Nakuba abaningi basangabaza, umnotho wabadali womhlaba kulindeleke ukuthi ufinyelele ku-$1.18 trillion USD ngo-2032. Futhi kubadali abambalwa nosomabhizinisi abavela emaqenjini angameleli kangako, lesi sikhathi sibaluleke kakhulu. Iminyaka yedijithali idale izindlela ezingapheli zokuziveza, ukuxhumana, kanye nomphakathi phakathi kwezithameli ze-niche. Ilethwe ezindaweni zobuhlungu ezikhanyayo namathuba ebhizinisi ngaphambilini abendizela ngaphansi kwe-radar, futhi akekho ohlomele kangcono ukusiza ukuwagcwalisa kunabadali abavela kulawo maqembu. Ukuba ngumdali wokuqukethwe ophumelelayo kunzima kunoma ubani, kodwa kunzima kakhulu kubadali abambalwa, ucwaningo oluqinisekisa ukuthi benza ngokwesilinganiso ngaphansi kuka-50% kunozakwabo abamhlophe. Ukumaketha kungasiza ukuvala leli gebe. Namuhla, umbuzo awukona ukuthi ngabe ungowakho yini esikhaleni - uyikho ngempela. Kunalokho, yindlela owakha ngayo uhlobo olunegunya langempela, izethameli ezithembekile, kanye nebhizinisi elizokhula endaweni enzima. Kulesi sihloko, sizokwabelana ngamathiphu ayisishiyagalombili angasebenza angakusiza wenze lokho kanye. Uhlu Lokuphakathi Isimo Somnotho Womdali Ungaliphakamisa Kanjani Igama Lakho Njengomdali Oyingcosana Imibuzo Evame Ukubuzwa mayelana nokuthuthukisa umkhiqizo wakho njengabadali abambalwa Yakha ibhrendi ofuna ukuyibona emhlabeni Isimo Somnotho Womdali Umnotho wabadali ukhula ngokushesha, ngokungangabazeki. Ucwaningo lwe-HubSpot luthole u-89% wezinkampani ezisebenze nomdali wokuqukethwe noma umgqugquzeli ngo-2025, kanti u-77% uhlela ukutshala imali eningi ekukhangiseni okunamandla kulo nyaka. Nokho, naphezu kokuvelela, cishe u-96% wabadali basazuza ngaphansi kuka-$100K ngonyaka. Leyo yigebe elikhulu phakathi kwalabo abahola imali eqhubekayo nalabo abangenayo. Umnikeli weForbes, uJason Davis, uthi lokhu kungenxa yokuthi imboni isikhulile futhi imikhiqizo ihlanganisa ukutshalwa kwezimali kwayo kubagqugquzeli "abafakazelwe". Ngamanye amazwi, ingcebo igxiliswe kubadali abambalwa. “Izigaba zokuqala zivuza ukuhlolwa nokusebenza okukhethekile,” uyachaza. "Lapho kuvela izinjini zokusesha, i-Archie ne-Ask Jeeves yayibambe ithrafikhi, [kodwa] i-Google yathatha isabelo semakethe futhi yaklonyeliswa ngokuhlanganisa, isikali, kanye nokuqaliswa okuneziyalo. Umnotho wabadali usufinyelele kulelo qophelo elifanayo." Manje kunabadali abangaphezu kwezigidi ezingu-200 emhlabeni wonke, futhi abahola kakhulu abagcini ngokuthumela abaningi; ziyahlukahluka emithonjeni yemali eyi-5 noma ngaphezulu. Eqinisweni, ngokoMbuthano, bangu-22% kuphela abadali ababika ukuthi banenzuzo ngenzuzo yenkampani ephethwe, kuyilapho u-18% kuphela abazuza ngoxhaso. U-88% wenza imali ngobulungu obukhokhelwayo U-53% uthengisa izifundo Ama-51% anikeza ukuqeqeshwa noma amasevisi U-37% uthengisa imikhiqizo yedijithali Ama-22% enza imali engenayo ehambisanayo U-18% uzuza ngoxhaso Ngezansi amanye amasu ongawasebenzisa ukukhulisa umkhiqizo wakho (futhi unqobe izikhala zemiholo) unakho konke lokhu engqondweni. Ungaliphakamisa Kanjani Igama Lakho Njengomdali Oyingcosana 1. Hola ngegunya lakho eliyingqayizivele I-Niche ithola ukuthi izethameli zakho kanye nobunikazi bakho bungakwazi ukuvula iminyango, kodwa igunya yilona elizigcina zivulekile futhi zikala umkhiqizo wakho ngaphezu kobusha. Osomabhizinisi abaningi ababencishwe amathuba bayakhuthazwa (futhi baze balindeleke) ukuthi bagxilise indaba yabo siqu noma isizinda sabo, kodwa ngaphandle kobuchwepheshe obucacile endaweni yabo, lokho kunakekela akuvamile ukuguqula kube yithuba eliqhubekayo. Futhi, awufuni ukuthi ubuwena buphenduke "i-gimmick." Lapho ubhekene