Ɛyɛ ahobammɔ sɛ yɛbɛka sɛ, social media nyɛ dijitaal hangout kɛkɛ bio, ɛyɛ UK mmuae engine titiriw. Ɛyɛ beae a w’atiefo kɔ kɔhwehwɛ ɔhaw bi, gye gyinaesi a ɛfa adetɔ ho no tom na wɔma nnwuma bu akontaa. Sɛ́ UK asetra mu aguadifo no, yedi yiye wɔ yɛn adwuma no su a ɛkɔ ntɛmntɛm no so. Nanso momma yɛnka nokware atirimɔden so: yɛn anim a yɛbɛkɔ so atra hɔ no nyɛ mmerɛw. Wɔ baabi pɔtee a wobɛkyerɛ baabi a w’atiefo a wode w’ani asi wɔn so no de wɔn bere redi dwuma ankasa ne wo nan a wubenya wɔ “onipa-AI samufo” bere no mu ntam no, wotumi hu nhyɛso no. Sɛ wobɛma nkɔsoɔ a nteaseɛ wom aba afe yi a, ɛsɛ sɛ wo social media nhyehyɛeɛ no wie wɔ AI ne video tiawa a wɔde sɔ hwɛ no mu. Wɔde ahyɛdeɛ foforɔ no asi afotuo a ɛboa a ɛfiri abenfoɔ hɔ, niche community building ne transparency so. "Nkitahodi a ɛda brand ne adetɔfo ntam nnansa yi yɛ ntɛm ara, ɛda adi na mpɔtam hɔfo na ɛkanyan sen bere biara. Ɛho hia ankasa sɛ brand ahorow no yɛ nsakrae ma ɛne nsakrae yi hyia. Sɛ ɛnte saa a, wɔde wɔn ho to asiane mu sɛ wɔbɛhwere ahotoso afi wɔn atiefo hɔ," Kikora Mason, Vice President, Social Media + Community Management at Chase, ka wɔ nnansa yi Sprout Social nhwehwɛmu bi a ɔyɛe wɔ dijitaal amammerɛ ho mu. Anigyesɛm ne sɛ, apereperedi a ɛyɛ ɔbrɛ a wɔde hwehwɛ bere tiaa bi a ɛfa ɔyare mmoawa ho no aba awiei wɔ aban kwan so. Today’s market leaders redi gua one off posts ama bere tenten nokwaredi, de wɔn adwene asi episodic storytelling so na optimizing ma social search. Wohaw wo ho sɛ wobɛhwie wo sikasɛm nhyehyɛe ne bandwidth agu akwan a ɛnteɛ so? Ɛnyɛ wo nko ara. Nanso sɛ wunni data fapem a ɛyɛ den a, wo nhyehyɛe no reyɛ anifuraefo wɔ ɔkwan a etu mpɔn so, na ɛma ɔpon no abue kɛse ma akansifo a wɔyɛ ntɛmntɛm no sɛ wɔbɛtow ahyɛ mu na wɔagye w’atiefo adwene. Momma yentwa dede no mu. Hwehwɛ nea ɛsɛ sɛ wode di kan afe yi pɛpɛɛpɛ denam nhumu a wonya fi Sprout Social’s Social Media Content Strategy Report mu so. Dɛn ne mprempren social media nneɛma a ɛrekɔ so wɔ UK? Ansa na yɛbɛkɔ mu wɔ awiei a emu dɔ no, momma yɛnhwɛ mfonini kɛse no. Ɛha na wɔakyekyɛ agyapadeɛ akwan a ɛsɛ sɛ UK aguadifoɔ gyaw wɔ akyi, ne sohyial media akwan a ɛma nkɔsoɔ ba afe yi.
Akwankyerɛ a ne bere atwam 2026 UK su no Dɛn ntia?
Viral-chasing a wɔde di dwuma Nsɛm a ɛtoatoa so a ɛtoatoa so Algorithms tua nea ɔhwɛ no so ka.
AI nkutoo na wɔde yɛ mfonini AI a wɔde yɛ data nhwehwɛmu Generic robot copy brɛ ahotoso ase.
Ɔmanfo mmoa feeds Esum mu Ayɔnkofa (WhatsApp) . Wɔn a wɔde di dwuma no kɔn dɔ kokoam, 1:1 mmoa.
