Ndizosakayikitsa kunena kuti, malo ochezera a pa Intaneti salinso malo ochezera a digito, ndiye injini yoyankhira yayikulu yaku UK. Ndiko komwe omvera anu amapita kukazindikira vuto, kutsimikizira chisankho chogula ndikupangitsa mabizinesi kuti aziyankha. Monga otsatsa malonda aku UK, timachita bwino pakukula kwachangu kwamakampani athu. Koma tiyeni tikhale oona mtima mwankhanza: kukhala patsogolo sikukhala kosavuta. Pakati pakuwonetsa ndendende komwe omvera anu akuwonongera nthawi yawo ndikupeza momwe mumayendera mu nthawi ya "munthu-AI editor", kupanikizika kumamveka. Kuti muthandizire kukula kofunikira chaka chino, njira yanu yapa media media iyenera kumaliza gawo loyesera la AI ndi kanema wachidule. Ulamuliro watsopanowu wapangidwa ndi upangiri wothandiza kuchokera kwa akatswiri, zomangamanga zamagulu ndi kuwonekera. "Kulankhulana kwa ogula malonda masiku ano ndikofulumira, kowonekera komanso koyendetsedwa ndi anthu kuposa kale lonse. Ndikofunikira kwambiri kuti malonda agwirizane ndi kusintha kumeneku. Apo ayi, amakhala pachiwopsezo chotaya chikhulupiriro kuchokera kwa omvera awo, "akutero Kikora Mason, Wachiwiri kwa Purezidenti, Social Media + Community Management at Chase, mu kafukufuku waposachedwa wa Sprout Social wa chikhalidwe cha digito. Mwamwayi, kukangana kotopetsa kwa kamphindi kakang'ono ka virus kwatha. Atsogoleri amsika amasiku ano akugulitsa malo amodzi chifukwa cha kukhulupirika kwanthawi yayitali, kuyang'ana kwambiri nthano za episodic komanso kukhathamiritsa kwakusaka. Mukuda nkhawa kutsanulira bajeti yanu ndi bandwidth mumayendedwe olakwika? Simuli nokha. Koma popanda maziko olimba a data, njira yanu ikuyenda bwino, ndikusiya chitseko chotseguka kuti ochita nawo mpikisano alowemo ndikukopa chidwi cha omvera anu. Tiyeni tidutse phokoso. Dziwani zomwe muyenera kuziyika patsogolo chaka chino ndi zidziwitso zochokera ku Sprout Social's Social Media Content Strategy Report. Kodi ma social media ku UK ndi ati? Tisanadumphire kumapeto kwakuya, tiyeni tiwone chithunzi chachikulu. Pano pali kuwonongeka kwachangu kwa njira zomwe otsatsa aku UK akuyenera kusiya, ndi njira zapa media media zomwe zikuyendetsa kukula chaka chino.
Njira Yachikale Mchitidwe wa 2026 UK Chifukwa chiyani?
Kuthamangitsa ma virus Episodic series Ma algorithms amapereka mphoto kwa owonera.
AI-kopera AI yowunikira deta Kukopera kwa robotiki kumadetsa chikhulupiriro.
Zakudya zothandizira anthu Social Social (WhatsApp) Ogwiritsa amalakalaka achinsinsi, 1: 1 chithandizo.
Kuchita zolimbikitsa Kulimbikitsa makonda Ogula amafuna zochitika zenizeni.
Makanema owulutsa Kukonzekeletsa Kusaka Kwa Anthu Ogula amafuna umboni wa anzawo.
Tsopano popeza muli ndi chidule, tiyeni tidumphire mwatsatanetsatane: 1. Kugwiritsa ntchito AI pakutsatsa kwapa media (popanda kutaya kukhudza kwamunthu) Pomwe zokambirana zapadziko lonse lapansi zimakhazikika pakutha kwa AI kupanga zomwe zili, otsatsa aku UK akukumana ndi vuto lalikulu. Kafukufuku wathu akuwonetsa kuti ngakhale 69% ya ogulitsa ku UK amawona kuti njira yawo ndi yothandiza , ogula akuwonekera momveka bwino: amafuna kuti zinthu zopangidwa ndi anthu zikhale zofunikira kwambiri. Pakadali pano, otsatsa aku UK akupanga zomwe zopangidwa ndi AI kukhala patsogolo pa #1 mu 2026.