nokuchema okungaba khona, umkhiqizo wakho kufanele ukhulume ngenani ngokushesha nangokungangabazeki. Futhi uma ucacisa i-niche yakho noma ukugxila kwakho, ubonakala ngokwengeziwe futhi udingeka kakhulu. Isihluthulelo siwukuba unciphise ngokwanele ukuthi kungabikho muntu ongaphinda lokho okuletha etafuleni. Yenza amabhrendi nezethameli zizwe sengathi azifuni nje ukusebenza nawe - kufanele. Sebenzisa izinkundla zakho ukukhombisa ukuthi yini oyenza kahle kakhulu: Izinkinga osuzixazululile Imiphumela oyishayelile (ihlanganisa idatha, amaphuzu obufakazi, izifundo, ubufakazi, ngaphambi nangemuva) Amathuluzi owasebenzisayo ukufika lapho Izifundo ozifundile Khuluma ngezihloko lapho unolwazi oluyingqayizivele nothando lwangempela. Manje, lokho akusho ukuthi kufanele uzibe noma ululaze ubuwena, kunjalo. Ubuwena buyingxenye yalokho okukwenza ube wena, kodwa buphathe njengomongo ojulisa umbono wakho futhi wenze ukuqonda kwakho kuhluke, kunesisekelo senani lakho. Ngokuhamba kwesikhathi, lolu shintsho lususa umkhiqizo wakho ekubeni mnandi uye ekubeni obaluleke kakhulu. UGoldie Chan wenze umsebenzi omangalisayo walokhu. Umbhali, isikhulumi, kanye ne-LinkedIn Top Voice ekufakweni kwebhrendi yomuntu siqu, u-Chan akashiyi lutho olungaguquki uma kukhulunywa ngakhoukwabelana ngalokho okumfikise lapho. Isihloko sephrofayela yakhe kanye ne-bio inemininingwane ngeziqu nempumelelo yakhe, okuhlanganisa nokusungula i-ejensi, ukusebenzisana nezinkampani ze-Fortune 500, kanye namasu omphakathi aholayo kokubili kokuqala nezinhlangano ezinkulu njengo-Nerdist. 2. Thola umbono wakho ogqamile Kunesisho sakudala esithi uma abantu ababili bevumelana njalo, oyedwa wabo akadingeki. Ngokwezinga elithile, okufanayo kuyasebenza emnothweni wabadali. Uma usho nje noma wabelana ngezinto ezifanayo nawo wonke umuntu, kungani umuntu engakhetha wena ngaphezu kwabanye? Banike abangakwazi ukukuthola kwenye indawo. Thola umbono wakho obukhali; umbono wakho onesibindi, izinkolelo, noma isu elibekela inselele izinkambiso kanye nenza kabusha indlela abantu abacabanga ngayo ngenkinga ehlobene, isihloko esishisayo, noma imboni. Yilokho okwenza ucashunwe, ucashunwe, umenywe, futhi ukhunjulwe. Isibonelo, esikhundleni sokuvele wabelane ngalokho ohlangabezane nakho, chaza lokho abantu abaningi abakutholayo nokuthi yini oyenze ngokuhlukile esikhundleni salokho. Umehluko ubukeka kanje: ❌ "Uhambo lwami njenge-___" ✅ “Kungani izinkampani eziningi zihluleka e-___ — nokuthi empeleni yini esebenzayo” Kodwa ungacabangi ukuthi kufanele uhambe ugwedla izimpaphe ukuze nje uvele. Umngane wami kanye noSomlomo Wezokumaketha & Nomkhiqizo, u-Chirag Nijjer, uyachaza, "Abantu bezwa ‘umbono ogqamile’ futhi bacabange ukuthi udinga ukuba yinkimbinkimbi noma uphikisane. Akunjalo. Iphuzu elinamandla lokubuka nje ilensi oyisebenzisayo kukho konke okwenzayo.” OkaNijjer umbuzo oqhamuke ekutadisheni ukuthi amabhrendi asinda kanjani ezikhathini ezinkulu zoshintsho - "Iyiphi indaba ofisa ukuyisho?" "I-Starbucks icishe yazilahlekela ngo-2008 ijaha isivinini nabaqhudelana nabo kwaze kwaba yilapho u-Howard Schultz ebuya futhi waqondisa kabusha ukutshalwa kwezimali ezintweni ezifana nezihlalo ze-ergonomic nemishini emincane," kuqhuba u-Nijjer.
