Ntawabura kuvuga, imbuga nkoranyambaga ntizikiri gusa kuri enterineti, ni moteri y’ibanze yo mu Bwongereza. Nahantu abakwumva bajya gusuzuma ikibazo, kwemeza icyemezo cyubuguzi no kubazwa ubucuruzi. Nkabashoramari bo mubwongereza, dutera imbere kumiterere yihuse yinganda zacu. Ariko reka tuvugishe ukuri ubugome: gukomeza imbere ntabwo byoroshye. Hagati yo kwerekana neza aho abo ukurikirana bakoresha igihe cyabo kandi ugashaka ikirenge cyawe mugihe cy "umuntu-AI umwanditsi", igitutu kirashoboka. Kugirango utere imbere mu buryo bugaragara muri uyu mwaka, ingamba zimbuga nkoranyambaga zigomba kurangiza icyiciro cyibigeragezo cya AI na videwo ngufi. Manda nshya yubatswe ku nama zingirakamaro zitangwa ninzobere, kubaka umuganda no gukorera mu mucyo. Mu minsi ishize, Kikora Mason, Visi Perezida, Imbuga nkoranyambaga + ushinzwe imiyoborere muri Chase, yagize ati: "Itumanaho ry’abaguzi muri iyi minsi rirahita ryihuta, mu mucyo no mu baturage bigendanwa kurusha mbere hose. Ni ngombwa rwose ko ibicuruzwa bihuza n'izo mpinduka. Bitabaye ibyo, bafite ibyago byo gutakaza icyizere ku babateze amatwi." Igishimishije, gutombora kunanirwa kumwanya muto wa virusi byarangiye kumugaragaro. Abayobozi b'isoko muri iki gihe baracuruza imwe kuri poste kubera ubudahemuka bw'igihe kirekire, bibanda ku kuvuga inkuru episodic no guhitamo gushakisha abantu. Ufite impungenge zo gusuka bije yawe hamwe numuyoboro mugari muburyo butari bwo? Nturi wenyine. Ariko udafite umusingi ukomeye wamakuru, ingamba zawe zirimo gukora neza buhumyi, hasigara umuryango ufunguye kugirango abanywanyi ba agile binjire kandi bashimishe abakwumva. Reka duce urusaku. Menya neza ibyo ukeneye gushyira imbere muri uyumwaka hamwe nubushishozi bwakuwe muri Sprout Social's Social Media Content Strategy Report. Ni ubuhe bwoko bw'imbuga nkoranyambaga mu Bwongereza? Mbere yo kwibira kumpera yimbitse, reka turebe ishusho nini. Dore gusenyuka byihuse amayeri yumurage Abacuruzi bo mubwongereza bakeneye gusiga inyuma, hamwe nimbuga nkoranyambaga zitera iterambere muri uyu mwaka.
Ingamba zishaje Icyerekezo cya 2026 UK Kubera iki?
Kwirukana virusi Urukurikirane rw'ibice Algorithms ihemba abareba kugumana.
Kopi ya AI gusa AI yo gusesengura amakuru Kopi rusange ya robo itesha agaciro ikizere.
Inkunga rusange Imibereho Yijimye (WhatsApp) Abakoresha bifuza kugiti cyabo, 1: 1 inkunga.
Gukora neza Guharanira agaciro Abaguzi basaba ibikorwa-byukuri.
Kugaburira amakuru Gutezimbere Gushakisha Imibereho Abaguzi bashaka ibimenyetso byurungano.
Noneho ko ufite incamake, reka dusimbukire muburyo burambuye: 1. Gukoresha AI mu kwamamaza imbuga nkoranyambaga (udatakaje abantu) Mugihe ibiganiro byisi bikomeje gukosorwa kubushobozi bwa AI bwo kubyara ibintu, abashoramari bo mubwongereza bahura nikibazo gikomeye. Ubushakashatsi bwacu bugaragaza ko mugihe 69% byabacuruzi bo mubwongereza babona ingamba zabo neza, abaguzi barasobanutse: bifuza ibintu byakozwe nabantu nkibyingenzi. Hagati aho, abashoramari bo mu Bwongereza bashyira ibintu byakozwe na AI umwanya wabo wa mbere muri 2026.
