Influencer marketing (IM) ma brands tumi de wɔn ho hyɛ mu ankasa wɔ dijitaal beae a ɛyɛ ma a adetɔfo anya adwenem naayɛ wɔ atetesɛm mu aguade ho dawurubɔ ho. Ɛma wo yɛ onipa na ɛma wonya ɔkwan a ɛfata kɛse a wobɛfa so ne w’atiefo adi nkitaho. Sɛnea influencer marketing amanneɛbɔ no kyerɛe no, ɛkame ayɛ sɛ adetɔfo 2000 a wobisabisaa wɔn nsɛm no mu fã tɔ nneɛma da biara da, dapɛn biara anaa ɔsram biara esiane influencer post ahorow nti. Nanso, asɛnnennen kɛse a aguadifo hyia ne sɛ wobenya nkɛntɛnsofo a wɔfata ama wɔn ɔsatu ahorow no. Ɛnyɛ akyidifo dodow kɛkɛ bio —nokware ne asɛmti a ɛfa ho abɛyɛ fekubɔ a edi mu sika ankasa. Sɛnea amanneɛbɔ koro no ara kyerɛ no, adetɔfo 67% susuw sɛ brand ne influencer adwumayɛkuw a eye sen biara ne nea ɛyɛ nokware na enni animhwɛ. Ɛno nti na ɛsɛ sɛ brands hwɛ hu sɛ wɔne influencer bi a ne gyinapɛn ne atiefo ne wɔn de hyia reyɛ biako, anyɛ saa a wɔde wɔn ho to asiane mu sɛ wɔbɛba sɛ wɔn a wonni nokware. Wɔ saa asɛm yi mu no, yɛbɛtutu sɛnea aguadifo te sɛ wo betumi anya nkɛntɛnsofo a wɔfata ama wo brand ɔsatu no mu. Yɛbɛsan nso akyɛ yɛn ankasa nneyɛe pa na yɛama hann aba nea influencers hwɛ kwan fi brands hɔ. Dɛn ne obi a ɔwɔ nkɛntɛnso? Influencer yɛ obi a ɔwɔ asetra mu akyidifo a wɔatu wɔn ho ama a ɔwɔ tumi wɔ atiefo bi so wɔ niche anaa adwuma pɔtee bi mu. Nkɛntɛnsofo taa nya nimdeɛ soronko, tumi anaa nhumu wɔ asɛm pɔtee bi ho.
Influencer aguadi akɔ so mfe du du pii denam nnipa a wɔagye din a wɔpene so so. Nanso, bere a susuw nnwinnade a ɛkɔ anim kɛse no, influencers’ dwumadi wɔ aguadi mu bɛsakra wɔ 2025. It’ll less about their popularity and follower count and more about driving conversions and providing a clear ROI. Nkɛntɛnsofo ma nneɛma a wɔde yɛ nneɛma yɛ nnipa na wɔboa wɔn ma wɔne wɔn atiefo nya abusuabɔ ankasa, asetra mu ankasa. Na esiane sɛ AI nnwinnade a ɛma wotumi yɛ ade renya nkɔanim nti, adetɔfo kɔn dɔ nokware ne nnipa nkitahodi a ɛnyɛ bere biara. Eyi ne baabi a influencer fekubɔ bɛhyerɛn. Ɛnsɛ sɛ ahokafo a wɔfata a wobɛhwehwɛ na woasusuw ROI ankasa a ɛwɔ wo influencer ɔsatu ahorow mu no yɛ nsaano tiyɛ. Yɛ Demo ho nhyehyɛe Bere a woresusuw influencers a ɛfata ma wo brand ho no, hwɛ yɛn video a ɛfa sɛnea wobɛkyekye influencer fekubɔ a eye sen biara ho. Saa nhumu yi bɛma nteaseɛ a ɛyɛ den a ɛbɛboa wo nso wɔ nkɛntɛnsoɔfoɔ aguadiɛ a ɛdi akyire no mu.
Nsonsonoe bɛn na ɛda obi a ɔwɔ nkɛntɛnso ne ɔbɔadeɛ ntam? Digitals adebɔfo ne wɔn a wonya nkɛntɛnso —so eyinom yɛ nsɛmfua a wotumi sesa? Ɛnyɛ saa koraa. Nsonsonoe titiriw ne sɛ influencer kyɛ nsɛm a wɔboa, bere a ɔbɔadeɛ yɛ mfitiase nsɛm. Bere a akyinnye biara nni ho sɛ nea wɔyɛ no ka bom —wɔn a wɔyɛ nneɛma a ɛwɔ mu no wɔ nkɛntɛnso, na wɔn a wɔyɛ nkɛntɛnso nso bɔ nneɛma —adwene no yɛ soronko. Influencer’s primary intent ne sɛ ɔbɛhyɛ wɔn akyidifoɔ nkuran ma wɔatɔ brand pɔtee bi, product, service ne nea ɛkeka ho, ɛfiri sɛ wɔwɔ sikasɛm mu nkannyan a wɔde bɛyɛ saa (i.e., wɔtuaa wɔn promotional fee anaasɛ wɔnya commission firii adetɔn mu). Sɛ yɛde toto ho a, content creator’s adwene titiriw ne sɛ ɔbɛbɔ content a ɛyɛ anigye na ɛsom bo ama wɔn atiefo. Ebia wɔbɛsan nso ayɛ nneɛma a brand ahorow di gua sɛ wɔn ankasa de, na wɔayɛ adwuma wɔ akyi. Wobetumi anya atiefo pii, nanso wɔn mu nsɛm ne wɔn adwene vs. wɔn asetra kwan. Ebia wɔbɛsan nso anya sika wɔ wɔn adwuma mu denam sponsorships so nanso wɔtaa nya sika foforɔ te sɛ subscriptions, memberships, digital products ne fan contributions. Dɛn ne influencer a ɔte sɛ nea ɔyɛ? Influencer a ɔte sɛ nea ɔyɛ ɔbɔadeɛ a ɔwɔ su a ɛte saa ara —te sɛ content style, atiefo dodow, niche anaa engagement patterns —ne influencer foforo a wada ne ho adi dedaw sɛ odi yiye ama wo brand anaa akansifo bi.
