Influencer marketing (IM) bɛ kɛ sababu ye ka fɛntigiw dɛmɛ u ka se ka jɛɲɔgɔnya lakika bila yɔrɔ la min falen don nizɛri la, yɔrɔ min na, feerekɛlaw ye siga kɛ laadala piblisite la. A b’i kɛ hadamaden ye ani ka fɛɛrɛ dɔ di min bɛ se ka fɔ ka ɲɛ walasa ka jɛɲɔgɔnya kɛ ni i lamɛnbagaw ye. I n’a fɔ influencer marketing report y’a jira cogo min na, mɔgɔ 2000 minnu ɲininkara, olu tilancɛ ɲɔgɔn bɛ sanni kɛ don o don, dɔgɔkun o dɔgɔkun walima kalo o kalo k’a sababu kɛ influencer posts ye. Nka, gɛlɛyaba min bɛ sugukɛlaw kan, o ye ka nɔ bilabaga ɲumanw sɔrɔ u ka kanpaɲiw kama. A tɛ tugubagaw jate dɔrɔn ye tugun—tiɲɛni ni barokunw nafa kɛra jɛɲɔgɔnya ɲɛtaa wari lakika ye. O kunnafoni kelen in b’a jira ko feerekɛlaw 67% b’a miiri ko marka ni influencer jɛ-ka-baara ɲumanw ye minnu ye tiɲɛtigiw ye ani minnu tɛ mɔgɔ bɔ mɔgɔ la. O de kama, fɛntigiw ka kan k’a lajɛ k’u bɛ jɛ ka baara kɛ ni mɔgɔ ye min bɛ se ka mɔgɔw bila sira, n’a ka nafaw n’a lamɛnbagaw bɛ bɛn u yɛrɛ ta ma, n’o tɛ, u bɛ farati la ka bɔ kɛnɛ kan i n’a fɔ mɔgɔ minnu tɛ tiɲɛ ye. Nin barokun in kɔnɔ, an bɛna sɛgɛsɛgɛli kɛ cogo min na i bɔɲɔgɔnko sugukɛlaw bɛ se ka nɔ bilabaga ɲumanw sɔrɔ i ka marka kanpaɲi na. An bɛna an yɛrɛ ka wale ɲumanw fana tila ɲɔgɔn na ani ka yeelen bɔ fangatigiw bɛ min makɔnɔ fɛntigiw fɛ. Influencer ye mun ye? Influencer ye mɔgɔ ye min ka social following (jamanatigiya) kɛrɛnkɛrɛnnen don min ka fanga bɛ lamɛnnikɛlaw kan yɔrɔ kɛrɛnkɛrɛnnen dɔ la walima izini kɛrɛnkɛrɛnnen dɔ la. Tuma caman na, nɔ bilabagaw bɛ ni dɔnniya kɛrɛnkɛrɛnnen ye, fanga walima hakilina kɛrɛnkɛrɛnnen dɔ bɛ ko kɛrɛnkɛrɛnnen dɔ kan.
Influencer marketing bɛ sen na kabini san tan caman, mɔgɔ tɔgɔba dɔw ka dɛmɛ fɛ. Nka, ni sumanikɛlan kɔrɔlenw bɛ sɔrɔ, influencers’ jɔyɔrɔw feereli la bɛna wuli san 2025. A bɛna dɔgɔya u ka mɔgɔw ka dɔnniya n’u nɔfɛmɔgɔw hakɛ la, wa a bɛna kɛ caman ye ka mɔgɔw ladɔnniya mɔgɔw ladɔnniyacogo la ani ka ROI jɛlen di. Influencers bɛ hadamadenya kɛ markaw la ani k’u dɛmɛ ka jɛɲɔgɔnya lakika, ɲɛnamaya lakika sabati u ni u lamɛnbagaw cɛ. Wa ni AI baarakɛminɛnw wulilen don, feerekɛlaw bɛ tiɲɛni ni hadamadenw ka jɛɲɔgɔnya nege don u la i n’a fɔ a ma deli ka kɛ cogo min na. Nin yɔrɔ in de la influencer jɛɲɔgɔnyaw bɛna yeelen bɔ. Ka jɛɲɔgɔn ɲumanw sɔrɔ ani k’i ka influencer kanpaɲiw ROI lakika suman, o man kan ka kɛ bololabaara kunkolodimi ye. I ka Demo dɔ boloda Ni aw bɛ miiri influencer minnu bɛnnen don aw ka marka ma, aw ye an ka wideyo lajɛ min bɛ influencer jɛɲɔgɔnya ɲumanw jɔcogo kan. O hakilinaw bɛna faamuyali sabatilen di min bɛna i dɛmɛ fana influencer marketing kɔfɛtaw la.
Danfara jumɛn bɛ fangatigi ni danbaga cɛ? Nizɛri dabɔbagaw ni nɔ bilabagaw—yala ninnu ye daɲɛw ye minnu bɛ se ka ɲɔgɔn falen wa? A ma kɛ tigitigi. Danfaraba min bɛ u ni ɲɔgɔn cɛ, o ye ko influencer (fɔlikɛla) bɛ sponsored content (sponsored content) tila ɲɔgɔn na, k’a sɔrɔ dabɔbaa bɛ content (daɲɛ fɔlɔ) labɛn. Hali n’a y’a sɔrɔ u bɛ min kɛ, o bɛ ɲɔgɔn dafa tiɲɛ na—kɔnɔkow dabɔbagaw bɛ nɔ bila, ani nɔ bilabagaw bɛ kɔnɔkow da—laɲini tɛ kelen ye. Influencer dɔ ka laɲini fɔlɔ ye k’u nɔfɛmɔgɔw jija u ka fɛn kɛrɛnkɛrɛnnen dɔ san, fɛn dɔ, baarakɛminɛn dɔ wdfl, bawo wariko dusu bɛ u bolo k’o kɛ (i n’a fɔ, u ye laseli sara dɔ sara walima ka komisiyɔn sɔrɔ feereli la). Ni an y’o suma, kɔnɔkow dabɔbaa ka laɲini fɔlɔ ye ka kɔnɔkow dilan minnu bɛ mɔgɔ bila ka miiri ani minnu nafa ka bon u lamɛnbagaw ye. U bɛ se fana ka kɔnɔkow dilan minnu bɛ feere, markaw bɛ minnu feere i n’a fɔ u yɛrɛ ta, ka baara kɛ kɔfɛ. U tun bɛ se ka lamɛnnikɛlaw caman sɔrɔ, nka u kɔnɔkow ye u sinsinnan ye n’u ka ɲɛnamaya kɛcogo ye. U bɛ se fana ka wari sɔrɔ u ka baara la dɛmɛni fɛ nka a ka c’a la, sɔrɔ sira wɛrɛw bɛ u bolo i n’a fɔ abonnés, membres, produits numériques ani fanw ka bolomafaraw. Lookalike influencer ye mun ye? Influencer min bɛ i n’a fɔ a bɛ i n’a fɔ, o ye dabɔbaga ye min ka jogo bɛ ɲɔgɔn ta — i n’a fɔ kɔnɔkow cogoya, lamɛnnikɛlaw hakɛ, niche walima engagement patterns — ni influencer wɛrɛ ye min y’a jira kaban ko a ye ɲɛtaa sɔrɔ i ka marka walima i ka ɲɔgɔndankɛla dɔ la.
