Njengomdali, uthulule intliziyo yakho nomphefumlo wakho ekwakheni igama lakho kunye nabaphulaphuli bakho. Unomxholo omangalisayo, abalandeli abathembekileyo, kunye nemveliso okanye inkonzo onebhongo ngayo. Kodwa uwuthatha njani loo mzuzu kwaye uliguqule libe lishishini elizinzileyo, elikhulayo? Apha kulapho iintengiso zikaFacebook zingena khona. Ngelixa zisenokubonakala zisoyikisa okanye zithande into ethile kuphela kwiinkampani ezinkulu, eneneni sesinye sezona zixhobo zinamandla kwaye zinexabiso eliphantsi ezikhoyo kubadali abafana nawe. Esi sikhokelo siyakuhamba kuyo yonke inkqubo, ukusuka ekusekweni kwephulo lakho lokuqala ukuya ekulilungiseni ukuze ufumane imbuyekezo ephezulu, konke ngendlela elula, enokwenziwa.
Ukubeka iSiseko: Ngaphambi kokuba Uchithe iDime Ukutsibela ngqo kuMphathi weeNtengiso zikaFacebook kwaye ucofe "iposti ye-boost" yimpazamo eqhelekileyo. Iphulo lentengiso eliyimpumelelo liqala ixesha elide ngaphambi kokuba wenze intengiso ngokwayo. Iqala ngesiseko esiluqilima.
Chaza Injongo Yakho (Injongo) Yintoni ngokwenene ofuna ukuyizuza? "Ukufumana intengiso engaphezulu" yinjongo enkulu iyonke, kodwa kwiphulo lakho lentengiso, kufuneka ucace ngakumbi. Ulwakhiwo lwephulo likaFacebook lwakhiwe malunga neenjongo, kwaye ukukhetha okulungileyo kubalulekile. Zibuze:
Ukwazisa ngeBrand: Ngaba uyafuna ukwazisa ibhrendi yomyili wakho kubaphulaphuli abatsha, abafanelekileyo? Itrafikhi: Ngaba uyafuna ukuqhuba abantu kwiwebhusayithi yakho, itshaneli yakho yeYouTube, okanye iphepha elithile lokumisa? Uthethathethwano: Ngaba uyafuna ukufumana amagqabantshintshi, izabelo, kunye nezinto ezithandwayo kwindawo ethile yokwakha uluntu? Uguqulo: Ngaba ufuna abantu bathathe inyathelo elithile, njengokuthenga imveliso yakho yedijithali, ubhalisele incwadana yakho yeendaba, okanye ubhukishe ukubonisana?
Kumashishini amaninzi abadali, "Ukuguqulwa" okanye "iTrafikhi" zezona ndawo ziqhelekileyo zokuqalisa. Cacisa. Esikhundleni sokuba "ufumane itrafikhi," injongo yakho inokuba "ukufumana ukubhaliswa okutsha kwe-50 kwincwadana yam yeveki."
Bazi Abaphulaphuli Bakho Ngaphakathi Nangaphandle Intengiso yakho ayizukuphumelela ukuba iboniswe kubantu abangalunganga. Kufuneka uchaze abaphulaphuli bakho ngokuchanekileyo. Iinketho zokujolisa kuFacebook zichazwe ngendlela emangalisayo. Ungajolisa abantu ngokusekwe koku:
Ubuninzi babantu: Ubudala, isini, indawo, ulwimi. Izinto abanomdla kuzo: Amaphepha abawathandayo, izihloko abazilandelayo (umzekelo, "uyilo lwegraphic," "personal finance," "yoga"). Ukuziphatha: Ukuthenga ukuziphatha, ukusetyenziswa kwesixhobo. Abaphulaphuli beSiko: Esi sisixhobo sakho esiyimfihlo. Ungajolisa abantu abasele bekwazi, abanje: Iindwendwe zakho zewebhusayithi (usebenzisa iPixel kaFacebook). Uluhlu lwakho lwe-imeyile. Abantu abaye babandakanyeka kumxholo wakho we-Instagram okanye kuFacebook.
Qala ngokwenza "Abaphulaphuli abaJongayo" ngokusekwe kubaphulaphuli bakho. Oku kuxelela i-Facebook ukuba ifumane abantu abatsha abafana ngokwezibalo nabalandeli bakho abakhoyo okanye abathengi, okuhlala kukhokelela kumazinga aphezulu kakhulu okuguqulwa.
