ꯀ꯭ꯔꯤꯌꯦꯇꯔ ꯑꯃꯥ ꯑꯣꯏꯅꯥ ꯑꯗꯣꯝꯅꯥ ꯑꯗꯣꯃꯒꯤ ꯕ꯭ꯔꯥꯟꯗ ꯑꯃꯁꯨꯡ ꯑꯗꯣꯃꯒꯤ ꯑꯣꯗꯤꯑꯣ ꯁꯦꯃꯒꯠꯄꯗꯥ ꯑꯗꯣꯃꯒꯤ ꯊꯝꯃꯣꯌ ꯑꯃꯁꯨꯡ ꯊꯋꯥꯏ ꯊꯥꯗꯣꯀꯈ꯭ꯔꯦ꯫ ꯑꯗꯣꯝꯅꯥ ꯑꯉꯀꯄꯥ ꯀꯟꯇꯦꯟꯇ ꯑꯃꯥ ꯐꯪꯂꯦ, ꯊꯥꯖꯕꯥ ꯌꯥꯕꯥ ꯐꯣꯂꯣꯋꯤꯡ ꯑꯃꯥ ꯐꯪꯂꯦ, ꯑꯃꯁꯨꯡ ꯑꯗꯣꯝꯅꯥ ꯆꯥꯎꯊꯣꯀꯆꯅꯤꯡꯉꯥꯏ ꯑꯣꯏꯕꯥ ꯄꯣꯠꯊꯣꯛ ꯅꯠꯔꯒꯥ ꯁꯔꯕꯤꯁ ꯑꯃꯥ ꯐꯪꯂꯦ꯫ ꯑꯗꯨꯕꯨ ꯑꯗꯣꯝꯅꯥ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯃꯣꯃꯦꯟꯇꯝ ꯑꯗꯨ ꯂꯧꯗꯨꯅꯥ ꯇꯨꯡ ꯀꯣꯏꯅꯥ ꯆꯠꯀꯗꯕꯥ, ꯊꯋꯥꯏ ꯌꯥꯑꯣꯕꯥ ꯕꯤꯖꯤꯅꯦꯁ ꯑꯃꯥ ꯑꯣꯏꯍꯅꯒꯅꯤ? ꯃꯁꯤꯗꯥ ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁꯤꯡ ꯂꯥꯀꯏ, ꯃꯈꯣꯌ ꯑꯁꯤ ꯑꯆꯧꯕꯥ ꯀꯣꯔꯄꯣꯔꯦꯁꯟ ꯈꯛꯇꯒꯤ ꯑꯣꯏꯅꯥ ꯌꯥꯝꯅꯥ ꯂꯥꯡꯇꯛꯅꯍꯅꯕꯥ ꯅꯠꯠꯔꯒꯥ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯈꯔꯥ ꯄꯥꯝꯂꯕꯁꯨ, ꯇꯁꯦꯡꯕꯗꯤ ꯃꯈꯣꯌ ꯑꯁꯤ ꯑꯗꯣꯃꯒꯨꯝꯕꯥ ꯀ꯭ꯔꯤꯌꯦꯇꯔꯁꯤꯡꯒꯤꯗꯃꯛꯇꯥ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯃꯄꯥꯉ꯭ꯒꯜ ꯀꯅꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯃꯜ ꯍꯣꯡꯕꯥ ꯈꯨꯠꯂꯥꯌꯁꯤꯡꯒꯤ ꯃꯅꯨꯡꯗꯥ ꯑꯃꯅꯤ꯫ ꯒꯥꯏꯗꯂꯥꯏꯟ ꯑꯁꯤꯅꯥ ꯅꯍꯥꯀꯄꯨ ꯊꯧꯑꯣꯡ ꯄꯨꯝꯅꯃꯛ, ꯅꯍꯥꯛꯀꯤ ꯑꯍꯥꯅꯕꯥ ꯀꯦꯝꯄꯦꯟ ꯁꯦꯝꯕꯗꯒꯤ ꯍꯧꯔꯒꯥ ꯃꯦꯛꯁꯤꯃꯝ ꯔꯤꯇꯔꯅꯒꯤꯗꯃꯛꯇꯥ ꯑꯣꯞꯇꯤꯃꯥꯏꯖ ꯇꯧꯕꯐꯥꯎꯕꯥ, ꯄꯨꯝꯅꯃꯛ ꯑꯁꯤ ꯏꯆꯝ ꯆꯝꯕꯥ, ꯑꯦꯛꯁꯟ ꯂꯧꯈꯠꯄꯥ ꯌꯥꯕꯥ ꯃꯑꯣꯡꯗꯥ ꯆꯠꯍꯅꯒꯅꯤ꯫
ꯐꯥꯎꯟꯗꯦꯁꯟ ꯊꯝꯕꯥ: ꯅꯍꯥꯛꯅꯥ ꯁꯦꯜ ꯑꯃꯥ ꯊꯥꯗꯗ꯭ꯔꯤꯉꯩ ꯃꯃꯥꯡꯗꯥ꯫ ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁ ꯃꯦꯅꯦꯖꯔꯗꯥ ꯍꯀꯊꯦꯡꯅꯅꯥ ꯂꯥꯀꯄꯥ ꯑꯃꯁꯨꯡ "ꯕꯨꯁ꯭ꯠ ꯄꯣꯁ꯭ꯠ"ꯗꯥ ꯀ꯭ꯂꯤꯛ ꯇꯧꯕꯥ ꯑꯁꯤ ꯀꯃꯟ ꯑꯣꯏꯕꯥ ꯑꯁꯣꯌꯕꯥ ꯑꯃꯅꯤ꯫ ꯃꯥꯌꯄꯥꯛꯅꯥ ꯑꯦꯗ ꯀꯦꯝꯄꯦꯏꯟ ꯑꯃꯥ ꯅꯍꯥꯛꯅꯥ ꯑꯦꯗ ꯑꯗꯨ ꯃꯁꯥꯅꯥ ꯁꯦꯃꯖꯕꯥ ꯃꯇꯝ ꯀꯌꯥꯒꯤ ꯃꯃꯥꯡꯗꯒꯤ ꯍꯧꯏ꯫ ꯃꯁꯤ ꯑꯀꯅꯕꯥ ꯌꯨꯝꯐꯝ ꯑꯃꯗꯒꯤ ꯍꯧꯏ꯫
ꯅꯍꯥꯛꯀꯤ ꯄꯥꯟꯗꯝ (The Objective) ꯑꯗꯨ ꯂꯦꯄꯊꯣꯀꯎ ꯑꯗꯣꯝꯅꯥ ꯇꯁꯦꯡꯅꯥ ꯀꯔꯤ ꯐꯪꯅꯤꯡꯂꯤꯕꯒꯦ? "ꯍꯦꯟꯅꯥ ꯌꯣꯅꯕꯒꯤ ꯆꯥꯡ" ꯑꯁꯤ ꯑꯆꯧꯕꯥ ꯑꯄꯨꯅꯕꯥ ꯄꯥꯟꯗꯝ ꯑꯃꯅꯤ, ꯑꯗꯨꯕꯨ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯀꯦꯝꯄꯦꯅꯒꯤꯗꯃꯛꯇꯥ, ꯅꯍꯥꯛꯅꯥ ꯍꯦꯟꯅꯥ ꯑꯀꯛꯅꯕꯥ ꯑꯣꯏꯕꯥ ꯃꯊꯧ ꯇꯥꯏ꯫ ꯐꯦꯁꯕꯨꯀꯀꯤ ꯀꯦꯝꯄꯦꯟ ꯁ꯭ꯠꯔꯀꯆꯔ ꯑꯁꯤ ꯄꯥꯟꯗꯃꯁꯤꯡꯒꯤ ꯃꯅꯨꯡꯗꯥ ꯁꯦꯃꯈꯤꯕꯅꯤ, ꯑꯃꯁꯨꯡ ꯑꯆꯨꯝꯕꯥ ꯑꯃꯥ ꯈꯅꯕꯁꯤ ꯌꯥꯝꯅꯥ ꯃꯔꯨꯑꯣꯏ꯫ ꯃꯁꯥꯃꯀꯄꯨ ꯍꯪꯖꯕꯤꯌꯨ:
