Kukhuselekile ukuthi, imidiya yoluntu ayisekho nje i-hangout yedijithali, yeyona njini yokuphendula yase-UK. Yindawo apho abaphulaphuli bakho baya khona ukuze baxilonge ingxaki, baqinisekise isigqibo sokuthenga kwaye benze amashishini aphendule. Njengabathengisi bezentlalo base-UK, siyaphumelela kwindalo ekhawulezayo yoshishino lwethu. Kodwa masithembeke ngokukhohlakeleyo: ukuhlala phambili akukho lula. Phakathi kokukhomba ngqo apho abaphulaphuli bakho ojolise kubo bachitha ixesha labo kwaye bafumane unyawo lwakho kwixesha "lomhleli we-AI", uxinzelelo luyabonakala. Ukuqhuba ukukhula okunentsingiselo kulo nyaka, isicwangciso sakho seendaba zentlalo kufuneka siphumelele kwisigaba sovavanyo se-AI kunye nevidiyo efutshane. Isigunyaziso esitsha sakhelwe kwiingcebiso eziluncedo ezivela kwiingcali, ukwakhiwa koluntu kunye nokungafihlisi. "Unxibelelwano lwabathengi be-brand kule mihla lukhawuleza, luselubala kwaye luqhutywa luluntu kunanini ngaphambili. Kubaluleke ngokwenene ukuba iimpawu zivumelane nolu tshintsho. Ngaphandle koko, babeka umngcipheko wokulahlekelwa ukuthembela kubaphulaphuli babo, "kusho uKikora Mason, uSekela Mongameli, i-Social Media + Community Management e-Chase, kwi-Sprout Social ukuhlola inkcubeko yedijithali. Okuvuyisayo kukuba, ukruthakruthwano oludinayo lomzuzu wentsholongwane egazini luphelile ngokusemthethweni. Iinkokeli zemarike zanamhlanje zithengisa enye kwizithuba zokuthembeka kwexesha elide, zijolise ekuchazeni amabali eepisodic kunye nokuphucula ukukhangela kwezentlalo. Ngaba ukhathazekile ngokugalela ibhajethi yakho kunye ne-bandwidth kumajelo angalunganga? AWUKHO wedwa. Kodwa ngaphandle kwesiseko sedatha esomeleleyo, isicwangciso sakho sisebenza singaboni kakuhle, sishiya ucango luvulekile ukuze abo bakhuphisana nabo bangene kwaye babambe ingqalelo yabaphulaphuli bakho. Masiyinqumle ingxolo. Fumanisa kanye eyona nto ifunekayo ukuze uyibeke phambili kulo nyaka ngezimvo ezithathwe kwiNgxelo yeSicwangciso seSicwangciso seSprout Social Media. Zeziphi iindlela zangoku kwimidiya yoluntu e-UK? Ngaphambi kokuba singene kwisiphelo esinzulu, makhe sijonge umfanekiso omkhulu. Nantsi ukuqhekeka okukhawulezayo kwamaqhinga elifa abathengisi base-UK ekufuneka bewashiye ngasemva, kunye nezicwangciso zemidiya yoluntu eziqhuba ukukhula kulo nyaka.
Isicwangciso esiphelelwe lixesha Indlela yase-UK ka-2026 Kutheni?
Ukuleqa intsholongwane Episodic series Ii-algorithms zivuza ugcino lombukeli.
Ikopi ye-AI kuphela I-AI yohlalutyo lwedatha Ikopi yerobhothi eqhelekileyo ithoba intembeko.
Ukutya kwenkxaso yoluntu Intlalo Emnyama (kuWhatsapp) Abasebenzisi banqwenela bucala, 1:1 inkxaso.
Intshukumo esebenzayo Ubutshantliziyo obuqhutywa ziinqobo zokuziphatha Abathengi bafuna isenzo sokwenyani.
Ukusasaza ukutya Ukulungiselela uPhando lweNtlalo Abathengi bafuna ubungqina boontanga obubonakalayo.