Kuki guhagarika? Abacuruzi akenshi usanga badafite imbaraga kandi bagashaka igipimo cyo kurwanya imbogamizi. Ariko, gusunika ibintu rusange, byemewe na AI bitesha agaciro ikizere. Igisubizo ntabwo ari ugutererana AI, ahubwo ni uguhindura ikibazo cyo gukoresha. Kugeza ubu, 40% gusa byabacuruzi bakoresha ibikoresho bya AI mugutanga raporo no gusesengura. Ubushobozi nyabwo bwa AI kubacuruzi ntabwo ari ugukora ibintu, ahubwo isesengura ryibirimo kugirango ubone ubushishozi bwigihe. Ubwongereza AI mu mbuga nkoranyambaga: Ingufu za Octopus Ingufu za Octopus zikoresha AI mugutunganya amakuru yingufu zingufu, ariko zigumana ijwi ryihariye "ridafatanya" nabongereza binyuze muburyo bunonosoye bwabantu.
Mugukora ibishoboka byose kugirango tekinoroji ishyigikire aho gusimbuza abantu, byubaka ikizere nyacyo. Ibikorwa bifatika:
Shyira imbere "abantu barengana": Koresha AI kugirango usesengure amakuru cyangwa wubake urutonde, ariko urebe ko umwanditsi w’Ubwongereza atunganya kopi yanyuma kugirango akomeze imvugo n’abongereza. Emera gukorera mu mucyo: 43% byabaguzi bagereranya ibicuruzwa nk "" byiza cyangwa bikennye "gusa mugutangaza ibintu byumwimerere. Komeza kwizerana wanditse neza itangazamakuru ryongerewe imbaraga. Kunonosora ibikorwa byawe: Shyira AI mubikorwa byintoki nkisesengura ryamakuru kugirango uhe itsinda ryanyu umwanya wo gukora ibintu bikomeye byakozwe nabantu.
2. Kugumana Binge-bikwiye: Kuzamuka kwimbuga nkoranyambaga Reka tuvugishe ukuri: nubwo kwamamaza virusi bikiriho, kubirango byinshi bifiteyasimbuwe nukuri kwizerwa episodic inkuru. Urutonde rwa kabiri rwibanze cyane kubacuruzi bo mu Bwongereza mu 2026, gushiraho imbuga nkoranyambaga zituma ibicuruzwa byubaka moteri ikwiye, “bikabije”. Ariko kubera iki guhinduka? Niba turebye intandaro, guhora tugerageza kubyutsa uruziga kuri buri post biganisha ku guhanga udushya hamwe nubunararibonye bwabateze amatwi. Ahubwo, videwo ngufi (munsi yamasegonda 60), umwami wimiterere idashidikanywaho kurubuga rwa Facebook, Instagram, TikTok na X, ikwiranye neza nibitekerezo binini, bigaruka. Bitekerezeho nka televiziyo ukunda; imiterere ya episodic iha abakwumva impamvu ikomeye yo gukomera mugice gikurikira. Ihindura neza pasiporo, idafite umumaro mumuryango wizerwa, ushora imari. Byibanze, imbuga nkoranyambaga algorithms irangiza ibi. Kuberako imbuga nkoranyambaga zifuza cyane gukoresha abakoresha porogaramu zabo igihe kirekire gishoboka, algorithms zabo zirahemba kugumana. Mugukomeza kugarura abumva kugaruka kumwirondoro wawe, werekana agaciro gakomeye kurubuga, ukabona uburyo bwiza bwo kugera kumurongo. Imbuga nkoranyambaga zo mu Bwongereza zerekana: M&S Ibiryo Gahunda ya M&S Food's Insider Program ihindura abakozi bayo mubiranga ibicuruzwa mugukora episodic TikTok ikurikirana nka "Niki gishya muri Foodhall."
Mugukora imiterere isubiramo abayoboke bategereje, bubatse umuganda ugaruka kubiranga nkibicuruzwa. Ibikorwa bifatika:
Tera impano yawe murugo: Igihe kirageze cyo guca kumurongo wibigo. Kubera iki? Kuberako abantu bahuza nabantu, ntabwo ari ibirango. Muguhora ugaragaza amasura amenyereye mumakipe yawe, wubaka ihuza ryukuri nabakureba. Iyo abakwumviriza bamenye isura, bahagarika umuzingo wabo, bagahindura neza ibyiringiro bikonje mumuryango ususurutse, ushora imari ushaka kumva ibyo uvuga. Koresha uburyo bwiza bwo kurema: Ntukishyure gusa impinduramatwara yo gutaka rimwe. Abumva Ubwongereza bazi ubwenge; barashobora kubona amafaranga yo kugurisha-gufata kilometero imwe, kandi ntacyo ikora kugirango ugumane igihe kirekire. Ahubwo, hamagara abaremye bireba kugirango bagaragaze nkabashyitsi basubiramo murukurikirane rwawe. Ihinduranya imbaraga ziva kumurongo usanzwe watewe inkunga mubufatanye nyabwo, bikwemerera kuguza bidasubirwaho ikizere cyabaturage binjiza. Niba ushishikajwe no gupima ubwo bufatanye neza, jya mu buyobozi bwacu bwuzuye bwo gutegura ingamba zikomeye zo kwamamaza.