Dwumadi a wɔyɛ no sɛnea wɔyɛ ade Dwumadi a egyina gyinapɛn ahorow so Adetɔfo hwehwɛ sɛ wɔyɛ ade wɔ wiase ankasa mu.
Broadcast feeds a wɔde ma Nneɛma a Wɔyɛ no Yiye ma Social Search Adetɔfo pɛ sɛ atipɛnfo adanse a wotumi hu.
Seesei a woanya nsɛm a wɔaboaboa ano no, momma yɛnhuruw nkɔ nsɛm no mu: 1. AI a wɔde bedi dwuma wɔ social media aguadi mu (a wɔrenhwere onipa nsa a wɔde ka no) . Bere a wiase nyinaa nkɔmmɔbɔ no da so ara gyina AI tumi a ɛde yɛ nneɛma so no, UK aguadifo rehyia nkitahodi a ɛho hia a wɔatwa. Yɛn nhwehwɛmu kyerɛ sɛ bere a UK aguadifo 69% bu wɔn nhyehyɛe no sɛ etu mpɔn , adetɔfo da adi pefee: wɔpɛ sɛ nneɛma a nnipa ayɛ sɛ wɔn ade titiriw. Saa bere yi nyinaa, UK aguadifo reyɛ nneɛma a AI ayɛ no wɔn #1 ade titiriw wɔ afe 2026 mu.
Dɛn nti na wɔatwa nkitahodi no mu? Mpɛn pii no, aguadifo nni nneɛma pii na wɔhwehwɛ sɛ wɔbɛyɛ kɛse de ako atia bandwidth anohyeto ahorow. Nanso, sɛ wɔpia generic, AI-akyerɛw nsɛm a, ɛsɛe ahotoso. Ano aduru no nyɛ sɛ wobɛgyae AI, na mmom sɛ wobɛsesa ne dwumadie. Mprempren, aguadifo 40% pɛ na wɔde AI nnwinnade di dwuma de bɔ adwumayɛ ho amanneɛbɔ ne nhwehwɛmu. Tumi ankasa a AI wɔ ma aguadifo no nyɛ nsɛm a wɔde bɔ, na mmom nsɛm a ɛwɔ mu nhwehwɛmu de nya atiefo nhumu a ɛyɛ ne bere mu de. UK AI a ɛwɔ sohyial media so: Octopus Energy Octopus Energy de AI di dwuma de di ahoɔden ho nsɛm a ɛyɛ den ho dwuma, nanso wɔkura Britania nne a ɛda adi pefee a “ɛnyɛ adwumakuw” mu denam nsakrae a nnipa di anim so.
Ɛdenam hwɛ a wɔhwɛ hu sɛ mfiridwuma boa mmom sen sɛ ebesi nnipa nkitahodi ananmu so no, wɔma ahotoso ankasa. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Fa “nnipa a wɔde kata so” no di kan: Fa AI hwehwɛ data mu anaasɛ yɛ nkyerɛwee nhyehyɛe, nanso hwɛ hu sɛ UK samufo bi a ɔwɔ mpɔtam hɔ no siesie nea etwa to no mu na ama Britania kasakoa ne ɛnne akura mu. Gye nea ɛda adi pefee tom: Adetɔfo 43% bu nneɛma a wɔde di dwuma sɛ “ɛfata anaasɛ ɛnyɛ papa” wɔ mfitiase nsɛm ankasa a wotintim no mu. Kura ahotoso mu denam nsɛm ho amanneɛbɔ a wɔde AI ahyɛ mu den a wobɛkyerɛw so pefee no so. Tew wo adwumayɛ nhyehyɛe mu: Fa AI hyɛ nsaano adwumayɛ nhyehyɛe te sɛ data nhwehwɛmu mu na ama wo kuw no anya bere asan de ayɛ nneɛma a nnipa ayɛ a emu yɛ den.