N'chifukwa chiyani anadula? Otsatsa nthawi zambiri amakhala opanda zida ndipo amafunafuna sikelo kuti athane ndi zovuta za bandwidth. Komabe, kukankhira kunja kwa generic, zolembedwa ndi AI zimatsitsa kudalira. Yankho sikusiya AI, koma kusintha mawonekedwe ake. Pakadali pano, 40% yokha ya ogulitsa amagwiritsa ntchito zida za AI popereka lipoti lantchito ndi kusanthula. Kuthekera kwenikweni kwa AI kwa otsatsa sikungopanga zinthu, koma kusanthula zomwe zilimo kuti mupeze zidziwitso zapanthawi yake za omvera. UK AI pamawonekedwe azama TV: Octopus Energy Octopus Energy imagwiritsa ntchito AI kukonza zovuta zamphamvu zamagetsi, koma amakhalabe ndi mawu aku Britain "osagwirizana" ndi kuwongolera motsogozedwa ndi anthu.
Pakuwonetsetsa kuti ukadaulo umathandizira m'malo molowa m'malo mwa kulumikizana kwamunthu, amakulitsa chidaliro chenicheni. Zochita zotheka:
Ikani patsogolo "zophimba zaumunthu": Gwiritsani ntchito AI kusanthula deta kapena kupanga zolemba, koma onetsetsani kuti mkonzi waku UK akukonza buku lomaliza kuti asunge miyambi yachi Britain ndi kamvekedwe. Kuwonetsetsa kuwonekera: 43% ya ogula amawona kuti malonda ndi "zabwino kapena osauka" posindikiza zomwe zili zenizeni. Pitirizani kukhulupirirana polemba momveka bwino zofalitsa za AI. Yeretsani mayendedwe anu: Lumikizani AI mumayendedwe apamanja monga kusanthula deta kuti mupatse gulu lanu nthawi yobwerera kuti lipange zamphamvu zopangidwa ndi anthu.
2. Kusunga koyenera: Kuchulukirachulukira kwamasewera ochezera Tikhale oona mtima: ngakhale kutsatsa kwa ma virus kudakalipo, pamitundu yambiri kuli nakozasinthidwa ndi nthano zodalirika za episodic. Idasankhidwa kukhala yachiwiri kwambiri kwa otsatsa aku UK mu 2026, kupanga ma episodic social media series amalola opanga kupanga makina osungira "oyenera kwambiri". Koma bwanji kusintha? Ngati tiyang'ana chomwe chimayambitsa, kuyesa nthawi zonse kukonzanso gudumu pa positi iliyonse kumabweretsa kupsinjika kwa chilengedwe komanso kusagwirizana kwa omvera. M'malo mwake, kanema wachidule (osachepera masekondi 60), mfumu yosatsutsika yamitundu yonse pa Facebook, Instagram, TikTok ndi X, ndiyoyenera kuluma, malingaliro obwerezabwereza. Ganizirani izi ngati pulogalamu yanu yapa TV yomwe mumakonda; mawonekedwe a episodic amapatsa omvera anu chifukwa chomveka chokhalira ndi gawo lotsatira. Imasandutsa anthu osagwira ntchito, osachitapo kanthu kukhala gulu lokhulupirika, lokhala ndi ndalama zambiri. Mwachidule, ma algorithms ochezera a pa TV amathandizira izi. Chifukwa malo ochezera a pa Intaneti amafunitsitsa kuti ogwiritsa ntchito azikhala pa mapulogalamu awo kwanthawi yayitali, ma algorithms awo amapindulitsa posunga. Mwa kubweza anthu omwe akubwerera ku mbiri yanu nthawi zonse, mumawonetsa mtengo wapamwamba papulatifomu, zomwe zimakupangitsani kuti mufikire bwino pagulu. Nkhani zaku UK zapa media media: M&S Chakudya M&S Food's Insider Programme imatembenuza antchito awo kukhala oyambitsa mtundu popanga episodic TikTok mndandanda ngati "Chatsopano mu Foodhall."
Popanga mawonekedwe obwerezabwereza omwe otsatira akuyembekezera, apanga gulu lomwe limabwereranso kwa otchulidwa mofanana ndi mankhwala. Zochita zotheka:
Onetsani talente yanu yamkati: Yakwana nthawi yoti musiye kuwulutsa kwamakampani. Chifukwa chiyani? Chifukwa anthu amalumikizana ndi anthu, osati ma logo. Mwa kuwonetsa nkhope zodziwika bwino za gulu lanu, mumapanga kulumikizana kowona ndi owonera anu. Omvera anu akazindikira nkhope, amaima pang'onopang'ono, ndikupangitsa kuti anthu azikhala achikondi, okonda ndalama omwe akufuna kumva zomwe mukunena. Limbikitsani chilungamo kwa olenga: Osamangolipira wolimbikitsa kuti angofuula kamodzi. Omvera aku UK ndi odziwa; atha kuwona kutengera ndalama pa mtunda wa kilomita imodzi, ndipo sizikuchitira chilichonse pakusunga kwanu kwanthawi yayitali. M'malo mwake, pemphani opanga omwe akuyenera kuti awoneke ngati alendo obwera mobwerezabwereza pamndandanda wanu. Izi zimasintha kuchokera ku malonda omwe amaperekedwa ndi ndalama kukhala mgwirizano weniweni, kukulolani kuti mubwereke chikhulupiliro chawo chomwe mwachipeza movutikira. Ngati mukufuna kukulitsa maubwenzi awa moyenera, lowetsani m'chitsogozo chathu chokwanira pakupanga njira yotsatsira yolimbikitsa.
