Sosiyete ka jago diɲɛ kɔnɔ, an b’a daminɛ ka fɛn caman wuli ka bɔ an sinsincogo la. Marka minnu ye ɲɛtaa sɔrɔ kosɛbɛ sosiyetew kɔnɔ, olu dɔw bɛ ka u ɲɛsin kunnafonidilanw ma walasa ka jamanadenw diyabɔ, ka taa u sen don nisɛ sigidaw la minnu sen bɛ kosɛbɛ. I n’a fɔ Paula Perez, Feeling Seen Studio sigibaga ani Oatly ka Social Content Specialist kɔrɔ, y’a fɔ Sprout ye cogo min na kɔsa in na webinar dɔ senfɛ, “Ne hakili la kɛrɛnkɛrɛnnenya la sisan, a bɛɛ bɛ niche de kan.”. Perez ye seko ni dɔnko dɔn ka ɲɛsin sigida nisɛw ma, ka taamasiyɛnw jɔ tugubaga cɛsirilenw ka jɛkulu kɛrɛfɛ. An ye kuma ta ka taa a fɛ ni Perez ye walasa k’a ɲɛfɔ cogo min na i bɛ se ka mikro-culturew bila jɔyɔrɔ fɔlɔ la ani k’i ka sigidako fɛɛrɛ tigɛli kɛ ka taa i ka lamɛnnikɛlaw laɲini minnu sen bɛ u sen don kosɛbɛ. Niche audience ye mun ye? Ani mun na i ka marka mago bɛ dɔ la Nisɛ lamɛnnikɛlaw ye sigida fitininw ye minnu ka teli ka sigi senkan ɲɛnajɛ kɛrɛnkɛrɛnnenw, diyanyekow walima kɛwale kɛrɛnkɛrɛnnenw lamini na. I n’a fɔ Perez y’a fɔ cogo min na; “nisɛ sigida ye mɔgɔw kulu dɔrɔn de ye minnu sirilen bɛ ɲɔgɔn na ni nafa kelen ye.” O sigidaw bɛ se ka kɛ fɛn caman ye. A ka waati la Oatly, Perez ye lamɛnnikɛlaw sɔrɔ minnu tun bɛ “wotoro boli kanubagaw, dumunikɛlaw ani baristaw.” K’a sɔrɔ bi bi in na a bɛ baara kɛ ni sɛbɛnnikɛlaw ni sigidamɔgɔw ye minnu bɛ BookTok lamini. Sariya kelen t’a la min bɛ lamɛnnikɛlaw walima sigida nisɛ dɔ ɲɛfɔ. Nka Perez ko u ɲɛfɔli ka teli ka kɛ sababu ye ka fɛn dɔ dɔgɔya min b’a to o lamɛnbagaw bɛ danfara don u ni ɲɔgɔn cɛ— “o bɛ dɛmɛ ka kɛ ni yɔrɔ ye ani ka kɛ kɛrɛnkɛrɛnnen ye i n’a fɔ a bɛ se ka kɛ cogo min na ni a bɛ tali kɛ sigida lamɛnni fɛɛrɛ dɔ jɔli la.” Ni a kɛra ka ɲɛ, nin micro-targeting sugu in bɛ se ka nafabaw lase markaw ma bi réseau sociaux mankan cɛma. Niche marketing bɛ se k’aw dɛmɛ ka jɛɲɔgɔnya juguw sigi ni sannikɛlaw ye minnu ka ŋaniya ka bon ani ka ɲɔgɔndan kɛcogo di aw ma. Sprout’s Q1 2026 Pulse Survey ka fɔ la, kunnafoni minnu sinsinnen bɛ sigida kan, olu ye kunnafoni suguya filanan ye min ka di kosɛbɛ, feerekɛlaw b’a fɛ ka min ye ka bɔ fɛnw na minnu bɛ sosiyetew kan. Ni i kumana sigida nisɛw fɛ i ka taamasiyɛn bɛ se ka to a cogo la ani ka sigida caman jɔ minnu bɛ u sen don a la kosɛbɛ, ni sababu jɛlenw ye walasa k’u magow ɲɛ.