Yenza iSibonelelo sakho kunye nephepha lokufika Isibhengezo sakho sisithembiso, kwaye iphepha lakho lokufika kulapho unikezela ngeso sithembiso. Kufuneka zilungelelaniswe ngokugqibeleleyo. Ukuba intengiso yakho inikezela nge-20% isaphulelo kwiiseti zakho zangaphambili, iphepha lokumisa kufuneka libonise ngoko nangoko eso sinikezelo ngeqhosha elicacileyo elithi "Thenga Ngoku". Iphepha elibhidayo okanye elilayisha ngokucothayo liya kuchitha inkcitho yakho yentengiso. Kubadali abaqhuba itrafikhi ukuya kwindawo esembindini, ukusebenzisa isixhobo esilungelelanisiweyo esinje nge-Seemless kunokukunceda ulungelelanise onke amakhonkco akho abalulekileyo-ukusuka kwividiyo yakho yamva nje kaYouTube ukuya kwivenkile yakho ye-intanethi-kwelinye elicocekileyo, iphepha eliphathwayo eliguqula iindwendwe ngokufanelekileyo.
Inyathelo ngenyathelo: Ukudala iPhulo lakho lokuqala lentengiso kuFacebook Ngoku isicwangciso sakho sisetiwe, masingene kuMphathi weeNtengiso. Musa ukoyikiswa lujongano; sizakuyithatha inyathelo ngenyathelo.
Yiya kuMphathi weeNtengiso zikaFacebook: Yiya kwi-business.facebook.com kwaye ucofe ku-"Ads Manager." Yenza iPhulo: Cofa iqhosha eliluhlaza "+ Yenza". Uya kucelwa kuqala ukuba ukhethe injongo yephulo lakho. Khetha leyo uyichazileyo ngaphambili (umzekelo, iiNguqulelo, iTrafikhi). Cwangcisa iSeti yakho yentengiso: Apha kulapho uchaza khona abaphulaphuli bakho, uhlahlo lwabiwo-mali, kunye nokubekwa. Abaphulaphuli: Faka iinkcukacha ekujoliswe kuzo ozilungisileyo. Qala ngabaphulaphuli abancinci, abachazwe kakuhle (50,000-500,000 abantu) ngeziphumo ezingcono. Ukubekwa: Kwabaqalayo, khetha u-"Automatic Placements." Vumela i-algorithm kaFacebook yenze isigqibo ngezona ndawo zibalaseleyo (uFacebook Feed, amabali e-Instagram, njl.njl.) ukubonisa intengiso yakho. Uhlahlo-lwabiwo mali kunye neShedyuli: Seta uhlahlo lwabiwo-mali lwemihla ngemihla okanye lobomi bonke. Qala kancinci! Uhlahlo lwabiwo-mali lwemihla ngemihla lwe-$ 5- $ 10 lufanelekile ukuvavanya. Ungasoloko unyusa isantya kamva.
Yenza intengiso yakho: Le yinxalenye yokuyila! Khetha ifomathi yakho (umfanekiso omnye, ividiyo, i-carousel) kwaye wakhe intengiso. Imidiya: Sebenzisa umgangatho ophezulu,imbonakalo yamehlo okanye iividiyo. Ngokuthe nkqo (9:16) isebenza kakuhle kwiselula. Isiqendu sokuqala: Lo ngowona myalezo wakho. Yigcine imfutshane, ijolise kwinzuzo, kwaye uyibhale ngethoni yencoko. Isihloko: Isihloko esifutshane, esitsala ingqalelo. Inkcazo: Umgca omfutshane wesicatshulwa esongezelelweyo (ukhetho). Iqhosha lokubizela esenzweni (CTA): Khetha i-CTA ecacileyo efana no-"Funda Ngakumbi," "Bhalisa," okanye "Thenga Ngoku."
Ukuyila ngokuQinisekisayo i-Ad Creative eguqulayo Kwihlabathi elinengxolo kumajelo eendaba ezentlalo, ukuyila kwakho (umfanekiso okanye ividiyo kunye nekopi) yeyona nto yenza abantu bayeke ukuskrola. Kufuneka ihlanjululwe ngokukhawuleza.
Amandla eVidiyo Ividiyo iyinkosi kuFacebook nakwi-Instagram. Akuyomfuneko ukuba ibe yimveliso yaseHollywood. Ividiyo elula, eyinyani yokuba uthetha ngemveliso yakho, ebonisa isifundo esikhawulezayo, okanye ukwabelana ngobungqina kunokusebenza ngendlela emangalisayo. Imizuzwana emi-3 yokuqala ibalulekile-huka umbukeli wakho ngoko nangoko.
