ɛno ho hia wo sɛ ɔbɔadeɛ kakraa bi, ɛnyɛ sɛ wɔbɛkamfo wo kɛkɛ nti, na mmom sɛ baabi a wopaw sɛ wobɛyɛ ɔhokafo no yɛ wo brand no fã nso. Bio nso, saa fekubɔ ahorow yi taa yɛ nea wɔbom yɛ adwuma, ɛyɛ pɛ, na ɛda adi sɛ ɛbɛma woayɛ ɔhokafo a wobɛtra hɔ akyɛ sen sɛ ɛbɛyɛ adaka a ɛkyerɛ nneɛma ahorow. Ɛdenam wo niche so no, ahokafo kakraa bi a wubetumi asusuw ho ni. Ulta Ahoɔfɛ Ulta Beauty abɛyɛ nhwɛso ahorow a wotumi hu sen biara no mu biako a ɛkyerɛ sɛnea wɔde ahyɛnsode bi a enni n’ani bere a aban mmara sesae no. Ahoɔfɛ tɔnfoɔ no kuraa ahwehwɛdeɛ a BIPOC de sii hɔ maa ne MUSE Accelerator a ɛma ahoɔfɛ ahyɛnsodeɛ a wɔhyehyɛɛ no mfitiaseɛ awotwe a wɔfiri mpɔtam a wɔnni hɔ no adapɛn 10 adesua nhyehyɛeɛ a ɛfa ahyɛnsodeɛ ho nhyehyɛeɛ, nneɛma a wɔde ma, ne ahosiesie a wɔyɛ wɔ aguadidan mu ho. Obiara a ɔde ne ho bɛhyɛ mu nso nya $50,000 wɔ sika mu a $10,000 foforo a wɔde bɛma wɔ fekubɔ mu ne Ɔha biara mu Dunum Bɔhyɛ no. Sɛ woyɛ ɔbɔadeɛ anaa adwumayɛfo a wɔde w’adwene si ahoɔfɛ so a, eyi yɛ nhyehyɛe ahorow a ɛho hia sen biara a ɛwɔ hɔ no mu biako. HubSpot na ɛwɔ hɔ HubSpot’s creator program no ne podcasters, video creators, ne media builders a wɔn nsɛm no du adwumayɛfo atiefo nkyɛn no yɛ adwuma bom. Nea ɛma yɛn nhyehyɛe no da nsow ne ne paw gyinapɛn: HubSpot gyina sɛnea wɔne n’atiefo titiriw no hyia, nneɛma a wɔyɛ no yiyedi, ahɔhoyɛfo talente, asetra mu nkɔso, ne yɛn dea botae ahorow nso so hwehwɛ adebɔfo mu. Saa gyinapɛn a etwa to no yɛ nea wɔahyɛ da ayɛ ne nhyehyɛe, na ɛnyɛ nea wɔde yɛ adwuma. Sɛ woyɛ ɔbɔadeɛ wɔ aguadi, aguadi, adwumayɛ, anaa adwumayɛ mu a, ɛfata sɛ wohwehwɛ eyi mu. Spotify a wɔde kyerɛw nsɛm Spotify ayɛ akyinnyegye sɛ ayɛ biako a ɛho hia sen biara a wɔde ka ho nhyehyɛe wɔ nsɛm ho amanneɛbɔ mu ama adebɔfo pɔtee. Wofii ase wɔ afe 2022 mu no, ne Creator Equity Fund no fii ase brɛoo, nanso seesei ɛde komm gyina nhyehyɛe ahorow pii a ɛyɛ nnam a ebetumi aboa akuw a wɔato wɔn hintidua te sɛ: Mpɛn dodow: Ɛma Abibifo adwumfo ne podcasters hyerɛn na ɛma ɛyɛ kɛse wɔ asɛnka agua so; PƐPƐPƐ: Ɛtwe adwene si saa ara so ma mmea adebɔfo wɔ wiase nyinaa NextGen: Ɛde sika ma sika a wɔde boa adesua, nnwinnade, ne adesua nhyehyɛe wɔ HBCU ahorow, a Spelman College, Howard Sukuupɔn, Hampton Sukuupɔn, ne North Carolina A&T ka ho. Wɔbɔɔ no pɔtee sɛ wɔmfa nsi nea edi hɔ noawo ntoatoaso a wɔyɛ ɔdio ahorow ahorow. Open Doors Fund: UK Initiative a ɛma nneɛma a ɛho hia ma mmeae a mmerante ne mmabaa hyiam, bɔ ade, na wɔde wɔn ho hyɛ adwinni mu, titiriw wɔ mpɔtam a wonnya mmoa yiye. Spotify san sii saa nhyehyɛe yi nyinaa so dua wɔ ne 2024 Equity & Impact Report mu. Enti, sɛ worekyekye podcast, ɔdio, anaa nnwom (anaasɛ wopɛ sɛ woyɛ), Spotify fata sɛ wohwɛ ma fekubɔ ne amplification hokwan ahorow. 