Nka mun na markaw bɛna a fɛ ka mɔgɔw ɲini minnu bɛ se ka mɔgɔw bila u ɲɛda cogoya la? Ayiwa, a ka c’a la, o bɛ kɛ bawo u b’a fɛ ka kanpaɲiw sɛgɛsɛgɛ walasa ka se lamɛnnikɛla kuraw ma nka u bɔlen don ɲɔgɔn fɛ, walima ka influencer tɛmɛnenw ka ɲɛtaa ladege. A bɛ i n’a fɔ ka “version” kura sɔrɔ influencer dɔ fɛ min bɛ baara kɛ koɲuman kaban, k’i dɛmɛ k’i ka seko bonya k’a sɔrɔ i bɛ to ka bɛn min mankan ma. Influencer suguya naani ye jumɛnw ye? Ka da tugubagaw jate kan, fɛnɲɛnɛma suguya naani bɛ yen: mega-influencer, macro-influencer, micro-influencer ani nano-influencer. An bɛna suguya kelen-kelen bɛɛ tila-tila, ka misaliw ni baara kɛli ni kelen-kelen bɛɛ nafa ni dɛsɛw tila ɲɔgɔn na.
Mega influenceurs (dɔnkilidala ŋanaw). Mega influencers bɛ ni tugubagaw ka ca, miliyɔn caman ni kɔ. Dɔnkilidala, fɔlikɛlaw, farikoloɲɛnajɛla tɔgɔba ani mɔgɔ wɛrɛwforobaciyɛnko ɲɛmɔgɔw ka teli ka don o kulu kɔnɔ, nka sosiyete siwili dolow caman ye mega-status sɔrɔ. Misali la, Helen Christie ye Angletɛri jamana kɔnɔ kunnafoni dilanbaga ye ani ɲɛnajɛla ye min ka TikTok nɔfɛmɔgɔw bɛ se miliyɔn fila ma ani YouTube abonɛn miliyɔn kelen. A ye jɛɲɔgɔnya kɛ ni fɛntigiw ye i n’a fɔ Disney+, Meta, Monzo ani Channel 4.
Source (Sɔrɔyɔrɔ). Mega influencers bɛ exposure di min ɲɔgɔn ma deli ka kɛ brands ye, nka a bɛ na ni mega price tag ye. Nin jɛɲɔgɔnya sugu min bɛ kɛ ni influencer ye, o bɛ se ka baara kɛ ka ɲɛ n’i ye fɛntigi ye min ka di jama ye (misali la, tech, food, big box retail) ani i ka marketing budget ka bon. Makro-influenceurs (kro-influenceurs) minnu bɛ yen Macro-influencers ye social media mɔgɔ tɔgɔba ye minnu ka lamɛnnikɛlaw bɛ tugubaga 100.000 fo miliyɔn kelen cɛ. U bɛ jate taa-ka-kanw ye yɔrɔ kɛrɛnkɛrɛnnen dɔ kɔnɔ, i n’a fɔ dumuni, cɛɲi walima ɲɛnamaya kɛcogo. Misali la, Mattie James ye Atlanta sigida ɲɛnamaya kɛcogo ɲɛnabɔbaga ye ani sɛbɛnnikɛla min ye jɛɲɔgɔnya kɛ ni fɛntigiw ye i n’a fɔ Samsung, T.J. Maxx ni Kroger ye ɲɔgɔn sɔrɔ.
Source (Sɔrɔyɔrɔ). I n’a fɔ mega influencers, macro-influencers bɛ se ka se kosɛbɛ—ni sɔngɔba bɛ u la. Nka, ikomi u ka teli ka kɛ ni lamɛnnikɛlaw ye minnu ka ca ni ɲɔgɔn ye, jɛɲɔgɔnya min bɛ kɛ ni makɔrɔ-influencer ye, o bɛ se ka baara kɛ koɲuman markaw ye minnu b’a fɛ ka se lamɛnnikɛla kɛrɛnkɛrɛnnen dɔ ma nka a ka ca. Misali la, ikomi Mattie ye Black millennial mom ye, a bɛna kɛ mɔgɔ ɲuman ye markaw fɛ minnu b’a fɛ ka se nin jamanaden hakɛ in ma minnu b’u mago don fini walima farikoloɲɛnajɛ la. Micro-influenceurs (dɔnkilida-minɛn fitininw). Micro-influenceurs (micro-influenceurs) ka lamɛnnikɛlaw bɛ Taa 10.000 fo 100.000 na. N’a sɔrɔla u tɛ se ka se mega ni macro-influencers ma, nka kalanw y’a jira ko tuma caman na, u ka jɛkafɔ hakɛ ka ca, o kɔrɔ ye ko tugubagaw bɛ u kɔnɔkow ye, k’u diya, ka kuma fɔ u kan ani k’u tila ɲɔgɔn na ka caya. U fana ka teli ka kɛ fɛn sɔngɔ gɛlɛnw ye ka tɛmɛ mɔgɔ minnu bɛ nɔ bila mɔgɔw la minnu tɔgɔ bɔra kosɛbɛ. Misali la, Serena Lalani ye nizɛri dabɔbaa ye min ye TikTok lamɛnnikɛlaw caya, n’o ye tugubaga 16.000 ni kɔ ye, a kɛtɔ ka vlog kɛ a ka ɲɛnamaya kan Mɔntriyali, Kanada. A ye jɛɲɔgɔnya kɛ ni fɛntigiw ye i n’a fɔ Murad Skincare ani Osheaga, n’o ye dɔnkilida ɲɛnajɛ ye min sigilen bɛ Mɔntriyali.
Source (Sɔrɔyɔrɔ). Nano-influenceurs (nano-influenceurs) minnu bɛ yen Nano-influencers (nano-influencers) ka tugubagaw tɛ se 10.000 ma. Nka u dɛsɛlen bɛ min na u bonya la, tuma caman na, u bɛ o dafa furusiri la. U bɛ dɛmɛ don walasa ka se sigida kɛrɛnkɛrɛnnenw ni jamanadenw hakɛ ma ni musaka ye min bɛ se ka sɔrɔ. Misali la, Danica Nelson ye Kanada wariko ni taamako dabɔbaa ye min ye baara kɛ ni fɛntigiw ye i n’a fɔ Mydoh, Rakuten ani Porter Airlines.