Buka lokhu okuthunyelwe ku-Instagram Okuthunyelwe okwabiwe ngu-Chirag Speaks | Isazi-mlando Sokumaketha Komkhiqizo & Keynote (@chiragspeaks) "Izinketho ezinjengalezo zaba nengqondo ukubuyela endabeni yazo kanye 'nendaba' yokuba indawo yesithathu. Lowo mbuzo owodwa i-POV engisebenzisa kuyo yonke inkulumo eyinhloko, wonke amavidiyo, nakho konke ukuxoxisana." Uphinde athi isiyalo esifanayo sisebenza kunoma yimuphi umdali wokwakha okuthile okudingeka kuhlale isikhathi eside. Iyiphi indaba ofuna ukuyixoxa ngomkhiqizo wakho siqu? 3. Yakha futhi ube ngumnikazi wokusabalalisa kwakho Ucwaningo lwake lwathola ukuthi u-42% wabadali be-YouTube bazolahlekelwa ngaphezu kuka-$50,000 ngonyaka uma ukufinyelela kwabo ku-akhawunti kuchithiwe. Ngamanye amazwi, i-YouTube inamandla amakhulu phezu kwababukeli bayo namandla ayo okuzuza. Yingakho ukusatshalaliswa kobunikazi kungenye yezimpahla ezibaluleke kakhulu ongazakha. Amabhrendi aqine kakhulu awancikile kuphela kuzinkundla zokuxhumana noma ukubonakala kwezinkampani zangaphandle, okubashiya engcupheni yoshintsho lwe-algorithm, ukushintsha okubalulekile, noma ukukhishwa kumanethiwekhi ayinhloko. Kunalokho, bakha ubudlelwano obuqondile nezithameli zabo ukuze bakwazi ukulawula umsindo wabo, imilayezo, intengo, nokunye. Ungakwenza kanjani lokhu? Qala ukuqoqa ama-imeyili kusenesikhathi. (I-HubSpot Marketing Hub ingakusiza lapha.) Sebenzisa inkundla yezokuxhumana njengesendlalelo sokutholwa - hhayi isisekelo sakho. Yenza isipele okuqukethwe kwakho kuwebhusayithi noma uhlelo lokusebenza olulawulayo. Beka phambili izinkundla lapho izethameli zakho zihlanganyela khona, hhayi nje ukuskrola. Iba nezingxoxo. Lalela. Buza futhi uphendule imibuzo. Lungiselela ukwaba phakathi kontanga, hhayi ubungako phakathi kwabantu ongabazi. Uma ungumnikazi wokusabalalisa kwakho, wehlisa ukuncika kubagcini bamasango futhi udale indlela ezinzile, ehlanjululwe yokukhula. 4. Khiqiza/wenze imali ngolwazi lwakho kusenesikhathi Ingxenye yokumaketha okuphumelelayo kokuqukethwe ukwabelana ngolwazi olubalulekile, kodwa lokho akusho ukuthi kufanele unikele ngakho konke mahhala. Abadali abaningi bazithola babelana ngemininingwane, iseluleko, noma ubuchwepheshe ngaphandle kokuthatha inani eligcwele lalolo lwazi isikhathi eside kakhulu, futhikungaholela ekutubekeni nasekukhokheleni kancane. Ukukhiqiza lolo lwazi kusenesikhathi kukuvumela ukuthi ulinganise umthelela wakho kanye neholo lakho ngaphandle kokukhulisa umsebenzi wakho. Ukukhiqiza kungathatha izinhlobo eziningi. Ezinye ezidume kakhulu nezisebenzayo yilezi: Izifundo eziku-inthanethi (Ukuzenzela noma ku-Udemy, Skillshare, Okufundisekayo) Amaworkshops Izifanekiso Izincwadi (zedijithali noma eziphrintiwe) Okubhaliselwe kokuqukethwe/Ubulungu (okungukuthi, i-Patreon, i-Substack, noma i-HubSpot Content Hub) Izincwadi zezindaba Ukuze uthole isibonelo somhlaba wangempela, bheka umdali u-Bianca Byers, owaziwa nangokuthi u-Bianca Bee. U-Byers uchwepheshe wezindaba osemnkantshubomvu osebenzele i-E!, i-Oprah Winfrey Network, i-TMZ, i-VH1, amanethiwekhi e-FOX, ne-Paramount Pictures, phakathi kwabanye. Useguqule ubuhlakani bakhe baba izincwadi ezintathu, uhlelo lwezingxoxo lwe-YouTube, ulayini wezimonyo, kanye nemikhiqizo yakhe kanye nokusebenzisana kwemidiya.
Buka lokhu okuthunyelwe ku-Instagram Okuthunyelwe okwabiwe ngu-Bianca Bee 💜🐝 (@itsbiancabee) Uyachaza, “Ukusebenza embonini yethelevishini iminyaka engaphezu kweshumi kwangifundisa ukuthi ngingalokothi ngithembele emfundweni eyodwa yemali engenayo. Kunalokho, ngizimisele ngokukhulisa umkhiqizo wami siqu kanye nomsebenzi wami wansuku zonke, ngidale imali eyengeziwe ngeziteshi enginazo futhi ngiguqule izwi lami libe imikhiqizo ebonakalayo esebenzela izithameli zami ngobuqotho.” Iseluleko sami kubadali siwukuba wenze imali ngolwazi lwakho kusenesikhathi ngendlela ezwakala ihambisana, futhi bangesabi ukwakha ukusakaza okuningi ngaphansi kwesambulela somkhiqizo owodwa. Lapho umbono wakho ucacile, izethameli zakho zizolandela. Awudingi ukukhetha phakathi