Nubwo benshi bagishidikanya, ubukungu bw’abashinzwe kurema isi biteganijwe ko buzagera kuri tiriyoni 1,18 z'amadolari ya Amerika mu 2032. Naho ku bahanga udushya na ba rwiyemezamirimo bo mu matsinda adahagarariwe, uyu mwanya urakomeye cyane. Imyaka ya digitale yashyizeho inzira zidashira zo kwigaragaza, guhuza, hamwe nabaturage mubantu benshi. Byazanywe kumurongo wububabare nuburyo bwubucuruzi byahoze biguruka munsi ya radar, kandi ntamuntu numwe ufite ibikoresho byiza byo kubafasha kuzuza kurusha abaremye muri ayo matsinda nyine. Kuba uwatsinze ibintu neza biragoye kubantu bose, ariko biragoye cyane kubaremye bake, abashakashatsi bemeza ko ugereranije ugereranije 50% ugereranije na bagenzi babo bazungu. Kwamamaza birashobora gufasha kuziba icyuho. Uyu munsi, ikibazo ntabwo ari ukumenya niba uri mu mwanya - urabikora rwose. Ahubwo, nuburyo wubaka ikirango gifite ubutware nyabwo, abumva badahemuka, nubucuruzi buzakura mubidukikije. Muri iyi ngingo, tuzabagezaho inama umunani zifatika zagufasha kubikora. Imbonerahamwe Imiterere yubukungu bwa Rurema Nigute Uzamura Ikirango cyawe nkumuremyi muto Ibibazo bijyanye no kuzamura ikirango cyawe nkumuremyi muto Wubake ikirango ushaka kubona kwisi Imiterere yubukungu bwa Rurema Ubukungu bwumuremyi buratera imbere byihuse, ntagushidikanya. Ubushakashatsi bwa HubSpot bwerekanye 89% byamasosiyete yakoranye nuwashizeho ibirimo cyangwa abaterankunga muri 2025, naho 77% barateganya gushora imari mukwamamaza ibicuruzwa muri uyu mwaka. Nubwo, nubwo byamamaye, abagera kuri 96% baracyarema amafaranga atarenga 100K buri mwaka. Iri ni ikinyuranyo kinini hagati yinjiza amafaranga arambye nabatabikora. Umusanzu wa Forbes, Jason Davis, avuga ko ibyo biterwa n'uko inganda zimaze gukura ndetse n'ibirango bihuriza hamwe ishoramari ryabo “byagaragaye”. Muyandi magambo, ubutunzi bwibanze mubantu bake baremye. Asobanura agira ati: “Intangiriro yo guhemba igeragezwa n'ubuhanga. "Igihe moteri zishakisha zagaragaye, Archie na Ask Jeeves bakoze traffic, [ariko] Google yafashe umugabane ku isoko kandi ihembwa binyuze mu kwishyira hamwe, mu bunini, no mu rwego rwa disipulini. Ubukungu bw’abashizeho bugeze kuri iyo ngingo." Ubu ku isi hari abantu barenga miliyoni 200 barema, kandi abinjiza amafaranga menshi ntabwo bohereza byinshi; barimo gutandukana mumirongo 5 cyangwa irenga yinjira. Mubyukuri, ukurikije uruziga, 22% byabashinzwe kurema bavuga ko binjiza amafaranga yishamikiyeho, mugihe 18% bonyine binjiza abaterankunga. 88% yinjiza amafaranga binyuze mubanyamuryango bahembwa 53% bagurisha amasomo 51% batanga gutoza cyangwa serivisi 37% bagurisha ibicuruzwa bya digitale 22% byinjiza amashirahamwe 18% binjiza mu baterankunga Hano haribintu bimwe ushobora gukoresha kugirango uteze imbere ikirango cyawe (kandi utsinde icyuho cyimishahara) hamwe nibitekerezo byose. Nigute Uzamura Ikirango cyawe nkumuremyi muto 1. Kuyobora hamwe nububasha bwawe budasanzwe Niche asanga abakwumva hamwe nindangamuntu bishobora gufungura imiryango, ariko ubutware nicyo gikomeza gufungura no gupima ikirango cyawe kirenze udushya. Ba rwiyemezamirimo benshi bahejejwe inyuma barashishikarizwa (ndetse bakanategerezwa) gushingira ku nkuru zabo bwite cyangwa amateka yabo, ariko nta buhanga bugaragara bafite muri rusange, ibyo ntibikunze