ꯕ꯭ꯔꯥꯟꯗ ꯑꯦꯋꯦꯌꯔꯅꯦꯁ: ꯑꯗꯣꯝꯅꯥ ꯑꯗꯣꯃꯒꯤ ꯀ꯭ꯔꯤꯌꯦꯇꯔ ꯕ꯭ꯔꯥꯟꯗ ꯑꯁꯤ ꯑꯅꯧꯕꯥ, ꯃꯔꯤ ꯂꯩꯅꯕꯥ ꯑꯣꯗꯤꯁꯟ ꯑꯃꯗꯥ ꯈꯉꯍꯅꯕꯥ ꯄꯥꯝꯕꯤꯕꯔꯥ? ꯇ꯭ꯔꯥꯐꯤꯛ: ꯅꯍꯥꯛꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯋꯦꯕꯁꯥꯏꯠ, ꯅꯍꯥꯛꯀꯤ ꯌꯨꯠꯌꯨꯕ ꯆꯦꯅꯦꯜ ꯅꯠꯠꯔꯒꯥ ꯑꯀꯛꯅꯕꯥ ꯂꯦꯟꯗꯤꯡ ꯄꯦꯖ ꯑꯃꯗꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯕꯨ ꯂꯃꯖꯤꯡꯕꯤꯕꯥ ꯄꯥꯝꯕꯤꯕ꯭ꯔꯥ? ꯑꯦꯉ꯭ꯒꯦꯖꯃꯦꯟꯇ: ꯀꯝꯝꯌꯨꯅꯤꯇꯤ ꯁꯦꯃꯒꯠꯅꯕꯥ ꯑꯀꯛꯅꯕꯥ ꯄꯣꯁ꯭ꯠ ꯑꯃꯗꯥ ꯀꯃꯦꯟꯇ, ꯁꯦꯌꯔ, ꯑꯃꯁꯨꯡ ꯂꯥꯏꯛ ꯍꯦꯟꯅꯥ ꯐꯪꯅꯤꯡꯕ꯭ꯔꯥ? ꯀꯅꯕꯔꯁꯅꯁꯤꯡ: ꯅꯍꯥꯛꯅꯥ ꯃꯤꯌꯥꯝꯅꯥ ꯑꯀꯛꯅꯕꯥ ꯑꯦꯛꯁꯟ ꯑꯃꯥ ꯂꯧꯕꯥ ꯄꯥꯝꯕꯤꯕ꯭ꯔꯥ, ꯃꯗꯨꯗꯤ ꯅꯍꯥꯛꯀꯤ ꯗꯤꯖꯤꯇꯦꯜ ꯄ꯭ꯔꯗꯛꯇ ꯑꯗꯨ ꯂꯧꯕꯥ, ꯅꯍꯥꯛꯀꯤ ꯄꯥꯎ-ꯆꯦꯗꯥ ꯁꯥꯏꯟ ꯑꯥꯞ ꯇꯧꯕꯥ, ꯅꯠꯠꯔꯒꯥ ꯀꯟꯁꯂꯇꯦꯁꯟ ꯑꯃꯥ ꯕꯨꯀꯤꯡ ꯇꯧꯕꯥ ꯄꯥꯝꯕꯤꯕ꯭ꯔꯥ?
ꯑꯌꯥꯝꯕꯥ ꯀ꯭ꯔꯤꯌꯦꯇꯔ ꯕꯤꯖꯤꯅꯦꯁꯁꯤꯡꯒꯤ ꯑꯣꯏꯅꯗꯤ, "ꯀꯟꯕꯔꯁꯟ" ꯅꯠꯠꯔꯒꯥ "ꯇ꯭ꯔꯥꯐꯤꯛ" ꯑꯁꯤ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯀꯃꯟ ꯑꯣꯏꯕꯥ ꯍꯧꯔꯀꯐꯝꯅꯤ꯫ ꯑꯀꯛꯅꯕꯥ ꯑꯣꯏꯌꯨ꯫ "ꯇ꯭ꯔꯥꯐꯤꯛ ꯐꯪꯍꯅꯕꯥ" ꯍꯥꯌꯕꯒꯤ ꯃꯍꯨꯠꯇꯥ, ꯅꯍꯥꯛꯀꯤ ꯄꯥꯟꯗꯝ ꯑꯁꯤ "ꯑꯩꯒꯤ ꯅꯨꯃꯤꯠ ꯈꯨꯗꯤꯡꯒꯤ ꯄꯥꯎ-ꯆꯦꯒꯤꯗꯃꯛ ꯑꯅꯧꯕꯥ ꯁꯥꯏꯟ-ꯑꯞ ꯵꯰ ꯐꯪꯍꯅꯕꯥ" ꯍꯥꯌꯕꯁꯤ ꯑꯣꯏꯕꯥ ꯌꯥꯏ꯫
ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣ ꯑꯗꯨ ꯃꯅꯨꯡ ꯑꯃꯁꯨꯡ ꯃꯄꯥꯟꯗꯥ ꯈꯉꯕꯤꯌꯨ꯫ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯑꯗꯨ ꯑꯔꯥꯅꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯗꯥ ꯎꯠꯂꯕꯗꯤ ꯁꯣꯌꯗꯅꯥ ꯆꯠꯀꯅꯤ꯫ ꯑꯗꯣꯝꯅꯥ ꯑꯗꯣꯃꯒꯤ ꯇꯥꯔꯒꯦꯠ ꯑꯣꯗꯤꯁꯟ ꯑꯗꯨ ꯄ꯭ꯔꯤꯁꯤꯁꯅꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯗꯤꯐꯥꯏꯟ ꯇꯧꯕꯥ ꯃꯊꯧ ꯇꯥꯏ꯫ ꯐꯦꯁꯕꯨꯀꯀꯤ ꯇꯥꯔꯒꯦꯇꯤꯡ ꯑꯣꯄꯁꯅꯁꯤꯡ ꯑꯁꯤ ꯊꯥꯖꯕꯥ ꯌꯥꯗꯕꯥ ꯃꯑꯣꯡꯗꯥ ꯑꯀꯨꯞꯄꯥ ꯃꯔꯣꯜ ꯂꯩ꯫ ꯅꯍꯥꯛꯅꯥ ꯃꯈꯥꯗꯥ ꯌꯨꯝꯐꯝ ꯑꯣꯏꯗꯨꯅꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯗꯥ ꯇꯥꯔꯒꯦꯠ ꯇꯧꯕꯥ ꯌꯥꯏ:
ꯗꯦꯃꯣꯒ꯭ꯔꯥꯐꯤꯛ: ꯆꯍꯤ, ꯖꯦꯟꯗꯔ, ꯃꯐꯝ, ꯂꯣꯜ꯫ ꯏꯟꯇꯔꯦꯁ꯭ꯇꯁꯤꯡ: ꯃꯈꯣꯌꯅꯥ ꯄꯥꯝꯂꯤꯕꯥ ꯄꯦꯖꯁꯤꯡ, ꯃꯈꯣꯌꯅꯥ ꯇꯨꯡ ꯏꯟꯗꯨꯅꯥ ꯆꯠꯂꯤꯕꯥ ꯍꯤꯔꯃꯁꯤꯡ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, "ꯒ꯭ꯔꯥꯐꯤꯛ ꯗꯤꯖꯥꯏꯟ," "ꯄꯔꯁꯣꯅꯦꯜ ꯐꯥꯏꯅꯥꯟꯁ," "ꯌꯣꯒꯥ")꯫ ꯂꯃꯆꯠ-ꯁꯥꯖꯠꯁꯤꯡ: ꯄꯔꯆꯦꯖ ꯕꯤꯍꯦꯕꯤꯌꯔꯁꯤꯡ, ꯗꯤꯚꯥꯏꯁ ꯁꯤꯖꯤꯟꯅꯕꯥ꯫ ꯀꯁ꯭ꯇꯝ ꯑꯣꯗꯤꯁꯅꯁꯤꯡ: ꯃꯁꯤ ꯅꯈꯣꯌꯒꯤ ꯒꯣꯄꯟ ꯈꯨꯠꯂꯥꯏꯅꯤ꯫ ꯅꯍꯥꯛꯅꯥ ꯍꯥꯟꯅꯅꯥ ꯈꯪꯂꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯗꯥ ꯇꯥꯔꯒꯦꯠ ꯇꯧꯕꯥ ꯌꯥꯏ, ꯃꯈꯣꯌ ꯑꯗꯨꯗꯤ: ꯅꯍꯥꯛꯀꯤ ꯋꯦꯕꯁꯥꯏꯠ ꯚꯤꯖꯤꯇꯔꯁꯤꯡ (ꯐꯦꯁꯕꯨꯛ ꯄꯤꯛꯁꯦꯜ ꯁꯤꯖꯤꯟꯅꯗꯨꯅꯥ)꯫ ꯅꯍꯥꯛꯀꯤ ꯏꯃꯦꯏꯜ ꯂꯤꯁ꯭ꯠ ꯑꯗꯨ꯫ ꯅꯍꯥꯛꯀꯤ ꯏꯟꯁꯇꯥꯒ꯭ꯔꯥꯝ ꯅꯠꯔꯒꯥ ꯐꯦꯁꯕꯨꯛ ꯀꯟꯇꯦꯟꯇꯀꯥ ꯂꯣꯌꯅꯅꯥ ꯑꯦꯉ꯭ꯒꯦꯖ ꯇꯧꯔꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡ꯫
ꯅꯍꯥꯛꯀꯤ ꯀꯁ꯭ꯇꯃꯔ ꯑꯣꯗꯤꯑꯣꯗꯥ ꯌꯨꯝꯐꯝ ꯑꯣꯏꯕꯥ "ꯂꯨꯀꯂꯥꯏꯛ ꯑꯣꯗꯤꯑꯣ" ꯑꯃꯥ ꯁꯦꯃꯗꯨꯅꯥ ꯍꯧꯒꯗꯕꯅꯤ꯫ ꯃꯁꯤꯅꯥ ꯐꯦꯁꯕꯨꯀꯇꯥ ꯅꯍꯥꯛꯀꯤ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯍꯧꯖꯤꯛ ꯂꯩꯔꯤꯕꯥ ꯐꯣꯂꯣꯋꯔꯁꯤꯡ ꯅꯠꯔꯒꯥ ꯀꯁ꯭ꯇꯃꯔꯁꯤꯡꯒꯥ ꯁ꯭ꯇꯦꯇꯤꯁ꯭ꯇꯤꯀꯦꯜ ꯑꯣꯏꯅꯥ ꯃꯥꯟꯅꯕꯥ ꯑꯅꯧꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡ ꯊꯤꯅꯕꯥ ꯍꯥꯌꯔꯤ, ꯃꯁꯤꯅꯥ ꯑꯌꯥꯝꯕꯅꯥ ꯀꯟꯕꯔꯁꯅꯒꯤ ꯆꯥꯡ ꯌꯥꯝꯅꯥ ꯋꯥꯡꯅꯥ ꯊꯣꯀꯍꯜꯂꯤ꯫
ꯅꯍꯥꯛꯀꯤ ꯑꯣꯐꯔ ꯑꯃꯁꯨꯡ ꯂꯦꯟꯗꯤꯡ ꯄꯦꯖ ꯑꯗꯨ ꯀ꯭ꯔꯥꯐ ꯇꯧꯕꯤꯌꯨ꯫ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯑꯁꯤ ꯋꯥꯁꯛ ꯑꯃꯅꯤ, ꯑꯃꯁꯨꯡ ꯅꯍꯥꯛꯀꯤ ꯂꯦꯟꯗꯤꯡ ꯄꯦꯖ ꯑꯁꯤ ꯅꯍꯥꯛꯅꯥ ꯋꯥꯁꯛ ꯑꯗꯨ ꯐꯪꯍꯅꯕꯥ ꯃꯐꯝ ꯑꯗꯨꯅꯤ꯫ ꯃꯈꯣꯌꯁꯤꯡ ꯑꯁꯤ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯦꯂꯥꯏꯟ ꯇꯧꯒꯗꯕꯅꯤ꯫ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯑꯗꯨꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯄ꯭ꯔꯤꯁꯦꯇꯁꯤꯡꯗꯥ 20%ꯒꯤ ꯗꯤꯁꯀꯥꯎꯟꯇ ꯄꯤꯔꯕꯗꯤ, ꯂꯦꯟꯗꯤꯡ ꯄꯦꯖ ꯑꯗꯨꯅꯥ ꯈꯨꯗꯛꯇꯥ ꯑꯣꯐꯔ ꯑꯗꯨ ꯃꯌꯦꯛ ꯁꯦꯡꯕꯥ "ꯍꯧꯖꯤꯛ ꯌꯣꯅꯕꯥ" ꯕꯇꯟ ꯑꯃꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄꯤꯒꯗꯕꯅꯤ꯫ ꯋꯥꯈꯜ ꯋꯥꯕꯥ ꯅꯠꯠꯔꯒꯥ ꯇꯞꯅꯥ ꯇꯞꯅꯥ ꯂꯣꯗ ꯇꯧꯕꯥ ꯄꯦꯖ ꯑꯃꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗꯀꯤ ꯆꯥꯗꯤꯡ ꯑꯗꯨ ꯃꯥꯡꯍꯅꯒꯅꯤ꯫ ꯁꯦꯟꯠꯔꯦꯜ ꯍꯕ ꯑꯃꯗꯥ ꯇ꯭ꯔꯥꯐꯤꯛ ꯊꯧꯕꯥ ꯀ꯭ꯔꯤꯌꯦꯇꯔꯁꯤꯡꯒꯤ ꯑꯣꯏꯅꯗꯤ, ꯁꯤꯃꯂꯦꯁꯒꯨꯝꯕꯥ ꯁ꯭ꯠꯔꯤꯃꯂꯥꯏꯟ ꯇꯨꯜ ꯑꯃꯥ ꯁꯤꯖꯤꯟꯅꯕꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯂꯤꯉ꯭ꯛ ꯄꯨꯝꯅꯃꯛ-ꯅꯍꯥꯛꯀꯤ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯅꯧꯕꯥ ꯌꯨꯠꯌꯨꯕ ꯚꯤꯗꯤꯑꯣꯗꯒꯤ ꯍꯧꯔꯒꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯅꯂꯥꯏꯟ ꯁ꯭ꯇꯣꯔ ꯐꯥꯑꯣꯕꯥ-ꯚꯤꯖꯤꯇꯔꯁꯤꯡꯕꯨ ꯏꯐꯦꯛꯇꯤꯕ ꯑꯣꯏꯅꯥ ꯑꯣꯟꯊꯣꯀꯄꯥ ꯉꯝꯕꯥ ꯁꯦꯡꯂꯕꯥ, ꯃꯣꯕꯥꯏꯜ-ꯐ꯭ꯔꯦꯟꯗꯂꯤ ꯄꯦꯖ ꯑꯃꯗꯥ ꯑꯣꯔꯒꯥꯅꯥꯏꯖ ꯇꯧꯕꯗꯥ ꯃꯇꯦꯡ ꯄꯥꯡꯒꯅꯤ꯫
ꯁ꯭ꯇꯦꯞ-ꯕꯥꯏ-ꯁ꯭ꯇꯦꯞ: ꯅꯍꯥꯛꯀꯤ ꯑꯍꯥꯅꯕꯥ ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗ ꯀꯦꯝꯄꯦꯟ ꯁꯦꯝꯕꯥ꯫ ꯍꯧꯖꯤꯛ ꯅꯍꯥꯛꯀꯤ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤ ꯑꯗꯨ ꯁꯦꯠ ꯇꯧꯔꯦ, ꯑꯦꯗꯁ ꯃꯦꯅꯦꯖꯔꯗꯥ ꯆꯠꯂꯁꯤ꯫ ꯏꯟꯇꯔꯐꯦꯁ ꯑꯁꯤꯅꯥ ꯁꯣꯀꯍꯜꯂꯣꯏꯗꯕꯅꯤ; ꯑꯩꯈꯣꯌꯅꯥ ꯈꯣꯡꯊꯥꯡ ꯈꯨꯗꯤꯡꯒꯤ ꯂꯧꯈꯠꯀꯅꯤ꯫
ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁ ꯃꯦꯅꯦꯖꯔꯗꯥ ꯆꯠꯂꯨ: business.facebook.com ꯗꯥ ꯆꯠꯂꯨ ꯑꯃꯁꯨꯡ "ꯑꯦꯗꯁ ꯃꯦꯅꯦꯖꯔ"ꯗꯥ ꯀ꯭ꯂꯤꯛ ꯇꯧ꯫ ꯀꯦꯝꯄꯦꯟ ꯑꯃꯥ ꯁꯦꯝꯃꯨ: ꯑꯉꯧꯕꯥ "+ ꯁꯦꯝꯃꯨ" ꯕꯇꯟ ꯑꯗꯨ ꯀ꯭ꯂꯤꯛ ꯇꯧꯔꯣ꯫ ꯑꯍꯥꯅꯕꯗꯥ ꯅꯍꯥꯛꯀꯤ ꯀꯦꯝꯄꯦꯅꯒꯤ ꯄꯥꯟꯗꯝ ꯑꯗꯨ ꯈꯅꯕꯤꯅꯕꯥ ꯍꯥꯌꯒꯅꯤ꯫ ꯅꯍꯥꯛꯅꯥ ꯍꯥꯟꯅꯥ ꯁꯦꯃꯗꯣꯛ-ꯁꯦꯃꯖꯤꯟ ꯇꯧꯈꯤꯕꯥ ꯑꯗꯨ ꯈꯜꯂꯨ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯀꯅꯕꯔꯁꯅꯁꯤꯡ, ꯇ꯭ꯔꯥꯐꯤꯛ)꯫ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯁꯦꯠ ꯑꯗꯨ ꯁꯦꯠ ꯇꯧ: ꯃꯁꯤꯗꯥ ꯅꯍꯥꯛꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣ, ꯕꯖꯦꯠ ꯑꯃꯁꯨꯡ ꯄ꯭ꯂꯦꯁꯃꯦꯟꯇꯁꯤꯡ ꯑꯗꯨ ꯂꯦꯄꯊꯣꯀꯏ꯫ ꯑꯣꯗꯤꯑꯣ: ꯅꯍꯥꯛꯅꯥ ꯁꯦꯝ ꯁꯥꯈꯤꯕꯥ ꯑꯀꯨꯞꯄꯥ ꯇꯥꯔꯒꯦꯇꯤꯡ ꯑꯗꯨ ꯏꯅꯄꯨꯠ ꯇꯧ꯫ ꯍꯦꯟꯅꯥ ꯐꯕꯥ ꯐꯂꯁꯤꯡ ꯐꯪꯅꯕꯒꯤꯗꯃꯛ ꯑꯄꯤꯀꯄꯥ, ꯌꯥꯝꯅꯥ ꯀꯨꯞꯅꯥ ꯁꯦꯝꯂꯕꯥ ꯑꯣꯗꯤꯑꯣ (ꯃꯤꯑꯣꯏ 50,000-500,000) ꯑꯃꯗꯒꯤ ꯍꯧꯒꯗꯕꯅꯤ꯫ ꯄ꯭ꯂꯦꯁꯃꯦꯟꯇꯁꯤꯡ: ꯍꯧꯔꯛꯂꯤꯕꯁꯤꯡꯒꯤ ꯑꯣꯏꯅꯗꯤ, "ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯄ꯭ꯂꯦꯁꯃꯦꯟꯇꯁꯤꯡ" ꯈꯜꯂꯨ꯫ ꯐꯦꯁꯕꯨꯀꯀꯤ ꯑꯦꯂꯒꯣꯔꯤꯊꯃꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯑꯗꯨ ꯎꯠꯅꯕꯥ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯃꯐꯃꯁꯤꯡ (ꯐꯦꯁꯕꯨꯛ ꯐꯤꯗ, ꯏꯟꯁꯇꯥꯒ꯭ꯔꯥꯝ ꯁ꯭ꯇꯣꯔꯤꯖ, ꯑꯁꯤꯅꯆꯤꯡꯕꯥ) ꯂꯦꯄꯊꯣꯀꯄꯤꯌꯨ꯫ ꯕꯖꯦꯠ & ꯁꯦꯗ꯭ꯌꯨꯜ: ꯅꯨꯃꯤꯠ ꯈꯨꯗꯤꯡꯒꯤ ꯅꯠꯠꯔꯒꯥ ꯄꯨꯟꯁꯤꯒꯤ ꯑꯣꯏꯅꯥ ꯕꯖꯦꯠ ꯑꯃꯥ ꯁꯦꯝꯃꯨ꯫ ꯑꯄꯤꯀꯄꯥ ꯍꯧꯔꯀꯎ! ꯅꯣꯡꯃꯒꯤ ꯑꯣꯏꯅꯥ ꯗꯣꯂꯔ ꯵-꯱꯰ꯒꯤ ꯕꯖꯦꯠ ꯑꯁꯤ ꯇꯦꯁ꯭ꯠ ꯇꯧꯅꯕꯒꯤꯗꯃꯛꯇꯥ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯁꯤꯖꯤꯟꯅꯩ꯫ ꯃꯇꯝ ꯄꯨꯝꯅꯃꯛꯇꯥ ꯇꯨꯡꯗꯥ ꯁ꯭ꯀꯦꯜ ꯇꯧꯕꯥ ꯌꯥꯏ꯫
ꯑꯗꯣꯃꯒꯤ ꯑꯦꯗ ꯁꯦꯝꯃꯨ: ꯃꯁꯤ ꯀ꯭ꯔꯤꯌꯦꯇꯤꯕ ꯑꯣꯏꯕꯥ ꯁꯔꯨꯛ ꯑꯗꯨꯅꯤ! ꯅꯍꯥꯛꯀꯤ ꯐꯣꯔꯃꯦꯠ (ꯁꯤꯉ꯭ꯒꯜ ꯏꯃꯦꯖ, ꯚꯤꯗꯤꯑꯣ, ꯀꯦꯔꯣꯁꯤꯜ) ꯈꯜꯂꯨ ꯑꯃꯁꯨꯡ ꯑꯦꯗ ꯑꯗꯨ ꯁꯦꯝꯃꯨ꯫ ꯃꯤꯗꯤꯌꯥ: ꯑꯋꯥꯡꯕꯥ ꯊꯥꯛꯀꯤ, [...]ꯃꯤꯠꯌꯦꯡ ꯆꯪꯕꯥ ꯚꯤꯖꯨꯑꯦꯜ ꯅꯠꯠꯔꯒꯥ ꯚꯤꯗꯤꯑꯣꯁꯤꯡ꯫ ꯚꯔꯇꯤꯀꯦꯜ (꯹:꯱꯶) ꯑꯁꯤꯅꯥ ꯃꯣꯕꯥꯏꯂꯒꯤꯗꯃꯛ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯊꯕꯛ ꯇꯧꯏ꯫ ꯄ꯭ꯔꯥꯏꯃꯥꯔꯤ ꯇꯦꯛꯁꯠ: ꯃꯁꯤ ꯅꯍꯥꯛꯀꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯄꯥꯎꯖꯦꯂꯅꯤ꯫ ꯃꯁꯤ ꯆꯨꯝꯅꯥ, ꯀꯥꯟꯅꯕꯥ ꯐꯪꯅꯕꯥ ꯑꯃꯁꯨꯡ ꯋꯥꯔꯤ ꯁꯥꯟꯅꯕꯒꯤ ꯈꯣꯟꯖꯦꯜ ꯑꯃꯗꯥ ꯏꯕꯤꯌꯨ꯫ ꯍꯦꯗꯂꯥꯏꯟ: ꯑꯄꯤꯀꯄꯥ, ꯄꯨꯛꯅꯤꯡ ꯆꯤꯡꯁꯤꯟꯅꯤꯡꯉꯥꯏ ꯑꯣꯏꯕꯥ ꯍꯦꯗꯂꯥꯏꯟ ꯑꯃꯅꯤ꯫ ꯃꯁꯛ ꯈꯪꯗꯣꯀꯄꯥ: ꯁꯞꯂꯤꯃꯦꯟꯇꯔꯤ ꯇꯦꯛꯁꯀꯤ ꯑꯄꯤꯀꯄꯥ ꯂꯥꯏꯟ ꯑꯃꯥ (ꯑꯣꯄꯁꯅꯦꯜ)꯫ ꯀꯣꯜ-ꯇꯨ-ꯑꯦꯛꯁꯟ (CTA) ꯕꯇꯟ: "ꯍꯦꯟꯅꯥ ꯈꯪꯖꯤꯅꯕꯤꯌꯨ," "ꯁꯥꯏꯟ ꯑꯥꯞ" ꯅꯠꯠꯔꯒꯥ "ꯍꯧꯖꯤꯛ ꯗꯣꯛꯌꯨꯃꯦꯟꯇ"ꯒꯨꯝꯕꯥ ꯃꯌꯦꯛ ꯁꯦꯡꯕꯥ CTA ꯑꯃꯥ ꯈꯜꯂꯨ꯫
ꯀꯟꯚꯥꯔꯠ ꯇꯧꯕꯥ ꯀꯝꯄꯤꯂꯤꯡ ꯑꯦꯗ ꯀ꯭ꯔꯤꯌꯦꯇꯤꯕ ꯀ꯭ꯔꯥꯐ ꯇꯧꯕꯥ꯫ ꯁꯣꯁꯤꯌꯦꯜ ꯃꯤꯗꯤꯌꯥꯒꯤ ꯅꯣꯡꯂꯩ ꯅꯨꯡꯁꯤꯠꯀꯤ ꯃꯥꯂꯦꯝ ꯑꯁꯤꯗꯥ ꯅꯍꯥꯛꯀꯤ ꯀ꯭ꯔꯤꯌꯦꯇꯤꯕ (ꯏꯃꯦꯖ ꯅꯠꯔꯒꯥ ꯚꯤꯗꯤꯑꯣ ꯑꯃꯁꯨꯡ ꯀꯣꯄꯤ) ꯑꯁꯤꯅꯥ ꯃꯤꯁꯤꯡꯕꯨ ꯁ꯭ꯛꯔꯣꯜ ꯇꯧꯕꯥ ꯂꯦꯄꯍꯜꯂꯤ꯫ ꯃꯁꯤ ꯈꯨꯗꯛꯇꯥ ꯔꯤꯖꯣꯅꯦꯠ ꯇꯧꯕꯥ ꯃꯊꯧ ꯇꯥꯏ꯫