Nanso dɛn nti na nnwumakuw a wɔyɛ nneɛma no bɛpɛ sɛ wɔhwehwɛ nnipa a wɔte sɛ wɔn a wɔwɔ nkɛntɛnso? Wiɛ, mpɛn pii no ɛyɛ nea wɔpɛ sɛ wɔma ɔsatu ahorow no yɛ kɛse de du atiefo foforo nanso wɔte sɛ wɔn ho, anaasɛ wɔsan yɛ nkɛntɛnso a atwam no nkonimdi. Ɛte sɛ nea worehwehwɛ “version” foforo a ɛfa influencer a ɔyɛ adwuma yiye dedaw ho, a ɛboa wo ma wotrɛw wo nsa a wobɛka mu bere a wo ne nea ɛkanyan no hyia no. Dɛn ne nkɛntɛnso ahorow anan no? Sɛ wogyina akyidifoɔ dodoɔ so a, influencers ahodoɔ titire anan na ɛwɔ hɔ: mega-influencers, macro-influencers, micro-influencers ne nano-influencers. Yɛbɛkyekyɛ type biara mu, akyɛ nhwɛsoɔ ne mfasoɔ ne ɔhaw a ɛwɔ so sɛ yɛne emu biara bɛyɛ adwuma.
Mega nkɛntɛnsofo Mega influencers wɔ massive, ɔpepem-boro akyidifo. Agumadifo, nnwontofo, agumadifo ne afoforo a wɔagye dinɔmanfo mu nnipa taa hyɛ saa kuw yi mu, nanso sohyial media nsoromma pii anya mega-status. Sɛ nhwɛso no, Helen Christie yɛ UK-based content creator ne odiyifo a ɔwɔ TikTok akyidifo bɛyɛ ɔpepem abien ne YouTube akrafo ɔpepem biako. Ɔne nnwumakuw te sɛ Disney+, Meta, Monzo ne Channel 4 ayɛ adwuma.
Faako a wonyae Mega influencers de exposure a ebi mmae da ma brands, nanso ɛba ne mega price tag. Saa influencer partnership yi betumi ayɛ adwuma yie sɛ woyɛ brand a mass appeal (e.g., tech, food, big box retail) ne marketing budget kɛseɛ. Macro-nkɛntɛnsofo Macro-influencers yɛ social media nnipa a wɔagye din a atiefo a wɔwɔ akyidifo 100,000 kosi ɔpepem biako mu. Wobu wɔn sɛ nne a wɔkɔ wɔ niche pɔtee bi mu, te sɛ aduan, ahoɔfɛ anaa asetra kwan. Sɛ nhwɛso no, Mattie James yɛ asetra mu nkɛntɛnsofo ne ɔkyerɛwfo a ɔwɔ Atlanta a ɔne nnwumakuw te sɛ Samsung, T.J. Maxx ne Kroger na wɔkyerɛwee.
Faako a wonyae Te sɛ mega influencers no, macro-influencers wɔ tumi kɛse —a ne bo yɛ den. Nanso esiane sɛ wɔtaa nya atiefo a wɔyɛ niche kɛse nti, macro-influencer fekubɔ betumi ayɛ adwuma yiye ama brand ahorow a wɔrehwehwɛ sɛ wobedu atiefo pɔtee bi nanso wɔdɔɔso nkyɛn. Sɛ nhwɛso no, esiane sɛ Mattie yɛ Abibifo mfirihyia apem maame nti, she’d be a good fit for brands looking to reach this demographic interested in clothing or skincare. Nkɛntɛnso nketenkete Micro-influencers wɔ atiefo a wodi akyi 10,000 kosi 100,000. Ebia wonni mega ne macro-influencers nsa, nanso nhwehwɛmu ahorow ada no adi sɛ wɔtaa nya engagement rate a ɛkorɔn, a ɛkyerɛ sɛ akyidifo hu, wɔpɛ, wɔka wɔn nsɛm ho asɛm na wɔkyɛ wɔn nsɛm no mpɛn pii. Wɔn nso taa yɛ nea ne bo yɛ den sen nkɛntɛnsofo a wɔagye din kɛse. Sɛ nhwɛsoɔ no, Serena Lalani yɛ digyital ɔbɔadeɛ a wanya TikTok atiefoɔ a wɔboro 16,000 akyidifoɔ denam vlogging a ɛfa n’asetena ho wɔ Montreal, Canada. She’s partnered with brands like Murad Skincare ne Osheaga, nnwom afahyɛ a ɛwɔ Montreal.
Faako a wonyae Nano-nkɛntɛnsofo Nano-influencers nni akyidifo a wonnu 10,000. Nanso nea wonni wɔ kɛseyɛ mu no, wɔtaa yɛ ho adwuma wɔ ayeforohyia mu. Wɔboa ma wɔduru mpɔtam pɔtee bi ne nnipa dodoɔ ho wɔ boɔ a ɛyɛ den so. Sɛ nhwɛsoɔ no, Danica Nelson yɛ Canadani sikasɛm ne akwantuo ho ɔbɔadeɛ a ɔne nnwumakuo te sɛ Mydoh, Rakuten ne Porter Airlines ayɛ adwuma.
Faako a wonyae Sɛnea wobɛkyerɛkyerɛ wo influencer a ɔfata no mu Sɛ wo ne influencer a ɔwɔ akyidifo pii bɛyɛ adwuma a, ebetumi aboa wo ma brand awareness akɔ soro, nanso sɛ wopɛ bang kɛse ma wo buck a, ɛsɛ sɛ wo ne influencers a wobetumi ama wo brand no wɔ nnipa a wɔfata anim yɛ adwuma. Sɛ wobɛyɛ eyi a, ɛsɛ sɛ wudi kan kyerɛkyerɛ sɛnea wo nkɛntɛnsofo a ɔfata no te mu. Saa nsɛntitiriw yi bɛboa. Hu atiefo a wode w’ani asi wɔn so no Nim a wunim wɔn a wode w’ani asi wɔn so no ma wutumi paw influencers a wɔwɔ atiefo ne social channels a ɛne wo brand hyia. Nea ɛka ho no, sɛ wote nea w’atiefo ani gye ho ase a, wubetumi apaw influencers a wunim sɛ wɔne wɔn bɛbɔ. Sɛ nhwɛso no, ntease wom sɛ apɔw-mu-teɛteɛ adwumakuw bi te sɛ Athleta ne agumadifo a ɔwɔ nkɛntɛnso, te sɛ figure skating mu ɔkannifo Mariah Bell, bɛyɛ adwuma asen asetra mu nkɛntɛnso a ɛyɛ nea ɛfa biribiara ho a atiefo dɔɔso. Bere a yɛrekyerɛw asɛm yi no, Mariah wɔ nnipa bɛboro 100,000 a wɔn ani gye apɔwmuden ho akyidifo a wɔde wɔn ho ahyɛ mu, na ɛma ɔyɛ obi a ɔfata ahyɛnsode no denneennen.