2. Binge-worthy retention: Sohyial media so nsɛm a ɛtoatoa so a ɛrenya nkɔanim Momma yɛnka nokware: ɛwom sɛ viral marketing da so ara wɔ hɔ de, nanso wɔ brand dodow no ara fam no, ɛwɔwɔde abakɔsɛm a ɛfa episodic ho a wotumi de ho to so kɛse asi ananmu. Wɔde no too hɔ sɛ ade a ɛto so abien a ɛho hia sen biara ma UK aguadifo wɔ afe 2026 mu, na sɛ wɔbɔ episodic social media series ma brands tumi yɛ engine ahorow a ɛfata, “binge-worthy” retention engines. Nanso dɛn nti na nsakrae no? Sɛ yɛhwɛ nea ɛde ba no ntini a, mmɔden a yɛbɔ bere nyinaa sɛ yɛbɛsan ayɛ ntwahonan no ama post biara no de adebɔ mu hyew ne atiefo osuahu a ɛnyɛ biako ba. Mmom no, video a ɛyɛ tiawa (a ennu sikani 60), hene a wonnye ho akyinnye wɔ format ahorow so wɔ Facebook, Instagram, TikTok ne X nyinaa so no, fata yiye ma nsusuwii ahorow a ne kɛse te sɛ nea wɔka, a ɛsan ba bio. Fa no sɛ TV so dwumadi a w’ani gye ho paa; episodic nhyehyɛe ma w’atiefo nya ntease a emu yɛ den a enti ɛsɛ sɛ wɔbata ho wɔ fã a edi hɔ no mu. Ɛdan nhoma mmobɔwee a wɔnyɛ hwee, a wɔnyɛ hwee no ma wɔbɛyɛ nnipa a wodi nokware na wɔde wɔn sika ahyɛ mu wɔ ɔkwan a etu mpɔn so. Nea ɛho hia no, social media algorithms lap eyi. Esiane sɛ sohyial network ahorow no ani abere sɛ wɔbɛma wɔn a wɔde di dwuma no akɔ so atra wɔn app ahorow so bere tenten biara nti, wɔn algorithms no fi awosu mu tua ka wɔ wɔn a wɔkora so no so. Ɛdenam atiefo a wɔresan aba a wode bɛsan aba wo profile so bere nyinaa so no, wokyerɛ sɛ ɛsom bo kɛse wɔ asɛnka agua no so, na ɛma wunya organic reach a eye wɔ board no nyinaa so. UK sohyial media so nsɛm a ɛtoatoa so a wɔde wɔn adwene si so: M&S Food M&S Food’s Insider Program dan wɔn adwumayɛfo ma wɔbɛyɛ brand influencers denam TikTok series a ɛyɛ episodic te sɛ “What’s New in the Foodhall” a wɔyɛ so.
Ɛdenam nhyehyɛe a ɛsan ba a akyidifo hwɛ kwan a wɔayɛ so no, wɔakyekye mpɔtam a ɛsan ba ma nkyerɛwde no te sɛ nneɛma no. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Tow wo in-house talente: Ɛyɛ bere a ɛsɛ sɛ woto nnwumakuw no broadcasts no gu. Adɛn? Efisɛ nnipa ne nnipa di nkitaho, na ɛnyɛ logos. Ɛdenam anim a wunim a wufi w’ankasa kuw mu a wobɛda no adi bere nyinaa so no, wo ne wɔn a wɔhwɛ no nya abusuabɔ ankasa. Sɛ w’atiefo hu anim bi a, wogyina wɔn nhoma mmobɔwee no mu kakra, na wɔ ɔkwan a etu mpɔn so no, wɔdan anidaso a ɛyɛ nwini ma ɛbɛyɛ nnipa a wɔn ho yɛ hyew na wɔde wɔn sika ahyɛ mu a wɔpɛ sɛ wɔte nea wowɔ ka. Leverage creator equity: Ntua influencer bi ka kɛkɛ wɔ shoutout a wɔyɛ no pɛnkoro ho. UK atiefo nim ade; wobetumi ahu sika a wɔde di gua wɔ akyirikyiri kilomita biako, na ɛnyɛ hwee mma wo bere tenten a wode bɛkɔ so atra hɔ. Mmom no, to nsa frɛ adebɔfo a wɔfata no ma wɔmfa wɔn ho nhyɛ mu sɛ ahɔho a wɔsan ba bio wɔ wo nsɛm a ɛtoatoa so no mu. Eyi dan tumi no fi dawurubɔ a wɔboa a wɔahyɛ da ayɛ so kɔ fekubɔ ankasa mu, na ɛma wutumi fɛm wɔn mpɔtam hɔ ahotoso a wɔabɔ mmɔden anya no a biribiara nhaw wo. Sɛ w’ani gye ho sɛ wobɛma saa ayɔnkofa yi ayɛ kɛse a, dive kɔ yɛn akwankyerɛ a ɛkɔ akyiri a ɛfa crafting an impactful influencer marketing strategy ho.