Niche jumɛn ka kan ni i ka marka ka fanga ye? Nin fɛɛrɛ saba in b’a ɲɛfɔ cogo min na i bɛ se k’a dɔn nisɛ lamɛnnikɛlaw minnu nafa ka bon kosɛbɛ i ka marka la. Ni i y’i sinsin fɛntigiya ɲɔgɔndan kan, lamɛnnikɛlaw ka bonya seko kan ani yɔrɔ lankolon min na sigidamɔgɔw tɛ u sen don a la kaban, i bɛ se ka lamɛnnikɛla nisɛ damadɔw bɔ kɛnɛ kan minnu ka kan n’i ka taamasiyɛn ye. 1. Marka sigicogo Fɔlɔ k’i yɛrɛ ɲininka ni lamɛnnikɛlaw nisɛti dɔ b’u janto i ka nafa jɔnjɔnw na. O bɛ se ka ɲɛsin i ka sabatili layidu ma, i ka cidenyabaara fɔcogo ma walima i ka taamasiyɛn ka ethos ma, ka kɛɲɛ ni lamɛnnikɛla kelen-kelen bɛɛ ka hakilinaw ye. I n’a fɔ nɔnɔmafɛn wɛrɛ, Oatly ka nafa jɔnjɔn dɔ ye ka kɛ sogo-to-fɛn wɛrɛ ye. Ni u ye kɔnɔkow da minnu ɲɛsinnen bɛ sogo-tobaliw ma fɔlɔ, u bɛ se ka Oatly lase suguba dɔ ma, lamɛnnikɛlaw bɛ bɛn kosɛbɛ yɔrɔ min na, u bɛ min di.
2. Bonya seko Fɛn filanan ye bonya seko ye. Yala baro hakɛ bɛ ka caya o yɔrɔ in kɔnɔ wa? Yala mɔgɔ caman bɛ ka u sen don o sigida la walima ka tugu o kɔ wa? Oatly ka san 2025 kanpaɲi dɔ min tun ɲɛsinnen bɛ niche lamɛnnikɛlaw ma, o kɛra jɛkafɔ ye ni Angletɛri grime artist Giggs ye. Nin kanpaɲi in kumana Angletɛri kiliyanw fɛ k’a ɲɛsin u yɛrɛ ma, wa a ye dɛmɛ don fɛn dɔ bɔli la Oatly custard kama, n’o ye fɛn ye min ka di kosɛbɛ o mara kɔnɔ. Oatly ni Giggs ka jɛkafɔ kɛlen kɔ, a sera fana ka kuma Lɔndurukaw fɛ IRL ka taamasiyɛnw waleyali ɲɛnajɛ dɔ sababu fɛ.
Nin kɛra sababu ye Oatly bolo ka sugu dɔ laɲini min bɛ bonya kosɛbɛ — u ka Angletɛri lamɛnbagaw, ani grime kanubagaw ka jɛkulu niche Angletɛri — ni kan ye min dalen bɛ a la, min sigilen don sigida la. Giggs sera k’a ka dannaya juru don Oatly la u ka jɛkafɔ fɛ, ka sɔrɔ fana ka kunnafoni kɛrɛnkɛrɛnnenw dilan o taamasiyɛn in kama. 3. Yɔrɔ lankolon Niche targeting framework yɔrɔ laban bɛ tali kɛ yɔrɔ finman walima yɔrɔ lankolon na. Aw k’aw yɛrɛ ɲininka n’aw ka ɲɔgɔndankɛlaw dɔ bɛ ka kuma nin nisɛ jɛkulu in fɛ kaban. Oatly ka kanpaɲi wɛrɛ la min kɛra kɔsa in na, Oatly Barista sugu labɛnbaga dɔ min bɛ Chicago, o bɛ taa n’a abuelo (a bɛnbakɛ) ye dugu kɔnɔ walasa ka kafe kɛrɛnkɛrɛnnen dɔ nɛnɛ. A ka ca ni kɔnɔkow ye minnu bɛ kɛ yɔrɔnin kelen dɔrɔn, nin kanpaɲi in b’a to Oatly k’a jira cogo min na a ka fɛn dilannen bɛ se ka diya jamanaden kɔrɔw ye, o bɛ se ka kɛ sababu ye ka nin taamasiyɛn in jira lamɛnnikɛla nisɛ kura bɛɛ la, minnu tɛ kuma u ka ɲɔgɔndan fɛ sisan.