3. Guhindura kuva kugaburira kubantu gushakisha kubantu Ni ryari uheruka Googled ibyifuzo byibicuruzwa kandi mubyukuri wizeye urupapuro rwambere rwibisubizo? Abaguzi bo mu Bwongereza bagenda bava kuri moteri zishakisha gakondo bashyigikira imbuga nkoranyambaga kugirango babone ibisubizo nyabyo, byemejwe n'abantu. Imbuga nkoranyambaga ntabwo ari ahantu ho kuzunguruka ubuziraherezo; yahindutse kumugaragaro "Moteri yo gusubiza." Abaguzi ba kijyambere barashidikanya cyane kubintu bisize cyane, bidafite isura. Bararikira ibimenyetso bifatika no kwemeza urungano. Bashaka kubona ibicuruzwa mubikorwa, bikoreshwa numuntu nyawe, kugirango babone ukuri kudafunguye mbere yo gutandukana namafaranga yabo yinjiza. Niba utekereza ko iyi ari Gen Z fad yigihe gito, amakuru avuga inkuru itandukanye. Nubwo ari ukuri ko kuri Gen Z, TikTok ni moteri ishakisha numuyoboro wambere wo kuvumbura ibicuruzwa (hamwe 49% byabaguzi ba Gen Z bahindukirira urubuga), demografiya ishaje irashakisha cyane ahandi. Facebook mubyukuri numuyoboro wa # 1 wo kuvumbura ibicuruzwa, hafi 40% byabakoresha imibereho babikoresha mugushakisha ibicuruzwa bishya. Hagati aho, YouTube yiyemeje gukomera nk'ahantu hagaragara hagamijwe kwigisha ibicuruzwa, aho 24% by'abakoresha babona ibicuruzwa bishya. Ubwongereza bushakisha imbuga nkoranyambaga: Gymshark Gymshark izi ko ababumva bakoresha imbuga nkoranyambaga. Aho kohereza gusa amatangazo yamamaza cyane, bahindura neza ibiyirimo hamwe nubufatanye bwabashinzwe gushakisha. Iyo ubashakishije kuri TikTok, ibisubizo byuzuyemo amashusho yihariye, yuzuye ijambo ryibanze nka "Gymshark Buri munsi Hold review," "Icyo wagura mugurisha Gymshark," na "Gymshark itangira imyitozo." Bemeza ko ibisobanuro byabo, kuri ecran ya ecran, na hashtags byuzuyemo amagambo nyayo umuryango wabo ushakisha. Ibikorwa bifatika:
Hindura uburyo bwo gushakisha na GEO (Optimisiyoneri ya moteri): Fata inyandiko zawe nkuko ubishaka aurupapuro rwohejuru. Menya neza ibyo wanditse, kuri ecran ya ecran, hamwe na videwo yerekana amashusho yuzuyemo ijambo ryibanze, ryibiganiro. Imibereho ya algorithms hamwe na AI iganira ikuraho iyi nyandiko kugirango itange ibisubizo kubibazo byabakoresha. Pivot kubikorwa byingirakamaro-byambere: Hagarika gutangaza urutonde rwibicuruzwa byawe. Ahubwo, koresha ibikoresho byo gutega amatwi kugirango uhishure ibibazo nyabyo, byihariye abakwumva mubwongereza bakubaza, kandi ukore ibirimo nkibisubizo byuzuye, bifasha.