guhinduka amahirwe arambye. Byongeye, ntushaka ko umwirondoro wawe uhinduka "gimmick." Iyo uhuye nibishobora kubogama, ikirango cyawe kigomba kumenyekanisha agaciro vuba kandi udashidikanya. Nuburyo bwihariye niche yawe cyangwa intumbero yawe, niko urushaho kumenyekana no kubisabwa. Urufunguzo ni ukugenda rugufi bihagije kuburyo ntamuntu numwe ushobora kwigana ibyo uzanye kumeza. Kora ibirango n'abumva bumva ko badashaka gukorana nawe - bagomba. Koresha urubuga rwawe kugirango werekane ibyo ukora byiza: Ibibazo wakemuye Ibisubizo watwaye (ushizemo amakuru, ingingo zerekana, ubushakashatsi bwakozwe, ubuhamya, mbere na nyuma) Ibikoresho ukoresha kugirango ugereyo Amasomo wize Vuga ku ngingo ufite uburambe budasanzwe nishyaka ryukuri. Noneho, ibyo ntibisobanura ko ugomba kwirengagiza cyangwa kuvomera indangamuntu yawe, byanze bikunze. Indangamuntu yawe nikimwe mubigutera, ariko ubifate nkimiterere yimbitse yibitekerezo byawe kandi ituma ubushishozi bwawe butandukana, kuruta ishingiro ryagaciro kawe. Igihe kirenze, iri hinduka ryimura ikirango cyawe kuba gishimishije kuba ingenzi. Goldie Chan yakoze umurimo utangaje wibi. Umwanditsi, umuvugizi, hamwe na LinkedIn Ijwi Ryambere Kumuranga bwite, Chan ntasiga ibuye iyo rigezegusangira icyamugejejeyo. Umwirondoro we hamwe na bio arambuye impamyabumenyi n'ibyo yagezeho, harimo gushinga ikigo, gukorana n’amasosiyete ya Fortune 500, no kuyobora ingamba z’imibereho haba mu gutangiza ndetse n’imiryango nini nka Nerdist. 2. Shakisha igitekerezo cyawe gitinyutse Hariho imvugo ya kera ivuga ko niba abantu babiri bahora bemera, umwe muribo ntakenewe. Kurwego, impeta imwe nukuri mubukungu bwabashizeho. Niba uvuga cyangwa ugabana ibintu bimwe nkabandi, kuki umuntu yaguhitamo kurenza abandi? Bahe ibyo badashobora kubona ahandi. Shakisha igitekerezo cyawe gikaze; ibitekerezo byawe ushize amanga, imyizerere, cyangwa ingamba zirwanya amahame kandi bigahindura uburyo abantu batekereza kubibazo bifitanye isano, ingingo ishyushye, cyangwa inganda. Nibyo bigutera kuvuga, kuvugwa, gutumirwa, no kwibuka. Kurugero, aho gusangira gusa ibyo wahuye nabyo, vuga ibyo abantu benshi barimo kwibeshya nibyo wakoze bitandukanye aho. Itandukaniro risa nki: . “Urugendo rwanjye nka ___” . “Kuki ibigo byinshi binanirwa kuri ___ - kandi mubyukuri bikora” Ariko ntutekereze ko ugomba kugenda amababa atuje kugirango ugaragare neza. Inshuti yanjye na Marketing & Brand Speaker, Chirag Nijjer, asobanura agira ati: "Abantu bumva 'ibitekerezo bitinyutse' bakeka ko bigomba kuba bigoye cyangwa bivuguruzanya. Ntabwo aribyo. Igitekerezo gikomeye cyane ni lens ukoresha mubyo ukora byose." Ikibazo cya Nijjer ni ikibazo cyavuye mu kwiga uburyo ibirango bikomeza kubaho igihe kinini cy'impinduka - “Niyihe nkuru wifuza kuvuga?” Nijjer akomeza agira ati: "Starbucks hafi yo gutakaza mu mwaka wa 2008 yirukana umuvuduko n'abanywanyi kugeza Howard Schultz agarutse kandi yerekeza ishoramari mu bintu nko kwicara kwa ergonomic n'imashini nto."