Niche audiences sɔrɔcogo ani k’u laɲini cogo min na réseaux sociaux kan Sisan, i ye karamɔgɔya koloma faamuya a lamini nanisɛ lamɛnnikɛlaw dɔnni, i ka kan k’a lajɛ cogo min na i bɛ se ka nin nisɛ lamɛnbagaw bɔ kɛnɛ kan i yɛrɛ ye. I ka marka ka yɔrɔ sɔrɔli ye wale ye min bɛ wuli, nka fɛɛrɛ minnu bɛ duguma, olu bɛɛ bɛ lamini i lamɛnbagaw kunbɛnni na u bɛ yɔrɔ min na ani k’a faamu i ka taamasiyɛn bɛ se ka min di u ma. Baara kɛ ni hakilinaw ye minnu bɛ sɔrɔ kumasenw kan minnu bɛ bɔ mɔgɔw ka lamɛnni na Lamɛnnikɛlaw ka hakilinaw lajɛli lamɛnni fɛ sigida la, o bɛ baro kɛrɛfɛtaw jira n’i ka kiliyan kɔrɔw ye minnu bɛ se ka sigida kɛrɛnkɛrɛnnenw jira i ka tugubagaw kɔnɔ. Nin ye fɛɛrɛ fɔlɔ ye min nafa ka bon kosɛbɛ n’i bɛ nisɛ lamɛnnikɛlaw ɲini, wa a nafa ka bon kɛrɛnkɛrɛnnenya la n’i bɛ ka jatebɔsɛbɛn dɔ ɲɛminɛ. Perez ka fɔ la, "Markaw ka kan k’a dabila k’a miiri ko lamɛnnikɛlaw bɛna u janto u yɛrɛ la dɔrɔn bawo kɔnɔkow bɛ bɔ marka jatebɔsɛbɛn dɔ la. Ni fɛn dɔ bɛ yen, o ye fɛn ye min bɛ se ka dabila san 2026! Mɔgɔw b’a dɔn ko i bɛ yen ka feereli kɛ, wa u b’a fɛ k’a dɔn min bɛ o kɔnɔ u ye.”. Nisɛ laɲini ɲɛtaa bɛ ɲinini caman de wajibiya ani ka i lamɛnbagaw faamuya kosɛbɛ; a ka gɛlɛn tiɲɛ na ka kuma sigida dɔ fɛ n’i ma baara don a kɔnɔ walasa k’u faamuya ka ɲɛ. Perez b’a ɲini aw fɛ aw ka hakilinaw ta k’a ɲɛsin kuma fɔlenw ma sigida kɔnɔkow kan, minnu ɲɛsinnen bɛ fɛn dilannenw ka hakilinaw ma, dabɔbagaw ka baara kɛ ni minnu ye ani kɔnɔkow cogoyaw. O kɔfɛ, marka jatebɔ ɲɛmɔgɔw bɛ se ka baara kɛ ni o hakilinaw ye walasa ka fɛn caman di u ka nisɛ lamɛnbagaw ma. I n’a fɔ Perez y’a ɲɛfɔ cogo min na, “Marka minnu b’a fɛ ka se ka don sigida kɛrɛnkɛrɛnnenw na, olu ka kan ka fɛnw di ka tɛmɛ u dankan kan, o kɔfɛ—ɲɛnajɛ cogo la, ka se ka cogoya danmadɔw sɔrɔ walima baarakɛminɛnw walasa k’u dɛmɛ k’u ka laɲiniw dafa.”