3. Nsakrae a efi social feeds so kɔ social search so Bere bɛn na etwa to a wokɔɔ Google so yɛɛ ade bi ho nyansahyɛ na wugyee nea efii mu bae no kratafa a edi kan no mu ahotoso ankasa? UK adetɔfo refi atetesɛm mfiri a wɔde hwehwɛ nneɛma mu so akɔ sohyial network ahorow so akɔhwehwɛ mmuae a ɛyɛ nokware a nnipa na wɔagye atom. Social media nyɛ beae a wobɛtumi akɔ scroll a enni awiei kɛkɛ bio; adan nnɛyi “Mmuae Mfiri” wɔ aban kwan so. Nnɛyi adetɔfo gye akyinnye kɛse wɔ nsɛm a ɛka bom a wɔayɛ no fɛfɛɛfɛ dodo a enni anim ho. Wɔn kɔn dɔ adanse a wotumi hu ne atipɛnfo a wogye tom. Wɔpɛ sɛ wohu ade bi a ɛreyɛ adwuma, a onipa ankasa de di dwuma, na ama wɔanya nokware a wɔanhwie mu no ansa na wɔatetew wɔn sika a wɔabɔ mmɔden anya no mu. Sɛ wususuw sɛ eyi yɛ Gen Z fad a ɛtwam bere tiaa bi kɛkɛ a, data no ka asɛm foforo. Bere a ɛyɛ nokware sɛ wɔ Gen Z fam no, TikTok yɛ nhwehwɛmu afiri ne ɔkwan a ɛwɔ soro a wɔfa so hu nneɛma (a Gen Z adetɔfo 49% dan kɔ asɛnka agua no so), nnipa dodow a wɔanyinyin de nsi rehwehwɛ mmeae afoforo. Facebook yɛ nokwarem no #1 network a wɔde hu nneɛma, a ɛkame ayɛ sɛ 40% a wɔde di dwuma wɔ sohyial mu no de di dwuma de hwehwɛ nneɛma foforo. Saa bere yi nyinaa, YouTube ayɛ ne ho den sɛ beae a ɛrefi ase a wɔde bɛkyerɛkyerɛ nneɛma a wɔyɛ, baabi a wɔn a wɔde di dwuma no mu 24% nya nneɛma foforo. UK asetra mu nhwehwɛmu a wɔde wɔn adwene si so: Gymshark Gymshark nim sɛ wɔn atiefoɔ de social media di dwuma sɛ Answer Engine. Sɛ́ anka wɔde dawurubɔ ahorow a wɔayɛ no fɛfɛɛfɛ kɛse bɛto hɔ ara kwa no, wɔde nsiyɛ ma wɔn nsɛm ne adebɔfo fekubɔ yɛ papa de hwehwɛ. Sɛ wohwehwɛ wɔn wɔ TikTok so a, nea efi mu ba no yɛ nea video ahorow a ɛyɛ pɔtee kɛse, a nsɛmfua atitiriw wom te sɛ “Gymshark Everyday Hold review,” “What to buy from the Gymshark sale,” ne “Gymshark beginner workout.” Wɔhwɛ hu sɛ wɔde nsɛmfua pɔtee a wɔn mpɔtam hɔfo rehwehwɛ no ahyɛ wɔn nsɛm a wɔakyerɛw, nsɛm a ɛwɔ screen so, ne hashtags mu ma. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Optimize for Search and GEO (Generative Engine Optimisation): Fa wo social posts di dwuma sɛnea wobɛyɛ akrataafa a wɔde si fam a ɛsom bo kɛse. Hwɛ hu sɛ wo nsɛm a woakyerɛw, nsɛm a ɛwɔ screen so, ne video a woakyerɛw no ayɛ nea wɔde abɔde mu nsɛmfua atitiriw a ɛyɛ nkɔmmɔbɔ ahyɛ mu ma. Social algorithms ne AI chatbots scrape saa nkyerɛwee yi pɛpɛɛpɛ de som mmuae ma user questions. Pivot to utility-first content: Gyae sɛ wobɛbɔ wo nneɛma no mu nneɛma a wɔahyehyɛ. Mmom no, fa social listening tools di dwuma fa da nsɛmmisa pɔtee, pɔtee a w’atiefo bisa wɔ UK no adi, na yɛ nsɛm a ɛyɛ adwuma sɛ mmuae a ɛyɛ pintinn, a ɛboa.