Reba iyi nyandiko kuri Instagram Inyandiko isangiwe na Chirag Avuga | Kwamamaza ibicuruzwa byamateka & Keynote (@chiragspeaks) Ati: "Guhitamo nkibyo byumvikane gusa gusubira mubyo bavuga hamwe n '' inkuru 'yo kuba umwanya wa gatatu. Icyo kibazo kimwe ni POV Nkoresha buri ngingo nyamukuru, buri videwo, ndetse no kwishora mu nama.” Avuga kandi ko disipuline imwe ireba umuremyi wese wubaka ikintu gikeneye kuramba. Niyihe nkuru ushaka kuvuga hamwe nikirango cyawe bwite? 3. Kubaka & gutunga ibyo ukwirakwiza Ubushakashatsi bwerekanye ko 42% by'abakora YouTube batakaza amadolari arenga 50.000 buri mwaka mugihe konti zabo zahagaritswe. Muyandi magambo, YouTube ikoresha imbaraga zikomeye kubayumva ndetse nubushobozi bwayo bwo kubona. Niyo mpamvu kugabana nyirubwite ari umwe mubintu byingenzi ushobora kubaka. Ibirango byihanganira cyane ntibiterwa gusa nimbuga nkoranyambaga cyangwa iyindi-muntu igaragara, ibyo bigatuma bashobora kwibasirwa nimpinduka za algorithm, guhindura ibyihutirwa, cyangwa guhezwa kumurongo wingenzi. Ahubwo, bubaka umubano utaziguye nababumva kugirango bashobore gukomeza kugenzura abakozi babo, ubutumwa, ibiciro, nibindi byinshi. Nigute ushobora kubikora? Tangira gukusanya imeri hakiri kare. (HubSpot Marketing Hub irashobora kugufasha hano.) Koresha imbuga nkoranyambaga nk'urwego rwo kuvumbura - ntabwo ari umusingi wawe. Wibike ibikubiyemo kurubuga cyangwa porogaramu ugenzura. Shyira imbere urubuga aho abakwumva bitabira cyane, ntabwo ari imizingo gusa. Gira ibiganiro. Umva. Baza kandi usubize ibibazo. Hindura uburyo bwo gusangira urungano, ntabwo ari virusi mubatazi. Iyo utunze kugabura kwawe, ugabanya kwishingikiriza ku barinzi b'irembo hanyuma ugashiraho inzira ihamye, yagutse yo gukura. 4. Gutanga / gukoresha amafaranga yawe hakiri kare Igice cyo gutsinda ibicuruzwa byiza ni ugusangira amakuru yingirakamaro, ariko ntibisobanuye ko ugomba gutanga byose kubusa. Abarema benshi usanga basangira ubushishozi, inama, cyangwa ubuhanga badafashe agaciro kuzuye k'ubwo bumenyi igihe kirekire cyane, kandiirashobora gushikana ku gucanwa no kudahabwa indishyi. Gutanga ubwo bumenyi hakiri kare bigufasha gupima ingaruka zawe ninjiza bitabaye ngombwa ko wongera akazi kawe. Umusaruro urashobora gufata uburyo bwinshi. Bimwe mubikunzwe cyane kandi byiza ni: Amasomo yo kumurongo (Kwiyakira cyangwa kuri Udemy, Skillshare, Yigishwa) Amahugurwa Inyandikorugero Ibitabo (digital cyangwa print) Kwiyandikisha Ibirimo / Abanyamuryango (ni ukuvuga, Patreon, Substack, cyangwa HubSpot Ibirimo Hub) Akanyamakuru Kurugero rwukuri-rwisi, reba umuremyi Bianca Byers, uzwi nka Bianca Bee. Byers numuhanga mubitangazamakuru wabimenyereye wakoreye E!, Umuyoboro wa Oprah Winfrey, TMZ, VH1, imiyoboro ya FOX, hamwe na Paramount Pictures, nibindi. Yahinduye ubuhanga bwe mubitabo bitatu, ikiganiro cyo kuri YouTube, umurongo wo kwisiga, hamwe nikirango cye ndetse nubufatanye bwitangazamakuru.
Reba iyi nyandiko kuri Instagram Inyandiko isangiwe na Bianca Bee 💜🐝 (@itsbiancabee) Asobanura agira ati: “Gukora mu bucuruzi bwa televiziyo mu gihe kirenga imyaka icumi byanyigishije kutazigera nishingikiriza ku muyoboro umwe winjiza. Ahubwo, niyemeje kuzamura ikirango cyanjye bwite ku kazi kanjye k'umunsi, nkinjiza amafaranga y’inyongera mu miyoboro ntunze kandi mpindura ijwi ryanjye ibicuruzwa bifatika bifasha abanteze amatwi.” Inama nagira kubarema ni ugukoresha amafaranga yawe hakiri kare muburyo bwunvikana, kandi ntutinye kubaka imigezi myinshi munsi yumutaka umwe. Iyo icyerekezo cyawe gisobanutse, abakwumva bazakurikira. Ntugomba