. Sosiyete ka lamɛnni bɛ fɛɛrɛ fɔlɔ nafama di walasa ka sigida dɔ b’a fɛ min na, o faamuya. I b’a kalan u fɛ k’a ɲɛsin u ma ani k’a faamu u bɛ min kɛ i ka marka la kaban. Ni i y’a daminɛ ka lamɛnni kɛ, fɛɛrɛ damadɔ bɛ yen i bɛ se ka fɛɛrɛ minnu tigɛ i ka kunnafoniw kan. Ni AI-powered social listening tool ye, i n’a fɔ Sprout, i bɛ se k’i ka social listening data filɛ ka da dusukunnataw ni diyanyeko dɔw kan, ka mankan bɔ kɛnɛ kan ani ka sigidaw ni barow dɔgɔya minnu bɛ se ka nafa caman lase i ka brand ma. Aw ye aw sinsin sigida ka hakilinaw kan Ni i bɛ nisɛ sigidaw ɲini, i man teli k’i ka ɲinini daminɛ ka bɔ fɛn fɔlɔ la. Aw ye aw sinsin sigida hakilinaw kan minnu bɛ aw bolo kaban ka bɔ aw nɔfɛmɔgɔw fɛ, ani ka baara kɛ ni o barow ye walasa ka misaliw jateminɛ minnu bɛ jira aw lamɛnbagaw ka yɔrɔw la. O misaliba dɔ ye Oatly ka fɛɛrɛ ye u lamɛnbaga dɔ la, n’o ye Numukɛ sogo dunbali ni nakɔfɛnw dunbagaw ka jɛkulu ye. Perez y’a ɲɛfɔ ko: “An y’a daminɛ k’a kɔlɔsi ko hali ni sogo dunbaliya bɛɛ lajɛlen nafa dɔgɔyara, barow tun bɛ ka caya ka taa a fɛ Numukɛw ka sogo dunbaliya jɛkulu kɔnɔ.An ye sɛgɛsɛgɛlibaw fana lajɛ, i n’a fɔ Pew Research Center ka sɛgɛsɛgɛli min y’a jira ko Ameriki mɔgɔ nɛrɛma 8% ye sogo dunbaliw ye walima nakɔfɛnw dunbaliw, n’i y’a suma ni jamanaden bɛɛ lajɛlen 3% dɔrɔn ye.”. O lamɛnnikɛla in dɔnni kɔfɛ, u y’a daminɛ ka hakilinaw bɔ kɛnɛ kan minnu bɛ sigida lamini. O tun ye k’i janto dabɔbaa kelen-kelen bɛɛ la yɔrɔ kɔnɔ. "Ni an y’a ye ko an bɛ yɔrɔ in dɔn, an ye jɛɲɔgɔnyaw jɔli bila jɔyɔrɔ fɔlɔ la, ni nilifɛnw dili ye ani ka sigida ko kɛtaw dɛmɛ.An ka sigida jɛkulu yɛrɛ ye dabɔjɛkulu dɔ ɲɛminɛ min ye lakɔtɔsi muɲunbaliya tariku jan jira Numukɛ sigidaw kɔnɔ."(Alimankan na) O kanpaɲi ninnu kɛra sababu ye dɔrɔn bawo Oatly ye waati ta ka sigidamɔgɔw lamɛn, ka jaabi di o barow ma. Oatly ka u lamɛnbagaw lamɛncogo misali wɛrɛ ye u ka matcha minfɛn kura bɔli ye. U y’a faamu ko ɲinini bɛ kɛ o fɛn dilannen na u lamɛnbagaw lamɛnli fɛ. Kabini a ye fɛn in daminɛ, Oatly bɛ to ka kunnafoni kɛrɛnkɛrɛnnenw dilan walasa k’a laseli kɛ TikTok, Instagram ani sosiyete wɛrɛw kan. O ye misali wɛrɛ ye, min b’a jira cogo min na i ka sigida min bɛ yen, o bɛ se k’a ka nafaw (ani fɛn dilannenw nafaw) jira cogo min na, n’i y’a sɔrɔ i bɛ waati ta k’u ka hakilinaw lamɛn ani k’u waleya.