3. Kusintha kuchokera ku zakudya zamagulu kupita kukusaka kwa anthu Kodi ndi liti pamene mudapanga Google kuvomereza zamalonda ndikukhulupirira tsamba loyamba lazotsatira? Ogwiritsa ntchito ku UK akusuntha kwambiri kuchoka pamakina osakira achikhalidwe m'malo mwa malo ochezera a pa Intaneti kuti apeze mayankho otsimikizika, otsimikiziridwa ndi anthu. Malo ochezera a pa Intaneti si malo oti mupitirirenso kosatha; yasintha mwalamulo kukhala “Answe Engine” yamakono. Ogula amakono amakayikira kwambiri zolemba zopukutidwa kwambiri, zopanda mawonekedwe. Amafuna umboni wowoneka ndi kutsimikizika kwa anzawo. Amafuna kuwona chinthu chikugwira ntchito, chogwiritsidwa ntchito ndi munthu weniweni, kuti apeze chowonadi chosasefedwa asanasiyane ndi ndalama zomwe adapeza movutikira. Ngati mukuganiza kuti iyi ndi nthano yachidule ya Gen Z, zomwe zanenedwazo zimafotokoza nkhani ina. Ngakhale zili zowona kuti Gen Z, TikTok ndi injini yosakira komanso njira yayikulu yopezera zinthu (ndi 49% ya ogula a Gen Z akutembenukira papulatifomu), anthu akale akufufuza mwachangu kwina. Facebook ndiye malo ochezera # 1 omwe amapeza zinthu, ndipo pafupifupi 40% ya ogwiritsa ntchito amawagwiritsa ntchito kupeza zatsopano. Pakadali pano, YouTube yadzilimbitsa yokha ngati malo opitilira maphunziro azinthu, pomwe 24% ya ogwiritsa ntchito amapeza zatsopano. Kufufuza kwachitukuko ku UK: Gymshark Gymshark amadziwa kuti omvera awo amagwiritsa ntchito malo ochezera a pa Intaneti ngati Injini Yoyankhira. M'malo mongotumiza zotsatsa zopukutidwa kwambiri, amakulitsa zomwe ali nazo komanso mayanjano opanga kuti asakasaka. Mukawafufuza pa TikTok, zotsatira zake zimadzaza ndi mavidiyo odziwika bwino, omwe ali ndi mawu osakira ngati "Gymshark Everyday Hold review," "Zomwe mungagule kuchokera ku Gymshark zogulitsa," ndi "Gymshark oyambitsa masewera olimbitsa thupi." Amawonetsetsa kuti mawu awo ofotokozera, mawu apakompyuta, ndi ma hashtag ali ndi mawu omwe dera lawo likufuna. Zochita zotheka:
Konzani Kusaka ndi GEO (Kukhathamiritsa kwa Injini Yopanga): Chitani zomwe mwalemba pagulu monga momwe mungachitire.tsamba lofikira lamtengo wapatali. Onetsetsani kuti mawu anu otchulira, mawu owonekera pazenera, ndi makanema amakanema ali ndi mawu osakira achilengedwe. Ma algorithms amtundu wa anthu ndi ma chatbots a AI amalemba mawu enieniwo kuti apereke mayankho ku mafunso a ogwiritsa ntchito. Pivot ku zofunikira-zoyamba: Lekani kuwulutsa mndandanda wazogulitsa zanu. M'malo mwake, gwiritsani ntchito zida zomvera pagulu kuti muwulule mafunso enieni, achindunji omwe omvera anu aku UK akufunsa, ndikupanga zomwe zimakhala ngati yankho lotsimikizika, lothandiza.