Faako a wonyae Mariah’s nimdeɛ sɛ ogumadifo a ɔyɛ adwumaden no de ahotoso ka ne nyansahyɛ ahorow ho. Nea ɛka ho no, esiane sɛ ɔtaa de adesua ahorow to gua nti, nsɛm a ɛfa ntetee a onyae wɔ brand’s products ho no ne ɔne Athleta nsɛm a aka no hyia. Fa wo ɔsatu botae ahorow si hɔ Fa pefeeyɛ si wo ɔsatu botae ahorow so —sɛ́ ɛyɛ ahyɛnsode ho nimdeɛ a wɔbɛma anya nkɔso, nnipa a wɔbɛba anaasɛ wobɛma wɔatɔn nneɛma. Sɛ wopɛ sɛ wohu brand a, fa influencers a wɔtrɛw wɔn ho na wɔde wɔn ho hyɛ mu kɛse di kan. Sɛ wo botaeɛ ne awoɔ ntoatoasoɔ a ɛdi kan anaa nsakraeɛ a, hwehwɛ adebɔfoɔ a wɔwɔ atiefoɔ a wɔde wɔn ani asi wɔn so kɛseɛ, wɔgye wɔn di na wɔwɔ kyerɛwtohɔ a ɛkyerɛ sɛ wɔanya adeyɛ so nkɛntɛnsoɔ. Ɛsɛ sɛ wo botaeɛ kyerɛ influencer ko a wo ne no yɛ adwuma no tẽẽ, ɛfiri wɔn niche ne content style so kɔsi platforms a wɔde di dwuma so. Hwɛ yiye wɔ asetra mu nkɔmmɔbɔ ne brand mentions so Hwɛ yiye wɔ asetra mu nsɛm a wɔka ne asetra mu nkɔmmɔbɔ a ɛfa wo brand ne nnwuma ho no so. Fa w’adwene si ankorankoro a wɔtaa ne wo brand no di nkitaho no so. Ɛbɛboa sɛ wode nnwinnadeɛ te sɛ Sprout Social Listening bedi dwuma ɛfiri sɛ afei wobɛtumi anya social nkɔmmɔdie ɔpepem pii a wɔanhyɛ mu a ɛfa nsɛmti ahodoɔ a ɛfa wo hontoabɔ. Saa kwan yi so no, wubetumi ahu wɔn a wɔkamfo ahyɛnsode kyerɛ no ntɛmntɛm a wommɔ mmɔden biara denam ankorankoro a wɔreka wo ho asɛm dedaw a wubehu so —ne wɔ ɔkwan pa so. Adwinnade no mu nkate mu nhwehwɛmu algorithms no kɔ so ma wote nkɔmmɔbɔ ase wɔ ɔkwan a ɛyɛ nuanced kɛse so. Kyerɛ nkɛntɛnsofo su atitiriw Zero in on wo ideal influencer no su a ɛne wo brand ne atiefo hyia. Hwehwɛ niche relevance —so wɔyɛ nneɛma wɔ wo nnwuma mu anaasɛ wɔkasa kyerɛ gua a wode w’ani asi so? Hwehwɛ atiefo dodow mu na ama wɔahwɛ ahu sɛ wɔn akyidifo ne w’adetɔfo a ɔfata no hyia. Fa engagement rate di kan sen akyidifo dodow, efisɛ ɛkyerɛ ahotoso ne nkɛntɛnso. Hwɛ wɔn nsɛm a ɛwɔ mu no su ne nea ɛkɔ so pɛpɛɛpɛ, na hwɛ hu sɛ wɔn nne, wɔn gyinapɛn ne wɔn kwan a wɔfa so yɛ no ne wo brand no hyia. Dodow a nhyiam no bɛn no, dodow no ara na fekubɔ no bɛyɛ nokware na etu mpɔn. Yɛ “influencer a ɔfata” nipasu Fa nsɛm a woaboaboa ano wɔ atifi hɔ nyinaa di dwuma de yɛ influencer persona a eye. Hwɛ wo ɔsatu botaeɛ —dɛn na wopɛ sɛ influencer no boa wo ma woadu ho (e.g., nhumu, ayɔnkofa, nsakraeɛ)? Afei, kyerɛ su ahorow a ɛne saa botae ahorow no hyia. Fa metrics te sɛ akyidifo dodow a eye, engagement rate ne brand collaborations a atwam ka ho. Hwɛ hu sɛ wubebu akontaa wɔ topical alignment ne brand fit, nso. Fa saa nipasu yi sɛ wo hokafo a ɔyɛ pɛ no ho nsɛm —obi a ne nne, atiefo ne ne nkɛntɛnso fi awosu mu boa wo brand ne wo botae ahorow. Saa pefeeyɛ yi bɛboa wo ma woapaw wɔn a wɔpɛ sɛ wɔpaw wɔn no na wode w’ani asi outreach so wɔ ɔkwan a ɛyɛ ɔkwan pa so. Sɛnea wobɛhwehwɛ influencers ama wo brand Esiane sɛ video ahorow a ɛyɛ tiawa ne algorithms a egyina anigye so di feeds so nti, emu nsɛm no mu yiyedi, nkitahodi ne nneɛma a ɛkɔ so bere ano abɛyɛ nneɛma a ɛho hia a esi gyinae wɔ nkɛntɛnsofo a wɔfata a wɔbɛpaw wɔn a wɔne wɔn bɛyɛ adwuma no mu. Afotu a wode bɛhwehwɛ na wo ne wɔn a wɔwɔ nkɛntɛnso adi nkitaho ni —efi influencer aguadi nhyehyɛe ahorow so kosi dedaw mu nkitahodi pa so. Fa influencer marketing platform di dwuma Influencer marketing platforms yɛ nnwinnadeɛ a ɛma influencer marketing ɔsatuo sohwɛ yɛ mmerɛ. Wɔde nneɛma ahorow ma, nanso pii wɔ nnwinnade a wɔde hwehwɛ nneɛma mu a ɛbɛboa brand ahorow ma wɔanya wɔn influencer match a ɛyɛ pɛ. Sɛ nhwɛsoɔ no, Sprout Social Influencer Marketing boa wo ma wotwa dede no mu na wohwehwɛ influencers ma wo brand ɔsatuo denam asetena mu nhumu a wɔde wɔn adwene asi so, AI-driven so. Hwɛ video yi na hwɛ sɛdeɛ yɛkyekyeree yɛn influencer marketing nhyehyɛeɛ no firi mfitiaseɛ, scaled no strategically na danee nhumu yɛɛ no aba ankasa.