ꯚꯤꯗꯤꯑꯣꯒꯤ ꯁꯛꯇꯤ꯫ ꯚꯤꯗꯤꯑꯣ ꯑꯁꯤ ꯐꯦꯁꯕꯨꯛ ꯑꯃꯁꯨꯡ ꯏꯟꯁꯇꯥꯒ꯭ꯔꯥꯃꯗꯥ ꯅꯤꯡꯊꯧ ꯑꯣꯏꯔꯤ꯫ ꯃꯁꯤ ꯍꯣꯂꯤꯋꯨꯗꯀꯤ ꯄ꯭ꯔꯣꯗꯛꯁꯟ ꯑꯃꯥ ꯑꯣꯏꯕꯒꯤ ꯃꯊꯧ ꯇꯥꯗꯦ꯫ ꯅꯍꯥꯛꯀꯤ ꯄꯣꯠꯊꯣꯛ ꯑꯗꯨꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯋꯥꯔꯤ ꯁꯥꯕꯥ, ꯊꯨꯅꯥ ꯇ꯭ꯌꯨꯇꯔꯤꯌꯔ ꯑꯃꯥ ꯎꯠꯄꯥ ꯅꯠꯠꯔꯒꯥ ꯇꯦꯁ꯭ꯇꯤꯃꯣꯅꯤꯑꯦꯜ ꯑꯃꯥ ꯁꯦꯌꯔ ꯇꯧꯕꯒꯤ ꯏꯆꯝ ꯆꯝꯕꯥ, ꯑꯆꯨꯝꯕꯥ ꯚꯤꯗꯤꯑꯣ ꯑꯃꯅꯥ ꯊꯥꯖꯕꯥ ꯌꯥꯗꯕꯥ ꯃꯑꯣꯡꯗꯥ ꯏꯐꯦꯛꯇꯤꯕ ꯑꯣꯏꯕꯥ ꯌꯥꯏ꯫ ꯑꯍꯥꯅꯕꯥ ꯁꯦꯀꯦꯟꯗ 3 ꯑꯁꯤ ꯌꯥꯝꯅꯥ ꯃꯔꯨꯑꯣꯏ-ꯅꯍꯥꯛꯀꯤ ꯚꯤꯎꯌꯔ ꯑꯗꯨ ꯈꯨꯗꯛꯇꯥ ꯍꯨꯛ ꯇꯧ꯫
ꯀꯅꯦꯛꯇ ꯇꯧꯕꯥ ꯀꯣꯄꯤ ꯑꯃꯥ ꯏꯕꯥ꯫ ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯀꯣꯄꯤ ꯑꯗꯨ ꯅꯍꯥꯛ, ꯀ꯭ꯔꯤꯌꯦꯇꯔꯗꯒꯤ ꯂꯥꯀꯄꯥ ꯑꯣꯏꯅꯥ ꯁꯣꯅꯕꯥ ꯇꯥꯏ꯫ ꯀꯣꯔꯄꯣꯔꯦꯠ ꯖꯔꯒꯟ ꯑꯁꯤꯗꯒꯤ ꯂꯥꯞꯅꯥ ꯂꯩꯌꯨ꯫ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣꯒꯤ ꯄꯦꯟ ꯄꯣꯏꯟꯇꯁꯤꯡ ꯅꯠꯠꯔꯒꯥ ꯑꯦꯁ꯭ꯄꯤꯔꯦꯁꯅꯁꯤꯡꯗꯥ ꯍꯀꯊꯦꯡꯅꯅꯥ ꯋꯥꯔꯤ ꯁꯥꯕꯤꯌꯨ꯫ ꯋꯥꯍꯪ ꯑꯃꯥ ꯍꯪꯕꯤꯌꯨ, ꯃꯥꯏꯛꯔꯣ-ꯁ꯭ꯇꯣꯔꯤ ꯑꯃꯥ ꯍꯥꯌꯕꯤꯌꯨ ꯑꯃꯁꯨꯡ ꯃꯈꯣꯌꯗꯥ ꯐꯪꯒꯗꯕꯥ ꯀꯥꯟꯅꯕꯥ ꯑꯗꯨꯗꯥ ꯃꯤꯠꯌꯦꯡ ꯊꯝꯃꯨ꯫ ꯃꯈꯣꯌꯅꯥ ꯀꯔꯤꯒꯤ ꯃꯤꯠꯌꯦꯡ ꯆꯪꯒꯗꯒꯦ?
ꯑꯦ/ꯕꯤ ꯇꯦꯁ꯭ꯇꯤꯡ ꯑꯁꯤ ꯅꯟ-ꯅꯦꯒꯣꯁꯤꯌꯦꯕꯜ ꯑꯣꯏ꯫ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯊꯕꯛ ꯇꯧꯒꯗꯕꯥ ꯊꯕꯛ ꯑꯗꯨ ꯅꯍꯥꯛꯅꯥ ꯈꯪꯂꯦ ꯍꯥꯌꯅꯥ ꯀꯩꯗꯧꯉꯩꯗꯥ ꯂꯧꯔꯣꯏꯗꯕꯅꯤ꯫ ꯃꯇꯝ ꯄꯨꯝꯅꯃꯛꯇꯥ ꯇꯦꯁ꯭ꯠ ꯇꯧꯗꯨꯅꯥ ꯂꯩꯌꯨ꯫ ꯚꯦꯔꯤꯑꯦꯕꯜ ꯑꯃꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯍꯣꯡꯗꯣꯛ ꯍꯣꯡꯖꯤꯟ ꯇꯧꯔꯕꯥ ꯑꯦꯗ ꯑꯃꯒꯤ ꯚꯔꯁꯟ ꯑꯅꯤ ꯆꯠꯂꯨ-ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯆꯞ ꯃꯥꯟꯅꯕꯥ ꯚꯤꯗꯤꯑꯣ ꯑꯗꯨꯕꯨ ꯇꯣꯉꯥꯅꯕꯥ ꯍꯦꯗꯂꯥꯏꯟ ꯑꯅꯤꯒꯥ ꯂꯣꯌꯅꯅꯥ꯫ ꯅꯨꯃꯤꯠ ꯈꯔꯅꯤꯒꯤ ꯃꯇꯨꯡꯗꯥ, ꯔꯤꯖꯜꯇ ꯑꯃꯗꯥ ꯀꯔꯝꯕꯥ ꯑꯦꯗ ꯑꯗꯨꯅꯥ ꯍꯦꯟꯅꯥ ꯅꯦꯝꯕꯥ ꯃꯃꯜ ꯂꯩꯕꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯌꯦꯡꯎ꯫ ꯑꯟꯗꯔꯄꯥꯔꯐꯣꯔꯃꯤꯡ ꯑꯦꯗ ꯑꯗꯨ ꯑꯣꯐ ꯇꯧ ꯑꯃꯁꯨꯡ ꯃꯥꯏꯄꯥꯛꯂꯕꯥ ꯃꯇꯨꯡꯗꯥ ꯍꯦꯟꯅꯥ ꯕꯖꯦꯠ ꯊꯝꯃꯨ꯫ ꯃꯁꯤꯅꯥ ꯃꯇꯃꯒꯤ ꯃꯇꯨꯡ ꯏꯟꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯀꯦꯝꯄꯦꯅꯁꯤꯡ ꯑꯗꯨ ꯀꯔꯝꯅꯥ ꯑꯣꯞꯇꯤꯃꯥꯏꯖ ꯇꯧꯕꯒꯦ ꯍꯥꯌꯕꯗꯨꯅꯤ꯫ ꯅꯍꯥꯛꯅꯥ ꯇꯣꯉꯥꯟ-ꯇꯣꯉꯥꯅꯕꯥ ꯂꯦꯟꯗꯤꯡ ꯄꯦꯖꯁꯤꯡ ꯐꯥꯎꯕꯥ ꯇꯦꯁ꯭ꯠ ꯇꯧꯕꯥ ꯌꯥꯏ, ꯃꯗꯨꯗꯤ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯅꯂꯥꯏꯟ ꯁ꯭ꯇꯣꯔꯗꯥ ꯍꯀꯊꯦꯡꯅꯅꯥ ꯂꯤꯉ꯭ꯛ ꯑꯃꯥ ꯅꯍꯥꯛꯀꯤ ꯁꯤꯃꯂꯦꯁ ꯕꯥꯏꯑꯣ ꯄꯦꯖꯗꯥ ꯂꯤꯉ꯭ꯛ ꯑꯃꯒꯥ ꯆꯥꯡꯗꯝꯅꯗꯨꯅꯥ ꯀꯅꯥꯅꯥ ꯍꯦꯟꯅꯥ ꯑꯦꯉ꯭ꯒꯦꯖꯃꯦꯟꯇ ꯊꯧꯒꯠꯂꯤꯕꯅꯣ ꯍꯥꯌꯕꯗꯨ ꯌꯦꯡꯕꯗꯥ꯫