4. Kwiyongera kwimibereho Yijimye: Kubaka abaturage kuri WhatsApp na DM Iminsi yo kwishingikiriza gusa kubiryo rusange byubaka umuganda birashira. Hamwe n’ibinyabuzima bigenda bigorana kubona umutekano, abashoramari bo mu Bwongereza bazi ubwenge bahindura ibitekerezo byabo ku mwanya muto, wigenga wa digitale, bakunze kwita Dark Social. Amakuru yivugira ubwayo. Mu Bwongereza, 85% by'abakoresha bakoresha imikoranire n'ibicuruzwa kuri WhatsApp byibuze rimwe mu cyumweru - umubare munini w'abasezerana mu turere twose twakoreweho ubushakashatsi. Byongeye kandi, 31% byabaguzi bo mubwongereza bashora imari kuburyo bahura nibirango inshuro nyinshi kumunsi kumurongo. Kuki umwiherero wa porogaramu zohererezanya ubutumwa? Mugihe ibiryo rusange byuzuyemo ibyifuzo bya algorithmic hamwe niyamamaza ryatewe inkunga, abayikoresha bafite umunaniro ukabije. Abongereza bateze amatwi basanzwe bakwega ahantu bumva batunganijwe, bakundana kandi nta rusaku rwose. Imiyoboro yigenga itanga ibyiringiro byinshi, bidahwitse-bidukikije. Iyo umukiriya afite ikibazo kijyanye no gutanga cyangwa ashaka ibicuruzwa byihariye, bashaka ikiganiro kiziguye, umwe-umwe aho gusiga igitekerezo rusange kandi bizeye ibyiza. Ubwongereza bwijimye cyane: ASOS
ASOS ihinga niche resonance ikoresheje ibibanza byigenga bya digitale nka Instagram Broadcast Channels kugirango itange kode yihariye yo kwinjira hakiri kare hamwe na "lo-fi", iteza imbere ubudahemuka kure y urusaku rwibiryo rusange. Ibikorwa bifatika:
Tangiza umuyoboro wa WhatsApp wo Kwitaho: 40% by'abakoresha bavuga ko bifuza ko ibigo byerekana kuri WhatsApp byumwihariko kugirango bitange serivisi zabakiriya ninkunga. Fata ibi nk'iyagurwa ritaziguye ry'itsinda ryita kubakiriya bawe aho kuba undi muyoboro. Emera inyubako yumuryango "lo-fi": Hindura inkunga yawe kuri DM hamwe nitsinda ryigenga. Abakoresha bifuza kuvugurura, kuganira no kuganira bitaziguye muri iyi myanya, byubaka ikizere kirenze icyiza cyane, cyamamaza ibigo.
5. Imbuga nkoranyambaga zishingiye ku ntego: kugendana ibikorwa byo kwamamaza mu Bwongereza Iminsi yibirango yicaye neza kuruzitiro ni byiza kandi birarangiye. Abaguzi bo mu Bwongereza bafata ibyemezo mu bucuruzi, batangiza ibyo dushobora gusobanura gusa nk'ibikorwa byiza byo kongera ibikorwa. Amakuru yerekana ishusho itangaje: 63% ya Gen Z na 57% byimyaka igihumbi ubu bavuga ko bishoboka cyane ko bagura mumasosiyete avuga ku mpamvu zihariye cyangwa ibintu biriho bihuye n’imyitwarire yabo. Abaguzi ba kijyambere ntibashaka gusa ibicuruzwa byingirakamaro; bashaka ko ibyo bagura byerekana indangagaciro zabo bwite. Ariko, mugihe abamamaza ibicuruzwa bahise basimbuka kuri hashtag igenda idafite amateka yo kwita kubibazo, abumva mubwongereza bahita babireba nkibikorwa. Gusubira inyuma bivamo akenshi ni bibi kuruta kutavuga na gato. Kwiyubaka kwukuri bibaho gusa mugihe imyifatire yikimenyetso yometse cyane mumico yibanze ihari kandi igashyigikirwa nibikorwa birebire, bifatika. Intego y'Ubwongereza yateje imbuga nkoranyambaga: RSPB Umuryango w’ibwami wo kurengera inyoni (RSPB) RSPB iringaniza neza intego na kamere. Bakoresha Bluesky kugirango bamenyeshe abayoboke babo 60.000 kubijyanye ningamba zikomeye zo kubungabunga inyoni, ariko babigiranye ubushishozi mubintu bifitanye isano, bisekeje neza byatewe ninyoni kugirango bavuge gusezerana.