4. Dark Social a ɛrekɔ soro: Mpɔtam a wɔbɛkyekyere wɔ WhatsApp ne DMs so Nna a na wɔde wɔn ho to ɔmanfo aduan nkutoo so de si mpɔtam hɔ adan no reyera. Esiane sɛ ɛda adi sɛ ɛyɛ den kɛse sɛ wobenya organic reach nti, UK aguadifo a wonim nimdeɛ redan wɔn adwene akɔ dijitaal mmeae nketewa a ɛyɛ ankorankoro de, a wɔtaa frɛ no Dark Social so wɔ aban kwan so. Data no kasa ma n’ankasa ho. Wɔ UK no, anyɛ yiye koraa no, wɔn a wɔde di dwuma no mu 85% ne nneɛma a wɔde di dwuma wɔ WhatsApp so di nkitaho pɛnkoro dapɛn biara —ɛno ne dodow a ɛkɔ soro sen biara a wɔde wɔn ho hyɛ mu wɔ mmeae a wɔyɛɛ nhwehwɛmu no nyinaa. Bio nso, UK adetɔfoɔ 31% de wɔn sika ahyɛ mu araa ma wɔne brands di nkitaho mpɛn pii da biara wɔ network no so. Dɛn nti na wɔsan wɔn akyi kɔ kokoam nkrasɛm app ahorow so? Bere a ɔmanfo feed ahorow no reyɛ ayɛ nea algorithmic nyansahyɛ ahorow ne dawurubɔ ahorow a wɔboa no ayɛ ma kɛse no, wɔn a wɔde di dwuma no rehyia ɔbrɛ a emu yɛ den wɔ emu nsɛm mu. Britania atiefo fi awosu mu twetwe wɔn ho kɔ mmeae a wɔte nka sɛ wɔahwɛ so, wɔabɛn wɔn ho na dede no nni mu koraa. Ankorankoro akwan ma wonya tebea a ahotoso kɛse wom, a ɛnyɛ den pii. Sɛ adetɔfo bi wɔ asɛm bi fa nneɛma bi a wɔde bɛkɔ ho anaasɛ wɔpɛ sɛ wɔkamfo nneɛma a wɔayɛ no sɛnea wɔpɛ a, wɔpɛ sɛ wɔbɔ nkɔmmɔ tẽẽ, a obiara ne no bɛbɔ sen sɛ obegyaw baguam nsɛm na wɔahwɛ kwan sɛ ɛbɛyɛ nea eye sen biara. UK esum asetra mu nsɛntitiriw: ASOS
ASOS yɛ niche resonance denam kokoam dijitaal mmeae te sɛ Instagram Broadcast Channels a wɔde di dwuma de di dwuma de di dwuma de kodu ahorow a wɔde di dwuma ntɛm ne “lo-fi” updates a ɛyɛ soronko ma, na ɛma nokwaredi a ɛtwe ne ho fi ɔmanfo feed no dede ho. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Launch a WhatsApp Channel for Care: 40% a wɔde di dwuma no ka sɛ wɔpɛ sɛ nnwumakuw yi wɔn ho adi wɔ WhatsApp so pɔtee de ma adetɔfo som ne mmoa. Fa eyi sɛ wo adetɔfo hwɛ kuw no ntrɛwmu tẽẽ sen sɛ wobɛfa ɔkwan foforo a wɔfa so bɔ amanneɛ kɛkɛ. Gye “lo-fi” mpɔtam dan tom: Dan wo mmoa no kɔ DMfo ne ankorankoro akuw so. Wɔn a wɔde di dwuma no pɛ sɛ wɔyɛ nsɛm foforo a ɛnyɛ den, a wɔde nkɔmmɔbɔ yɛ ne nkɔmmɔbɔ tẽẽ wɔ saa mmeae yi, a ɛma wonya ahotoso kɛse sen nnwumakuw dawurubɔ ahorow a wɔayɛ no fɛfɛɛfɛ kɛse.