kwe-career kanye nezamabhizinisi. Ungakwenza kokubili, futhi omunye angaphakamisa omunye.” U-Nijjer uyavuma. Wathi, “Abadali abaningi balinda isilinganiso esithile esicatshangelwayo ngaphambi kokuba bakhokhise abakwaziyo, kodwa ngesikhathi esifanayo, baqeqesha imakethe yabo ukuze balindele ubuchwepheshe babo mahhala. Ngipakishe ucwaningo olufanayo lomkhiqizo oluvela kumavidiyo ami eminyakeni esemqoka ngaphambi kokuthi noma ubani angitshele ukuthi ‘ngilungile’.” Leyo nkulumo eyisihluthulelo yavulela uNijjer iminyango yamapulatifomu afana ne-Adobe, Shopify, kanye ne-History Channel. Kodwa yini okufanele uyenze ngempela? Uma abantu belokhu bekubuza umbuzo ofanayo, impendulo ingase ibe umkhiqizo. “Ulwazi engilwabelana ngalo ephuzwini lami eliyisihluthulelo luwulwazi olufanayo lwe-Instagram yami kanye nokuphawula kwami kumabonakude, kunanela uNijjer. "Okushintshile kwaba ukupakisha nendlela yokwabelana ngolwazi. Abanye abantu bafuna ukufunda ngezinkundla zokuxhumana, futhi lokho kuwumzamo ophansi, ngakho kumahhala. Abanye bafuna isiqondiso somuntu siqu namathani wezinsiza, okubiza imali. Ngakho, baba izinsiza ezikhokhelwayo. Qala ukufaka ubuchwepheshe bakho ezitsheni abantu abangazithenga kusenesikhathi— njengenkulumo, ishabhu, noma uhlaka olukhokhelwayo. Lokho kuhlanganiswa kwemakethe yikho okukufundisayo ukubaluleka komkhiqizo kodwa akufundisi nje ukubaluleka komkhiqizo.” Sekukonke, ufuna ukwenza kube lula ukuthi abantu bakukhokhele ngaphandle kokubuza ukuthi kanjani futhi bakukhokhise ngevelu oyilethayo ngempela. 5. Khetha mayelana nokubonakala Umfutho wakhiwa ngokuthi yebo ezintweni ezifanele, kodwa hhayi yonke into. Ngaphambi kwanoma yiliphi iphaneli, ubambiswano, noma ithuba lesici, zibuze: Ingabe lokhu kukhulisa igunya lami noma ukwazi kwami nje? Ingabe ngilawula ukulandisa kwami kulo mongo? Ingabe izoholela emiphumeleni ebonakalayo, njengokukhula kwezithameli, ubudlelwano, noma imali engenayo? Ingabe lokhu kuhlobene noma kubalulekile ezithamelini zami ezikhona? Amathuba akubeka kahle, emakamelweni lapho ofuna ukwaziwa khona, afanele ukulandelwa. Iziphi ezingahlangani? Kulungile ukudlula, kungakhathaliseki ukuthi apakishwe kanjani. U-Ariel Gonzalez, Umphathi Wokumaketha Wokuqukethwe kwe-HubSpot kanye “noMakethe Womlingo,” uyavuma. “Kuyalinga ukuthi yebo kuwo wonke amathuba oza kuwena, ikakhulukazi uma usaqala uhambo lwakho lokwakha umkhiqizo,” wabelana nami. “Ngaqala ukutshala imali ekubonakaleni kwami ku-LinkedIn ngemuva nje kokudilizwa.ukukhuluma ukusebenzelana, okuhlanganisa ne-Latino AI Summit - kodwa akuwona wonke amathuba azoba alungele wena. Ukuthola ukubonakala ngenxa yokubonakala kukubeka esimweni sokusebenza, okushiya abanye ukuthi bachaze umkhiqizo wakho esikhundleni sakho. Cacisa ukuthi ufuna umkhiqizo wakho umeleni, ukuthi iyini imigomo yakho, nokuthi impumelelo ibukeka kanjani kuwe, bese uvumela lokho kucaca kuqondise kuyebo kanye nocha.” Hlanganyela eceleni (hhayi phezulu nje) Izeluleko zokuxhumana zendabuko ngokuvamile zithi ukwakha ubudlelwano nabantu abanamandla amakhulu noma ithonya. Kodwa kosomabhizinisi abaningi abakhulayo, ikakhulukazi labo abavela emaqenjini ancishwe amathuba, ukusebenzisana okuhlangene (ukusebenza nontanga esigabeni esifanayo) kungafinyeleleka kalula futhi kuphumelele kakhulu. Lezi zinhlobo zobudlelwano zakhelwe phezu kokuhloniphana, ukwethembana, isipiliyoni okwabelwana ngaso, kanye nemigomo ehambisanayo. Zikuvumela ukuthi uthole izethameli ezivamile, udale ngokuhlanganyela izimpahla ezibalulekile, futhi nikhule ndawonye ngaphandle kokuthembela ekuqinisekisweni kwesigaba.