Source (Sɔrɔyɔrɔ). Cogo min na i bɛ se ka i ka influencer ideal ɲɛfɔ Ka jɛɲɔgɔnya kɛ ni influencer ye min tugubaga ka bon, o bɛ se k’i dɛmɛ ka dɔ fara i ka brand dɔnniya kan, nka n’i b’a fɛ ka bang caman sɔrɔ i ka buck la, i ka kan ka baara kɛ ni influencers ye minnu bɛ se k’i ka brand sɔrɔ mɔgɔ bɛnnenw ɲɛkɔrɔ. Walasa k’o kɛ, i ka kan ka fɔlɔ k’a ɲɛfɔ i ka influencer ideal bɛ cogo min na. O taamasiyɛnw bɛna dɛmɛ. I ka laɲinibagaw dɔn I ka laɲinibagaw dɔnni b’a to i bɛ se ka influencers sugandi ni lamɛnnikɛlaw ye ani social channels minnu bɛ bɛn i ka marka ma. Ka fara o kan, n’i y’a faamu i lamɛnbagaw ka di min ye, i bɛ se ka influencers sugandi i b’a dɔn k’u bɛna jɛɲɔgɔnya kɛ ni minnu ye. Misali la, a bɛ kɛ cogo la farikoloɲɛnajɛ tɔnba dɔ i n’a fɔ Athleta ka jɛɲɔgɔnya kɛ ni farikoloɲɛnajɛla dɔ ye min bɛ se ka mɔgɔw bila sira, i n’a fɔ patinage kɛbaga Mariah Bell, ka tɛmɛ ɲɛnamaya kɛcogo ɲɛnama dɔ kan min ka ca ni mɔgɔ caman ye. Nin barokun in sɛbɛnni waati la, Mariah ka tugubagaw cɛsirilen don farikoloɲɛnajɛ kanubaga 100.000 ni kɔ fɛ, o b’a to a bɛ se ka kɛ mɔgɔ barikama ye o taamasiyɛn in na.
Source (Sɔrɔyɔrɔ). Mariah ka dɔnniya min ye farikoloɲɛnajɛla ŋana ye, o bɛ dannaya dɔ fara a ka laadilikanw kan. Ka fara o kan, ikomi a bɛ to ka degeliw bila sen kan, a ka kalanko kɔnɔkow bɛ bɛn a ni Athleta ka kɔnɔkow tɔw ma. I ka kanpaɲi kuntilenna sigi sen kan Aw ye jɛya sigi aw ka kanpaɲi kuntilenna kan—a kɛra ka fɛnw tɔgɔlafɛnw dɔnni bonya, ka ɲɛmɔgɔya lase mɔgɔw ma walima ka feereli bila senkan. Walasa ka marka dɔn, aw bɛ fɔlɔfɔlɔ influencers minnu ka seko ni dɔnko ka bon ani minnu bɛ se ka baara kɛ kosɛbɛ. N’i ka laɲini ye ɲɛmɔgɔya sɔrɔli ye walima ka mɔgɔw ladɔnniya, i ka dabɔbagaw ɲini minnu ka laɲiniw ka bon kosɛbɛ, minnu dalen bɛ u la ani minnu ka baara kɛcogo bɛ nɔ bila walew la. I ka laɲiniw ka kan ka i ni ɲɔgɔn cɛ influencer suguya min bɛ kɛ, k’a ta u ka niche (yɔrɔ) n’u kɔnɔkow cogoya la ka se u bɛ baara kɛ ni plateformes (jɔyɔrɔ) minnu ye. Aw ye aw janto baro la sigida la ani marka kofɔlenw na Aw ye aw janto sosiyete ka kuma fɔlenw na ani sosiyete ka barow la minnu bɛ lamini aw ka taamasiyɛn ni aw ka baarakɛyɔrɔ la. I sinsin mɔgɔ kelen-kelen bɛɛ kan minnu bɛ to ka u sen don i ka marka la. A bɛna dɛmɛ ka baara kɛ ni baarakɛminɛnw ye i n’a fɔ Sprout Social Listening bawo o tuma na fɛ, i bɛ se ka se ka sosiyete ka baro miliyɔn caman sɔrɔ minnu ma filɛ, barokun suguya wɛrɛw kan minnu bɛ tali kɛ i lakanpaɲi. O cogo la, i bɛ se ka teliya la, k’a sɔrɔ i ma cɛsiri kɛ, ka taamasiyɛn lafasabagaw dɔn, n’i y’a sigi sen kan ko mɔgɔ minnu bɛ kuma i ko la kaban — ani cogo ɲuman na. Baarakɛminɛn in kɔnɔ, dusukunnataw sɛgɛsɛgɛli algorisimu minnu bɛ a kɔnɔ, olu b’a to i bɛ se ka barow faamuya cogo la min ka nɔgɔn kosɛbɛ. Aw ye influencer jogo jɔnjɔnw dɔn Zero in kan i ka ideal influencer jogo minnu bɛ bɛn i ka marka ni i lamɛnbagaw ma. Niche relevance ɲini—yala u bɛ kɔnɔkow dilan i ka baarakɛyɔrɔ la walima u bɛ kuma i ka sugu laɲinitaw fɛ wa? Lamɛnnikɛlaw ka jamanaden hakɛ sɛgɛsɛgɛ walasa k’a dɔn k’u nɔfɛmɔgɔw bɛ bɛn i ka kiliyan ɲuman ma. Aw bɛ jɛkafɔ hakɛ bila jɔyɔrɔ fɔlɔ la ka tɛmɛ tugubagaw hakɛ kan, bawo o bɛ dannaya ni nɔ bilali jira. Aw ye u kɔnɔkow cogoya n’u bɛnkan lajɛ, ani k’a lajɛ k’u fɔcogo, u nafaw ani u kɛcogo bɛ bɛn i ka taamasiyɛn ma. Ni ɲɔgɔndan bɛ surunya, jɛɲɔgɔnya bɛna kɛ tiɲɛ ye ani ka nɔ bɔ. Aw ye “influencer ideale” persona dɔ da I ye kunnafoniw bɛɛ lajɛlen minnu lajɛ sanfɛ walasa ka influencer persona ɲuman dɔ dilan. Aw ye aw ka kanpaɲi kuntilenna lajɛ—aw b’a fɛ influencer ka aw dɛmɛ ka mun sɔrɔ (misali la, lafaamuyali, jɛkafɔ, mɔgɔw ladɔnniyalen don)? O kɔ, jogo minnu bɛ bɛn o kuntilenna ma, olu fɔ. Aw bɛ jateminɛw don a kɔnɔ i n’a fɔ tugubaga hakɛ ɲuman, jɛkafɔ hakɛ ani marka jɛ-ka-baara tɛmɛnenw. Aw ye aw jija ka jatebɔ kɛ topical alignment ani brand fit kan, aw fana. Miiri nin mɔgɔya in na i n’a fɔ i jɛɲɔgɔn dafalen ka ɲɛfɔli—mɔgɔ min kan, a lamɛnbagaw ani a nɔfɛkow bɛ i ka taamasiyɛn ni i ka laɲiniw dafa cogo la min bɛ bɔ a yɛrɛ la. O jɛya in bɛna aw dɛmɛ ka kandidaw filɛ ani ka mɔgɔw ladonni laɲini cogo ɲuman na. Cogo min na i bɛ se ka influencers sɔrɔ i ka marka la Ni wideyow minnu bɛ kɛ cogo surun na ani algorisimu minnu sinsinnen bɛ nafa kan, olu de bɛ feeds (feeds) fanga bonya, kɔnɔkow jogo, u sendoncogo ani waati bɛnnenw kɛcogo kɛra fɛn nafamaw ye minnu bɛ se ka kɛ sababu ye ka influencer ɲumanw sugandi walasa ka jɛɲɔgɔnya kɛ ni u ye. Ladilikanw filɛ nin ye walasa ka ɲinini kɛ ani ka jɛɲɔgɔnya kɛ ni influencers ye — k’a ta influencer marketing platforms la ka taa a bila influencerw ka rezo kɔrɔ ɲumanw na. Baara kɛ ni influencer marketing platform ye Influencer marketing platforms ye baarakɛminɛnw ye minnu bɛ influencer marketing kanpaɲi ɲɛnabɔli nɔgɔya. U bɛ fɛn caman di, nka ɲininikɛminɛnw bɛ u caman bolo walasa ka fɛntigiw dɛmɛ u k’u ka influencer match dafalen sɔrɔ. Misali la, Sprout Social Influencer Marketing b’i dɛmɛ ka mankan tigɛ ani ka influencers ɲini i ka marka kanpaɲiw kama, i kɛtɔ ka baara kɛ ni social insights ye minnu sinsinnen don, AI bɛ minnu ɲɛminɛ. Aw ye nin wideyo in lajɛ walasa k’a dɔn an ye an ka influencer marketing porogaramu jɔ cogo min na ka bɔ fɛn fɔlɔ la, k’a sɛgɛsɛgɛ cogo la min bɛ se ka kɛ fɛɛrɛ ye ani ka hakilinaw tigɛli kɛ nɔ lakikaw ye.