Ikopi yokuBhala eqhagamshela Ikopi yakho yentengiso kufuneka ivakale ngathi iphuma kuwe, mdali. Kuphephe ijargon yequmrhu. Thetha ngokuthe ngqo kwiintlungu zabaphulaphuli bakho okanye iminqweno. Buza umbuzo, xelela ibali elincinci, kwaye ugxininise kwinzuzo kubo. Kutheni befanele bakhathalele?
Uvavanyo lwe-A/B aluxoxiswana Ungaze ucinge ukuba uyayazi into eza kusebenza kakuhle. Hlala uvavanya. Qhuba iinguqulelo ezimbini zentengiso kunye nenguqu enye etshintshiweyo-umzekelo, ividiyo efanayo kodwa enezihloko ezimbini ezahlukeneyo. Emva kweentsuku ezimbalwa, jonga ukuba yeyiphi intengiso enexabiso eliphantsi ngesiphumo ngasinye. Cima intengiso engaqhubi kakuhle kwaye ubeke uhlahlo lwabiwo-mali emva kophumeleleyo. Le yindlela owenza ngayo amaphulo akho ekuhambeni kwexesha. Unokuvavanya amaphepha ahlukeneyo okumisa, njengokuthelekisa ikhonkco elithe ngqo kwivenkile yakho ye-intanethi ngokuchasene nekhonkco kwiphepha lakho leSeemless bio ukubona ukuba yeyiphi eqhuba ukuzibandakanya ngakumbi.
Ukulinganisa iMpumelelo kunye nokuphucula amaphulo akho Umsebenzi wakho awenziwanga nje ukuba intengiso ibukhoma. Umlingo wangempela uyenzeka kuhlalutyo.
Iimetriki eziphambili zokujongwa Musa ukulahleka kwiimetrics ezingamampunge ezinje ngo "Ukuthandwa." Gxininisa kumanani achaphazela ishishini lakho:
Iindleko ngesiphumo (CPR): Yimalini oyihlawulayo ngokuguqulwa ngalunye (umzekelo, i-$ 5 ngokubhalisa kwincwadana yeendaba). Le yeyona metric yakho ibalulekileyo. I-Click-Through Rate (CTR): Ipesenti yabantu ababone intengiso yakho kwaye bacofa kuyo. I-CTR ephantsi ithetha ukuba uyilo lwakho aluludlali. Buyela kwi-Ad Spend (ROAS): Kwimikhankaso yokuthengisa, oku kubalulekile. Ukuba uchitha i-100 yeedola kwaye wenze i-500 yeedola, i-ROAS yakho yi-5x.
Indlela Yokuphucula Ngokusekelwe kwidatha yakho, yenza izigqibo ezinolwazi:
Ukuba i-CTR yakho iphantsi, zama ukuyila okutsha kwentengiso. Ukuba iCPR yakho iphezulu, cokisa abaphulaphuli bakho ekujoliseni okanye uhlengahlengise umnikelo wakho. Ukuba isikhangiso siqhuba kakuhle, yandisa uhlahlo lwabiwo-mali ngokuthe ngcembe (umzekelo, nge-15-20% nganye iintsuku ezimbalwa).
Khumbula, ukuqhuba iintengiso zikaFacebook yinkqubo ephindaphindwayo. Imalunga novavanyo, ukufunda, kunye nokuphucula ngokuqhubekayo.
Ukwenza iintengiso zikaFacebook zeshishini lakho labadali ayikokuba nohlahlo lwabiwo-mali olukhulu; imalunga nokuba neqhinga elikrelekrele. Ngokuchaza iinjongo zakho, ukuqonda abaphulaphuli bakho, ukudala umxholo oyinyani, kunye nokulandelela iziphumo zakho ngenkuthalo, unokusebenzisa esi sixhobo sinamandla sokukhulisa abaphulaphuli bakho, ukwandisa ingeniso yakho, kunye nokwakha ishishini elinamandla ngakumbi. Unelizwi elikhethekileyo kunye nemveliso abantu abayifunayo-ngoku lixesha lokuqinisekisa ukuba bayayibona. Ngaba ukulungele ukuthatha inyathelo elilandelayo? Vula uMphathi weeNtengiso zikaFacebook namhlanje, seta uhlahlo lwabiwo-mali oluncinci, kwaye uqhube uvavanyo lwakho lokuqala. Eyona ndlela ilungileyo yokufunda kukwenza.