Buka lokhu okuthunyelwe ku-Instagram Okuthunyelwe okwabiwe ngu-Taha Arshad (@tahalikesyou) Kungakhathaliseki ukuthi ibamba imicimbi ngokuhlanganyela, ukudala okuqukethwe okuhlanganyelwe (njenge-Half-Pakistani, abadali be-LGBTQ+ u-Taha Arshad no-Shehzad Ali Khan kuvidiyo engenhla), noma ukwethula imikhiqizo okwabelwana ngayo, lobu budlelwano bungasheshisa ukukhula kuyilapho kuqinisa izinhlelo zokusekela ezisekelwe emphakathini kunokuncintisana. Lokhu kubalulekile nangokwecebo: Abadali abancane abanabalandeli abangu-10,000–100,000 bahlala beletha ukusebenzelana okuphezulu ngedola ngalinye kunama-akhawunti amakhulu. Laba futhi abakhangisi beqembu ababike impumelelo enkulu ngayo ocwaningweni lwethu. Lokhu kukhombisa kahle ukusebenzisana kontanga kuya kontanga, ukuba yibhizinisi lokwakha umphakathi kanye nebhizinisi elihlakaniphile. 6. Faka isicelo sezibonelelo nezinhlelo zabadali abambalwa Ukufinyelela ezinhlelweni zokweseka kanye nemali kuyisithiyo esikhulu emabhizinisini amasha, ikakhulukazi kubadali abambalwa. Izibonelelo kanye nezimali ezigxile kwabancane azivamile kangako njengoba zazinjalo eminyakeni embalwa edlule, kodwa zisekhona lapho. Nazi ezimbalwa ongazibheka: Isikhwama Sezobuciko se-NALAC: Okuwukuphela kohlelo lukazwelonke lwesibonelelo olusekela ngokukhethekile abaculi be-Latinx/é, abenza amasiko, nezinhlangano zezobuciko e-U.S. nase-Puerto Rico. Kusukela yasungulwa, i-NALAC isinikeze izibonelelo ezingaphezu kuka-1,300 isamba esingaphezu kwezigidi ezingu-8 zamaRandi. Uhlelo Lokufundisa Izincwadi Ezihlukahlukene: Luxhaswe I-We Need Diverse Books, lolu hlelo luxhumanisa ababhali bezincwadi zezingane eziMnyama nezingcweti zemboni yokushicilela ukuze bathole ukuqeqeshwa komuntu ngamunye, ukwesekwa kwenethiwekhi, nokuthuthukiswa kwemisebenzi yezandla. Ilungele abadali abakha ezincwadini nokuqukethwe okubhaliwe. I-Pinterest Inclusion Fund: Ingabe ungumdali oshisekayo we-Pinterest? Isikhwama sokufakwa kwe-Pinterest sihlose ukuphakamisa ukudalwa kwemiphakathi eyayincishwe amathuba ngokomlando ngosekelo lwezezimali nezemfundo. Ngokungeziwe kusibonelelo sikahulumeni, ababambiqhaza bangajoyina uhlelo lwamasonto ayisithupha lokuthi ungaphumelela kanjani ku-Pinterest, olusekelwa amathuba okwenza imali nokunye. I-Brown Girl Angels: I-Brown Girl Angels iyiqoqo lomhlaba wonke labatshalizimali bezingelosi zabesifazane baseNingizimu Asia, ama-venture capitalists, kanye nabasunguli. Amalungu atshala imali ezinkampanini kuwo wonke ama-verticals ezikhulisa imbewu kuchungechunge A futhi ezinomsunguli oyedwa wesifazane waseNingizimu Asia. Baphinde bahlinzeke ngokuqukethwe kwezemfundo, imicimbi yokuxhumana, nokunye ukusiza abasunguli “bamantombazane ansundu” bafunde futhi bakhulise amabhizinisi abo. ICartier Women’s Initiative (CWI): Igubha iminyaka engama-20 yasungulwa ngo-2026, iCartier Women’s Initiative wuhlelo lwamazwe ngamazwe lwezamabhizinisi olunikeza amandla osomabhizinisi besifazane abaqhuba izinguquko kwezenhlalo nezemvelo ngokunikeza ukwesekwa kwezezimali, kwezenhlalo, nethalente ukuze bakhulise amabhizinisi abo futhi bakhe amakhono abo obuholi. Unyaka ngamunye, iklomelisa izibonelelo ezintathu ($30,000-100,000), kanye nezimali zabantu nezenhlalo ngobudlelwano bonyaka owodwa, kanye nokufinyelela impilo yonke kumalungu angama-800+ e-CWI.umphakathi. I-Creative Collective - Yasungulwa ngu-Imani Ellis eNew York City, lo mphakathi kanye ne-ejensi yokudala yakhelwe abasunguli bamasiko ahlukahlukene. Bahlinzeka ngohlu lwemisebenzi namathuba okuxhumana, okuhlanganisa umcimbi wabo omkhulu, i-CultureCon. Uhlelo Lokusheshisa Umdali we-LinkedIn: I-LinkedIn inikeza uhlelo lwamasonto ayisithupha, lapho