Barerekana ko intego-iterwa nintego, ibikorwa byabarwanashyaka bitagomba kuba ibyago rwose kandi byijimye, birashobora gushimisha cyane kandi mubisanzwe bisangiwe. Ibikorwa bifatika:
Umva mbere yo kuvuga: Ibirango byatsinze bikoresha ubwenge bwimibereho kugirango wumve icyo abakwumva bakwitayeho mubyukuri. Niba ushishikajwe no gucukumbura cyane muribi, menya uburyo bwo gufata no gusesengura amarangamutima yabateze amatwi hamwe nubuyobozi bwuzuye bwo gutegera amatwi. Komera ku bicuruzwa byawe byoherejwe: Gusa vuga kubibazo bihuza imiterere n'umurage wawe cyangwa ibikorwa byawe. Niba udashobora gusubiza inyuma imbuga nkoranyambaga zishyigikira hamwe nibikorwa bya sosiyete nyayo cyangwa politiki,burigihe nibyiza kwifata no kwibanda kumaturo yawe yibanze.
6. Imbuga nkoranyambaga nziza kubucuruzi bwu Bwongereza muri 2026 (Aho washora bije yawe) Hariho itandukaniro rinini hagati y’aho ibirango by’Ubwongereza bikoresha ingengo y’imari y’imbuga n’aho ababateze amatwi basohokera. Kuri ubu, abashoramari bo mu Bwongereza bashyira amagi yabo yose mu gatebo kerekana, bateganya gushora imari yabo muri TikTok (73%), Instagram (69%) na Facebook (64%) mu 2026. Nyamara, abakoresha Ubwongereza bavuga inkuru itandukanye cyane. Tumubajije aho bateganya kumara igihe kinini, 34% berekanye Facebook, 29% kuri TikTok na WhatsApp, naho 25% bihamye kuri YouTube. Abacuruzi barashobora gusanga bavuza induru mu cyuho ababateze amatwi banyuramo.
Kuki tubona nabi? Amaherezo irateka kugeza kumasoko ya echo yumucuruzi. Tumara iminsi dusoma inganda zitekereza kubyerekeranye no gukura guturika kwa TikTok, turakeka rero ko tugomba rwose kuba duhari. Turahora twirukana igikinisho gishya cyiza kandi twibeshya ko urubuga rwumurage rwapfuye cyangwa rudasanzwe. Ariko amakuru ntabwo yitaye kubikonje; yitaye aho kwitabwaho mubyukuri. Kureka kubogama kwacu ninganda FOMO igategeka ingamba zacu, turasiga icyuho kinini, cyunguka kubanywanyi kugirango binjire kandi bafate abaguzi bacu nyabo. Ibikorwa bifatika:
Ntusinzire kuri Facebook na YouTube: Ntabwo bishobora kumva ko ari amahitamo yimibonano mpuzabitsina, ariko kwamamaza kwa Facebook bikomeje kuba imbaraga zuzuye. Kugeza ubu ni # 1 umuyoboro wo kuvumbura ibicuruzwa, hamwe na 40% byabakoresha imibereho babikoresha cyane kugirango babone ibicuruzwa bishya. Mu buryo nk'ubwo, kwamamaza kuri YouTube byiganje bucece nk'ahantu ho kwigishwa ibicuruzwa birebire, hamwe 24% by'abakoresha babikoresha kugirango bemeze ibyo baguze. Kugenzura ingamba zawe: Kureka kwishingikiriza kumutima cyangwa kwigana ibyo inganda nini zikora. Ugomba kwambukiranya imiyoboro yawe ishoramari hamwe namakuru yihariye yo gukoresha. Niba urimo gusuka amasaha yumutungo muri Instagram Reels ariko abaguzi bawe nyamukuru barimo gushakisha inyigisho kuri YouTube, igihe kirageze cyo kugabana bunyamaswa iyo ngengo yimari.
Kumenya manda nshya Intsinzi uyumwaka isaba guhinduka mubitekerezo. Ntabwo bikiri umubare wabantu babonye inyandiko yawe, ahubwo ni abantu bangahe baha agaciro. Mugukurikiza AI nkigihe cyo gusesengura igihe, gushora imari mu kuvuga inkuru no kurera imiryango yigenga, ikirango cyawe ntikizakomeza gusa, kizayobora. Witeguye kwiga byinshi? Kuramo byuzuye 2026 Ubwongereza Ibitangazamakuru Byibikorwa Byibikorwa Raporo yimbitse kandi yimbitse. The post Imbuga nkoranyambaga zigaragara mu Bwongereza (2026): Imiyoboro ngenderwaho ku bacuruzi appeared first on Sprout Social.