ꯃꯥꯌ ꯄꯥꯀꯄꯥ ꯃꯥꯄꯜ ꯑꯃꯁꯨꯡ ꯅꯍꯥꯛꯀꯤ ꯀꯦꯝꯄꯦꯅꯁꯤꯡ ꯑꯣꯞꯇꯤꯃꯥꯏꯖ ꯇꯧꯕꯥ꯫ ꯑꯦꯗ ꯑꯗꯨ ꯂꯥꯏꯕ ꯑꯣꯏꯔꯕꯥ ꯃꯇꯨꯡꯗꯥ ꯅꯍꯥꯛꯀꯤ ꯊꯕꯛ ꯑꯗꯨ ꯇꯧꯕꯥ ꯉꯃꯗꯦ꯫ ꯑꯁꯦꯡꯕꯥ ꯃꯦꯖꯤꯛ ꯑꯗꯨ ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁꯇꯥ ꯊꯣꯀꯏ꯫
ꯌꯦꯡꯒꯗꯕꯥ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯃꯦꯠꯔꯤꯀꯁꯤꯡ꯫ "ꯂꯥꯏꯛ"ꯒꯨꯝꯕꯥ ꯚꯦꯅꯤꯇꯤ ꯃꯦꯠꯔꯤꯀꯁꯤꯡꯗꯥ ꯃꯥꯡꯍꯜꯂꯣꯏꯗꯕꯅꯤ꯫ ꯅꯍꯥꯛꯀꯤ ꯕ꯭ꯌꯨꯖꯤꯅꯦꯁꯇꯥ ꯏꯝꯄꯦꯛꯇ ꯇꯧꯔꯤꯕꯥ ꯃꯁꯤꯡ ꯑꯗꯨꯗꯥ ꯃꯤꯠꯌꯦꯡ ꯊꯝꯃꯨ:
ꯔꯤꯖꯜꯇ ꯑꯃꯗꯥ ꯆꯪꯕꯥ ꯃꯃꯜ (CPR): ꯅꯍꯥꯛꯅꯥ ꯀꯅꯕꯔꯁꯟ ꯈꯨꯗꯤꯡꯃꯛꯀꯤ ꯑꯣꯏꯅꯥ ꯀꯌꯥ ꯌꯥꯝꯅꯥ ꯄꯤꯕꯒꯦ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯅꯤꯎꯖꯂꯦꯇꯔ ꯁꯥꯏꯟ-ꯑꯞ ꯑꯃꯗꯥ $5)꯫ ꯃꯁꯤ ꯑꯗꯣꯃꯒꯤ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯃꯦꯠꯔꯤꯛꯅꯤ꯫ ꯀ꯭ꯂꯤꯛ-ꯊ꯭ꯔꯨ ꯔꯦꯠ (CTR): ꯅꯍꯥꯛꯀꯤ ꯑꯦꯗ ꯑꯗꯨ ꯎꯔꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯗꯨꯗꯥ ꯀ꯭ꯂꯤꯛ ꯇꯧꯔꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯒꯤ ꯆꯥꯗꯥ꯫ ꯂꯣ ꯁꯤ.ꯇꯤ.ꯑꯥꯔ.ꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯀ꯭ꯔꯤꯌꯦꯇꯤꯕ ꯑꯗꯨ ꯔꯦꯖꯣꯅꯦꯠ ꯇꯧꯗꯦ ꯍꯥꯌꯕꯅꯤ꯫ ꯔꯤꯇꯔꯟ ꯑꯣꯟ ꯑꯦꯗ ꯁ꯭ꯄꯦꯟꯗ (ꯑꯥꯔ.ꯑꯣ.ꯑꯦ.ꯑꯦꯁ.): ꯁꯦꯂꯁ ꯀꯦꯝꯄꯦꯅꯁꯤꯡꯒꯤ ꯑꯣꯏꯅꯗꯤ ꯃꯁꯤ ꯌꯥꯝꯅꯥ ꯃꯔꯨꯑꯣꯏ꯫ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯅꯍꯥꯛꯅꯥ ꯗꯣꯂꯔ ꯱꯰꯰ ꯆꯥꯗꯤꯡ ꯇꯧꯔꯒꯥ ꯗꯣꯂꯔ ꯵꯰꯰ ꯁꯦꯃꯒꯠꯂꯕꯗꯤ ꯅꯍꯥꯛꯀꯤ ROAS ꯑꯁꯤ ꯵x ꯑꯣꯏꯒꯅꯤ꯫
ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯑꯣꯞꯇꯤꯃꯥꯏꯖ ꯇꯧꯒꯗꯒꯦ꯫ ꯅꯍꯥꯛꯀꯤ ꯗꯦꯇꯥꯗꯥ ꯌꯨꯝꯐꯝ ꯑꯣꯏꯗꯨꯅꯥ, ꯋꯥꯈꯜ ꯇꯥꯕꯥ ꯋꯥꯔꯦꯄꯁꯤꯡ ꯂꯧꯕꯤꯌꯨ:
ꯀꯔꯤꯒꯨꯝꯕꯥ ꯅꯍꯥꯛꯀꯤ CTR ꯑꯗꯨ ꯅꯦꯝꯂꯕꯗꯤ, ꯑꯅꯧꯕꯥ ꯑꯦꯗ ꯀ꯭ꯔꯤꯌꯦꯇꯤꯚ ꯑꯣꯏꯅꯥ ꯍꯣꯠꯅꯧ꯫ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯅꯍꯥꯛꯀꯤ CPR ꯑꯗꯨ ꯋꯥꯡꯈꯠꯂꯕꯗꯤ, ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣ ꯇꯥꯔꯒꯦꯇꯤꯡ ꯑꯗꯨ ꯔꯤꯐꯥꯏꯟꯅꯥ ꯅꯠꯠꯔꯒꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯐꯔ ꯑꯗꯨ ꯑꯦꯗꯖꯁ꯭ꯠ ꯇꯧ꯫ ꯀꯔꯤꯒꯨꯝꯕꯥ ꯑꯦꯗ ꯑꯃꯅꯥ ꯐꯖꯅꯥ ꯄꯥꯡꯊꯣꯛꯂꯕꯗꯤ, ꯃꯗꯨꯒꯤ ꯕꯖꯦꯠ ꯑꯗꯨ ꯇꯞꯅꯥ ꯇꯞꯅꯥ ꯍꯦꯅꯒꯠꯍꯅꯒꯗꯕꯅꯤ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯅꯨꯃꯤꯠ ꯈꯔꯅꯤꯒꯤ ꯃꯅꯨꯡꯗꯥ 15-20%)꯫
ꯅꯤꯡꯁꯤꯡꯕꯤꯌꯨ, ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁꯤꯡ ꯆꯠꯄꯥ ꯑꯁꯤ ꯏꯇꯤꯔꯦꯇꯤꯕ ꯄ꯭ꯔꯣꯁꯦꯁ ꯑꯃꯅꯤ꯫ ꯃꯁꯤ ꯇꯦꯁ꯭ꯠ ꯇꯧꯕꯥ, ꯇꯝꯕꯥ ꯑꯃꯁꯨꯡ ꯂꯦꯞꯇꯅꯥ ꯑꯍꯣꯡꯕꯥ ꯄꯨꯔꯀꯄꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯣꯏꯔꯤ꯫
ꯅꯍꯥꯛꯀꯤ ꯀ꯭ꯔꯤꯌꯦꯇꯔ ꯕꯤꯖꯤꯅꯦꯁꯀꯤꯗꯃꯛ ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁꯤꯡ ꯆꯂꯥꯏꯕꯥ ꯍꯥꯌꯕꯁꯤ ꯑꯆꯧꯕꯥ ꯕꯖꯦꯠ ꯑꯃꯥ ꯂꯩꯕꯅꯤ; ꯃꯁꯤ ꯁ꯭ꯃꯥꯔꯠ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤ ꯑꯃꯥ ꯂꯩꯕꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯣꯏꯔꯤ꯫ ꯅꯍꯥꯛꯀꯤ ꯄꯥꯟꯗꯃꯁꯤꯡ ꯂꯦꯄꯊꯣꯛꯇꯨꯅꯥ, ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣꯁꯤꯡꯕꯨ ꯂꯧꯁꯤꯟꯗꯨꯅꯥ, ꯑꯆꯨꯝꯕꯥ ꯀꯟꯇꯦꯟꯇ ꯁꯦꯃꯗꯨꯅꯥ, ꯑꯃꯁꯨꯡ ꯅꯍꯥꯛꯀꯤ ꯔꯤꯖꯜꯇꯁꯤꯡ ꯑꯗꯨ ꯅꯤꯡꯊꯤꯅꯥ ꯇ꯭ꯔꯦꯛ ꯇꯧꯗꯨꯅꯥ, ꯅꯍꯥꯛꯅꯥ ꯁꯛꯇꯤ ꯂꯩꯕꯥ ꯈꯨꯠꯂꯥꯌ ꯑꯁꯤ ꯁꯤꯖꯤꯟꯅꯗꯨꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯑꯣꯗꯤꯑꯣ ꯍꯦꯅꯒꯠꯍꯅꯕꯥ, ꯅꯍꯥꯛꯀꯤ ꯁꯦꯟꯊꯣꯛ ꯍꯦꯅꯒꯠꯍꯅꯕꯥ ꯑꯃꯁꯨꯡ ꯍꯦꯟꯅꯥ ꯂꯥꯟꯊꯦꯡꯅꯕꯥ ꯉꯝꯕꯥ ꯕꯤꯖꯤꯅꯦꯁ ꯑꯃꯥ ꯁꯦꯃꯒꯠꯄꯥ ꯉꯃꯒꯅꯤ꯫ ꯑꯗꯣꯃꯒꯤ ꯑꯈꯟꯅꯕꯥ ꯈꯣꯟꯖꯦꯜ ꯑꯃꯥ ꯂꯩꯔꯤ ꯑꯃꯁꯨꯡ ꯃꯤꯌꯥꯝꯅꯥ ꯄꯥꯝꯂꯤꯕꯥ ꯄꯣꯠꯊꯣꯛ ꯑꯃꯥ ꯂꯩꯔꯤ-ꯍꯧꯖꯤꯛꯇꯤ ꯃꯈꯣꯌꯅꯥ ꯃꯁꯤ ꯁꯣꯏꯗꯅꯥ ꯎꯕꯥ ꯃꯇꯝ ꯑꯣꯏꯔꯦ꯫ ꯃꯊꯪꯒꯤ ꯈꯣꯡꯊꯥꯡ ꯂꯧꯈꯠꯅꯕꯥ ꯁꯦꯝ ꯁꯥꯔꯦꯕꯔꯥ? ꯉꯁꯤ ꯐꯦꯁꯕꯨꯛ ꯑꯦꯗꯁ ꯃꯦꯅꯦꯖꯔ ꯍꯥꯡꯗꯣꯀꯎ, ꯑꯄꯤꯀꯄꯥ ꯕꯖꯦꯠ ꯑꯃꯥ ꯁꯦꯝꯃꯨ, ꯑꯃꯁꯨꯡ ꯅꯍꯥꯛꯀꯤ ꯑꯍꯥꯅꯕꯥ ꯇꯦꯁ꯭ꯠ ꯑꯗꯨ ꯄꯥꯡꯊꯣꯀꯎ꯫ ꯇꯝꯅꯕꯒꯤ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯄꯥꯝꯕꯩꯗꯤ ꯇꯧꯕꯅꯤ꯫