4. Kukula kwa Dark Social: Kumanga midzi pa WhatsApp ndi ma DM Masiku odalira chakudya cha anthu pomanga anthu akutha. Ndi kufikitsa kwachilengedwe komwe kukuchulukirachulukira kukhala kovuta kutetezedwa, otsatsa anzeru aku UK akusintha kuyang'ana kwawo ku malo ang'onoang'ono, achinsinsi, omwe nthawi zambiri amatchedwa Dark Social. Deta imalankhula zokha. Ku UK, 85% ya ogwiritsa ntchito amalumikizana ndi ma brand pa WhatsApp kamodzi pa sabata - chiwongola dzanja chapamwamba kwambiri m'magawo onse omwe adafunsidwa. Kuphatikiza apo, 31% ya ogula aku UK ali ndi ndalama zambiri kotero kuti amalumikizana ndi malonda kangapo patsiku pamaneti. Chifukwa chiyani mukubwerera ku mapulogalamu achinsinsi? Pamene zakudya zapagulu zimakhutitsidwa kwambiri ndi malingaliro a algorithmic ndi zotsatsa zomwe zimathandizidwa, ogwiritsa ntchito akukumana ndi kutopa kwambiri. Anthu aku Britain mwachibadwa amakokera ku malo omwe amamva kuti ali otetezedwa, okondana komanso opanda phokoso. Makanema achinsinsi amapereka malo odalirika kwambiri, osasunthika kwambiri. Makasitomala akakhala ndi funso lokhudza kutumizira kapena akufuna kuti afotokozere zomwe amakonda, amafuna kukambirana mwachindunji m'malo mosiya ndemanga pagulu ndikuyembekeza zabwino. Mawonekedwe amdima aku UK: ASOS
ASOS imalimbikitsa niche resonance pogwiritsa ntchito malo a digito ngati Instagram Broadcast Channels kuti apereke ma code oyambira ndi zosintha za "lo-fi", kulimbikitsa kukhulupirika kutali ndi phokoso la chakudya cha anthu. Zochita zotheka:
Yambitsani WhatsApp Channel for Care: 40% ya ogwiritsa ntchito akuti akufuna kuti makampani aziwonekera pa WhatsApp makamaka kuti apereke chithandizo ndi chithandizo kwamakasitomala. Chitani izi ngati njira yowonjezera yachindunji ya gulu lanu losamalira makasitomala osati njira ina yowulutsira. Landirani gulu la "lo-fi": Sinthani thandizo lanu ku ma DM ndi magulu azinsinsi. Ogwiritsa ntchito amafuna zosintha, zosintha zamakambirano ndi zokambirana zachindunji m'malo awa, zomwe zimakulitsa chidaliro kuposa zotsatsa zopukutidwa, zamakampani.
5. Malo ochezera a pa Intaneti omwe amayendetsedwa ndi cholinga: kuyendetsa malonda ku UK Masiku amtundu wokhala bwino pampanda atha bwino. Ogula aku UK akusunga mabizinesi kuti aziyankha, ndikuyambitsa zomwe tingangozifotokoza ngati kuyambikanso koyenera kwa mtundu. Detayo ikupereka chithunzi chowoneka bwino: 63% ya Gen Z ndi 57% ya Zakachikwi tsopano akuti ali ndi mwayi wogula kuchokera kumakampani omwe amalankhula pazifukwa zinazake kapena zochitika zomwe zikugwirizana ndi makhalidwe awo. Ogula amakono samangofuna zinthu zothandiza; amafuna kuti zinthu zimene amagula zizionetsa makhalidwe awo abwino. Komabe, otsatsa akamalumphira pa hashtag yomwe ikuyenda bwino popanda mbiri yosamala za nkhaniyi, omvera aku UK nthawi yomweyo amawona ngati yosangalatsa. Zotsatira zake zimakhala zoipa kwambiri kuposa kunena chilichonse. Kumveka kowona kumachitika kokha pamene kaimidwe ka mtundu kakhazikika kwambiri pazikhalidwe zake zomwe zilipo kale ndikuchirikizidwa ndi zochita za nthawi yayitali, zowoneka. Cholinga cha UK choyendetsedwa ndi malo ochezera a pa TV: RSPB The Royal Society for the Protection of Birds (RSPB) RSPB imagwirizanitsa bwino cholinga ndi umunthu. Amagwiritsa ntchito Bluesky kuti adziwitse otsatira awo 60,000 za ntchito yofunika kwambiri yosamalira mbalame, koma amaluka mochenjera muzinthu zodziwika bwino, zoseketsa zokongoletsedwa ndi mbalame kuti athetse chibwenzi.