Source (Sɔrɔyɔrɔ). Nin ye kunnafoni wɛrɛw ye, minnu b’a jira cogo min na, o plateforme bɛ i dɛmɛ ka influencer ɲumanw sɔrɔ:
Profil sɔrɔli baarakɛminɛn bɛ kunnafoniw bila minnu nafa ka bon kosɛbɛ ani minnu bɛ se ka waleya, i n’a fɔ barokun minnu bɛ kuma influencer dɔ kan tuma caman na, ɲɛfɛ ani cɛmancɛ la. A bɛ ni ɲininikɛlan 50 ni kɔ ye minnu b’i dɛmɛ ka influencers sɔrɔ minnu bɛ bɛn i ka sariya tigitigiw ma. Brand Fit Score barikama b’i dɛmɛ k’a faamu cogo min na influencer dɔ kɔnɔkow bɛ bɛn i ka brand nafaw n’a ka laɲiniw ma. Baarakɛminɛn minnu bɛ kɛ ka hakilinaw suma ɲɔgɔn na, olu b’a to i bɛ se ka daɲɛw dɔn minnu ka ɲɛtaa sɔrɔli ka gɛlɛn kosɛbɛ. Baarakɛminɛn min bɛ kɛ tuma bɛɛ, n’o ye Marka Lakanali ye, o bɛ dɛmɛ k’i tɔgɔ lakana walasa i ka jagokɛjɛkuluw ka se k’u sinsin jɛɲɔgɔnyaw jɔli kan minnu bɛ nɔ bila mɔgɔw la ani ka kanpaɲi kɛ ka ɲɛ ani ka ɲɛ. Affinité engine min bɛ a kɔnɔ, o bɛ i ka ɲininiw dɔgɔya ka t’a fɛ, n’a bɛ baara kɛ ni masin kalanni ni lamɛnnikɛlaw ka hakilijagabɔ ye walasa ka markaw ni dabɔbagaw dɔn minnu ka jɛɲɔgɔnya barikama bɛ u la Teliya la, ka landingɛsɛbɛnw dabɔ ani k’u sigi sen kan minnu bɛ wele ko branded landing pages for creator applications ni Recruit seko ye, k’a sɔrɔ kodɔn tɛ. O b’a to a ka nɔgɔn ka dabɔbagaw sɔrɔ ani k’u tɔgɔ sɛbɛn sɛgɛsɛgɛli la. Aplikasiw bɛ sira sɔrɔ ka don Dabɔbagaw ka lisi kɔnɔ, k’i ka taamasiyɛn lakanani daminɛ ani ka baarakɛcogo sɛgɛsɛgɛ walasa ka taamasiyɛnw bɛnkan dafa. O kɔlɔlɔ ye waati dɔgɔyali ye jɛɲɔgɔn ɲumanw ɲinini na ani dabɔbagaw ka kulu labɛnnen dɔ ye min bɛ se ka sama ka bɔ u la tuma o tuma n’i labɛnnen don ka kanpaɲi daminɛ. Sɛgɛsɛgɛli ni kunnafonidiminɛnw b’a to i bɛ se k’i ka influencer kanpaɲiw ROI suman ani k’u lakali ni dannaya ye ka fara kɔnɔkow kan minnu tɔgɔ sɛbɛnnen don. Aw ye aw ka sigidako fɛɛrɛ barika bonya ni aw ye poste saralenw (sponsorisés) ani postes organiques fila bɛɛ ka baarakɛcogo sɛgɛsɛgɛ yɔrɔ kelen na.
Nin baarakɛminɛn barikama ninnu b’i dɛmɛ k’i ka sosiyete ROI nafa bɛɛ sɔrɔ walasa i ka se ka feereli siraba dɔ da wuli min ka bon kosɛbɛ. Wa ikomi AI-powered recommendations bɛ influencer ɲumanw ɲinini n’u jateminɛni nɔgɔya o cogo la, o tɛ foyi ye n’i ye pro at influencer yejago walima a siɲɛ fɔlɔ la. I ka Demo dɔ boloda Social media platform native ɲininiw Trending industry posts ka ɲi kosɛbɛ ka influencers sɔrɔ. N’i y’a Kɔlɔsi ko poste dɔ bɛ ka viral (fɔlikan) Kɛ, i k’a Lajɛ jɔn y’a Bɔ ani n’u bɛ tugu ɲɔgɔn kɔ kosɛbɛ ani n’u bɛ baara Kɛ. Ani fana, aw ye sɛbɛn dɔ ka kuma fɔcogo lajɛ min bɛ fɔ kosɛbɛ walasa k’a dɔn ni mɔgɔ dɔw bɛ ka u sen don o la. N’i b’a fɛ ka LinkedIn influencers ɲini, i ka daɲɛ koloma dɔ ɲini min bɛ bɛn o ma, ka filɛri bila ‘Posts.’ I ka jaabiw lajɛ ani ka postes ɲini minnu bɛ se ka baara kɛ kosɛbɛ (i n’a fɔ, likes, comments, views, wdfl). A ka c’a la, jɛɲɔgɔnya caman bɛ kɛ taamasyɛn ye ko mɔgɔ dɔ ka lamɛnnikɛlaw ka ca. ‘SEO’ daɲɛ in kɔnɔkow ɲinini nɔgɔman kɛra LinkedIn kan, o y’an bila ka taa Danny Asling fɛ, n’o ye jagokɛla ye, n’a ka tugubagaw ka ca ni mɔgɔ 30.000 ye.