8. Bɔ w’asɛm no ho ban bere a worenyin no Bere a wo brand no renya nkɔso no, ebia nsɛm ho amanneɛbɔfo ne atiefo bɛbɔ mmɔden sɛ wɔbɛtew wo so akɔ asɛm biako so. Eyi abu so titiriw ma nnwumayɛfo a wofi mmusua a wɔato wɔn hintidua mu, a ebia wɔbɛtew wɔn adwuma so ayɛ no asɛm a ɛfa nnipa ko a wɔyɛ ho mmom sen sɛ wobegye atom sɛ ɛyɛ nea ɛkɔ akyiri koraa. Ma w’ani nna hɔ na amma wo brand no anyɛ petee. Wei kyerɛ sɛ wobɛtintim nsɛm a ɛkyerɛ emu dɔ, ɛkɔ akyiri, ne ɔkwan a wɔfa so susuw nneɛma ho daa — ɛnyɛ ankorankoro osuahu nko. Ɛkyerɛ nso sɛ wubedi asɛm a ɛnhyia bere a ɛba no ho dwuma, sen sɛ wobɛma afoforo akyerɛkyerɛ w’asɛm no mu ama wo. Nijjer kyerɛkyerɛ mu sɛ: “Adwuma biara a wɔbom yɛ, nsɛm ho amanneɛbɔfo afã biara, asɛnka agua biara a wugyina so no yɛ obi foforo a ɔreyɛ w’asɛm no ama wɔn atiefo.” “Mesua brands a wɔanya nkwa mfe du du pii wɔ nsakrae mu, na ɛkame ayɛ sɛ wɔn a wɔhweree wɔn kwan no yɛɛ saa bere nyinaa denam ma a wɔmaa abɔnten tumi ahorow kyerɛ wɔn nipasu bere a wɔrenyin no so. Enti me ne m’ankasa m’asɛm di dwuma saa ara: Hokwan biara nya filtered through the question of if it reinforces the story I‘m building or dilutes it. That discipline means saying dabi to things that look good on paper, and it’s one of the hardest skills a ɔbɔadeɛ betumi anya nkɔso. Pro Tip: Nijjer ka kyerɛ ɔbɔadeɛ biara a ɔne no yɛ adwuma sɛ ɔmmɔ nea ɔfrɛ no “ahotoso krataa.” “Tena ase kyerɛw w’asɛm atitiriw, wo mfiase, wo nsakrae ahorow, w’asɛmti no, wɔ kasa pɔtee a wobɛpɛ sɛ obi foforo de di dwuma bere a ɔreka wo ho asɛm no mu. Afei ka saa nsɛm no daa, wɔ wo nsɛm mu, wɔ asɛnka agua so, wɔ nsɛm a wobisabisa mu, ma kasa no bɛyɛ nea ɛba ara kwa ma nnipa a wɔatwa wo ho ahyia no.” “Saa na wokyekye nea mefrɛ no ‘Brand Echos,’ baabi a w’atiefo fi ase san ka w’adwene bio wɔ wo nsɛm mu. Wommɔ w’asɛm no ho ban denam defense a wobɛbɔ so. Wobɔ ho ban denam nea ɛda adi pefee na woka no mpɛn pii araa ma ɛnsɛ sɛ obiara susuw nea woreka ho asɛm no ho. “ . FAQs fa wo brand a wobɛma so sɛ minority creator ho Dɛn ne asɛnnennen kɛse a ɛwɔ hɔ ma nnwumayɛfo a wɔato wɔn hintidua no? Kapital, nkitahodi nhyehyɛe, ne akatua a ɛfata a wobenya no da so ara yɛ akwanside a ɛkɔ so daa sen biara ma adebɔfo ne nnwumayɛfo a wofi mmeae a wonni ananmusifo. Nhwehwɛmu kyerɛ sɛ adebɔfoɔ kakraa bi nya sika a ɛsua koraa sene wɔn mfɛfoɔ aborɔfoɔ — ne titire no: Abibifoɔ a wɔwɔ nkɛntɛnsoɔ nya sika a ɛsua 34.04%, Asia Kesee Fam nkɛntɛnsoɔfoɔ nya sika sua 30.70%, Asia Apuei fam nkɛntɛnsoɔ nya sika sua 38.40%, na Asia Kesee Fam Apueeɛ nkɛntɛnsoɔ nya sika sua 57.22%. Nea ɛka ho no, algorithmic bias ne brand spending a ɛkɔ soro no kyerɛ sɛ mpɛn pii no ɛsɛ sɛ adebɔfo kakraa bi yɛ adwumaden kɛse na ama wɔahu. Ɛno nti na ɔdan a wɔbɛkyekyere a ɛyɛ wɔn dea, sika