Ngoku ekubeni unesishwankathelo, masitsibe kwiinkcukacha: 1. Ukusebenzisa i-AI kwintengiso yemidiya yoluntu (ngaphandle kokulahlekelwa ngumntu) Ngelixa incoko yehlabathi ihlala ilungisiwe kubuchule be-AI bokuvelisa umxholo, abathengisi base-UK bajongene nokuqhawulwa okubalulekileyo. Uphando lwethu lubonisa ukuba ngelixa i-69% yabathengisi base-UK baqwalasela isicwangciso sabo esisebenzayo, abathengi bacacile: bafuna umxholo owenziwe ngumntu njengento ephambili. Ngeli xesha, abathengisi base-UK benza umxholo oveliswe yi-AI njengowona mxholo uphambili ku- #1 ka-2026.
Kutheni kuqhawulwa? Abathengisi bahlala benqongophele kwaye bafuna isikali ukulwa nemiqobo ye-bandwidth. Nangona kunjalo, ukutyhala ngaphandle kwegeneric, umxholo obhalwe ngu-AI wehlisa ukuthenjwa. Isisombululo asikokuyeka i-AI, kodwa ukutshintsha imeko yokusetyenziswa kwayo. Okwangoku, kuphela i-40% yabathengisi basebenzisa izixhobo ze-AI zokunika ingxelo yokusebenza kunye nokuhlalutya. Amandla okwenene e-AI kubathengisi ayisiyonto yokudala umxholo, kodwa uhlalutyo lomxholo ukuqokelela ukuqonda kwabaphulaphuli ngexesha elifanelekileyo. I-UK AI kwindawo yentlalo yoluntu: Amandla e-Octopus I-Octopus Energy isebenzisa i-AI ukucubungula idatha yamandla enzima, kodwa bagcina ilizwi laseBritani ngokucacileyo "elingabandakanywanga" ngokuphuculwa okukhokelwa ngumntu.
Ngokuqinisekisa inkxaso yetekhnoloji endaweni yokuthatha indawo yonxibelelwano lomntu, bakha ukuthembana okuyinyani. Izinto ezithathwayo ezinokuthathwa:
Beka phambili "i-overlay yomntu": Sebenzisa i-AI ukuhlalutya idatha okanye ukwakha izicatshulwa zeskripthi, kodwa qinisekisa ukuba umhleli wasekhaya wase-UK ucoca ikopi yokugqibela ukugcina izaci zaseBritani kunye nethoni. Ukwamkela ukungafihli: I-43% yabathengi bajonga iimveliso "njengelungileyo okanye elihlwempuzekileyo" ekupapasheni umxholo woqobo. Gcina ukuthembana ngokubhala ngokucacileyo imidiya eyomeleziweyo ye-AI. Cokisa ukuqhutywa komsebenzi wakho: Qhagamsheka i-AI kumsebenzi owenziwa ngesandla njengohlalutyo lwedatha ukunika iqela lakho ixesha lokubuyela ekwenzeni umxholo owomeleleyo owenziwe ngumntu.
2. Ukugcinwa okufanelekileyo: Ukunyuka koluhlu lweendaba zoluntu Masinyaniseke: nangona ukuthengiswa kwentsholongwane kusekho, kwiimpawu ezininzi ezinazoindawo yayo yathathwa ngokubalisa amabali eepisodic athembekileyo. Ibekwe njengeyona ndawo iphambili iphezulu kubathengisi base-UK ngo-2026, ukwenza i-episodic media media series ivumela ii-brand ukuba zakhe iinjini zokugcina “ezifaneleke kakhulu”. Kodwa kutheni utshintsho? Ukuba sijonga oyena nobangela, uzama rhoqo ukubuyisela ivili kwisithuba ngasinye kukhokelela ekutshisweni kokuyila kunye namava abaphulaphuli adibeneyo. Endaweni yoko, ividiyo enefom emfutshane (ngaphantsi kwemizuzwana engama-60), ukumkani ongathandabuzekiyo weefomathi kuyo yonke i-Facebook, Instagram, TikTok kunye ne-X, ifaneleke ngokugqibeleleyo ukukuluma, iikhonsepthi eziphindaphindiweyo. Yicinge njengomdlalo weTV owuthandayo; Ulwakhiwo lwe-episodic lunika abaphulaphuli bakho isizathu esinyanzelisayo sokunamathela kwi-invest elandelayo. Iguqula ngokufanelekileyo abashukumiyo, abangenzi nto ukuba babe luluntu oluthembekileyo, olutyale imali. Okubaluleke kakhulu, i-algorithms yeendaba zoluntu ziyayigqiba le nto. Ngenxa yokuba iinethiwekhi zentlalo zinqwenela ukugcina abasebenzisi kwiiapps zabo ixesha elide, ii-algorithms zabo zivuza ngokugcinwa. Ngokuhlala ubuyisela abaphulaphuli kwiprofayile yakho, ubonisa ixabiso eliphezulu eqongeni, ufumana ukufikelela okungcono kokuphilayo kuyo yonke ibhodi. Uluhlu lweendaba zoluntu lwase-UK: Ukutya kwe-M&S Inkqubo ye-M&S yoKutya ye-Insider ijika abasebenzi babo ukuba babe ngabaphembeleli bohlobo ngokwenza uthotho lweTikTok oluyi-episodic olufana ne "Yintoni Entsha kwiFodhall."