Source (Sɔrɔyɔrɔ). Baara kɛ ni sosiyete ka kunnafonidilanw ka ɲinini baarakɛcogo ye ani ka daɲɛ kolomaw ni taamasiyɛnw ɲini minnu bɛ tali kɛ i ka fɛn dilannenw walima i ka baarakɛminɛnw na walasa ka influencers sɔrɔ minnu bɛ kunnafoni nafamaw dilan kaban. Misali la, finiko tɔnba dɔ min bɛ TikTok fangatigiw ɲini, o bɛ se ka rezo in ka #sustainablefashion taamasiyɛn lajɛ.
N’i b’a fɛ ka Instagram influencers ɲini, i ka baara kɛ ni yɔrɔ kɛrɛnkɛrɛnnenw ka hashtags ye walasa ka influencers sɔrɔ i ka sigida la. Aw ye aw sigiyɔrɔ, nisɛ ani daɲɛw faralen ɲɔgɔn kan i n’a fɔ ‘influencer,’ ‘creator,’ ‘blogger’ walima ‘vlogger’—i n’a fɔ #atlantamomblogger.
Sɔrɔdasiw ka Sɛgɛsɛgɛli Yala aw ka ɲɔgɔndankɛlaw bɛ baara kɛ ni influencers ye wa? Hali n’i b’a fɛ ka baara kɛ ni seko ni dɔnko suguya wɛrɛw ye, i k’u ka influencers’ lamɛnbagaw lajɛ ani u bɛ tugu mɔgɔ minnu kɔ walasa ka dabɔbagaw sɔrɔ minnu bɔlen bɛ ɲɔgɔn fɛ. Ani fana, i k’i ɲɛ jɔ mɔgɔ min bɛ diya walima kuma caman sɔrɔ i ka ɲɔgɔndankɛlaw ka sɛbɛnw kan, bawo olu fana bɛ se ka kɛ mɔgɔ ye min bɛ se ka mɔgɔw bila sira. Skincare brand Mario Badescu ye Reel dɔ bila ka bɔ ɲɛnamaya kɛcogo ɲɛnabɔbaga Vanessa Zambito fɛ.
Source (Sɔrɔyɔrɔ). A nɔfɛmɔgɔw lajɛli y’an bila Elxi Elvina fɛ, n’o ye nizɛri cogoya dabɔbaa ye, n’a tugubaga 170.000 ni kɔ bɛ yen.
Ɲinifɛnw ɲininikɛlanw A ɲini ka baara kɛ ni Google ye walasa ka sosiyete ka kunnafonidilanw ɲini. A kɛcogo filɛ nin ye: I bɛ “site:” sɛbɛn o kɔfɛ i bɛ siti min ɲini, o tɔgɔ sɛbɛn. I ka siti tɔgɔ tugu ni yɔrɔ kelen ye ka sɔrɔ ka ɲinini kumasen sɛbɛn N’i tun b’a fɛ ka cɛɲa ɲɛnabɔbaga dɔ ɲini Detroit, i tun bɛna ninnu sɛbɛn ɲinini yɔrɔ la: site:instagram.com “detroit beauty blogger”
Ɲini i n’a fɔ “i ka izini + influencers in X region” bɛna i dɛmɛ ka sigida influencers sɔrɔ. I bɛ se fana ka barokun dɔw ye minnu kɔnɔ, o mara kɔnɔ mɔgɔ minnu ye nɔ bila kosɛbɛ, olu tɔgɔw sɛbɛnnen bɛ. Misali la, n’i ye tobilikɛminɛnw feerela ye min sigilen bɛ San Fransisko, ‘Bay Area food influencer’ ɲinini nɔgɔman bɛ mɔgɔ miliyɔn caman sɔrɔ.
Industri kɛrɛnkɛrɛnnenw ka sigidaw ni forobajɛkuluw Fɛɛrɛ ɲuman wɛrɛ min bɛ se ka kɛ ka mɔgɔw sɔrɔ minnu bɛ se ka mɔgɔw bila sira, o ye ka sigida ni forobajɛkuluw sɛgɛsɛgɛ minnu ɲɛsinnen bɛ izini kɛrɛnkɛrɛnnenw ma. Misali la:
Reddit: Baara kɛ ni Reddit social listening ye walasa ka subreddits bɛnnenw ɲini ani ka baarakɛlaw ɲini minnu ka baara ka bon kosɛbɛ ani minnu ka dɛmɛ nafa ka bon. Facebook kuluw : Facebook influencer marketing ye fɛɛrɛ ɲuman ye walasa ka ɲɛmɔgɔyaso caman tigɛli kɛ feereli ye bawo, ka kɛɲɛ ni The 2025 Sprout Social Index TM ye, Gen X feerelaw 40% ɲɔgɔn bɛ baara kɛ ni o yɔrɔ ye sosiyete ka fɛnw sɔrɔli n’u sanni kama. Aw ka fara kuluw kan minnu bɛ baara kɛ aw ka niche kɔnɔ ani ka tɔndenw dɔn minnu bɛ poste kɛ tuma bɛɛ ani ka jɛɲɔgɔnya barikama sɔrɔ. LinkedIn Jɛkuluw: Baro minnu bɛ kɛ kuluw kɔnɔ minnu ɲɛsinnen don o ma; kɔlɔsili kɛ tɔndenw na minnu bɛ to ka hakilinaw di ɲɔgɔn ma ani ka baro lawuli. LinkedIn influencers dɔw filɛ nin ye minnu bɛ ka jɛɲɔgɔnya kɛ ni markaw ye ka ɲɛ. Nisɛ sigidaw : Nisɛ feereli bɛ se ka kɛ kalan sira ye, nka n’i y’a dɔn i bɛ se ka lajɛ cogo min na ani yɔrɔ min na, o bɛ se ka kɛ tulonkɛfɛn ye. A daminɛ na, aw bɛ kuluw ɲini aw ka laɲinibagaw kɔnɔ minnu ka diyanyekow ni u magow tɛ kelen ye. O kɔfɛ, aw bɛ afirikitɔnba walima ɲɛmɔgɔba dɔw ɲini minnu ka baara ɲuman ka bon ani minnu hakilinaw bɛ ɲini sigida fɛ.
Aw ye aw sen don o forobaciyɛn ninnu na tiɲɛ na ni aw ye kuma fɔ walima ka kunnafoniw tila aw ka mɔgɔ ɲumanw fɛ walima ka ɲininkaliw kɛ minnu bɛ kɛ ni hakili ye. O bɛ i ka marka dɔnniya bila i la ani k’i dɛmɛ ka jɛɲɔgɔnya sabati ani k’i ka laseli kɛ tiɲɛ ye ani ka nɔ bɔ. Aw ka réseau Fɛɛrɛ nɔgɔman minnu bɛ se ka kɛ walasa ka influencer sɔrɔ, olu dɔ ye ka ladilikanw ɲini. I bolo don i ka ɛntɛrinɛti yɔrɔ la—i baarakɛɲɔgɔnw, baarakɛlaw, teriw, izini mɔgɔw, jagokɛɲɔgɔnw, a ɲɔgɔnnaw—k’a lajɛ n’u bɛ nɔ bilalikɛla dɔw dɔn minnu bɛ bɛn i ka sariyaw ma. Aw bɛ se fana ka aw ka influencer ɲinini kofɔ social media kan. Aw ye dusu don aw ka réseau kɔnɔ a ka mɔgɔw laadi walima ka taamasiyɛn kɛ mɔgɔ minnu bɛ se ka kɛ mɔgɔ ye minnu bɛ se ka nɔ bila mɔgɔw la kumasenw kɔnɔ ani ka o sɛbɛn in tila walima k’a diyabɔ walasa ka dɛmɛ don k’a seko bonya.
Industriw ka ko kɛlenw ani...lajɛbaw kɛ Influencers bɛ se ka baara kɛ ɛntɛrinɛti kan, nka hali bi i bɛ se ka jɛɲɔgɔnya kɛ ni jɛɲɔgɔnw ye minnu bɛ se ka kɛ i yɛrɛ ye ko kɛtaw ni lajɛbaw la. A ɲini ka taa dabɔbaa kɛrɛnkɛrɛnnenw ka ko kɛtaw la i n’a fɔ VidCon walima CreatorConf walasa ka mɔgɔ kuraw sɔrɔ minnu bɛ se ka nɔ bila mɔgɔw la ani ka laadilikanw ni hakilinaw sɔrɔ walasa k’i ka kanpaɲi nata ɲɛ.
Budjet t’i bolo ka taa o lajɛ la wa? Aw ye ko dɔw ni lajɛba dɔw lajɛ aw ka baarakɛyɔrɔ la, k’a lajɛ jɔn bɛ kuma u kan. Tuma caman na, kow labɛnbagaw bɛ mɔgɔ minnu bɛ se ka mɔgɔw bila u ka baara la, olu ta ka kɛ kumalasela ye, bawo u lamɛnbaga caman bɛna jamalajɛ kɛbagaw sama. A nafa ka bon k’i janto influencer dɔ ka tugubaga ni jɛkafɔ hakɛ la ani engagement jogo la walasa ka influencer nkalonma dɔ ye. Ni a bɛ iko influencer dɔ tugubaga caman bɛ a la nka a bɛ ni engagement abysmal ye, u bɛ se ka kɛ nanbarakɛla ye. A fana ye fɛnba ye i b’a fɛ ka jɛɲɔgɔnya kɛ ni influencer minnu ye, olu ka kan ka kɛ ni dɔnniya walima dɔnniya ye walasa k’i ka fɛn dilannen ni i ka fɛn dilannenw laseli kɛ ni dɔnniya ye. O dɔncogo nɔgɔn ye k’u ka kunnafonidilanw lajɛ. Influencer sigilen fanba bɛ nin jiracogo ninnu sɔrɔ u ka jatebɔsɛbɛn kɔnɔ, minnu kɔnɔ, hakilinaw bɛ sɔrɔ u lamɛnbagaw kan, u ka yɔrɔ, u ka tugubagaw hakɛ, u ka tugubagaw ka bonya, u ka jɛkafɔ jateminɛw, u kɔnɔkow cogoyaw ani u ka sigidaw. 3 kɛcogo ɲuman minnu bɛ se ka kɛ sababu ye ka nɔ bilabaga ɲumanw sɔrɔ ka bɔ Sprout ka ko kɛlen fɔlɔ la Ka nɔ bilabaga ɲumanw sɔrɔ, o tɛ tugubagaw jate dɔrɔn ye—a bɛ nɔ bila mɔgɔ la. Jɛɲɔgɔnya ɲumanw b’a miiri ko u ye tiɲɛ ye, ka jɛɲɔgɔnya lakika bila sen kan ani ka bɛn i ka taamasiyɛn nafaw ma — ani kanpaɲi kuntilenna. Nin fɛɛrɛ jɔnjɔnw kɔfɛ, an ye fɛɛrɛ ɲumanba jɔnjɔnw bɔ kɛnɛ kan, an ka dɔnniya fɔlɔw fɛ, an kɛlen ka jɛkafɔ kɛ ni fangatigiw ni hakilina ɲɛmɔgɔw ye, n’an bɛ The 2025 Sprout Social Index TM labɛn. An y’a latigɛ ka bɔ sira gosilen kan, an ye kanpaɲi kuntaalajan dɔ sɛgɛsɛgɛ ni jɛkamiirikalandenw ka jɛɲɔgɔnya fɛɛrɛw ye walasa ka t’a fɛ ka wuli ka taa ɲɛ Index kura daminɛna lamini na. An ye wele bila fangatigiw ni daɲɛw dilannikɛlaw ma minnu y’an ka taamasiyɛn nafaw n’an ka laɲiniw jira, u ka Index (Index) lajɛba fɔlɔ sigi senkan, an y’u ka hakilinaw ɲini yɔrɔ min na fɛn bɛɛ kan minnu labɛnna sigidako kama san 2025. O kɔfɛ, kɔnɔkow jɛ-ka-baara kɛra minnu kɛra kalo wɔɔrɔ kɔnɔ. An ka cɛsiri minnu kɛra ni fanga ye, olu ye nɔ barikamaw lase, ka mɔgɔ kura 260 ni kɔ bila Index kɔnɔ kɔnɔko 21 kɔnɔ, ni fanga bɛ ka bonya hali bi. Walasa k’an ye min kalan, an y’o fɔ, an ye fɛɛrɛ ɲuman saba minnu dilan, olu filɛ nin ye. 1. Ɲini kɛ plateformew kan minnu ma deli ka kɛ Kana dan i ka ɲininiw ma Instagram walima TikTok kan. Influencers bɛ ɲɛtaa sɔrɔ plateformes kan i n’a fɔ LinkedIn, Reddit, Discord, Twitch, Medium walima niche forums — kɛrɛnkɛrɛnnenya la B2B walima izini kɛrɛnkɛrɛnnenw na. O sigidaw ka teli ka kɛ sababu ye ka micro-influenceurs (lamɛnnikɛlaw) bila yen minnu bɛ u sen don kosɛbɛ, minnu sinsinnen bɛ dannaya kan. O yɔrɔ minnu tɛ dɔn kosɛbɛ, n’i y’olu sɛgɛsɛgɛ, o b’i dɛmɛ ka kumakanw sɔrɔ minnu bɛ bɛn tiɲɛ na i ka sugu laɲinitaw ma, a tɛ kɛ kumakanw dɔrɔn ye minnu mankan ka bon kosɛbɛ. An tugura o fɛɛrɛ in kɔ, k’an ka cɛsiriw sinsin LinkedIn kan, n’o ye an ka yɔrɔ fɔlɔ ye walasa ka Index lase mɔgɔw ma ani ka mɔgɔw bila u hakili la latigɛbagaw ni sigida baarakɛlaw bɛɛ la. "An tun b'a fɛ k'an yɛrɛ danfara ani k'an ka fangatigiw ni dabɔbagaw don kɔrɔ la Index yɛrɛ dabɔli la. An y'a latigɛ ka Index conseil dɔ kɛ sigida baarakɛlaw ni latigɛbagaw ka sosiyete feereli yɔrɔ la, min fana tun bɛ influencers ni dabɔlaw sen don minnu bɛ baara in cogoya. An ye nin #SproutSocialPartners wele u ka kɛ an ka (Index) conseil dɔ ye, wa tiɲɛ na, u ye dɛmɛ don ka a yɔrɔ dɔ cogoya hakilina minnu sɔrɔla an ka Index rapɔɔri sɛbɛn laban kɔnɔ,” Sprout’s Senior Social Media Strategist, Greg Rokisky y’o ɲɛfɔ. An jɛɲɔgɔn dɔ tun ye Brianna Doe ye, min ye Verbatim Agency sigibaga ye, ani podcast min bɛ fɔ kosɛbɛ, n’o ye Stop the Scroll ye, o ɲɛmɔgɔ ye. Ni tugubaga 250.000 ɲɔgɔn bɛ a la, a ye kanba ye fɛntigiw ka fanga la ani a ye dɛmɛ don k’an ka Index laseli bonya LinkedIn fɛ.