Amatsimikizira kuti zomwe zimayendetsedwa ndi cholinga, zolimbikitsa ziwonetsero siziyenera kukhala zachiwonongeko komanso zachisoni, zitha kukhala zosangalatsa kwambiri komanso kugawana nawo. Zochita zotheka:
Mverani musanalankhule: Otsatsa opambana kwambiri amagwiritsa ntchito nzeru zamagulu kuti amvetsetse zomwe omvera anu amasamala nazo poyamba. Ngati mukufuna kuzama mozama mu izi, pezani momwe mungajambulire ndikusanthula momwe omvera akumvera ndi chiwongolero chathu chokwanira pakumvetsera kwapagulu. Tsatirani zomwe mtundu wanu umapereka: Lankhulani pazokha zomwe zimagwirizana ndi cholowa cha mtundu wanu kapena momwe mumagwirira ntchito. Ngati simungathe kusungitsa tsamba lothandizira lazachikhalidwe ndi zochitika zamakampani zenizeni kapena ndondomeko,nthawi zonse ndibwino kuti muchepetse ndikungoyang'ana zomwe mumapereka.
6. Malo abwino kwambiri ochezera a pa TV a mabizinesi aku UK mu 2026 (komwe mungasungire ndalama zanu) Pali kusagwirizana kokulirapo pakati pomwe ma brand aku UK akuwononga ndalama zawo zapa media media komanso komwe omvera awo akucheza. Pakadali pano, otsatsa aku UK akuyika mazira awo onse m'mabasiketi omwe amachitika, akukonzekera kuyika ndalama zawo ku TikTok (73%), Instagram (69%) ndi Facebook (64%) mu 2026. Komabe, ogula aku UK akunena nkhani yosiyana kwambiri. Atafunsidwa komwe akufuna kugwiritsa ntchito nthawi yawo yambiri, 34% adaloza ku Facebook, 29% ku TikTok ndi WhatsApp, ndi 25% yolimba ku YouTube. Otsatsa atha kudzipeza akufuula kuti palibe pamanetiweki omwe omvera awo akungodutsamo.
Chifukwa chiyani tikulakwitsa kwambiri? Pamapeto pake zimagwera kuchipinda cha echo cha msika. Timakhala masiku athu tikuwerenga zoganiza zakukula kwa TikTok, ndiye tikuganiza kuti tiyenera kukhalapo. Nthawi zonse timathamangitsa chidole chatsopano chonyezimira ndikuganiza zabodza kuti nsanja zafa kapena sizili bwino. Koma deta sasamala za zomwe ziri zabwino; imasamala za komwe chidwi chili. Polola zokonda zathu komanso makampani a FOMO kulamulira njira zathu zamakina, timasiya kusiyana kwakukulu, kopindulitsa kwa omwe akupikisana nawo kuti alowemo ndikugwira ogula athu enieni. Zochita zotheka:
Osagona pa Facebook ndi YouTube: Zingamveke ngati chisankho chogonana kwambiri, koma kutsatsa kwa Facebook kumakhalabe mphamvu. Pakali pano ndi #1 netiweki yopezera zinthu, ndipo pafupifupi 40% ya ogwiritsa ntchito akugwiritsa ntchito mwachangu kuti apeze zatsopano. Momwemonso, kutsatsa kwa YouTube kukulamulira mwakachetechete ngati kopitako maphunziro azinthu zazitali, ndi 24% ya ogwiritsa ntchito kutsimikizira kugula kwawo. Yang'anani njira yanu yanjira: Lekani kudalira kumverera kwamatumbo kapena kutengera zomwe makampani ambiri akuchita. Muyenera kuwonetsa ndalama zomwe mumagulitsa panjira yanu ndi data yolimba, yokhudzana ndi omvera. Ngati mukuthira maola ambiri mu Instagram Reels koma ogula anu enieni akufufuza maphunziro pa YouTube, ndi nthawi yoti mugawanenso bajetiyo mopanda chifundo.
Kudziwa udindo watsopano Kupambana chaka chino kumafuna kusintha kwa malingaliro. Sikulinso za kuchuluka kwa anthu omwe adawona positi yanu, koma ndi anthu angati omwe adayiyamikira. Mwa kukumbatira AI ngati kusanthula nthawi, kuyika ndalama mu nthano za episodic komanso kulimbikitsa madera achinsinsi, mtundu wanu sumangopitilira, umatsogolera. Mwakonzeka kudziwa zambiri? Tsitsani Lipoti lathunthu la 2026 la UK Social Media Content Strategy kuti mumve zambiri komanso njira zake. Chotsatira Zomwe zikuchitika pazama media ku UK (2026): Kalozera wazotsatsa adawonekera koyamba pa Sprout Social.