ababambiqhaza abafisa ukuvelela bengabona imibono yabo nezinto ezintsha ziphila. Iqembu elikhethiwe lizuza ukufinyelela emathubeni amaningi okukhulisa amazwi abo eziteshini zenkundla yezokuxhumana kanye nesibonelelo sika-$15,000. Nakuba ingaqondile emiphakathini engameleli kahle kangako, uhlelo lunwebele e-India, Brazil, nase-U.K., lubonisa ukuzibophezela kweplatifomu ekuhwebeni kwembulunga yonke. Lokhu kulungele osomabhizinisi abasafufusa be-B2B, abadali, nabanamandla. I-Inclusive Media Initiative: Lolu hlelo lwe-Pixability lusiza ukuxhuma amabhrendi nabadali abahlukahlukene futhi luqhube ukulingana okulinganisekayo nokusimeme ngamathuba emidiya. I-Famous Amos Ingredients for Success (FIS) Entrepreneurs Initiative: IFS, ngokubambisana ne-US Black Chambers Incorporated (USBC), yasungulwa ngo-2020. Idala izindlela zokuthi abanikazi bamabhizinisi abamnyama abasafufusa bachume ngokunikeza imiklomelo yemali engu-$150,000, abawinile, izinsiza zemfundo, izinsiza ezintathu zenethiwekhi. I-HerSuiteSpot: inethiwekhi yobuholi esekwe ebulungwini yabesifazane abanesifiso sokuvelela ithonya lokwakha, imali engenayo, namabhizinisi atshalekayo. Amalungu athola ukufinyelela emfundweni yokuthuthukiswa kobuholi, ukuqeqesha, ukwesekwa kwebhizinisi ngesikhathi sangempela, izibonelelo namathuba oxhaso, kanye nezinkundla zokucobelelana ngolwazi, izici zemidiya, nokunye okwengeziwe. I-HerRise Microgrant yenhlangano iphinde inikeze ama- $ 1000 kumabhizinisi aholwa ngabesifazane angenazinsizakusebenza njalo ngenyanga. Ufuna okwengeziwe? Bheka isihloko sethu esithi, "Izibonelelo Zebhizinisi Eziphezulu Zabasunguli Abangameleli Ngaphansi Kokuqala." Kukhona nenqwaba yezibonelelo zikahulumeni ezitholakala ngeMinority Business Development Agency. 7. Qondanisa nemikhiqizo ekhuthazayo futhi ebeka phambili ukufakwa Ngenkathi ngo-2025, izenzo zombuso zaholela eminye imikhiqizo ekulahleni ukuhlukahluka, ukulingana, kanye nezinhlelo zabo zokufakwa (DEI), iqembu elinengqondo labanye labambelela ngokuqinile futhi lakha izinhlelo zabadali elizungezile. Ngokusho kwedatha yokulandelela ye-Morning Consult ka-2025, imikhiqizo egcine izibopho zayo ze-DEI ize yabona izikolo ze-buzz zikhuphuka ngamaphoyinti angu-3.2 unyaka nonyaka. Lokho kubalulekile kuwe njengomdali oyidlanzana, hhayi nje ngoba bazokumela, kodwa futhi ngoba lapho okhetha khona ukubambisana kuyingxenye yomkhiqizo wakho. Ngaphezu kwalokho, lobu budlelwano buvame ukusebenzisana kakhulu, bulingane, futhi bukwazi ukukumisa njengozakwethu wesikhathi eside kunokuba kube ibhokisi lokuhlola elihlukile. Ngokuya nge-niche yakho, nansi ozakwethu abambalwa ongabacabangela. Ubuhle Baphezulu I-Ulta Beauty isibe esinye sezibonelo ezibonakala kakhulu zomkhiqizo ongazange ucwayize njengoba imithetho yenhlangano ishintsha. Umthengisi wobuhle ugcine imfuneko esungulwe yi-BIPOC ye-MUSE Accelerator yayo, enikeza abasunguli bomkhiqizo wobuhle abayisishiyagalombili besigaba sangaphambi kwesikhathi abavela emiphakathini engameleli kahle ikharikhulamu yamasonto ayi-10 ehlanganisa isu lomkhiqizo, uchungechunge lokunikezela, kanye nokulungela ukudayisa. Umhlanganyeli ngamunye futhi uthola u-$50,000 woxhaso ngomklomelo owengeziwe we-$10,000 ngokubambisana neSifungo Samaphesenti Ayishumi Nanhlanu. Uma ungumdali ogxile ebuhleni noma usomabhizinisi, lolu olunye lwezinhlelo ezibaluleke kakhulu ezitholakalayo. I-HubSpot Uhlelo lwabadali be-HubSpot lusebenzisana nama-podcasters, abadali bevidiyo, nabakhi bemidiya okuqukethwe kwabo kufinyelela izethameli zebhizinisi. Okwenza uhlelo lwethu luhluke indlela yalo yokukhetha: I-HubSpot ihlola abadali ngokusekelwe