Nkumuremyi, wasutse umutima wawe nubugingo byubaka ikirango cyawe nabakumva. Ufite ibintu bitangaje, gukurikira kwizerwa, nibicuruzwa cyangwa serivisi wishimiye. Ariko nigute ushobora gufata iyo mbaraga ukayihindura ubucuruzi burambye, butera imbere? Aha niho amatangazo ya Facebook yinjira. Mugihe bisa nkaho biteye ubwoba cyangwa nkikintu runaka kubigo binini gusa, mubyukuri nikimwe mubikoresho bikomeye kandi bihendutse biboneka kubarema nkawe. Aka gatabo kazakunyura mubikorwa byose, uhereye mugushiraho ubukangurambaga bwawe bwa mbere kugeza kuri optimizme kugirango ugaruke cyane, byose muburyo bworoshye, bukora.
Gushiraho Urufatiro: Mbere yuko Ukoresha Igiceri Gusimbuka neza mubuyobozi bwamamaza kuri Facebook hanyuma ukande "kuzamura post" nikosa risanzwe. Iyamamaza ryatsinze ritangira kera mbere yuko ukora iyamamaza ubwaryo. Bitangirana nurufatiro rukomeye.
Sobanura intego yawe (Intego) Ni iki mu byukuri ushaka kugeraho? "Kubona ibicuruzwa byinshi" nintego ikomeye muri rusange, ariko kubwiyamamaza bwawe, ugomba kuba wihariye. Imiterere yo kwiyamamaza kuri Facebook yubatswe ku ntego, kandi guhitamo igikwiye ni ngombwa. Ibaze ubwawe:
Kumenyekanisha ibicuruzwa: Urashaka kumenyekanisha ikirango cyawe cyo kurema kubantu bashya, bafite akamaro? Imodoka: Urashaka gutwara abantu kurubuga rwawe, umuyoboro wa YouTube, cyangwa urupapuro rwihariye? Gusezerana: Urashaka kubona ibisobanuro byinshi, imigabane, nibikunzwe kumurongo wihariye wo kubaka umuryango? Guhindura: Urashaka ko abantu bafata ingamba zihariye, nko kugura ibicuruzwa byawe bya digitale, kwiyandikisha mu kinyamakuru cyawe, cyangwa kwandika igitabo?
Kubucuruzi bwinshi bwo guhanga, "Guhindura" cyangwa "Traffic" nibintu bisanzwe bitangiriraho. Sobanura neza. Aho "kubona traffic," intego yawe irashobora kuba "kubona 50-kwiyandikisha kubinyamakuru byanjye bya buri cyumweru."
Menya Abakwumva Imbere no Hanze Amatangazo yawe azananirwa niba yerekanwe kubantu badakwiye. Ugomba gusobanura abo ukurikirana neza. Amahitamo ya Facebook yibisobanuro birambuye bidasanzwe. Urashobora kwibasira abantu ukurikije:
Imibare: Imyaka, igitsina, ahantu, ururimi. Inyungu: Urupapuro bakunda, ingingo bakurikiza (urugero, "igishushanyo mbonera," "imari yumuntu," "yoga"). Imyitwarire: Kugura imyitwarire, gukoresha ibikoresho. Abumva neza: Iyi niyo ntwaro yawe y'ibanga. Urashobora kwibasira abantu basanzwe bakuzi, nka: Abasura urubuga rwawe (ukoresheje Pixel ya Facebook). Urutonde rwa imeri yawe. Abantu basezeranye nibirimo bya Instagram cyangwa Facebook.
Tangira ukora "Reba Abumva" ukurikije abakwumva. Ibi birabwira Facebook gushakisha abantu bashya basa mubarurishamibare basa nabakurikira cyangwa abakiriya bawe bariho, akenshi biganisha ku gipimo kinini cyo guhinduka.
Kora ibyo utanze hamwe nurupapuro Amatangazo yawe ni amasezerano, kandi urupapuro rwawe rugwa niho utanga kuri ayo masezerano. Bagomba guhuzwa neza. Niba amatangazo yawe atanga 20% kugabanyirizwa ibyo wateguye, urupapuro rwurupapuro rugomba guhita rwerekana icyo kintu hamwe na buto "Kugura Noneho". Urupapuro rujijisha cyangwa rutinda-gupakira bizatakaza ibyo ukoresha. Kubashinzwe gukora ibinyabiziga bigana ahitwa hagati, ukoresheje igikoresho cyoroshye nka Seemless kirashobora kugufasha gutunganya imiyoboro yawe yose yingenzi - uhereye kuri videwo ya YouTube iheruka kugera kububiko bwawe bwo kuri interineti - kurupapuro rumwe rusukuye, rworohereza mobile ruhindura abashyitsi neza.
Intambwe ku yindi: Gukora Iyamamaza Ryambere rya Facebook Noneho ko ingamba zawe zashyizweho, reka twibire muri Ads Manager. Ntugaterwe ubwoba ninteruro; tuzabifata intambwe ku yindi.
Jya kuri Facebook Yamamaza Umuyobozi: Kujya mubucuruzi.facebook.com hanyuma ukande kuri "Umuyobozi wamamaza." Kora ubukangurambaga: Kanda buto y'icyatsi "+ Kurema". Uzabanze usabwe guhitamo intego yo kwiyamamaza. Hitamo uwo wasobanuye mbere (urugero, Guhindura, traffic). Shiraho Amatangazo Yamamaza: Aha niho usobanura abakwumva, bije, hamwe nu mwanya wawe. Abumva: Shyiramo intego irambuye wateguye. Tangira hamwe nabantu bato, basobanuwe neza (50.000-500.000 abantu) kubisubizo byiza. Umwanya: Kubatangiye, hitamo "Ahantu hateganijwe." Reka algorithm ya Facebook ihitamo ahantu heza (Kugaburira Facebook, Inkuru za Instagram, nibindi) kugirango werekane amatangazo yawe. Bije & Gahunda: Shiraho bije ya buri munsi cyangwa ubuzima bwawe bwose. Tangira gato! Ingengo yimari ya buri munsi ya $ 5- $ 10 ni nziza mugupima. Urashobora guhora upima nyuma.