a wonya no a wɔbɛkyekyɛ, ne ahokafoɔ a wɔka ho a wɔbɛka abom no nyɛ nneɛma a ɛyɛ fɛ kɛkɛ — wɔyɛ ahiadeɛ a ɛfa akwankyerɛ ho. Dɛn nti na ankorankoro ahyɛnsode ho hia ma wɔn a wɔhyehyɛɛ no a wonni gyinabea pa no? Ankorankoro ahyɛnsode a wɔbɛkyekye no boa ma wotwa atetesɛm mu apon ano ahwɛfo ho, ɛma atiefo nya ahotoso tẽẽ, na ɛma wonya sika a wɔde wɔn ho. Sɛ mpo ɛnyɛ nea ɛkyerɛ sɛ wowɔ exposure anaa resources koro no ara a, wo din ne ahotoso a wowɔ no kasa ma wo. Dɛn ne ɔkwan a ɛyɛ ntɛm sen biara a wobɛfa so anyin brand bi nnɛ? Agorudi nhoma biako biara nni hɔ, nanso adebɔfo a wɔrenyin ntɛmntɛm mprempren no kyɛ nneɛma kakraa bi a ɛyɛ pɛ. Adebɔfo a wodi nkonim ne wɔn a wɔde adwene pɔtee bi a wotumi gye di di anim; wɔda wɔn ho adi bere nyinaa wɔ asɛnka agua ahorow a wɔn atiefo de wɔn ho hyɛ mu ankasa no so (ɛnyɛ nhoma mmobɔwee kɛkɛ); na wɔanya sika ntɛm sen sɛ wɔbɛtwɛn akosi sɛ wɔbɛte nka sɛ “wɔasiesie wɔn ho.” Afã bi a wɔne atipɛnfo adebɔfo yɛ biako nso betumi ama nkɔso ayɛ ntɛmntɛm sen sɛ wɔbɛtaa top-down validation akyi, titiriw wɔ mfiase no mu. Si brand a wopɛ sɛ wuhu wɔ wiase no Ɔbɔadeɛ sikasɛm no nyɛɛ nea wotumi nya saa da, nanso ɛsan nso yɛ nea akansi wom kɛse. Wɔ adebɔfo ne nnwumayɛfo a wɔyɛ kakraa bi fam no, wotumi hu saa abien no. Akwanside ahorow no yɛ nea ɛwɔ hɔ ankasa, nanso saa ara na hokwan no nso te. Akwan awotwe a ɛwɔ asɛm yi mu no nyɛ adwuma a ɛfa nhyehyɛe bi a ebetumi ayɛ nea wɔmfa bɔne nkyɛ hoakuw a wɔato wɔn hintidua, nanso ɛfa biribi a ɛtra hɔ kyɛ sen saa nhyehyɛe no a wɔbɛkyekye ho: ahyɛnsode a ɛwɔ tumi ankasa, atiefo a wowɔ, ne adwumayɛ kwan a ennyina asɛnka agua biako biara, apon ano hwɛfo, anaa nneɛma a ɛkɔ so kyinhyia so. Brands a wɔakura wɔn bɔhyɛ ahodoɔ mu akɔsi afe 2025 no ahunu sɛ net buzz metrics akɔ soro nkontabuo 3.2 afe biara wɔ Morning Consult biara mu, a ɛkyerɛ sɛ gua no renya akatua wɔ nka a wɔde bɛka ho, na ɛnyɛ sɛ wɔretwe wɔn ho afiri ho. Na ɛmfa ho akwanside ahorow no, ɛno ne tebea a worekyekye wɔ mu. Adebɔfo a wobedi nkonim wɔ mfe du a edi hɔ no mu no nyɛ wɔn a wɔyɛ den sen biara anaasɛ wodi wɔn akyi kɛse kɛkɛ. Wɔn na wɔda wɔn ho adi pefee wɔ nea wogyina hɔ ma no ho, wɔhwɛ yiye kɛse wɔ baabi a wɔkɔ ho, na wɔhwɛ yiye kɛse wɔ asɛm a wɔreka no ho banbɔ ho. Wowɔ adwene bi dedaw a obiara ntumi nsuasua. Afei bere aso sɛ yɛkyekye brand no ma ɛne no hyia. Yɛma wo akwaaba ba Breaking the Blueprint — HubSpot nsɛm a ɛtoatoa so a wɔde ama nsɛnnennen ne osuahu soronko a nnwuma a nnipa kakraa bi na wɔwɔ ne adwumayɛfo a wofi mmeae a wonni gyinabea pa wɔ United States. Hwehwɛ nsɛmti ne nsɛm a ɛma saa nsonsonoe ahorow yi nya nkɔso, ɛma adwumayɛ kɔ soro, boa nnwumayɛfo ma wɔn nnwuma nyin, na ne nyinaa mu no, ɛma akuw a wɔato wɔn hintidua no di yiye wɔ nnɛyi gua so.