guhitamo hagati yumwuga no kwihangira imirimo. Urashobora gukora byombi, kandi umwe ashobora kuzamura undi. ” Nijjer arabyemera. Yabisangiye agira ati: “Benshi mu baremye bategereza imbibi zimwe na zimwe mbere yo kwishyuza ibyo bazi, ariko icyarimwe, bahugura isoko ryabo kugira ngo bategereze ubumenyi bwabo ku buntu. Napakiye ubushakashatsi bumwe kuri videwo yanjye mu myaka y'ingenzi mbere yuko hagira umuntu umbwira ko 'niteguye'. ” Ijambo nyamukuru ryakinguye Nijjer kurubuga nka Adobe, Guhindura, hamwe numuyoboro wamateka. Ariko ni iki ukwiye gutanga umusaruro neza? Niba abantu bakomeje kukubaza ikibazo kimwe, igisubizo kirashobora kuba ibicuruzwa. Nijjer agira ati: "Ubumenyi nsangiye mu ijambo ryanjye ni ubumenyi bumwe inyuma y'ibiri kuri Instagram n'ibitekerezo byanjye kuri TV." "Icyahindutse ni ugupakira hamwe nuburyo bwo gusangira amakuru. Abantu bamwe bifuza kwiga bakoresheje imbuga nkoranyambaga, kandi ibyo ni imbaraga nke, bityo rero ni ubuntu. Abandi bifuza ubuyobozi bwihariye na toni z'umutungo, bisaba amafaranga. Rero, bahinduka umutungo uhembwa. Tangira gushyira ubumenyi bwawe muri kontineri abantu bashobora kugura hakiri kare - nk'ikiganiro, amahugurwa, cyangwa urwego rwishyuwe. Ibyo gupakira nibyo byigisha isoko kuguha agaciro nk'ibicuruzwa gusa." Muri rusange, urashaka korohereza abantu kukwishura utabajije uburyo no kwishyuza agaciro uzanye mubyukuri. 5. Hitamo neza kugaragara Momentum yubatswe nukuvuga yego kubintu byiza, ariko sibyose. Mbere yumwanya uwo ariwo wose, ubufatanye, cyangwa amahirwe aranga, ibaze ubwawe: Ibi byongera imbaraga zanjye cyangwa kubimenya gusa? Nyobora imigani yanjye muriki gice? Bizaganisha ku musaruro ugaragara, nko kwiyongera kw'abumva, ubufatanye, cyangwa amafaranga yinjira? Ibi birakenewe cyangwa bifite agaciro kubanteze amatwi? Amahirwe aguha umwanya mwiza, mubyumba ushaka kumenyekana, birakwiye kubikurikirana. Ibidakomatanya? Nibyiza kurengana, utitaye kuburyo bapakiwe. Ariel Gonzalez, ushinzwe kwamamaza ibicuruzwa bya HubSpot na “Magical Marketer,” arabyemera. Yambwiye ati: "Biragerageza kuvuga yego kuri buri mwanya uza inzira yawe, cyane cyane iyo ukiri muto mu rugendo rwawe rwo kubaka ibicuruzwa". "Natangiye gushora imari mu bigaragara kuri LinkedIn nyuma gato yo kwirukanwa. Kuva icyo gihe, natangiye gukora ibintu, nzamura ikirango cyanjye, kandi nitabira byinshi.kuvuga, harimo na Latino AI Inama - ariko ntabwo amahirwe yose azakubera meza. Kubona ibiboneka kubwinyungu zawe bigushyira muburyo butagaragara, ugasiga abandi gusobanura ikirango cyawe aho kuba wowe. Menya neza icyo ushaka ko ikirango cyawe gihagararira, intego zawe, n'icyo gutsinda bisa kuri wewe, hanyuma ureke ibyo bisobanuro biyobore buri yego na oya. ” Korana kuruhande (ntabwo ari hejuru) Inama gakondo ihuza abantu benshi ivuga kubaka umubano nabantu bafite imbaraga cyangwa imbaraga. Ariko kuri ba rwiyemezamirimo benshi bakura, cyane cyane abo mumatsinda yahejejwe inyuma, ubufatanye bwuruhande (gukorana nabagenzi kurwego rumwe) birashobora kuboneka kandi neza. Ubu bwoko bwimibanire bwubakiye kubwubahana, kwizerana, uburambe busangiwe, hamwe nintego zihujwe. Bakwemerera gukanda mubantu bose basanzwe, gufatanya kurema umutungo wagaciro, no gukura hamwe udashingiye kubyemejwe.