5. Sohyial media a atirimpɔw na ɛkanyan: brand activism a wɔde fa kwan so wɔ UK Nna a na brand ahorow a wɔtra ban no so yiye no aba awiei yiye na ampa. UK adetɔfo rebu nnwuma ho akontaa, na wɔde nea yebetumi aka ho asɛm sɛ brand activism renaissance a ɛfata nkutoo reba. Data no yɛ mfonini a ɛyɛ hu: Gen Z 63% ne Mfirihyia Apemfo 57% ka mprempren sɛ wɔde nsiyɛ taa tɔ nneɛma fi nnwumakuw a wɔkasa wɔ nneɛma pɔtee bi a ɛde ba anaa mprempren nsɛm a ɛne wɔn ankasa abrabɔ pa hyia ho. Nnɛyi adetɔfo mpɛ ade a wɔde di dwuma kɛkɛ; wɔpɛ sɛ nneɛma a wɔtɔ no da wɔn ankasa gyinapɛn ahorow adi. Nanso, sɛ aguadifo de wɔn ho hyɛ hashtag a ɛrekɔ so so a wonni abakɔsɛm a ɛkyerɛ sɛ wodwen asɛm no ho a, UK atiefo kyerɛ ntɛm ara sɛ ɛyɛ nea ɛyɛ adwuma. Mpɛn pii no, akyigyina a efi mu ba no yɛ bɔne sen sɛ wɔrenka hwee koraa. Nokware resonance ba bere a brand’s gyinabea no gyina ne gyinapɛn atitiriw a ɛwɔ hɔ dedaw no so kɛse na wɔde bere tenten, adeyɛ a wotumi hu gyina akyi nkutoo. UK atirimpɔw a wɔde di dwuma wɔ sohyial media so: RSPB The Royal Society for the Protection of Birds (RSPB) . RSPB no kari pɛ wɔ atirimpɔw ne nipasu mu. Wɔde Bluesky di dwuma de bɔ wɔn akyidifo 60,000 amanneɛ wɔ mmɔden a ɛho hia a wɔbɔ sɛ wɔbɛkora nnomaa so no ho, nanso wɔde anifere nwene meme ahorow a wɔka ho asɛm, a ɛyɛ serew a ɛfata a nnomaa na ɛkanyan wɔn de bɔ ayɔnkofa ho sanku.
Wɔda no adi sɛ ɛho nhia sɛ atirimpɔw-driven, activist content yɛ doom and gloom koraa, ɛda so ara betumi ayɛ anigye kɛse na efi awosu mu kyɛ. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Tie ansa na woakasa: Nnwumakuw a wodi yiye sen biara no de asetra mu nyansa di dwuma de te nea w’atiefo pɔtee no di kan dwen ho ankasa ase. Sɛ wo ho pere wo sɛ wobɛtutu eyi mu akɔ akyiri a, hwehwɛ sɛnea wobɛkyere na woahwehwɛ atiefo nkate ankasa mu denam yɛn akwankyerɛ a ɛkɔ akyiri a ɛfa asetra mu atie ho no so. Stick to your brand’s remit: Ka nsɛm a ɛne wo brand’s agyapade anaa adwumayɛ anammɔn hyia wɔ ɔkwan a ɛyɛ ɔkra so nkutoo so. Sɛ wuntumi mfa adwumakuw no adeyɛ anaa nhyehyɛe ankasa nkora sohyial media so asɛm bi a ɛboa so a, .eye bere nyinaa sɛ wobɛtwe wo ho na wode w’adwene asi w’ayɛyɛde titiriw no so.