Faako a wonyae Sɛnea asɛnka agua no boa wo ma wunya nkɛntɛnsofo a wɔfata ho nsɛm pii ni:
Adwinnade a wɔde hu profile no de nsɛm a ɛho hia na wotumi de di dwuma, te sɛ nsɛmti a influencer taa ka ho asɛm no to anim ne mfinimfini. Ɛwɔ search filters bɛboro 50 a ɛboa wo ma wunya influencers a ɛne wo criteria pɛpɛɛpɛ hyia. Brand Fit Score a tumi wom boa wo ma wote sɛnea influencer’s content ne wo brand’s gyinapɛn ne botae ahorow hyia yiye no ase. Nnwinnade a wɔde toto nneɛma ho ma nhumu a wɔde toto ho no ma wuhu adebɔfo a ɛda adi kɛse sɛ wobedi nkonim. Brand Safety adwinnade a ɛwɔ so bere nyinaa boa ma wɔbɔ wo din ho ban sɛnea ɛbɛyɛ a wo aguadi akuw no betumi de wɔn adwene asi fekubɔ a ɛwɔ nkɛntɛnso a wɔbɛkyekye so na wɔahwɛ ahu sɛ ɔsatu no bɛyɛ yiye na etu mpɔn. Affinity engine a wɔde ahyɛ mu no brɛ wo hwehwɛ no ase bio denam mfiri adesua ne atiefo adwene ho nimdeɛ a wode bedi dwuma de ahu brands ne adebɔfo a wɔwɔ brand affinity a emu yɛ den no so Yɛ ntɛm na hyehyɛ branded landing pages ma creator applications denam Recruit tumi no so, a enni coding. Wei ma ɛyɛ mmerɛw sɛ wobɛhwehwɛ na woakyerɛw wɔn din wɔ adebɔfo mu wɔ nsenia so. Applications no kwan kɔ Creator Lists, fi ase wo brand ahobammɔ na vetting adwumayɛ nhyehyɛe de si brand alignment so dua. Nea efi mu ba ne bere kakraa bi a wode hwehwɛ ahokafo a wɔfata ne adebɔfo a wɔasiesie wɔn ho a wobɛtwe afi wɔn mu bere biara a woasiesie wo ho sɛ wubefi ɔsatu bi ase. Analytics ne amanneɛbɔ nnwinnade ma wotumi de ahotoso susuw na bɔ wo influencer ɔsatu ahorow no ROI ho amanneɛ ka branded content ho. Hyɛ wo asetena mu nhyehyɛe mu den denam sɛnea wobɛhwehwɛ adwuma a wotua (sponsored) ne organic posts nyinaa mu wɔ beae biako no so.
Saa nnwinnade a tumi wom yi boa wo ma wunya wo asetra mu ROI no bo a edi mũ sɛnea ɛbɛyɛ a wubetumi abue aguadi nhyehyɛe a ɛyɛ nwonwa kɛse. Na esiane sɛ AI-powered recommendations ma hwehwɛ na wosusuw influencers a wɔfata saa nti, ɛnyɛ hwee sɛ woyɛ pro wɔ influenceraguadi anaasɛ obi a odi kan. Yɛ Demo ho nhyehyɛe Social media platform a wɔyɛ kurom hɔfo hwehwɛ Trending industry posts yɛ kɛse ma hu influencers. Sɛ wohyɛ no nsow sɛ post bi rekɔ viral a, hwɛ wɔn a wotintimii ne sɛ ebia wɔwɔ akyidifo a wɔdɔɔso na wɔyɛ nnam anaa. Afei nso, hwɛ comment section a ɛwɔ post bi a agye din mu na hwɛ sɛ influencers bi de wɔn ho hyɛ mu anaa. Sɛ worehwehwɛ LinkedIn influencers a, hwehwɛ keyword a ɛfata na fa filter no si ‘Posts.’ Scroll through the results na hwehwɛ posts a ɛwɔ engagement a ɛkorɔn (i.e., likes, comments, views, ne nea ɛkeka ho). Mpɛn pii no, aware nhyehyɛe pii yɛ sɛnkyerɛnne a ɛkyerɛ sɛ obi wɔ atiefo pii. Nsɛm a yɛde hwehwɛɛ asɛmfua ‘SEO’ a ɛnyɛ den wɔ LinkedIn so no maa yɛkɔɔ Danny Asling, aguadi ho ɔbenfo a ɔwɔ akyidifo bɛboro 30,000 nkyɛn.
Faako a wonyae Fa social media networks’ search functions di dwuma na hwehwɛ keywords ne hashtags a ɛfa wo products anaa services ho na hwehwɛ influencers a wɔreyɛ content a ɛfata dedaw. Sɛ nhwɛso no, ntade a ɛyɛ abrabɔ pa ho adwumakuw bi a ɛrehwehwɛ TikTok nkɛntɛnsofo betumi ahwɛ network’s #sustainablefashion hashtag no.