Reba iyi nyandiko kuri Instagram Inyandiko isangiwe na Taha Arshad (@tahalikesyou) Yaba gufatanya kwakira ibirori, gukora ibikorerwa hamwe (nka kimwe cya kabiri-Pakisitani, abarema LGBTQ + Taha Arshad na Shehzad Ali Khan muri videwo yavuzwe haruguru), cyangwa gutangiza ibicuruzwa bisangiwe, ubwo bufatanye bushobora kwihutisha iterambere mugihe bishimangira gahunda zifasha abaturage aho guhatanira. Ibi bifite akamaro muburyo, na none: Micro-creator ifite 10,000-100.000 abayoboke bahora batanga ibikorwa byinshi kumadorari kuruta konti nini. Nibindi kandi abamamaza ibicuruzwa bavuze ko batsinze cyane mubushakashatsi bwacu. Ibi bitanga ubufatanye bwurungano rwurungano, kuba kubaka umuganda ndetse nubucuruzi bwubwenge. 6. Saba inkunga na gahunda kubantu barema bake Kugera kuri gahunda yo gushyigikira nigishoro ninzitizi nini kubikorwa bishya, cyane cyane kubarema bake. Inkunga n'amafaranga yibanze kuri bake ntabwo aribisanzwe nkuko byari bimeze mumyaka mike ishize, ariko biracyari hanze. Hano hari bike ushobora kureba: Ikigega cya NALAC cyubuhanzi: Gahunda yonyine yo gutanga inkunga yigihugu itera inkunga gusa abahanzi bo mu kilatini / é, abakora umuco, n’amashyirahamwe y’ubuhanzi muri Amerika na Porto Rico. Kuva yashingwa, NALAC yatanze inkunga irenga 1.300 yose hamwe irenga miliyoni 8. Gahunda yo Kwigisha Ibitabo Bitandukanye: Byakozwe na Dukeneye Ibitabo Bitandukanye, iyi gahunda ihuza abanditsi b'ibitabo by'abana b'Abirabura hamwe n'inzobere mu gusohora inganda kugira ngo bahugurwe umwe umwe, inkunga ihuza imiyoboro, ndetse n'iterambere ry'ubukorikori. Nibyiza kubarema bubaka mubitabo nibirimo. Ikigega cyo Kwinjizamo Ibikurikira: Waba ukunda gukora cyane? Ikigega cyo gushyiramo Pinterest kigamije kuzamura ibyaremwe by’amateka yahejejwe inyuma n'amateka binyuze mu nkunga y'amafaranga n'uburezi. Usibye inkunga y'amafaranga, abitabiriye amahugurwa barashobora kwitabira gahunda y'ibyumweru bitandatu uburyo bwo gutsinda kuri Pinterest, ushyigikiwe n'amahirwe yo kubona amafaranga n'ibindi. Abamarayika b'Abakobwa b'Abirabura: Abamarayika b'abakobwa ni itsinda rusange ry’abamarayika b’abagore bo muri Aziya yepfo, abashoramari bashoramari, n'abashinze. Abanyamuryango bashora imari mubigo byose bihagaritse imbuto zikurikirana A kandi bafite byibuze umwe mubashinze abagore bo muri Aziya yepfo. Batanga kandi ibikubiyemo byuburezi, ibikorwa byo guhuza ibikorwa, nibindi byinshi kugirango bafashe abashinze "umukobwa wumukobwa" kwiga no guteza imbere ubucuruzi bwabo. Umugambi wa Cartier Women Initiative (CWI): Kwizihiza isabukuru yimyaka 20 mu 2026, Gahunda ya Cartier Women's Initiative ni gahunda mpuzamahanga yo kwihangira imirimo iha imbaraga abagore bigira ingaruka kuri ba rwiyemezamirimo batwara impinduka z’imibereho n’ibidukikije batanga inkunga y’imari, imibereho, n’impano kugira ngo bateze imbere ubucuruzi bwabo no kubaka ubumenyi bwabo mu buyobozi. Buri mwaka, itanga inkunga eshatu ($ 30.000-100.000), hamwe n’umutungo w’abantu n’imibereho binyuze mu busabane bwumwaka umwe, no kugera kubuzima bwa 800+ abanyamuryango ba CWIumuryango. Ihuriro Rihimbano - Ryashinzwe na Imani Ellis mu mujyi wa New York, uyu muryango hamwe n’ikigo gishinzwe guhanga byubatswe ku mico itandukanye. Batanga urutonde rwakazi hamwe nuburyo bwo guhuza, harimo ibirori byabo