Kora Amatangazo yawe: Iki nigice cyo guhanga! Hitamo imiterere yawe (ishusho imwe, videwo, karuseli) hanyuma wubake iyamamaza. Itangazamakuru: Koresha ubuziranenge,amashusho meza cyangwa amashusho. Vertical (9:16) ikora neza kuri mobile. Inyandiko y'ibanze: Ubu ni ubutumwa bwawe nyamukuru. Komeza mu magambo ahinnye, ashingiye ku nyungu, kandi wandike mumajwi y'ibiganiro. Umutwe: Umutwe muto, ukurura ibitekerezo. Ibisobanuro: Umurongo mugufi winyandiko yinyongera (bidashoboka). Hamagara-Kuri-Ibikorwa (CTA) Button: Hitamo CTA isobanutse nka "Wige Byinshi," "Iyandikishe," cyangwa "Guhaha nonaha."
Gukora Guhatira Kwamamaza Guhanga Guhindura Mwisi yuzuye urusaku rwimbuga nkoranyambaga, guhanga kwawe (ishusho cyangwa videwo na kopi) nibyo bituma abantu bareka kuzunguruka. Irakeneye kumvikana ako kanya.
Imbaraga za Video Video ni umwami kuri Facebook na Instagram. Ntabwo bikenewe kuba umusaruro wa Hollywood. Video yoroheje, yukuri ivuga kubyerekeye ibicuruzwa byawe, yerekana inyigisho yihuse, cyangwa gusangira ubuhamya birashobora kuba ingirakamaro bidasanzwe. Amasegonda 3 yambere arakomeye-fata abakureba ako kanya.
Kwandika Kopi Ihuza Kopi yawe yamamaza igomba kumvikana nkaho ituruka kuri wewe, umuremyi. Irinde jargon. Vuga mu buryo butaziguye ingingo z'abumva cyangwa ibyifuzo byabo. Baza ikibazo, vuga micro-inkuru, kandi wibande ku nyungu kuri bo. Kuki bagomba kubyitaho?
Kwipimisha A / B Ntabwo Bishyirwaho Ntuzigere wibwira ko uzi icyakorwa neza. Buri gihe ujye ugerageza. Koresha verisiyo ebyiri zamamaza hamwe nimpinduka imwe yahinduwe-kurugero, videwo imwe ariko hamwe nimitwe ibiri itandukanye. Nyuma yiminsi mike, reba iyamamaza rifite igiciro gito kubisubizo. Zimya iyamamaza ridakora neza hanyuma ushireho bije nyinshi inyuma yuwatsinze. Nuburyo uhindura ibikorwa byawe mugihe runaka. Urashobora no kugerageza impapuro zitandukanye zo kugwa, nko kugereranya umurongo utaziguye kububiko bwawe bwo kumurongo hamwe nu murongo uhuza page yawe ya Seemless kugirango urebe ibitera gusezerana cyane.
Gupima intsinzi no gutezimbere ubukangurambaga bwawe Akazi kawe ntigakorwa iyo kwamamaza ari bizima. Ubumaji nyabwo bubaho mubisesengura.
Ibipimo by'ingenzi byo kureba Ntuzimire mubipimo byubusa nka "Gukunda." Wibande ku mibare igira ingaruka ku bucuruzi bwawe:
Igiciro Kubisubizo (CPR): Ni bangahe wishyura kuri buri gihinduka (urugero, $ 5 kumakuru yo kwiyandikisha). Nibipimo byingenzi cyane. Kanda-Binyuze ku gipimo (CTR): Ijanisha ryabantu babonye amatangazo yawe bakayakanda. CTR yo hasi bivuze ko guhanga kwawe kutumvikana. Garuka kumafaranga yakoreshejwe (ROAS): Kubukangurambaga bwo kugurisha, ibi nibyingenzi. Niba ukoresha $ 100 ugakora $ 500, INZIRA yawe ni 5x.
Nigute ushobora gukora neza Ukurikije amakuru yawe, fata ibyemezo byuzuye:
Niba CTR yawe iri hasi, gerageza iyamamaza rishya. Niba CPR yawe iri hejuru, ongera abakwumva bagamije cyangwa uhindure ibyo utanga. Niba iyamamaza rikora neza, ongera ingengo yimari gahoro gahoro (urugero, na 15-20% buri minsi mike).
Wibuke, gukoresha amatangazo ya Facebook ni inzira itera. Nukugerageza, kwiga, no gutera imbere ubudahwema.
Gukoresha amatangazo ya Facebook kubucuruzi bwawe bwo guhanga ntabwo ari ukugira ingengo yimari nini; ni ukugira ingamba zubwenge. Mugusobanura intego zawe, gusobanukirwa abakwumva, gukora ibirimo ukuri, no gukurikirana witonze ibisubizo byawe, urashobora gukoresha iki gikoresho gikomeye kugirango uteze imbere abakwumva, wongere amafaranga winjiza, kandi wubake ubucuruzi bukomeye. Ufite ijwi ryihariye nibicuruzwa abantu bashaka-none igihe kirageze cyo kwemeza ko babibona. Witeguye gutera intambwe ikurikira? Fungura umuyobozi wamamaza Facebook uyumunsi, shiraho bije nto, hanyuma ukore ikizamini cya mbere. Inzira nziza yo kwiga nugukora.