ekuqondaneni nezithameli zayo eziyinhloko, ikhwalithi yokukhiqiza, ithalente lomsingathi, ukufinyelelwa komphakathi, kanye nemigomo yethu ebalulekile. Leso sici sokugcina singenhloso nesakhiwo, hhayi ukwenza. Uma ungumdali ebhizinisini, ekukhangiseni, kwezamabhizinisi, noma emisebenzini, lokhu kufanelekile ukukuhlola. Spotify I-Spotify ngokungangabazeki yakhe uhlaka olubalulekile lokufakwa kumidiya lwabadali ngokukhethekile. Yaqala ngo-2022, i-Creator Equity Fund yayo yaba nesiqalo kancane, kodwa manje isisekela buthule izinhlelo eziningi ezisebenzayo ezingazuzisa amaqembu ancishwe amathuba afana nalawa: Imvamisa: Igqamisa futhi ikhulise abaculi abaMnyama namaphokhakhakhasta endaweni yesikhulumi; OKULINGANAYO: Kugqama okufanayo kubadali besifazane emhlabeni jikelele I-NextGen: Ixhasa ngemali imifundaze, okokusebenza, kanye nekharikhulamu kuma-HBCUs, okuhlanganisa iSpelman College, iHoward University, iHampton University, kanye neNorth Carolina A&T. Yakhelwe ngokukhethekile ukwakha okulandelayoisizukulwane sabadali bomsindo abahlukahlukene. I-Open Doors Fund: I-UK Initiative ehlinzeka ngezinsiza ezibalulekile zokusekela izindawo lapho abantu abasha bebuthana khona, bakhe, futhi bazibandakanye ekuboniseni ubuciko, ikakhulukazi emiphakathini enganakiwe. I-Spotify iphinde yaqinisekisa zonke lezi zinhlelo kumbiko wayo we-2024 Equity & Impact. Ngakho-ke, uma wakha i-podcast, umsindo, noma umculo (noma ufisa), i-Spotify kufanelekile ukubheka amathuba okubambisene nawokukhulisa. 8. Vikela ukulandisa kwakho njengoba ukhula Njengoba umkhiqizo wakho uzuza ukubonakala, abezindaba nababukeli bangase bazame ukukwehlisela ekulandiseni okukodwa. Lokhu kuvame kakhulu kosomabhizinisi abavela ezizindeni ezincishwe amathuba, umsebenzi wabo ungase wehliselwe ezindabeni eziqhutshwa ubunikazi esikhundleni sokuqashelwa ngobubanzi bawo obugcwele. Hlala uqaphile ukuze uvikele umkhiqizo wakho ukuthi ungafinyeleli. Lokhu kusho ukushicilela okuqukethwe ngokungaguquki okubonisa ukujula, ububanzi, nokucabanga kwamasu - hhayi nje ulwazi lomuntu siqu. Kusho futhi ukubhekana nokungaqondi kahle uma kwenzeka, kunokuvumela abanye ukuthi bakuchazele ukulandisa kwakho. “Konke ukusebenzisana, zonke izici zabezindaba, zonke izigaba omi kuzo ngomunye umuntu ofela izethameli zakho indaba,” kuchaza uNijjer. "Ngifunda ngemikhiqizo esinda emashumini eminyaka oshintsho, futhi lezo ezilahlekelwe indlela yazo cishe njalo zenza njalo ngokuvumela amandla angaphandle ukuthi alawule ukuthi angubani ngenkathi ekhula. Ngakho ngiphatha ukulandisa kwami ngendlela efanayo: Wonke amathuba ahlungwa embuzweni wokuthi ingabe iyayiqinisa yini indaba engiyakhayo noma iyayilulaza. Lokho kuziphatha kusho ukwenqaba izinto ezibukeka zizinhle ephepheni, futhi kungathuthukisa amakhono akho okudala indaba enzima kakhulu. Ithiphu Lochwepheshe: U-Nijjer utshela wonke umdali asebenza naye ukuthi enze lokho akubiza ngokuthi “idokhumenti yokuqiniseka.” “Hlala phansi ubhale izindaba zakho ezibalulekile, imvelaphi yakho, amaphuzu oguquguqukayo, i-thesis yakho, ngolimi oluqondile ongathanda ngalo omunye umuntu alusebenzise uma ekhuluma ngawe. Bese utshela lezo zindaba ngokungaguquki, kokuqukethwe kwakho, ezitejini, ezingxoxweni, kangangokuthi ulimi luzenzakalela kubantu abaseduze nawe.” “Yileyo ndlela owakha ngayo engikubiza ngokuthi ‘ama-Brand Echos,’ lapho izethameli zakho ziqala ukuphinda imibono yakho ngamazwi akho. Awukuvikeli ukulandisa kwakho ngokudlala ukuzivikela. Uyivikela ngokucacisa nokuphindaphinda kangangokuthi akekho okumele aqagele ukuthi umayelana nani. “ Imibuzo Evame Ukubuzwa mayelana nokuthuthukisa umkhiqizo