Ngokwenza ifomathi ephindaphindiweyo abalandeli abajonge phambili kuyo, baye bakha uluntu olubuyisela abalinganiswa kunye neemveliso. Izinto ezithathwayo ezinokuthathwa:
Phosa italente yakho yangaphakathi: Lixesha lokuyeka usasazo lwenkampani. Ngoba? Kuba abantu banxibelelana nabantu, hayi iilogo. Ngokuhlala ubonisa ubuso obuqhelekileyo kwiqela lakho, uyakha unxibelelwano lokwenyani kunye nababukeli bakho. Xa abaphulaphuli bakho bebona ubuso obuthile, bayanqumama xa besonga, beguqula amathemba abandayo abe luluntu olufudumeleyo, olutyale imali olufuna ukuva into oza kuyithetha. Yandisa ulingano lwabadali: Sukuhlawula umntu ophembelelayo ngokukhwaza nje kube kanye. Abaphulaphuli base-UK banolwazi; bangayibona intengiselwano yekheshi-yokuthatha imayile ukusuka, kwaye ayenzi nto ekugcineni kwakho ixesha elide. Endaweni yoko, mema abadali abafanelekileyo ukuba babonakale njengeendwendwe eziqhubekayo kuthotho lwakho. Oku kutshintsha okuguquguqukayo ukusuka kwintengiso eqhelekileyo ukuya kwintsebenziswano yokwenyani, kukuvumela ukuba uboleke ngaphandle komthungo intembeko yabo yoluntu abayisebenzele nzima. Ukuba unomdla wokulinganisa olu buhlakani ngokufanelekileyo, ngena kwisikhokelo sethu esibanzi sokwenza isicwangciso esinempembelelo sokuthengisa.
3. Ukutshintsha ukusuka kwisondlo soluntu ukuya kukhangelo loluntu Ugqibele nini ukwenza isindululo semveliso kuGoogle kwaye ngenene uthembe iphepha lokuqala leziphumo? Abathengi base-UK baya besuka besuka kwiinjini zokukhangela zemveli bethanda iinethiwekhi zentlalo ukuze bafumane iimpendulo eziyinyani, eziqinisekisiweyo ngabantu. Imidiya yoluntu ayisiyondawo nje yokuskrola ngokungapheliyo; iye yavela ngokusemthethweni “kwiNjini yokuPhendula” yale mihla. Abathengi bale mihla bathandabuza kakhulu ngamanqaku acwecwe kakhulu, angenabuso. Bafuna ubungqina obubonakalayo kunye nokuqinisekiswa koontanga. Bafuna ukubona imveliso isebenza, esetyenziswa ngumntu wokwenene, ukuze bafumane inyaniso engahluzwanga ngaphambi kokuba bahlukane nemali abayisebenzele nzima. Ukuba ucinga ukuba le yifashoni yeGen Z edlulayo, idatha ibalisa ibali elahlukileyo. Ngelixa kuyinyani ukuba kwiGen Z, iTikTok yinjini yokukhangela kunye nejelo eliphezulu lokufunyanwa kwemveliso (ene-49% yabathengi beGen Z abajikela eqongeni), abantu abadala bakhangela ngenkuthalo kwenye indawo. I-Facebook ngokwenene iyinethiwekhi ye-#1 yokufunyanwa kwemveliso, malunga ne-40% yabasebenzisi bezentlalo abayisebenzisayo ukufumana iimveliso ezintsha. Ngeli xesha, iYouTube izinzile njengendawo ekhulayo yokufundisa ngemveliso, apho i-24% yabasebenzisi bafumana iimveliso ezintsha. Ukhangelo lwentlalo yase-UK: iGymshark I-Gymshark iyazi ukuba abaphulaphuli babo basebenzisa imidiya yoluntu njengeNjini yokuphendula. Endaweni yokuthumela iintengiso ezikhazimliswe kakhulu, bakhulisa umxholo wabo kunye nobudlelwane babadali bokukhangela. Xa uzikhangela kwiTikTok, iziphumo zizaliswe ziividiyo ezithe ngqo, ezinamagama angundoqo afana “neGymshark Yonke imihla yokubamba uphononongo,” “Yintoni onokuyithenga kwintengiso yeGymshark,” kunye “neGymshark yokujima yabaqalayo.” Baqinisekisa ukuba ii-captions zabo, isicatshulwa esikwisikrini, kunye nee-hashtag zipakishwe ngokwemigaqo efunwa luluntu lwabo. Izinto ezithathwayo ezinokuthathwa:
Lungiselela uPhando kunye ne-GEO (i-Generative Engine Optimisation): Phatha izithuba zakho zentlalo njengoko ubuya kwenza.iphepha lokufika elinexabiso eliphezulu. Qinisekisa ii-captions zakho, isicatshulwa esisesikrinini, kunye noshicilelo lwevidiyo lugcwele ngokwendalo, amagama angundoqo encoko. Ii-algorithms zezentlalo kunye nee-chatbots ze-AI zikhuhla lo mbhalo ngqo ukunika iimpendulo kwimibuzo yabasebenzisi. I-Pivot kumxholo oluncedo-wokuqala: Yeka ukusasaza uluhlu lweempawu zemveliso yakho. Endaweni yoko, sebenzisa izixhobo zokumamela eluntwini ukutyhila eyona mibuzo ichanekileyo, ethe ngqo ebuzwa ngabaphulaphuli bakho base-UK, kwaye wenze umxholo osebenza njengempendulo ecacileyo, eluncedo.
4. Ukunyuka kweNtlalo emnyama: Ukwakha uluntu kuWhatsApp kunye neeDM Iintsuku zokuthembela kuphela kwisondlo sikawonke-wonke ekwakheni uluntu ziyaphela. Ngokufikelela kwizinto eziphilayo kubonakala kunzima ukukhusela, abathengisi base-UK abanesavvy batshintsha ngokusemthethweni ukugxila kwabo kwiindawo ezincinci, zabucala zedijithali, ezihlala zibizwa ngokuba yiNtlalo emnyama. Idatha iyathetha ngokwayo. E-UK, i-85% emangalisa yabasebenzisi basebenzisana neempawu kwi-WhatsApp ubuncinane kanye ngeveki-elona zinga liphezulu lokubandakanya kuyo yonke imimandla ephononongiweyo. Ngaphaya koko, i-31% yabathengi base-UK batyalwe kakhulu kangangokuba banxibelelana neebrendi amaxesha amaninzi ngemini kwinethiwekhi. Kutheni ubuyela kwiiapps zokuthumela imiyalezo yabucala? Njengoko isondlo sikawonke-wonke sihlutha kakhulu ngeengcebiso ze-algorithmic kunye neentengiso ezixhaswayo, abasebenzisi bafumana ukudinwa okukhulu komxholo. Abaphulaphuli baseBhritane ngokwendalo bayatsalela kwiindawo eziziva zigcinwe, zisondelelene kwaye zikhululekile ngokupheleleyo kwingxolo. Iitshaneli zabucala zibonelela ngentembeko ephezulu, imeko-bume ephantsi. Xa umthengi enombuzo malunga nokuhanjiswa okanye efuna isincomo semveliso eyenzelwe umntu, bafuna incoko ethe ngqo, enye-eyomnye kunokushiya uluvo lukawonke-wonke kunye nethemba lokungcono. Ukukhanya okumnyama kwentlalo yase-UK: ASOS
I-ASOS ihlakulela i-niche resonance ngokusebenzisa izithuba zedijithali zabucala ezifana ne-Instagram Broadcast Channels ukuhambisa iikhowudi zokufikelela kwangethuba kunye nohlaziyo lwe "lo-fi", ukukhuthaza ukunyaniseka kude kwingxolo yokutya koluntu. Izinto ezithathwayo ezinokuthathwa:
Qalisa i-Channel ye-WhatsApp yokuKhathalela: I-40% yabasebenzisi bathi bafuna iinkampani ukuba zibonise kwi-WhatsApp ngokukodwa ukubonelela ngenkonzo yabathengi kunye nenkxaso. Yiphathe njengolwandiso oluthe ngqo lweqela lakho lokukhathalela abathengi kunelinye ijelo losasazo. Yamkela "lo-fi" isakhiwo soluntu: Shift inkxaso yakho kwiiDM kunye namaqela abucala. Abasebenzisi bafuna uhlaziyo olukrwada, lwencoko kunye nencoko ethe ngqo kwezi zithuba, eyakha ukuthembana okungaphezulu kuneentengiso eziphucukileyo, zeshishini.