Sɛ worehwehwɛ Instagram influencers a, fa hashtags a ɛfa beae pɔtee bi di dwuma na hwehwɛ influencers wɔ wo mpɔtam hɔ. Sɔ wo beae, niche ne nsɛmfua te sɛ ‘influencer,’ ‘creator,’ ‘blogger’ anaa ‘vlogger’—te sɛ #atlantamomblogger a wɔaka abom hwɛ.
Akansiefoɔ Nhwehwɛmu So w’akansifo ne wɔn a wɔwɔ nkɛntɛnso reyɛ adwuma? Bere a ebia wobɛpɛ sɛ wode talente ahorow di dwuma no, hwɛ wɔn influencers’ atiefo ne wɔn a wodi wɔn akyi na woanya adebɔfo a wɔte saa ara. Afei nso, hwɛ nea onya likes anaa comments pii wɔ wo competitors’ posts so, sɛnea wɔn nso, betumi ayɛ influencers. Skincare brand Mario Badescu de Reel bi a efi asetra mu nkɛntɛnsofo Vanessa Zambito hɔ too hɔ.
Faako a wonyae N’akyidifo a yɛhwɛɛ no maa yɛkɔɔ Elxi Elvina, dijitaal kwan so ɔbɔadeɛ a ɔwɔ akyidifo bɛboro 170,000 nkyɛn.
Engine ahorow a wɔde hwehwɛ nneɛma mu Bɔ mmɔden sɛ wode Google bedi dwuma de ahwehwɛ social media site ahorow so. Sɛnea ɛte ni: Kyerɛw “site:” na fa wɛbsaet a worehwehwɛ no din di akyi. Fa baabi biako di wɛbsaet no din akyi na afei kyerɛw kasasin a wobɛhwehwɛ no Sɛ wopɛ sɛ wohwehwɛ obi a ɔpɛ ahoɔfɛ nkɛntɛnso wɔ Detroit a, wobɛkyerɛw nea edidi so yi wɔ nhwehwɛmu no mu: site:instagram.com “detroit beauty blogger”
Hwehwɛ te sɛ “wo nnwuma + influencers wɔ X region” bɛboa wo ma woahu mpɔtam hɔ influencers. Ebia wubehu nsɛm bi nso a wɔakyerɛw wɔn a wɔanya nkɛntɛnso pa sen biara wɔ saa ɔmantam no mu din wom. Sɛ nhwɛso no, sɛ woyɛ San Francisco-based cookware brand a, hwehwɛ a ɛnyɛ den sɛ wobɛhwehwɛ ‘Bay Area food influencer’ ma wonya nnipa ɔpepem pii a wɔpɛ.
Mpɔtam ne nhyiam ahorow a ɛfa nnwuma pɔtee bi ho Ɔkwan pa foforo a wobɛfa so anya nkɛntɛnsofo ne sɛ wobɛhwɛ nnwuma pɔtee bi mpɔtam ne nhyiam ahorow so. Sɛ nhwɛso no:
Reddit: Fa Reddit social listening di dwuma de hwehwɛ subreddits a ɛfa ho na hwehwɛ users a wɔwɔ engagement a ɛkorɔn ne ntoboa a ɛsom bo. Facebook Akuo: Facebook influencer marketing yɛ ɔkwan pa a wɔfa so dane leads kɔ adetɔn mu ɛfiri sɛ, sɛdeɛ The 2025 Sprout Social Index TM kyerɛ no, ɛkame ayɛ sɛ Gen X adetɔfoɔ 40% de platform no di dwuma de hwehwɛ social product na wɔtɔ. Kɔka akuw a wɔyɛ nnam ho wɔ wo niche mu na kyerɛ asɔremma a wɔde post bere nyinaa na wonya nkitahodi a emu yɛ den. LinkedIn Akuw: Hwɛ nkɔmmɔbɔ a ɛkɔ so wɔ akuw a ɛfa ho mu; hyɛ asɔremma a wɔtaa kyɛ nhumu na wɔkanyan nkɔmmɔbɔ no nsow. LinkedIn influencers binom a wɔne brands reyɛ adwuma yiye ni. Niche mpɔtam: Niche aguadi betumi ayɛ adesua kwan, nanso sɛ wuhu sɛnea wobɛhwɛ ne baabi a wobɛhwɛ pɛ a, ebetumi ayɛ agoru-sesa. Sɛ yɛbɛhyɛ aseɛ a, hwehwɛ niche akuo wɔ w’atiefoɔ a wode w’ani asi wɔn so no mu a wɔwɔ nneɛma soronko a wɔpɛ ne wɔn ahiadeɛ. Afei hwehwɛ top posters anaa moderators a wɔde wɔn ho hyɛ mu yiye kɛse na mpɔtam hɔfo hwehwɛ wɔn adwene.
Fa wo ho hyɛ saa nhyiam ahorow yi mu nokwarem denam nsɛm a wobɛka anaasɛ wobɛkyɛ nsɛm a efi wo nkɛntɛnsofo a wɔfata hɔ anaasɛ nsɛm a wosusuw ho a wubebisa so. Eyi ma wo brand awareness na ɛboa wo ma wonya rapport na ɛma wo outreach yɛ nokware na etu mpɔn. Wo network no Akwan a ɛyɛ mmerɛw a wobɛfa so anya obi a obenya nkɛntɛnso no mu biako ne sɛ wubebisa nyansahyɛ ahorow. Fa wo nsa kɔ wo network so —mfɛfo adwumayɛfo, adwumayɛfo, nnamfo, nnwumayɛfo a wo ne wɔn di nkitaho, adwumayɛfo a wɔne wɔn yɛ adwuma, ne nea ɛkeka ho —na hwɛ sɛ wonim nkɛntɛnsofo bi a ɛbɛfata wo gyinapɛn ahorow anaa. Wubetumi nso de wo influencer search ho asɛm ahyɛ social media so. Hyɛ wo network no nkuran sɛ wɔnkamfo anaasɛ wɔmfa wɔn nsa nhyɛ wɔn a wobetumi anya nkɛntɛnso no agyirae wɔ nsɛm a wɔka no mu na kyɛ anaa n’ani nnye post no ho na aboa ma ne nsa aka no akɔ soro.