byamamare, UmucoCon. Gahunda Yihuta Yihuta ya LinkedIn: LinkedIn itanga gahunda yibyumweru bitandatu, aho abifuza cyane bashobora kwibonera iyerekwa ryabo nudushya. Itsinda ryatoranijwe ryunguka amahirwe menshi yo kongera amajwi yabo kumurongo wimbuga ninkunga ya $ 15,000. Nubwo bidasobanutse neza ku baturage badahagarariwe, gahunda yaguye mu Buhinde, Burezili, no muri Amerika, byerekana ubushake bw'urubuga mu isi. Nibyiza kubantu bifuza ba rwiyemezamirimo B2B, abarema, hamwe nabaterankunga. Itangizwa ry'Itangazamakuru Ryuzuye: Iyi gahunda ya Pixability ifasha guhuza ibirango nabashinzwe gukora bitandukanye no gutwara uburinganire bupima kandi burambye binyuze mumahirwe yibitangazamakuru. Ibikorwa bizwi cyane bya Amos kugirango batsinde (FIS) ba rwiyemezamirimo ba rwiyemezamirimo: IFS, ku bufatanye na Amerika Black Chambers Incorporated (USBC), yashinzwe mu 2020. Ishiraho inzira abafite ubucuruzi bw’abirabura bo mu cyiciro cya mbere kugira ngo batere imbere batanga ibihembo by’amadolari ibihumbi 150, inama, imiyoboro, hamwe n’ibikoresho by’uburezi ku batsinze batatu. HerSuiteSpot: umuyoboro ushingiye kubanyamuryango kubagore bifuza kubaka imbaraga, kwinjiza, nubucuruzi bushora imari. Abanyamuryango babona amahirwe yo guteza imbere ubuyobozi, gutoza, inkunga nyayo yubucuruzi, inkunga n'amahirwe yo gutera inkunga, hamwe n'amahugurwa, ibiranga itangazamakuru, nibindi byinshi. HerRise Microgrant y’umuryango nayo itanga amadorari 1000 kubucuruzi buyobowe nabagore badafite ubushobozi buri kwezi. Urashaka byinshi? Reba ingingo yacu, "Inkunga Yubucuruzi Yambere Kubatangije Abashoramari Badahagarariwe." Hariho kandi inkunga nyinshi za reta ziboneka binyuze mu kigo gishinzwe guteza imbere ubucuruzi buciriritse. 7. Huza n'ibirango biteza imbere kandi bishyira imbere gushyiramo Mugihe mu 2025, ibikorwa bya federasiyo byatumye ibirango bimwe na bimwe bivanaho gahunda zinyuranye, uburinganire, no kwishyiriraho (DEI), itsinda rifite intego ryabandi ryashizeho gahunda zihamye kandi zubaka. Dukurikije amakuru ya Morning Consult yo mu 2025 akurikirana, ibicuruzwa byakomeje ibyo DEI yiyemeje ndetse byabonye amanota ya net buzz yazamutseho amanota 3.2 umwaka ushize. Ibyo bigufitiye akamaro nkumuremyi muto, ntabwo ari ukubera ko bazakwunganira, ariko nanone kubera ko aho uhisemo gufatanya biri mubirango byawe. Ikigeretse kuri ibyo, ubwo bufatanye bukunda kurushaho gufatanya, kuringaniza, ndetse no kugushyira nkumufatanyabikorwa wigihe kirekire aho kuba agasanduku gatandukanye. Ukurikije icyicaro cyawe, hano hari abafatanyabikorwa bake ushobora gutekereza. Ulta Ubwiza Ulta Ubwiza bwabaye imwe murugero rugaragara rwikirango kitahumbya nkuko amabwiriza ya federasiyo yahindutse. Umucuruzi ucuruza ubwiza yakomeje ibisabwa na BIPOC kugirango yihutishe MUSE yihuta, itanga umunani bashinze ubwiza bwicyiciro cya mbere baturutse mumiryango idahagarariwe na gahunda y'ibyumweru 10 ikubiyemo ingamba zerekana ibicuruzwa, urunigi rwogutanga, hamwe no kwitegura gucuruza. Buri wese mu bitabiriye amahugurwa kandi ahabwa amadorari ibihumbi 50 n’inyongera y’amadorari 10,000 ku bufatanye n’imihigo cumi n'itanu ku ijana. Niba uri umuremyi wibanze cyangwa rwiyemezamirimo, iyi ni imwe muri gahunda zifatika ziboneka. HubSpot Porogaramu ya HubSpot ifatanya na podcaster, abakora amashusho, hamwe nabubaka itangazamakuru ibirimo bigera kubateze amatwi. Ikitandukanya gahunda yacu nigipimo cyayo cyo guhitamo: HubSpot isuzuma abayiremye ishingiye ku guhuza abayumva, ubwiza bw'umusaruro, impano yakira, kugera ku mibereho, ndetse n'intego zacu. Ibyo bipimo byanyuma ni nkana kandi byubatswe, ntabwo bikora. Niba uri umuremyi mubucuruzi, kwamamaza, kwihangira imirimo, cyangwa imyuga, ibi birakwiye gushakisha. Spotify Spotify yubatse imwe murwego rwo kwinjiza ibintu mubitangazamakuru kubarema byumwihariko. Yatangiye mu 2022, Ikigega cyayo cyo Kurema Equity Fund cyatangiye buhoro, ariko ubu gisubiza inyuma bucece gahunda nyinshi zikora zishobora kugirira akamaro amatsinda yahejejwe inyuma nka: Inshuro: Kumurika no kongera abahanzi b'abirabura na podcaster kuri platifomu; BINGANA: Ibitekerezo bimwe kubagore barema isi yose NextGen: Gutera inkunga buruse, ibikoresho, na gahunda yo kwiga muri HBCUs, harimo Spelman College, Howard University, Hampton University, na Carolina y'Amajyaruguru A&T. Byaremewe byumwihariko kubaka ubutahaibisekuruza byabatunganya amajwi atandukanye. Ikigega cyo gufungura imiryango: UK Initiative itanga ibikoresho byingenzi kugirango ibungabunge umwanya urubyiruko ruteranira, rurema, kandi rwishora mubikorwa byubuhanzi, cyane cyane mumiryango idakwiye. Spotify yongeye gushimangira izi gahunda zose muri 2024 Equity & Ingaruka Raporo. Noneho, niba wubaka podcast, amajwi, cyangwa umuziki (cyangwa wifuza), Spotify ikwiye gushakisha ubufatanye n'amahirwe yo kongera imbaraga. 8. Kurinda ibyo uvuga uko ukura Mugihe ikirango cyawe kigenda kigaragara, itangazamakuru hamwe nababumva barashobora kugerageza kugabanya inkuru imwe. Ibi birasanzwe cyane cyane kuri ba rwiyemezamirimo bava mumateka, akazi kabo gashobora kugabanywa kubitekerezo bishingiye ku ndangamuntu aho kumenyekana kubwuzuye. Komeza kuba maso kugirango ikirango cyawe kidahinduka. Ibi bivuze guhora utangaza ibintu byerekana ubujyakuzimu, intera, n'ibitekerezo byubaka - ntabwo ari uburambe bwihariye. Bisobanura kandi gukemura ibibazo bidahwitse iyo bibaye, aho kwemerera abandi kugusobanurira ibyawe. Nijjer abisobanura agira ati: “Ubufatanye bwose, buri kinyamakuru cyose, buri cyiciro uhagazeho ni undi muntu utegura inkuru yawe kubabumva.” "Niga ibirango byarokotse imyaka ibarirwa muri za mirongo, kandi ababuze inzira hafi ya bose babikoze ndeka imbaraga zo hanze zitegeka umwirondoro wabo mugihe gikura. Noneho rero mfata inkuru zanjye bwite kimwe: Amahirwe yose arayungurura binyuze mubibazo byo gushimangira inkuru 'ndubaka cyangwa nkayitesha. Impanuro: Nijjer abwira buri muremyi akorana nawe gukora icyo yise "inyandiko yicyizere." “Icara wandike inkuru zawe z'ingenzi, inkomoko yawe, aho uhindura, ingingo zawe, mu rurimi nyarwo wifuza ko undi muntu yakoresha igihe bakuvugaho. Noneho vuga izo nkuru ubudahwema, mu bikubiyemo, kuri etape, mu biganiro, ku buryo ururimi ruba rwikora ku bantu bagukikije. ” "Nuburyo 'wubaka icyo nise' Brand Echos, 'aho abakwumva batangira gusubiramo ibitekerezo byawe mumagambo yawe. Ntabwo urinze inkuru zawe ukina izamu. Urayirinda usobanutse neza kandi usubiramo kuburyo ntamuntu ugomba gukeka icyo urimo. “ Ibibazo bijyanye no kuzamura ikirango cyawe nkumuremyi muto Ni ikihe kibazo