5. Imidiya yoluntu eqhutywa yinjongo: ukuhamba nge-brand activism e-UK Iintsuku zeempawu ezihleli ngokukhululekileyo ecingweni ziphelile kwaye ziphelile ngokwenene. Abathengi base-UK babambe amashishini ukuba aphendule, bengenisa into esinokuyichaza kuphela njengovuselelo olufanelekileyo lwe-brand activism. Idatha ibeka umfanekiso ocacileyo: i-63% ye-Gen Z kunye ne-57% ye-Millennials ngoku ichaza ukuba bazimisele ukuthenga kwiinkampani ezithetha ngezizathu ezithile okanye imicimbi yangoku ehambelana nokuziphatha kwabo. Abathengi banamhlanje abafuni nje imveliso eluncedo; bafuna izinto abazithengayo zibonise imilinganiselo yabo yobuqu. Nangona kunjalo, xa abathengisi betsiba ngokuqhubekayo kwi-hashtag ehamba phambili ngaphandle kwembali yokukhathalela umba, abaphulaphuli base-UK ngoko nangoko bayayivala njengento esebenzayo. Isiphumo sokubuyela umva sisoloko sibi ngaphezu kokungathethi kwaphela. I-resonance yokwenyani yenzeka kuphela xa ukuma kwe-brand kugxininiswe ngokunzulu kumaxabiso aphambili akhoyo kwaye ixhaswa lixesha elide, isenzo esibambekayo. Injongo yase-UK eqhutywa yi-social media spotlight: i-RSPB I-Royal Society yoKhuselo lweeNtaka (RSPB) I-RSPB ilungelelanisa injongo kunye nobuntu. Basebenzisa iBluesky ukwazisa abalandeli babo abangama-60,000 malunga nemizamo ebalulekileyo yolondolozo lweentaka, kodwa ngobuchule baluka kwiimemes eziphefumlelweyo zeentaka ezihlekisayo ngokufanelekileyo ukuze baqhube ukubandakanyeka.
Bangqina ukuba umxholo oqhutywa yinjongo, ubutshantliziyo akufuneki ube sisidima kwaye ube lusizi ngokupheleleyo, usenokonwabisa kakhulu kwaye kwabelwana ngawo. Izinto ezithathwayo ezinokuthathwa:
Mamela phambi kokuba uthethe: Ezona mpawu ziphumeleleyo zisebenzisa ubukrelekrele bentlalo ukuqonda ukuba yintoni na abaphulaphuli bakho abakhathalayo ngenene kuqala. Ukuba unqwenela ukugrumba nzulu kule nto, fumana indlela yokubamba kwaye uhlalutye iimvakalelo zabaphulaphuli bokwenyani ngesikhokelo sethu esibanzi sokuphulaphula ekuhlaleni. Namathela kwi-remit yebhrendi yakho: Thetha kuphela ngemibandela ehambelana nelifa lebhrendi yakho okanye umsebenzi okhoyo. Ukuba awukwazi ukuxhasa isithuba semithombo yeendaba exhasayo ngesenzo senkampani yelizwe lokwenyani okanye umgaqo-nkqubo,kusoloko kungcono ukuzibamba kwaye ugxile kumnikelo wakho ongundoqo.