Source (Sɔrɔyɔrɔ). 2. Miiri waati jan kɔnɔ Aw ye tɛmɛ ni promo hakilina ye min bɛ kɛ siɲɛ kelen. Jɛɲɔgɔnya kuntaalajan minnu bɛ kɛ ni fangatigiw ye, olu bɛ yɔrɔ ni daɲɛw di u ma walasa k’i ka taamasiyɛn don u kɔnɔkow la tiɲɛ na — ani a kɔfɛ — waati kɔnɔ. O bɛ dununfɔkan di i ka kanpaɲi ma, i mago bɛ min na kosɛbɛ, wa a bɛ dannaya ni dannaya sabati. Ka fara o kan, ka segin-ka-bɔnye kɛ, o bɛ dɛmɛ ka dɔ fara a ka marka hakilijigin ni kantigiya kan. Aw ye dabɔbagaw ɲini minnu bɛ se ka bonya n’aw ka taamasiyɛn ye ani ka wuli ka kɛ cidenw ye, u kana kɛ megafɔni kunkurunninw dɔrɔn ye. O kun ye ka kɛ ɲɛfɛ n’i bɛ baro kɛ jɛkafɔ kuntaalajanw kan n’i ka mɔgɔ ɲumanw ye, Rokisky ko ten. Misali la, Index conseil fɛ, Sprout ye kalo 6 baarakɛɲɔgɔnya yamaruya ni influencers ni creators ye san daminɛ nakanpaɲi. "Aw ye daɲɛw lajɛ minnu bɛ sɔn ka daɲɛw dabɔ ɲɔgɔn fɛ n’aw ye waatijan kɔnɔ. Dabɔbaga walima fɛntigi caman b’u mago don nin ko in na, nka dɔw b’a fɛ ka sɛbɛnw bila siɲɛ kelen dɔrɔn. Danfarakɛlaw bɛɛ t’a fɛ ka layidu kuntaalajanw ta, wa aw ka kan ka faamuya ka se kuntilenna tigitigi ma walima kuntilenna tigitigi ma, aw bɛ ka baarakɛcogo bɛɛ labɛn” a bɛ ladilikan di. “An ma baro kɛ dɔrɔn jɛɲɔgɔnya kan n’an ye kunnafoni in daminɛ na ni poste ye ka bɔ Conseil mɔgɔ kelen-kelen bɛɛ fɛ walasa ka buzz fɔlɔw ni lafaamuyali lawuli o dɔgɔkun fɔlɔw kɔnɔ, nka an ye bɛnkansɛbɛn fana kɛ ko kɛlenw baarakɛcogo virtuwɛliw kan minnu bɛ kɛ san tilancɛ fɔlɔ bɛɛ kɔnɔ walasa ka dunun fɔcogo basigilen kɛ walasa ka ɲɛmɔgɔya bɔnsɔn bila senkan », a y’o ɲɛfɔ. Nafa wɛrɛ min bɛ kanpaɲi kuntaalajanw na i n’a fɔ nin, o ye k’u b’a miiri ko u ye jɛɲɔgɔnya kelenw ye. “Tiɲɛ na, a bɛ kɛ i n’a fɔ an bɛ jɛ ka daɲɛw da ni fangatigiw ni dabɔbagaw ye, a tɛ kɛ kɔnɔkow dɔrɔn kan, nka u bɛ don an ka jɛkulu kɔnɔ cogo min na ka bɔ kunnafoni jɔnjɔnw yɛrɛ la, an bɛ minnu labɛn iko jɛkulu,” Rokisky y’o sinsin o kan. Aw ye a lajɛ ka tɛmɛn sosiyete ka sɛbɛn fɔlɔw kan—aw bɛ se ka mun wɛrɛ da walasa k’aw ka kanpaɲi ɲɛnamaya janya? Aw ye hakilinaw sɛgɛsɛgɛ minnu bɛ se ka baara kɛ kokura walasa aw ka kɔnɔkow ka to u cogo la ani ka daɲɛw labɛncogo lawuli. O bɛ jɛkafɔ sira kura da mɔgɔw ɲɛ na, wa a b’a to i ka cikan bɛ se lamɛnbaga suguya wɛrɛw ma cogo la min kɔrɔ ka bon. Misali la, an ka Index Council mɔgɔ wɛrɛ filɛ nin ye, n’o ye Josh Rangel ye, min ye ɲɛmɔgɔba ye, Social at Ogilvy, ka jɔ san 2025 Sprout Social Index kan. Nin sɛbɛn in kɔnɔ, a bɛ webinar dɔ laseli min sinsinnen bɛ hakilina jɔnjɔnw kan ka bɔ Index kɔnɔ, n’o ye a ni Tim Brogdon ye, n’o ye Chicago White Sox ka kunnafoni nizɛri ɲɛmɔgɔ ye ani Sprout Social CMO, Scott Morris.