wakho njengabadali abambalwa Iyiphi inselelo enkulu kosomabhizinisi abancishwe amathuba? Ukufinyelela emalini eyinhloko, amanethiwekhi, kanye nenkokhelo elinganayo kuseyizithiyo eziphikelela kakhulu zabadali nosomabhizinisi abavela ezizindeni ezingamelelwe kahle. Ucwaningo lubonisa ukuthi abadali abambalwa bahola kancane kakhulu kunozakwabo abamhlophe - ikakhulukazi: Abathonya abansundu bathola ngaphansi ngo-34.04%, abagqugquzeli baseNingizimu Asia bathola ngaphansi ngo-30.70%, abagqugquzeli baseMpumalanga Asia bathola ngaphansi ngo-38.40%, kanti abagqugquzeli baseNingizimu-mpumalanga Asia bathola ngaphansi ngo-57.22%. Ngaphezu kwalokho, ukuchema kwe-algorithmic kanye nokugxila kwezindleko zomkhiqizo kusho ukuthi abadali abambalwa ngokuvamile kufanele basebenze kanzima ukuze kubonakale. Yingakho ukwakha ukusatshalaliswa okungomnikazi, ukusakazwa kwemali engenayo ehlukahlukene, nokuqondanisa nozakwethu abahlanganisiwe kungekona nje ukuba nezinto ezinhle - kuyizidingo zamasu. Kungani ukufaka uphawu komuntu siqu kubalulekile kubasunguli abangamelweli kahle? Ukwakha ibhrendi yomuntu siqu kusiza ukweqa abalindisango bendabuko, kwakhiwe ukwethembana ngokuqondile nezithameli, futhi kudale imithombo yemali engenayo ezimele. Ngisho noma ungenakho ukuchayeka okufanayo noma izinsiza, isithunzi sakho nokwethembeka kuyakukhulumela. Iyiphi indlela eshesha kakhulu yokukhulisa umkhiqizo namuhla? Ayikho incwadi yokudlala eyodwa, kodwa abadali abakhula ngokushesha kakhulu manje babelana ngezinto ezimbalwa ezifanayo. Abadali abawinayo yilabo abaholayo ngombono othize, owethembekile; bavele njalo ezinkundleni lapho izethameli zabo zihlanganyela khona (hhayi nje ukuskrola); futhi benze imali kusenesikhathi kunokuba balinde baze bazizwe “bekulungele.” Ukusebenzisana ngokuhamba kwesikhathi nabadali ontanga kungasheshisa ukukhula ngokushesha kunokujaha ukuqinisekiswa okusuka phansi, ikakhulukazi ezigabeni zokuqala. Yakha ibhrendi ofuna ukuyibona emhlabeni Umnotho wabadali awukaze ufinyeleleke kalula, kodwa futhi unokuncintisana kakhulu. Kubadali abambalwa nosomabhizinisi, lokho kubili kuyabonakala. Izithiyo zingokoqobo, kodwa linjalo nethuba. Amasu ayisishiyagalombili kulesi sihloko awaqondene nokusebenza ngesistimu engase ingathetheleliamaqembu abandlululwe, kodwa mayelana nokwakha okuthile okuhlala isikhathi eside kunalolo hlelo: uhlobo olunegunya langempela, izethameli okungezakho, kanye nemodeli yebhizinisi engancikile kunoma iyiphi inkundla eyodwa, umlindi, noma umjikelezo wethrendi. Imikhiqizo egcine izibopho zayo zokwehlukahlukana kwaze kwaba ngu-2025 ibone i-net buzz metrics ikhuphuka ngamaphuzu angu-3.2 unyaka nonyaka i-Morning Consult ngayinye, okubonisa ukuthi imakethe ivuza ukufakwa, hhayi ukuhlehla kuyo. Futhi kungakhathaliseki ukuthi yiziphi izithiyo, leyo yindawo owakha kuyo. Abadali abazowina ishumi leminyaka elizayo akubona nje abanomsindo kakhulu noma abalandelwa kakhulu. Yibo abacacayo ngalokho abakumelelayo, abacophelela kakhulu lapho baya khona, futhi abacophelela kakhulu ngokuvikela indaba abayixoxayo. Usuvele unombono akekho omunye ongakwazi ukuwuphinda. Manje sekuyisikhathi sokwakha umkhiqizo ukuze uhambisane nawo. Siyakwamukela ku-Breaking the Blueprint — uchungechunge lwe-HubSpot olunikezelwe ezinseleleni eziyingqayizivele nolwazi lwamabhizinisi aphethwe yidlanzana nezingcweti ezivela ezizindeni ezingameleli kangako e-United States. Hlola izihloko nezindaba ezithuthukisa lezi zihlukanisi, eziphakamisa imisebenzi, ezisiza osomabhizinisi bakhulise amabhizinisi abo, futhi, sekukonke, ezikhuthaza impumelelo yamaqembu abecwaswa emakethe yesimanje.