Aw ye jɛɲɔgɔnya kɛ yɔrɔw la, nisɛ lamɛnbagaw sigilen bɛ yɔrɔ minnu na kaban Ni i y’a Dɔn i ka nisɛ lamɛnbagaw ye jɔnw ye, i ka kan ka kumaɲɔgɔnya Kɛ n’u ye u bɛ yɔrɔ min na. Nin yɔrɔ kɛrɛnkɛrɛnnen in bɛ baara kɛ ni réseau sociaux min ye, ani kunnafoni suguya min ka di u ye, aw k’o dɔn. Influencers ye fɛɛrɛ ye ka don niche kura kɔnɔ, bawo u ye tugubaga dɔw curated kaban niche sigidaw kɔnɔ u yɛrɛ ka minnu bɛ se ka crossover ni i ka brand’s ye. U ka baara kɛlen kɔsa in na ni EF Pro Bikers ye, Oatly ye jɛkafɔ sɛbɛnw bila ni nɛgɛso bolijɛkulu ye Instagram kan omin bɛ bɛn influencer ka cogoya n’a kɛcogo ma sigida kɔnɔkow la.
Perez y’a jira ko nin kanpaɲi in kɛra sababu ye ka Oatly ka sigida nisɛti caman wɛrɛw sɔrɔ, farikoloɲɛnajɛla minnu bɛ sama Oatly ka fɛn dilannenw balocogo ɲuman fɛ, inivɛrisite kalandenw minnu ma jiriw ka fɛnw kɛ k’a lajɛ fɔlɔ ani bololabaarakɛlaw minnu bɛ u yɛrɛ ka latɛw dilan u ka so. “O la, nin kulu suguya ninnu bɛɛ b’an bolo, an ye minnu ta u yɛrɛ ka cogoya kɛrɛnkɛrɛnnenw na ani u yɛrɛ ka kan na, wa n’a sɔrɔla u bɛɛ tɛ jɛɲɔgɔnya kɛ ni ɲɔgɔn ye, nka u ye taamasiyɛn suguya wɛrɛw sɔrɔ k’u minɛ.”. Nin ye hakilijigin ye ko nisɛ sigida laɲini bɛ se ka kɛ fɛɛrɛ ɲuman ye, min bɛ kɛ ni fɛnɲɛnama ye, walasa k’i ka taamasiyɛn jɔ ani k’i lamɛnbagaw bonya, n’i y’a faamu ko nin sigida ninnu ye jɔnw ye ani min b’u kɛ fɛn kɛrɛnkɛrɛnnenw ye. Cogo min na ka markakan jɛlen mara ni i bɛ kuma nisɛ lamɛnbagaw ye Gɛlɛya kelen min bɛ ni niching down ye, o ye ka faamuyali sɔrɔ cogo min na ka brand kan jɛlen mara. Walasa i ka niche kɔnɔkow ka to ɲɔgɔn fɛ, i ka diɲɛ bɛɛ ka marka kan gafe dɔ dilan. Nin sɛbɛn fɛɛrɛbɔlen in ka kan ka i ka kɔnɔkow bɛɛ fɔcogo n’a kɛcogo ɲɛfɔ. Ni o bilasirali kɛrɛnkɛrɛnnen don ka taa a fɛ, o ka fisa. Misali la, n’a tun bɛ baara kɛ Oatly la, Perez “daɲɛw lisɛli tun bɛ a bolo, Oatly bolo tun tɛna minnu fɔ abada abada. An tun b’a dɔn ko mɔgɔw bɛna ye ka ɲɛ o kɔnɔ. K’a dɔn fɛn min tɛ dan na i bolo, o bɛ jɛya wajibiya ani k’i dɛmɛ ka bɔ jama cɛma.”.