Nnwuma mu nsɛm a esisi nenhyiam ahorow ase Ebia nkɛntɛnsofo bɛyɛ adwuma wɔ intanɛt so, nanso woda so ara betumi ne wɔn a wobetumi ayɛ ahokafo adi nkitaho ankasa wɔ nhyiam ahorow ne nhyiam ahorow ase. Bɔ mmɔden sɛ wobɛkɔ ɔbɔadeɛ pɔtee nhyiamu te sɛ VidCon anaa CreatorConf na woahu influencers foforɔ na woanya afotuo ne nhyɛsoɔ a wode bɛma wo ɔsatuo a ɛdi hɔ no ayɛ yie.
Wunni sikasɛm nhyehyɛe a wode bɛkɔ bi? Hwɛ nsɛm a esisi ne nhyiam ahorow bi wɔ wo nnwuma mu na hwɛ nea ɔrekasa wɔ ho. Mpɛn pii no, wɔn a wɔyɛ nhyiam ahorow no fa nnipa a wɔwɔ nkɛntɛnso sɛ akasafo, efisɛ wɔn atiefo a wɔdɔɔso no bɛtwetwe wɔn a wɔbɛba no. Ɛho hia sɛ wode w’adwene si influencer’s follower-to-engagement ratio ne engagement quality so na woahu atoro influencer. Sɛ ɛte sɛ nea influencer bi wɔ akyidifo pii nanso ɔwɔ abysmal engagement a, ebia wɔbɛyɛ nsisi. It’s also key ɛsɛ sɛ influencers a wopɛ sɛ wo ne wɔn yɛ adwuma no nya osuahu anaa nimdeɛ a wɔde bɛfa nimdeɛ ahyɛ wo product ne brand ho nkuran. Ɔkwan a ɛyɛ mmerɛw a wobɛfa so ahu ne sɛ wobɛhwɛ wɔn media kits no mu. Nsunsuansoɔfoɔ dodoɔ no ara a wɔatew wɔn ho no wɔ saa nkyerɛkyerɛmu yi wɔ wɔn akonta profile mu, a ɛka ho ne nhumu wɔ wɔn atiefoɔ, niche, akyidifoɔ dodoɔ, akyidifoɔ nkɔsoɔ, engagement metrics, content formats ne platforms. 3 nneyɛe pa a ɛfa sɛnea wobenya nkɛntɛnsofo a wɔfata afi Sprout’s first-hand experience mu Nkɛntɛnsofoɔ a wɔfata a wobɛnya no nyɛ akyidifoɔ dodoɔ nko ara —ɛfa nkɛntɛnsoɔ ho. Nkɔmmɔbɔ a eye sen biara no te nka sɛ ɛyɛ nokware, ɛkanyan nkitahodi ankasa na ɛne wo brand gyinapɛn ahorow hyia —ne ɔsatu botae ahorow. Wɔ saa fapem akwan yi akyi no, yɛhunuu akwan titire a ɛyɛ papa denam yɛn ankasa suahunu a yɛne nkɛntɛnsoɔfoɔ ne adwene akannifoɔ yɛɛ adwuma berɛ a yɛreyɛ The 2025 Sprout Social Index TM. Yɛsii gyinae sɛ yɛbɛfiri ɔkwan a wɔaboro so no so no, yɛhwehwɛɛ ɔsatuo a ɛbɛkyɛ a yɛne nkɛntɛnsoɔfoɔ ayɔnkofa a ɛfa akwankyerɛ ho de akɔ so ayɛ gyegyeegye a ɛfa Index a wɔde sii hɔ foforɔ no ho. Yɛtoo nsa frɛɛ influencers ne adebɔfoɔ a wɔyɛɛ yɛn brand gyinapɛn ne atiefoɔ a yɛde yɛn ani asi wɔn so no ahwehwɛ sɛ wɔnhyehyɛ Index council a ɛdi kan no, faako a yɛhwehwɛɛ wɔn nhumu wɔ nneɛma a wɔasiesie ama asetena mu nyinaa wɔ afe 2025. Eyi akyi no, content collaborations a ɛkɔɔ so wɔ asram asia mu. Yɛn influencer mmɔdenbɔ no de aba a emu yɛ den bae, na ɛde nnipa foforo bɛboro 260 kɔɔ Index no mu wɔ nneɛma 21 mu, a ahoɔden da so ara reyɛ kɛse. Sɛ yɛbɛka nea yɛasua no ho asɛm a, nneyɛe abiɛsa a eye sen biara a yɛayɛ no ni. 1. Hwehwɛ wɔ platform ahorow a wonhwɛ kwan so Mma wo hwehwɛ no nnyɛ Instagram anaa TikTok nko ara. Influencers di yiye wɔ platforms te sɛ LinkedIn, Reddit, Discord, Twitch, Medium anaa niche forums —titiriw wɔ B2B anaa nnwuma titiriw mu. Saa mpɔtam yi taa de micro-influencers a atiefo a wɔde wɔn ho hyɛ mu kɛse, a wogye wɔn di to mu. Saa mmeae a wonnim pii yi a wobɛhwehwɛ mu no boa wo ma wuhu nne ahorow a ɛne gua a wode w’ani asi so no hyia ankasa, na ɛnyɛ nea ano yɛ den sen biara no nkutoo. Yɛdii saa kwan yi akyi na yɛde yɛn mmɔdenbɔ sii LinkedIn so sɛ yɛn atenaeɛ titire a yɛde bɛhyɛ Index no ho nkuran na yɛama wɔn a wɔsi gyinaeɛ ne asetena mu adwumayɛfoɔ nyinaa ate ase. "Yɛpɛe sɛ yɛda yɛn ho adi na yɛde nteaseɛ de yɛn nkɛntɛnsoɔ ne adebɔfoɔ hyɛ Index no ankasa adebɔ mu. Yɛsii gyinaeɛ sɛ yɛbɛnya Index agyinatukuo a ɛfa asetena mu adwumayɛfoɔ ne wɔn a wɔsi gyinaeɛ wɔ asetena mu aguadiɛ atenaeɛ no mu, a ɛno nso ka nkɛntɛnsoɔ ne adebɔfoɔ a wɔreyɛ adwuma no ho. Yɛtoo nsa frɛɛ saa #SproutSocialPartners yi sɛ wɔnyɛ yɛn (Index) agyinatukuo no fã, na wɔboaa ankasa ma wɔhyehyɛɛ ne fã nhumu a yehuu wɔ yɛn Index amanneɛbɔ a etwa to no mu,” saa na Sprout’s Senior Social Media Strategist, Greg Rokisky kyerɛkyerɛ mu. Yɛn ahokafoɔ no mu baako ne Brianna Doe, Ɔhyehyɛɛ Verbatim Agency, na ɔyɛ podcast a agye din, Stop the Scroll no sohwɛfoɔ. Ɔwɔ bɛyɛ 250,000 akyidifoɔ, she’s a key voice in brand influence na ɔboa maa yɛn Index outreach no yɛɛ kɛseɛ denam LinkedIn so.