6. Eyona nethiwekhi yeendaba zentlalo kumashishini ase-UK ngo-2026 (Utyalomali phi uhlahlo lwabiwo-mali lwakho) Kukho uqhagamshelo oluqaqambileyo phakathi apho iibhrendi zase-UK zichitha uhlahlo lwabiwo-mali lwemidiya yoluntu kunye nalapho abaphulaphuli babo baxhonywe khona. Okwangoku, abathengisi base-UK babeka onke amaqanda abo kwiibhasikithi zendlela, bacwangcisa ukutyala imali kakhulu kwi-TikTok (73%), i-Instagram (69%) kunye ne-Facebook (64%) ngo-2026. Nangona kunjalo, abathengi base-UK babalisa ibali elahluke kakhulu. Xa bebuzwa ukuba baceba ukuchitha ixesha labo elininzi, i-34% yalatha kuFacebook, 29% kuTikTok nakuWhatsApp, kunye ne-25% eqinileyo kuYouTube. Abathengisi banokuzifumana bekhwaza kwisithuba sothungelwano ababukeli babo abadlula kulo.
Kutheni siyifumana kakubi kangaka? Ekugqibeleni ibilisa kwigumbi le-echo yomthengisi. Sichitha iintsuku zethu sifunda iziqwenga zokucinga malunga nokukhula okugqabhukileyo kweTikTok, ke sicinga ukuba kufuneka sibe lapho. Sihlala sileqa ithoyi entsha emenyezelayo kwaye sicingela ubuxoki ukuba amaqonga elifa afile okanye apholile. Kodwa idatha ayikhathali malunga nokuba yintoni epholileyo; iyakhathala malunga nokuba iphi na ingqalelo. Ngokuvumela ucalucalulo lwethu kunye neshishini i-FOMO ukuba ilawule isicwangciso sethu setshaneli, sishiya umsantsa omkhulu, onengeniso ukuze abo sikhuphisana nabo bangene babambe abathengi bethu. Izinto ezithathwayo ezinokuthathwa:
Sukulala kuFacebook nakwiYouTube: Isenokungavakali njengolona khetho lunesini, kodwa ukuthengisa kuFacebook kuhlala kuyindlu yamandla ngokupheleleyo. Ngoku yi #1 inethiwekhi yokufunyanwa kwemveliso, malunga ne-40% yabasebenzisi bezentlalo abayisebenzisa ngokukhutheleyo ukufumana iimveliso ezintsha. Ngokufanayo, intengiso yeYouTube ilawula ngokuzolileyo njengendawo yokusingwa yemfundo yemveliso yexesha elide, kunye ne-24% yabasebenzisi abayisebenzisayo ukuqinisekisa ukuthenga kwabo. Phicotha isicwangciso sakho setshaneli: Yeka ukuthembela kwimvakalelo yamathumbu okanye ukukopa okwenziwa lishishini elibanzi. Kufuneka unqamleze ngokungqongqo utyalo-mali lwesitishi sakho ngedatha enzima, engqamene nabaphulaphuli. Ukuba ugalela iiyure zoovimba kwi-Instagram Reels kodwa abathengi bakho abaphambili bafuna ii-tutorials kwiYouTube, lixesha lokubuyisela ngokungenalusini olo hlahlo lwabiwo-mali.
Ukulawula isigunyaziso esitsha Impumelelo kulo nyaka ifuna utshintsho kwingqondo. Ayisekho malunga nokuba bangaphi abantu ababone iposti yakho, kodwa bangaphi abantu abayixabisileyo. Ngokwamkela i-AI njengomgcini wexesha lokuhlalutya, ukutyala imali ekubaliswa kwamabali e-episodic kunye nokukhulisa uluntu lwabucala, uphawu lwakho aluzukugcina nje, luya kukhokelela. Ukulungele ukufunda ngakumbi? Khuphela iNgxelo epheleleyo ye-2026 ye-UK Social Media Content Strategy ukuze ufumane iinkcukacha ezinzulu kunye nezicwangciso-qhinga. Isithuba Iindlela zemidiya yoluntu e-UK (2026): Isikhokelo sobuchule sabathengisi savela kuqala kwi-Sprout Social.