Source (Sɔrɔyɔrɔ). 3. Ka jɛɲɔgɔnyaw sinsin nafaw kan minnu bɛ kɛ ɲɔgɔn fɛ ani minnu bɛ tali kɛ barokunw na Tiɲɛni nafa ka bon. I ka taamasiyɛn ni fangatigi ka kan ka bɛn nafa jɔnjɔnw ma — a kɛra sigidako sababuw ye, sabatili, kokuradonni, bɛɛjɛfanga walima kɛnɛyako. O nafa ka bon kɛrɛnkɛrɛnnenya la bawo a bɛ hɔrɔnya di influencers ma daɲɛw dilanni na k’a sɔrɔ a bɛ hakilisigi di i ma ko u kɔnɔkow bɛ bɛn i ka marka nafaw ma. A ka ɲi fana lamɛnnikɛlaw ka jate la bawo lamɛnnikɛlaw bɛ teliya ka bɛnbaliya dɔ ye, wa jɛɲɔgɔnya jagoyalenw bɛ se ka kɔsegin. Cidenyabaara jɛlen bɛ jɛ-ka-baara kɛ fɛn ye min bɛ kɛ cogo la min bɛ kɛ cogo la ani min bɛ kɛ fɛn ye, wa a bɛ dusukunnataw jɛɲɔgɔnya sabati ni fangatigi n’u lamɛnbagaw bɛɛ ye. Influencers bɛ min makɔnɔ ni u bɛ jɛ ka baara kɛ ni brands ye Ni influencers bɛ jɛ ka baara kɛ ni brands ye, u tɛ juru don u lamɛnbagaw dɔrɔn na—u b’u tɔgɔ bila sira kan. Walasa ka jɛɲɔgɔnya ɲɛnabɔlen dɔ sigi senkan, fɛntigiw ka kan k’a faamu, fɛntigiw bɛ min makɔnɔ tiɲɛ na u fɛ. O bɛ barika don i ka marka fɔcogo la. Fɛn saba jɔnjɔnw filɛ nin ye minnu bɛ se k’aw dɛmɛ ka jɛ ka baara kɛ ka ɲɛ ni influencers ye. 1. Daɲɛw dabɔli hɔrɔnya Influencers b’a fɛ k’i ka marka jira u yɛrɛ kan na, u t’a fɛ ka feereli kɛcogo sɛbɛnnen dɔ jira. U b’u lamɛnbagaw dɔn kosɛbɛ ani kɔnɔkow sugu min bɛ mankan bɔ. Ni markaw bɛ micromanage kɛ k’a sɔrɔ u bɛ tɛmɛ layɛrɛw ni layɛrɛw fɛ sɔnniw na, kɔnɔkow bɛ se ka daminɛ ka kɛ i n’a fɔ u tɛ tiɲɛ ye. O bɛ se ka nɔ bila influencer ka dannaya la ani brand’s results fila bɛɛ la. Ka da influencer ka fɔcogo n’a ka kumakan na, o bɛ na ni jɛkafɔ lakikaw ye, minnu bɛ mɔgɔ bila ka miiri. Nin fana b’a jira mun na a nafa ka bon kosɛbɛ k’a lajɛ ko i n’i b’a fɛ ka jɛkafɔ kɛ ni influencer min ye, olu ka nafaw ye kelen ye. Nin ye influencer marketing campaign misali dɔw ye minnu b’a jira cogo min na ka kɛ ɲɛ kelen kan, o bɛ se ka kɛ sababu ye ka marketing ɲɛtaa sɔrɔ. 2. Kumaɲɔgɔnya jɛlen & jigiya Influenceurs bɛ kɛnɛya waleɲumandɔn kabini a daminɛ na — kanpaɲi kuntilenna ye min ye, waati bolodalenw, fɛnw nataw ani musakaw. O jɛya in bɛ se ka faamuyabaliya bali kɔfɛ porozɛ kɔnɔ, o min bɛ se ka kanpaɲi fanga dɔgɔya, ani ka a to fan fila bɛɛ bɛ bɛn ɲɔgɔn ma kunnafoni fitininw kan. Tiɲɛ na, san 2024 Influencer Marketing Report kɔnɔ, 65% b’a fɛ ka don daɲɛw walima fɛn dilanni barow la porozɛ daminɛ na, sanni u ka kunnafoni surun di u ma dɔrɔn miniti laban na. 3. Sara tilennenya San 2024 Influencer Marketing Report b’a jira ko influencer 59% b’a fɛ ka baara kɛ ni sosiyetew ye minnu ka baarakɛnafolo ni wari saracogo jɛlen don. O bɛ faamuya bawo fangatigiw b’a ɲini ka sara tilennenya la u bɛ na ni nafa min ye — a kɛra seko ye, a kɛra jɛkafɔ ye walima a kɛra fanga ye suguba dɔ kɔnɔ.
Nka kibaru duman filɛ nin ye—wari man kan ka kɛ ko sara ka kɛ fɛn gɛlɛn ye. A bɛ se ka kɛ wariko sarali ye, fɛn dilannenw, jɛkuluw ka komisiyɔnw walima hali aɲagami. Min nafa ka bon, o ye ko a ka kan ka baara hakɛ ni fangatigi ka fanga hakɛ jira. O fana bɛ dɛmɛ don waati jan kɔnɔ bawo fɛntigi minnu bɛ sariya tilennenw di, olu bɛ ŋaniya ɲuman kuntaalajan jɔ ani ka jɛɲɔgɔn ɲumanw sama. Nin ye kunnafoni wɛrɛw ye an ka IRL kɛnɛ kan san 2025’s Creative Economy Live la, an ka jɛɲɔgɔn minnu bɛ se ka nɔ bila mɔgɔw la i n’a fɔ Dabɔbaa ni fɛɛrɛbɔla Jayde Powell, ani Brendan Gahan, n’o ye Dabɔbaa ɲɛmɔgɔba ye ani a sigibaga dɔ, olu b’u ka hakilinaw di ɲɔgɔn ma, cogo min na, fɛntigiw bɛ se ka nɔ bilabaga ɲumanw sɔrɔ cogo min na, ka jɛɲɔgɔnya ɲumanw dabɔ walasa ka nɔ bila lakika, kuntaalajan na.
Source (Sɔrɔyɔrɔ). Kanpaɲi barikamaw jɔ ni jɛɲɔgɔnya ye ni fangatigi ɲuman ye Ka influencer ɲuman sɔrɔ, o tɛ fɛɛrɛ ɲuman dɔrɔn ye. O ye influencer marketing min bɛ nɔ bila mɔgɔw la, o jɔyɔrɔba ye. Ka jɛɲɔgɔnya kɛ ni influencers ye min ka fisa i ka marka ma, o bɛ se ka kɛ danfara ye kanpaɲi barikama ni min bɛ ɲɛtaa sɔrɔ ani min tɛ ROI di i ma kosɛbɛ sigida la, i tun bɛ min makɔnɔ. Ni i ye bɛnkan bila jɔyɔrɔ fɔlɔ la ani ka influencers sugandi minnu ka nafaw n’u lamɛnbagaw bɛ i yɛrɛ ta jira tiɲɛ na, i bɛ maana lakika ni jɛɲɔgɔnya dannayalen fanga da wuli. Aw ye kuma an ka jɛkulu fɛ ani k’a dɔn cogo min na Sprout ka influencer marketing baarakɛminɛn barikamaw bɛ se k’aw dɛmɛ ka influencer ɲuman sugandi walasa aw ka bɛn aw ka influencer marketing laɲiniw ma. Demo dɔ ɲini bi. I ka Demo dɔ boloda The post I bɛ se ka mɔgɔ ɲumanw sɔrɔ cogo min na i ka marka ka feereli kanpaɲi na appeared first on Sprout Social.