Faako a wonyae 2. Susuw nneɛma ho bere tenten Twa promo adwene a ɛwɔ hɔ pɛnkoro no so. Bere tenten fekubɔ a wo ne nkɛntɛnsofo yɛ ma wonya baabi ne adebɔ a wɔde bɛka wo ahyɛnsode no ho ankasa wɔ wɔn nsɛm mu —ne nea ɛne no bɔ abira —wɔ bere mu. Eyi ma wo ɔsatu no nya sanku a wohia kɛse na ɛma wotumi gye di ne ahotoso. Nea ɛka ho no, sɛ wɔda no adi mpɛn pii a, ɛboa ma wɔkae brand no na wodi nokware kɛse. Hwehwɛ adebɔfo a wobetumi ne wo brand no anyin na wɔadan ananmusifo, ɛnyɛ bere tiaa mu megaphones kɛkɛ. Rokisky ka sɛ ade titiriw ne sɛ wobɛkɔ anim bere a wo ne wo nkɛntɛnsofo a wɔfata no resusuw adwumayɛ a ɛbɛkyɛ ho no. Sɛ nhwɛso no, wɔ Index bagua no fam no, Sprout hyɛɛ sɛ wɔne wɔn a wɔwɔ nkɛntɛnso ne adebɔfo nyɛ asram 6 apam wɔ...ntoabɔ. "Hwɛ adebɔfo a wɔwɔ ɔpɛ sɛ wɔne wo bɛbom abɔ ade bere tenten. Adebɔfo anaa influencers pii ani gye eyi ho, nanso ebinom pɛ posts pɛnkoro pɛ. Ɛnyɛ influencers nyinaa pɛ bere tenten bɔhyɛ ahorow, na ɛsɛ sɛ wote ase kosi botae anaa botae pɔtee a ɛwɔ activation biara a woreyɛ ho nhyehyɛe ho" he advises. “Ɛnyɛ sɛ yɛkaa sɛ yɛne yɛn bɛyɛ adwuma abom wɔ amanneɛbɔ no mfiase a yɛde asɛm bi a efi Bagua no muni biara hɔ de ma mfiase gyegyeegye ne nhumu wɔ saa adapɛn kakraa a edi kan no mu nko, na mmom yɛyɛɛ apam a ɛfa virtual event activations a ɛkɔɔ so wɔ afe no fã a edi kan no nyinaa mu maa sankubɔ a ɛkɔ so daa de kanyan awo ntoatoaso a edi kan no,” ɔkyerɛkyerɛɛ mu. Mfaso foforo a ɛwɔ ɔsatu ahorow a wɔde bere tenten yɛ te sɛ eyi so ne sɛ wɔte nka sɛ wɔyɛ fekubɔ a ɛyɛ pɛ. “Ɛte sɛ nea yɛne nkɛntɛnsofo ne adebɔfo reyɛ biako abom, ɛnyɛ nneɛma a ɛwom nkutoo so, na mmom sɛnea wɔde ahyɛ yɛn ahyehyɛde no mu fi amanneɛbɔ atitiriw ankasa a yɛyɛ sɛ ahyehyɛde no mu,” Rokisky sii so dua. Hwɛ akyiri sen mfitiase social posts no —dɛn bio na wubetumi ayɛ de atrɛw wo ɔsatu no nkwa nna mu? Hwehwɛ adwene a ɛfa repurposing ho na ama wo nsɛm no akɔ so ayɛ foforo na akanyan adebɔ. Eyi bue hokwan foforo a ɛbɛma woanya nkitahodi na ɛhwɛ hu sɛ wo nkrasɛm no du atiefo ahorow nkyɛn wɔ akwan a ntease wom kɛse so. Sɛ nhwɛsoɔ no, yɛn Index Council no muni foforɔ ni, Josh Rangel, Senior Director, Social wɔ Ogilvy, a ɔresi 2025 Sprout Social Index no so. Wɔ saa post yi mu no, ɔrehyɛ webinar a ɛtwe adwene si nhumu atitiriw a efi Index no mu ho nkuran, a ɔne no, Tim Brogdon, Director of Digital Content wɔ Chicago White Sox ne Sprout Social CMO, Scott Morris ka ho.