6. Social media networks a eye sen biara ma UK nnwuma wɔ afe 2026 mu (Baabi a wode wo sikasɛm nhyehyɛe bɛto) . Nkitahodi a ɛda adi pefee wɔ baabi a UK adwumakuw ahorow de wɔn sohyial media sikasɛm nhyehyɛe ne baabi a wɔn atiefo no bɔ ankasa ntam. Mprempren yi ara, UK aguadifo de wɔn nkesua nyinaa reto trend baskets mu, ayɛ nhyehyɛe sɛ wɔde wɔn ahode bɛto TikTok (73%), Instagram (69%) ne Facebook (64%) mu kɛse wɔ afe 2026 mu. Nanso, UK adetɔfo reka asɛm foforo koraa. Bere a wobisaa wɔn baabi a wɔayɛ nhyehyɛe ankasa sɛ wɔde wɔn bere pii bedi dwuma no, 34% twee adwene sii Facebook so, 29% twee adwene sii TikTok ne WhatsApp so, na 25% a ɛyɛ den kyerɛɛ YouTube so. Ebia aguadifo behu sɛ wɔreteɛteɛm akɔ baabi a hwee nni wɔ nkitahodibea ahorow a wɔn atiefo fa so ara kwa no so.
Dɛn nti na yɛrenya no wɔ ɔkwan a ɛnteɛ so saa? Awiei koraa no, ɛbobɔw kɔ marketer’s echo chamber no mu. Yɛde yɛn nna kenkan nnwuma adwene-afã a ɛfa TikTok nkɔso a ɛpae ho, enti yɛfa no sɛ ɛsɛ sɛ yɛwɔ hɔ koraa. Yɛtaa agode foforo a ɛhyerɛn no akyi bere nyinaa na yedi atoro fa no sɛ agyapade asɛnka agua ahorow awu anaasɛ ɛnyɛ nwini. Nanso data no n’ani nnye nea ɛyɛ nwini ho; ɛdwen baabi a adwene no wɔ ankasa ho. Ɛdenam yɛn ankasa animhwɛ ne nnwuma FOMO a yɛbɛma akyerɛ yɛn channel nhyehyɛe no so no, yegyaw ɔkwan kɛse bi a mfaso wɔ so ma akansifo sɛ wɔbɛtow ahyɛ mu na wɔakyere yɛn adetɔfo ankasa. Nneɛma a wɔde kɔ a wotumi de di dwuma:
Don’t sleep on Facebook and YouTube: Ebia ɛrente nka sɛ ɛyɛ nea ɛkanyan nna ho akɔnnɔ sen biara, nanso Facebook aguadi da so ara yɛ tumi kɛse. Mprempren ɛyɛ #1 network a wɔde hu nneɛma, a ɛkame ayɛ sɛ 40% a wɔde di dwuma wɔ asetra mu no de di dwuma denneennen de hwehwɛ nneɛma foforo. Saa ara nso na YouTube aguadi redi tumi komm sɛ beae a wɔde nneɛma ho adesua a ɛkɔ akyiri, a wɔn a wɔde di dwuma no mu 24% de di dwuma de hyɛ wɔn adetɔ ho adanse. Audit wo channel strategy: Gyae sɛ wode wo ho bɛto gut feeling so anaasɛ wobɛsuasua nea nnwuma a ɛtrɛw no reyɛ. Ɛsɛ sɛ wode katee cross-reference wo channel investments ne hard, atiefo pɔtee consumption data. Sɛ worehwie nnɔnhwerew pii ahode agu Instagram Reels mu nanso wo core adetɔfo no rehwehwɛ nkyerɛkyerɛ wɔ YouTube ankasa a, ɛyɛ bere a ɛsɛ sɛ wosan kyekyɛ saa sikasɛm nhyehyɛe no a mmɔborohunu nnim.
Ahyɛde foforo no a wobɛyɛ no yiye Odi nkonim afe yi hwehwɛ sɛ wɔsakra adwene. Ɛnyɛ nnipa dodow a wohuu wo post no bio, na mmom nnipa dodow a wɔbuu no sɛ ɛsom bo. Ɛdenam AI a wobɛgye atom sɛ nhwehwɛmu bere a wɔkora so, sika a wode bɛto episodic storytelling mu ne ankorankoro mpɔtam a wobɛtete so no, wo brand no renkɔ so kɛkɛ, ɛbɛdi anim. Woasiesie wo ho sɛ wubesua pii? Twe 2026 UK Social Media Content Strategy Report no nyinaa na woanya data a emu dɔ ne nhyehyeɛ a ɛfa akwankyerɛ ho. The post Social media trends in the UK (2026): Akwankyerɛ a ɛfa ɔkwan a wɔfa so yɛ adwuma ma aguadifoɔ appeared first on Sprout Social.