I ka kuma fɔyɔrɔ fana ye yɔrɔ dafalen ye walasa ka taa a fɛ k’i ka marka kan ɲɛfɔ, ani ka fɛɛrɛ kuraw lajɛ. Perez ka fɔ la; "Kofɔli yɔrɔ ye yɔrɔ ye min ka ca ni yɔrɔ tɔw bɛɛ ye walasa ka kan kɔrɔbɔ ani ka kan kɔrɔta dɔɔnin. N'i ye fɛn kura dɔ kɛ k'a lajɛ, n'a bɛ i n'a fɔ mɔgɔw hakili ɲagamina walima yɛrɛ k'a kɔniya pewu, i k'i janto dɔrɔn ka taa ɲɛ."(Alimankan na) Ni i bɛ baara kɛ n’i ka kuma fɔcogo yɔrɔ ye i n’a fɔ mankanbɔlan, i bɛ se ka hakilinaw kɔrɔbɔ k’a sɔrɔ i bɛ i sen don i ka sigida la min bɛ yen o waati kelen na. Ɲɛtaa sumani: I bɛ se k’a faamu cogo min na n’i bɛ ka resonant ni niche audiences ye Ni i ye kɔnɔkow dɔn ani k’u dabɔli daminɛ nisɛ lamɛnbagaw ye, i ka kan ka t’a fɛ ka tugu, ka sumani kɛ ani ka ladamu walasa k’i ka jaabiw ɲɛ. Ɲɛtaa sumani bɛ fɛɛrɛ jɔnjɔn damadɔw de wajibiya, i n’a fɔ dusukunnataw sɛgɛsɛgɛli, k’i lamɛnbagaw ka caya nɔfɛtaama ani ka taa a fɛ k’a kɔlɔsi i ka sigidamɔgɔw sen bɛ cogo min na. Dusukunnataw sɛgɛsɛgɛli Ni i ye i ka sosiyete ka lamɛnni kunnafoniw digi kokura lamɛnnikɛlan kɛrɛnkɛrɛnnen dɔ sababu fɛ, i bɛ se ka lamɛnnikɛlaw dusukunnataw sɛgɛsɛgɛ i ka sosiyete kɔnɔkow bɛɛ kɔnɔ. Aw ye a lajɛ ni waleyaw bɛ ka taa ɲɛ walima ka taa ɲɛ u bɛɛ lajɛlen na, o kɔ aw bɛ sɛgɛsɛgɛli kɛ ka taa a fɛ. Ni aw bɛ baara kɛ ni filɛriw ni agent AI ye i n’a fɔ Sprout’s Trellis, aw bɛ a lajɛ dusukunnataw bɛ Changé cogo min na waati kɔnɔ. O bɛna a jira cogo min na kunnafoni suguya dɔw bɛ sɔrɔ i ka sigida nisɛw fɛ, wa a bɛ se ka kunnafoni di i ka kɔnɔkow dabɔli nataw ma. Lamɛnnikɛlaw ka bonya ani u sendonli Aw ye aw ka jatew ka bonya baarakɛcogo lajɛ, ani k’a dɔn ni lamɛnnikɛlaw nisɛw ye nɔ bila tugubagaw ka bonya la, u sendonni hakɛw la ani sigida jateminɛ jɔnjɔn wɛrɛw. Baara kɛ ni sosiyete ka ɲɛnabɔli baarakɛminɛn ye i n’a fɔ Sprout walasa ka nin kunnafoniw lajɛ ɲɔgɔn fɛ, o la, a ka nɔgɔn ka tugu ɲɔgɔn kɔ plateformew bɛɛ kɔnɔ. Ni Sprout Tagging ye, i bɛ se fana k’i ka kɔnɔkow taamasiyɛn ka da i ka nisɛ kan i bɛ min laɲini walasa k’i ka nisɛ kɔnɔkow bɛ baara kɛ cogo min na nisɛ wɛrɛw kɛrɛfɛ ani i ka fɛɛrɛ bɛɛ lajɛlen. N’i b’a ye ko uptick bɛ i ka data la, a ka c’a la i ka niche kɔnɔkow bɛ baara kɛ. Aw hakili to a la ka baara kɛ ni filɛriw ye walasa k’a dɔn lamɛnnikɛlaw minnu bɛ baara kɛ ka ɲɛ aw ka taamasiyɛn na, kɛrɛnkɛrɛnnenya la n’aw b’a ɲini ka mɔgɔ caman laɲini siɲɛ kelen. Sigidamɔgɔw ka jɛkafɔ Laala, mɛtɛrɛ min nafa ka bon kosɛbɛ n’i b’a fɛ ka nisɛ lamɛnbagaw laɲini, o ye jɛkafɔ ye. Aw ye aw ka jɛɲɔgɔnya jateminɛw nɔfɛtaama bila jɔyɔrɔ fɔlɔ la ka bɔ hakɛ ni jogo ta fan fɛ. Aw ye nin kunnafoniw lajɛ aw ka sosiyete bɛɛ la. Perez bɛ laadilikan di ko "Aw ye kuma fɔlenw yɔrɔ lajɛ. Aw ye Reddit dilanw lajɛ. Aw ye mɔgɔw bɛ min fɔ aw ka DMw kɔnɔ, aw k'o lajɛ. Ninnu bɛɛ ye focus group insights gansanw ye." Donanw hakɛlama ka kan k’a jira i bɛ ka bonya cogo min na, nka o ye kunnafonidilan jogoɲumanw ye i n’a fɔ cikan dusukunnataw minnu b’a jira i bɛ ka sigida nisɛ dɔ ladon cogo min na. Aw k’a dɔn aw lamɛnbaga kuraw sen bɛ o la cogo min na kaban, ani ka kɛ sababu ye ka jɛkafɔ fɛɛrɛw i n’a fɔ nilifɛnw ni kuma fɔcogo dɔw don aw kɔnɔkow la walasa k’u jɔ ka taa a fɛ. Aw ye nin kunnafoniw lajɛ ka Bɔ dabɔbaa wɛrɛw fana fɛ. Perez ko, "Biologiki kofɔlenw ka bɔ dabɔbagaw yɔrɔ, o ye sebaayaba ye. I bɛ se ka o kofɔlen dɔw lamini ka kɛ sosiyete kɔnɔkow ye, o bɛ hakilina caman di i ma hali bi." Ni aw bɛ ka caya ka taa a fɛi ka kɔnɔkow dabɔli n’u sɛgɛsɛgɛli taabolo nɔgɔya ani k’u fara ɲɔgɔn kan, i bɛ se ka kalan caman sɔrɔ i bɛ hakilina minnu lajɛ. Niche lamɛnnikɛlaw ɲini minnu labɛnnen don ka jɛɲɔgɔnya kɛ ni i ka marka ye Ni i ye nin fɛɛrɛ in ta i ka taamasiyɛn ye, i bɛ se k’a daminɛ ka fɛn caman jɔ ka tɛmɛ tugubagaw kan, nka sigida kantigi, min bɛ u sen don kosɛbɛ. Perez bɛ hakilina caman di hali bi sigida kɔnɔkow dabɔli kan, laɲini fɛɛrɛw ani fɛn wɛrɛw an ka webinar kɔnɔ, Predictive Power: How Oatly Turns Social Community Into Business Strategy. Aw ye o fɔlisen dafalen lajɛ. The post Baara kɛ ni sosiyete ka lamɛnni ye cogo min na walasa ka niche lamɛnnikɛlaw sɔrɔ ani ka jɛɲɔgɔnya kɛ ni u ye sosiyete ka kunnafonidilanw kan appeared first on Sprout Social.