gikomeye kuri ba rwiyemezamirimo bahejejwe inyuma? Kugera ku mari shingiro, imiyoboro, hamwe nu mushahara ungana bikomeje kuba inzitizi zikomeye kubashinzwe kwihangira imirimo na ba rwiyemezamirimo baturutse inyuma. Ubushakashatsi bwerekana ko abaremye bake binjiza amafaranga make ugereranije na bagenzi babo b'abazungu - cyane cyane: Abirabura b'abirabura binjiza 34.04% make, abanya Aziya yepfo binjiza 30.70% make, abanya Aziya bo mu burasirazuba binjiza 38.40%, naho abanya Aziya bo mu majyepfo y'uburasirazuba binjiza 57.22% make. Hejuru y'ibyo, kubogama kwa algorithmic no kurushaho kwibanda ku gukoresha ibicuruzwa bivuze ko abarema bake bagomba gukora cyane kugirango bagaragare. Niyo mpamvu kubaka kubaka kugabana, gutandukanya inzira yinjira, no guhuza abafatanyabikorwa bose ntabwo ari byiza-kubana-ni ibintu byingenzi bikenewe. Ni ukubera iki kuranga umuntu ari ngombwa kubashinze badahagarariwe? Kubaka ikirango cyumuntu bifasha kurenga abarinzi b'irembo, kubaka ikizere hamwe nababumva, no gushiraho inzira yigenga. Nubwo waba udakeneye byanze bikunze guhura cyangwa ibikoresho bimwe, izina ryawe nicyizere birakuvugisha. Nubuhe buryo bwihuse bwo kuzamura ikirango muri iki gihe? Nta gitabo kimwe cyo gukiniraho, ariko abayiremye bakura vuba muri iki gihe basangiye ibintu bike muri rusange. Abashizeho gutsinda ni abayobora bafite ibitekerezo byihariye, byizewe; kwerekana buri gihe kurubuga aho ababateze amatwi bitabira (ntabwo ari imizingo gusa); no gukoresha amafaranga hakiri kare aho gutegereza kugeza igihe bumva “biteguye.” Gufatanya kuruhande hamwe nabashizeho urungano birashobora kandi kwihuta gukura byihuse kuruta kwiruka hejuru-hasi kwemeza, cyane cyane mubyiciro byambere. Wubake ikirango ushaka kubona kwisi Ubukungu bwabashizeho ntabwo bwigeze bugerwaho, ariko kandi burarushanwa. Kubantu bake barema na ba rwiyemezamirimo, ubwo buryo bubiri burashoboka. Inzitizi nukuri, ariko rero n'amahirwe. Ingamba umunani muriyi ngingo ntabwo zijyanye no gukora hafi ya sisitemu ishobora kutababariraamatsinda yahejejwe inyuma, ariko kubyerekeye kubaka ikintu kiramba kuruta sisitemu: ikirango gifite ubutware nyabwo, abumva ufite, hamwe nubucuruzi bwubucuruzi budashingiye kumurongo umwe, umunyezamu, cyangwa inzitizi. Ibicuruzwa byakomeje kwesa imihigo bitandukanye mu 2025 byagaragaye ko ibipimo bya net buzz byazamutseho amanota 3.2 umwaka ushize ku mwaka kuri buri gitondo, byerekana ko isoko ritanga ibihembo birimo, ntirisubire inyuma. Kandi utitaye ku mbogamizi, ibyo 'nibidukikije urimo kubaka. Abashizeho bazatsinda imyaka icumi iri imbere ntabwo ari hejuru cyane cyangwa ikurikiranwa cyane. Nibo basobanutse kubyo bahagararaho, bitondera cyane aho bajya, kandi bakitondera cyane kurinda inkuru bavuga. Usanzwe ufite icyerekezo ntawundi ushobora kwigana. Noneho igihe kirageze cyo kubaka ikirango kugirango gihuze. Murakaza neza Kumena Igishushanyo mbonera - Urutonde rwa HubSpot rwahariwe imbogamizi zidasanzwe hamwe nubunararibonye bwubucuruzi buciriritse hamwe nabanyamwuga baturuka mumiryango idahagarariwe muri Amerika. Shakisha ingingo ninkuru ziteza imbere itandukaniro, kuzamura imyuga, gufasha ba rwiyemezamirimo guteza imbere ubucuruzi bwabo, kandi, muri rusange, guteza imbere intsinzi yitsinda ryahejejwe inyuma kumasoko agezweho.