Faako a wonyae 3. Fa fekubɔ gyina gyinapɛn ahorow a wɔkyɛ ne nsɛmti a ɛne ne ho hyia so Nokware a ɛyɛ nokware ho hia. Ɛsɛ sɛ wo brand ne influencer no hyia gyinapɛn atitiriw —sɛ́ ɛyɛ asetra mu nneɛma a ɛde ba, nea ɛbɛkɔ so atra hɔ daa, nneɛma foforo a wɔyɛ, nea ɛka obiara ho anaasɛ nea ɛda adi pefee. Eyi ho hia titiriw efisɛ ɛma influencers nya adebɔ ahofadi bere a ɛma wo asomdwoe sɛ wɔn nsɛm ne wo brand gyinapɛn ahorow hyia. Ɛyɛ fɛ nso wɔ atiefo no adwene mu efisɛ atiefo hu ntɛm sɛ biribi nhyia, na fekubɔ a wɔhyɛ no betumi asan aba. Asɛmpatrɛw adwuma a wɔbom yɛ ma biakoyɛ yɛ adebɔ mu ade na ntease wom, na ɛhyɛ nkate mu abusuabɔ a ɛda nea onya nkɛntɛnso ne wɔn atiefo nyinaa ntam no mu den. Nea influencers hwɛ kwan bere a wɔne brand ahorow reyɛ biako no Sɛ influencers ne brands yɛ biako a, ɛnyɛ sɛ wɔrefɛm wɔn atiefo kɛkɛ —wɔde wɔn din reto asiane mu. Sɛnea ɛbɛyɛ na wɔanya fekubɔ a edi mu no, ɛsɛ sɛ nnwumakuw a wɔyɛ nneɛma no te nea nkɛntɛnsofo hwɛ kwan ankasa fi wɔn hɔ ase. Eyi hyɛ wo brand pitch no mu den. Nneɛma atitiriw abiɛsa a ebetumi aboa wo ma wo ne wɔn a wɔwɔ nkɛntɛnso ayɛ biako yiye ni. 1. Adebɔ mu ahofadi Wɔn a wɔwɔ nkɛntɛnso pɛ sɛ wɔde wɔn ankasa nne kyerɛ wo brand no, na ɛnyɛ adetɔn ho asɛm a wɔakyerɛw. Wonim wɔn atiefo yiye ne emu nsɛm a ɛka bom. Sɛ brands micromanage bere a wɔrefa layers ne layers of approvals mu a, emu nsɛm betumi afi ase ate nka sɛ ɛnyɛ nokware. Eyi betumi apira influencer’s credibility ne brand’s aba nyinaa. Sɛ obi nya influencer’s style ne tone mu ahotoso a, ɛma wonya adwumayɛkuw a ɛyɛ nokware na ɛyɛ anigye kɛse. Eyi, bio, yɛ nea enti a ɛho hia sɛ wohwɛ hu sɛ wo ne influencer a wopɛ sɛ wo ne no yɛ adwuma no nya gyinapɛn koro no ara ho nhwɛso. Influencer marketing campaign nhwɛsoɔ bi a ɛkyerɛ sɛdeɛ sɛ wowɔ kratafa baako so a, ɛbɛtumi ama woadi yie wɔ marketing mu nie. 2. Nkitahodi & akwanhwɛ a emu da hɔ Wɔn a wɔwɔ nkɛntɛnso no ani sɔ nea wɔyɛ no pefee fi mfiase —nea ɔsatu no botae ahorow yɛ, bere nhyehyɛe, nneɛma a wɔde bɛma ne akatua. Saa pefeeyɛ yi betumi asiw ntease a ɛnteɛ ano akyiri yi wɔ adwuma no mu, a ebetumi ama ɔsatu no ayɛ mmerɛw, na ahwɛ ahu sɛ afã abien no nyinaa bɛyɛ pɛ wɔ nsɛm a ɛyɛ fɛ no so. Nokwarem no, sɛnea 2024 Influencer Marketing Report kyerɛ no, influencers 65% bɛpɛ sɛ wɔde wɔn ho hyɛ adebɔ anaa nneɛma a wɔyɛ ho nkɔmmɔbɔ mu wɔ adwuma no mfiase, sen sɛ wɔde nsɛm tiawa bi bɛma wɔn wɔ simma a etwa to no mu kɛkɛ. 3. Akatua a ɛfata 2024 Influencer Marketing Report kyerɛ sɛ influencers 59% pɛ sɛ wɔne nnwumakuo a wɔwɔ sikasɛm nhyehyɛeɛ ne sikatua nhyehyɛeɛ a ɛda adi pefee yɛ adwuma. Ɛno yɛ nteaseɛ ɛfiri sɛ influencers hwɛ kwan sɛ wɔbɛtua wɔn ka sɛdeɛ ɛfata wɔ boɔ a wɔde ba no ho —sɛ́ ɛnam reach, engagement anaa influence wɔ niche gua so.
Nanso asɛmpa no ni —ɛnyɛ sɛ akatua yɛ katee. Ebetumi ayɛ sika a wotua, nneɛma a wɔyɛ, affiliate commissions anaa mpo afrafra. Adeɛ a ɛho hia ne sɛ ɛsɛ sɛ ɛda adwuma no kɛseɛ ne influencer’s level of influence adi. Eyi nso boa wɔ bere tenten mu bere a nnwumakuw a wɔde nsɛm a ɛfata ma no kyekye bere tenten mu adwempa na ɛtwetwe ahokafo a wɔkorɔn no. Here’s more from our IRL event at 2025’s Creative Economy Live, faako a yɛn influencer ahokafoɔ te sɛ Creator and Strategist Jayde Powell, ne Brendan Gahan, CEO ne co-founder of Creator Authority, kyɛ wɔn nhumu wɔ sɛdeɛ brands bɛtumi anya influencers a wɔfata na wɔayɛ fekubɔ a ɛdi mu ama nkɛntɛnsoɔ ankasa, a ɛbɛkyɛ.
Faako a wonyae Yɛ ɔsatu ahorow a tumi wom denam fekubɔ a wo ne nkɛntɛnsofo a ɔfata bɛyɛ so Influencer a ɔfata a wobɛnya no nyɛ strategy pa nko ara. Ɛyɛ tweatibo a ɛwɔ influencer marketing a ɛwɔ nkɛntɛnso. Wo ne influencers a wɔyɛ papa ma wo brand no ayɔnkofa betumi ayɛ nsonsonoe a ɛda ɔsatu a tumi wom a edi mu ne nea ɛmma wo asetra mu ROI a na wohwɛ kwan no koraa ntam. Sɛ wode ahyiadi di kan na wopaw nkɛntɛnsofo a wɔn gyinapɛn ne atiefo da w’ankasa de adi ankasa a, wubue tumi a ɛwɔ abakɔsɛm a ɛyɛ nokware ne ayɔnkofa a wotumi de ho to so mu. Wo ne yɛn kuw no nkasa na hwehwɛ sɛnea Sprout’s influencer marketing nnwinnade a tumi wom no betumi aboa wo ma woapaw influencer a ɔfata sɛnea ɛbɛyɛ a wo ne wo influencer marketing botae ahorow no bɛyɛ pɛ. Bisa Demo nnɛ. Yɛ Demo ho nhyehyɛe The post Sɛnea wobɛhwehwɛ influencers a wɔfata ama wo brand’s marketing campaign appeared first on Sprout Social.
